{"componentChunkName":"component---src-containers-blog-post-js","path":"/blog/brending-v-szhatye-sroki-chto-mozhno-uskorit-a-chto-luchshe-ne-vykidyvat/","result":{"data":{"page":{"body":"var _excluded = [\"components\"];\nfunction _extends() { return _extends = Object.assign ? Object.assign.bind() : function (n) { for (var e = 1; e < arguments.length; e++) { var t = arguments[e]; for (var r in t) ({}).hasOwnProperty.call(t, r) && (n[r] = t[r]); } return n; }, _extends.apply(null, arguments); }\nfunction _objectWithoutProperties(e, t) { if (null == e) return {}; var o, r, i = _objectWithoutPropertiesLoose(e, t); if (Object.getOwnPropertySymbols) { var n = Object.getOwnPropertySymbols(e); for (r = 0; r < n.length; r++) o = n[r], -1 === t.indexOf(o) && {}.propertyIsEnumerable.call(e, o) && (i[o] = e[o]); } return i; }\nfunction _objectWithoutPropertiesLoose(r, e) { if (null == r) return {}; var t = {}; for (var n in r) if ({}.hasOwnProperty.call(r, n)) { if (-1 !== e.indexOf(n)) continue; t[n] = r[n]; } return t; }\n/* @jsxRuntime classic */\n/* @jsx mdx */\n\nvar _frontmatter = {\n  \"title\": \"Брендинг в сжатые сроки: что можно ускорить, а что лучше не выкидывать\",\n  \"seo_title\": \"Брендинг в сжатые сроки: что ускорить, а что нет\",\n  \"description\": \"Как Nimax собрал нейминг и айдентику бренда termy за месяц: что в процессе получилось ускорить, а какие этапы всё равно оставили на месте.\",\n  \"date\": \"2026-09-15\",\n  \"slug\": \"brending-v-szhatye-sroki-chto-mozhno-uskorit-a-chto-luchshe-ne-vykidyvat\",\n  \"cover_image\": \"/images/blog/cover-brending-v-szhatye-sroki-chto-mozhno-uskorit-a-chto-luchshe-ne-vykidyvat.webp\",\n  \"author\": \"aksinya-kupina\",\n  \"tags\": \"брендинг, стратегия\",\n  \"read_time\": 6,\n  \"collection\": \"kak-sdelat\"\n};\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n    props = _objectWithoutProperties(_ref, _excluded);\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"p\", null, \"\\u0418\\u043D\\u043E\\u0433\\u0434\\u0430 \\u0434\\u0435\\u0434\\u043B\\u0430\\u0439\\u043D \\u043D\\u0430 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043F\\u043E\\u044F\\u0432\\u043B\\u044F\\u0435\\u0442\\u0441\\u044F \\u043D\\u0435 \\u0432 \\u0431\\u0440\\u0438\\u0444\\u0435, \\u0430 \\u0441\\u0438\\u043B\\u044C\\u043D\\u043E \\u0440\\u0430\\u043D\\u044C\\u0448\\u0435. \\u041F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442 \\u0443\\u0436\\u0435 \\u0433\\u043E\\u0442\\u043E\\u0432\\u0438\\u0442\\u0441\\u044F \\u043A \\u0437\\u0430\\u043F\\u0443\\u0441\\u043A\\u0443, \\u043F\\u043E\\u0434\\u0440\\u044F\\u0434\\u0447\\u0438\\u043A\\u0430\\u043C \\u043D\\u0443\\u0436\\u043D\\u044B \\u043C\\u0430\\u043A\\u0435\\u0442\\u044B, \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u0435 \\u2014 \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u0435, \\u0430 \\u0432\\u0440\\u0435\\u043C\\u0435\\u043D\\u0438 \\u043D\\u0430 \\u0441\\u043F\\u043E\\u043A\\u043E\\u0439\\u043D\\u0443\\u044E \\u043F\\u043E\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u044C\\u043D\\u0443\\u044E \\u0440\\u0430\\u0431\\u043E\\u0442\\u0443 \\u043D\\u0435\\u0442.\"), mdx(\"p\", null, \"\\u0422\\u0430\\u043A \\u0431\\u044B\\u043B\\u043E \\u0441 termy \\u2014 \\u043D\\u043E\\u0432\\u044B\\u043C \\u0431\\u0440\\u0435\\u043D\\u0434\\u043E\\u043C \\u0443\\u043C\\u043D\\u044B\\u0445 \\u0442\\u0435\\u0440\\u043C\\u043E\\u0441\\u043E\\u0432. \\u0414\\u043E \\u0437\\u0430\\u043F\\u0443\\u0441\\u043A\\u0430 \\u043E\\u0441\\u0442\\u0430\\u0432\\u0430\\u043B\\u0441\\u044F \\u043C\\u0435\\u0441\\u044F\\u0446. \\u0417\\u0430 \\u044D\\u0442\\u043E \\u0432\\u0440\\u0435\\u043C\\u044F \\u043D\\u0443\\u0436\\u043D\\u043E \\u0431\\u044B\\u043B\\u043E \\u043F\\u0440\\u0438\\u0434\\u0443\\u043C\\u0430\\u0442\\u044C \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0438 \\u0441\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C \\u0430\\u0439\\u0434\\u0435\\u043D\\u0442\\u0438\\u043A\\u0443.\"), mdx(\"p\", null, \"\\u0420\\u0430\\u0441\\u0441\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u0435\\u043C, \\u043A\\u0430\\u043A \\u043C\\u044B \\u043F\\u0435\\u0440\\u0435\\u0441\\u0442\\u0440\\u043E\\u0438\\u043B\\u0438 \\u043F\\u0440\\u0438\\u0432\\u044B\\u0447\\u043D\\u044B\\u0439 \\u043F\\u0440\\u043E\\u0446\\u0435\\u0441\\u0441 \\u043F\\u043E\\u0434 \\u0441\\u0440\\u043E\\u043A \\u0438 \\u043A\\u0430\\u043A\\u0438\\u0435 \\u0435\\u0433\\u043E \\u0447\\u0430\\u0441\\u0442\\u0438 \\u0432\\u0441\\u0451 \\u0440\\u0430\\u0432\\u043D\\u043E \\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u043B\\u0438 \\u043D\\u0430 \\u043C\\u0435\\u0441\\u0442\\u0435.\"), mdx(\"h2\", null, \"\\u0421\\u043D\\u0430\\u0447\\u0430\\u043B\\u0430 \\u043F\\u043E\\u043D\\u044F\\u0442\\u044C, \\u0447\\u0442\\u043E \\u0438\\u043C\\u0435\\u043D\\u043D\\u043E \\u0433\\u043E\\u0440\\u0438\\u0442\"), mdx(\"p\", null, 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\\u0442\\u0440\\u0435\\u0431\\u043E\\u0432\\u0430\\u043B\\u043E\\u0441\\u044C \\u0437\\u0430\\u043D\\u043E\\u0432\\u043E \\u0438\\u0441\\u043A\\u0430\\u0442\\u044C \\u0435\\u0433\\u043E \\u0441\\u0443\\u0442\\u044C \\u0438\\u043B\\u0438 \\u043F\\u0440\\u043E\\u0432\\u043E\\u0434\\u0438\\u0442\\u044C \\u0434\\u043B\\u0438\\u043D\\u043D\\u044B\\u0439 \\u0446\\u0438\\u043A\\u043B \\u0438\\u0441\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u043D\\u0438\\u0439. \\u0417\\u0430\\u0434\\u0430\\u0447\\u0430 \\u0431\\u044B\\u043B\\u0430 \\u043A\\u043E\\u043D\\u043A\\u0440\\u0435\\u0442\\u043D\\u043E\\u0439: \\u043F\\u0440\\u0438\\u0434\\u0443\\u043C\\u0430\\u0442\\u044C \\u0438\\u043D\\u0442\\u0443\\u0438\\u0442\\u0438\\u0432\\u043D\\u043E \\u043F\\u043E\\u043D\\u044F\\u0442\\u043D\\u043E\\u0435 \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u0435 \\u043D\\u0430 \\u043B\\u0430\\u0442\\u0438\\u043D\\u0438\\u0446\\u0435, \\u043A\\u043E\\u0442\\u043E\\u0440\\u043E\\u0435 \\u0445\\u043E\\u0440\\u043E\\u0448\\u043E \\u0441\\u0447\\u0438\\u0442\\u044B\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u0438 \\u0443 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u0431\\u0435\\u0437 \\u0430\\u043D\\u0433\\u043B\\u0438\\u0439\\u0441\\u043A\\u043E\\u0433\\u043E, \\u0430 \\u0437\\u0430\\u0442\\u0435\\u043C \\u0440\\u0430\\u0437\\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0442\\u044C \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u044B\\u0439 \\u044F\\u0437\\u044B\\u043A \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430.\"), mdx(\"p\", null, \"\\u042D\\u0442\\u043E \\u043F\\u043E\\u0437\\u0432\\u043E\\u043B\\u0438\\u043B\\u043E \\u043D\\u0435 \\u0440\\u0430\\u0441\\u0442\\u044F\\u0433\\u0438\\u0432\\u0430\\u0442\\u044C \\u043F\\u043E\\u0434\\u0433\\u043E\\u0442\\u043E\\u0432\\u0438\\u0442\\u0435\\u043B\\u044C\\u043D\\u044B\\u0439 \\u044D\\u0442\\u0430\\u043F \\u0438 \\u0431\\u044B\\u0441\\u0442\\u0440\\u0435\\u0435 \\u043F\\u0435\\u0440\\u0435\\u0439\\u0442\\u0438 \\u043A \\u0440\\u0430\\u0431\\u043E\\u0442\\u0435.\"), mdx(\"h2\", null, \"\\u041D\\u0435\\u0439\\u043C\\u0438\\u043D\\u0433: \\u043D\\u0435\\u0434\\u0435\\u043B\\u044E \\u0440\\u0430\\u0431\\u043E\\u0442\\u044B \\u0441\\u043E\\u0431\\u0440\\u0430\\u043B\\u0438 \\u0432 \\u043E\\u0434\\u0438\\u043D \\u0434\\u0435\\u043D\\u044C\"), mdx(\"p\", null, \"\\u041E\\u0431\\u044B\\u0447\\u043D\\u043E \\u043F\\u0440\\u0435\\u0434\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u0435 \\u043F\\u043E \\u043D\\u0435\\u0439\\u043C\\u0438\\u043D\\u0433\\u0443 \\u043C\\u044B \\u0433\\u043E\\u0442\\u043E\\u0432\\u0438\\u043C \\u043D\\u0435 \\u043C\\u0435\\u043D\\u044C\\u0448\\u0435 \\u043D\\u0435\\u0434\\u0435\\u043B\\u0438. \\u0421\\u043F\\u0435\\u0446\\u0438\\u0430\\u043B\\u0438\\u0441\\u0442\\u044B \\u043F\\u0440\\u043E\\u0432\\u043E\\u0434\\u044F\\u0442 \\u0441\\u043E\\u0432\\u043C\\u0435\\u0441\\u0442\\u043D\\u044B\\u0435 \\u0438 \\u0441\\u043E\\u043B\\u044C\\u043D\\u044B\\u0435 \\u0448\\u0442\\u0443\\u0440\\u043C\\u044B, \\u043E\\u0442\\u0431\\u0438\\u0440\\u0430\\u044E\\u0442 \\u0432\\u0430\\u0440\\u0438\\u0430\\u043D\\u0442\\u044B, \\u0433\\u043E\\u0442\\u043E\\u0432\\u044F\\u0442 \\u043F\\u0440\\u0435\\u0437\\u0435\\u043D\\u0442\\u0430\\u0446\\u0438\\u044E \\u0441 \\u043A\\u043E\\u043C\\u043C\\u0435\\u043D\\u0442\\u0430\\u0440\\u0438\\u044F\\u043C\\u0438 \\u0438 \\u0434\\u0435\\u043B\\u0430\\u044E\\u0442 \\u043F\\u0435\\u0440\\u0432\\u0438\\u0447\\u043D\\u0443\\u044E \\u044E\\u0440\\u0438\\u0434\\u0438\\u0447\\u0435\\u0441\\u043A\\u0443\\u044E \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u043A\\u0443.\"), mdx(\"p\", null, \"\\u0414\\u043B\\u044F termy \\u0442\\u0430\\u043A\\u043E\\u0439 \\u0433\\u0440\\u0430\\u0444\\u0438\\u043A \\u043D\\u0435 \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u0438\\u043B.\"), mdx(\"p\", null, \"\\u041C\\u044B \\u0441\\u043E\\u0431\\u0440\\u0430\\u043B\\u0438 \\u0442\\u0440\\u0451\\u0445 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u043D\\u0430 \\u0431\\u043E\\u043B\\u044C\\u0448\\u043E\\u0439 \\u043E\\u0434\\u043D\\u043E\\u0434\\u043D\\u0435\\u0432\\u043D\\u044B\\u0439 \\u0448\\u0442\\u0443\\u0440\\u043C. \\u041A\\u0440\\u0438\\u0442\\u0435\\u0440\\u0438\\u0438 \\u0437\\u0430\\u0444\\u0438\\u043A\\u0441\\u0438\\u0440\\u043E\\u0432\\u0430\\u043B\\u0438 \\u0437\\u0430\\u0440\\u0430\\u043D\\u0435\\u0435: \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0434\\u043E\\u043B\\u0436\\u043D\\u043E \\u0431\\u044B\\u0442\\u044C \\u043A\\u043E\\u0440\\u043E\\u0442\\u043A\\u0438\\u043C, \\u043B\\u0435\\u0433\\u043A\\u043E \\u0447\\u0438\\u0442\\u0430\\u0442\\u044C\\u0441\\u044F \\u043D\\u0430 \\u043B\\u0430\\u0442\\u0438\\u043D\\u0438\\u0446\\u0435 \\u0438 \\u043F\\u0435\\u0440\\u0435\\u0434\\u0430\\u0432\\u0430\\u0442\\u044C \\u0441\\u0443\\u0442\\u044C \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430.\"), mdx(\"p\", null, 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\\u0438\\u0441\\u0447\\u0435\\u0437\\u043B\\u0438 \\u043F\\u0430\\u0443\\u0437\\u044B \\u043C\\u0435\\u0436\\u0434\\u0443 \\u044D\\u0442\\u0430\\u043F\\u0430\\u043C\\u0438, \\u043D\\u043E \\u043D\\u0435 \\u0441\\u0430\\u043C\\u0438 \\u044D\\u0442\\u0430\\u043F\\u044B: \\u0448\\u0442\\u0443\\u0440\\u043C, \\u043E\\u0442\\u0431\\u043E\\u0440 \\u0438 \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u043A\\u0430 \\u043E\\u0441\\u0442\\u0430\\u043B\\u0438\\u0441\\u044C.\"), mdx(\"h2\", null, \"\\u0411\\u044B\\u0441\\u0442\\u0440\\u043E \\u2014 \\u043D\\u0435 \\u0437\\u043D\\u0430\\u0447\\u0438\\u0442 \\u0434\\u0435\\u043B\\u0430\\u0442\\u044C \\u043E\\u0434\\u0438\\u043D \\u0432\\u0430\\u0440\\u0438\\u0430\\u043D\\u0442\"), mdx(\"p\", null, \"\\u041D\\u0430 \\u0430\\u0439\\u0434\\u0435\\u043D\\u0442\\u0438\\u043A\\u0443 \\u0431\\u044B\\u043B\\u043E \\u0442\\u0440\\u0438 \\u0434\\u043D\\u044F. \\u0414\\u0430\\u0436\\u0435 \\u043F\\u0440\\u0438 \\u0442\\u0430\\u043A\\u043E\\u043C \\u0441\\u0440\\u043E\\u043A\\u0435 \\u043C\\u044B \\u043F\\u043E\\u0434\\u0433\\u043E\\u0442\\u043E\\u0432\\u0438\\u043B\\u0438 \\u0434\\u0432\\u0435 \\u043A\\u043E\\u043D\\u0446\\u0435\\u043F\\u0446\\u0438\\u0438.\"), mdx(\"p\", null, \"\\u042D\\u0442\\u043E \\u0432\\u0430\\u0436\\u043D\\u043E \\u043D\\u0435 \\u0440\\u0430\\u0434\\u0438 \\u043A\\u043E\\u043B\\u0438\\u0447\\u0435\\u0441\\u0442\\u0432\\u0430. \\u041A\\u043E\\u0433\\u0434\\u0430 \\u0432\\u0440\\u0435\\u043C\\u0435\\u043D\\u0438 \\u043C\\u0430\\u043B\\u043E, \\u043E\\u0441\\u043E\\u0431\\u0435\\u043D\\u043D\\u043E \\u043B\\u0435\\u0433\\u043A\\u043E \\u0432\\u043B\\u044E\\u0431\\u0438\\u0442\\u044C\\u0441\\u044F \\u0432 \\u043F\\u0435\\u0440\\u0432\\u0443\\u044E \\u0440\\u0430\\u0431\\u043E\\u0447\\u0443\\u044E \\u0438\\u0434\\u0435\\u044E \\u043F\\u0440\\u043E\\u0441\\u0442\\u043E \\u043F\\u043E\\u0442\\u043E\\u043C\\u0443, \\u0447\\u0442\\u043E \\u043E\\u043D\\u0430 \\u0443\\u0436\\u0435 \\u0435\\u0441\\u0442\\u044C. \\u0412\\u0442\\u043E\\u0440\\u0430\\u044F \\u043A\\u043E\\u043D\\u0446\\u0435\\u043F\\u0446\\u0438\\u044F \\u0434\\u0430\\u0451\\u0442 \\u0442\\u043E\\u0447\\u043A\\u0443 \\u0441\\u0440\\u0430\\u0432\\u043D\\u0435\\u043D\\u0438\\u044F: \\u0441\\u0442\\u0430\\u043D\\u043E\\u0432\\u0438\\u0442\\u0441\\u044F \\u043F\\u043E\\u043D\\u044F\\u0442\\u043D\\u0435\\u0435, \\u043A\\u0430\\u043A\\u043E\\u0435 \\u043D\\u0430\\u043F\\u0440\\u0430\\u0432\\u043B\\u0435\\u043D\\u0438\\u0435 \\u0442\\u043E\\u0447\\u043D\\u0435\\u0435 \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u0435\\u0442 \\u0437\\u0430\\u0434\\u0430\\u0447\\u0435 \\u0438 \\u0433\\u0434\\u0435 \\u0443 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430 \\u0431\\u043E\\u043B\\u044C\\u0448\\u0435 \\u043F\\u0440\\u043E\\u0441\\u0442\\u0440\\u0430\\u043D\\u0441\\u0442\\u0432\\u0430 \\u0434\\u043B\\u044F \\u0440\\u0430\\u0437\\u0432\\u0438\\u0442\\u0438\\u044F.\"), mdx(\"p\", null, \"\\u0412 \\u0444\\u0438\\u043D\\u0430\\u043B\\u0435 \\u0432\\u044B\\u0431\\u0440\\u0430\\u043B\\u0438 \\u043E\\u0431\\u0440\\u0430\\u0437 \\u0437\\u0430\\u0431\\u043E\\u0442\\u043B\\u0438\\u0432\\u043E\\u0433\\u043E \\u0434\\u0440\\u0443\\u0433\\u0430. \\u0423\\u043C\\u043D\\u044B\\u0439 \\u0442\\u0435\\u0440\\u043C\\u043E\\u0441 \\u0441\\u043B\\u0435\\u0434\\u0438\\u0442 \\u0437\\u0430 \\u0442\\u0435\\u043C\\u043F\\u0435\\u0440\\u0430\\u0442\\u0443\\u0440\\u043E\\u0439 \\u043D\\u0430\\u043F\\u0438\\u0442\\u043A\\u0430, \\u0430 \\u0432 \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u043E\\u043C \\u044F\\u0437\\u044B\\u043A\\u0435 \\u044D\\u0442\\u043E \\u043F\\u0440\\u0435\\u0432\\u0440\\u0430\\u0442\\u0438\\u043B\\u043E\\u0441\\u044C \\u0432 \\u043F\\u0435\\u0440\\u0441\\u043E\\u043D\\u0430\\u0436\\u0430, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0439 \\u0441\\u0430\\u043C \\u0440\\u0435\\u0430\\u0433\\u0438\\u0440\\u0443\\u0435\\u0442 \\u043D\\u0430 \\u043D\\u0435\\u0451.\"), mdx(\"p\", null, \"\\u0415\\u043C\\u0443 \\u0436\\u0430\\u0440\\u043A\\u043E, \\u0445\\u043E\\u043B\\u043E\\u0434\\u043D\\u043E \\u0438\\u043B\\u0438 \\u0445\\u043E\\u0440\\u043E\\u0448\\u043E \\u2014 \\u0432 \\u0437\\u0430\\u0432\\u0438\\u0441\\u0438\\u043C\\u043E\\u0441\\u0442\\u0438 \\u043E\\u0442 \\u0441\\u043E\\u0441\\u0442\\u043E\\u044F\\u043D\\u0438\\u044F \\u043D\\u0430\\u043F\\u0438\\u0442\\u043A\\u0430. \\u0422\\u0430\\u043A \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u0432\\u0430\\u044F \\u0444\\u0443\\u043D\\u043A\\u0446\\u0438\\u044F \\u0441\\u0442\\u0430\\u043B\\u0430 \\u0438\\u0441\\u0442\\u043E\\u0447\\u043D\\u0438\\u043A\\u043E\\u043C \\u0434\\u043B\\u044F \\u0433\\u0440\\u0430\\u0444\\u0438\\u043A\\u0438 \\u0438 \\u043A\\u043E\\u043C\\u043C\\u0443\\u043D\\u0438\\u043A\\u0430\\u0446\\u0438\\u0438.\"), mdx(\"h2\", null, \"\\u0427\\u0442\\u043E \\u0432 \\u044D\\u043A\\u0441\\u043F\\u0440\\u0435\\u0441\\u0441-\\u043F\\u0440\\u043E\\u0446\\u0435\\u0441\\u0441\\u0435 \\u043B\\u0443\\u0447\\u0448\\u0435 \\u043D\\u0435 \\u0441\\u043E\\u043A\\u0440\\u0430\\u0449\\u0430\\u0442\\u044C\"), mdx(\"p\", null, \"\\u041E\\u043F\\u044B\\u0442 termy \\u043D\\u0435 \\u043E\\u0437\\u043D\\u0430\\u0447\\u0430\\u0435\\u0442, \\u0447\\u0442\\u043E \\u043B\\u044E\\u0431\\u043E\\u0439 \\u043D\\u0435\\u0439\\u043C\\u0438\\u043D\\u0433 \\u043C\\u043E\\u0436\\u043D\\u043E \\u0431\\u0435\\u0437 \\u043F\\u043E\\u0442\\u0435\\u0440\\u044C \\u0441\\u0434\\u0435\\u043B\\u0430\\u0442\\u044C \\u0437\\u0430 \\u0434\\u0435\\u043D\\u044C, \\u0430 \\u0430\\u0439\\u0434\\u0435\\u043D\\u0442\\u0438\\u043A\\u0443 \\u2014 \\u0437\\u0430 \\u0442\\u0440\\u0438. \\u0417\\u0434\\u0435\\u0441\\u044C \\u0441\\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u043B\\u043E \\u0441\\u043E\\u0447\\u0435\\u0442\\u0430\\u043D\\u0438\\u0435 \\u043A\\u043E\\u043D\\u043A\\u0440\\u0435\\u0442\\u043D\\u043E\\u0439 \\u0437\\u0430\\u0434\\u0430\\u0447\\u0438, \\u043D\\u0435\\u0431\\u043E\\u043B\\u044C\\u0448\\u043E\\u0433\\u043E \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430 \\u0438 \\u0432\\u043E\\u0437\\u043C\\u043E\\u0436\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0431\\u044B\\u0441\\u0442\\u0440\\u043E \\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u0442\\u044C \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u044F.\"), mdx(\"p\", null, \"\\u041D\\u043E \\u043F\\u0440\\u043E\\u0435\\u043A\\u0442 \\u0445\\u043E\\u0440\\u043E\\u0448\\u043E \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442, \\u043A\\u0430\\u043A\\u0438\\u0435 \\u0447\\u0430\\u0441\\u0442\\u0438 \\u043F\\u0440\\u043E\\u0446\\u0435\\u0441\\u0441\\u0430 \\u0441\\u0442\\u043E\\u0438\\u0442 \\u0441\\u043E\\u0445\\u0440\\u0430\\u043D\\u0438\\u0442\\u044C \\u0434\\u0430\\u0436\\u0435 \\u043F\\u0440\\u0438 \\u0436\\u0451\\u0441\\u0442\\u043A\\u043E\\u043C \\u0434\\u0435\\u0434\\u043B\\u0430\\u0439\\u043D\\u0435.\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u041A\\u0440\\u0438\\u0442\\u0435\\u0440\\u0438\\u0438 \\u0434\\u043E \\u043D\\u0430\\u0447\\u0430\\u043B\\u0430 \\u0448\\u0442\\u0443\\u0440\\u043C\\u0430. \\u0427\\u0435\\u043C \\u043C\\u0435\\u043D\\u044C\\u0448\\u0435 \\u0432\\u0440\\u0435\\u043C\\u0435\\u043D\\u0438, \\u0442\\u0435\\u043C \\u0434\\u043E\\u0440\\u043E\\u0436\\u0435 \\u043E\\u0431\\u0441\\u0443\\u0436\\u0434\\u0430\\u0442\\u044C \\u0443\\u0436\\u0435 \\u043F\\u0440\\u0438\\u0434\\u0443\\u043C\\u0430\\u043D\\u043D\\u044B\\u0435 \\u0432\\u0430\\u0440\\u0438\\u0430\\u043D\\u0442\\u044B \\u043F\\u043E \\u043F\\u0440\\u0438\\u043D\\u0446\\u0438\\u043F\\u0443 \\xAB\\u043D\\u0440\\u0430\\u0432\\u0438\\u0442\\u0441\\u044F / \\u043D\\u0435 \\u043D\\u0440\\u0430\\u0432\\u0438\\u0442\\u0441\\u044F\\xBB.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u041F\\u0440\\u043E\\u0432\\u0435\\u0440\\u043A\\u0443 \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u044F. \\u0411\\u044B\\u0441\\u0442\\u0440\\u044B\\u0439 \\u043D\\u0435\\u0439\\u043C\\u0438\\u043D\\u0433 \\u043D\\u0435 \\u0438\\u043C\\u0435\\u0435\\u0442 \\u0441\\u043C\\u044B\\u0441\\u043B\\u0430, \\u0435\\u0441\\u043B\\u0438 \\u0447\\u0435\\u0440\\u0435\\u0437 \\u043D\\u0435\\u0434\\u0435\\u043B\\u044E \\u0432\\u044B\\u044F\\u0441\\u043D\\u0438\\u0442\\u0441\\u044F, \\u0447\\u0442\\u043E \\u0432\\u044B\\u0431\\u0440\\u0430\\u043D\\u043D\\u044B\\u0439 \\u0432\\u0430\\u0440\\u0438\\u0430\\u043D\\u0442 \\u043D\\u0435\\u043B\\u044C\\u0437\\u044F \\u0438\\u0441\\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u044C.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0410\\u043B\\u044C\\u0442\\u0435\\u0440\\u043D\\u0430\\u0442\\u0438\\u0432\\u0443 \\u0432 \\u0434\\u0438\\u0437\\u0430\\u0439\\u043D\\u0435. \\u041E\\u043D\\u0430 \\u043F\\u043E\\u043C\\u043E\\u0433\\u0430\\u0435\\u0442 \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u0438\\u0442\\u044C \\u0438\\u0434\\u0435\\u044E \\u0441\\u0440\\u0430\\u0432\\u043D\\u0435\\u043D\\u0438\\u0435\\u043C, \\u0430 \\u043D\\u0435 \\u0437\\u0430\\u0449\\u0438\\u0449\\u0430\\u0442\\u044C \\u0435\\u0434\\u0438\\u043D\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u043E\\u0435 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0421\\u0432\\u044F\\u0437\\u044C \\u0430\\u0439\\u0434\\u0435\\u043D\\u0442\\u0438\\u043A\\u0438 \\u0441 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u043C. \\u041F\\u0440\\u0438 \\u043A\\u043E\\u0440\\u043E\\u0442\\u043A\\u043E\\u043C \\u0441\\u0440\\u043E\\u043A\\u0435 \\u043E\\u0441\\u043E\\u0431\\u0435\\u043D\\u043D\\u043E \\u043F\\u043E\\u043B\\u0435\\u0437\\u043D\\u0430 \\u0438\\u0434\\u0435\\u044F, \\u0438\\u0437 \\u043A\\u043E\\u0442\\u043E\\u0440\\u043E\\u0439 \\u043C\\u043E\\u0436\\u043D\\u043E \\u043F\\u043E\\u043B\\u0443\\u0447\\u0438\\u0442\\u044C \\u0441\\u0440\\u0430\\u0437\\u0443 \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u044D\\u043B\\u0435\\u043C\\u0435\\u043D\\u0442\\u043E\\u0432 \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u044B, \\u0430 \\u043D\\u0435 \\u0441\\u043E\\u0431\\u0438\\u0440\\u0430\\u0442\\u044C \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u043D\\u043E\\u0441\\u0438\\u0442\\u0435\\u043B\\u044C \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u043E.\")), mdx(\"h2\", null, \"\\u041A\\u043E\\u0433\\u0434\\u0430 \\u0442\\u0430\\u043A\\u043E\\u0439 \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434 \\u0432\\u043E\\u043E\\u0431\\u0449\\u0435 \\u0438\\u043C\\u0435\\u0435\\u0442 \\u0441\\u043C\\u044B\\u0441\\u043B\"), mdx(\"p\", null, \"\\u042D\\u043A\\u0441\\u043F\\u0440\\u0435\\u0441\\u0441-\\u0444\\u043E\\u0440\\u043C\\u0430\\u0442 \\u043C\\u043E\\u0436\\u0435\\u0442 \\u043F\\u043E\\u0434\\u043E\\u0439\\u0442\\u0438 \\u043D\\u043E\\u0432\\u043E\\u043C\\u0443 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0443 \\u0438\\u043B\\u0438 \\u043D\\u0435\\u0431\\u043E\\u043B\\u044C\\u0448\\u043E\\u043C\\u0443 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0443, \\u0435\\u0441\\u043B\\u0438 \\u0437\\u0430\\u0434\\u0430\\u0447\\u0430 \\u0443\\u0436\\u0435 \\u0441\\u0444\\u043E\\u0440\\u043C\\u0443\\u043B\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0430, \\u0443 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u044B \\u0435\\u0441\\u0442\\u044C \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0439 \\u0431\\u044B\\u0441\\u0442\\u0440\\u043E \\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u0435\\u0442 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u044F, \\u0430 \\u0437\\u0430\\u043F\\u0443\\u0441\\u043A \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0442\\u0435\\u043B\\u044C\\u043D\\u043E \\u043D\\u0435\\u043B\\u044C\\u0437\\u044F \\u0434\\u0432\\u0438\\u0433\\u0430\\u0442\\u044C.\"), mdx(\"p\", null, \"\\u0414\\u043B\\u044F \\u0431\\u043E\\u043B\\u044C\\u0448\\u043E\\u0433\\u043E \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430 \\u0441 \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u0438\\u043C\\u0438 \\u0433\\u0440\\u0443\\u043F\\u043F\\u0430\\u043C\\u0438 \\u0441\\u0442\\u0435\\u0439\\u043A\\u0445\\u043E\\u043B\\u0434\\u0435\\u0440\\u043E\\u0432, \\u0441\\u043B\\u043E\\u0436\\u043D\\u044B\\u043C \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435\\u043C \\u0438 \\u043D\\u0435\\u043E\\u0431\\u0445\\u043E\\u0434\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C\\u044E \\u0433\\u043B\\u0443\\u0431\\u043E\\u043A\\u043E \\u0438\\u0441\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u0442\\u044C \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E \\u0442\\u043E\\u0442 \\u0436\\u0435 \\u0441\\u0446\\u0435\\u043D\\u0430\\u0440\\u0438\\u0439 \\u0431\\u0443\\u0434\\u0435\\u0442 \\u0441\\u043A\\u043E\\u0440\\u0435\\u0435 \\u0432\\u0440\\u0435\\u0434\\u043D\\u044B\\u043C. \\u0422\\u0430\\u043C \\u0432\\u0440\\u0435\\u043C\\u044F \\u0443\\u0445\\u043E\\u0434\\u0438\\u0442 \\u043D\\u0435 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u043D\\u0430 \\u043F\\u0440\\u043E\\u0438\\u0437\\u0432\\u043E\\u0434\\u0441\\u0442\\u0432\\u043E \\u0438\\u0434\\u0435\\u0439, \\u043D\\u043E \\u0438 \\u043D\\u0430 \\u043F\\u043E\\u0438\\u0441\\u043A \\u043E\\u0442\\u0432\\u0435\\u0442\\u0430, \\u043A\\u0430\\u043A\\u0438\\u043C \\u0431\\u0440\\u0435\\u043D\\u0434 \\u0432\\u043E\\u043E\\u0431\\u0449\\u0435 \\u0434\\u043E\\u043B\\u0436\\u0435\\u043D \\u0441\\u0442\\u0430\\u0442\\u044C.\"), mdx(\"p\", null, \"\\u041F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u0443\\u0441\\u043A\\u043E\\u0440\\u0435\\u043D\\u0438\\u0435 \\u043D\\u0430\\u0447\\u0438\\u043D\\u0430\\u0435\\u0442\\u0441\\u044F \\u043D\\u0435 \\u0441 \\u043E\\u0431\\u0435\\u0449\\u0430\\u043D\\u0438\\u044F \\xAB\\u0441\\u0434\\u0435\\u043B\\u0430\\u0435\\u043C \\u0437\\u0430 \\u0442\\u0440\\u0438 \\u0434\\u043D\\u044F\\xBB, \\u0430 \\u0441 \\u0440\\u0430\\u0437\\u0431\\u043E\\u0440\\u0430 \\u0441\\u0430\\u043C\\u043E\\u0439 \\u0437\\u0430\\u0434\\u0430\\u0447\\u0438. \\u0418\\u043D\\u043E\\u0433\\u0434\\u0430 \\u043F\\u0440\\u043E\\u0446\\u0435\\u0441\\u0441 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0442\\u0435\\u043B\\u044C\\u043D\\u043E \\u043C\\u043E\\u0436\\u043D\\u043E \\u0441\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C \\u043F\\u043B\\u043E\\u0442\\u043D\\u0435\\u0435. \\u0418\\u043D\\u043E\\u0433\\u0434\\u0430 \\u043A\\u043E\\u0440\\u043E\\u0442\\u043A\\u0438\\u0439 \\u0441\\u0440\\u043E\\u043A \\u043E\\u0437\\u043D\\u0430\\u0447\\u0430\\u0435\\u0442, \\u0447\\u0442\\u043E \\u043F\\u0440\\u0438\\u0434\\u0451\\u0442\\u0441\\u044F \\u043C\\u0435\\u043D\\u044F\\u0442\\u044C \\u043E\\u0431\\u044A\\u0451\\u043C \\u0440\\u0430\\u0431\\u043E\\u0442 \\u0438\\u043B\\u0438 \\u0434\\u0430\\u0442\\u0443 \\u0437\\u0430\\u043F\\u0443\\u0441\\u043A\\u0430.\"), mdx(\"h2\", null, \"\\u0427\\u0442\\u043E \\u043F\\u043E\\u043B\\u0443\\u0447\\u0438\\u043B\\u043E\\u0441\\u044C \\u0443 termy\"), mdx(\"p\", null, \"\\u0417\\u0430 \\u043A\\u043E\\u0440\\u043E\\u0442\\u043A\\u0438\\u0439 \\u0446\\u0438\\u043A\\u043B \\u0443 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430 \\u043F\\u043E\\u044F\\u0432\\u0438\\u043B\\u043E\\u0441\\u044C \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0438 \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u0430\\u044F \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0430, \\u043F\\u043E\\u0441\\u0442\\u0440\\u043E\\u0435\\u043D\\u043D\\u0430\\u044F \\u0432\\u043E\\u043A\\u0440\\u0443\\u0433 \\u043E\\u0434\\u043D\\u043E\\u0439 \\u043F\\u043E\\u043D\\u044F\\u0442\\u043D\\u043E\\u0439 \\u043E\\u0441\\u043E\\u0431\\u0435\\u043D\\u043D\\u043E\\u0441\\u0442\\u0438 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430 \\u2014 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