{"componentChunkName":"component---src-containers-blog-post-js","path":"/blog/customer-journey-map-chto-eto-kak-postroit-kartu-puti-klienta/","result":{"data":{"page":{"body":"var _excluded = [\"components\"];\nfunction _extends() { return _extends = Object.assign ? Object.assign.bind() : function (n) { for (var e = 1; e < arguments.length; e++) { var t = arguments[e]; for (var r in t) ({}).hasOwnProperty.call(t, r) && (n[r] = t[r]); } return n; }, _extends.apply(null, arguments); }\nfunction _objectWithoutProperties(e, t) { if (null == e) return {}; var o, r, i = _objectWithoutPropertiesLoose(e, t); if (Object.getOwnPropertySymbols) { var n = Object.getOwnPropertySymbols(e); for (r = 0; r < n.length; r++) o = n[r], -1 === t.indexOf(o) && {}.propertyIsEnumerable.call(e, o) && (i[o] = e[o]); } return i; }\nfunction _objectWithoutPropertiesLoose(r, e) { if (null == r) return {}; var t = {}; for (var n in r) if ({}.hasOwnProperty.call(r, n)) { if (-1 !== e.indexOf(n)) continue; t[n] = r[n]; } return t; }\n/* @jsxRuntime classic */\n/* @jsx mdx */\n\nvar _frontmatter = {\n  \"title\": \"Customer Journey Map: что это и как построить карту пути клиента с примерами\",\n  \"seo_title\": \"Customer Journey Map (CJM): что это и как построить\",\n  \"description\": \"Что такое CJM, из чего состоит карта пути клиента, как построить её за 7 шагов, как выглядит пример с таблицей и какие ошибки чаще всего портят карту.\",\n  \"date\": \"2026-10-28\",\n  \"slug\": \"customer-journey-map-chto-eto-kak-postroit-kartu-puti-klienta\",\n  \"cover_image\": \"/images/blog/cover-customer-journey-map-chto-eto-kak-postroit-kartu-puti-klienta.webp\",\n  \"author\": \"aksinya-kupina\",\n  \"tags\": \"маркетинг, стратегия\",\n  \"read_time\": 18,\n  \"collection\": \"kak-sdelat\",\n  \"faq\": [{\n    \"question\": \"Что такое CJM в маркетинге?\",\n    \"answer\": \"CJM в маркетинге называют карту пути клиента: схему, где по этапам от появления потребности до покупки и после неё записаны действия клиента, его контакты с компанией, эмоции и барьеры. Маркетологи составляют карту, чтобы найти места потерь и выбрать, какие изменения вносить в первую очередь.\"\n  }, {\n    \"question\": \"Как выглядит CJM?\",\n    \"answer\": \"CJM оформляют как таблицу или схему: этапы пути стоят в столбцах, а в строках указаны цели, действия, точки контакта, эмоции, барьеры, возможности улучшения и метрики. Такую таблицу можно собрать в Google Таблицах, Miro или Figma.\"\n  }, {\n    \"question\": \"Как построить CJM?\",\n    \"answer\": \"Построить CJM можно за семь шагов: определить цель и границы карты; выбрать сегмент и описать персону; собрать данные; выделить этапы и действия; нанести точки контакта, эмоции и барьеры; найти возможности улучшения и расставить приоритеты; оформить карту и согласовать её с командой.\"\n  }, {\n    \"question\": \"Есть ли шаблон CJM?\",\n    \"answer\": \"Для старта хватает структуры из восьми элементов: этапы, цели, действия, точки контакта, эмоции, барьеры, возможности улучшения и метрики. Эту структуру переносят в Google Таблицы, Miro или Figma, а в качестве основы подходит условная таблица-пример: сценарий и подписи в ней заменяют на свои.\"\n  }, {\n    \"question\": \"Чем CJM отличается от User Flow?\",\n    \"answer\": \"В CJM записывают весь путь клиента от появления потребности до покупки и после неё, вместе с эмоциями и контактами вне сайта. В User Flow записывают шаги человека внутри сайта или приложения. По описанию Tilda Education, в User Flow не видно, почему человек решил взаимодействовать с брендом, и ответ на этот вопрос ищут в CJM.\"\n  }]\n};\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n    props = _objectWithoutProperties(_ref, _excluded);\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"p\", null, \"\\u041A\\u0430\\u0440\\u0442\\u043E\\u0439 \\u043F\\u0443\\u0442\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430, \\u0438\\u043B\\u0438 Customer Journey Map (\\u0441\\u043E\\u043A\\u0440\\u0430\\u0449\\u0451\\u043D\\u043D\\u043E CJM), \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u043F\\u043E\\u044D\\u0442\\u0430\\u043F\\u043D\\u0443\\u044E \\u0441\\u0445\\u0435\\u043C\\u0443 \\u043F\\u0443\\u0442\\u0438 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A\\u0430 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\\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u0445, \\u0447\\u0442\\u043E\\u0431\\u044B \\u043D\\u0430\\u0439\\u0442\\u0438 \\u043C\\u0435\\u0441\\u0442\\u0430 \\u043F\\u043E\\u0442\\u0435\\u0440\\u044C \\u0438 \\u0440\\u0435\\u0448\\u0438\\u0442\\u044C, \\u0447\\u0442\\u043E \\u043C\\u0435\\u043D\\u044F\\u0442\\u044C \\u0432 \\u043F\\u0435\\u0440\\u0432\\u0443\\u044E \\u043E\\u0447\\u0435\\u0440\\u0435\\u0434\\u044C.\"), mdx(\"p\", null, \"\\u0422\\u0430\\u043A\\u043E\\u0435 \\u043F\\u043E\\u043D\\u0438\\u043C\\u0430\\u043D\\u0438\\u0435 \\u0441\\u043E\\u0432\\u043F\\u0430\\u0434\\u0430\\u0435\\u0442 \\u0441 \\u043E\\u043F\\u0438\\u0441\\u0430\\u043D\\u0438\\u0435\\u043C Nielsen Norman Group, \\u0438\\u0441\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u044C\\u0441\\u043A\\u043E\\u0439 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0432 \\u043E\\u0431\\u043B\\u0430\\u0441\\u0442\\u0438 \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u044C\\u0441\\u043A\\u043E\\u0433\\u043E \\u043E\\u043F\\u044B\\u0442\\u0430: journey map \\u0442\\u0430\\u043C \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u0438\\u0437\\u0430\\u0446\\u0438\\u0435\\u0439 \\u043F\\u0440\\u043E\\u0446\\u0435\\u0441\\u0441\\u0430 \\u0434\\u043E\\u0441\\u0442\\u0438\\u0436\\u0435\\u043D\\u0438\\u044F \\u0446\\u0435\\u043B\\u0438 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A\\u043E\\u043C (\", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://www.nngroup.com/articles/journey-mapping-101/\"\n  }, \"Nielsen Norman Group, 2018, \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u0430 \\u043F\\u0435\\u0440\\u0435\\u0441\\u043C\\u043E\\u0442\\u0440\\u0435\\u043D\\u0430 \\u0432 2026 \\u0433\\u043E\\u0434\\u0443\"), \"). \\u042F\\u043D\\u0434\\u0435\\u043A\\u0441 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\\u0434\\u043E\\u0440\\u043E\\u0433\\u0435 (\\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B). \\u042D\\u0442\\u043E\\u0442 \\u043E\\u0431\\u0440\\u0430\\u0437 \\u0443\\u0434\\u043E\\u0431\\u0435\\u043D, \\u043A\\u043E\\u0433\\u0434\\u0430 CJM \\u043E\\u0431\\u044A\\u044F\\u0441\\u043D\\u044F\\u044E\\u0442 \\u043A\\u043E\\u043B\\u043B\\u0435\\u0433\\u0430\\u043C \\u0431\\u0435\\u0437 \\u043E\\u043F\\u044B\\u0442\\u0430 \\u0440\\u0430\\u0431\\u043E\\u0442\\u044B \\u0441 \\u0438\\u0441\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F\\u043C\\u0438.\"), mdx(\"p\", null, \"\\u0422\\u0438\\u043F\\u043E\\u0432\\u043E\\u0439 \\u043F\\u0443\\u0442\\u044C \\u0443\\u043A\\u043B\\u0430\\u0434\\u044B\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u0432 \\u043F\\u044F\\u0442\\u044C \\u044D\\u0442\\u0430\\u043F\\u043E\\u0432:\"), mdx(\"ol\", null, mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041E\\u0441\\u043E\\u0437\\u043D\\u0430\\u043D\\u0438\\u0435 \\u043F\\u043E\\u0442\\u0440\\u0435\\u0431\\u043D\\u043E\\u0441\\u0442\\u0438: \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u043F\\u043E\\u043D\\u0438\\u043C\\u0430\\u0435\\u0442, \\u0447\\u0442\\u043E \\u0435\\u043C\\u0443 \\u043D\\u0443\\u0436\\u0435\\u043D \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442 \\u0438\\u043B\\u0438 \\u0443\\u0441\\u043B\\u0443\\u0433\\u0430.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041F\\u043E\\u0438\\u0441\\u043A \\u0438\\u043D\\u0444\\u043E\\u0440\\u043C\\u0430\\u0446\\u0438\\u0438: \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u0438\\u0437\\u0443\\u0447\\u0430\\u0435\\u0442 \\u0432\\u0430\\u0440\\u0438\\u0430\\u043D\\u0442\\u044B, \\u0447\\u0438\\u0442\\u0430\\u0435\\u0442 \\u043E\\u0442\\u0437\\u044B\\u0432\\u044B, \\u0441\\u043F\\u0440\\u0430\\u0448\\u0438\\u0432\\u0430\\u0435\\u0442 \\u0437\\u043D\\u0430\\u043A\\u043E\\u043C\\u044B\\u0445.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0421\\u0440\\u0430\\u0432\\u043D\\u0435\\u043D\\u0438\\u0435 \\u0432\\u0430\\u0440\\u0438\\u0430\\u043D\\u0442\\u043E\\u0432: \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u0441\\u043E\\u043F\\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u0435\\u0442 \\u043F\\u0440\\u0435\\u0434\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u044F \\u043F\\u043E \\u0446\\u0435\\u043D\\u0435, \\u043A\\u0430\\u0447\\u0435\\u0441\\u0442\\u0432\\u0443 \\u0438 \\u0443\\u0441\\u043B\\u043E\\u0432\\u0438\\u044F\\u043C.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0430: \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u0432\\u044B\\u0431\\u0438\\u0440\\u0430\\u0435\\u0442 \\u0432\\u0430\\u0440\\u0438\\u0430\\u043D\\u0442 \\u0438 \\u043E\\u0444\\u043E\\u0440\\u043C\\u043B\\u044F\\u0435\\u0442 \\u0437\\u0430\\u043A\\u0430\\u0437 \\u0438\\u043B\\u0438 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0418\\u0441\\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0438 \\u043F\\u043E\\u0432\\u0442\\u043E\\u0440\\u043D\\u044B\\u0435 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0438: \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u043F\\u043E\\u043B\\u044C\\u0437\\u0443\\u0435\\u0442\\u0441\\u044F \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u043C \\u0438 \\u0440\\u0435\\u0448\\u0430\\u0435\\u0442, \\u0432\\u0435\\u0440\\u043D\\u0443\\u0442\\u044C\\u0441\\u044F \\u043B\\u0438 \\u043A \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438.\")), mdx(\"p\", null, \"\\u042F\\u043D\\u0434\\u0435\\u043A\\u0441 \\u041F\\u0440\\u0430\\u043A\\u0442\\u0438\\u043A\\u0443\\u043C \\u0432\\u044B\\u0434\\u0435\\u043B\\u044F\\u0435\\u0442 \\u0448\\u0435\\u0441\\u0442\\u044C \\u044D\\u0442\\u0430\\u043F\\u043E\\u0432: \\u043A \\u043F\\u0435\\u0440\\u0435\\u0447\\u0438\\u0441\\u043B\\u0435\\u043D\\u043D\\u044B\\u043C \\u0434\\u043E\\u0431\\u0430\\u0432\\u043B\\u0435\\u043D \\u0448\\u0435\\u0441\\u0442\\u043E\\u0439 \\u044D\\u0442\\u0430\\u043F, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u0432\\u044B\\u0431\\u0440\\u0430\\u0441\\u044B\\u0432\\u0430\\u0435\\u0442 \\u0438\\u043B\\u0438 \\u043F\\u0435\\u0440\\u0435\\u043F\\u0440\\u043E\\u0434\\u0430\\u0451\\u0442 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442 (\", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://practicum.yandex.ru/blog/customer-journey-map/\"\n  }, \"\\u042F\\u043D\\u0434\\u0435\\u043A\\u0441 \\u041F\\u0440\\u0430\\u043A\\u0442\\u0438\\u043A\\u0443\\u043C, 2023\"), \"). \\u0414\\u043B\\u044F \\u0443\\u0441\\u043B\\u0443\\u0433 \\u0438 B2B-\\u0441\\u0434\\u0435\\u043B\\u043E\\u043A (\\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u043E\\u0434\\u043D\\u043E\\u0439 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0434\\u0440\\u0443\\u0433\\u043E\\u0439) \\u043F\\u043E\\u0441\\u043B\\u0435\\u0434\\u043D\\u0438\\u0439 \\u044D\\u0442\\u0430\\u043F \\u043D\\u0435 \\u043F\\u0440\\u0438\\u043C\\u0435\\u043D\\u0438\\u043C, \\u043F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u0437\\u0430 \\u043E\\u0441\\u043D\\u043E\\u0432\\u0443 \\u0432\\u0437\\u044F\\u0442\\u044B \\u043F\\u044F\\u0442\\u044C.\"), mdx(\"h3\", null, \"\\u0420\\u0430\\u0441\\u0448\\u0438\\u0444\\u0440\\u043E\\u0432\\u043A\\u0430 \\u0438 \\u043F\\u0435\\u0440\\u0435\\u0432\\u043E\\u0434\"), mdx(\"p\", null, \"Customer Journey Map \\u043F\\u0435\\u0440\\u0435\\u0432\\u043E\\u0434\\u044F\\u0442 \\u043A\\u0430\\u043A \\xAB\\u043A\\u0430\\u0440\\u0442\\u0430 \\u043F\\u0443\\u0442\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\xBB, \\u0432\\u0441\\u0442\\u0440\\u0435\\u0447\\u0430\\u044E\\u0442\\u0441\\u044F \\u0438 \\u0432\\u0430\\u0440\\u0438\\u0430\\u043D\\u0442\\u044B \\xAB\\u043A\\u0430\\u0440\\u0442\\u0430 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0441\\u043A\\u043E\\u0433\\u043E \\u043F\\u0443\\u0442\\u0438\\xBB \\u0438 \\xAB\\u043A\\u0430\\u0440\\u0442\\u0430 \\u043F\\u0443\\u0442\\u0435\\u0448\\u0435\\u0441\\u0442\\u0432\\u0438\\u044F \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\xBB. \\u0410\\u043D\\u0433\\u043B\\u0438\\u0439\\u0441\\u043A\\u043E\\u0435 \\u0441\\u043B\\u043E\\u0432\\u043E journey \\u043E\\u0437\\u043D\\u0430\\u0447\\u0430\\u0435\\u0442 \\u043F\\u0443\\u0442\\u0435\\u0448\\u0435\\u0441\\u0442\\u0432\\u0438\\u0435 \\u0438\\u043B\\u0438 \\u043F\\u0443\\u0442\\u044C, \\u043F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u0444\\u043E\\u0440\\u043C\\u0443\\u043B\\u0438\\u0440\\u043E\\u0432\\u043A\\u0430 \\xAB\\u043F\\u0443\\u0442\\u044C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\xBB \\u0431\\u043B\\u0438\\u0436\\u0435 \\u0432\\u0441\\u0435\\u0433\\u043E \\u043A \\u0441\\u043C\\u044B\\u0441\\u043B\\u0443.\"), mdx(\"h3\", null, \"CJM \\u0432 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0435 \\u0438 \\u0432 UX\"), mdx(\"p\", null, \"\\u041C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433\\u0438 \\u0438 \\u0441\\u043F\\u0435\\u0446\\u0438\\u0430\\u043B\\u0438\\u0441\\u0442\\u044B \\u043F\\u043E UX (\\u043E\\u0442 user experience, \\u043E\\u043F\\u044B\\u0442 \\u0432\\u0437\\u0430\\u0438\\u043C\\u043E\\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A\\u0430 \\u0441 \\u0441\\u0430\\u0439\\u0442\\u043E\\u043C \\u0438\\u043B\\u0438 \\u0441\\u0435\\u0440\\u0432\\u0438\\u0441\\u043E\\u043C) \\u0441\\u043C\\u043E\\u0442\\u0440\\u044F\\u0442 \\u043D\\u0430 \\u043E\\u0434\\u043D\\u0443 \\u043A\\u0430\\u0440\\u0442\\u0443 \\u043F\\u043E\\u0434 \\u0440\\u0430\\u0437\\u043D\\u044B\\u043C \\u0443\\u0433\\u043B\\u043E\\u043C. \\u041F\\u0435\\u0440\\u0432\\u044B\\u0435 \\u0438\\u0441\\u043F\\u043E\\u043B\\u044C\\u0437\\u0443\\u044E\\u0442 \\u0435\\u0451, \\u0447\\u0442\\u043E\\u0431\\u044B \\u0441\\u0432\\u044F\\u0437\\u0430\\u0442\\u044C \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443, \\u0441\\u0430\\u0439\\u0442 \\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438 \\u0432 \\u043E\\u0434\\u0438\\u043D \\u043F\\u0443\\u0442\\u044C, \\u0430 \\u0432\\u0442\\u043E\\u0440\\u044B\\u0435 \\u0438\\u0449\\u0443\\u0442 \\u043D\\u0430 \\u043D\\u0435\\u0439 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B \\u0432 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0444\\u0435\\u0439\\u0441\\u0435. \\u0412 \\u043E\\u043F\\u0438\\u0441\\u0430\\u043D\\u0438\\u044F\\u0445 UX-\\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u043E\\u0432 \\u0432\\u043C\\u0435\\u0441\\u0442\\u043E \\u0441\\u043B\\u043E\\u0432\\u0430 \\xAB\\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\xBB \\u043D\\u0435\\u0440\\u0435\\u0434\\u043A\\u043E \\u043F\\u0438\\u0448\\u0443\\u0442 \\xAB\\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u044C\\xBB; \\u043F\\u043E \\u0441\\u043C\\u044B\\u0441\\u043B\\u0443 \\u044D\\u0442\\u043E \\u043E\\u0434\\u0438\\u043D \\u0438 \\u0442\\u043E\\u0442 \\u0436\\u0435 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A: \\u0442\\u043E\\u0442, \\u043A\\u0442\\u043E \\u0438\\u0434\\u0451\\u0442 \\u043A \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0435 \\u0438\\u043B\\u0438 \\u043A \\u0446\\u0435\\u043B\\u0438.\"), mdx(\"h2\", null, \"\\u0417\\u0430\\u0447\\u0435\\u043C \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0443 \\u043A\\u0430\\u0440\\u0442\\u0430 \\u043F\\u0443\\u0442\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\"), mdx(\"p\", null, \"\\u041A\\u0430\\u0440\\u0442\\u0430 \\u043F\\u0443\\u0442\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u043D\\u0443\\u0436\\u043D\\u0430, \\u0447\\u0442\\u043E\\u0431\\u044B \\u0443\\u0432\\u0438\\u0434\\u0435\\u0442\\u044C, \\u043D\\u0430 \\u043A\\u0430\\u043A\\u0438\\u0445 \\u044D\\u0442\\u0430\\u043F\\u0430\\u0445 \\u0438 \\u043F\\u043E \\u043A\\u0430\\u043A\\u0438\\u043C \\u043F\\u0440\\u0438\\u0447\\u0438\\u043D\\u0430\\u043C \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u0442\\u0435\\u0440\\u044F\\u0435\\u0442 \\u043B\\u044E\\u0434\\u0435\\u0439, \\u0438 \\u0440\\u0435\\u0448\\u0438\\u0442\\u044C, \\u0447\\u0442\\u043E \\u043C\\u0435\\u043D\\u044F\\u0442\\u044C \\u0432 \\u0441\\u0430\\u0439\\u0442\\u0435, \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0435 \\u0438 \\u0441\\u0435\\u0440\\u0432\\u0438\\u0441\\u0435 \\u0432 \\u043F\\u0435\\u0440\\u0432\\u0443\\u044E \\u043E\\u0447\\u0435\\u0440\\u0435\\u0434\\u044C. \\u0411\\u0435\\u0437 \\u043A\\u0430\\u0440\\u0442\\u044B \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u043E\\u0442\\u0434\\u0435\\u043B \\u0432\\u0438\\u0434\\u0438\\u0442 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0441\\u0432\\u043E\\u0439 \\u0443\\u0447\\u0430\\u0441\\u0442\\u043E\\u043A: \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433\\u0438 \\u0441\\u0447\\u0438\\u0442\\u0430\\u044E\\u0442 \\u043F\\u0435\\u0440\\u0435\\u0445\\u043E\\u0434\\u044B, \\u043F\\u0440\\u043E\\u0434\\u0430\\u0432\\u0446\\u044B \\u043E\\u0431\\u0449\\u0430\\u044E\\u0442\\u0441\\u044F \\u0441 \\u0442\\u0435\\u043C\\u0438, \\u043A\\u0442\\u043E \\u0434\\u043E\\u0448\\u0451\\u043B, \\u043F\\u043E\\u0434\\u0434\\u0435\\u0440\\u0436\\u043A\\u0430 \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u0435\\u0442 \\u0442\\u0435\\u043C, \\u043A\\u0442\\u043E \\u0443\\u0436\\u0435 \\u043A\\u0443\\u043F\\u0438\\u043B. \\u041E\\u0431\\u0449\\u0443\\u044E \\u043A\\u0430\\u0440\\u0442\\u0438\\u043D\\u0443 \\u043D\\u0438\\u043A\\u0442\\u043E \\u043D\\u0435 \\u0441\\u043E\\u0431\\u0438\\u0440\\u0430\\u0435\\u0442.\"), mdx(\"p\", null, \"\\u041A\\u0430\\u0440\\u0442\\u0443 \\u0441\\u0442\\u0440\\u043E\\u044F\\u0442, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u043D\\u0443\\u0436\\u043D\\u043E \\u043D\\u0430\\u0439\\u0442\\u0438 \\u043F\\u0440\\u0438\\u0447\\u0438\\u043D\\u044B \\u0437\\u0430 \\u0446\\u0438\\u0444\\u0440\\u0430\\u043C\\u0438 \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0438: \\u043F\\u0435\\u0440\\u0435\\u0434 \\u043F\\u0435\\u0440\\u0435\\u0434\\u0435\\u043B\\u043A\\u043E\\u0439 \\u0441\\u0430\\u0439\\u0442\\u0430, \\u043F\\u0440\\u0438 \\u0437\\u0430\\u043F\\u0443\\u0441\\u043A\\u0435 \\u043D\\u043E\\u0432\\u043E\\u0433\\u043E \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430 \\u0438\\u043B\\u0438 \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u0430, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u0435\\u0441\\u0442\\u044C, \\u0430 \\u0434\\u043E\\u0433\\u043E\\u0432\\u043E\\u0440\\u043E\\u0432 \\u043C\\u0430\\u043B\\u043E, \\u0438 \\u043A\\u043E\\u0433\\u0434\\u0430 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u0430 \\u0441\\u043F\\u043E\\u0440\\u0438\\u0442 \\u043E \\u0442\\u043E\\u043C, \\u043A\\u0443\\u0434\\u0430 \\u0432\\u043A\\u043B\\u0430\\u0434\\u044B\\u0432\\u0430\\u0442\\u044C \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442.\"), mdx(\"p\", null, \"\\u041A\\u0430\\u0440\\u0442\\u0443 \\u0441\\u0442\\u0440\\u043E\\u044F\\u0442 \\u0440\\u0430\\u0434\\u0438 \\u0447\\u0435\\u0442\\u044B\\u0440\\u0451\\u0445 \\u0437\\u0430\\u0434\\u0430\\u0447:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, mdx(\"strong\", {\n    parentName: \"li\"\n  }, \"\\u041D\\u0430\\u0439\\u0442\\u0438 \\u043C\\u0435\\u0441\\u0442\\u0430 \\u043F\\u043E\\u0442\\u0435\\u0440\\u044C.\"), \" \\u041D\\u0430 \\u043A\\u0430\\u0436\\u0434\\u043E\\u043C \\u044D\\u0442\\u0430\\u043F\\u0435 \\u0444\\u0438\\u043A\\u0441\\u0438\\u0440\\u0443\\u044E\\u0442, \\u0447\\u0442\\u043E \\u043C\\u0435\\u0448\\u0430\\u0435\\u0442 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0443 \\u0441\\u0434\\u0435\\u043B\\u0430\\u0442\\u044C \\u0441\\u043B\\u0435\\u0434\\u0443\\u044E\\u0449\\u0438\\u0439 \\u0448\\u0430\\u0433, \\u0438 \\u0441\\u0440\\u0430\\u0437\\u0443 \\u0432\\u0438\\u0434\\u043D\\u043E, \\u0433\\u0434\\u0435 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u043E\\u0432 \\u0431\\u043E\\u043B\\u044C\\u0448\\u0435 \\u0432\\u0441\\u0435\\u0433\\u043E.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, mdx(\"strong\", {\n    parentName: \"li\"\n  }, \"\\u0420\\u0430\\u0441\\u0441\\u0442\\u0430\\u0432\\u0438\\u0442\\u044C \\u043F\\u0440\\u0438\\u043E\\u0440\\u0438\\u0442\\u0435\\u0442\\u044B.\"), \" \\u0418\\u0437 \\u0434\\u0435\\u0441\\u044F\\u0442\\u043A\\u0430 \\u0432\\u043E\\u0437\\u043C\\u043E\\u0436\\u043D\\u044B\\u0445 \\u043F\\u0440\\u0430\\u0432\\u043E\\u043A \\u0432\\u044B\\u0431\\u0438\\u0440\\u0430\\u044E\\u0442 \\u0442\\u0435, \\u0447\\u0442\\u043E \\u0443\\u0431\\u0438\\u0440\\u0430\\u044E\\u0442 \\u0441\\u0430\\u043C\\u044B\\u0435 \\u0441\\u0438\\u043B\\u044C\\u043D\\u044B\\u0435 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B \\u043D\\u0430 \\u0441\\u0430\\u043C\\u044B\\u0445 \\u0432\\u0430\\u0436\\u043D\\u044B\\u0445 \\u044D\\u0442\\u0430\\u043F\\u0430\\u0445.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0421\\u043E\\u0433\\u043B\\u0430\\u0441\\u043E\\u0432\\u0430\\u0442\\u044C \\u0440\\u0430\\u0431\\u043E\\u0442\\u0443 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u044B. \\u041C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433, \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438, \\u043F\\u043E\\u0434\\u0434\\u0435\\u0440\\u0436\\u043A\\u0430 \\u0438 \\u0440\\u0430\\u0437\\u0440\\u0430\\u0431\\u043E\\u0442\\u043A\\u0430 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u044E\\u0442 \\u0441 \\u043E\\u0434\\u043D\\u043E\\u0439 \\u0441\\u0445\\u0435\\u043C\\u043E\\u0439 \\u0432\\u043C\\u0435\\u0441\\u0442\\u043E \\u0447\\u0435\\u0442\\u044B\\u0440\\u0451\\u0445 \\u043B\\u0438\\u0447\\u043D\\u044B\\u0445 \\u0432\\u0435\\u0440\\u0441\\u0438\\u0439 \\u043F\\u0443\\u0442\\u0438.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, mdx(\"strong\", {\n    parentName: \"li\"\n  }, \"\\u041F\\u0440\\u043E\\u0432\\u0435\\u0440\\u0438\\u0442\\u044C \\u0438\\u0434\\u0435\\u044E \\u0434\\u043E \\u0437\\u0430\\u043F\\u0443\\u0441\\u043A\\u0430.\"), \" \\u041F\\u0435\\u0440\\u0435\\u0434 \\u043F\\u0435\\u0440\\u0435\\u0434\\u0435\\u043B\\u043A\\u043E\\u0439 \\u0441\\u0430\\u0439\\u0442\\u0430 \\u043D\\u0430 \\u043A\\u0430\\u0440\\u0442\\u0435 \\u043E\\u0442\\u043C\\u0435\\u0447\\u0430\\u044E\\u0442, \\u043A\\u0430\\u043A\\u043E\\u0439 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440 \\u043F\\u043B\\u0430\\u043D\\u0438\\u0440\\u0443\\u044E\\u0442 \\u0443\\u0431\\u0440\\u0430\\u0442\\u044C \\u043D\\u043E\\u0432\\u043E\\u0439 \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u0435\\u0439, \\u0430 \\u043F\\u043E\\u0441\\u043B\\u0435 \\u0437\\u0430\\u043F\\u0443\\u0441\\u043A\\u0430 \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u044F\\u044E\\u0442, \\u0443\\u0434\\u0430\\u043B\\u043E\\u0441\\u044C \\u043B\\u0438 \\u044D\\u0442\\u043E.\")), mdx(\"p\", null, \"\\u0420\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u0439 \\u043E\\u0446\\u0435\\u043D\\u0438\\u0432\\u0430\\u044E\\u0442 \\u043F\\u043E \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0430\\u043C \\u044D\\u0442\\u0430\\u043F\\u0430. \\u041F\\u043E\\u0434\\u0431\\u0438\\u0440\\u0430\\u044E\\u0442 \\u0438\\u0445 \\u043F\\u043E \\u0442\\u0435\\u043C \\u0436\\u0435 \\u043F\\u0440\\u0430\\u0432\\u0438\\u043B\\u0430\\u043C, \\u0447\\u0442\\u043E \\u0438 \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"/blog/kpi-v-marketinge-kakie-metriki-otslezhivat/\"\n  }, \"KPI \\u0432 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0435\"), \" (\\u043A\\u043B\\u044E\\u0447\\u0435\\u0432\\u044B\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438 \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u0438): \\u043E\\u0434\\u0438\\u043D-\\u0434\\u0432\\u0430 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044F \\u043D\\u0430 \\u0437\\u0430\\u0434\\u0430\\u0447\\u0443 \\u044D\\u0442\\u0430\\u043F\\u0430. \\u041F\\u0440\\u043E\\u0432\\u0435\\u0440\\u0435\\u043D\\u043D\\u044B\\u0445 \\u043E\\u0442\\u043A\\u0440\\u044B\\u0442\\u044B\\u0445 \\u0434\\u0430\\u043D\\u043D\\u044B\\u0445 \\u043E \\u0442\\u043E\\u043C, \\u043D\\u0430 \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043A\\u0430\\u0440\\u0442\\u0430 \\u043F\\u043E\\u0432\\u044B\\u0448\\u0430\\u0435\\u0442 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E \\u0438\\u043B\\u0438 \\u0432\\u044B\\u0440\\u0443\\u0447\\u043A\\u0443, \\u043D\\u0430\\u0439\\u0442\\u0438 \\u043D\\u0435 \\u0443\\u0434\\u0430\\u043B\\u043E\\u0441\\u044C, \\u043F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442 \\u0441\\u0440\\u0430\\u0432\\u043D\\u0438\\u0432\\u0430\\u044E\\u0442 \\u043F\\u043E \\u0441\\u043E\\u0431\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u044B\\u043C \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044F\\u043C \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0434\\u043E \\u0438 \\u043F\\u043E\\u0441\\u043B\\u0435 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u0439.\"), mdx(\"h2\", null, \"\\u0418\\u0437 \\u0447\\u0435\\u0433\\u043E \\u0441\\u043E\\u0441\\u0442\\u043E\\u0438\\u0442 CJM: \\u044D\\u043B\\u0435\\u043C\\u0435\\u043D\\u0442\\u044B \\u043A\\u0430\\u0440\\u0442\\u044B\"), mdx(\"p\", null, \"\\u041A\\u0430\\u0440\\u0442\\u0443 \\u043F\\u0443\\u0442\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u0443\\u0434\\u043E\\u0431\\u043D\\u043E \\u0441\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C \\u0438\\u0437 \\u0432\\u043E\\u0441\\u044C\\u043C\\u0438 \\u044D\\u043B\\u0435\\u043C\\u0435\\u043D\\u0442\\u043E\\u0432: \\u044D\\u0442\\u0430\\u043F\\u044B, \\u0446\\u0435\\u043B\\u0438, \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F, \\u0442\\u043E\\u0447\\u043A\\u0438 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430, \\u044D\\u043C\\u043E\\u0446\\u0438\\u0438, \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B, \\u0432\\u043E\\u0437\\u043C\\u043E\\u0436\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0434\\u043B\\u044F \\u0443\\u043B\\u0443\\u0447\\u0448\\u0435\\u043D\\u0438\\u044F \\u0438 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0438. \\u0422\\u043E\\u0447\\u043A\\u043E\\u0439 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430 \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u043B\\u044E\\u0431\\u043E\\u0435 \\u043C\\u0435\\u0441\\u0442\\u043E, \\u0433\\u0434\\u0435 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u0441\\u043E\\u043F\\u0440\\u0438\\u043A\\u0430\\u0441\\u0430\\u0435\\u0442\\u0441\\u044F \\u0441 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0435\\u0439: \\u0441\\u0430\\u0439\\u0442, \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u043E\\u0435 \\u043E\\u0431\\u044A\\u044F\\u0432\\u043B\\u0435\\u043D\\u0438\\u0435, \\u0437\\u0432\\u043E\\u043D\\u043E\\u043A, \\u043F\\u0438\\u0441\\u044C\\u043C\\u043E, \\u0447\\u0430\\u0442 \\u043F\\u043E\\u0434\\u0434\\u0435\\u0440\\u0436\\u043A\\u0438.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"\\u042D\\u043B\\u0435\\u043C\\u0435\\u043D\\u0442\\u044B \\u043A\\u0430\\u0440\\u0442\\u044B \\u043F\\u0443\\u0442\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\")), mdx(\"table\", null, mdx(\"thead\", {\n    parentName: \"table\"\n  }, mdx(\"tr\", {\n    parentName: \"thead\"\n  }, mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u042D\\u043B\\u0435\\u043C\\u0435\\u043D\\u0442 \\u043A\\u0430\\u0440\\u0442\\u044B\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0427\\u0442\\u043E \\u0432 \\u043D\\u0451\\u043C \\u0437\\u0430\\u043F\\u0438\\u0441\\u044B\\u0432\\u0430\\u044E\\u0442\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041E\\u0442\\u043A\\u0443\\u0434\\u0430 \\u0431\\u0435\\u0440\\u0443\\u0442 \\u0434\\u0430\\u043D\\u043D\\u044B\\u0435\"))), mdx(\"tbody\", {\n    parentName: \"table\"\n  }, mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u042D\\u0442\\u0430\\u043F\\u044B\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0428\\u0430\\u0433\\u0438 \\u043F\\u0443\\u0442\\u0438 \\u043E\\u0442 \\u043F\\u043E\\u044F\\u0432\\u043B\\u0435\\u043D\\u0438\\u044F \\u043F\\u043E\\u0442\\u0440\\u0435\\u0431\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0434\\u043E \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0438 \\u0438 \\u043F\\u043E\\u0441\\u043B\\u0435 \\u043D\\u0435\\u0451\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0418\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E, \\u0432\\u0435\\u0431-\\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0430\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0426\\u0435\\u043B\\u0438\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0427\\u0435\\u0433\\u043E \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u0445\\u043E\\u0447\\u0435\\u0442 \\u0434\\u043E\\u0431\\u0438\\u0442\\u044C\\u0441\\u044F \\u043D\\u0430 \\u043A\\u0430\\u0436\\u0434\\u043E\\u043C \\u044D\\u0442\\u0430\\u043F\\u0435\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0418\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E, \\u043E\\u043F\\u0440\\u043E\\u0441\\u044B\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0414\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0427\\u0442\\u043E \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u0434\\u0435\\u043B\\u0430\\u0435\\u0442: \\u0438\\u0449\\u0435\\u0442, \\u0441\\u0440\\u0430\\u0432\\u043D\\u0438\\u0432\\u0430\\u0435\\u0442, \\u043F\\u0438\\u0448\\u0435\\u0442, \\u0437\\u0432\\u043E\\u043D\\u0438\\u0442\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0418\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E, \\u0432\\u0435\\u0431-\\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0430, \\u043D\\u0430\\u0431\\u043B\\u044E\\u0434\\u0435\\u043D\\u0438\\u0435\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0422\\u043E\\u0447\\u043A\\u0438 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0413\\u0434\\u0435 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u0441\\u043E\\u043F\\u0440\\u0438\\u043A\\u0430\\u0441\\u0430\\u0435\\u0442\\u0441\\u044F \\u0441 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0435\\u0439\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0412\\u0435\\u0431-\\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0430, CRM, \\u043E\\u0442\\u0434\\u0435\\u043B\\u044B \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u0438 \\u043F\\u043E\\u0434\\u0434\\u0435\\u0440\\u0436\\u043A\\u0438\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u042D\\u043C\\u043E\\u0446\\u0438\\u0438\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0427\\u0442\\u043E \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u0447\\u0443\\u0432\\u0441\\u0442\\u0432\\u0443\\u0435\\u0442 \\u043D\\u0430 \\u044D\\u0442\\u0430\\u043F\\u0435, \\u0441\\u043B\\u043E\\u0432\\u0430\\u043C\\u0438\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0418\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E, \\u043E\\u0431\\u0440\\u0430\\u0442\\u043D\\u0430\\u044F \\u0441\\u0432\\u044F\\u0437\\u044C\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0411\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0427\\u0442\\u043E \\u043C\\u0435\\u0448\\u0430\\u0435\\u0442 \\u043F\\u0435\\u0440\\u0435\\u0439\\u0442\\u0438 \\u043A \\u0441\\u043B\\u0435\\u0434\\u0443\\u044E\\u0449\\u0435\\u043C\\u0443 \\u044D\\u0442\\u0430\\u043F\\u0443\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0418\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E, \\u0432\\u0435\\u0431-\\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0430, \\u043E\\u0431\\u0440\\u0430\\u0449\\u0435\\u043D\\u0438\\u044F \\u0432 \\u043F\\u043E\\u0434\\u0434\\u0435\\u0440\\u0436\\u043A\\u0443\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0412\\u043E\\u0437\\u043C\\u043E\\u0436\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0434\\u043B\\u044F \\u0443\\u043B\\u0443\\u0447\\u0448\\u0435\\u043D\\u0438\\u044F\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0427\\u0442\\u043E \\u043C\\u043E\\u0436\\u043D\\u043E \\u0438\\u0437\\u043C\\u0435\\u043D\\u0438\\u0442\\u044C \\u0434\\u043B\\u044F \\u043A\\u0430\\u0436\\u0434\\u043E\\u0433\\u043E \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u0430\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0421\\u043E\\u0432\\u043C\\u0435\\u0441\\u0442\\u043D\\u0430\\u044F \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u044B\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0438\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041F\\u043E \\u043A\\u0430\\u043A\\u0438\\u043C \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044F\\u043C \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u044F\\u0442, \\u0447\\u0442\\u043E \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u0435 \\u0441\\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u043B\\u043E\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0412\\u0435\\u0431-\\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0430, CRM, \\u043E\\u043F\\u0440\\u043E\\u0441\\u044B\")))), mdx(\"p\", null, \"\\u0414\\u043B\\u044F \\u0441\\u0440\\u0430\\u0432\\u043D\\u0435\\u043D\\u0438\\u044F, Nielsen Norman Group \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442 \\u043F\\u044F\\u0442\\u044C \\u043E\\u0431\\u0449\\u0438\\u0445 \\u044D\\u043B\\u0435\\u043C\\u0435\\u043D\\u0442\\u043E\\u0432 journey map: \\u0430\\u043A\\u0442\\u043E\\u0440 (\\u0442\\u043E\\u0442, \\u043A\\u0442\\u043E \\u043F\\u0440\\u043E\\u0445\\u043E\\u0434\\u0438\\u0442 \\u043F\\u0443\\u0442\\u044C); \\u0441\\u0446\\u0435\\u043D\\u0430\\u0440\\u0438\\u0439 \\u0438 \\u043E\\u0436\\u0438\\u0434\\u0430\\u043D\\u0438\\u044F; \\u0444\\u0430\\u0437\\u044B \\u043F\\u0443\\u0442\\u0438; \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F, \\u0443\\u0441\\u0442\\u0430\\u043D\\u043E\\u0432\\u043A\\u0438 \\u0438 \\u044D\\u043C\\u043E\\u0446\\u0438\\u0438; \\u0432\\u043E\\u0437\\u043C\\u043E\\u0436\\u043D\\u043E\\u0441\\u0442\\u0438 (\", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://www.nngroup.com/articles/journey-mapping-101/\"\n  }, \"Nielsen Norman Group, 2018, \\u043F\\u0435\\u0440\\u0435\\u0441\\u043C\\u043E\\u0442\\u0440 2026\"), \"). \\u0412\\u0441\\u0435 \\u043F\\u044F\\u0442\\u044C \\u0432\\u0445\\u043E\\u0434\\u044F\\u0442 \\u0432 \\u043A\\u0430\\u0440\\u0442\\u0443 \\u0438\\u0437 \\u0432\\u043E\\u0441\\u044C\\u043C\\u0438 \\u044D\\u043B\\u0435\\u043C\\u0435\\u043D\\u0442\\u043E\\u0432: \\u0430\\u043A\\u0442\\u043E\\u0440 \\u043E\\u043F\\u0438\\u0441\\u0430\\u043D \\u0432 \\u043F\\u0435\\u0440\\u0441\\u043E\\u043D\\u0435, \\u0444\\u0430\\u0437\\u044B \\u0441\\u043E\\u0432\\u043F\\u0430\\u0434\\u0430\\u044E\\u0442 \\u0441 \\u044D\\u0442\\u0430\\u043F\\u0430\\u043C\\u0438, \\u0430 \\u0432\\u043E\\u0437\\u043C\\u043E\\u0436\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0432\\u044B\\u043D\\u0435\\u0441\\u0435\\u043D\\u044B \\u0432 \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u0443\\u044E \\u0441\\u0442\\u0440\\u043E\\u043A\\u0443.\"), mdx(\"p\", null, \"\\u041F\\u0435\\u0440\\u0441\\u043E\\u043D\\u043E\\u0439 \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0441\\u043E\\u0431\\u0438\\u0440\\u0430\\u0442\\u0435\\u043B\\u044C\\u043D\\u044B\\u0439 \\u043F\\u043E\\u0440\\u0442\\u0440\\u0435\\u0442 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u043E\\u0434\\u043D\\u043E\\u0433\\u043E \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u0430. \\u041F\\u0435\\u0440\\u0441\\u043E\\u043D\\u0443 \\u043E\\u043F\\u0438\\u0441\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0434\\u043E \\u0437\\u0430\\u043F\\u043E\\u043B\\u043D\\u0435\\u043D\\u0438\\u044F \\u0442\\u0430\\u0431\\u043B\\u0438\\u0446\\u044B, \\u043F\\u043E\\u0442\\u043E\\u043C\\u0443 \\u0447\\u0442\\u043E \\u043E\\u0442 \\u043D\\u0435\\u0451 \\u0437\\u0430\\u0432\\u0438\\u0441\\u044F\\u0442 \\u0446\\u0435\\u043B\\u0438, \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F \\u0438 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B \\u0432 \\u043A\\u0430\\u0436\\u0434\\u043E\\u043C \\u0441\\u0442\\u043E\\u043B\\u0431\\u0446\\u0435.\"), mdx(\"h2\", null, \"\\u041A\\u0430\\u043A\\u0438\\u0435 \\u0431\\u044B\\u0432\\u0430\\u044E\\u0442 \\u043A\\u0430\\u0440\\u0442\\u044B \\u043F\\u0443\\u0442\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\"), mdx(\"p\", null, \"\\u041A\\u0430\\u0440\\u0442\\u044B \\u0440\\u0430\\u0437\\u043B\\u0438\\u0447\\u0430\\u044E\\u0442\\u0441\\u044F \\u043F\\u043E \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u0443 \\u0438 \\u043F\\u043E \\u0441\\u0446\\u0435\\u043D\\u0430\\u0440\\u0438\\u044E: \\u0434\\u043B\\u044F \\u043A\\u0430\\u0436\\u0434\\u043E\\u0439 \\u0433\\u0440\\u0443\\u043F\\u043F\\u044B \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432 \\u0438 \\u0434\\u043B\\u044F \\u043A\\u0430\\u0436\\u0434\\u043E\\u0439 \\u0446\\u0435\\u043B\\u0438 \\u0441\\u0442\\u0440\\u043E\\u044F\\u0442 \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u0443\\u044E \\u043A\\u0430\\u0440\\u0442\\u0443. \\u041F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u044C \\u0438\\u043D\\u0442\\u0435\\u0440\\u043D\\u0435\\u0442-\\u043C\\u0430\\u0433\\u0430\\u0437\\u0438\\u043D\\u0430 \\u0438 \\u0437\\u0430\\u043A\\u0443\\u043F\\u0449\\u0438\\u043A \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438, \\u0433\\u0434\\u0435 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0443 \\u0441\\u043E\\u0433\\u043B\\u0430\\u0441\\u0443\\u044E\\u0442 \\u0432\\u043D\\u0443\\u0442\\u0440\\u0438 \\u043E\\u0440\\u0433\\u0430\\u043D\\u0438\\u0437\\u0430\\u0446\\u0438\\u0438, \\u043F\\u0440\\u043E\\u0445\\u043E\\u0434\\u044F\\u0442 \\u0440\\u0430\\u0437\\u043D\\u044B\\u0435 \\u043F\\u0443\\u0442\\u0438, \\u0438 \\u043E\\u0431\\u0449\\u0430\\u044F \\u043A\\u0430\\u0440\\u0442\\u0430 \\u043F\\u043E\\u043B\\u0443\\u0447\\u0438\\u0442\\u0441\\u044F \\u0443\\u0441\\u0440\\u0435\\u0434\\u043D\\u0451\\u043D\\u043D\\u043E\\u0439.\"), mdx(\"p\", null, \"\\u0420\\u044F\\u0434\\u043E\\u043C \\u0441 CJM \\u0438\\u0441\\u043F\\u043E\\u043B\\u044C\\u0437\\u0443\\u044E\\u0442 \\u0441\\u043C\\u0435\\u0436\\u043D\\u044B\\u0435 \\u0441\\u0445\\u0435\\u043C\\u044B. User Flow (\\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u044C\\u0441\\u043A\\u0438\\u0439 \\u043F\\u043E\\u0442\\u043E\\u043A) \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0441\\u0446\\u0435\\u043D\\u0430\\u0440\\u0438\\u0439 \\u0448\\u0430\\u0433\\u043E\\u0432 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A\\u0430 \\u0432\\u043D\\u0443\\u0442\\u0440\\u0438 \\u0441\\u0430\\u0439\\u0442\\u0430 \\u0438\\u043B\\u0438 \\u043F\\u0440\\u0438\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u044F; \\u043F\\u043E \\u043E\\u043F\\u0438\\u0441\\u0430\\u043D\\u0438\\u044E \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://tilda.education/customer-journey-map\"\n  }, \"Tilda Education\"), \", \\u0432 \\u043D\\u0451\\u043C \\u043D\\u0435 \\u0432\\u0438\\u0434\\u043D\\u043E, \\u043F\\u043E\\u0447\\u0435\\u043C\\u0443 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u0440\\u0435\\u0448\\u0438\\u043B \\u0432\\u0437\\u0430\\u0438\\u043C\\u043E\\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u043E\\u0432\\u0430\\u0442\\u044C \\u0441 \\u0431\\u0440\\u0435\\u043D\\u0434\\u043E\\u043C. JTBD-\\u043A\\u0430\\u0440\\u0442\\u0443 (\\u043E\\u0442 Jobs To Be Done, \\xAB\\u0437\\u0430\\u0434\\u0430\\u0447\\u0438 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A\\u0430 \\u043F\\u0440\\u0438 \\u0432\\u044B\\u0431\\u043E\\u0440\\u0435 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430\\xBB) \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u044E\\u0442, \\u0447\\u0442\\u043E\\u0431\\u044B \\u043F\\u043E\\u043D\\u044F\\u0442\\u044C, \\u0441 \\u043A\\u0430\\u043A\\u0438\\u043C\\u0438 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u0430\\u043C\\u0438 \\u0438 \\u0432 \\u043A\\u0430\\u043A\\u043E\\u0439 \\u0440\\u0430\\u0437\\u0434\\u0435\\u043B \\u043F\\u0440\\u0438\\u0445\\u043E\\u0434\\u0438\\u0442 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A. \\u0412 Screen Flow (\\u0441\\u0445\\u0435\\u043C\\u0435 \\u044D\\u043A\\u0440\\u0430\\u043D\\u043E\\u0432) \\u0444\\u0438\\u043A\\u0441\\u0438\\u0440\\u0443\\u044E\\u0442, \\u043A\\u0430\\u043A\\u0438\\u0435 \\u044D\\u043A\\u0440\\u0430\\u043D\\u044B \\u043D\\u0443\\u0436\\u043D\\u044B, \\u043A\\u0430\\u043A \\u043E\\u043D\\u0438 \\u0441\\u0432\\u044F\\u0437\\u0430\\u043D\\u044B \\u0438 \\u0432 \\u043A\\u0430\\u043A\\u0438\\u0445 \\u0441\\u043E\\u0441\\u0442\\u043E\\u044F\\u043D\\u0438\\u044F\\u0445.\"), mdx(\"h2\", null, \"\\u041A\\u0430\\u043A \\u043F\\u043E\\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C \\u043A\\u0430\\u0440\\u0442\\u0443 \\u043F\\u0443\\u0442\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430: 7 \\u0448\\u0430\\u0433\\u043E\\u0432\"), mdx(\"p\", null, \"\\u041A\\u0430\\u0440\\u0442\\u0443 \\u0441\\u0442\\u0440\\u043E\\u044F\\u0442 \\u0437\\u0430 \\u0441\\u0435\\u043C\\u044C \\u0448\\u0430\\u0433\\u043E\\u0432: \\u043E\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u044F\\u044E\\u0442 \\u0446\\u0435\\u043B\\u044C, \\u0432\\u044B\\u0431\\u0438\\u0440\\u0430\\u044E\\u0442 \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442, \\u0441\\u043E\\u0431\\u0438\\u0440\\u0430\\u044E\\u0442 \\u0434\\u0430\\u043D\\u043D\\u044B\\u0435, \\u0432\\u044B\\u0434\\u0435\\u043B\\u044F\\u044E\\u0442 \\u044D\\u0442\\u0430\\u043F\\u044B, \\u043D\\u0430\\u043D\\u043E\\u0441\\u044F\\u0442 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u044B, \\u044D\\u043C\\u043E\\u0446\\u0438\\u0438 \\u0438 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B, \\u0438\\u0449\\u0443\\u0442 \\u0432\\u043E\\u0437\\u043C\\u043E\\u0436\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0443\\u043B\\u0443\\u0447\\u0448\\u0435\\u043D\\u0438\\u044F \\u0438 \\u043E\\u0444\\u043E\\u0440\\u043C\\u043B\\u044F\\u044E\\u0442 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442.\"), mdx(\"h3\", null, \"\\u041A\\u0430\\u043A \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u0442\\u044C \\u043A\\u0430\\u0440\\u0442\\u0443 \\u043F\\u0443\\u0442\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430: \\u043F\\u043E\\u0440\\u044F\\u0434\\u043E\\u043A \\u0440\\u0430\\u0431\\u043E\\u0442\\u044B\"), mdx(\"ol\", null, mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041E\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u0438\\u0442\\u044C \\u0446\\u0435\\u043B\\u044C \\u0438 \\u0433\\u0440\\u0430\\u043D\\u0438\\u0446\\u044B \\u043A\\u0430\\u0440\\u0442\\u044B.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0412\\u044B\\u0431\\u0440\\u0430\\u0442\\u044C \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442 \\u0438 \\u043E\\u043F\\u0438\\u0441\\u0430\\u0442\\u044C \\u043F\\u0435\\u0440\\u0441\\u043E\\u043D\\u0443.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0421\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C \\u0434\\u0430\\u043D\\u043D\\u044B\\u0435.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0412\\u044B\\u0434\\u0435\\u043B\\u0438\\u0442\\u044C \\u044D\\u0442\\u0430\\u043F\\u044B \\u0438 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041D\\u0430\\u043D\\u0435\\u0441\\u0442\\u0438 \\u0442\\u043E\\u0447\\u043A\\u0438 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430, \\u044D\\u043C\\u043E\\u0446\\u0438\\u0438 \\u0438 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041D\\u0430\\u0439\\u0442\\u0438 \\u0432\\u043E\\u0437\\u043C\\u043E\\u0436\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0443\\u043B\\u0443\\u0447\\u0448\\u0435\\u043D\\u0438\\u044F \\u0438 \\u0440\\u0430\\u0441\\u0441\\u0442\\u0430\\u0432\\u0438\\u0442\\u044C \\u043F\\u0440\\u0438\\u043E\\u0440\\u0438\\u0442\\u0435\\u0442\\u044B.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041E\\u0444\\u043E\\u0440\\u043C\\u0438\\u0442\\u044C \\u043A\\u0430\\u0440\\u0442\\u0443 \\u0438 \\u0441\\u043E\\u0433\\u043B\\u0430\\u0441\\u043E\\u0432\\u0430\\u0442\\u044C \\u0435\\u0451 \\u0441 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u043E\\u0439.\")), mdx(\"h3\", null, \"\\u0428\\u0430\\u0433 1. \\u041E\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u0438\\u0442\\u044C \\u0446\\u0435\\u043B\\u044C \\u0438 \\u0433\\u0440\\u0430\\u043D\\u0438\\u0446\\u044B \\u043A\\u0430\\u0440\\u0442\\u044B\"), mdx(\"p\", null, \"\\u041D\\u0430\\u0447\\u0438\\u043D\\u0430\\u044E\\u0442 \\u0441 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u0430 \\u043A \\u043A\\u0430\\u0440\\u0442\\u0435, \\u043D\\u0430\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440: \\u043F\\u043E\\u0447\\u0435\\u043C\\u0443 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u0441 \\u0441\\u0430\\u0439\\u0442\\u0430 \\u0440\\u0435\\u0434\\u043A\\u043E \\u043F\\u0440\\u0435\\u0432\\u0440\\u0430\\u0449\\u0430\\u044E\\u0442\\u0441\\u044F \\u0432 \\u0434\\u043E\\u0433\\u043E\\u0432\\u043E\\u0440\\u044B. \\u041F\\u043E\\u0434 \\u044D\\u0442\\u043E\\u0442 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441 \\u0432\\u044B\\u0431\\u0438\\u0440\\u0430\\u044E\\u0442 \\u0433\\u0440\\u0430\\u043D\\u0438\\u0446\\u044B: \\u043E\\u0442 \\u043A\\u0430\\u043A\\u043E\\u0433\\u043E \\u0441\\u043E\\u0431\\u044B\\u0442\\u0438\\u044F \\u0434\\u043E \\u043A\\u0430\\u043A\\u043E\\u0433\\u043E \\u0441\\u0442\\u0440\\u043E\\u044F\\u0442 \\u043F\\u0443\\u0442\\u044C, \\u0441\\u043A\\u0430\\u0436\\u0435\\u043C, \\u043E\\u0442 \\u043F\\u0435\\u0440\\u0432\\u043E\\u0433\\u043E \\u043F\\u043E\\u0438\\u0441\\u043A\\u0430 \\u0432 \\u042F\\u043D\\u0434\\u0435\\u043A\\u0441\\u0435 \\u0434\\u043E \\u043F\\u043E\\u0434\\u043F\\u0438\\u0441\\u0430\\u043D\\u0438\\u044F \\u0434\\u043E\\u0433\\u043E\\u0432\\u043E\\u0440\\u0430. \\u0411\\u0435\\u0437 \\u0433\\u0440\\u0430\\u043D\\u0438\\u0446 \\u043F\\u043E\\u043B\\u0443\\u0447\\u0430\\u0435\\u0442\\u0441\\u044F \\u0441\\u0445\\u0435\\u043C\\u0430 \\u0432\\u0441\\u0435\\u0439 \\u0436\\u0438\\u0437\\u043D\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430, \\u0438 \\u043F\\u043E \\u043D\\u0435\\u0439 \\u0442\\u0440\\u0443\\u0434\\u043D\\u043E \\u0432\\u044B\\u0431\\u0440\\u0430\\u0442\\u044C, \\u0447\\u0442\\u043E \\u043C\\u0435\\u043D\\u044F\\u0442\\u044C. \\u0426\\u0435\\u043B\\u044C \\u0444\\u043E\\u0440\\u043C\\u0443\\u043B\\u0438\\u0440\\u0443\\u044E\\u0442 \\u043E\\u0434\\u043D\\u043E\\u0439 \\u0444\\u0440\\u0430\\u0437\\u043E\\u0439 \\u0438 \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0432\\u0441\\u0435\\u043C, \\u043A\\u0442\\u043E \\u0431\\u0443\\u0434\\u0435\\u0442 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0442\\u044C \\u0441 \\u043A\\u0430\\u0440\\u0442\\u043E\\u0439.\"), mdx(\"h3\", null, \"\\u0428\\u0430\\u0433 2. \\u0412\\u044B\\u0431\\u0440\\u0430\\u0442\\u044C \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442 \\u0438 \\u043E\\u043F\\u0438\\u0441\\u0430\\u0442\\u044C \\u043F\\u0435\\u0440\\u0441\\u043E\\u043D\\u0443\"), mdx(\"p\", null, \"\\u0421\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u043E\\u043C \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0433\\u0440\\u0443\\u043F\\u043F\\u0443 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432 \\u0441 \\u043F\\u043E\\u0445\\u043E\\u0436\\u0438\\u043C\\u0438 \\u0437\\u0430\\u0434\\u0430\\u0447\\u0430\\u043C\\u0438 \\u0438 \\u043F\\u043E\\u0432\\u0435\\u0434\\u0435\\u043D\\u0438\\u0435\\u043C, \\u0430 \\u043F\\u0435\\u0440\\u0441\\u043E\\u043D\\u043E\\u0439 \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0441\\u043E\\u0431\\u0438\\u0440\\u0430\\u0442\\u0435\\u043B\\u044C\\u043D\\u044B\\u0439 \\u043F\\u043E\\u0440\\u0442\\u0440\\u0435\\u0442 \\u043F\\u0440\\u0435\\u0434\\u0441\\u0442\\u0430\\u0432\\u0438\\u0442\\u0435\\u043B\\u044F \\u0442\\u0430\\u043A\\u043E\\u0439 \\u0433\\u0440\\u0443\\u043F\\u043F\\u044B. \\u041D\\u0430 \\u043E\\u0434\\u043D\\u0443 \\u043A\\u0430\\u0440\\u0442\\u0443 \\u0431\\u0435\\u0440\\u0443\\u0442 \\u043E\\u0434\\u0438\\u043D \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442: \\u043F\\u0443\\u0442\\u044C \\u0447\\u0430\\u0441\\u0442\\u043D\\u043E\\u0433\\u043E \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u044F \\u0438 \\u043F\\u0443\\u0442\\u044C \\u0437\\u0430\\u043A\\u0443\\u043F\\u0449\\u0438\\u043A\\u0430 \\u043E\\u0442\\u043B\\u0438\\u0447\\u0430\\u044E\\u0442\\u0441\\u044F, \\u0438 \\u043E\\u0431\\u044A\\u0435\\u0434\\u0438\\u043D\\u0451\\u043D\\u043D\\u0430\\u044F \\u043A\\u0430\\u0440\\u0442\\u0430 \\u043D\\u0435 \\u043F\\u043E\\u0434\\u043E\\u0439\\u0434\\u0451\\u0442 \\u043D\\u0438 \\u0442\\u043E\\u043C\\u0443, \\u043D\\u0438 \\u0434\\u0440\\u0443\\u0433\\u043E\\u043C\\u0443. \\u0421\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u044B \\u0432\\u044B\\u0431\\u0438\\u0440\\u0430\\u044E\\u0442 \\u043F\\u043E \\u0434\\u0430\\u043D\\u043D\\u044B\\u043C \\u0438\\u0437 CRM (\\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u044B \\u0443\\u0447\\u0451\\u0442\\u0430 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432 \\u0438 \\u0441\\u0434\\u0435\\u043B\\u043E\\u043A) \\u0438 \\u043F\\u043E \\u0440\\u0430\\u0437\\u0433\\u043E\\u0432\\u043E\\u0440\\u0430\\u043C \\u0441 \\u043E\\u0442\\u0434\\u0435\\u043B\\u043E\\u043C \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436.\"), mdx(\"h3\", null, \"\\u0428\\u0430\\u0433 3. \\u0421\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C \\u0434\\u0430\\u043D\\u043D\\u044B\\u0435\"), mdx(\"p\", null, \"\\u0414\\u0430\\u043D\\u043D\\u044B\\u0435 \\u0434\\u043B\\u044F \\u043A\\u0430\\u0440\\u0442\\u044B \\u0431\\u0435\\u0440\\u0443\\u0442 \\u0438\\u0437 \\u043E\\u0442\\u043A\\u0440\\u044B\\u0442\\u044B\\u0445 \\u0438\\u0441\\u0442\\u043E\\u0447\\u043D\\u0438\\u043A\\u043E\\u0432, \\u0441\\u043E\\u0431\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u044B\\u0445 \\u0438\\u0441\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u043D\\u0438\\u0439 \\u0438\\u043B\\u0438 \\u0437\\u0430\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0443 \\u043F\\u043E\\u0434\\u0440\\u044F\\u0434\\u0447\\u0438\\u043A\\u043E\\u0432; \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440\\u0430\\u043C\\u0438 \\u0441\\u0431\\u043E\\u0440\\u0430 \\u0441\\u043B\\u0443\\u0436\\u0430\\u0442 \\u043E\\u043F\\u0440\\u043E\\u0441 \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439 \\u043D\\u0430 \\u043A\\u0430\\u0441\\u0441\\u0435 \\u043F\\u043E\\u0441\\u043B\\u0435 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0438, \\u0430\\u043D\\u043A\\u0435\\u0442\\u0430 \\u0438 \\u043E\\u0446\\u0435\\u043D\\u043A\\u0430 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0439 \\u043F\\u043E \\u0432\\u0438\\u0434\\u0435\\u043E\\u0437\\u0430\\u043F\\u0438\\u0441\\u0438 (\", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://secrets.tbank.ru/glossarij/cjm/\"\n  }, \"\\u0422-\\u0411\\u0430\\u043D\\u043A \\u0421\\u0435\\u043A\\u0440\\u0435\\u0442\\u044B, 2026\"), \"). \\u0412 \\u0446\\u0438\\u0444\\u0440\\u043E\\u0432\\u044B\\u0445 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430\\u0445 \\u043A \\u043D\\u0438\\u043C \\u0434\\u043E\\u0431\\u0430\\u0432\\u043B\\u044F\\u044E\\u0442 \\u0433\\u043B\\u0443\\u0431\\u0438\\u043D\\u043D\\u044B\\u0435 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E, \\u043E\\u043F\\u0440\\u043E\\u0441\\u044B, \\u0432\\u0435\\u0431-\\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0443 \\u0438 \\u043E\\u0431\\u0440\\u0430\\u0442\\u043D\\u0443\\u044E \\u0441\\u0432\\u044F\\u0437\\u044C \\u043E\\u0442\\u0434\\u0435\\u043B\\u043E\\u0432 \\u043F\\u043E\\u0434\\u0434\\u0435\\u0440\\u0436\\u043A\\u0438 \\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436: \\u0442\\u0430\\u043A\\u043E\\u0439 \\u043D\\u0430\\u0431\\u043E\\u0440 \\u043C\\u0435\\u0442\\u043E\\u0434\\u043E\\u0432 \\u0443\\u043A\\u0430\\u0437\\u0430\\u043D \\u043D\\u0430 \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u0435 Nimax \\u043E\\u0431 \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"/ux-research/\"\n  }, \"\\u0438\\u0441\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F\\u0445 \\u0438 \\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0438 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0444\\u0435\\u0439\\u0441\\u043E\\u0432\"), \".\"), mdx(\"p\", null, \"\\u0414\\u043B\\u044F \\u0446\\u0438\\u0444\\u0440\\u043E\\u0432\\u043E\\u0439 \\u0447\\u0430\\u0441\\u0442\\u0438 \\u043F\\u0443\\u0442\\u0438 \\u043D\\u0443\\u0436\\u043D\\u0430 \\u043D\\u0430\\u0441\\u0442\\u0440\\u043E\\u0435\\u043D\\u043D\\u0430\\u044F \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0430: \\u043F\\u043E \\u043D\\u0435\\u0439 \\u0432\\u0438\\u0434\\u043D\\u043E, \\u043E\\u0442\\u043A\\u0443\\u0434\\u0430 \\u043F\\u0440\\u0438\\u0445\\u043E\\u0434\\u044F\\u0442 \\u0432\\u0438\\u0437\\u0438\\u0442\\u044B \\u0438 \\u043D\\u0430 \\u043A\\u0430\\u043A\\u043E\\u043C \\u0448\\u0430\\u0433\\u0435 \\u043B\\u044E\\u0434\\u0438 \\u0443\\u0445\\u043E\\u0434\\u044F\\u0442. \\u0410\\u0443\\u0434\\u0438\\u0442 \\u0438 \\u043D\\u0430\\u0441\\u0442\\u0440\\u043E\\u0439\\u043A\\u0443 \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0438 Nimax \\u0432\\u044B\\u043F\\u043E\\u043B\\u043D\\u044F\\u0435\\u0442 \\u0432 \\u0440\\u0430\\u043C\\u043A\\u0430\\u0445 \\u0443\\u0441\\u043B\\u0443\\u0433\\u0438 \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"/dashboards/\"\n  }, \"\\u0441\\u043A\\u0432\\u043E\\u0437\\u043D\\u043E\\u0439 \\u0432\\u0435\\u0431-\\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0438\"), \". \\u0418\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E \\u0441\\u0442\\u0440\\u043E\\u044F\\u0442 \\u0432\\u043E\\u043A\\u0440\\u0443\\u0433 \\u043F\\u043E\\u0441\\u043B\\u0435\\u0434\\u043D\\u0435\\u0439 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430: \\u0447\\u0442\\u043E \\u043E\\u043D \\u0438\\u0441\\u043A\\u0430\\u043B, \\u0447\\u0442\\u043E \\u0441\\u0440\\u0430\\u0432\\u043D\\u0438\\u0432\\u0430\\u043B, \\u0433\\u0434\\u0435 \\u0441\\u043E\\u043C\\u043D\\u0435\\u0432\\u0430\\u043B\\u0441\\u044F \\u0438 \\u0447\\u0442\\u043E \\u0432 \\u0438\\u0442\\u043E\\u0433\\u0435 \\u043E\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u0438\\u043B\\u043E \\u0432\\u044B\\u0431\\u043E\\u0440. \\u041F\\u043E \\u0442\\u0430\\u043A\\u0438\\u043C \\u0440\\u0430\\u0441\\u0441\\u043A\\u0430\\u0437\\u0430\\u043C \\u043F\\u043E\\u043B\\u0443\\u0447\\u0430\\u044E\\u0442\\u0441\\u044F \\u0442\\u043E\\u0447\\u043D\\u044B\\u0435 \\u0444\\u043E\\u0440\\u043C\\u0443\\u043B\\u0438\\u0440\\u043E\\u0432\\u043A\\u0438 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u043E\\u0432 \\u0438 \\u044D\\u043C\\u043E\\u0446\\u0438\\u0439. \\u041F\\u0435\\u0440\\u0432\\u0443\\u044E \\u0432\\u0435\\u0440\\u0441\\u0438\\u044E \\u043A\\u0430\\u0440\\u0442\\u044B \\u043C\\u043E\\u0436\\u043D\\u043E \\u0441\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C \\u043F\\u043E \\u043D\\u0435\\u0431\\u043E\\u043B\\u044C\\u0448\\u043E\\u043C\\u0443 \\u0447\\u0438\\u0441\\u043B\\u0443 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E \\u0438 \\u0434\\u0430\\u043D\\u043D\\u044B\\u043C \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0438, \\u0430 \\u043F\\u0440\\u043E\\u0431\\u0435\\u043B\\u044B \\u043F\\u043E\\u043C\\u0435\\u0442\\u0438\\u0442\\u044C \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u0430\\u043C\\u0438 \\u0434\\u043B\\u044F \\u0441\\u043B\\u0435\\u0434\\u0443\\u044E\\u0449\\u0435\\u0433\\u043E \\u0438\\u0441\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F.\"), mdx(\"h3\", null, \"\\u0428\\u0430\\u0433 4. \\u0412\\u044B\\u0434\\u0435\\u043B\\u0438\\u0442\\u044C \\u044D\\u0442\\u0430\\u043F\\u044B \\u0438 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F\"), mdx(\"p\", null, \"\\u0417\\u0430 \\u043E\\u0441\\u043D\\u043E\\u0432\\u0443 \\u0431\\u0435\\u0440\\u0443\\u0442 \\u043F\\u044F\\u0442\\u044C \\u0442\\u0438\\u043F\\u043E\\u0432\\u044B\\u0445 \\u044D\\u0442\\u0430\\u043F\\u043E\\u0432, \\u043E\\u0442 \\u043E\\u0441\\u043E\\u0437\\u043D\\u0430\\u043D\\u0438\\u044F \\u043F\\u043E\\u0442\\u0440\\u0435\\u0431\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0434\\u043E \\u0438\\u0441\\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F, \\u0438 \\u043F\\u043E\\u0434\\u0433\\u043E\\u043D\\u044F\\u044E\\u0442 \\u043F\\u043E\\u0434 \\u0441\\u0432\\u043E\\u0439 \\u0441\\u043B\\u0443\\u0447\\u0430\\u0439. \\u0414\\u043B\\u044F \\u0434\\u043E\\u043B\\u0433\\u043E\\u0439 B2B-\\u0441\\u0434\\u0435\\u043B\\u043A\\u0438 \\u0434\\u043E\\u0431\\u0430\\u0432\\u043B\\u044F\\u044E\\u0442 \\u044D\\u0442\\u0430\\u043F\\u044B \\u0441\\u043E\\u0433\\u043B\\u0430\\u0441\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F \\u0438 \\u043F\\u043E\\u0434\\u043F\\u0438\\u0441\\u0430\\u043D\\u0438\\u044F \\u0434\\u043E\\u0433\\u043E\\u0432\\u043E\\u0440\\u0430, \\u0434\\u043B\\u044F \\u0443\\u0441\\u043B\\u0443\\u0433\\u0438 \\u043F\\u043E \\u043F\\u043E\\u0434\\u043F\\u0438\\u0441\\u043A\\u0435 \\u044D\\u0442\\u0430\\u043F \\u043F\\u0440\\u043E\\u0434\\u043B\\u0435\\u043D\\u0438\\u044F. \\u0414\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F \\u0437\\u0430\\u043F\\u0438\\u0441\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0433\\u043B\\u0430\\u0433\\u043E\\u043B\\u0430\\u043C\\u0438 \\u043E\\u0442 \\u043B\\u0438\\u0446\\u0430 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430: \\u0438\\u0449\\u0435\\u0442, \\u0441\\u0440\\u0430\\u0432\\u043D\\u0438\\u0432\\u0430\\u0435\\u0442, \\u043F\\u0438\\u0448\\u0435\\u0442 \\u0432 \\u0447\\u0430\\u0442, \\u0436\\u0434\\u0451\\u0442 \\u043E\\u0442\\u0432\\u0435\\u0442\\u0430. \\u041A\\u0430\\u0436\\u0434\\u043E\\u0435 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0435 \\u043F\\u043E\\u0434\\u0442\\u0432\\u0435\\u0440\\u0436\\u0434\\u0430\\u044E\\u0442 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E \\u0438\\u043B\\u0438 \\u0434\\u0430\\u043D\\u043D\\u044B\\u043C\\u0438, \\u0438\\u043D\\u0430\\u0447\\u0435 \\u0432 \\u043A\\u0430\\u0440\\u0442\\u0443 \\u043F\\u043E\\u043F\\u0430\\u0434\\u0430\\u044E\\u0442 \\u0434\\u043E\\u0433\\u0430\\u0434\\u043A\\u0438 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u044B.\"), mdx(\"h3\", null, \"\\u0428\\u0430\\u0433 5. \\u041D\\u0430\\u043D\\u0435\\u0441\\u0442\\u0438 \\u0442\\u043E\\u0447\\u043A\\u0438 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430, \\u044D\\u043C\\u043E\\u0446\\u0438\\u0438 \\u0438 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B\"), mdx(\"p\", null, \"\\u041D\\u0430 \\u043A\\u0430\\u0436\\u0434\\u043E\\u043C \\u044D\\u0442\\u0430\\u043F\\u0435 \\u043E\\u0442\\u043C\\u0435\\u0447\\u0430\\u044E\\u0442, \\u0433\\u0434\\u0435 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u0441\\u043E\\u043F\\u0440\\u0438\\u043A\\u0430\\u0441\\u0430\\u0435\\u0442\\u0441\\u044F \\u0441 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0435\\u0439. \\u042D\\u043C\\u043E\\u0446\\u0438\\u0438 \\u043F\\u0435\\u0440\\u0435\\u0434\\u0430\\u044E\\u0442 \\u0441\\u043B\\u043E\\u0432\\u0430\\u043C\\u0438 \\u0438\\u0437 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E: \\u0442\\u0440\\u0435\\u0432\\u043E\\u0433\\u0430, \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441, \\u0440\\u0430\\u0437\\u0434\\u0440\\u0430\\u0436\\u0435\\u043D\\u0438\\u0435, \\u043E\\u0431\\u043B\\u0435\\u0433\\u0447\\u0435\\u043D\\u0438\\u0435. \\u041E\\u0446\\u0435\\u043D\\u043A\\u0438 \\u043F\\u043E \\u0448\\u043A\\u0430\\u043B\\u0435 \\u043F\\u0440\\u0438\\u0434\\u0443\\u043C\\u044B\\u0432\\u0430\\u0442\\u044C \\u043D\\u0435 \\u043D\\u0443\\u0436\\u043D\\u043E, \\u0435\\u0441\\u043B\\u0438 \\u0437\\u0430\\u043C\\u0435\\u0440\\u043E\\u0432 \\u043D\\u0435 \\u043F\\u0440\\u043E\\u0432\\u043E\\u0434\\u0438\\u043B\\u0438. \\u0411\\u0430\\u0440\\u044C\\u0435\\u0440\\u043E\\u043C \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0432\\u0441\\u0451, \\u0447\\u0442\\u043E \\u043C\\u0435\\u0448\\u0430\\u0435\\u0442 \\u043F\\u0435\\u0440\\u0435\\u0439\\u0442\\u0438 \\u043A \\u0441\\u043B\\u0435\\u0434\\u0443\\u044E\\u0449\\u0435\\u043C\\u0443 \\u044D\\u0442\\u0430\\u043F\\u0443: \\u043D\\u0435\\u043F\\u043E\\u043D\\u044F\\u0442\\u043D\\u0443\\u044E \\u0446\\u0435\\u043D\\u0443, \\u0434\\u043B\\u0438\\u043D\\u043D\\u0443\\u044E \\u0444\\u043E\\u0440\\u043C\\u0443, \\u0434\\u043E\\u043B\\u0433\\u0438\\u0439 \\u043E\\u0442\\u0432\\u0435\\u0442 \\u043D\\u0430 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443. \\u0414\\u043B\\u044F \\u043A\\u0430\\u0436\\u0434\\u043E\\u0433\\u043E \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u0430 \\u0441\\u043E\\u0445\\u0440\\u0430\\u043D\\u044F\\u044E\\u0442 \\u0446\\u0438\\u0442\\u0430\\u0442\\u0443 \\u0438\\u043B\\u0438 \\u043D\\u0430\\u0431\\u043B\\u044E\\u0434\\u0435\\u043D\\u0438\\u0435, \\u043E\\u0442\\u043A\\u0443\\u0434\\u0430 \\u043E\\u043D \\u0432\\u0437\\u044F\\u0442.\"), mdx(\"h3\", null, \"\\u0428\\u0430\\u0433 6. \\u041D\\u0430\\u0439\\u0442\\u0438 \\u0432\\u043E\\u0437\\u043C\\u043E\\u0436\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0443\\u043B\\u0443\\u0447\\u0448\\u0435\\u043D\\u0438\\u044F \\u0438 \\u0440\\u0430\\u0441\\u0441\\u0442\\u0430\\u0432\\u0438\\u0442\\u044C \\u043F\\u0440\\u0438\\u043E\\u0440\\u0438\\u0442\\u0435\\u0442\\u044B\"), mdx(\"p\", null, \"\\u0414\\u043B\\u044F \\u043A\\u0430\\u0436\\u0434\\u043E\\u0433\\u043E \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u0430 \\u043E\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u044F\\u044E\\u0442, \\u0447\\u0442\\u043E \\u043C\\u043E\\u0436\\u043D\\u043E \\u0438\\u0437\\u043C\\u0435\\u043D\\u0438\\u0442\\u044C. \\u041F\\u0440\\u0438\\u043E\\u0440\\u0438\\u0442\\u0435\\u0442 \\u0443\\u0441\\u0442\\u0430\\u043D\\u0430\\u0432\\u043B\\u0438\\u0432\\u0430\\u044E\\u0442 \\u043F\\u043E \\u0434\\u0432\\u0443\\u043C \\u043F\\u0440\\u0438\\u0437\\u043D\\u0430\\u043A\\u0430\\u043C: \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432 \\u0437\\u0430\\u0442\\u0440\\u0430\\u0433\\u0438\\u0432\\u0430\\u0435\\u0442 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440 \\u0438 \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0443\\u0441\\u0438\\u043B\\u0438\\u0439 \\u043F\\u043E\\u0442\\u0440\\u0435\\u0431\\u0443\\u0435\\u0442 \\u043F\\u0440\\u0430\\u0432\\u043A\\u0430. \\u0418\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u044F \\u0438\\u043D\\u0442\\u0435\\u0440\\u0444\\u0435\\u0439\\u0441\\u0430 \\u043F\\u0435\\u0440\\u0435\\u0434\\u0430\\u044E\\u0442 \\u0434\\u0438\\u0437\\u0430\\u0439\\u043D\\u0435\\u0440\\u0430\\u043C \\u0438 \\u0440\\u0430\\u0437\\u0440\\u0430\\u0431\\u043E\\u0442\\u0447\\u0438\\u043A\\u0430\\u043C: \\u0432 \\u0443\\u0441\\u043B\\u0443\\u0433\\u0435 \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"/ux-ui/\"\n  }, \"\\u0434\\u0438\\u0437\\u0430\\u0439\\u043D\\u0430 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0444\\u0435\\u0439\\u0441\\u043E\\u0432\"), \" Nimax \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u044F \\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u0438\\u0440\\u0443\\u044E\\u0442 \\u043D\\u0430 \\u043E\\u0441\\u043D\\u043E\\u0432\\u0435 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442\\u043E\\u0432 \\u0438\\u0441\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F.\"), mdx(\"h3\", null, \"\\u0428\\u0430\\u0433 7. \\u041E\\u0444\\u043E\\u0440\\u043C\\u0438\\u0442\\u044C \\u043A\\u0430\\u0440\\u0442\\u0443 \\u0438 \\u0441\\u043E\\u0433\\u043B\\u0430\\u0441\\u043E\\u0432\\u0430\\u0442\\u044C \\u0435\\u0451 \\u0441 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u043E\\u0439\"), mdx(\"p\", null, \"\\u041A\\u0430\\u0440\\u0442\\u0443 \\u0441\\u043E\\u0431\\u0438\\u0440\\u0430\\u044E\\u0442 \\u0432 \\u043E\\u0434\\u043D\\u0443 \\u0442\\u0430\\u0431\\u043B\\u0438\\u0446\\u0443 \\u0438\\u043B\\u0438 \\u0441\\u0445\\u0435\\u043C\\u0443 \\u043D\\u0430 \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043C\\u0438\\u043D\\u0443\\u0442 \\u0447\\u0442\\u0435\\u043D\\u0438\\u044F \\u0438 \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u0430\\u043C \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430, \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436, \\u043F\\u043E\\u0434\\u0434\\u0435\\u0440\\u0436\\u043A\\u0438 \\u0438 \\u0440\\u0430\\u0437\\u0440\\u0430\\u0431\\u043E\\u0442\\u043A\\u0438. \\u041D\\u0430 \\u0432\\u0441\\u0442\\u0440\\u0435\\u0447\\u0435 \\u0434\\u043B\\u044F \\u043A\\u0430\\u0436\\u0434\\u043E\\u0433\\u043E \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u0430 \\u043D\\u0430\\u0437\\u043D\\u0430\\u0447\\u0430\\u044E\\u0442 \\u0432\\u043B\\u0430\\u0434\\u0435\\u043B\\u044C\\u0446\\u0430: \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A\\u0430, \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u044E\\u0449\\u0435\\u0433\\u043E \\u0437\\u0430 \\u043F\\u0440\\u0430\\u0432\\u043A\\u0443. \\u0412\\u0441\\u0442\\u0440\\u0435\\u0447\\u0443 \\u0443\\u0434\\u043E\\u0431\\u043D\\u043E \\u043F\\u0440\\u043E\\u0432\\u043E\\u0434\\u0438\\u0442\\u044C \\u0441 \\u043A\\u0430\\u0440\\u0442\\u043E\\u0439 \\u043D\\u0430 \\u044D\\u043A\\u0440\\u0430\\u043D\\u0435: \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u0430 \\u0438\\u0434\\u0451\\u0442 \\u043F\\u043E \\u044D\\u0442\\u0430\\u043F\\u0430\\u043C \\u0441\\u043B\\u0435\\u0432\\u0430 \\u043D\\u0430\\u043F\\u0440\\u0430\\u0432\\u043E \\u0438 \\u043D\\u0430 \\u043A\\u0430\\u0436\\u0434\\u043E\\u043C \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u0435 \\u0440\\u0435\\u0448\\u0430\\u0435\\u0442, \\u0431\\u0435\\u0440\\u0443\\u0442 \\u043B\\u0438 \\u043F\\u0440\\u0430\\u0432\\u043A\\u0443 \\u0432 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0443. \\u041E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u043E \\u0432\\u044B\\u0431\\u0438\\u0440\\u0430\\u044E\\u0442 \\u043E\\u0442\\u0432\\u0435\\u0442\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u043E\\u0433\\u043E \\u0437\\u0430 \\u0441\\u0430\\u043C\\u0443 \\u043A\\u0430\\u0440\\u0442\\u0443: \\u043E\\u043D \\u0445\\u0440\\u0430\\u043D\\u0438\\u0442 \\u0430\\u043A\\u0442\\u0443\\u0430\\u043B\\u044C\\u043D\\u0443\\u044E \\u0432\\u0435\\u0440\\u0441\\u0438\\u044E \\u0438 \\u043E\\u0431\\u043D\\u043E\\u0432\\u043B\\u044F\\u0435\\u0442 \\u0435\\u0451 \\u043F\\u043E\\u0441\\u043B\\u0435 \\u0437\\u0430\\u043C\\u0435\\u0442\\u043D\\u044B\\u0445 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u0439 \\u0441\\u0430\\u0439\\u0442\\u0430, \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430 \\u0438\\u043B\\u0438 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u044B.\"), mdx(\"h2\", null, \"\\u041F\\u0440\\u0438\\u043C\\u0435\\u0440 \\u043A\\u0430\\u0440\\u0442\\u044B \\u043F\\u0443\\u0442\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\"), mdx(\"p\", null, \"\\u0417\\u0430\\u043F\\u043E\\u043B\\u043D\\u0435\\u043D\\u043D\\u0430\\u044F \\u043A\\u0430\\u0440\\u0442\\u0430 \\u0441\\u043E\\u0441\\u0442\\u043E\\u0438\\u0442 \\u0438\\u0437 \\u044D\\u0442\\u0430\\u043F\\u043E\\u0432 \\u0432 \\u0441\\u0442\\u043E\\u043B\\u0431\\u0446\\u0430\\u0445 \\u0438 \\u0441\\u0442\\u0440\\u043E\\u043A \\u0441 \\u0446\\u0435\\u043B\\u044F\\u043C\\u0438, \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F\\u043C\\u0438, \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430\\u043C\\u0438, \\u044D\\u043C\\u043E\\u0446\\u0438\\u044F\\u043C\\u0438, \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u0430\\u043C\\u0438, \\u0432\\u043E\\u0437\\u043C\\u043E\\u0436\\u043D\\u043E\\u0441\\u0442\\u044F\\u043C\\u0438 \\u0438 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0430\\u043C\\u0438.\"), mdx(\"h3\", null, \"\\u0423\\u0441\\u043B\\u043E\\u0432\\u043D\\u044B\\u0439 \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440: \\u0437\\u0430\\u043A\\u0430\\u0437\\u0447\\u0438\\u043A \\u0432\\u044B\\u0431\\u0438\\u0440\\u0430\\u0435\\u0442 \\u043F\\u043E\\u0434\\u0440\\u044F\\u0434\\u0447\\u0438\\u043A\\u0430\"), mdx(\"p\", null, \"\\u041F\\u0440\\u0438\\u043C\\u0435\\u0440 \\u0443\\u0441\\u043B\\u043E\\u0432\\u043D\\u044B\\u0439: \\u043E\\u043D \\u0438\\u043B\\u043B\\u044E\\u0441\\u0442\\u0440\\u0438\\u0440\\u0443\\u0435\\u0442 \\u0441\\u0442\\u0440\\u0443\\u043A\\u0442\\u0443\\u0440\\u0443, \\u0438 \\u0446\\u0438\\u0444\\u0440 \\u0432 \\u043D\\u0451\\u043C \\u043D\\u0435\\u0442. \\u0421\\u0446\\u0435\\u043D\\u0430\\u0440\\u0438\\u0439 \\u0442\\u0430\\u043A\\u043E\\u0439: \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0437\\u0430\\u043C\\u0435\\u0447\\u0430\\u0435\\u0442, \\u0447\\u0442\\u043E \\u0441\\u0430\\u0439\\u0442 \\u043D\\u0435 \\u043F\\u0440\\u0438\\u0432\\u043E\\u0434\\u0438\\u0442 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438, \\u0438 \\u0432\\u044B\\u0431\\u0438\\u0440\\u0430\\u0435\\u0442 \\u043F\\u043E\\u0434\\u0440\\u044F\\u0434\\u0447\\u0438\\u043A\\u0430 \\u043F\\u043E \\u0438\\u0441\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F\\u043C \\u0438 \\u0430\\u0443\\u0434\\u0438\\u0442\\u0443.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"\\u041F\\u0440\\u0438\\u043C\\u0435\\u0440 \\u043A\\u0430\\u0440\\u0442\\u044B \\u043F\\u0443\\u0442\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 (\\u0443\\u0441\\u043B\\u043E\\u0432\\u043D\\u044B\\u0439)\")), mdx(\"table\", null, mdx(\"thead\", {\n    parentName: \"table\"\n  }, mdx(\"tr\", {\n    parentName: \"thead\"\n  }, mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0421\\u0442\\u0440\\u043E\\u043A\\u0430\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041E\\u0441\\u043E\\u0437\\u043D\\u0430\\u043D\\u0438\\u0435 \\u043F\\u0440\\u043E\\u0431\\u043B\\u0435\\u043C\\u044B\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041F\\u043E\\u0438\\u0441\\u043A \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u044F\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0421\\u0440\\u0430\\u0432\\u043D\\u0435\\u043D\\u0438\\u0435 \\u043F\\u043E\\u0434\\u0440\\u044F\\u0434\\u0447\\u0438\\u043A\\u043E\\u0432\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0420\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435 \\u0438 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0430\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0421\\u0442\\u0430\\u0440\\u0442 \\u0440\\u0430\\u0431\\u043E\\u0442\\u044B\"))), mdx(\"tbody\", {\n    parentName: \"table\"\n  }, mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0426\\u0435\\u043B\\u044C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041F\\u043E\\u043D\\u044F\\u0442\\u044C, \\u043F\\u043E\\u0447\\u0435\\u043C\\u0443 \\u0441\\u0430\\u0439\\u0442 \\u043D\\u0435 \\u043F\\u0440\\u0438\\u0432\\u043E\\u0434\\u0438\\u0442 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041D\\u0430\\u0439\\u0442\\u0438 \\u0441\\u043F\\u043E\\u0441\\u043E\\u0431\\u044B \\u0443\\u043B\\u0443\\u0447\\u0448\\u0438\\u0442\\u044C \\u0441\\u0430\\u0439\\u0442\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0412\\u044B\\u0431\\u0440\\u0430\\u0442\\u044C \\u043D\\u0430\\u0434\\u0451\\u0436\\u043D\\u043E\\u0433\\u043E \\u043F\\u043E\\u0434\\u0440\\u044F\\u0434\\u0447\\u0438\\u043A\\u0430\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041E\\u0441\\u0442\\u0430\\u0432\\u0438\\u0442\\u044C \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443 \\u0431\\u0435\\u0437 \\u0440\\u0438\\u0441\\u043A\\u0430\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0411\\u044B\\u0441\\u0442\\u0440\\u043E \\u043F\\u043E\\u043B\\u0443\\u0447\\u0438\\u0442\\u044C \\u043F\\u0435\\u0440\\u0432\\u044B\\u0439 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0414\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0421\\u043C\\u043E\\u0442\\u0440\\u0438\\u0442 \\u043E\\u0442\\u0447\\u0451\\u0442\\u044B, \\u043E\\u0431\\u0441\\u0443\\u0436\\u0434\\u0430\\u0435\\u0442 \\u0441 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u043E\\u0439\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0427\\u0438\\u0442\\u0430\\u0435\\u0442 \\u0441\\u0442\\u0430\\u0442\\u044C\\u0438, \\u0438\\u0449\\u0435\\u0442 \\u0432 \\u043F\\u043E\\u0438\\u0441\\u043A\\u0435\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041E\\u0442\\u043A\\u0440\\u044B\\u0432\\u0430\\u0435\\u0442 \\u0441\\u0430\\u0439\\u0442\\u044B \\u0430\\u0433\\u0435\\u043D\\u0442\\u0441\\u0442\\u0432, \\u0447\\u0438\\u0442\\u0430\\u0435\\u0442 \\u043A\\u0435\\u0439\\u0441\\u044B\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0417\\u0430\\u043F\\u043E\\u043B\\u043D\\u044F\\u0435\\u0442 \\u0444\\u043E\\u0440\\u043C\\u0443 \\u0438\\u043B\\u0438 \\u0437\\u0432\\u043E\\u043D\\u0438\\u0442\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041E\\u0442\\u0432\\u0435\\u0447\\u0430\\u0435\\u0442 \\u043D\\u0430 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u044B, \\u0434\\u0430\\u0451\\u0442 \\u0434\\u043E\\u0441\\u0442\\u0443\\u043F\\u044B\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0422\\u043E\\u0447\\u043A\\u0438 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0410\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0430 \\u0441\\u0430\\u0439\\u0442\\u0430, \\u0432\\u043D\\u0443\\u0442\\u0440\\u0435\\u043D\\u043D\\u0438\\u0435 \\u0432\\u0441\\u0442\\u0440\\u0435\\u0447\\u0438\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041F\\u043E\\u0438\\u0441\\u043A\\u043E\\u0432\\u0430\\u044F \\u0432\\u044B\\u0434\\u0430\\u0447\\u0430, \\u0431\\u043B\\u043E\\u0433\\u0438\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0421\\u0430\\u0439\\u0442 \\u0430\\u0433\\u0435\\u043D\\u0442\\u0441\\u0442\\u0432\\u0430, \\u043A\\u0435\\u0439\\u0441\\u044B, \\u043E\\u0442\\u0437\\u044B\\u0432\\u044B\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0424\\u043E\\u0440\\u043C\\u0430, \\u0442\\u0435\\u043B\\u0435\\u0444\\u043E\\u043D, \\u043C\\u0435\\u0441\\u0441\\u0435\\u043D\\u0434\\u0436\\u0435\\u0440\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041F\\u0438\\u0441\\u044C\\u043C\\u0430, \\u0441\\u043E\\u0437\\u0432\\u043E\\u043D, \\u0434\\u043E\\u0433\\u043E\\u0432\\u043E\\u0440\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u042D\\u043C\\u043E\\u0446\\u0438\\u0438\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0422\\u0440\\u0435\\u0432\\u043E\\u0433\\u0430, \\u0440\\u0430\\u0437\\u0434\\u0440\\u0430\\u0436\\u0435\\u043D\\u0438\\u0435\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041B\\u044E\\u0431\\u043E\\u043F\\u044B\\u0442\\u0441\\u0442\\u0432\\u043E, \\u0440\\u0430\\u0441\\u0442\\u0435\\u0440\\u044F\\u043D\\u043D\\u043E\\u0441\\u0442\\u044C\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0421\\u043E\\u043C\\u043D\\u0435\\u043D\\u0438\\u0435, \\u043E\\u0441\\u0442\\u043E\\u0440\\u043E\\u0436\\u043D\\u043E\\u0441\\u0442\\u044C\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041D\\u0430\\u043F\\u0440\\u044F\\u0436\\u0435\\u043D\\u0438\\u0435 \\u043F\\u0435\\u0440\\u0435\\u0434 \\u043E\\u0431\\u0440\\u0430\\u0449\\u0435\\u043D\\u0438\\u0435\\u043C\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041E\\u0431\\u043B\\u0435\\u0433\\u0447\\u0435\\u043D\\u0438\\u0435 \\u0438\\u043B\\u0438 \\u0442\\u0440\\u0435\\u0432\\u043E\\u0433\\u0430, \\u0432 \\u0437\\u0430\\u0432\\u0438\\u0441\\u0438\\u043C\\u043E\\u0441\\u0442\\u0438 \\u043E\\u0442 \\u0441\\u043A\\u043E\\u0440\\u043E\\u0441\\u0442\\u0438 \\u043E\\u0442\\u0432\\u0435\\u0442\\u0430\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0411\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041D\\u0435\\u0442 \\u043F\\u043E\\u043D\\u0438\\u043C\\u0430\\u043D\\u0438\\u044F, \\u0433\\u0434\\u0435 \\u0438\\u043C\\u0435\\u043D\\u043D\\u043E \\u0442\\u0435\\u0440\\u044F\\u044E\\u0442\\u0441\\u044F \\u043B\\u044E\\u0434\\u0438\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0421\\u043B\\u0438\\u0448\\u043A\\u043E\\u043C \\u043C\\u043D\\u043E\\u0433\\u043E \\u043F\\u0440\\u043E\\u0442\\u0438\\u0432\\u043E\\u0440\\u0435\\u0447\\u0438\\u0432\\u044B\\u0445 \\u0441\\u043E\\u0432\\u0435\\u0442\\u043E\\u0432\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041A\\u0435\\u0439\\u0441\\u044B \\u0431\\u0435\\u0437 \\u043E\\u0431\\u044A\\u044F\\u0441\\u043D\\u0435\\u043D\\u0438\\u044F \\u0437\\u0430\\u0434\\u0430\\u0447\\u0438 \\u0438 \\u043F\\u0440\\u043E\\u0446\\u0435\\u0441\\u0441\\u0430\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0414\\u043B\\u0438\\u043D\\u043D\\u0430\\u044F \\u0444\\u043E\\u0440\\u043C\\u0430, \\u043D\\u0435\\u0442 \\u044F\\u0441\\u043D\\u044B\\u0445 \\u0441\\u0440\\u043E\\u043A\\u043E\\u0432 \\u043E\\u0442\\u0432\\u0435\\u0442\\u0430\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0414\\u043E\\u043B\\u0433\\u0438\\u0439 \\u0441\\u0431\\u043E\\u0440 \\u0434\\u043E\\u0441\\u0442\\u0443\\u043F\\u043E\\u0432, \\u043D\\u0435\\u043F\\u043E\\u043D\\u044F\\u0442\\u043D\\u044B\\u0439 \\u043F\\u043B\\u0430\\u043D\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0412\\u043E\\u0437\\u043C\\u043E\\u0436\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0443\\u043B\\u0443\\u0447\\u0448\\u0435\\u043D\\u0438\\u044F\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0421\\u0442\\u0430\\u0442\\u044C\\u044F \\u043E \\u0442\\u043E\\u043C, \\u043A\\u0430\\u043A \\u043D\\u0430\\u0439\\u0442\\u0438 \\u043F\\u043E\\u0442\\u0435\\u0440\\u0438\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041E\\u0442\\u0432\\u0435\\u0442 \\u043D\\u0430 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441 \\u0432 \\u043F\\u0435\\u0440\\u0432\\u043E\\u043C \\u0430\\u0431\\u0437\\u0430\\u0446\\u0435 \\u0441\\u0442\\u0430\\u0442\\u044C\\u0438\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041A\\u0435\\u0439\\u0441\\u044B \\u0441 \\u043E\\u043F\\u0438\\u0441\\u0430\\u043D\\u0438\\u0435\\u043C \\u0437\\u0430\\u0434\\u0430\\u0447\\u0438 \\u0438 \\u044D\\u0442\\u0430\\u043F\\u043E\\u0432\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041A\\u043E\\u0440\\u043E\\u0442\\u043A\\u0430\\u044F \\u0444\\u043E\\u0440\\u043C\\u0430, \\u0441\\u0440\\u043E\\u043A \\u043E\\u0442\\u0432\\u0435\\u0442\\u0430 \\u043D\\u0430 \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u0435\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0427\\u0435\\u043A-\\u043B\\u0438\\u0441\\u0442 \\u0434\\u043E\\u0441\\u0442\\u0443\\u043F\\u043E\\u0432 \\u0438 \\u043F\\u043B\\u0430\\u043D \\u043F\\u0435\\u0440\\u0432\\u044B\\u0445 \\u043D\\u0435\\u0434\\u0435\\u043B\\u044C\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0438\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0414\\u043E\\u043B\\u044F \\u043E\\u0440\\u0433\\u0430\\u043D\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0445 \\u0432\\u0438\\u0437\\u0438\\u0442\\u043E\\u0432 \\u043D\\u0430 \\u0441\\u0442\\u0430\\u0442\\u044C\\u0438\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0412\\u0440\\u0435\\u043C\\u044F \\u043D\\u0430 \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u0435, \\u0433\\u043B\\u0443\\u0431\\u0438\\u043D\\u0430 \\u043F\\u0440\\u043E\\u0441\\u043C\\u043E\\u0442\\u0440\\u0430\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041F\\u0435\\u0440\\u0435\\u0445\\u043E\\u0434\\u044B \\u043D\\u0430 \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u044B \\u043A\\u0435\\u0439\\u0441\\u043E\\u0432\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0432 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0421\\u0440\\u043E\\u043A \\u043E\\u0442 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u0434\\u043E \\u0441\\u0442\\u0430\\u0440\\u0442\\u0430\")))), mdx(\"p\", null, \"\\u0427\\u0438\\u0442\\u0430\\u0442\\u044C \\u043A\\u0430\\u0440\\u0442\\u0443 \\u0443\\u0434\\u043E\\u0431\\u043D\\u043E \\u043F\\u043E \\u0441\\u0442\\u043E\\u043B\\u0431\\u0446\\u0430\\u043C. \\u0412\\u043E\\u0437\\u044C\\u043C\\u0451\\u043C \\u044D\\u0442\\u0430\\u043F \\xAB\\u0421\\u0440\\u0430\\u0432\\u043D\\u0435\\u043D\\u0438\\u0435 \\u043F\\u043E\\u0434\\u0440\\u044F\\u0434\\u0447\\u0438\\u043A\\u043E\\u0432\\xBB: \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u0441\\u043E\\u043C\\u043D\\u0435\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u0438 \\u043E\\u0441\\u0442\\u043E\\u0440\\u043E\\u0436\\u043D\\u0438\\u0447\\u0430\\u0435\\u0442, \\u043F\\u043E\\u0442\\u043E\\u043C\\u0443 \\u0447\\u0442\\u043E \\u043A\\u0435\\u0439\\u0441\\u044B \\u043D\\u0435 \\u043E\\u0431\\u044A\\u044F\\u0441\\u043D\\u044F\\u044E\\u0442 \\u0437\\u0430\\u0434\\u0430\\u0447\\u0443 \\u0438 \\u043F\\u0440\\u043E\\u0446\\u0435\\u0441\\u0441. \\u041E\\u0442\\u0441\\u044E\\u0434\\u0430 \\u0432\\u0438\\u0434\\u043D\\u0430 \\u0432\\u043E\\u0437\\u043C\\u043E\\u0436\\u043D\\u043E\\u0441\\u0442\\u044C \\u0443\\u043B\\u0443\\u0447\\u0448\\u0435\\u043D\\u0438\\u044F: \\u043E\\u043F\\u0438\\u0441\\u0430\\u0442\\u044C \\u0432 \\u043A\\u0430\\u0436\\u0434\\u043E\\u043C \\u043A\\u0435\\u0439\\u0441\\u0435 \\u0437\\u0430\\u0434\\u0430\\u0447\\u0443 \\u0438 \\u044D\\u0442\\u0430\\u043F\\u044B \\u0440\\u0430\\u0431\\u043E\\u0442\\u044B. \\u041F\\u0440\\u043E\\u0432\\u0435\\u0440\\u044F\\u0442\\u044C \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442 \\u0431\\u0443\\u0434\\u0443\\u0442 \\u043F\\u043E \\u043F\\u0435\\u0440\\u0435\\u0445\\u043E\\u0434\\u0430\\u043C \\u043D\\u0430 \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u044B \\u043A\\u0435\\u0439\\u0441\\u043E\\u0432.\"), mdx(\"p\", null, \"\\u0422\\u0430\\u043A \\u0436\\u0435 \\u043C\\u043E\\u0436\\u043D\\u043E \\u0440\\u0430\\u0437\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C \\u043B\\u044E\\u0431\\u043E\\u0439 \\u0434\\u0440\\u0443\\u0433\\u043E\\u0439 \\u0441\\u0442\\u043E\\u043B\\u0431\\u0435\\u0446. \\u0418\\u0437 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u0430 \\xAB\\u0434\\u043B\\u0438\\u043D\\u043D\\u0430\\u044F \\u0444\\u043E\\u0440\\u043C\\u0430, \\u043D\\u0435\\u0442 \\u044F\\u0441\\u043D\\u044B\\u0445 \\u0441\\u0440\\u043E\\u043A\\u043E\\u0432 \\u043E\\u0442\\u0432\\u0435\\u0442\\u0430\\xBB \\u043D\\u0430 \\u044D\\u0442\\u0430\\u043F\\u0435 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u043F\\u043E\\u043B\\u0443\\u0447\\u0430\\u0435\\u0442\\u0441\\u044F \\u0433\\u0438\\u043F\\u043E\\u0442\\u0435\\u0437\\u0430: \\u0441\\u043E\\u043A\\u0440\\u0430\\u0442\\u0438\\u0442\\u044C \\u0444\\u043E\\u0440\\u043C\\u0443 \\u0438 \\u0443\\u043A\\u0430\\u0437\\u0430\\u0442\\u044C \\u0441\\u0440\\u043E\\u043A \\u043E\\u0442\\u0432\\u0435\\u0442\\u0430 \\u043D\\u0430 \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u0435. \\u041F\\u0440\\u0430\\u0432\\u043A\\u0443 \\u0434\\u0435\\u043B\\u0430\\u0435\\u0442 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440 \\u0441\\u0430\\u0439\\u0442\\u0430, \\u0430 \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u044F\\u044E\\u0442 \\u043F\\u043E \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438 \\u0432 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443: \\u0434\\u043E\\u043B\\u0435 \\u043F\\u043E\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043B\\u0435\\u0439 \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u044B, \\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u0432\\u0448\\u0438\\u0445 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443.\"), mdx(\"h3\", null, \"\\u041F\\u0440\\u0438\\u043C\\u0435\\u0440\\u044B \\u0438\\u0437 \\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u043E\\u0432 Nimax\"), mdx(\"p\", null, \"CJM \\u0431\\u044B\\u043B\\u0430 \\u0447\\u0430\\u0441\\u0442\\u044C\\u044E \\u0440\\u0430\\u0431\\u043E\\u0442\\u044B \\u043D\\u0430\\u0434 \\u0447\\u0435\\u0442\\u044B\\u0440\\u044C\\u043C\\u044F \\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u0430\\u043C\\u0438 Nimax.\"), mdx(\"p\", null, \"\\u0412 \\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u0435 \\u0441\\u0435\\u0440\\u0432\\u0438\\u0441-\\u0434\\u0438\\u0437\\u0430\\u0439\\u043D\\u0430 \\u0434\\u043B\\u044F \\u0411\\u0430\\u043D\\u043A\\u0430 \\xAB\\u0421\\u0430\\u043D\\u043A\\u0442-\\u041F\\u0435\\u0442\\u0435\\u0440\\u0431\\u0443\\u0440\\u0433\\xBB \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u043F\\u043E\\u043F\\u0440\\u043E\\u0441\\u0438\\u043B \\u0438\\u0441\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u0442\\u044C \\u043E\\u043F\\u044B\\u0442 \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439 \\u0443\\u0441\\u043B\\u0443\\u0433\\u0438 \\xAB\\u0412\\u043A\\u043B\\u0430\\u0434\\u044B\\xBB. \\u0422\\u0440\\u0435\\u0442\\u044C\\u0438\\u043C \\u044D\\u0442\\u0430\\u043F\\u043E\\u043C \\u0438\\u0441\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F \\u0441\\u0442\\u0430\\u043B\\u0438 11 \\u0433\\u043B\\u0443\\u0431\\u0438\\u043D\\u043D\\u044B\\u0445 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E \\u0441 \\u043F\\u0440\\u0435\\u0434\\u0441\\u0442\\u0430\\u0432\\u0438\\u0442\\u0435\\u043B\\u044F\\u043C\\u0438 \\u0440\\u0430\\u0437\\u043D\\u044B\\u0445 \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u043E\\u0432, \\u0438\\u043C\\u0435\\u044E\\u0449\\u0438\\u043C\\u0438 \\u043E\\u043F\\u044B\\u0442 \\u0432\\u043A\\u043B\\u0430\\u0434\\u043E\\u0432 \\u0438 \\u0432 \\u044D\\u0442\\u043E\\u043C \\u0431\\u0430\\u043D\\u043A\\u0435, \\u0438 \\u0432 \\u0434\\u0440\\u0443\\u0433\\u0438\\u0445. \\u0417\\u0430\\u0442\\u0435\\u043C \\u0442\\u0435\\u043A\\u0443\\u0449\\u0443\\u044E \\u043A\\u0430\\u0440\\u0442\\u0438\\u043D\\u0443 \\u0441\\u043E\\u0431\\u0440\\u0430\\u043B\\u0438 \\u0432 CJM \\u0434\\u043B\\u044F \\u043E\\u0441\\u043D\\u043E\\u0432\\u043D\\u043E\\u0433\\u043E \\u0442\\u0438\\u043F\\u0430 \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439, \\u0430 \\u043D\\u0430 \\u043C\\u0430\\u0442\\u0435\\u0440\\u0438\\u0430\\u043B\\u0430\\u0445 \\u0438\\u0441\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F \\u043F\\u0440\\u043E\\u0432\\u0435\\u043B\\u0438 \\u0422-\\u0441\\u0435\\u0441\\u0441\\u0438\\u044E (\\u0440\\u0430\\u0431\\u043E\\u0447\\u0438\\u0439 \\u0441\\u0435\\u043C\\u0438\\u043D\\u0430\\u0440 \\u043F\\u043E \\u043C\\u0435\\u0442\\u043E\\u0434\\u043E\\u043B\\u043E\\u0433\\u0438\\u0438 \\u0434\\u0438\\u0437\\u0430\\u0439\\u043D-\\u043C\\u044B\\u0448\\u043B\\u0435\\u043D\\u0438\\u044F) \\u0441 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u043E\\u0439 \\u0431\\u0430\\u043D\\u043A\\u0430. \\u0427\\u0430\\u0441\\u0442\\u044C \\u0438\\u0434\\u0435\\u0439 \\u0432\\u043D\\u0435\\u0434\\u0440\\u0438\\u043B\\u0438 \\u0431\\u044B\\u0441\\u0442\\u0440\\u043E, \\u0447\\u0430\\u0441\\u0442\\u044C \\u043F\\u043E\\u043F\\u0430\\u043B\\u0430 \\u0432 \\u0441\\u043F\\u0438\\u0441\\u043E\\u043A \\u0434\\u043E\\u043B\\u0433\\u043E\\u0441\\u0440\\u043E\\u0447\\u043D\\u044B\\u0445 \\u0437\\u0430\\u0434\\u0430\\u0447. \\u0421\\u043E\\u0434\\u0435\\u0440\\u0436\\u0430\\u043D\\u0438\\u0435 \\u043A\\u0430\\u0440\\u0442\\u044B \\u0441\\u043A\\u0440\\u044B\\u0442\\u043E \\u043F\\u043E \\u0443\\u0441\\u043B\\u043E\\u0432\\u0438\\u044F\\u043C \\u0441\\u043E\\u0433\\u043B\\u0430\\u0448\\u0435\\u043D\\u0438\\u044F \\u043E \\u043D\\u0435\\u0440\\u0430\\u0437\\u0433\\u043B\\u0430\\u0448\\u0435\\u043D\\u0438\\u0438 (\", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"/bspb/\"\n  }, \"\\u043A\\u0435\\u0439\\u0441 \\u0411\\u0421\\u041F\\u0411\"), \").\"), mdx(\"p\", null, \"\\u0414\\u043B\\u044F \\u0441\\u0430\\u0439\\u0442\\u043E\\u0432 \\u0445\\u043E\\u043B\\u0434\\u0438\\u043D\\u0433\\u0430 AAG CJM \\u043F\\u043E\\u0441\\u0442\\u0440\\u043E\\u0438\\u043B\\u0438 \\u043F\\u043E \\u0438\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E \\u0441 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u043E\\u0439 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u0438 \\u043F\\u043E \\u043C\\u043D\\u0435\\u043D\\u0438\\u044F\\u043C \\u043B\\u044E\\u0434\\u0435\\u0439, \\u043A\\u0443\\u043F\\u0438\\u0432\\u0448\\u0438\\u0445 \\u043A\\u0432\\u0430\\u0440\\u0442\\u0438\\u0440\\u0443; \\u0447\\u0430\\u0441\\u0442\\u044C \\u043A\\u0430\\u0440\\u0442\\u044B \\u0437\\u0430\\u043F\\u043E\\u043B\\u043D\\u0438\\u043B\\u0438 \\u0437\\u0430\\u0440\\u0430\\u043D\\u0435\\u0435. \\u041F\\u043E \\u043A\\u0430\\u0440\\u0442\\u0435 \\u0432\\u044B\\u044F\\u0441\\u043D\\u0438\\u043B\\u043E\\u0441\\u044C, \\u0447\\u0442\\u043E \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u0438 \\u0438\\u0449\\u0443\\u0442 \\u0441\\u0435\\u0440\\u0432\\u0438\\u0441 \\u0438 \\u043E\\u043A\\u0440\\u0443\\u0436\\u0435\\u043D\\u0438\\u0435, \\u0432\\u043D\\u0438\\u043C\\u0430\\u043D\\u0438\\u0435 \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u043A\\u0430\\u044E\\u0442 \\u043D\\u0435\\u043E\\u0431\\u044B\\u0447\\u043D\\u044B\\u0435 \\u0434\\u043E\\u043C\\u0430 \\u0438 \\u043A\\u0432\\u0430\\u0440\\u0442\\u0438\\u0440\\u044B, \\u0431\\u043E\\u043B\\u044C\\u0448\\u0438\\u043D\\u0441\\u0442\\u0432\\u043E \\u0441\\u0430\\u0439\\u0442\\u043E\\u0432 \\u0432\\u044B\\u0433\\u043B\\u044F\\u0434\\u0438\\u0442 \\u0448\\u0430\\u0431\\u043B\\u043E\\u043D\\u043D\\u044B\\u043C \\u0438 \\u0441\\u043A\\u0443\\u0447\\u043D\\u044B\\u043C, \\u0430 \\u043D\\u0430\\u043F\\u0438\\u0441\\u0430\\u0442\\u044C \\u043F\\u0440\\u043E\\u0449\\u0435, \\u0447\\u0435\\u043C \\u043F\\u043E\\u0437\\u0432\\u043E\\u043D\\u0438\\u0442\\u044C. \\u0412\\u044B\\u0432\\u043E\\u0434\\u044B \\u0438\\u0441\\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u043B\\u0438 \\u043F\\u0440\\u0438 \\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0438 \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u044C\\u0441\\u043A\\u0438\\u0445 \\u0441\\u0446\\u0435\\u043D\\u0430\\u0440\\u0438\\u0435\\u0432, \\u0441\\u0442\\u0440\\u0443\\u043A\\u0442\\u0443\\u0440\\u044B \\u0441\\u0430\\u0439\\u0442\\u043E\\u0432 \\u0438 \\u043F\\u0440\\u043E\\u0442\\u043E\\u0442\\u0438\\u043F\\u043E\\u0432 \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446 (\", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"/aag-site/\"\n  }, \"\\u043A\\u0435\\u0439\\u0441 AAG\"), \").\"), mdx(\"p\", null, \"\\u041F\\u0440\\u0438 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0435 \\u043D\\u0430\\u0434 \\u0441\\u0430\\u0439\\u0442\\u043E\\u043C \\u0438 \\u043B\\u0438\\u0447\\u043D\\u044B\\u043C \\u043A\\u0430\\u0431\\u0438\\u043D\\u0435\\u0442\\u043E\\u043C \\u0448\\u043A\\u043E\\u043B\\u044B \\xAB\\u041B\\u0435\\u0442\\u043E\\u0432\\u043E\\xBB \\u043F\\u0440\\u043E\\u0432\\u0435\\u043B\\u0438 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E \\u0441 \\u0443\\u0447\\u0430\\u0441\\u0442\\u043D\\u0438\\u043A\\u0430\\u043C\\u0438 \\u043F\\u0440\\u0438\\u0451\\u043C\\u043D\\u043E\\u0439 \\u043A\\u043E\\u043C\\u0438\\u0441\\u0441\\u0438\\u0438 \\u0438 UX-\\u0442\\u0435\\u0441\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0443\\u044E\\u0449\\u0435\\u0433\\u043E \\u043A\\u0430\\u0431\\u0438\\u043D\\u0435\\u0442\\u0430. \\u041F\\u043E \\u043D\\u0438\\u043C \\u0441\\u043E\\u0431\\u0440\\u0430\\u043B\\u0438 CJM \\u0441 \\u043F\\u0440\\u043E\\u0431\\u043B\\u0435\\u043C\\u0430\\u043C\\u0438 \\u043D\\u0430 \\u043A\\u0430\\u0436\\u0434\\u043E\\u043C \\u044D\\u0442\\u0430\\u043F\\u0435 \\u043F\\u043E\\u0441\\u0442\\u0443\\u043F\\u043B\\u0435\\u043D\\u0438\\u044F, \\u0437\\u0430\\u0442\\u0435\\u043C \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u043B\\u0438 User Flow \\u0440\\u0435\\u0433\\u0438\\u0441\\u0442\\u0440\\u0430\\u0446\\u0438\\u0438 \\u0438 \\u0437\\u0430\\u043F\\u043E\\u043B\\u043D\\u0435\\u043D\\u0438\\u044F \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438. \\u0412 \\u0438\\u0442\\u043E\\u0433\\u0435 \\u0432 \\u043A\\u0430\\u0431\\u0438\\u043D\\u0435\\u0442\\u0435 \\u043F\\u043E\\u044F\\u0432\\u0438\\u043B\\u0438\\u0441\\u044C \\u0442\\u0430\\u0439\\u043C\\u043B\\u0430\\u0439\\u043D \\u043F\\u043E\\u0441\\u0442\\u0443\\u043F\\u043B\\u0435\\u043D\\u0438\\u044F \\u0438 \\u0443\\u0432\\u0435\\u0434\\u043E\\u043C\\u043B\\u0435\\u043D\\u0438\\u044F-\\u043F\\u043E\\u0434\\u0441\\u043A\\u0430\\u0437\\u043A\\u0438 (\", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"/letovo/\"\n  }, \"\\u043A\\u0435\\u0439\\u0441 \\xAB\\u041B\\u0435\\u0442\\u043E\\u0432\\u043E\\xBB\"), \").\"), mdx(\"p\", null, \"\\u0412 \\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u0435 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0444\\u0435\\u0439\\u0441\\u043E\\u0432 \\u043F\\u043B\\u0430\\u0442\\u0444\\u043E\\u0440\\u043C\\u044B \\u043F\\u0430\\u0440\\u0442\\u043D\\u0451\\u0440\\u0441\\u043A\\u043E\\u0433\\u043E \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430 RevenueLab \\u043F\\u043B\\u0430\\u043D \\u0440\\u0430\\u0431\\u043E\\u0442 \\u0432\\u043A\\u043B\\u044E\\u0447\\u0430\\u043B JTBD-\\u043A\\u0430\\u0440\\u0442\\u0443, CJM \\u0438 Screen Flow. \\u041D\\u0430 \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u0435 \\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u0430 CJM \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0430 \\u0444\\u0440\\u0435\\u0439\\u043C\\u0432\\u043E\\u0440\\u043A\\u043E\\u043C (\\u043D\\u0430\\u0431\\u043E\\u0440\\u043E\\u043C \\u043F\\u0440\\u0438\\u0451\\u043C\\u043E\\u0432), \\u043F\\u043E\\u043C\\u043E\\u0433\\u0430\\u044E\\u0449\\u0438\\u043C \\u0432\\u044B\\u044F\\u0432\\u0438\\u0442\\u044C \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B \\u043D\\u0430 \\u043F\\u0443\\u0442\\u0438 \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u044F \\u043F\\u043E \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0435 \\u0438 \\u0443\\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0442\\u044C \\u0438\\u0445 \\u0441\\u0440\\u0435\\u0434\\u0441\\u0442\\u0432\\u0430\\u043C\\u0438 UX; \\u043F\\u043E \\u043A\\u0430\\u0440\\u0442\\u0435 \\u0437\\u0430\\u0442\\u0435\\u043C \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u043B\\u0438 \\u0441\\u0445\\u0435\\u043C\\u0443 \\u043D\\u0443\\u0436\\u043D\\u044B\\u0445 \\u044D\\u043A\\u0440\\u0430\\u043D\\u043E\\u0432, \\u0438\\u0445 \\u0441\\u0432\\u044F\\u0437\\u0435\\u0439 \\u0438 \\u0441\\u043E\\u0441\\u0442\\u043E\\u044F\\u043D\\u0438\\u0439, \\u0438 \\u044D\\u0442\\u0430 \\u0441\\u0445\\u0435\\u043C\\u0430 \\u0441\\u0442\\u0430\\u043B\\u0430 \\u043E\\u0441\\u043D\\u043E\\u0432\\u043E\\u0439 \\u0434\\u043B\\u044F \\u043F\\u0440\\u043E\\u0442\\u043E\\u0442\\u0438\\u043F\\u043E\\u0432 (\", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"/revenuelab/\"\n  }, \"\\u043A\\u0435\\u0439\\u0441 RevenueLab\"), \").\"), mdx(\"h2\", null, \"\\u041A\\u0430\\u043A \\u0438\\u0441\\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u044C \\u0433\\u043E\\u0442\\u043E\\u0432\\u0443\\u044E \\u043A\\u0430\\u0440\\u0442\\u0443\"), mdx(\"p\", null, \"\\u0413\\u043E\\u0442\\u043E\\u0432\\u0443\\u044E \\u043A\\u0430\\u0440\\u0442\\u0443 \\u043F\\u0440\\u0435\\u0432\\u0440\\u0430\\u0449\\u0430\\u044E\\u0442 \\u0432 \\u0441\\u043F\\u0438\\u0441\\u043E\\u043A \\u0433\\u0438\\u043F\\u043E\\u0442\\u0435\\u0437: \\u0434\\u043B\\u044F \\u043A\\u0430\\u0436\\u0434\\u043E\\u0433\\u043E \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u0430 \\u0444\\u0438\\u043A\\u0441\\u0438\\u0440\\u0443\\u044E\\u0442, \\u0447\\u0442\\u043E \\u043C\\u0435\\u043D\\u044F\\u044E\\u0442, \\u043A\\u0442\\u043E \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u0435\\u0442 \\u0438 \\u043F\\u043E \\u043A\\u0430\\u043A\\u043E\\u0439 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0435 \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u044F\\u0442 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442. \\u0421 \\u043A\\u0430\\u0440\\u0442\\u043E\\u0439 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u044E\\u0442 \\u043F\\u043E \\u0446\\u0438\\u043A\\u043B\\u0443 \\u0438\\u0437 \\u043F\\u044F\\u0442\\u0438 \\u0448\\u0430\\u0433\\u043E\\u0432:\"), mdx(\"ol\", null, mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0414\\u0430\\u043D\\u043D\\u044B\\u0435 \\u043E \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u0445: \\u0441\\u043E\\u0431\\u0438\\u0440\\u0430\\u044E\\u0442 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E, \\u043E\\u043F\\u0440\\u043E\\u0441\\u044B \\u0438 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438 \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0438.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041A\\u0430\\u0440\\u0442\\u0430: \\u043D\\u0430 \\u043E\\u0441\\u043D\\u043E\\u0432\\u0435 \\u0434\\u0430\\u043D\\u043D\\u044B\\u0445 \\u0437\\u0430\\u043F\\u043E\\u043B\\u043D\\u044F\\u044E\\u0442 \\u0442\\u0430\\u0431\\u043B\\u0438\\u0446\\u0443 \\u0438\\u043B\\u0438 \\u0441\\u0445\\u0435\\u043C\\u0443.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0413\\u0438\\u043F\\u043E\\u0442\\u0435\\u0437\\u044B \\u0438 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u044F: \\u0434\\u043B\\u044F \\u043A\\u0430\\u0436\\u0434\\u043E\\u0433\\u043E \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u0430 \\u0444\\u043E\\u0440\\u043C\\u0443\\u043B\\u0438\\u0440\\u0443\\u044E\\u0442 \\u043F\\u0440\\u0430\\u0432\\u043A\\u0443 \\u0438 \\u0437\\u0430\\u043F\\u0443\\u0441\\u043A\\u0430\\u044E\\u0442 \\u0435\\u0451.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041F\\u0440\\u043E\\u0432\\u0435\\u0440\\u043A\\u0430 \\u043F\\u043E \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0430\\u043C: \\u0447\\u0435\\u0440\\u0435\\u0437 \\u043E\\u0433\\u043E\\u0432\\u043E\\u0440\\u0451\\u043D\\u043D\\u044B\\u0439 \\u0441\\u0440\\u043E\\u043A \\u0441\\u0440\\u0430\\u0432\\u043D\\u0438\\u0432\\u0430\\u044E\\u0442 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438 \\u044D\\u0442\\u0430\\u043F\\u0430 \\u0441 \\u0438\\u0441\\u0445\\u043E\\u0434\\u043D\\u044B\\u043C\\u0438.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041E\\u0431\\u043D\\u043E\\u0432\\u043B\\u0435\\u043D\\u0438\\u0435 \\u043A\\u0430\\u0440\\u0442\\u044B: \\u0432\\u043D\\u043E\\u0441\\u044F\\u0442 \\u043D\\u043E\\u0432\\u044B\\u0435 \\u0434\\u0430\\u043D\\u043D\\u044B\\u0435 \\u0438 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B, \\u0446\\u0438\\u043A\\u043B \\u043D\\u0430\\u0447\\u0438\\u043D\\u0430\\u0435\\u0442\\u0441\\u044F \\u0437\\u0430\\u043D\\u043E\\u0432\\u043E.\")), mdx(\"p\", null, \"\\u041C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0438 \\u043F\\u043E\\u0434\\u0431\\u0438\\u0440\\u0430\\u044E\\u0442 \\u043F\\u043E \\u044D\\u0442\\u0430\\u043F\\u0443. \\u041A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0435\\u0439 \\u044D\\u0442\\u0430\\u043F\\u0430 \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0434\\u043E\\u043B\\u044E \\u043B\\u044E\\u0434\\u0435\\u0439, \\u0434\\u043E\\u0448\\u0435\\u0434\\u0448\\u0438\\u0445 \\u0434\\u043E \\u0441\\u043B\\u0435\\u0434\\u0443\\u044E\\u0449\\u0435\\u0433\\u043E \\u044D\\u0442\\u0430\\u043F\\u0430. \\u0423\\u0434\\u043E\\u0432\\u043B\\u0435\\u0442\\u0432\\u043E\\u0440\\u0451\\u043D\\u043D\\u043E\\u0441\\u0442\\u044C \\u0438\\u0437\\u043C\\u0435\\u0440\\u044F\\u044E\\u0442 \\u043E\\u043F\\u0440\\u043E\\u0441\\u0430\\u043C\\u0438: NPS (Net Promoter Score, \\u0438\\u043D\\u0434\\u0435\\u043A\\u0441 \\u0433\\u043E\\u0442\\u043E\\u0432\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0440\\u0435\\u043A\\u043E\\u043C\\u0435\\u043D\\u0434\\u043E\\u0432\\u0430\\u0442\\u044C \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044E), CSAT (Customer Satisfaction Score, \\u043E\\u0446\\u0435\\u043D\\u043A\\u0430 \\u0443\\u0434\\u043E\\u0432\\u043B\\u0435\\u0442\\u0432\\u043E\\u0440\\u0451\\u043D\\u043D\\u043E\\u0441\\u0442\\u0438) \\u0438 CES (Customer Effort Score, \\u043E\\u0446\\u0435\\u043D\\u043A\\u0430 \\u0443\\u0441\\u0438\\u043B\\u0438\\u0439 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430). \\u0417\\u043D\\u0430\\u0447\\u0435\\u043D\\u0438\\u044F \\u044D\\u0442\\u0438\\u0445 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439 \\u0443 \\u043A\\u0430\\u0436\\u0434\\u043E\\u0439 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0441\\u0432\\u043E\\u0438: \\u0438\\u0445 \\u0434\\u0430\\u044E\\u0442 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0441\\u043E\\u0431\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u044B\\u0435 \\u0437\\u0430\\u043C\\u0435\\u0440\\u044B.\"), mdx(\"p\", null, \"\\u0415\\u0441\\u043B\\u0438 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440 \\u043B\\u0435\\u0436\\u0438\\u0442 \\u043D\\u0430 \\u044D\\u0442\\u0430\\u043F\\u0435 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438, \\u043A \\u043F\\u043B\\u0430\\u043D\\u0443 \\u0434\\u043E\\u0431\\u0430\\u0432\\u043B\\u044F\\u044E\\u0442 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0443 \\u0441 \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"/blog/lidogeneraciya-chto-eto-i-kak-nastroit-potok-zayavok/\"\n  }, \"\\u043F\\u043E\\u0442\\u043E\\u043A\\u043E\\u043C \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A\"), \"; \\u0435\\u0441\\u043B\\u0438 \\u043C\\u0435\\u0448\\u0430\\u044E\\u0442 \\u0444\\u043E\\u0440\\u043C\\u0430 \\u0438 \\u043F\\u0435\\u0440\\u0432\\u044B\\u0439 \\u044D\\u043A\\u0440\\u0430\\u043D \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u044B, \\u0434\\u043E\\u0431\\u0430\\u0432\\u043B\\u044F\\u044E\\u0442 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0443 \\u0441 \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"/blog/lending-chto-eto-i-kak-sozdat/\"\n  }, \"\\u043F\\u0440\\u043E\\u0434\\u0430\\u044E\\u0449\\u0438\\u043C \\u043B\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u043E\\u043C\"), \".\"), mdx(\"h2\", null, \"\\u0418\\u043D\\u0441\\u0442\\u0440\\u0443\\u043C\\u0435\\u043D\\u0442\\u044B \\u0438 \\u0448\\u0430\\u0431\\u043B\\u043E\\u043D\\u044B \\u0434\\u043B\\u044F CJM\"), mdx(\"p\", null, \"\\u041A\\u0430\\u0440\\u0442\\u0443 \\u043C\\u043E\\u0436\\u043D\\u043E \\u0441\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C \\u0432 Google \\u0422\\u0430\\u0431\\u043B\\u0438\\u0446\\u0430\\u0445, Miro \\u0438\\u043B\\u0438 Figma. \\u0412\\u044B\\u0431\\u043E\\u0440 \\u0437\\u0430\\u0432\\u0438\\u0441\\u0438\\u0442 \\u043E\\u0442 \\u0442\\u043E\\u0433\\u043E, \\u043A\\u0442\\u043E \\u0431\\u0443\\u0434\\u0435\\u0442 \\u0435\\u0451 \\u0440\\u0435\\u0434\\u0430\\u043A\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C \\u0438 \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u0442\\u044C \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u0435. Google \\u0422\\u0430\\u0431\\u043B\\u0438\\u0446\\u044B \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u044F\\u0442 \\u0434\\u043B\\u044F \\u0441\\u0442\\u0440\\u0443\\u043A\\u0442\\u0443\\u0440\\u044B \\u0438\\u0437 \\u0441\\u0442\\u043E\\u043B\\u0431\\u0446\\u043E\\u0432-\\u044D\\u0442\\u0430\\u043F\\u043E\\u0432 \\u0438 \\u0441\\u0442\\u0440\\u043E\\u043A-\\u044D\\u043B\\u0435\\u043C\\u0435\\u043D\\u0442\\u043E\\u0432, \\u0438 \\u0443\\u0441\\u043B\\u043E\\u0432\\u043D\\u0443\\u044E \\u0442\\u0430\\u0431\\u043B\\u0438\\u0446\\u0443-\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440 \\u043B\\u0435\\u0433\\u043A\\u043E \\u0432\\u0437\\u044F\\u0442\\u044C \\u0437\\u0430 \\u0448\\u0430\\u0431\\u043B\\u043E\\u043D. Miro (\\u043E\\u043D\\u043B\\u0430\\u0439\\u043D-\\u0434\\u043E\\u0441\\u043A\\u0430) \\u0443\\u0434\\u043E\\u0431\\u043D\\u0430, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u0430 \\u0437\\u0430\\u043F\\u043E\\u043B\\u043D\\u044F\\u0435\\u0442 \\u043A\\u0430\\u0440\\u0442\\u0443 \\u0432\\u043C\\u0435\\u0441\\u0442\\u0435 \\u043D\\u0430 \\u043E\\u0431\\u0449\\u0435\\u043C \\u043F\\u043E\\u043B\\u043E\\u0442\\u043D\\u0435 \\u0441\\u043E \\u0441\\u0442\\u0438\\u043A\\u0435\\u0440\\u0430\\u043C\\u0438. Figma (\\u0440\\u0435\\u0434\\u0430\\u043A\\u0442\\u043E\\u0440 \\u043C\\u0430\\u043A\\u0435\\u0442\\u043E\\u0432) \\u0432\\u044B\\u0431\\u0438\\u0440\\u0430\\u044E\\u0442, \\u0435\\u0441\\u043B\\u0438 \\u043A\\u0430\\u0440\\u0442\\u0430 \\u0434\\u043E\\u043B\\u0436\\u043D\\u0430 \\u0432\\u044B\\u0433\\u043B\\u044F\\u0434\\u0435\\u0442\\u044C \\u043A\\u0430\\u043A \\u043F\\u0440\\u0435\\u0437\\u0435\\u043D\\u0442\\u0430\\u0446\\u0438\\u044F \\u0438\\u043B\\u0438 \\u043B\\u0435\\u0436\\u0430\\u0442\\u044C \\u0440\\u044F\\u0434\\u043E\\u043C \\u0441 \\u043C\\u0430\\u043A\\u0435\\u0442\\u0430\\u043C\\u0438 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0444\\u0435\\u0439\\u0441\\u043E\\u0432. \\u0412 \\u043B\\u044E\\u0431\\u043E\\u043C \\u0441\\u0435\\u0440\\u0432\\u0438\\u0441\\u0435 \\u0443 \\u043A\\u0430\\u0440\\u0442\\u044B \\u0443\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0434\\u0430\\u0442\\u0443 \\u043F\\u043E\\u0441\\u043B\\u0435\\u0434\\u043D\\u0435\\u0433\\u043E \\u043E\\u0431\\u043D\\u043E\\u0432\\u043B\\u0435\\u043D\\u0438\\u044F \\u0438 \\u0438\\u043C\\u044F \\u043E\\u0442\\u0432\\u0435\\u0442\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u043E\\u0433\\u043E, \\u0438\\u043D\\u0430\\u0447\\u0435 \\u0447\\u0435\\u0440\\u0435\\u0437 \\u043F\\u043E\\u043B\\u0433\\u043E\\u0434\\u0430 \\u043D\\u0438\\u043A\\u0442\\u043E \\u043D\\u0435 \\u043F\\u043E\\u0439\\u043C\\u0451\\u0442, \\u043D\\u0430\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0435\\u0439 \\u043C\\u043E\\u0436\\u043D\\u043E \\u0434\\u043E\\u0432\\u0435\\u0440\\u044F\\u0442\\u044C.\"), mdx(\"h2\", null, \"\\u041E\\u0448\\u0438\\u0431\\u043A\\u0438 \\u043F\\u0440\\u0438 \\u043F\\u043E\\u0441\\u0442\\u0440\\u043E\\u0435\\u043D\\u0438\\u0438 \\u043A\\u0430\\u0440\\u0442\\u044B \\u043F\\u0443\\u0442\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\"), mdx(\"p\", null, \"\\u041A\\u0430\\u0440\\u0442\\u0443 \\u043F\\u043E\\u0440\\u0442\\u044F\\u0442 \\u0448\\u0435\\u0441\\u0442\\u044C \\u0442\\u0438\\u043F\\u0438\\u0447\\u043D\\u044B\\u0445 \\u043E\\u0448\\u0438\\u0431\\u043E\\u043A: \\u043D\\u0435\\u0442 \\u0446\\u0435\\u043B\\u0438, \\u043C\\u0430\\u043B\\u043E \\u0434\\u0430\\u043D\\u043D\\u044B\\u0445 \\u043E \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u0445, \\u043E\\u0434\\u043D\\u0430 \\u043A\\u0430\\u0440\\u0442\\u0430 \\u043D\\u0430 \\u0432\\u0441\\u0435 \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u044B, \\u043F\\u0435\\u0440\\u0435\\u0433\\u0440\\u0443\\u0436\\u0435\\u043D\\u043D\\u0430\\u044F \\u0441\\u0445\\u0435\\u043C\\u0430, \\u043D\\u0435\\u0442 \\u044D\\u043C\\u043E\\u0446\\u0438\\u0439 \\u0438 \\u043D\\u0435\\u0442 \\u043F\\u043B\\u0430\\u043D\\u0430 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u0439.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"\\u041E\\u0448\\u0438\\u0431\\u043A\\u0438 \\u043F\\u0440\\u0438 \\u043F\\u043E\\u0441\\u0442\\u0440\\u043E\\u0435\\u043D\\u0438\\u0438 \\u043A\\u0430\\u0440\\u0442\\u044B \\u043F\\u0443\\u0442\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\")), mdx(\"table\", null, mdx(\"thead\", {\n    parentName: \"table\"\n  }, mdx(\"tr\", {\n    parentName: \"thead\"\n  }, mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041E\\u0448\\u0438\\u0431\\u043A\\u0430\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041A \\u0447\\u0435\\u043C\\u0443 \\u043F\\u0440\\u0438\\u0432\\u043E\\u0434\\u0438\\u0442\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041A\\u0430\\u043A \\u0438\\u0437\\u0431\\u0435\\u0436\\u0430\\u0442\\u044C\"))), mdx(\"tbody\", {\n    parentName: \"table\"\n  }, mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041D\\u0435\\u0442 \\u0446\\u0435\\u043B\\u0438\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0421\\u0445\\u0435\\u043C\\u0430 \\u043F\\u043E\\u043B\\u0443\\u0447\\u0430\\u0435\\u0442\\u0441\\u044F \\u043F\\u043E\\u0434\\u0440\\u043E\\u0431\\u043D\\u043E\\u0439, \\u043D\\u043E \\u043D\\u0435\\u044F\\u0441\\u043D\\u043E, \\u043A\\u0430\\u043A\\u0438\\u0435 \\u044D\\u0442\\u0430\\u043F\\u044B \\u0432\\u0430\\u0436\\u043D\\u044B\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0417\\u0430\\u043F\\u0438\\u0441\\u0430\\u0442\\u044C \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441 \\u0438 \\u0433\\u0440\\u0430\\u043D\\u0438\\u0446\\u044B \\u043F\\u0443\\u0442\\u0438 \\u0434\\u043E \\u043D\\u0430\\u0447\\u0430\\u043B\\u0430 \\u0440\\u0430\\u0431\\u043E\\u0442\\u044B (\\u0448\\u0430\\u0433 1)\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041C\\u0430\\u043B\\u043E \\u0434\\u0430\\u043D\\u043D\\u044B\\u0445 \\u043E \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u0445\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0411\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B \\u0438 \\u044D\\u043C\\u043E\\u0446\\u0438\\u0438 \\u043F\\u0440\\u0438\\u0434\\u0443\\u043C\\u044B\\u0432\\u0430\\u0435\\u0442 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u0430, \\u043F\\u0440\\u0430\\u0432\\u043A\\u0438 \\u043D\\u0435 \\u0440\\u0435\\u0448\\u0430\\u044E\\u0442 \\u043D\\u0430\\u0441\\u0442\\u043E\\u044F\\u0449\\u0443\\u044E \\u043F\\u0440\\u043E\\u0431\\u043B\\u0435\\u043C\\u0443\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041F\\u0440\\u043E\\u0432\\u0435\\u0441\\u0442\\u0438 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E \\u0441 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u043C\\u0438 \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u0430 \\u0438 \\u0441\\u0432\\u0435\\u0440\\u0438\\u0442\\u044C \\u0432\\u044B\\u0432\\u043E\\u0434\\u044B \\u0441 \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u043E\\u0439\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041E\\u0434\\u043D\\u0430 \\u043A\\u0430\\u0440\\u0442\\u0430 \\u043D\\u0430 \\u0432\\u0441\\u0435 \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u044B\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041F\\u0443\\u0442\\u044C \\u0443\\u0441\\u0440\\u0435\\u0434\\u043D\\u0451\\u043D, \\u043D\\u0438 \\u043E\\u0434\\u0438\\u043D \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u043D\\u0435 \\u0443\\u0437\\u043D\\u0430\\u0451\\u0442 \\u0432 \\u043D\\u0451\\u043C \\u0441\\u0435\\u0431\\u044F\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0421\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u0443\\u044E \\u043A\\u0430\\u0440\\u0442\\u0443 \\u0434\\u043B\\u044F \\u043A\\u0430\\u0436\\u0434\\u043E\\u0433\\u043E \\u043A\\u043B\\u044E\\u0447\\u0435\\u0432\\u043E\\u0433\\u043E \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u0430\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041F\\u0435\\u0440\\u0435\\u0433\\u0440\\u0443\\u0436\\u0435\\u043D\\u043D\\u0430\\u044F \\u0441\\u0445\\u0435\\u043C\\u0430\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041A\\u043E\\u043C\\u0430\\u043D\\u0434\\u0430 \\u043D\\u0435 \\u0434\\u043E\\u0447\\u0438\\u0442\\u044B\\u0432\\u0430\\u0435\\u0442 \\u043A\\u0430\\u0440\\u0442\\u0443 \\u0434\\u043E \\u043A\\u043E\\u043D\\u0446\\u0430, \\u0432\\u044B\\u0432\\u043E\\u0434\\u044B \\u0442\\u0435\\u0440\\u044F\\u044E\\u0442\\u0441\\u044F\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041E\\u0441\\u0442\\u0430\\u0432\\u0438\\u0442\\u044C \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0442\\u0435 \\u044D\\u0442\\u0430\\u043F\\u044B, \\u0447\\u0442\\u043E \\u043D\\u0443\\u0436\\u043D\\u044B \\u0434\\u043B\\u044F \\u0446\\u0435\\u043B\\u0438 \\u043A\\u0430\\u0440\\u0442\\u044B, \\u0434\\u0435\\u0442\\u0430\\u043B\\u0438 \\u0432\\u044B\\u043D\\u0435\\u0441\\u0442\\u0438 \\u0432 \\u043F\\u0440\\u0438\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u044F\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041D\\u0435\\u0442 \\u044D\\u043C\\u043E\\u0446\\u0438\\u0439\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041F\\u043E\\u043B\\u0443\\u0447\\u0430\\u0435\\u0442\\u0441\\u044F \\u0441\\u0445\\u0435\\u043C\\u0430 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438 \\u0431\\u0435\\u0437 \\u043E\\u0431\\u044A\\u044F\\u0441\\u043D\\u0435\\u043D\\u0438\\u044F \\u043F\\u0440\\u0438\\u0447\\u0438\\u043D\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0417\\u0430\\u043F\\u0438\\u0441\\u044B\\u0432\\u0430\\u0442\\u044C \\u044D\\u043C\\u043E\\u0446\\u0438\\u0438 \\u0441\\u043B\\u043E\\u0432\\u0430\\u043C\\u0438 \\u0438\\u0437 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E \\u043D\\u0430 \\u043A\\u0430\\u0436\\u0434\\u043E\\u043C \\u044D\\u0442\\u0430\\u043F\\u0435\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041D\\u0435\\u0442 \\u043F\\u043B\\u0430\\u043D\\u0430 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u0439\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u041A\\u0430\\u0440\\u0442\\u0443 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u043B\\u0438 \\u043D\\u0430 \\u0432\\u0441\\u0442\\u0440\\u0435\\u0447\\u0435, \\u0438 \\u043E\\u043D\\u0430 \\u043E\\u0441\\u0442\\u0430\\u043B\\u0430\\u0441\\u044C \\u0432 \\u043F\\u0430\\u043F\\u043A\\u0435\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": \"left\"\n  }, \"\\u0414\\u043B\\u044F \\u043A\\u0430\\u0436\\u0434\\u043E\\u0433\\u043E \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u0430 \\u0437\\u0430\\u043F\\u0438\\u0441\\u0430\\u0442\\u044C \\u043F\\u0440\\u0430\\u0432\\u043A\\u0443, \\u0432\\u043B\\u0430\\u0434\\u0435\\u043B\\u044C\\u0446\\u0430 \\u0438 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0443\")))), mdx(\"p\", null, \"\\u0411\\u043E\\u043B\\u044C\\u0448\\u0438\\u043D\\u0441\\u0442\\u0432\\u043E \\u044D\\u0442\\u0438\\u0445 \\u043E\\u0448\\u0438\\u0431\\u043E\\u043A \\u0432\\u0438\\u0434\\u043D\\u043E \\u0434\\u043E \\u0437\\u0430\\u043F\\u0443\\u0441\\u043A\\u0430 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u0439, \\u0435\\u0441\\u043B\\u0438 \\u0441\\u043F\\u0440\\u043E\\u0441\\u0438\\u0442\\u044C \\u0443 \\u0430\\u0432\\u0442\\u043E\\u0440\\u0430 \\u043A\\u0430\\u0440\\u0442\\u044B, \\u043E\\u0442\\u043A\\u0443\\u0434\\u0430 \\u0432\\u0437\\u044F\\u0442 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440 \\u0438 \\u043A\\u0442\\u043E \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u0435\\u0442 \\u0437\\u0430 \\u043F\\u0440\\u0430\\u0432\\u043A\\u0443. \\u041F\\u0435\\u0440\\u0435\\u0434 \\u043F\\u043E\\u043A\\u0430\\u0437\\u043E\\u043C \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u0435 \\u043A\\u0430\\u0440\\u0442\\u0443 \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u044F\\u044E\\u0442 \\u0442\\u0440\\u0435\\u043C\\u044F \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u0430\\u043C\\u0438. \\u0414\\u043B\\u044F \\u043A\\u0430\\u043A\\u043E\\u0433\\u043E \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u0430 \\u043E\\u043D\\u0430 \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u0435\\u043D\\u0430? \\u041E\\u0442\\u043A\\u0443\\u0434\\u0430 \\u0432\\u0437\\u044F\\u0442 \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440: \\u0438\\u0437 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E, \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0438 \\u0438\\u043B\\u0438 \\u043E\\u0431\\u0440\\u0430\\u0449\\u0435\\u043D\\u0438\\u0439 \\u0432 \\u043F\\u043E\\u0434\\u0434\\u0435\\u0440\\u0436\\u043A\\u0443? \\u0427\\u0442\\u043E \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u0430 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0438\\u0442 \\u0432 \\u0431\\u043B\\u0438\\u0436\\u0430\\u0439\\u0448\\u0438\\u0439 \\u043C\\u0435\\u0441\\u044F\\u0446?\"), mdx(\"h2\", null, \"\\u0421 \\u0447\\u0435\\u0433\\u043E \\u043D\\u0430\\u0447\\u0430\\u0442\\u044C: \\u0438\\u0441\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0438 \\u0430\\u0443\\u0434\\u0438\\u0442\"), mdx(\"p\", null, \"\\u0415\\u0441\\u043B\\u0438 \\u0434\\u0430\\u043D\\u043D\\u044B\\u0445 \\u0434\\u043B\\u044F \\u043A\\u0430\\u0440\\u0442\\u044B \\u043D\\u0435\\u0442, \\u043D\\u0430\\u0447\\u0430\\u0442\\u044C \\u043C\\u043E\\u0436\\u043D\\u043E \\u0441 \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"/ux-research/\"\n  }, \"\\u0438\\u0441\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u043D\\u0438\\u0439 \\u0438 \\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F \\u0438\\u043D\\u0442\\u0435\\u0440\\u0444\\u0435\\u0439\\u0441\\u043E\\u0432\"), \" Nimax: \\u043D\\u0430 \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u0435 \\u0443\\u0441\\u043B\\u0443\\u0433\\u0438 \\u0441\\u0440\\u0435\\u0434\\u0438 \\u043C\\u0435\\u0442\\u043E\\u0434\\u043E\\u0432 \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0430 Customer Journey Map, \\u0435\\u0451 \\u043E\\u043F\\u0438\\u0441\\u044B\\u0432\\u0430\\u044E\\u0442 \\u043A\\u0430\\u043A \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0430\\u0442\\u0438\\u0437\\u0430\\u0446\\u0438\\u044E \\u0441\\u0443\\u0449\\u0435\\u0441\\u0442\\u0432\\u0443\\u044E\\u0449\\u0435\\u0433\\u043E \\u043E\\u043F\\u044B\\u0442\\u0430 \\u0432\\u0437\\u0430\\u0438\\u043C\\u043E\\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u044F \\u0441 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u043E\\u043C, \\u043E\\u0442 \\u043F\\u043E\\u0438\\u0441\\u043A\\u0430 \\u0434\\u043E \\u0446\\u0435\\u043B\\u0435\\u0432\\u043E\\u0433\\u043E \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F \\u043D\\u0430 \\u0441\\u0430\\u0439\\u0442\\u0435. \\u0415\\u0441\\u043B\\u0438 \\u0441\\u0430\\u0439\\u0442 \\u0443\\u0436\\u0435 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u0438 \\u043D\\u0443\\u0436\\u043D\\u043E \\u043D\\u0430\\u0439\\u0442\\u0438 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B \\u043D\\u0430 \\u043D\\u0451\\u043C, \\u043F\\u043E\\u0434\\u043E\\u0439\\u0434\\u0451\\u0442 \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"/ux-audit/\"\n  }, \"UX-\\u0430\\u0443\\u0434\\u0438\\u0442 \\u0441\\u0430\\u0439\\u0442\\u0430\"), \": \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u0430 \\u043F\\u0440\\u043E\\u0445\\u043E\\u0434\\u0438\\u0442 \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u044C\\u0441\\u043A\\u0438\\u0435 \\u043F\\u0443\\u0442\\u0438, \\u0437\\u0430\\u043F\\u0438\\u0441\\u044B\\u0432\\u0430\\u0435\\u0442 \\u043D\\u0430\\u0431\\u043B\\u044E\\u0434\\u0435\\u043D\\u0438\\u044F \\u0438 \\u0433\\u043E\\u0442\\u043E\\u0432\\u0438\\u0442 \\u043F\\u0440\\u0435\\u0437\\u0435\\u043D\\u0442\\u0430\\u0446\\u0438\\u044E \\u0441 \\u0440\\u0435\\u043A\\u043E\\u043C\\u0435\\u043D\\u0434\\u0430\\u0446\\u0438\\u044F\\u043C\\u0438. \\u0420\\u0430\\u0441\\u0441\\u043A\\u0430\\u0436\\u0438\\u0442\\u0435 \\u043E \\u0437\\u0430\\u0434\\u0430\\u0447\\u0435, \\u0438 \\u043C\\u044B \\u043F\\u043E\\u0434\\u0441\\u043A\\u0430\\u0436\\u0435\\u043C, \\u0441 \\u0447\\u0435\\u0433\\u043E \\u043D\\u0430\\u0447\\u0430\\u0442\\u044C.\"), mdx(\"h2\", null, \"\\u0427\\u0430\\u0441\\u0442\\u044B\\u0435 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u044B \\u043E CJM\"), mdx(\"h4\", null, \"\\u0427\\u0442\\u043E \\u0442\\u0430\\u043A\\u043E\\u0435 CJM \\u0432 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0435?\"), mdx(\"p\", null, \"CJM \\u0432 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0435 \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u043A\\u0430\\u0440\\u0442\\u0443 \\u043F\\u0443\\u0442\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430: \\u0441\\u0445\\u0435\\u043C\\u0443, \\u0433\\u0434\\u0435 \\u043F\\u043E \\u044D\\u0442\\u0430\\u043F\\u0430\\u043C \\u043E\\u0442 \\u043F\\u043E\\u044F\\u0432\\u043B\\u0435\\u043D\\u0438\\u044F \\u043F\\u043E\\u0442\\u0440\\u0435\\u0431\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0434\\u043E \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0438 \\u0438 \\u043F\\u043E\\u0441\\u043B\\u0435 \\u043D\\u0435\\u0451 \\u0437\\u0430\\u043F\\u0438\\u0441\\u0430\\u043D\\u044B \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430, \\u0435\\u0433\\u043E \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u044B \\u0441 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0435\\u0439, \\u044D\\u043C\\u043E\\u0446\\u0438\\u0438 \\u0438 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B. \\u041C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433\\u0438 \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u044E\\u0442 \\u043A\\u0430\\u0440\\u0442\\u0443, \\u0447\\u0442\\u043E\\u0431\\u044B \\u043D\\u0430\\u0439\\u0442\\u0438 \\u043C\\u0435\\u0441\\u0442\\u0430 \\u043F\\u043E\\u0442\\u0435\\u0440\\u044C \\u0438 \\u0432\\u044B\\u0431\\u0440\\u0430\\u0442\\u044C, \\u043A\\u0430\\u043A\\u0438\\u0435 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u044F \\u0432\\u043D\\u043E\\u0441\\u0438\\u0442\\u044C \\u0432 \\u043F\\u0435\\u0440\\u0432\\u0443\\u044E \\u043E\\u0447\\u0435\\u0440\\u0435\\u0434\\u044C.\"), mdx(\"h4\", null, \"\\u041A\\u0430\\u043A \\u0432\\u044B\\u0433\\u043B\\u044F\\u0434\\u0438\\u0442 CJM?\"), mdx(\"p\", null, \"CJM \\u043E\\u0444\\u043E\\u0440\\u043C\\u043B\\u044F\\u044E\\u0442 \\u043A\\u0430\\u043A \\u0442\\u0430\\u0431\\u043B\\u0438\\u0446\\u0443 \\u0438\\u043B\\u0438 \\u0441\\u0445\\u0435\\u043C\\u0443: \\u044D\\u0442\\u0430\\u043F\\u044B \\u043F\\u0443\\u0442\\u0438 \\u0441\\u0442\\u043E\\u044F\\u0442 \\u0432 \\u0441\\u0442\\u043E\\u043B\\u0431\\u0446\\u0430\\u0445, \\u0430 \\u0432 \\u0441\\u0442\\u0440\\u043E\\u043A\\u0430\\u0445 \\u0443\\u043A\\u0430\\u0437\\u0430\\u043D\\u044B \\u0446\\u0435\\u043B\\u0438, \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F, \\u0442\\u043E\\u0447\\u043A\\u0438 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430, \\u044D\\u043C\\u043E\\u0446\\u0438\\u0438, \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B, \\u0432\\u043E\\u0437\\u043C\\u043E\\u0436\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0443\\u043B\\u0443\\u0447\\u0448\\u0435\\u043D\\u0438\\u044F \\u0438 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0438. \\u0422\\u0430\\u043A\\u0443\\u044E \\u0442\\u0430\\u0431\\u043B\\u0438\\u0446\\u0443 \\u043C\\u043E\\u0436\\u043D\\u043E \\u0441\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C \\u0432 Google \\u0422\\u0430\\u0431\\u043B\\u0438\\u0446\\u0430\\u0445, Miro \\u0438\\u043B\\u0438 Figma.\"), mdx(\"h4\", null, \"\\u041A\\u0430\\u043A \\u043F\\u043E\\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C CJM?\"), mdx(\"p\", null, \"\\u041F\\u043E\\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C CJM \\u043C\\u043E\\u0436\\u043D\\u043E \\u0437\\u0430 \\u0441\\u0435\\u043C\\u044C \\u0448\\u0430\\u0433\\u043E\\u0432: \\u043E\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u0438\\u0442\\u044C \\u0446\\u0435\\u043B\\u044C \\u0438 \\u0433\\u0440\\u0430\\u043D\\u0438\\u0446\\u044B \\u043A\\u0430\\u0440\\u0442\\u044B; \\u0432\\u044B\\u0431\\u0440\\u0430\\u0442\\u044C \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442 \\u0438 \\u043E\\u043F\\u0438\\u0441\\u0430\\u0442\\u044C \\u043F\\u0435\\u0440\\u0441\\u043E\\u043D\\u0443; \\u0441\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C \\u0434\\u0430\\u043D\\u043D\\u044B\\u0435; \\u0432\\u044B\\u0434\\u0435\\u043B\\u0438\\u0442\\u044C \\u044D\\u0442\\u0430\\u043F\\u044B \\u0438 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F; \\u043D\\u0430\\u043D\\u0435\\u0441\\u0442\\u0438 \\u0442\\u043E\\u0447\\u043A\\u0438 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430, \\u044D\\u043C\\u043E\\u0446\\u0438\\u0438 \\u0438 \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B; \\u043D\\u0430\\u0439\\u0442\\u0438 \\u0432\\u043E\\u0437\\u043C\\u043E\\u0436\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0443\\u043B\\u0443\\u0447\\u0448\\u0435\\u043D\\u0438\\u044F \\u0438 \\u0440\\u0430\\u0441\\u0441\\u0442\\u0430\\u0432\\u0438\\u0442\\u044C \\u043F\\u0440\\u0438\\u043E\\u0440\\u0438\\u0442\\u0435\\u0442\\u044B; \\u043E\\u0444\\u043E\\u0440\\u043C\\u0438\\u0442\\u044C \\u043A\\u0430\\u0440\\u0442\\u0443 \\u0438 \\u0441\\u043E\\u0433\\u043B\\u0430\\u0441\\u043E\\u0432\\u0430\\u0442\\u044C \\u0435\\u0451 \\u0441 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u043E\\u0439.\"), mdx(\"h4\", null, \"\\u0415\\u0441\\u0442\\u044C \\u043B\\u0438 \\u0448\\u0430\\u0431\\u043B\\u043E\\u043D CJM?\"), mdx(\"p\", null, \"\\u0414\\u043B\\u044F \\u0441\\u0442\\u0430\\u0440\\u0442\\u0430 \\u0445\\u0432\\u0430\\u0442\\u0430\\u0435\\u0442 \\u0441\\u0442\\u0440\\u0443\\u043A\\u0442\\u0443\\u0440\\u044B \\u0438\\u0437 \\u0432\\u043E\\u0441\\u044C\\u043C\\u0438 \\u044D\\u043B\\u0435\\u043C\\u0435\\u043D\\u0442\\u043E\\u0432: \\u044D\\u0442\\u0430\\u043F\\u044B, \\u0446\\u0435\\u043B\\u0438, \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F, \\u0442\\u043E\\u0447\\u043A\\u0438 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430, \\u044D\\u043C\\u043E\\u0446\\u0438\\u0438, \\u0431\\u0430\\u0440\\u044C\\u0435\\u0440\\u044B, \\u0432\\u043E\\u0437\\u043C\\u043E\\u0436\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0443\\u043B\\u0443\\u0447\\u0448\\u0435\\u043D\\u0438\\u044F \\u0438 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0438. \\u042D\\u0442\\u0443 \\u0441\\u0442\\u0440\\u0443\\u043A\\u0442\\u0443\\u0440\\u0443 \\u043F\\u0435\\u0440\\u0435\\u043D\\u043E\\u0441\\u044F\\u0442 \\u0432 Google \\u0422\\u0430\\u0431\\u043B\\u0438\\u0446\\u044B, Miro \\u0438\\u043B\\u0438 Figma, \\u0430 \\u0432 \\u043A\\u0430\\u0447\\u0435\\u0441\\u0442\\u0432\\u0435 \\u043E\\u0441\\u043D\\u043E\\u0432\\u044B \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u0438\\u0442 \\u0443\\u0441\\u043B\\u043E\\u0432\\u043D\\u0430\\u044F \\u0442\\u0430\\u0431\\u043B\\u0438\\u0446\\u0430-\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440: \\u0441\\u0446\\u0435\\u043D\\u0430\\u0440\\u0438\\u0439 \\u0438 \\u043F\\u043E\\u0434\\u043F\\u0438\\u0441\\u0438 \\u0432 \\u043D\\u0435\\u0439 \\u0437\\u0430\\u043C\\u0435\\u043D\\u044F\\u044E\\u0442 \\u043D\\u0430 \\u0441\\u0432\\u043E\\u0438.\"), mdx(\"h4\", null, \"\\u0427\\u0435\\u043C CJM \\u043E\\u0442\\u043B\\u0438\\u0447\\u0430\\u0435\\u0442\\u0441\\u044F \\u043E\\u0442 User Flow?\"), mdx(\"p\", null, \"\\u0412 CJM \\u0437\\u0430\\u043F\\u0438\\u0441\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0432\\u0435\\u0441\\u044C \\u043F\\u0443\\u0442\\u044C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u043E\\u0442 \\u043F\\u043E\\u044F\\u0432\\u043B\\u0435\\u043D\\u0438\\u044F \\u043F\\u043E\\u0442\\u0440\\u0435\\u0431\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0434\\u043E \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0438 \\u0438 \\u043F\\u043E\\u0441\\u043B\\u0435 \\u043D\\u0435\\u0451, \\u0432\\u043C\\u0435\\u0441\\u0442\\u0435 \\u0441 \\u044D\\u043C\\u043E\\u0446\\u0438\\u044F\\u043C\\u0438 \\u0438 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430\\u043C\\u0438 \\u0432\\u043D\\u0435 \\u0441\\u0430\\u0439\\u0442\\u0430. \\u0412 User Flow \\u0437\\u0430\\u043F\\u0438\\u0441\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0448\\u0430\\u0433\\u0438 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A\\u0430 \\u0432\\u043D\\u0443\\u0442\\u0440\\u0438 \\u0441\\u0430\\u0439\\u0442\\u0430 \\u0438\\u043B\\u0438 \\u043F\\u0440\\u0438\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u044F. \\u041F\\u043E \\u043E\\u043F\\u0438\\u0441\\u0430\\u043D\\u0438\\u044E Tilda Education, \\u0432 User Flow \\u043D\\u0435 \\u0432\\u0438\\u0434\\u043D\\u043E, \\u043F\\u043E\\u0447\\u0435\\u043C\\u0443 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u0440\\u0435\\u0448\\u0438\\u043B \\u0432\\u0437\\u0430\\u0438\\u043C\\u043E\\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u043E\\u0432\\u0430\\u0442\\u044C \\u0441 \\u0431\\u0440\\u0435\\u043D\\u0434\\u043E\\u043C, \\u0438 \\u043E\\u0442\\u0432\\u0435\\u0442 \\u043D\\u0430 \\u044D\\u0442\\u043E\\u0442 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441 \\u0438\\u0449\\u0443\\u0442 \\u0432 CJM.\"), mdx(\"h2\", null, \"\\u041F\\u043E\\u0445\\u043E\\u0436\\u0438\\u0435 \\u0441\\u0442\\u0430\\u0442\\u044C\\u0438\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, mdx(\"a\", {\n    parentName: \"li\",\n    \"href\": \"/blog/voronka-prodazh/\"\n  }, \"\\u0412\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436: \\u0447\\u0442\\u043E \\u044D\\u0442\\u043E \\u0438 \\u043A\\u0430\\u043A \\u043F\\u043E\\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C \\u0434\\u043B\\u044F \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430\")), mdx(\"li\", {\n    parentName: \"ul\"\n  }, mdx(\"a\", {\n    parentName: \"li\",\n    \"href\": \"/blog/lidogeneraciya-chto-eto-i-kak-nastroit-potok-zayavok/\"\n  }, \"\\u041B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u044F: \\u0447\\u0442\\u043E \\u044D\\u0442\\u043E \\u0438 \\u043A\\u0430\\u043A \\u043D\\u0430\\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C \\u043F\\u043E\\u0442\\u043E\\u043A \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A \\u0434\\u043B\\u044F \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430\")), mdx(\"li\", {\n    parentName: \"ul\"\n  }, mdx(\"a\", {\n    parentName: \"li\",\n    \"href\": \"/blog/kpi-v-marketinge-kakie-metriki-otslezhivat/\"\n  }, \"KPI \\u0432 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0435: \\u043A\\u0430\\u043A\\u0438\\u0435 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0438 \\u043E\\u0442\\u0441\\u043B\\u0435\\u0436\\u0438\\u0432\\u0430\\u0442\\u044C \\u0438 \\u043A\\u0430\\u043A \\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u044C\"))));\n}\n;\nMDXContent.isMDXComponent = true;","headings":[{"value":"Что такое Customer Journey Map простыми словами","depth":2},{"value":"Образ маршрута","depth":3},{"value":"Расшифровка и перевод","depth":3},{"value":"CJM в маркетинге и в UX","depth":3},{"value":"Зачем бизнесу карта пути клиента","depth":2},{"value":"Из чего состоит CJM: элементы карты","depth":2},{"value":"Какие бывают карты пути клиента","depth":2},{"value":"Как построить карту пути клиента: 7 шагов","depth":2},{"value":"Как составить карту пути клиента: порядок работы","depth":3},{"value":"Шаг 1. Определить цель и границы карты","depth":3},{"value":"Шаг 2. Выбрать сегмент и описать персону","depth":3},{"value":"Шаг 3. Собрать данные","depth":3},{"value":"Шаг 4. Выделить этапы и действия","depth":3},{"value":"Шаг 5. Нанести точки контакта, эмоции и барьеры","depth":3},{"value":"Шаг 6. Найти возможности улучшения и расставить приоритеты","depth":3},{"value":"Шаг 7. Оформить карту и согласовать её с командой","depth":3},{"value":"Пример карты пути клиента","depth":2},{"value":"Условный пример: заказчик выбирает подрядчика","depth":3},{"value":"Примеры из проектов Nimax","depth":3},{"value":"Как использовать готовую карту","depth":2},{"value":"Инструменты и шаблоны для CJM","depth":2},{"value":"Ошибки при построении карты пути клиента","depth":2},{"value":"С чего начать: исследование и аудит","depth":2},{"value":"Частые вопросы о CJM","depth":2},{"value":"Что такое CJM в маркетинге?","depth":4},{"value":"Как выглядит CJM?","depth":4},{"value":"Как построить CJM?","depth":4},{"value":"Есть ли шаблон CJM?","depth":4},{"value":"Чем CJM отличается от User Flow?","depth":4},{"value":"Похожие статьи","depth":2}],"frontmatter":{"title":"Customer Journey Map: что это и как построить карту пути клиента с примерами","seo_title":"Customer Journey Map (CJM): что это и как построить","description":"Что такое CJM, из чего состоит карта пути клиента, как построить её за 7 шагов, как выглядит пример с таблицей и какие ошибки чаще всего портят карту.","cover_image":"/images/blog/cover-customer-journey-map-chto-eto-kak-postroit-kartu-puti-klienta.webp","author":"aksinya-kupina","tags":"маркетинг, стратегия","read_time":18,"collection":"kak-sdelat","is_material":null,"download_url":null,"date":"2026-10-28","faq":[{"question":"Что такое CJM в маркетинге?","answer":"CJM в маркетинге называют карту пути клиента: схему, где по этапам от появления потребности до покупки и после неё записаны действия клиента, его контакты с компанией, эмоции и барьеры. Маркетологи составляют карту, чтобы найти места потерь и выбрать, какие изменения вносить в первую очередь."},{"question":"Как выглядит CJM?","answer":"CJM оформляют как таблицу или схему: этапы пути стоят в столбцах, а в строках указаны цели, действия, точки контакта, эмоции, барьеры, возможности улучшения и метрики. Такую таблицу можно собрать в Google Таблицах, Miro или Figma."},{"question":"Как построить CJM?","answer":"Построить CJM можно за семь шагов: определить цель и границы карты; выбрать сегмент и описать персону; собрать данные; выделить этапы и действия; нанести точки контакта, эмоции и барьеры; найти возможности улучшения и расставить приоритеты; оформить карту и согласовать её с командой."},{"question":"Есть ли шаблон CJM?","answer":"Для старта хватает структуры из восьми элементов: этапы, цели, действия, точки контакта, эмоции, барьеры, возможности улучшения и метрики. Эту структуру переносят в Google Таблицы, Miro или Figma, а в качестве основы подходит условная таблица-пример: сценарий и подписи в ней заменяют на свои."},{"question":"Чем CJM отличается от User Flow?","answer":"В CJM записывают весь путь клиента от появления потребности до покупки и после неё, вместе с эмоциями и контактами вне сайта. В User Flow записывают шаги человека внутри сайта или приложения. По описанию Tilda Education, в User Flow не видно, почему человек решил взаимодействовать с брендом, и ответ на этот вопрос ищут в CJM."}]},"fields":{"slug":"customer-journey-map-chto-eto-kak-postroit-kartu-puti-klienta","uri":"/blog/customer-journey-map-chto-eto-kak-postroit-kartu-puti-klienta/"}},"allMdx":{"edges":[{"node":{"frontmatter":{"title":"Digital: что это такое простыми словами и какие каналы входят в диджитал-маркетинг","description":"Что такое диджитал и digital-маркетинг простыми словами. Какие каналы входят: SEO, GEO, контекст, таргет, SMM, email, аналитика. 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Объясняет агентство Nimax, которое занимается им каждый день.","cover_image":"/images/blog/cover-chto-takoe-marketing.webp","collection":"kak-sdelat","tags":"маркетинг, стратегия","author":"dasha-glavatskih","read_time":13,"date":"25 сентября 2026"},"fields":{"slug":"chto-takoe-marketing","uri":"/blog/chto-takoe-marketing/"}}},{"node":{"frontmatter":{"title":"KPI в маркетинге: какие метрики отслеживать и как считать эффективность","description":"Разбираем KPI маркетинга: какие показатели считать обязательными, как выбрать 5-7 метрик и посчитать ROMI, CAC и конверсию по формулам.","cover_image":"/images/blog/cover-kpi-v-marketinge-kakie-metriki-otslezhivat.webp","collection":"kak-sdelat","tags":"маркетинг, перформанс, стратегия","author":"sveta-ishmuratova","read_time":14,"date":"25 сентября 2026"},"fields":{"slug":"kpi-v-marketinge-kakie-metriki-otslezhivat","uri":"/blog/kpi-v-marketinge-kakie-metriki-otslezhivat/"}}},{"node":{"frontmatter":{"title":"Лидогенерация: что это и как настроить поток заявок для бизнеса","description":"Что такое лидогенерация: привлечение лидов через рекламу, контент и сайт. Каналы, шаги настройки, CPL и частые ошибки. Опыт Nimax.","cover_image":"/images/blog/cover-lidogeneraciya-chto-eto-i-kak-nastroit-potok-zayavok.webp","collection":"kak-sdelat","tags":"маркетинг, перформанс, контекст","author":"nastya-zhlobitskaya","read_time":12,"date":"25 сентября 2026"},"fields":{"slug":"lidogeneraciya-chto-eto-i-kak-nastroit-potok-zayavok","uri":"/blog/lidogeneraciya-chto-eto-i-kak-nastroit-potok-zayavok/"}}},{"node":{"frontmatter":{"title":"Лендинг: что это и как создать продающую посадочную страницу","description":"Разбираем, что такое лендинг, чем он отличается от сайта, из каких блоков состоит и сколько стоит его сделать. 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Опыт агентства Nimax.","cover_image":"/images/blog/cover-smm-prodvizhenie-chto-eto-i-kak-rabotaet.webp","collection":"kak-sdelat","tags":"маркетинг, SMM, таргет","author":"polina-sidor","read_time":13,"date":"25 сентября 2026"},"fields":{"slug":"smm-prodvizhenie-chto-eto-i-kak-rabotaet","uri":"/blog/smm-prodvizhenie-chto-eto-i-kak-rabotaet/"}}},{"node":{"frontmatter":{"title":"Воронка продаж: что это и как построить для бизнеса","description":"Разбираем, что такое воронка продаж, из каких этапов она состоит и как построить её для своего бизнеса: с примером, расчётом конверсии и частыми ошибками.","cover_image":"/images/blog/cover-voronka-prodazh.webp","collection":"kak-sdelat","tags":"маркетинг, перформанс, стратегия","author":"dasha-glavatskih","read_time":15,"date":"25 сентября 2026"},"fields":{"slug":"voronka-prodazh","uri":"/blog/voronka-prodazh/"}}},{"node":{"frontmatter":{"title":"Брендинг в сжатые сроки: что можно ускорить, а что лучше не выкидывать","description":"Как Nimax собрал нейминг и айдентику бренда termy за месяц: что в процессе получилось ускорить, а какие этапы всё равно оставили на месте.","cover_image":"/images/blog/cover-brending-v-szhatye-sroki-chto-mozhno-uskorit-a-chto-luchshe-ne-vykidyvat.webp","collection":"kak-sdelat","tags":"брендинг, стратегия","author":"aksinya-kupina","read_time":6,"date":"15 сентября 2026"},"fields":{"slug":"brending-v-szhatye-sroki-chto-mozhno-uskorit-a-chto-luchshe-ne-vykidyvat","uri":"/blog/brending-v-szhatye-sroki-chto-mozhno-uskorit-a-chto-luchshe-ne-vykidyvat/"}}},{"node":{"frontmatter":{"title":"Агентство перестаёт расти там, где фаундер продолжает делать всё сам","description":"Фаундер Nimax — о том, почему рост агентства упирается в личную вовлечённость основателя и что нужно перестроить, чтобы компания росла без него.","cover_image":"/images/blog/cover-agentstvo-perestaet-rasti-tam-gde-faunder-prodolzhaet-delat-vse-sam.webp","collection":"chto-proishodit","tags":"стратегия","author":"nikita","read_time":6,"date":"8 сентября 2026"},"fields":{"slug":"agentstvo-perestaet-rasti-tam-gde-faunder-prodolzhaet-delat-vse-sam","uri":"/blog/agentstvo-perestaet-rasti-tam-gde-faunder-prodolzhaet-delat-vse-sam/"}}},{"node":{"frontmatter":{"title":"Партнёрки приводят клиентов быстро. И именно поэтому на них опасно сидеть","description":"Фаундер Nimax — почему партнёрский канал продаж быстро приносит клиентов, но опасен для агентства, и как контент и бренд становятся накопительным каналом.","cover_image":"/images/blog/cover-partnerki-privodyat-klientov-bystro-i-imenno-poetomu-na-nih-opasno-sidet.webp","collection":"chto-proishodit","tags":"маркетинг, брендинг","author":"nikita","read_time":5,"date":"8 сентября 2026"},"fields":{"slug":"partnerki-privodyat-klientov-bystro-i-imenno-poetomu-na-nih-opasno-sidet","uri":"/blog/partnerki-privodyat-klientov-bystro-i-imenno-poetomu-na-nih-opasno-sidet/"}}},{"node":{"frontmatter":{"title":"Зарубежный рынок и нейросети: две ошибки, которые агентству сейчас особенно дорого совершать","description":"Фаундер Nimax — об опыте выхода на зарубежные рынки и о том, почему агентствам нельзя игнорировать AI-трансформацию бизнеса.","cover_image":"/images/blog/cover-zarubezhnyy-rynok-i-neyroseti-dve-oshibki-kotorye-agentstvu-seychas-osobenno-dorogo-sovershat.webp","collection":"chto-proishodit","tags":"стратегия, ИИ","author":"nikita","read_time":6,"date":"8 сентября 2026"},"fields":{"slug":"zarubezhnyy-rynok-i-neyroseti-dve-oshibki-kotorye-agentstvu-seychas-osobenno-dorogo-sovershat","uri":"/blog/zarubezhnyy-rynok-i-neyroseti-dve-oshibki-kotorye-agentstvu-seychas-osobenno-dorogo-sovershat/"}}},{"node":{"frontmatter":{"title":"Основные стратегии брендинга: как выбрать подходящую для своей компании","description":"Разбираем основные стратегии брендинга — какие бывают, чем отличаются и как выбрать подходящую именно вашему бизнесу. Опыт агентства Nimax.","cover_image":"/images/blog/cover-osnovnye-strategii-brendinga.webp","collection":"kak-sdelat","tags":"брендинг, стратегия","author":"aksinya-kupina","read_time":10,"date":"5 августа 2026"},"fields":{"slug":"osnovnye-strategii-brendinga-kak-vybrat-podhodyaschuyu-dlya-svoej-kompanii","uri":"/blog/osnovnye-strategii-brendinga-kak-vybrat-podhodyaschuyu-dlya-svoej-kompanii/"}}},{"node":{"frontmatter":{"title":"Брендбук: что в него входит и зачем он нужен бизнесу","description":"Разбираем, что такое брендбук, какие разделы в него входят — от логотипа и цветов до тона общения — и зачем он нужен бизнесу любого размера.","cover_image":"/images/blog/cover-brendbuk-chto-vhodit-i-zachem-nuzhen-biznesu.webp","collection":"kak-sdelat","tags":"брендинг, стратегия","author":"aksinya-kupina","read_time":9,"date":"3 августа 2026"},"fields":{"slug":"brendbuk-chto-vhodit-i-zachem-nuzhen-biznesu","uri":"/blog/brendbuk-chto-vhodit-i-zachem-nuzhen-biznesu/"}}},{"node":{"frontmatter":{"title":"Коммуникационная стратегия бренда: что в неё входит и как её собрать","description":"Разбираем, из чего состоит коммуникационная стратегия бренда: позиционирование, каналы, тон коммуникации и KPI. Как собрать её по шагам — опыт агентства Nimax.","cover_image":"/images/blog/cover-kommunikatsionnaya-strategiya-brenda-chto-v-nee-vhodit-i-kak-ee-sobrat.webp","collection":"kak-sdelat","tags":"брендинг, стратегия","author":"aksinya-kupina","read_time":12,"date":"3 августа 2026"},"fields":{"slug":"kommunikatsionnaya-strategiya-brenda-chto-v-nee-vhodit-i-kak-ee-sobrat","uri":"/blog/kommunikatsionnaya-strategiya-brenda-chto-v-nee-vhodit-i-kak-ee-sobrat/"}}},{"node":{"frontmatter":{"title":"Ребрендинг компании: что это, когда он нужен и как его провести","description":"Что такое ребрендинг компании простыми словами, когда он нужен, чем отличается от рестайлинга и редизайна. Этапы, примеры и экспертный разбор Nimax.","cover_image":"/images/blog/cover-rebrending-kompanii-chto-eto-kogda-on-nuzhen-i-kak-ego-provesti.webp","collection":"kak-sdelat","tags":"брендинг, стратегия","author":"aksinya-kupina","read_time":11,"date":"3 августа 2026"},"fields":{"slug":"rebrending-kompanii-chto-eto-kogda-on-nuzhen-i-kak-ego-provesti","uri":"/blog/rebrending-kompanii-chto-eto-kogda-on-nuzhen-i-kak-ego-provesti/"}}},{"node":{"frontmatter":{"title":"Стратегия продвижения в интернете: как выбрать каналы и распределить бюджет","description":"Как выбрать каналы продвижения в интернете и распределить между ними рекламный бюджет — по шагам, с метриками и примерами. Опыт агентства Nimax.","cover_image":"/images/blog/cover-strategiya-prodvizheniya-v-internete-kak-vybrat-kanaly-i-raspredelit-byudzhet.webp","collection":"kak-sdelat","tags":"маркетинг, перформанс, стратегия","author":"vladimir-hlestkin","read_time":11,"date":"3 августа 2026"},"fields":{"slug":"strategiya-prodvizheniya-v-internete-kak-vybrat-kanaly-i-raspredelit-byudzhet","uri":"/blog/strategiya-prodvizheniya-v-internete-kak-vybrat-kanaly-i-raspredelit-byudzhet/"}}},{"node":{"frontmatter":{"title":"Как компании проходят AI-трансформацию сегодня: разговор в клубе Nimax Select","description":"Разбираем, как бизнес проходит AI-трансформацию, на примере первой встречи закрытого клиентского клуба Nimax Select: от личного помощника до перестройки всей модели работы компании.","cover_image":"/images/blog/cover-kak-kompanii-prohodyat-ai-transformatsiyu-nimax-select.webp","collection":"chto-proishodit","tags":"маркетинг, ИИ, стратегия","author":"nimax","read_time":5,"date":"23 июля 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