{"componentChunkName":"component---src-containers-blog-post-js","path":"/blog/kak-vyzhat-maksimum-iz-digital-reklamy-v-b2b-segmente/","result":{"data":{"page":{"body":"var _excluded = [\"components\"];\nfunction _extends() { return _extends = Object.assign ? Object.assign.bind() : function (n) { for (var e = 1; e < arguments.length; e++) { var t = arguments[e]; for (var r in t) ({}).hasOwnProperty.call(t, r) && (n[r] = t[r]); } return n; }, _extends.apply(null, arguments); }\nfunction _objectWithoutProperties(e, t) { if (null == e) return {}; var o, r, i = _objectWithoutPropertiesLoose(e, t); if (Object.getOwnPropertySymbols) { var n = Object.getOwnPropertySymbols(e); for (r = 0; r < n.length; r++) o = n[r], -1 === t.indexOf(o) && {}.propertyIsEnumerable.call(e, o) && (i[o] = e[o]); } return i; }\nfunction _objectWithoutPropertiesLoose(r, e) { if (null == r) return {}; var t = {}; for (var n in r) if ({}.hasOwnProperty.call(r, n)) { if (-1 !== e.indexOf(n)) continue; t[n] = r[n]; } return t; }\n/* @jsxRuntime classic */\n/* @jsx mdx */\n\nvar _frontmatter = {\n  \"title\": \"Как выжать максимум из digital-рекламы в B2B-сегменте\",\n  \"description\": \"Как выжать максимум из digital-рекламы в B2B-сегменте: стратегии, инструменты и подходы для работы со сложной аудиторией с длинным циклом сделки.\",\n  \"date\": \"2025-11-20\",\n  \"slug\": \"kak-vyzhat-maksimum-iz-digital-reklamy-v-b2b-segmente\",\n  \"cover_image\": \"/images/blog/cover-09.png\",\n  \"author\": \"nastya-zhlobitskaya\",\n  \"tags\": \"маркетинг, перформанс, контекст\",\n  \"read_time\": 6,\n  \"collection\": \"kak-sdelat\",\n  \"source\": \"workspace.ru\",\n  \"original_url\": \"https://workspace.ru/blog/kak-vyzhat-maksimum-iz-digital-reklamy-v-b2b-segmente/\"\n};\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n    props = _objectWithoutProperties(_ref, _excluded);\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"p\", null, \"\\u041F\\u0440\\u043E\\u0434\\u0432\\u0438\\u0433\\u0430\\u0442\\u044C IT-\\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u044F \\u2014 \\u0432\\u0441\\u0435\\u0433\\u0434\\u0430 \\u0432\\u044B\\u0437\\u043E\\u0432. \\u041E\\u0441\\u043E\\u0431\\u0435\\u043D\\u043D\\u043E \\u0432 \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u0430\\u0445 B2B \\u0438 B2G, \\u0433\\u0434\\u0435 \\u0446\\u0438\\u043A\\u043B \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0438 \\u0434\\u043B\\u0438\\u043D\\u043D\\u044B\\u0439, \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044F \\u0441\\u043F\\u0435\\u0446\\u0438\\u0444\\u0438\\u0447\\u0435\\u0441\\u043A\\u0430\\u044F, \\u0430 \\u0434\\u043E\\u0432\\u0435\\u0440\\u0438\\u0435 \\u043A \\u0431\\u0440\\u0435\\u043D\\u0434\\u0443 \\u043A\\u0440\\u0438\\u0442\\u0438\\u0447\\u043D\\u043E.\"), mdx(\"p\", null, \"PRO32 \\u2014 \\u043F\\u043E\\u0441\\u0442\\u0430\\u0432\\u0449\\u0438\\u043A IT-\\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0439 \\u0434\\u043B\\u044F \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430, \\u0433\\u043E\\u0441\\u0441\\u0442\\u0440\\u0443\\u043A\\u0442\\u0443\\u0440 \\u0438 \\u0434\\u043E\\u043C\\u0430\\u0448\\u043D\\u0438\\u0445 \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439, \\u043E\\u0431\\u0440\\u0430\\u0442\\u0438\\u043B\\u0441\\u044F \\u043A \\u043D\\u0430\\u043C \\u0441 \\u043F\\u0440\\u043E\\u0441\\u0442\\u043E\\u0439 \\u043D\\u0430 \\u0441\\u043B\\u043E\\u0432\\u0430\\u0445, \\u043D\\u043E \\u0441\\u043B\\u043E\\u0436\\u043D\\u043E\\u0439 \\u043F\\u043E \\u0441\\u0443\\u0442\\u0438 \\u0437\\u0430\\u0434\\u0430\\u0447\\u0435\\u0439: \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u044C \\u043D\\u043E\\u0432\\u0443\\u044E \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E, \\u0443\\u0432\\u0435\\u043B\\u0438\\u0447\\u0438\\u0442\\u044C \\u0434\\u043E\\u0445\\u043E\\u0434 \\u0438 \\u0443\\u043A\\u0440\\u0435\\u043F\\u0438\\u0442\\u044C \\u0431\\u0440\\u0435\\u043D\\u0434 \\u0447\\u0435\\u0440\\u0435\\u0437 digital.\"), mdx(\"p\", null, \"\\u041C\\u044B \\u043F\\u043E\\u0434\\u043E\\u0448\\u043B\\u0438 \\u043A \\u0437\\u0430\\u0434\\u0430\\u0447\\u0435 \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u043D\\u043E, \\u0432\\u044B\\u0441\\u0442\\u0440\\u043E\\u0438\\u0432 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044E, \\u043A\\u043E\\u0442\\u043E\\u0440\\u0430\\u044F \\u0441\\u043E\\u0447\\u0435\\u0442\\u0430\\u0435\\u0442 performance-\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433, \\u0442\\u0430\\u0440\\u0433\\u0435\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u043D\\u0443\\u044E \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443 \\u0438 \\u043C\\u0435\\u0434\\u0438\\u0439\\u043D\\u044B\\u0435 \\u0444\\u043E\\u0440\\u043C\\u0430\\u0442\\u044B. \\u0418 \\u0432\\u043E\\u0442 \\u043A\\u0430\\u043A \\u044D\\u0442\\u043E \\u043F\\u0440\\u043E\\u0438\\u0441\\u0445\\u043E\\u0434\\u0438\\u043B\\u043E.\"), mdx(\"h3\", null, \"\\u0410\\u0443\\u0434\\u0438\\u0442: \\u0441 \\u0447\\u0435\\u0433\\u043E \\u043D\\u0430\\u0447\\u0438\\u043D\\u0430\\u0435\\u0442\\u0441\\u044F \\u0440\\u043E\\u0441\\u0442\"), mdx(\"p\", null, \"\\u041F\\u0435\\u0440\\u0432\\u044B\\u0439 \\u0448\\u0430\\u0433 \\u2014 \\u0430\\u0443\\u0434\\u0438\\u0442 \\u0441\\u0442\\u0430\\u0440\\u044B\\u0445 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0439. \\u041D\\u0430 \\u043F\\u0435\\u0440\\u0432\\u044B\\u0439 \\u0432\\u0437\\u0433\\u043B\\u044F\\u0434 \\u0432\\u0441\\u0451 \\u0432\\u044B\\u0433\\u043B\\u044F\\u0434\\u0435\\u043B\\u043E \\u043D\\u043E\\u0440\\u043C\\u0430\\u043B\\u044C\\u043D\\u043E, \\u043D\\u043E \\u043F\\u0440\\u0438 \\u0432\\u043D\\u0438\\u043C\\u0430\\u0442\\u0435\\u043B\\u044C\\u043D\\u043E\\u043C \\u0440\\u0430\\u0437\\u0431\\u043E\\u0440\\u0435 \\u043F\\u0440\\u043E\\u044F\\u0432\\u0438\\u043B\\u0438\\u0441\\u044C \\u043F\\u0440\\u043E\\u0431\\u043B\\u0435\\u043C\\u044B:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u041F\\u0435\\u0440\\u0435\\u0441\\u0435\\u043A\\u0430\\u044E\\u0449\\u0430\\u044F\\u0441\\u044F \\u0441\\u0435\\u043C\\u0430\\u043D\\u0442\\u0438\\u043A\\u0430: \\u043E\\u0434\\u043D\\u0438 \\u0438 \\u0442\\u0435 \\u0436\\u0435 \\u043A\\u043B\\u044E\\u0447\\u0438 \\u043F\\u043E\\u044F\\u0432\\u043B\\u044F\\u043B\\u0438\\u0441\\u044C \\u0432 \\u0440\\u0430\\u0437\\u043D\\u044B\\u0445 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F\\u0445, \\xAB\\u0441\\u044A\\u0435\\u0434\\u0430\\u044F\\xBB \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442 \\u0434\\u0440\\u0443\\u0433 \\u0443 \\u0434\\u0440\\u0443\\u0433\\u0430.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u041D\\u0435\\u0434\\u043E\\u0441\\u0442\\u0430\\u0442\\u043E\\u043A \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u044B\\u0445 \\u0444\\u043E\\u0440\\u043C\\u0430\\u0442\\u043E\\u0432: \\u0431\\u0430\\u043D\\u043D\\u0435\\u0440\\u044B, \\u0432\\u0438\\u0434\\u0435\\u043E \\u0438 \\u0433\\u0440\\u0430\\u0444\\u0438\\u043A\\u0430 \\u043F\\u0440\\u0430\\u043A\\u0442\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438 \\u043D\\u0435 \\u0438\\u0441\\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u043B\\u0438\\u0441\\u044C, \\u0445\\u043E\\u0442\\u044F \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u044B\\u0435 \\u044D\\u043B\\u0435\\u043C\\u0435\\u043D\\u0442\\u044B \\u0434\\u0430\\u044E\\u0442 \\u0432\\u043E\\u0432\\u043B\\u0435\\u0447\\u0451\\u043D\\u043D\\u043E\\u0441\\u0442\\u044C \\u0438 \\u043F\\u043E\\u0432\\u044B\\u0448\\u0430\\u044E\\u0442 \\u0443\\u0437\\u043D\\u0430\\u0432\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u041E\\u0442\\u0441\\u0443\\u0442\\u0441\\u0442\\u0432\\u0438\\u0435 \\u0442\\u043E\\u0432\\u0430\\u0440\\u043D\\u044B\\u0445 \\u0444\\u0438\\u0434\\u043E\\u0432: \\u044D\\u0442\\u043E \\u043E\\u0433\\u0440\\u0430\\u043D\\u0438\\u0447\\u0438\\u0432\\u0430\\u043B\\u043E \\u0430\\u0432\\u0442\\u043E\\u043C\\u0430\\u0442\\u0438\\u0437\\u0430\\u0446\\u0438\\u044E \\u0438 \\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435.\")), mdx(\"p\", null, \"\\u0412\\u044B\\u0432\\u043E\\u0434 \\u0431\\u044B\\u043B \\u043E\\u0447\\u0435\\u0432\\u0438\\u0434\\u0435\\u043D: \\u0440\\u043E\\u0441\\u0442 \\u0431\\u0435\\u0437 \\u043F\\u0435\\u0440\\u0435\\u0441\\u0442\\u0440\\u043E\\u0439\\u043A\\u0438 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0439 \\u0438 \\u0432\\u043D\\u0435\\u0434\\u0440\\u0435\\u043D\\u0438\\u044F \\u043D\\u043E\\u0432\\u044B\\u0445 \\u0444\\u043E\\u0440\\u043C\\u0430\\u0442\\u043E\\u0432 \\u043D\\u0435\\u0432\\u043E\\u0437\\u043C\\u043E\\u0436\\u0435\\u043D.\"), mdx(\"h3\", null, \"\\u041F\\u0435\\u0440\\u0432\\u044B\\u0435 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0438 \\u0442\\u0430\\u0440\\u0433\\u0435\\u0442\\u0438\\u043D\\u0433\"), mdx(\"p\", null, \"\\u041A\\u043E\\u0433\\u0434\\u0430 \\u043C\\u044B \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u0440\\u0438\\u0441\\u0442\\u0443\\u043F\\u0438\\u043B\\u0438 \\u043A \\u0440\\u0430\\u0431\\u043E\\u0442\\u0435, \\u0443 PRO32 \\u0435\\u0449\\u0451 \\u043D\\u0435 \\u0431\\u044B\\u043B\\u043E \\u043F\\u043E\\u0434\\u0433\\u043E\\u0442\\u043E\\u0432\\u043B\\u0435\\u043D\\u043D\\u044B\\u0445 \\u0442\\u043E\\u0432\\u0430\\u0440\\u043D\\u044B\\u0445 \\u0444\\u0438\\u0434\\u043E\\u0432. \\u042D\\u0442\\u043E \\u043E\\u0437\\u043D\\u0430\\u0447\\u0430\\u043B\\u043E, \\u0447\\u0442\\u043E \\u043C\\u044B \\u043D\\u0435 \\u043C\\u043E\\u0433\\u043B\\u0438 \\u0441\\u0440\\u0430\\u0437\\u0443 \\u0437\\u0430\\u043F\\u0443\\u0441\\u0442\\u0438\\u0442\\u044C \\u0430\\u0432\\u0442\\u043E\\u043C\\u0430\\u0442\\u0438\\u0437\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u043D\\u044B\\u0435 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0441 \\u0442\\u043E\\u0447\\u043D\\u043E\\u0439 \\u043F\\u0435\\u0440\\u0441\\u043E\\u043D\\u0430\\u043B\\u0438\\u0437\\u0430\\u0446\\u0438\\u0435\\u0439.\"), mdx(\"p\", null, \"\\u041F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u043C\\u044B \\u0441\\u0442\\u0430\\u0440\\u0442\\u043E\\u0432\\u0430\\u043B\\u0438 \\u0441 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0439 \\u043D\\u0430 \\u041F\\u043E\\u0438\\u0441\\u043A\\u0435 \\u0438 \\u0432 \\u0420\\u0421\\u042F. \\u041E\\u0441\\u043D\\u043E\\u0432\\u043D\\u044B\\u0435 \\u0448\\u0430\\u0433\\u0438 \\u0431\\u044B\\u043B\\u0438 \\u0442\\u0430\\u043A\\u0438\\u043C\\u0438:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0418\\u0441\\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u043B\\u0438 \\u0431\\u0440\\u0435\\u043D\\u0434\\u043E\\u0432\\u044B\\u0435 \\u0438 \\u043A\\u043E\\u043D\\u043A\\u0443\\u0440\\u0435\\u043D\\u0442\\u043D\\u044B\\u0435 \\u0437\\u0430\\u043F\\u0440\\u043E\\u0441\\u044B, \\u0447\\u0442\\u043E\\u0431\\u044B \\u0437\\u0430\\u0445\\u0432\\u0430\\u0442\\u0438\\u0442\\u044C \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E, \\u0443\\u0436\\u0435 \\u043F\\u0440\\u043E\\u044F\\u0432\\u043B\\u044F\\u0432\\u0448\\u0443\\u044E \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441 \\u043A \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430\\u043C PRO32 \\u0438 \\u0430\\u043D\\u0430\\u043B\\u043E\\u0433\\u0438\\u0447\\u043D\\u044B\\u043C\\u0438 \\u0434\\u0440\\u0443\\u0433\\u0438\\u0445 \\u0431\\u0440\\u0435\\u043D\\u0434\\u043E\\u0432.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u041F\\u043E\\u0434\\u043A\\u043B\\u044E\\u0447\\u0438\\u043B\\u0438 \\u0446\\u0435\\u043B\\u0435\\u0432\\u044B\\u0435 \\u043A\\u043B\\u044E\\u0447\\u0438, \\u0447\\u0442\\u043E\\u0431\\u044B \\u0440\\u0430\\u0441\\u0448\\u0438\\u0440\\u0438\\u0442\\u044C \\u043E\\u0445\\u0432\\u0430\\u0442 \\u043D\\u0430 \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0435 \\u043F\\u043E\\u0442\\u0435\\u043D\\u0446\\u0438\\u0430\\u043B\\u044C\\u043D\\u043E \\u0438\\u0441\\u043A\\u0430\\u043B\\u0438 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u044F.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u041D\\u0430\\u0441\\u0442\\u0440\\u043E\\u0438\\u043B\\u0438 \\u0442\\u0430\\u0440\\u0433\\u0435\\u0442\\u0438\\u043D\\u0433 \\u043F\\u043E \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441\\u0430\\u043C \\u0438 LAL-\\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438, \\u0447\\u0442\\u043E\\u0431\\u044B \\u043D\\u0430\\u0439\\u0442\\u0438 \\u043B\\u044E\\u0434\\u0435\\u0439 \\u0441 \\u043F\\u043E\\u0445\\u043E\\u0436\\u0438\\u043C\\u0438 \\u0445\\u0430\\u0440\\u0430\\u043A\\u0442\\u0435\\u0440\\u0438\\u0441\\u0442\\u0438\\u043A\\u0430\\u043C\\u0438 \\u043D\\u0430 \\u0441\\u0443\\u0449\\u0435\\u0441\\u0442\\u0432\\u0443\\u044E\\u0449\\u0438\\u0445 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432 \\u0438 \\u043F\\u043E\\u0442\\u0435\\u043D\\u0446\\u0438\\u0430\\u043B\\u044C\\u043D\\u043E \\u043C\\u043E\\u0433\\u0443\\u0442 \\u043D\\u0443\\u0436\\u0434\\u0430\\u0442\\u044C\\u0441\\u044F \\u0432 \\u0430\\u043D\\u0442\\u0438\\u0432\\u0438\\u0440\\u0443\\u0441\\u0430\\u0445 (\\u043D\\u0430\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440, \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u0438 \\u043A\\u043E\\u043C\\u043F\\u044C\\u044E\\u0442\\u0435\\u0440\\u043E\\u0432).\")), mdx(\"p\", null, \"\\u0427\\u0442\\u043E \\u0432\\u0430\\u0436\\u043D\\u043E: \\u043D\\u0430 \\u044D\\u0442\\u043E\\u043C \\u044D\\u0442\\u0430\\u043F\\u0435 \\u043C\\u044B \\u0442\\u0435\\u0441\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043B\\u0438 \\u0441\\u0440\\u0430\\u0437\\u0443 \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0433\\u0438\\u043F\\u043E\\u0442\\u0435\\u0437 \\u043E\\u0434\\u043D\\u043E\\u0432\\u0440\\u0435\\u043C\\u0435\\u043D\\u043D\\u043E \\u2014 \\u0440\\u0430\\u0437\\u043D\\u044B\\u0435 \\u0437\\u0430\\u043F\\u0440\\u043E\\u0441\\u044B, \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u0438 \\u043A\\u0440\\u0435\\u0430\\u0442\\u0438\\u0432\\u044B. \\u042D\\u0442\\u043E \\u043F\\u043E\\u0437\\u0432\\u043E\\u043B\\u0438\\u043B\\u043E \\u043D\\u0435 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u043E\\u043D\\u044F\\u0442\\u044C, \\u043A\\u0430\\u043A\\u0438\\u0435 \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u044B \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u044E\\u0442 \\u043B\\u0443\\u0447\\u0448\\u0435, \\u043D\\u043E \\u0438 \\u0441\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C \\u0441\\u0442\\u0430\\u0442\\u0438\\u0441\\u0442\\u0438\\u043A\\u0443 \\u0434\\u043B\\u044F \\u0431\\u0443\\u0434\\u0443\\u0449\\u0435\\u0439 \\u043E\\u043F\\u0442\\u0438\\u043C\\u0438\\u0437\\u0430\\u0446\\u0438\\u0438.\"), mdx(\"p\", null, \"\\u0412\\u044B\\u0432\\u043E\\u0434: \\u0441\\u0442\\u0430\\u0440\\u0442\\u043E\\u0432\\u044B\\u0435 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u2014 \\u044D\\u0442\\u043E \\u043D\\u0435 \\u043F\\u0440\\u043E\\u0441\\u0442\\u043E \\xAB\\u0437\\u0430\\u043F\\u0443\\u0441\\u0442\\u0438\\u0442\\u044C \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443\\xBB, \\u0430 \\u043C\\u043E\\u043C\\u0435\\u043D\\u0442, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u0437\\u0430\\u043A\\u043B\\u0430\\u0434\\u044B\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u0431\\u0430\\u0437\\u0430 \\u0434\\u0430\\u043D\\u043D\\u044B\\u0445 \\u043E \\u043F\\u043E\\u0432\\u0435\\u0434\\u0435\\u043D\\u0438\\u0438 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u0438 \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u0438 \\u043A\\u0440\\u0435\\u0430\\u0442\\u0438\\u0432\\u043E\\u0432.\"), mdx(\"h3\", null, \"\\u041C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0438 \\u043D\\u043E\\u0432\\u044B\\u0435 \\u0444\\u043E\\u0440\\u043C\\u0430\\u0442\\u044B\"), mdx(\"p\", null, \"\\u0427\\u0435\\u0440\\u0435\\u0437 \\u043C\\u0435\\u0441\\u044F\\u0446, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u0441\\u0442\\u0430\\u0440\\u0442\\u043E\\u0432\\u044B\\u0435 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u043B\\u0438 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442, \\u043C\\u044B \\u043F\\u0440\\u0438\\u0441\\u0442\\u0443\\u043F\\u0438\\u043B\\u0438 \\u043A \\u0440\\u0430\\u0441\\u0448\\u0438\\u0440\\u0435\\u043D\\u0438\\u044E. \\u041C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u2014 \\u044D\\u0442\\u043E \\u043D\\u0435 \\u043F\\u0440\\u043E \\xAB\\u0432\\u043B\\u0438\\u0442\\u044C \\u0431\\u043E\\u043B\\u044C\\u0448\\u0435 \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442\\u0430\\xBB, \\u0430 \\u043F\\u0440\\u043E \\u0443\\u043C\\u043D\\u043E\\u0435 \\u0440\\u0430\\u0441\\u0448\\u0438\\u0440\\u0435\\u043D\\u0438\\u0435 \\u0442\\u0430\\u043C, \\u0433\\u0434\\u0435 \\u0435\\u0441\\u0442\\u044C \\u043F\\u043E\\u0434\\u0442\\u0432\\u0435\\u0440\\u0436\\u0434\\u0451\\u043D\\u043D\\u0430\\u044F \\u043E\\u0442\\u0434\\u0430\\u0447\\u0430.\"), mdx(\"p\", null, \"\\u0427\\u0442\\u043E \\u0441\\u0434\\u0435\\u043B\\u0430\\u043B\\u0438:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0423\\u0432\\u0435\\u043B\\u0438\\u0447\\u0438\\u043B\\u0438 \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442\\u044B \\u043D\\u0430 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0435 \\u043F\\u0440\\u0438\\u043D\\u043E\\u0441\\u0438\\u043B\\u0438 \\u043B\\u0438\\u0434\\u044B \\u0438 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0417\\u0430\\u043F\\u0443\\u0441\\u0442\\u0438\\u043B\\u0438 \\u041C\\u0430\\u0441\\u0442\\u0435\\u0440\\u0430 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0439, \\u0447\\u0442\\u043E\\u0431\\u044B \\u043E\\u0445\\u0432\\u0430\\u0442\\u0438\\u0442\\u044C \\u0431\\u043E\\u043B\\u044C\\u0448\\u0435 \\u0440\\u0435\\u043B\\u0435\\u0432\\u0430\\u043D\\u0442\\u043D\\u043E\\u0439 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u0431\\u0435\\u0437 \\u043F\\u043E\\u0442\\u0435\\u0440\\u0438 \\u043A\\u043E\\u043D\\u0442\\u0440\\u043E\\u043B\\u044F.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u041F\\u043E\\u0434\\u043A\\u043B\\u044E\\u0447\\u0438\\u043B\\u0438 \\u043C\\u0435\\u0434\\u0438\\u0439\\u043D\\u044B\\u0439 \\u0431\\u0430\\u043D\\u043D\\u0435\\u0440 \\u043D\\u0430 \\u043F\\u043E\\u0438\\u0441\\u043A\\u0435 \\u2014 \\u043F\\u0435\\u0440\\u0432\\u044B\\u0439 \\u043D\\u0430\\u0442\\u0438\\u0432\\u043D\\u044B\\u0439 \\u0444\\u043E\\u0440\\u043C\\u0430\\u0442 \\u0434\\u043B\\u044F PRO32, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0439 \\u043F\\u043E\\u0437\\u0432\\u043E\\u043B\\u044F\\u043B \\u0430\\u043A\\u043A\\u0443\\u0440\\u0430\\u0442\\u043D\\u043E \\u0438\\u043D\\u0442\\u0435\\u0433\\u0440\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C\\u0441\\u044F \\u0432 \\u043F\\u043E\\u0442\\u043E\\u043A \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u041A\\u043E\\u0433\\u0434\\u0430 \\u043F\\u043E\\u0434\\u0433\\u043E\\u0442\\u043E\\u0432\\u0438\\u043B\\u0438 \\u0442\\u043E\\u0432\\u0430\\u0440\\u043D\\u044B\\u0435 \\u0444\\u0438\\u0434\\u044B, \\u0432\\u043A\\u043B\\u044E\\u0447\\u0438\\u043B\\u0438 \\u0442\\u043E\\u0432\\u0430\\u0440\\u043D\\u044B\\u0435 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0438 \\u0441\\u043C\\u0430\\u0440\\u0442-\\u0431\\u0430\\u043D\\u043D\\u0435\\u0440\\u044B \\u2014 \\u044D\\u0442\\u043E \\u043F\\u043E\\u0437\\u0432\\u043E\\u043B\\u0438\\u043B\\u043E \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u0442\\u044C \\u043A\\u043E\\u043D\\u043A\\u0440\\u0435\\u0442\\u043D\\u044B\\u0439 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442 \\u043A\\u043E\\u043D\\u043A\\u0440\\u0435\\u0442\\u043D\\u043E\\u043C\\u0443 \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u044E, \\u043F\\u043E\\u0432\\u044B\\u0448\\u0430\\u044F CTR \\u0438 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0414\\u043E\\u0431\\u0430\\u0432\\u0438\\u043B\\u0438 \\u043C\\u0435\\u0434\\u0438\\u0439\\u043D\\u0443\\u044E \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u044E \\u043F\\u043E \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441\\u0430\\u043C, \\u0447\\u0442\\u043E\\u0431\\u044B \\u043E\\u0434\\u043D\\u043E\\u0432\\u0440\\u0435\\u043C\\u0435\\u043D\\u043D\\u043E \\u043F\\u043E\\u0432\\u044B\\u0448\\u0430\\u0442\\u044C \\u0443\\u0437\\u043D\\u0430\\u0432\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430 \\u0438 \\u043F\\u043E\\u0434\\u0434\\u0435\\u0440\\u0436\\u0438\\u0432\\u0430\\u0442\\u044C \\u0432\\u0435\\u0440\\u0445\\u043D\\u0438\\u0435 \\u0443\\u0440\\u043E\\u0432\\u043D\\u0438 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436.\")), mdx(\"p\", null, \"\\u041A\\u043B\\u044E\\u0447\\u0435\\u0432\\u043E\\u0439 \\u0438\\u043D\\u0441\\u0430\\u0439\\u0442: \\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0434\\u043E\\u043B\\u0436\\u043D\\u043E \\u0431\\u044B\\u0442\\u044C \\u043E\\u0441\\u043D\\u043E\\u0432\\u0430\\u043D\\u043E \\u043D\\u0430 \\u0434\\u0430\\u043D\\u043D\\u044B\\u0445, \\u0438\\u043D\\u0430\\u0447\\u0435 \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442 \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u0443\\u0435\\u0442\\u0441\\u044F \\u0432\\u043F\\u0443\\u0441\\u0442\\u0443\\u044E. \\u041C\\u044B \\u0440\\u0430\\u0441\\u0448\\u0438\\u0440\\u044F\\u043B\\u0438 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0442\\u0435 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u043B\\u0438 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442 \\u043D\\u0430 \\u0442\\u0435\\u0441\\u0442\\u043E\\u0432\\u043E\\u043C \\u044D\\u0442\\u0430\\u043F\\u0435.\"), mdx(\"h3\", null, \"\\u041E\\u043F\\u0442\\u0438\\u043C\\u0438\\u0437\\u0430\\u0446\\u0438\\u044F \\u043C\\u043E\\u0434\\u0435\\u043B\\u0435\\u0439 \\u043E\\u043F\\u043B\\u0430\\u0442\\u044B\"), mdx(\"p\", null, \"\\u041F\\u043E\\u0441\\u043B\\u0435 \\u0442\\u043E\\u0433\\u043E \\u043A\\u0430\\u043A \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u043D\\u0430\\u0447\\u0430\\u043B\\u0438 \\u0441\\u0442\\u0430\\u0431\\u0438\\u043B\\u044C\\u043D\\u043E \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0442\\u044C, \\u043C\\u044B \\u043D\\u0430\\u0447\\u0430\\u043B\\u0438 \\u0442\\u0435\\u0441\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C \\u0440\\u0430\\u0437\\u043B\\u0438\\u0447\\u043D\\u044B\\u0435 \\u043C\\u043E\\u0434\\u0435\\u043B\\u0438 \\u043E\\u043F\\u043B\\u0430\\u0442\\u044B \\u2014 \\u0438 \\u0437\\u0434\\u0435\\u0441\\u044C \\u0432\\u0430\\u0436\\u0435\\u043D \\u0431\\u044B\\u043B \\u0431\\u0430\\u043B\\u0430\\u043D\\u0441 \\u043C\\u0435\\u0436\\u0434\\u0443 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C\\u044E \\u043B\\u0438\\u0434\\u0430 \\u0438 \\u043E\\u0431\\u044A\\u0451\\u043C\\u043E\\u043C \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436.\"), mdx(\"p\", null, \"\\u041C\\u044B \\u0438\\u0441\\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u043B\\u0438 \\u0442\\u0440\\u0438 \\u043C\\u043E\\u0434\\u0435\\u043B\\u0438:\"), mdx(\"ol\", null, mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041E\\u043F\\u043B\\u0430\\u0442\\u0430 \\u0437\\u0430 \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A \\u2014 \\u043D\\u0430 \\u0441\\u0442\\u0430\\u0440\\u0442\\u0435, \\u0447\\u0442\\u043E\\u0431\\u044B \\u0441\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C \\u0441\\u0442\\u0430\\u0442\\u0438\\u0441\\u0442\\u0438\\u043A\\u0443 \\u0438 \\u043F\\u043E\\u043D\\u044F\\u0442\\u044C \\u043F\\u043E\\u0432\\u0435\\u0434\\u0435\\u043D\\u0438\\u0435 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041E\\u043F\\u043B\\u0430\\u0442\\u0430 \\u0437\\u0430 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438 \\u2014 \\u043A\\u043E\\u0433\\u0434\\u0430 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u0441\\u0442\\u0430\\u0431\\u0438\\u043B\\u044C\\u043D\\u043E \\u043D\\u0430\\u0431\\u0438\\u0440\\u0430\\u043B\\u0430 \\u043D\\u0443\\u0436\\u043D\\u043E\\u0435 \\u043A\\u043E\\u043B\\u0438\\u0447\\u0435\\u0441\\u0442\\u0432\\u043E \\u043B\\u0438\\u0434\\u043E\\u0432 \\u0438 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043E\\u043A, \\u0447\\u0442\\u043E\\u0431\\u044B \\u043D\\u0430\\u043F\\u0440\\u044F\\u043C\\u0443\\u044E \\u043F\\u043B\\u0430\\u0442\\u0438\\u0442\\u044C \\u0437\\u0430 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041E\\u043F\\u043B\\u0430\\u0442\\u0430 \\u043F\\u043E \\u0414\\u0420\\u0420 (\\u0434\\u043E\\u043B\\u0435 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0445 \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u043E\\u0432) \\u2014 \\u0435\\u0441\\u043B\\u0438 CPO \\u0441\\u0442\\u0430\\u043D\\u043E\\u0432\\u0438\\u043B\\u0441\\u044F \\u0441\\u043B\\u0438\\u0448\\u043A\\u043E\\u043C \\u0432\\u044B\\u0441\\u043E\\u043A\\u0438\\u043C, \\u0447\\u0442\\u043E\\u0431\\u044B \\u0441\\u043E\\u0445\\u0440\\u0430\\u043D\\u0438\\u0442\\u044C \\u0440\\u0435\\u043D\\u0442\\u0430\\u0431\\u0435\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u044C.\")), mdx(\"p\", null, \"\\u041F\\u043E\\u0447\\u0435\\u043C\\u0443 \\u044D\\u0442\\u043E \\u0432\\u0430\\u0436\\u043D\\u043E: \\u0433\\u0438\\u0431\\u043A\\u0430\\u044F \\u043C\\u043E\\u0434\\u0435\\u043B\\u044C \\u043E\\u043F\\u043B\\u0430\\u0442\\u044B \\u043F\\u043E\\u0437\\u0432\\u043E\\u043B\\u0438\\u043B\\u0430 \\u043D\\u0435 \\u043F\\u0440\\u043E\\u0441\\u0442\\u043E \\u0442\\u0440\\u0430\\u0442\\u0438\\u0442\\u044C \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442, \\u0430 \\u0443\\u043F\\u0440\\u0430\\u0432\\u043B\\u044F\\u0442\\u044C \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C\\u044E \\u043A\\u0430\\u0436\\u0434\\u043E\\u0433\\u043E \\u043B\\u0438\\u0434\\u0430 \\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436. \\u041C\\u044B \\u043C\\u043E\\u0433\\u043B\\u0438 \\u0443\\u0432\\u0435\\u043B\\u0438\\u0447\\u0438\\u0432\\u0430\\u0442\\u044C \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442\\u044B \\u0442\\u0430\\u043C, \\u0433\\u0434\\u0435 \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u044C \\u0431\\u044B\\u043B\\u0430 \\u043C\\u0430\\u043A\\u0441\\u0438\\u043C\\u0430\\u043B\\u044C\\u043D\\u043E\\u0439, \\u0438 \\u0441\\u043D\\u0438\\u0436\\u0430\\u0442\\u044C \\u2014 \\u0433\\u0434\\u0435 \\u0446\\u0435\\u043D\\u0430 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438 \\u0440\\u043E\\u0441\\u043B\\u0430.\"), mdx(\"p\", null, \"\\u0412\\u044B\\u0432\\u043E\\u0434 \\u0434\\u043B\\u044F \\u044D\\u043A\\u0441\\u043F\\u0435\\u0440\\u0442\\u043E\\u0432: \\u0433\\u0440\\u0430\\u043C\\u043E\\u0442\\u043D\\u0430\\u044F \\u043D\\u0430\\u0441\\u0442\\u0440\\u043E\\u0439\\u043A\\u0430 \\u043C\\u043E\\u0434\\u0435\\u043B\\u0435\\u0439 \\u043E\\u043F\\u043B\\u0430\\u0442\\u044B \\u2014 \\u044D\\u0442\\u043E \\u043D\\u0435 \\xAB\\u0433\\u0430\\u043B\\u043E\\u0447\\u043A\\u0430\\xBB, \\u0430 \\u0438\\u043D\\u0441\\u0442\\u0440\\u0443\\u043C\\u0435\\u043D\\u0442 \\u043A\\u043E\\u043D\\u0442\\u0440\\u043E\\u043B\\u044F \\u0438 \\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0439 \\u043D\\u0430\\u043F\\u0440\\u044F\\u043C\\u0443\\u044E \\u0432\\u043B\\u0438\\u044F\\u0435\\u0442 \\u043D\\u0430 ROI.\"), mdx(\"h3\", null, \"\\u041C\\u0435\\u0434\\u0438\\u0439\\u043D\\u044B\\u0435 \\u0444\\u043E\\u0440\\u043C\\u0430\\u0442\\u044B \\u0438 \\u0442\\u0430\\u0440\\u0433\\u0435\\u0442 \\u0432 VK Ads\"), mdx(\"p\", null, \"\\u041A\\u043E\\u0433\\u0434\\u0430 performance-\\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0443\\u0436\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u043B\\u0438 \\u0443\\u0441\\u0442\\u043E\\u0439\\u0447\\u0438\\u0432\\u044B\\u0439 \\u0440\\u043E\\u0441\\u0442, \\u043C\\u044B \\u043F\\u0435\\u0440\\u0435\\u0448\\u043B\\u0438 \\u043A \\u0441\\u043B\\u0435\\u0434\\u0443\\u044E\\u0449\\u0435\\u0439 \\u0437\\u0430\\u0434\\u0430\\u0447\\u0435 \\u2014 \\u0443\\u0432\\u0435\\u043B\\u0438\\u0447\\u0438\\u0442\\u044C \\u043E\\u0445\\u0432\\u0430\\u0442 \\u0438 \\u0432\\u043E\\u0432\\u043B\\u0435\\u0447\\u044C \\u043D\\u043E\\u0432\\u0443\\u044E \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E, \\u043A\\u043E\\u0442\\u043E\\u0440\\u0430\\u044F \\u0435\\u0449\\u0451 \\u043D\\u0435 \\u0431\\u044B\\u043B\\u0430 \\u0437\\u043D\\u0430\\u043A\\u043E\\u043C\\u0430 \\u0441 PRO32.\"), mdx(\"p\", null, \"\\u0414\\u043B\\u044F \\u044D\\u0442\\u043E\\u0433\\u043E \\u0432\\u044B\\u0431\\u0440\\u0430\\u043B\\u0438 \\u0434\\u0432\\u0430 \\u043D\\u0430\\u043F\\u0440\\u0430\\u0432\\u043B\\u0435\\u043D\\u0438\\u044F:\"), mdx(\"ol\", null, mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041C\\u0435\\u0434\\u0438\\u0439\\u043D\\u044B\\u0435 \\u0444\\u043E\\u0440\\u043C\\u0430\\u0442\\u044B \\u2014 \\u0447\\u0442\\u043E\\u0431\\u044B \\u0443\\u043A\\u0440\\u0435\\u043F\\u0438\\u0442\\u044C \\u0437\\u043D\\u0430\\u043D\\u0438\\u0435 \\u043E \\u0431\\u0440\\u0435\\u043D\\u0434\\u0435 \\u0438 \\u043F\\u043E\\u0432\\u044B\\u0441\\u0438\\u0442\\u044C \\u0443\\u0437\\u043D\\u0430\\u0432\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0422\\u0430\\u0440\\u0433\\u0435\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u043D\\u0430\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430 \\u0432 VK Ads \\u2014 \\u0447\\u0442\\u043E\\u0431\\u044B \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0442\\u044C \\u0441 \\xAB\\u0432\\u0435\\u0440\\u0445\\u043E\\u043C \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438\\xBB \\u0438 \\u0441\\u043E\\u0431\\u0438\\u0440\\u0430\\u0442\\u044C \\u043D\\u043E\\u0432\\u044B\\u0445 \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439.\")), mdx(\"h3\", null, \"01 \\u041C\\u0435\\u0434\\u0438\\u0439\\u043D\\u044B\\u0435 \\u0444\\u043E\\u0440\\u043C\\u0430\\u0442\\u044B: \\u0432\\u043D\\u0438\\u043C\\u0430\\u043D\\u0438\\u0435 \\u0438 \\u0443\\u0437\\u043D\\u0430\\u0432\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C\"), mdx(\"p\", null, \"\\u041C\\u044B \\u0437\\u0430\\u043F\\u0443\\u0441\\u0442\\u0438\\u043B\\u0438 \\u0432\\u0438\\u0434\\u0435\\u043E\\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443 \\u0438 \\u043C\\u0435\\u0434\\u0438\\u0439\\u043D\\u044B\\u0435 \\u0431\\u0430\\u043D\\u043D\\u0435\\u0440\\u044B. \\u0426\\u0435\\u043B\\u044C \\u0431\\u044B\\u043B\\u0430 \\u043D\\u0435 \\u043F\\u0440\\u043E\\u0441\\u0442\\u043E \\xAB\\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u044C\\u0441\\u044F\\xBB, \\u0430 \\u0432\\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C\\u0441\\u044F \\u0432 \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u044C\\u0441\\u043A\\u0438\\u0439 \\u043E\\u043F\\u044B\\u0442 \\u043E\\u0440\\u0433\\u0430\\u043D\\u0438\\u0447\\u043D\\u043E, \\u0441\\u043E\\u0437\\u0434\\u0430\\u0432\\u0430\\u044F \\u043E\\u0449\\u0443\\u0449\\u0435\\u043D\\u0438\\u0435 \\u0443\\u0432\\u0435\\u0440\\u0435\\u043D\\u043D\\u043E\\u0433\\u043E, \\u0442\\u0435\\u0445\\u043D\\u043E\\u043B\\u043E\\u0433\\u0438\\u0447\\u043D\\u043E\\u0433\\u043E \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430.\"), mdx(\"p\", null, \"\\u0412\\u0438\\u0434\\u0435\\u043E\\u0444\\u043E\\u0440\\u043C\\u0430\\u0442 \\u043F\\u043E\\u0437\\u0432\\u043E\\u043B\\u0438\\u043B \\u0434\\u043E\\u043D\\u0435\\u0441\\u0442\\u0438 \\u043F\\u0440\\u0435\\u0438\\u043C\\u0443\\u0449\\u0435\\u0441\\u0442\\u0432\\u0430 IT-\\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0439 PRO32 \\u0431\\u044B\\u0441\\u0442\\u0440\\u0435\\u0435, \\u0447\\u0435\\u043C \\u044D\\u0442\\u043E \\u0434\\u0435\\u043B\\u0430\\u044E\\u0442 \\u0442\\u0435\\u043A\\u0441\\u0442\\u044B \\u2014 \\u043E\\u0441\\u043E\\u0431\\u0435\\u043D\\u043D\\u043E \\u0432 \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u0430\\u0445, \\u0433\\u0434\\u0435 \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u044C \\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u0435\\u0442 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435 \\u043D\\u0435 \\u0441\\u0440\\u0430\\u0437\\u0443, \\u0430 \\u043D\\u0430 \\u043E\\u0441\\u043D\\u043E\\u0432\\u0435 \\u0434\\u043E\\u0432\\u0435\\u0440\\u0438\\u044F.\"), mdx(\"p\", null, \"\\u0411\\u0430\\u043D\\u043D\\u0435\\u0440\\u044B \\u0432 \\u043F\\u043E\\u0438\\u0441\\u043A\\u0435 \\u0438 \\u0420\\u0421\\u042F \\u0443\\u0441\\u0438\\u043B\\u0438\\u0432\\u0430\\u043B\\u0438 \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442, \\u043F\\u043E\\u043C\\u043E\\u0433\\u0430\\u044F \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u044E \\u0443\\u0432\\u0438\\u0434\\u0435\\u0442\\u044C PRO32 \\u0432 \\u0440\\u0430\\u0437\\u043D\\u044B\\u0445 \\u0442\\u043E\\u0447\\u043A\\u0430\\u0445 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430 \\u2014 \\u043E\\u0442 \\u0438\\u043D\\u0444\\u043E\\u0440\\u043C\\u0430\\u0442\\u0438\\u0432\\u043D\\u044B\\u0445 \\u0437\\u0430\\u043F\\u0440\\u043E\\u0441\\u043E\\u0432 \\u0434\\u043E \\u043D\\u0430\\u043C\\u0435\\u0440\\u0435\\u043D\\u0438\\u044F \\u043A\\u0443\\u043F\\u0438\\u0442\\u044C.\"), mdx(\"h3\", null, \"02 \\u0422\\u0430\\u0440\\u0433\\u0435\\u0442 \\u0432 VK Ads: \\u043B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u044F \\u0447\\u0435\\u0440\\u0435\\u0437 \\u0442\\u0435\\u0441\\u0442\\u044B \\u0438 \\u043A\\u0440\\u0435\\u0430\\u0442\\u0438\\u0432\\u044B\"), mdx(\"p\", null, \"\\u041E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u044B\\u043C \\u043D\\u0430\\u043F\\u0440\\u0430\\u0432\\u043B\\u0435\\u043D\\u0438\\u0435\\u043C \\u0441\\u0442\\u0430\\u043B\\u0430 \\u0442\\u0430\\u0440\\u0433\\u0435\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u043D\\u0430\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430 \\u0432\\u043E \\u0412\\u041A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0435. \\u041E\\u0441\\u043D\\u043E\\u0432\\u043D\\u0430\\u044F \\u0446\\u0435\\u043B\\u044C \\u2014 \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u0435 \\u043D\\u043E\\u0432\\u044B\\u0445 \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439 \\u043D\\u0430 \\u0442\\u0440\\u0438\\u0430\\u043B \\u0430\\u043D\\u0442\\u0438\\u0432\\u0438\\u0440\\u0443\\u0441\\u0430 \\u0438 \\u043F\\u043E\\u0441\\u043B\\u0435\\u0434\\u0443\\u044E\\u0449\\u0430\\u044F \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0432 \\u043F\\u043B\\u0430\\u0442\\u043D\\u0443\\u044E \\u043F\\u043E\\u0434\\u043F\\u0438\\u0441\\u043A\\u0443.\"), mdx(\"p\", null, \"\\u041C\\u044B \\u043F\\u0440\\u043E\\u0442\\u0435\\u0441\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043B\\u0438 \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0441\\u0446\\u0435\\u043D\\u0430\\u0440\\u0438\\u0435\\u0432 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u041B\\u0438\\u0434-\\u0444\\u043E\\u0440\\u043C\\u0430 \\u0441 \\u043A\\u0432\\u0438\\u0437\\u043E\\u043C \\u2014 \\u043A\\u043E\\u0440\\u043E\\u0442\\u043A\\u0438\\u0439 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0430\\u043A\\u0442\\u0438\\u0432, \\u0433\\u0434\\u0435 \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u044C \\u043C\\u043E\\u0433 \\u0432\\u044B\\u0431\\u0440\\u0430\\u0442\\u044C \\u043D\\u0443\\u0436\\u043D\\u044B\\u0439 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442;\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u041C\\u0438\\u043D\\u0438\\u043B\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u2014 \\u0441 \\u043E\\u043F\\u0438\\u0441\\u0430\\u043D\\u0438\\u0435\\u043C \\u043F\\u0440\\u0435\\u0438\\u043C\\u0443\\u0449\\u0435\\u0441\\u0442\\u0432 \\u0430\\u043D\\u0442\\u0438\\u0432\\u0438\\u0440\\u0443\\u0441\\u0430 \\u0438 \\u043A\\u043D\\u043E\\u043F\\u043A\\u043E\\u0439 \\xAB\\u041F\\u043E\\u043F\\u0440\\u043E\\u0431\\u043E\\u0432\\u0430\\u0442\\u044C \\u0431\\u0435\\u0441\\u043F\\u043B\\u0430\\u0442\\u043D\\u043E\\xBB;\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u041F\\u0440\\u044F\\u043C\\u0430\\u044F \\u043B\\u0438\\u0434-\\u0444\\u043E\\u0440\\u043C\\u0430 \\u2014 \\u0434\\u043B\\u044F \\u0442\\u0435\\u0441\\u0442\\u0430 \\u0441\\u043A\\u043E\\u0440\\u043E\\u0441\\u0442\\u0438 \\u0438 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438.\")), mdx(\"p\", null, \"\\u0420\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442\\u044B \\u0442\\u0435\\u0441\\u0442\\u043E\\u0432 \\u0431\\u044B\\u043B\\u0438 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044C\\u043D\\u044B\\u043C\\u0438:\"), mdx(\"p\", null, \"\\u041B\\u0438\\u0434-\\u0444\\u043E\\u0440\\u043C\\u0430 \\u0441 \\u043C\\u0438\\u043D\\u0438\\u043B\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u043E\\u043C \\u0434\\u0430\\u043B\\u0430 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E 5,12% \\u043F\\u0440\\u043E\\u0442\\u0438\\u0432 2,89% \\u0443 \\u0441\\u0442\\u0430\\u043D\\u0434\\u0430\\u0440\\u0442\\u043D\\u043E\\u0439 \\u0444\\u043E\\u0440\\u043C\\u044B.\"), mdx(\"p\", null, \"\\u0412\\u043A\\u043B\\u044E\\u0447\\u0435\\u043D\\u0438\\u0435 \\u0432\\u0441\\u0435\\u0445 \\u043F\\u043B\\u0435\\u0439\\u0441\\u043C\\u0435\\u043D\\u0442\\u043E\\u0432 (\\u043B\\u0435\\u043D\\u0442\\u0430, \\u0441\\u0442\\u043E\\u0440\\u0438\\u0441, \\u0434\\u0435\\u0441\\u043A\\u0442\\u043E\\u043F, \\u043C\\u043E\\u0431\\u0438\\u043B\\u044C\\u043D\\u044B\\u0435 \\u0444\\u043E\\u0440\\u043C\\u0430\\u0442\\u044B) \\u0443\\u0441\\u043A\\u043E\\u0440\\u0438\\u043B\\u043E \\u043C\\u043E\\u0434\\u0435\\u0440\\u0430\\u0446\\u0438\\u044E \\u0438 \\u0443\\u0432\\u0435\\u043B\\u0438\\u0447\\u0438\\u043B\\u043E \\u043E\\u0445\\u0432\\u0430\\u0442.\"), mdx(\"p\", null, \"\\u042F\\u0440\\u043A\\u0438\\u0435 \\u043D\\u0435\\u0439\\u0440\\u043E\\u0441\\u0435\\u0442\\u0435\\u0432\\u044B\\u0435 \\u0438 \\u0441\\u0442\\u043E\\u043A\\u043E\\u0432\\u044B\\u0435 \\u0438\\u0437\\u043E\\u0431\\u0440\\u0430\\u0436\\u0435\\u043D\\u0438\\u044F \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u043B\\u0438 \\u0431\\u043E\\u043B\\u0435\\u0435 \\u0432\\u044B\\u0441\\u043E\\u043A\\u0438\\u0439 CTR, \\u0447\\u0435\\u043C \\u043A\\u0440\\u0435\\u0430\\u0442\\u0438\\u0432\\u044B \\u0441 \\u0442\\u0435\\u0445\\u043D\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u043C\\u0438 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0444\\u0435\\u0439\\u0441\\u0430\\u043C\\u0438.\"), mdx(\"h3\", null, \"03 \\u0414\\u043E\\u0436\\u0438\\u043C \\u043B\\u0438\\u0434\\u043E\\u0432 \\u0438 \\u043F\\u043E\\u0432\\u0442\\u043E\\u0440\\u043D\\u044B\\u0435 \\u043A\\u0430\\u0441\\u0430\\u043D\\u0438\\u044F\"), mdx(\"p\", null, \"\\u041F\\u043E\\u0441\\u043B\\u0435 \\u043F\\u0435\\u0440\\u0432\\u0438\\u0447\\u043D\\u043E\\u0433\\u043E \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430 \\u0441 \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u0435\\u043C \\u043C\\u044B \\u043D\\u0435 \\u043E\\u0441\\u0442\\u0430\\u043D\\u0430\\u0432\\u043B\\u0438\\u0432\\u0430\\u043B\\u0438 \\u043A\\u043E\\u043C\\u043C\\u0443\\u043D\\u0438\\u043A\\u0430\\u0446\\u0438\\u044E. \\u041F\\u0435\\u0440\\u0435\\u0445\\u043E\\u0434 \\u0441 \\u0431\\u0435\\u0441\\u043F\\u043B\\u0430\\u0442\\u043D\\u043E\\u0433\\u043E \\u0442\\u0440\\u0438\\u0430\\u043B\\u0430 \\u043D\\u0430 \\u043F\\u043B\\u0430\\u0442\\u043D\\u0443\\u044E \\u043F\\u043E\\u0434\\u043F\\u0438\\u0441\\u043A\\u0443 \\u043F\\u0440\\u043E\\u0438\\u0441\\u0445\\u043E\\u0434\\u0438\\u043B \\u0447\\u0435\\u0440\\u0435\\u0437 email-\\u0440\\u0430\\u0441\\u0441\\u044B\\u043B\\u043A\\u0438, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0435 \\u0448\\u043B\\u0438 \\u043E\\u0442 \\u0441\\u0430\\u043C\\u043E\\u0433\\u043E \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430.\"), mdx(\"p\", null, \"\\u041C\\u044B \\u043F\\u043E\\u043C\\u043E\\u0433\\u043B\\u0438 \\u0432\\u044B\\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C \\u0446\\u0435\\u043F\\u043E\\u0447\\u043A\\u0443 \\u0441\\u043E\\u043E\\u0431\\u0449\\u0435\\u043D\\u0438\\u0439: \\u043E\\u0442 \\u043D\\u0430\\u043F\\u043E\\u043C\\u0438\\u043D\\u0430\\u043D\\u0438\\u0439 \\u043E \\u0442\\u0440\\u0438\\u0430\\u043B\\u0435 \\u0434\\u043E \\u0434\\u0435\\u043C\\u043E\\u043D\\u0441\\u0442\\u0440\\u0430\\u0446\\u0438\\u0438 \\u0446\\u0435\\u043D\\u043D\\u043E\\u0441\\u0442\\u0438 \\u043F\\u043B\\u0430\\u0442\\u043D\\u043E\\u0439 \\u0432\\u0435\\u0440\\u0441\\u0438\\u0438. \\u042D\\u0442\\u0430 \\u0441\\u0432\\u044F\\u0437\\u043A\\u0430 \\u2014 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430 + email-\\u0434\\u043E\\u0436\\u0438\\u043C \\u2014 \\u043E\\u0431\\u0435\\u0441\\u043F\\u0435\\u0447\\u0438\\u043B\\u0430 \\u0441\\u0442\\u0430\\u0431\\u0438\\u043B\\u044C\\u043D\\u044B\\u0439 \\u0440\\u043E\\u0441\\u0442 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0439.\"), mdx(\"h3\", null, \"\\u0420\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442\\u044B\"), mdx(\"p\", null, \"\\u0417\\u0430 \\u0442\\u0440\\u0438 \\u043C\\u0435\\u0441\\u044F\\u0446\\u0430 \\u043C\\u044B \\u043F\\u043E\\u043B\\u0443\\u0447\\u0438\\u043B\\u0438:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0440\\u043E\\u0441\\u0442 \\u0434\\u043E\\u0445\\u043E\\u0434\\u0430: +380%\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0440\\u043E\\u0441\\u0442 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043E\\u043A: +346%\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0441\\u043D\\u0438\\u0436\\u0435\\u043D\\u0438\\u0435 CPL: -10,5%\")), mdx(\"p\", null, \"\\u042D\\u0442\\u0438 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442\\u044B \\u2014 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442 \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u043D\\u043E\\u0433\\u043E \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u0430, \\u0433\\u0434\\u0435 \\u043A\\u0430\\u0436\\u0434\\u0430\\u044F \\u0433\\u0438\\u043F\\u043E\\u0442\\u0435\\u0437\\u0430 \\u0442\\u0435\\u0441\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043B\\u0430\\u0441\\u044C, \\u043A\\u0430\\u0436\\u0434\\u0430\\u044F \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u043E\\u043F\\u0442\\u0438\\u043C\\u0438\\u0437\\u0438\\u0440\\u043E\\u0432\\u0430\\u043B\\u0430\\u0441\\u044C, \\u0430 \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u0444\\u043E\\u0440\\u043C\\u0430\\u0442 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u043B \\u043D\\u0430 \\u043A\\u043E\\u043D\\u043A\\u0440\\u0435\\u0442\\u043D\\u0443\\u044E \\u0446\\u0435\\u043B\\u044C.\"), mdx(\"h3\", null, \"\\u041E\\u0442\\u0437\\u044B\\u0432 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\"), mdx(\"p\", null, \"\\xAB\\u041A\\u043E\\u043D\\u0442\\u0435\\u043A\\u0441\\u0442\\u043D\\u0430\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430 \\u0438\\u0433\\u0440\\u0430\\u0435\\u0442 \\u043A\\u043B\\u044E\\u0447\\u0435\\u0432\\u0443\\u044E \\u0440\\u043E\\u043B\\u044C \\u043D\\u0430 \\u044D\\u0442\\u0430\\u043F\\u0435 \\u0432\\u044B\\u0431\\u043E\\u0440\\u0430 \\u0438 \\u043F\\u043E\\u0438\\u0441\\u043A\\u0430 \\u0438\\u043D\\u0444\\u043E\\u0440\\u043C\\u0430\\u0446\\u0438\\u0438 \\u043E \\u0442\\u043E\\u0432\\u0430\\u0440\\u0435, \\u044F\\u0432\\u043B\\u044F\\u044F\\u0441\\u044C \\u0432\\u0430\\u0436\\u043D\\u044B\\u043C \\u0438\\u043D\\u0441\\u0442\\u0440\\u0443\\u043C\\u0435\\u043D\\u0442\\u043E\\u043C \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432. \\u0411\\u043B\\u0430\\u0433\\u043E\\u0434\\u0430\\u0440\\u044F \\u0441\\u043E\\u0432\\u043C\\u0435\\u0441\\u0442\\u043D\\u043E\\u0439 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0435 \\u0441 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u043E\\u0439 Nimax, \\u043D\\u0430\\u043C \\u0443\\u0434\\u0430\\u043B\\u043E\\u0441\\u044C \\u043E\\u043F\\u0435\\u0440\\u0430\\u0442\\u0438\\u0432\\u043D\\u043E \\u043F\\u0435\\u0440\\u0435\\u0437\\u0430\\u043F\\u0443\\u0441\\u0442\\u0438\\u0442\\u044C \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0435 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0438 \\u0437\\u043D\\u0430\\u0447\\u0438\\u0442\\u0435\\u043B\\u044C\\u043D\\u043E \\u043F\\u0440\\u0435\\u0432\\u044B\\u0441\\u0438\\u0442\\u044C \\u0437\\u0430\\u043F\\u043B\\u0430\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u043D\\u044B\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438.\\xBB\"), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, \"\\u041C\\u0430\\u0440\\u0438\\u044F \\u0410\\u0433\\u0430\\u0440\\u043A\\u043E\\u0432\\u0430, \\u0440\\u0443\\u043A\\u043E\\u0432\\u043E\\u0434\\u0438\\u0442\\u0435\\u043B\\u044C \\u043D\\u0430\\u043F\\u0440\\u0430\\u0432\\u043B\\u0435\\u043D\\u0438\\u044F \\u0438\\u043D\\u0442\\u0435\\u0440\\u043D\\u0435\\u0442-\\u043F\\u0440\\u043E\\u0434\\u0432\\u0438\\u0436\\u0435\\u043D\\u0438\\u044F \\u0438 \\u043A\\u043E\\u043C\\u043C\\u0443\\u043D\\u0438\\u043A\\u0430\\u0446\\u0438\\u0439\")), mdx(\"h3\", null, \"\\u0412\\u044B\\u0432\\u043E\\u0434\\u044B \\u0434\\u043B\\u044F \\u043F\\u0440\\u043E\\u0444\\u0435\\u0441\\u0441\\u0438\\u043E\\u043D\\u0430\\u043B\\u043E\\u0432\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0421\\u0438\\u0441\\u0442\\u0435\\u043C\\u043D\\u044B\\u0439 \\u0430\\u0443\\u0434\\u0438\\u0442 \\u2014 \\u0441\\u0442\\u0430\\u0440\\u0442\\u043E\\u0432\\u0430\\u044F \\u0442\\u043E\\u0447\\u043A\\u0430 \\u0434\\u043B\\u044F \\u043B\\u044E\\u0431\\u043E\\u0433\\u043E \\u0440\\u043E\\u0441\\u0442\\u0430.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0413\\u0438\\u0431\\u043A\\u0438\\u0435 \\u043C\\u043E\\u0434\\u0435\\u043B\\u0438 \\u043E\\u043F\\u043B\\u0430\\u0442\\u044B \\u043F\\u043E\\u0437\\u0432\\u043E\\u043B\\u044F\\u044E\\u0442 \\u043A\\u043E\\u043D\\u0442\\u0440\\u043E\\u043B\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442 \\u0438 \\u0443\\u0432\\u0435\\u043B\\u0438\\u0447\\u0438\\u0432\\u0430\\u0442\\u044C \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, 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\\u0442\\u0435\\u0441\\u0442\\u044B \\u043A\\u0440\\u0435\\u0430\\u0442\\u0438\\u0432\\u043E\\u0432 \\u0438 \\u043F\\u043B\\u0435\\u0439\\u0441\\u043C\\u0435\\u043D\\u0442\\u043E\\u0432 \\u043D\\u0435\\u043E\\u0431\\u0445\\u043E\\u0434\\u0438\\u043C\\u044B \\u0434\\u043B\\u044F \\u0442\\u043E\\u0447\\u043D\\u043E\\u0439 \\u043E\\u043F\\u0442\\u0438\\u043C\\u0438\\u0437\\u0430\\u0446\\u0438\\u0438 \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442\\u0430.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u041A\\u043E\\u0440\\u0440\\u0435\\u043A\\u0442\\u043D\\u043E \\u043D\\u0430\\u0441\\u0442\\u0440\\u043E\\u0435\\u043D\\u043D\\u0430\\u044F \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0430. \\u0414\\u043B\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u044B \\u0432\\u0430\\u0436\\u043D\\u043E \\u0432\\u0438\\u0434\\u0435\\u0442\\u044C, \\u043E\\u0446\\u0435\\u043D\\u0438\\u0432\\u0430\\u0442\\u044C \\u0438 \\u0430\\u043D\\u0430\\u043B\\u0438\\u0437\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C \\u0440\\u0435\\u0430\\u043B\\u044C\\u043D\\u0443\\u044E \\u043A\\u0430\\u0440\\u0442\\u0438\\u043D\\u0443 \\u0434\\u043B\\u044F \\u043F\\u0440\\u0438\\u043D\\u044F\\u0442\\u0438\\u044F \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0439.\")), mdx(\"p\", null, \"PRO32 \\u2014 \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440 \\u0442\\u043E\\u0433\\u043E, \\u043A\\u0430\\u043A \\u043F\\u0440\\u043E\\u0434\\u0443\\u043C\\u0430\\u043D\\u043D\\u0430\\u044F digital-\\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F \\u043F\\u0440\\u0435\\u0432\\u0440\\u0430\\u0449\\u0430\\u0435\\u0442 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0439 \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442 \\u0432 \\u0438\\u043D\\u0441\\u0442\\u0440\\u0443\\u043C\\u0435\\u043D\\u0442 \\u0440\\u043E\\u0441\\u0442\\u0430 \\u0434\\u043E\\u0445\\u043E\\u0434\\u0430 \\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436.\"), mdx(\"p\", null, \"\\u0422\\u0430\\u043A\\u0436\\u0435 \\u043C\\u044B \\u0441\\u043E\\u0431\\u0440\\u0430\\u043B\\u0438 12 \\u0441\\u0430\\u043C\\u044B\\u0445 \\u0440\\u0430\\u0441\\u043F\\u0440\\u043E\\u0441\\u0442\\u0440\\u0430\\u043D\\u0451\\u043D\\u043D\\u044B\\u0445 (\\u0438 \\u0441\\u0430\\u043C\\u044B\\u0445 \\u0434\\u043E\\u0440\\u043E\\u0433\\u0438\\u0445) \\u043E\\u0448\\u0438\\u0431\\u043E\\u043A, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0435 \\u0440\\u0435\\u0433\\u0443\\u043B\\u044F\\u0440\\u043D\\u043E \\u0432\\u0441\\u0442\\u0440\\u0435\\u0447\\u0430\\u0435\\u043C \\u0432 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0435 IT-\\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u0432.\"), mdx(\"p\", null, \"\\u0421\\u043A\\u0430\\u0447\\u0430\\u0439\\u0442\\u0435 \\u0447\\u0435\\u043A-\\u043B\\u0438\\u0441\\u0442 \\u043F\\u043E \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": 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