{"componentChunkName":"component---src-containers-blog-post-js","path":"/blog/kpi-v-marketinge-kakie-metriki-otslezhivat/","result":{"data":{"page":{"body":"var _excluded = [\"components\"];\nfunction _extends() { return _extends = Object.assign ? Object.assign.bind() : function (n) { for (var e = 1; e < arguments.length; e++) { var t = arguments[e]; for (var r in t) ({}).hasOwnProperty.call(t, r) && (n[r] = t[r]); } return n; }, _extends.apply(null, arguments); }\nfunction _objectWithoutProperties(e, t) { if (null == e) return {}; var o, r, i = _objectWithoutPropertiesLoose(e, t); if (Object.getOwnPropertySymbols) { var n = Object.getOwnPropertySymbols(e); for (r = 0; r < n.length; r++) o = n[r], -1 === t.indexOf(o) && {}.propertyIsEnumerable.call(e, o) && (i[o] = e[o]); } return i; }\nfunction _objectWithoutPropertiesLoose(r, e) { if (null == r) return {}; var t = {}; for (var n in r) if ({}.hasOwnProperty.call(r, n)) { if (-1 !== e.indexOf(n)) continue; t[n] = r[n]; } return t; }\n/* @jsxRuntime classic */\n/* @jsx mdx */\n\nvar _frontmatter = {\n \"title\": \"KPI в маркетинге: какие метрики отслеживать и как считать эффективность\",\n \"seo_title\": \"KPI в маркетинге: какие метрики отслеживать\",\n \"description\": \"Разбираем KPI маркетинга: какие показатели считать обязательными, как выбрать 5-7 метрик и посчитать ROMI, CAC и конверсию по формулам.\",\n \"date\": \"2026-09-25\",\n \"slug\": \"kpi-v-marketinge-kakie-metriki-otslezhivat\",\n \"cover_image\": \"/images/blog/cover-kpi-v-marketinge-kakie-metriki-otslezhivat.webp\",\n \"author\": \"sveta-ishmuratova\",\n \"tags\": \"маркетинг, перформанс, стратегия\",\n \"read_time\": 14,\n \"collection\": \"kak-sdelat\",\n \"faq\": [{\n \"question\": \"Что такое KPI простыми словами?\",\n \"answer\": \"KPI (ключевые показатели эффективности) это цифры, показывающие, движется ли работа к поставленной цели. В маркетинге это, например, стоимость привлечения клиента, конверсия и ROMI.\"\n }, {\n \"question\": \"Как считать KPI?\",\n \"answer\": \"Каждый показатель считается по своей формуле. CAC равен затратам на маркетинг и продажи, делённым на число новых клиентов: при затратах 300 000 ₽ и 60 новых клиентах он составляет 5 000 ₽. ROMI считают так: из дохода от маркетинга вычитают затраты, делят результат на затраты и умножают на 100%. Данные для всех показателей берут за один и тот же период.\"\n }, {\n \"question\": \"Какие показатели эффективности маркетинга отслеживать?\",\n \"answer\": \"На стратегическом уровне отслеживают ROMI, ROI и LTV, на тактическом CAC, CPL, CPA, CTR и конверсию. Точный набор зависит от цели бизнеса и используемых рекламных каналов.\"\n }, {\n \"question\": \"Что такое KPI маркетолога и какие показатели у него основные?\",\n \"answer\": \"KPI маркетолога составляют показатели из его зоны ответственности, на которые он может влиять. Основные для большинства специалистов: стоимость лида, число заявок, конверсия и стоимость привлечения клиента, а у руководителя отдела добавляются ROMI и доля продаж из маркетинга.\"\n }, {\n \"question\": \"Сколько KPI нужно отслеживать отделу маркетинга?\",\n \"answer\": \"Достаточно 5–7 показателей. Такого объёма хватает, чтобы покрыть всю воронку от охвата до повторной покупки, и он не перегружает отчётность.\"\n }]\n};\nvar layoutProps = {\n _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n var components = _ref.components,\n props = _objectWithoutProperties(_ref, _excluded);\n return mdx(MDXLayout, _extends({}, layoutProps, props, {\n components: components,\n mdxType: \"MDXLayout\"\n }), mdx(\"p\", null, \"\\u041F\\u043E\\u0434 KPI \\u0432 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0435 \\u043F\\u043E\\u043D\\u0438\\u043C\\u0430\\u044E\\u0442 \\u043A\\u043E\\u043D\\u043A\\u0440\\u0435\\u0442\\u043D\\u044B\\u0435 \\u0438\\u0437\\u043C\\u0435\\u0440\\u0438\\u043C\\u044B\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438, \\u043D\\u0430\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430, \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0438\\u043B\\u0438 ROMI, \\u043F\\u043E \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u043C \\u0432\\u0438\\u0434\\u043D\\u043E, \\u043F\\u0440\\u0438\\u0431\\u043B\\u0438\\u0436\\u0430\\u0435\\u0442\\u0441\\u044F \\u043B\\u0438 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433 \\u043A \\u0446\\u0435\\u043B\\u044F\\u043C \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430, \\u0430 \\u043D\\u0435 \\u043F\\u0440\\u043E\\u0441\\u0442\\u043E \\u0442\\u0440\\u0430\\u0442\\u0438\\u0442 \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442. KPI (key performance indicators) \\u043F\\u0435\\u0440\\u0435\\u0432\\u043E\\u0434\\u0438\\u0442\\u0441\\u044F \\u043A\\u0430\\u043A \\u043A\\u043B\\u044E\\u0447\\u0435\\u0432\\u044B\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438 \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u0438, \\u0430 ROMI \\u0440\\u0430\\u0441\\u0448\\u0438\\u0444\\u0440\\u043E\\u0432\\u044B\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u043A\\u0430\\u043A \\u0440\\u0435\\u043D\\u0442\\u0430\\u0431\\u0435\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u044C \\u0438\\u043D\\u0432\\u0435\\u0441\\u0442\\u0438\\u0446\\u0438\\u0439 \\u0432 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433.\"), mdx(\"p\", null, \"\\u041F\\u0440\\u043E\\u0441\\u0442\\u044B\\u043C\\u0438 \\u0441\\u043B\\u043E\\u0432\\u0430\\u043C\\u0438, \\u044D\\u0442\\u043E \\u043A\\u043E\\u0440\\u043E\\u0442\\u043A\\u0438\\u0439 \\u0441\\u043F\\u0438\\u0441\\u043E\\u043A \\u0446\\u0438\\u0444\\u0440 \\u0434\\u043B\\u044F \\u043E\\u0442\\u0432\\u0435\\u0442\\u0430 \\u043D\\u0430 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441 \\u0440\\u0443\\u043A\\u043E\\u0432\\u043E\\u0434\\u0438\\u0442\\u0435\\u043B\\u044F: \\u0447\\u0442\\u043E \\u043C\\u044B \\u043F\\u043E\\u043B\\u0443\\u0447\\u0438\\u043B\\u0438 \\u0437\\u0430 \\u044D\\u0442\\u0438 \\u0434\\u0435\\u043D\\u044C\\u0433\\u0438? \\u0420\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0439 \\u0440\\u044B\\u043D\\u043E\\u043A \\u043F\\u0440\\u0438 \\u044D\\u0442\\u043E\\u043C \\u0440\\u0430\\u0441\\u0442\\u0451\\u0442: \\u043F\\u043E \\u0434\\u0430\\u043D\\u043D\\u044B\\u043C \\u0410\\u0420\\u0418\\u0420, \\u043E\\u0431\\u044A\\u0451\\u043C \\u0442\\u0440\\u0430\\u0434\\u0438\\u0446\\u0438\\u043E\\u043D\\u043D\\u044B\\u0445 \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u043E\\u0432 \\u0438\\u043D\\u0442\\u0435\\u0440\\u043D\\u0435\\u0442-\\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u044B \\u0438 \\u043F\\u0440\\u043E\\u0434\\u0432\\u0438\\u0436\\u0435\\u043D\\u0438\\u044F \\u0432 \\u0420\\u043E\\u0441\\u0441\\u0438\\u0438 \\u0437\\u0430 \\u044F\\u043D\\u0432\\u0430\\u0440\\u044C\\u2013\\u0438\\u044E\\u043D\\u044C 2026 \\u0433\\u043E\\u0434\\u0430 \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u043B 301 \\u043C\\u043B\\u0440\\u0434 \\u0440\\u0443\\u0431\\u043B\\u0435\\u0439 \\u0431\\u0435\\u0437 \\u041D\\u0414\\u0421, \\u0447\\u0442\\u043E \\u043D\\u0430 11% \\u0431\\u043E\\u043B\\u044C\\u0448\\u0435, \\u0447\\u0435\\u043C \\u0437\\u0430 \\u0442\\u043E\\u0442 \\u0436\\u0435 \\u043F\\u0435\\u0440\\u0438\\u043E\\u0434 2025 \\u0433\\u043E\\u0434\\u0430 (\", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"https://www.comnews.ru/content/247207/2026-09-03/2026-w36/1009/arir-soobschila-o-roste-obema-rynka-internet-reklamy-do-301-mlrd-rubley\"\n }, \"ComNews\"), \", 3 \\u0441\\u0435\\u043D\\u0442\\u044F\\u0431\\u0440\\u044F 2026 \\u0433\\u043E\\u0434\\u0430).\"), mdx(\"p\", null, \"\\u041D\\u0438\\u0436\\u0435 \\u0440\\u0430\\u0437\\u0431\\u0435\\u0440\\u0451\\u043C, \\u043A\\u0430\\u043A\\u0438\\u0435 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0438 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430 \\u043E\\u0442\\u0441\\u043B\\u0435\\u0436\\u0438\\u0432\\u0430\\u0442\\u044C, \\u043A\\u0430\\u043A \\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C \\u043A\\u0430\\u0436\\u0434\\u0443\\u044E \\u043F\\u043E \\u0444\\u043E\\u0440\\u043C\\u0443\\u043B\\u0435 \\u043D\\u0430 \\u043E\\u0434\\u043D\\u043E\\u043C \\u0441\\u043A\\u0432\\u043E\\u0437\\u043D\\u043E\\u043C \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440\\u0435, \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439 \\u0434\\u043E\\u0441\\u0442\\u0430\\u0442\\u043E\\u0447\\u043D\\u043E \\u0438 \\u043A\\u0430\\u043A \\u0441\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C \\u0438\\u0445 \\u043D\\u0430 \\u043E\\u0434\\u043D\\u043E\\u0439 \\u043F\\u0430\\u043D\\u0435\\u043B\\u0438.\"), mdx(\"h2\", null, \"\\u0427\\u0442\\u043E \\u0442\\u0430\\u043A\\u043E\\u0435 KPI \\u0432 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0435 \\u0438 \\u0437\\u0430\\u0447\\u0435\\u043C \\u043E\\u043D\\u0438 \\u043D\\u0443\\u0436\\u043D\\u044B\"), mdx(\"p\", null, \"KPI \\u0432 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0435 \\u0441\\u0432\\u044F\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0443 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u044B \\u0438 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0445 \\u043A\\u0430\\u043D\\u0430\\u043B\\u043E\\u0432 \\u0441 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442\\u043E\\u043C \\u0434\\u043B\\u044F \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430: \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0430\\u043C\\u0438, \\u0434\\u043E\\u0445\\u043E\\u0434\\u043E\\u043C, \\u043F\\u0440\\u0438\\u0431\\u044B\\u043B\\u044C\\u044E. \\u0411\\u0435\\u0437 \\u043D\\u0438\\u0445 \\u043E\\u0442\\u0447\\u0451\\u0442 \\u043F\\u0440\\u0435\\u0432\\u0440\\u0430\\u0449\\u0430\\u0435\\u0442\\u0441\\u044F \\u0432 \\u043F\\u0435\\u0440\\u0435\\u0447\\u0435\\u043D\\u044C \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0439: \\u0441\\u0442\\u043E\\u043B\\u044C\\u043A\\u043E-\\u0442\\u043E \\u043F\\u0443\\u0431\\u043B\\u0438\\u043A\\u0430\\u0446\\u0438\\u0439, \\u0441\\u0442\\u043E\\u043B\\u044C\\u043A\\u043E-\\u0442\\u043E \\u043F\\u043E\\u043A\\u0430\\u0437\\u043E\\u0432, \\u0441\\u0442\\u043E\\u043B\\u044C\\u043A\\u043E-\\u0442\\u043E \\u043A\\u043B\\u0438\\u043A\\u043E\\u0432.\"), mdx(\"p\", null, \"KPI \\u043D\\u0435 \\u0441\\u0443\\u0449\\u0435\\u0441\\u0442\\u0432\\u0443\\u044E\\u0442 \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u043E \\u043E\\u0442 \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"/strategy/\"\n }, \"\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u043E\\u0432\\u043E\\u0439 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0438\"), \". \\u0421\\u043D\\u0430\\u0447\\u0430\\u043B\\u0430 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441 \\u0440\\u0435\\u0448\\u0430\\u0435\\u0442, \\u0447\\u0435\\u0433\\u043E \\u0445\\u043E\\u0447\\u0435\\u0442 \\u0434\\u043E\\u0441\\u0442\\u0438\\u0447\\u044C, \\u043D\\u0430\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440, \\u0432\\u044B\\u0439\\u0442\\u0438 \\u0432 \\u043D\\u043E\\u0432\\u044B\\u0439 \\u0440\\u0435\\u0433\\u0438\\u043E\\u043D \\u0438\\u043B\\u0438 \\u0432\\u044B\\u0440\\u0430\\u0441\\u0442\\u0438 \\u043D\\u0430 20% \\u0437\\u0430 \\u0433\\u043E\\u0434. \\u0422\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u043E\\u0441\\u043B\\u0435 \\u044D\\u0442\\u043E\\u0433\\u043E \\u0432\\u044B\\u0431\\u0438\\u0440\\u0430\\u044E\\u0442 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438, \\u0447\\u0442\\u043E\\u0431\\u044B \\u0432\\u0438\\u0434\\u0435\\u0442\\u044C \\u044D\\u0442\\u043E \\u0434\\u0432\\u0438\\u0436\\u0435\\u043D\\u0438\\u0435. \\u041F\\u043E\\u0434\\u0440\\u043E\\u0431\\u043D\\u044B\\u0439 \\u0440\\u0430\\u0437\\u0431\\u043E\\u0440 \\u043C\\u044B \\u043F\\u0443\\u0431\\u043B\\u0438\\u043A\\u043E\\u0432\\u0430\\u043B\\u0438 \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u043E: \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"/blog/marketingovaya-strategiya-dlya-biznesa/\"\n }, \"\\u043A\\u0430\\u043A \\u0440\\u0430\\u0437\\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0442\\u044C \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u043E\\u0432\\u0443\\u044E \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044E \\u043F\\u043E \\u0448\\u0430\\u0433\\u0430\\u043C\"), \".\"), mdx(\"p\", null, \"\\u0417\\u0430\\u0447\\u0435\\u043C \\u043D\\u0443\\u0436\\u043D\\u044B KPI, \\u0435\\u0441\\u043B\\u0438 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433 \\u0438 \\u0442\\u0430\\u043A \\xAB\\u0447\\u0442\\u043E-\\u0442\\u043E \\u043F\\u0440\\u0438\\u043D\\u043E\\u0441\\u0438\\u0442\\xBB:\"), mdx(\"ul\", null, mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0412\\u0438\\u0434\\u043D\\u043E, \\u0447\\u0442\\u043E \\u043E\\u043A\\u0443\\u043F\\u0430\\u0435\\u0442\\u0441\\u044F.\"), \" \\u0427\\u0430\\u0441\\u0442\\u044C \\u043A\\u0430\\u043D\\u0430\\u043B\\u043E\\u0432 \\u0434\\u0430\\u0451\\u0442 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432, \\u0447\\u0430\\u0441\\u0442\\u044C \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u0443\\u0435\\u0442 \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442, \\u0438 \\u0431\\u0435\\u0437 \\u0446\\u0438\\u0444\\u0440 \\u0438\\u0445 \\u043D\\u0435 \\u043E\\u0442\\u043B\\u0438\\u0447\\u0438\\u0442\\u044C.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0415\\u0441\\u0442\\u044C \\u043E\\u0431\\u0449\\u0438\\u0439 \\u044F\\u0437\\u044B\\u043A \\u0441 \\u0440\\u0443\\u043A\\u043E\\u0432\\u043E\\u0434\\u0441\\u0442\\u0432\\u043E\\u043C.\"), \" \\u0420\\u0430\\u0437\\u0433\\u043E\\u0432\\u043E\\u0440 \\u043E \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442\\u0435 \\u0438\\u0434\\u0451\\u0442 \\u0432 \\u0440\\u0443\\u0431\\u043B\\u044F\\u0445 \\u0438 \\u043F\\u0440\\u043E\\u0446\\u0435\\u043D\\u0442\\u0430\\u0445, \\u0431\\u0435\\u0437 \\u0441\\u043F\\u043E\\u0440\\u043E\\u0432 \\u043E \\u0432\\u043F\\u0435\\u0447\\u0430\\u0442\\u043B\\u0435\\u043D\\u0438\\u044F\\u0445.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041A\\u0443\\u0440\\u0441 \\u043C\\u043E\\u0436\\u043D\\u043E \\u043C\\u0435\\u043D\\u044F\\u0442\\u044C \\u0432\\u043E\\u0432\\u0440\\u0435\\u043C\\u044F.\"), \" \\u041F\\u0440\\u043E\\u0441\\u0430\\u0434\\u043A\\u0443 \\u043F\\u043E \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438 \\u0438\\u043B\\u0438 \\u0440\\u043E\\u0441\\u0442 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u0438 \\u043B\\u0438\\u0434\\u0430 \\u0437\\u0430\\u043C\\u0435\\u0447\\u0430\\u044E\\u0442 \\u043D\\u0430 \\u0435\\u0436\\u0435\\u043D\\u0435\\u0434\\u0435\\u043B\\u044C\\u043D\\u043E\\u0439 \\u0441\\u0432\\u0435\\u0440\\u043A\\u0435 \\u0438 \\u0443\\u0441\\u043F\\u0435\\u0432\\u0430\\u044E\\u0442 \\u0438\\u0441\\u043F\\u0440\\u0430\\u0432\\u0438\\u0442\\u044C \\u0434\\u043E \\u043A\\u043E\\u043D\\u0446\\u0430 \\u043A\\u0432\\u0430\\u0440\\u0442\\u0430\\u043B\\u0430.\")), mdx(\"p\", null, \"\\u0421 \\u044D\\u0442\\u0438\\u043C \\u0443 \\u043E\\u0442\\u0440\\u0430\\u0441\\u043B\\u0438 \\u043D\\u0435\\u043F\\u0440\\u043E\\u0441\\u0442\\u043E. \\u041F\\u043E \\u0434\\u0430\\u043D\\u043D\\u044B\\u043C \\u043F\\u043B\\u0430\\u0442\\u0444\\u043E\\u0440\\u043C\\u044B \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u043E\\u0432\\u043E\\u0439 \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0438 Funnel \\u0438 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 Ravn Research, 86% \\u0432\\u043D\\u0443\\u0442\\u0440\\u0435\\u043D\\u043D\\u0438\\u0445 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433\\u043E\\u0432 \\u043D\\u0435 \\u043C\\u043E\\u0433\\u0443\\u0442 \\u043E\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u0438\\u0442\\u044C, \\u043A\\u0430\\u043A \\u043A\\u043E\\u043C\\u043C\\u0443\\u043D\\u0438\\u043A\\u0430\\u0446\\u0438\\u043E\\u043D\\u043D\\u044B\\u0435 \\u043A\\u0430\\u043D\\u0430\\u043B\\u044B \\u0432\\u043B\\u0438\\u044F\\u044E\\u0442 \\u043D\\u0430 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438. \\u041B\\u0438\\u0448\\u044C 13% \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433\\u043E\\u0432, \\u043F\\u043E \\u0442\\u0435\\u043C \\u0436\\u0435 \\u0434\\u0430\\u043D\\u043D\\u044B\\u043C, \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E \\u0432\\u0437\\u0430\\u0438\\u043C\\u043E\\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0443\\u044E\\u0442 \\u0441 \\u0444\\u0438\\u043D\\u0430\\u043D\\u0441\\u043E\\u0432\\u044B\\u043C\\u0438 \\u043E\\u0442\\u0434\\u0435\\u043B\\u0430\\u043C\\u0438 (\", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"https://www.sostav.ru/publication/86-marketologov-ne-mogut-otsenit-effektivnost-svoikh-kampanij-80139.html\"\n }, \"Sostav\"), \", 4 \\u0434\\u0435\\u043A\\u0430\\u0431\\u0440\\u044F 2025 \\u0433\\u043E\\u0434\\u0430). \\u041F\\u043E\\u043A\\u0430 \\u043D\\u0435 \\u0432\\u0438\\u0434\\u043D\\u043E, \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u043F\\u0440\\u0438\\u043D\\u043E\\u0441\\u0438\\u0442 \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u043A\\u0430\\u043D\\u0430\\u043B, \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0443 \\u0442\\u0440\\u0443\\u0434\\u043D\\u043E \\u043E\\u0431\\u043E\\u0441\\u043D\\u043E\\u0432\\u0430\\u0442\\u044C \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442 \\u043F\\u0435\\u0440\\u0435\\u0434 \\u0444\\u0438\\u043D\\u0430\\u043D\\u0441\\u0438\\u0441\\u0442\\u0430\\u043C\\u0438. \\u0421\\u0432\\u044F\\u0437\\u044C \\u043A\\u0430\\u043D\\u0430\\u043B\\u0430 \\u0441 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0430\\u043C\\u0438 \\u0444\\u0438\\u043A\\u0441\\u0438\\u0440\\u0443\\u044E\\u0442 KPI.\"), mdx(\"p\", null, \"\\u041F\\u043E\\u0445\\u043E\\u0436\\u0430\\u044F \\u0441\\u0438\\u0442\\u0443\\u0430\\u0446\\u0438\\u044F \\u0431\\u044B\\u043B\\u0430 \\u0443 \\u043A\\u043B\\u0438\\u043D\\u0438\\u043A\\u0438 \\u0440\\u0435\\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0439 \\u043C\\u0435\\u0434\\u0438\\u0446\\u0438\\u043D\\u044B \\u041C\\u0426\\u0420\\u041C: \\u043D\\u0435\\u043F\\u043E\\u043D\\u044F\\u0442\\u043D\\u043E, \\u043A\\u0430\\u043A\\u043E\\u0439 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442 \\u043F\\u0440\\u0438\\u043D\\u043E\\u0441\\u0438\\u0442 \\u043A\\u043E\\u043D\\u0442\\u0435\\u043A\\u0441\\u0442\\u043D\\u0430\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430, \\u0430 \\u0441\\u0440\\u0435\\u0434\\u043D\\u044F\\u044F \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043A\\u043B\\u0438\\u043A\\u0430 \\u043F\\u043E\\u0440\\u043E\\u0439 \\u043F\\u0440\\u0435\\u0432\\u044B\\u0448\\u0430\\u043B\\u0430 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043F\\u0435\\u0440\\u0432\\u0438\\u0447\\u043D\\u043E\\u0439 \\u043A\\u043E\\u043D\\u0441\\u0443\\u043B\\u044C\\u0442\\u0430\\u0446\\u0438\\u0438 \\u0432\\u0440\\u0430\\u0447\\u0430. \\u041C\\u044B \\u043D\\u0430\\u0441\\u0442\\u0440\\u043E\\u0438\\u043B\\u0438 \\u0446\\u0435\\u043B\\u0438 \\u0432 Google Analytics \\u0438 \\u042F\\u043D\\u0434\\u0435\\u043A\\u0441.\\u041C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0435, \\u0441\\u0442\\u0430\\u043B\\u0438 \\u043E\\u0442\\u0441\\u043B\\u0435\\u0436\\u0438\\u0432\\u0430\\u0442\\u044C \\u0442\\u0435\\u043B\\u0435\\u0444\\u043E\\u043D\\u043D\\u044B\\u0435 \\u0437\\u0432\\u043E\\u043D\\u043A\\u0438 \\u0438 \\u0432 \\u043A\\u043E\\u043D\\u0446\\u0435 \\u043A\\u0430\\u0436\\u0434\\u043E\\u0433\\u043E \\u043C\\u0435\\u0441\\u044F\\u0446\\u0430 \\u0440\\u0430\\u0437\\u0431\\u0438\\u0440\\u0430\\u043B\\u0438 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u043F\\u043E \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438, \\u043E\\u0442\\u043A\\u0430\\u0437\\u0430\\u043C, \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u0438 \\u043A\\u043B\\u0438\\u043A\\u0430 \\u0438 \\u043B\\u0438\\u0434\\u0430. \\u0417\\u0432\\u043E\\u043D\\u043A\\u043E\\u0432 \\u0438\\u0437 \\u043A\\u043E\\u043D\\u0442\\u0435\\u043A\\u0441\\u0442\\u043D\\u043E\\u0439 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u044B \\u0441\\u0442\\u0430\\u043B\\u043E \\u0431\\u043E\\u043B\\u044C\\u0448\\u0435 \\u043D\\u0430 128% (\\u0441\\u043E 170 \\u0434\\u043E 388 \\u0432 \\u043C\\u0435\\u0441\\u044F\\u0446), \\u0430 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u0446\\u0435\\u043B\\u0435\\u0432\\u043E\\u0433\\u043E \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F \\u0441\\u043D\\u0438\\u0437\\u0438\\u043B\\u0430\\u0441\\u044C \\u043D\\u0430 56% (\\u0441 1550 \\u0434\\u043E 670 \\u20BD). \\u041F\\u043E\\u0434\\u0440\\u043E\\u0431\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0432 \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"/mcrm/\"\n }, \"\\u043A\\u0435\\u0439\\u0441\\u0435 \\u041C\\u0426\\u0420\\u041C\"), \".\"), mdx(\"h2\", null, \"\\u041A\\u0430\\u043A\\u0438\\u0435 KPI \\u043E\\u0442\\u0441\\u043B\\u0435\\u0436\\u0438\\u0432\\u0430\\u0442\\u044C \\u0432 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0435: \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0439 \\u0438 \\u0442\\u0430\\u043A\\u0442\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0439 \\u0443\\u0440\\u043E\\u0432\\u0435\\u043D\\u044C\"), mdx(\"p\", null, \"\\u041C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0438 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430 \\u0443\\u0434\\u043E\\u0431\\u043D\\u043E \\u0434\\u0435\\u043B\\u0438\\u0442\\u044C \\u043D\\u0430 \\u0434\\u0432\\u0430 \\u0443\\u0440\\u043E\\u0432\\u043D\\u044F. \\u0421\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438 \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u044E\\u0442 \\u043D\\u0430 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441, \\u043E\\u043A\\u0443\\u043F\\u0430\\u0435\\u0442\\u0441\\u044F \\u043B\\u0438 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433 \\u0432 \\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0435 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438, \\u0430 \\u0442\\u0430\\u043A\\u0442\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442, \\u043A\\u0430\\u043A\\u0438\\u0435 \\u043A\\u0430\\u043D\\u0430\\u043B\\u044B \\u0438 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u044E\\u0442 \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u0435\\u0435.\"), mdx(\"p\", null, mdx(\"em\", {\n parentName: \"p\"\n }, \"\\u041A\\u0430\\u043A\\u0438\\u0435 KPI \\u043E\\u0442\\u043D\\u043E\\u0441\\u044F\\u0442\\u0441\\u044F \\u043A \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0447\\u0435\\u0441\\u043A\\u043E\\u043C\\u0443, \\u0430 \\u043A\\u0430\\u043A\\u0438\\u0435 \\u043A \\u0442\\u0430\\u043A\\u0442\\u0438\\u0447\\u0435\\u0441\\u043A\\u043E\\u043C\\u0443 \\u0443\\u0440\\u043E\\u0432\\u043D\\u044E\")), mdx(\"table\", null, mdx(\"thead\", {\n parentName: \"table\"\n }, mdx(\"tr\", {\n parentName: \"thead\"\n }, mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0423\\u0440\\u043E\\u0432\\u0435\\u043D\\u044C\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0427\\u0442\\u043E \\u043E\\u0446\\u0435\\u043D\\u0438\\u0432\\u0430\\u0435\\u0442\"))), mdx(\"tbody\", {\n parentName: \"table\"\n }, mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0421\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0439\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"ROMI, ROI, LTV, \\u0434\\u043E\\u043B\\u044F \\u0440\\u044B\\u043D\\u043A\\u0430\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041E\\u043A\\u0443\\u043F\\u0430\\u0435\\u0442\\u0441\\u044F \\u043B\\u0438 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433 \\u0432 \\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0435 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0422\\u0430\\u043A\\u0442\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0439\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"CAC, CPL, CPA, CTR, \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u0430\\u043A\\u0438\\u0435 \\u043A\\u0430\\u043D\\u0430\\u043B\\u044B \\u0438 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u044E\\u0442 \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u0435\\u0435\")))), mdx(\"p\", null, mdx(\"strong\", {\n parentName: \"p\"\n }, \"\\u0421\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0439 \\u0443\\u0440\\u043E\\u0432\\u0435\\u043D\\u044C\"), \" \\u043E\\u0445\\u0432\\u0430\\u0442\\u044B\\u0432\\u0430\\u0435\\u0442 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441 \\u0446\\u0435\\u043B\\u0438\\u043A\\u043E\\u043C: ROMI (\\u0440\\u0435\\u043D\\u0442\\u0430\\u0431\\u0435\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u044C \\u0438\\u043D\\u0432\\u0435\\u0441\\u0442\\u0438\\u0446\\u0438\\u0439 \\u0432 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433), ROI (\\u043E\\u043A\\u0443\\u043F\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C \\u0438\\u043D\\u0432\\u0435\\u0441\\u0442\\u0438\\u0446\\u0438\\u0439), LTV (\\u043F\\u043E\\u0436\\u0438\\u0437\\u043D\\u0435\\u043D\\u043D\\u0430\\u044F \\u0446\\u0435\\u043D\\u043D\\u043E\\u0441\\u0442\\u044C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430, \\u0442\\u043E \\u0435\\u0441\\u0442\\u044C \\u043F\\u0440\\u0438\\u0431\\u044B\\u043B\\u044C \\u043E\\u0442 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u0437\\u0430 \\u0432\\u0441\\u0451 \\u0432\\u0440\\u0435\\u043C\\u044F \\u0440\\u0430\\u0431\\u043E\\u0442\\u044B \\u0441 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0435\\u0439) \\u0438 \\u0434\\u043E\\u043B\\u044E \\u0440\\u044B\\u043D\\u043A\\u0430. \\u042D\\u0442\\u0438 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438 \\u043E\\u0431\\u044B\\u0447\\u043D\\u043E \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u044F\\u044E\\u0442 \\u0440\\u0430\\u0437 \\u0432 \\u043A\\u0432\\u0430\\u0440\\u0442\\u0430\\u043B \\u0438\\u043B\\u0438 \\u0432 \\u0433\\u043E\\u0434, \\u0438 \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u0435\\u0442 \\u0437\\u0430 \\u043D\\u0438\\u0445 \\u0440\\u0443\\u043A\\u043E\\u0432\\u043E\\u0434\\u0438\\u0442\\u0435\\u043B\\u044C.\"), mdx(\"p\", null, mdx(\"strong\", {\n parentName: \"p\"\n }, \"\\u0422\\u0430\\u043A\\u0442\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0439 \\u0443\\u0440\\u043E\\u0432\\u0435\\u043D\\u044C\"), \" \\u043D\\u0443\\u0436\\u0435\\u043D \\u0442\\u0435\\u043C, \\u043A\\u0442\\u043E \\u0443\\u043F\\u0440\\u0430\\u0432\\u043B\\u044F\\u0435\\u0442 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u043C\\u0438 \\u043A\\u0430\\u043D\\u0430\\u043B\\u0430\\u043C\\u0438 \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u0434\\u0435\\u043D\\u044C: CAC (\\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430), CPL (\\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043B\\u0438\\u0434\\u0430), CPA (\\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u0446\\u0435\\u043B\\u0435\\u0432\\u043E\\u0433\\u043E \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F), CTR (\\u043A\\u043B\\u0438\\u043A\\u0430\\u0431\\u0435\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u044C, \\u0442\\u043E \\u0435\\u0441\\u0442\\u044C \\u0434\\u043E\\u043B\\u044F \\u043A\\u043B\\u0438\\u043A\\u043E\\u0432 \\u043E\\u0442 \\u0447\\u0438\\u0441\\u043B\\u0430 \\u043F\\u043E\\u043A\\u0430\\u0437\\u043E\\u0432) \\u0438 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F. \\u0418\\u0445 \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u044F\\u044E\\u0442 \\u0440\\u0430\\u0437 \\u0432 \\u043D\\u0435\\u0434\\u0435\\u043B\\u044E, \\u0430 \\u043F\\u043E \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u044B\\u043C \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F\\u043C \\u0447\\u0430\\u0449\\u0435. \\u041E \\u0442\\u043E\\u043C, \\u043A\\u0430\\u043A\\u0438\\u0435 \\u043A\\u0430\\u043D\\u0430\\u043B\\u044B \\u043F\\u043E\\u0434\\u043A\\u043B\\u044E\\u0447\\u0430\\u0442\\u044C, \\u043C\\u044B \\u043F\\u0438\\u0441\\u0430\\u043B\\u0438 \\u0432 \\u043C\\u0430\\u0442\\u0435\\u0440\\u0438\\u0430\\u043B\\u0435 \\u043F\\u0440\\u043E \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"/blog/strategiya-prodvizheniya-v-internete-kak-vybrat-kanaly-i-raspredelit-byudzhet/\"\n }, \"\\u0432\\u044B\\u0431\\u043E\\u0440 \\u043A\\u0430\\u043D\\u0430\\u043B\\u043E\\u0432 \\u043F\\u0440\\u043E\\u0434\\u0432\\u0438\\u0436\\u0435\\u043D\\u0438\\u044F\"), \".\"), mdx(\"p\", null, \"\\u041A \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u043C \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044F\\u043C \\u0447\\u0430\\u0441\\u0442\\u043E \\u0434\\u043E\\u0431\\u0430\\u0432\\u043B\\u044F\\u044E\\u0442 NPS (\\u0438\\u043D\\u0434\\u0435\\u043A\\u0441 \\u043F\\u043E\\u0442\\u0440\\u0435\\u0431\\u0438\\u0442\\u0435\\u043B\\u044C\\u0441\\u043A\\u043E\\u0439 \\u043B\\u043E\\u044F\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u0438). \\u041A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432 \\u043F\\u0440\\u043E\\u0441\\u044F\\u0442 \\u043F\\u043E \\u0448\\u043A\\u0430\\u043B\\u0435 \\u043E\\u0442 0 \\u0434\\u043E 10 \\u043E\\u0446\\u0435\\u043D\\u0438\\u0442\\u044C, \\u043F\\u043E\\u0440\\u0435\\u043A\\u043E\\u043C\\u0435\\u043D\\u0434\\u0443\\u044E\\u0442 \\u043B\\u0438 \\u043E\\u043D\\u0438 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044E. \\u041F\\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u0432\\u0448\\u0438\\u0445 9 \\u0438\\u043B\\u0438 10 \\u043E\\u0442\\u043D\\u043E\\u0441\\u044F\\u0442 \\u043A \\u043F\\u0440\\u043E\\u043C\\u043E\\u0443\\u0442\\u0435\\u0440\\u0430\\u043C, \\u043F\\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u0432\\u0448\\u0438\\u0445 \\u043E\\u0442 0 \\u0434\\u043E 6 \\u043A \\u043A\\u0440\\u0438\\u0442\\u0438\\u043A\\u0430\\u043C, \\u0430 \\u0438\\u043D\\u0434\\u0435\\u043A\\u0441 \\u0440\\u0430\\u0432\\u0435\\u043D \\u0440\\u0430\\u0437\\u043D\\u0438\\u0446\\u0435 \\u0438\\u0445 \\u0434\\u043E\\u043B\\u0435\\u0439 \\u0432 \\u043F\\u0440\\u043E\\u0446\\u0435\\u043D\\u0442\\u0430\\u0445. \\u0415\\u0441\\u043B\\u0438 \\u0438\\u0437 100 \\u043E\\u043F\\u0440\\u043E\\u0448\\u0435\\u043D\\u043D\\u044B\\u0445 60 \\u043F\\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u043B\\u0438 9 \\u0438\\u043B\\u0438 10, \\u0430 10 \\u043F\\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u043B\\u0438 \\u043E\\u0442 0 \\u0434\\u043E 6, NPS \\u0440\\u0430\\u0432\\u0435\\u043D 60 \\u2212 10 = 50.\"), mdx(\"h3\", null, \"\\u041F\\u0440\\u0438\\u043C\\u0435\\u0440\\u044B KPI \\u043F\\u043E \\u043A\\u0430\\u043D\\u0430\\u043B\\u0430\\u043C\"), mdx(\"p\", null, \"\\u041D\\u0430\\u0431\\u043E\\u0440 KPI \\u0437\\u0430\\u0432\\u0438\\u0441\\u0438\\u0442 \\u043E\\u0442 \\u043A\\u0430\\u043D\\u0430\\u043B\\u0430. \\u0420\\u0430\\u0431\\u043E\\u0447\\u0438\\u0435 \\u0432\\u0430\\u0440\\u0438\\u0430\\u043D\\u0442\\u044B \\u0434\\u043B\\u044F \\u043E\\u0441\\u043D\\u043E\\u0432\\u043D\\u044B\\u0445 \\u0438\\u0437 \\u043D\\u0438\\u0445:\"), mdx(\"ul\", null, mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, mdx(\"a\", {\n parentName: \"strong\",\n \"href\": \"/seo/\"\n }, \"SEO-\\u043F\\u0440\\u043E\\u0434\\u0432\\u0438\\u0436\\u0435\\u043D\\u0438\\u0435\"), \":\"), \" \\u043E\\u0440\\u0433\\u0430\\u043D\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0439 \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A, \\u0447\\u0438\\u0441\\u043B\\u043E \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A \\u0438\\u0437 \\u043F\\u043E\\u0438\\u0441\\u043A\\u0430, \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u043E\\u0440\\u0433\\u0430\\u043D\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0445 \\u043F\\u043E\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043B\\u0435\\u0439, \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u0438 \\u043F\\u043E \\u0446\\u0435\\u043B\\u0435\\u0432\\u044B\\u043C \\u0437\\u0430\\u043F\\u0440\\u043E\\u0441\\u0430\\u043C.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, mdx(\"a\", {\n parentName: \"strong\",\n \"href\": \"/context/\"\n }, \"\\u041A\\u043E\\u043D\\u0442\\u0435\\u043A\\u0441\\u0442\\u043D\\u0430\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430\"), \":\"), \" CTR \\u043E\\u0431\\u044A\\u044F\\u0432\\u043B\\u0435\\u043D\\u0438\\u0439, \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043A\\u043B\\u0438\\u043A\\u0430 (CPC), CPL \\u0438 CPA.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, mdx(\"a\", {\n parentName: \"strong\",\n \"href\": \"/target/\"\n }, \"\\u0422\\u0430\\u0440\\u0433\\u0435\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u043D\\u0430\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430\"), \":\"), \" CTR \\u043A\\u0440\\u0435\\u0430\\u0442\\u0438\\u0432\\u043E\\u0432, CPL, CPA \\u0438 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u0441 \\u0443\\u0447\\u0451\\u0442\\u043E\\u043C \\u043F\\u043E\\u0432\\u0442\\u043E\\u0440\\u043D\\u044B\\u0445 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0421\\u0430\\u0439\\u0442 \\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438:\"), \" \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0432 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443, \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u0432 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0443, \\u0441\\u0440\\u0435\\u0434\\u043D\\u0438\\u0439 \\u0447\\u0435\\u043A.\")), mdx(\"p\", null, \"\\u0412 SEO-\\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u0435 \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"/uninova-seo-redesign/\"\n }, \"\\u043C\\u0435\\u0434\\u0438\\u0446\\u0438\\u043D\\u0441\\u043A\\u043E\\u0433\\u043E \\u0446\\u0435\\u043D\\u0442\\u0440\\u0430 \\xAB\\u042E\\u043D\\u0438\\u043D\\u043E\\u0432\\u0430\\xBB\"), \" (\\u0440\\u0430\\u0431\\u043E\\u0442\\u0443 \\u043C\\u044B \\u043D\\u0430\\u0447\\u0430\\u043B\\u0438 \\u0432 \\u0441\\u0435\\u043D\\u0442\\u044F\\u0431\\u0440\\u0435 2020 \\u0433\\u043E\\u0434\\u0430) \\u0441\\u0430\\u0439\\u0442 \\u043D\\u0430 \\u0441\\u0442\\u0430\\u0440\\u0442\\u0435 \\u043D\\u0435 \\u043F\\u043E\\u043F\\u0430\\u0434\\u0430\\u043B \\u0432 \\u0442\\u043E\\u043F-100 \\u0434\\u0430\\u0436\\u0435 \\u043F\\u043E \\u0431\\u0440\\u0435\\u043D\\u0434\\u043E\\u0432\\u044B\\u043C \\u0437\\u0430\\u043F\\u0440\\u043E\\u0441\\u0430\\u043C. \\u0418\\u0442\\u043E\\u0433 \\u043F\\u043E \\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u0443: \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A \\u0441 \\u043D\\u0430\\u0447\\u0430\\u043B\\u0430 \\u0440\\u0430\\u0431\\u043E\\u0442 \\u0432\\u044B\\u0440\\u043E\\u0441 \\u0432 2,5 \\u0440\\u0430\\u0437\\u0430, \\u0430 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0438\\u0437 \\u043F\\u043E\\u0438\\u0441\\u043A\\u043E\\u0432\\u044B\\u0445 \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C \\u0432\\u044B\\u0440\\u043E\\u0441\\u043B\\u0430 \\u0432 2 \\u0440\\u0430\\u0437\\u0430.\"), mdx(\"h3\", null, \"KPI \\u043E\\u0442\\u0434\\u0435\\u043B\\u0430 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430 \\u0438 \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u043E\\u0433\\u043E \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433\\u0430\"), mdx(\"p\", null, \"KPI \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433\\u0430 \\u043F\\u0440\\u0438\\u0432\\u044F\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u043A \\u0442\\u043E\\u0439 \\u0447\\u0430\\u0441\\u0442\\u0438 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438, \\u0433\\u0434\\u0435 \\u043E\\u043D \\u0432\\u043B\\u0438\\u044F\\u0435\\u0442 \\u043D\\u0430 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442. \\u0421\\u043F\\u0435\\u0446\\u0438\\u0430\\u043B\\u0438\\u0441\\u0442\\u0443 \\u043F\\u043E \\u043A\\u043E\\u043D\\u0442\\u0435\\u043A\\u0441\\u0442\\u043D\\u043E\\u0439 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0435 \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u044F\\u0442 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043B\\u0438\\u0434\\u0430 \\u0438 \\u0447\\u0438\\u0441\\u043B\\u043E \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A \\u0432 \\u0440\\u0430\\u043C\\u043A\\u0430\\u0445 \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442\\u0430. \\u041A\\u043E\\u043D\\u0442\\u0435\\u043D\\u0442-\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433\\u0430 \\u043E\\u0446\\u0435\\u043D\\u0438\\u0432\\u0430\\u044E\\u0442 \\u043F\\u043E \\u043E\\u0440\\u0433\\u0430\\u043D\\u0438\\u0447\\u0435\\u0441\\u043A\\u043E\\u043C\\u0443 \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A\\u0443 \\u0438 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438 \\u043C\\u0430\\u0442\\u0435\\u0440\\u0438\\u0430\\u043B\\u043E\\u0432 \\u0432 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443. \\u0423 \\u0440\\u0443\\u043A\\u043E\\u0432\\u043E\\u0434\\u0438\\u0442\\u0435\\u043B\\u044F \\u043E\\u0442\\u0434\\u0435\\u043B\\u0430 \\u044D\\u0442\\u043E ROMI \\u0438 \\u0434\\u043E\\u043B\\u044F \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436, \\u043F\\u0440\\u0438\\u0448\\u0435\\u0434\\u0448\\u0438\\u0445 \\u0438\\u0437 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430.\"), mdx(\"p\", null, \"\\u0415\\u0441\\u043B\\u0438 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A\\u0443 \\u043D\\u0430\\u0437\\u043D\\u0430\\u0447\\u0430\\u044E\\u0442 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044C \\u0432\\u043D\\u0435 \\u0435\\u0433\\u043E \\u0432\\u043B\\u0438\\u044F\\u043D\\u0438\\u044F, \\u043D\\u0430\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440 \\u0432\\u044B\\u0440\\u0443\\u0447\\u043A\\u0443 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u043F\\u0440\\u0438 \\u0447\\u0443\\u0436\\u043E\\u043C \\u0446\\u0435\\u043D\\u043E\\u043E\\u0431\\u0440\\u0430\\u0437\\u043E\\u0432\\u0430\\u043D\\u0438\\u0438, KPI \\u043F\\u0435\\u0440\\u0435\\u0441\\u0442\\u0430\\u0451\\u0442 \\u043C\\u043E\\u0442\\u0438\\u0432\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C \\u0438 \\u0441\\u0442\\u0430\\u043D\\u043E\\u0432\\u0438\\u0442\\u0441\\u044F \\u043F\\u043E\\u0432\\u043E\\u0434\\u043E\\u043C \\u0434\\u043B\\u044F \\u0441\\u043F\\u043E\\u0440\\u043E\\u0432.\"), mdx(\"h2\", null, \"\\u041A\\u0430\\u043A \\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C KPI: \\u0444\\u043E\\u0440\\u043C\\u0443\\u043B\\u044B \\u0438 \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440\\u044B \\u0440\\u0430\\u0441\\u0447\\u0451\\u0442\\u0430\"), mdx(\"p\", null, \"\\u041A\\u0430\\u0436\\u0434\\u044B\\u0439 KPI \\u0441\\u0447\\u0438\\u0442\\u0430\\u0435\\u0442\\u0441\\u044F \\u043F\\u043E \\u043F\\u0440\\u043E\\u0441\\u0442\\u043E\\u0439 \\u0444\\u043E\\u0440\\u043C\\u0443\\u043B\\u0435: \\u043D\\u0430\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440, CAC \\u0440\\u0430\\u0432\\u0435\\u043D \\u0437\\u0430\\u0442\\u0440\\u0430\\u0442\\u0430\\u043C \\u043D\\u0430 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433 \\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438, \\u0434\\u0435\\u043B\\u0451\\u043D\\u043D\\u044B\\u043C \\u043D\\u0430 \\u0447\\u0438\\u0441\\u043B\\u043E \\u043D\\u043E\\u0432\\u044B\\u0445 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432. \\u0414\\u0430\\u043D\\u043D\\u044B\\u0435 \\u0434\\u043B\\u044F \\u0444\\u043E\\u0440\\u043C\\u0443\\u043B\\u044B \\u0431\\u0435\\u0440\\u0443\\u0442 \\u0437\\u0430 \\u043E\\u0434\\u0438\\u043D \\u0438 \\u0442\\u043E\\u0442 \\u0436\\u0435 \\u043F\\u0435\\u0440\\u0438\\u043E\\u0434 \\u0438 \\u043F\\u043E \\u043E\\u0434\\u043D\\u0438\\u043C \\u043F\\u0440\\u0430\\u0432\\u0438\\u043B\\u0430\\u043C, \\u0438\\u043D\\u0430\\u0447\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438 \\u043D\\u0435\\u043B\\u044C\\u0437\\u044F \\u0441\\u0440\\u0430\\u0432\\u043D\\u0438\\u0432\\u0430\\u0442\\u044C \\u043C\\u0435\\u0436\\u0434\\u0443 \\u0441\\u043E\\u0431\\u043E\\u0439.\"), mdx(\"p\", null, mdx(\"em\", {\n parentName: \"p\"\n }, \"\\u0424\\u043E\\u0440\\u043C\\u0443\\u043B\\u044B \\u0440\\u0430\\u0441\\u0447\\u0451\\u0442\\u0430 \\u043A\\u043B\\u044E\\u0447\\u0435\\u0432\\u044B\\u0445 KPI\")), mdx(\"table\", null, mdx(\"thead\", {\n parentName: \"table\"\n }, mdx(\"tr\", {\n parentName: \"thead\"\n }, mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044C\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0424\\u043E\\u0440\\u043C\\u0443\\u043B\\u0430\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0427\\u0442\\u043E \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041F\\u0440\\u0438\\u043C\\u0435\\u0440 \\u0440\\u0430\\u0441\\u0447\\u0451\\u0442\\u0430\"))), mdx(\"tbody\", {\n parentName: \"table\"\n }, mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"CAC (\\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430)\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0417\\u0430\\u0442\\u0440\\u0430\\u0442\\u044B \\u043D\\u0430 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433 \\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438 / \\u0447\\u0438\\u0441\\u043B\\u043E \\u043D\\u043E\\u0432\\u044B\\u0445 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0421\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0441\\u0442\\u043E\\u0438\\u0442 \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u0435 \\u043E\\u0434\\u043D\\u043E\\u0433\\u043E \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"300 000 \\u20BD / 60 = 5 000 \\u20BD\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"ROMI (\\u0440\\u0435\\u043D\\u0442\\u0430\\u0431\\u0435\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u044C \\u0438\\u043D\\u0432\\u0435\\u0441\\u0442\\u0438\\u0446\\u0438\\u0439 \\u0432 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433)\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"(\\u0414\\u043E\\u0445\\u043E\\u0434 \\u043E\\u0442 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430 \\u043C\\u0438\\u043D\\u0443\\u0441 \\u0437\\u0430\\u0442\\u0440\\u0430\\u0442\\u044B \\u043D\\u0430 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433) / \\u0437\\u0430\\u0442\\u0440\\u0430\\u0442\\u044B \\u043D\\u0430 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433 \\xD7 100%\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041E\\u043A\\u0443\\u043F\\u0438\\u043B\\u0438\\u0441\\u044C \\u043B\\u0438 \\u0432\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u044F \\u0432 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"(240 000 \\u2212 300 000) / 300 000 \\xD7 100% = \\u221220%\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"ROI (\\u043E\\u043A\\u0443\\u043F\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C \\u0438\\u043D\\u0432\\u0435\\u0441\\u0442\\u0438\\u0446\\u0438\\u0439)\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"(\\u0414\\u043E\\u0445\\u043E\\u0434 \\u043C\\u0438\\u043D\\u0443\\u0441 \\u0437\\u0430\\u0442\\u0440\\u0430\\u0442\\u044B) / \\u0437\\u0430\\u0442\\u0440\\u0430\\u0442\\u044B \\xD7 100%\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041E\\u0431\\u0449\\u0430\\u044F \\u043E\\u043A\\u0443\\u043F\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C \\u0432\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u0439, \\u043D\\u0435 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u043E\\u0432\\u044B\\u0445\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"(5 \\u043C\\u043B\\u043D \\u2212 4 \\u043C\\u043B\\u043D) / 4 \\u043C\\u043B\\u043D \\xD7 100% = 25%\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0427\\u0438\\u0441\\u043B\\u043E \\u0446\\u0435\\u043B\\u0435\\u0432\\u044B\\u0445 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0439 / \\u0447\\u0438\\u0441\\u043B\\u043E \\u043F\\u043E\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043B\\u0435\\u0439 \\xD7 100%\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u0430\\u043A\\u0430\\u044F \\u0434\\u043E\\u043B\\u044F \\u043F\\u043E\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043B\\u0435\\u0439 \\u0432\\u044B\\u043F\\u043E\\u043B\\u043D\\u044F\\u0435\\u0442 \\u043D\\u0443\\u0436\\u043D\\u043E\\u0435 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0435\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"240 / 12 000 \\xD7 100% = 2%\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"CPL (\\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043B\\u0438\\u0434\\u0430)\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0417\\u0430\\u0442\\u0440\\u0430\\u0442\\u044B \\u043D\\u0430 \\u043A\\u0430\\u043D\\u0430\\u043B / \\u0447\\u0438\\u0441\\u043B\\u043E \\u043F\\u043E\\u043B\\u0443\\u0447\\u0435\\u043D\\u043D\\u044B\\u0445 \\u043B\\u0438\\u0434\\u043E\\u0432\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0421\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0441\\u0442\\u043E\\u0438\\u0442 \\u043E\\u0434\\u0438\\u043D \\u043B\\u0438\\u0434 \\u0441 \\u044D\\u0442\\u043E\\u0433\\u043E \\u043A\\u0430\\u043D\\u0430\\u043B\\u0430\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"300 000 \\u20BD / 240 = 1 250 \\u20BD\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"CTR (\\u043A\\u043B\\u0438\\u043A\\u0430\\u0431\\u0435\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u044C)\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0427\\u0438\\u0441\\u043B\\u043E \\u043A\\u043B\\u0438\\u043A\\u043E\\u0432 / \\u0447\\u0438\\u0441\\u043B\\u043E \\u043F\\u043E\\u043A\\u0430\\u0437\\u043E\\u0432 \\xD7 100%\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u0430\\u043A \\u0447\\u0430\\u0441\\u0442\\u043E \\u043D\\u0430 \\u043E\\u0431\\u044A\\u044F\\u0432\\u043B\\u0435\\u043D\\u0438\\u0435 \\u043A\\u043B\\u0438\\u043A\\u0430\\u044E\\u0442 \\u043F\\u043E\\u0441\\u043B\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"500 / 25 000 \\xD7 100% = 2%\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0414\\u0420\\u0420 (\\u0434\\u043E\\u043B\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0445 \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u043E\\u0432)\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0420\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0435 \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u044B / \\u0434\\u043E\\u0445\\u043E\\u0434 \\xD7 100%\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u0430\\u043A\\u0443\\u044E \\u0447\\u0430\\u0441\\u0442\\u044C \\u0434\\u043E\\u0445\\u043E\\u0434\\u0430 \\u0437\\u0430\\u0431\\u0438\\u0440\\u0430\\u0435\\u0442 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"300 000 \\u20BD / 240 000 \\u20BD \\xD7 100% = 125%\")))), mdx(\"p\", null, \"\\u041C\\u0435\\u0445\\u0430\\u043D\\u0438\\u043A\\u0443 \\u043F\\u0440\\u043E\\u0449\\u0435 \\u0432\\u0441\\u0435\\u0433\\u043E \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u044C \\u043D\\u0430 \\u0443\\u0441\\u043B\\u043E\\u0432\\u043D\\u043E\\u043C \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440\\u0435, \\u0446\\u0438\\u0444\\u0440\\u044B \\u0432 \\u043D\\u0451\\u043C \\u0432\\u044B\\u0434\\u0443\\u043C\\u0430\\u043D\\u044B. \\u0414\\u043E\\u043F\\u0443\\u0441\\u0442\\u0438\\u043C, \\u0437\\u0430 \\u043C\\u0435\\u0441\\u044F\\u0446 \\u0438\\u043D\\u0442\\u0435\\u0440\\u043D\\u0435\\u0442-\\u043C\\u0430\\u0433\\u0430\\u0437\\u0438\\u043D \\u043F\\u043E\\u0442\\u0440\\u0430\\u0442\\u0438\\u043B \\u043D\\u0430 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443 300 000 \\u20BD, \\u0434\\u0440\\u0443\\u0433\\u0438\\u0445 \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u043E\\u0432 \\u043D\\u0430 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433 \\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438 \\u043D\\u0435\\u0442. \\u041D\\u0430 \\u0441\\u0430\\u0439\\u0442 \\u043F\\u0440\\u0438\\u0448\\u043B\\u0438 12 000 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A, 240 \\u0438\\u0437 \\u043D\\u0438\\u0445 \\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u043B\\u0438 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443 (\\u043B\\u0438\\u0434, \\u0442\\u043E \\u0435\\u0441\\u0442\\u044C \\u043E\\u0431\\u0440\\u0430\\u0449\\u0435\\u043D\\u0438\\u0435 \\u043F\\u043E\\u0442\\u0435\\u043D\\u0446\\u0438\\u0430\\u043B\\u044C\\u043D\\u043E\\u0433\\u043E \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430: \\u0437\\u0430\\u044F\\u0432\\u043A\\u0430, \\u0437\\u0432\\u043E\\u043D\\u043E\\u043A \\u0438\\u043B\\u0438 \\u0441\\u043E\\u043E\\u0431\\u0449\\u0435\\u043D\\u0438\\u0435), \\u0430 60 \\u0441\\u0442\\u0430\\u043B\\u0438 \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u044F\\u043C\\u0438 \\u0441\\u043E \\u0441\\u0440\\u0435\\u0434\\u043D\\u0438\\u043C \\u0447\\u0435\\u043A\\u043E\\u043C 4 000 \\u20BD.\"), mdx(\"ul\", null, mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0432 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443:\"), \" 240 / 12 000 \\xD7 100% = 2%. \\u041A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u0432 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0443: 60 / 240 \\xD7 100% = 25%.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"CPL:\"), \" 300 000 / 240 = 1 250 \\u20BD \\u0437\\u0430 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"CAC:\"), \" 300 000 / 60 = 5 000 \\u20BD \\u0437\\u0430 \\u043D\\u043E\\u0432\\u043E\\u0433\\u043E \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0414\\u043E\\u0445\\u043E\\u0434:\"), \" 60 \\xD7 4 000 = 240 000 \\u20BD. \", mdx(\"strong\", {\n parentName: \"li\"\n }, \"ROMI:\"), \" (240 000 \\u2212 300 000) / 300 000 \\xD7 100% = \\u221220%. \", mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0414\\u0420\\u0420:\"), \" 300 000 / 240 000 \\xD7 100% = 125%.\")), mdx(\"p\", null, \"\\u042D\\u0442\\u0438 \\u0446\\u0438\\u0444\\u0440\\u044B \\u0441\\u0432\\u044F\\u0437\\u0430\\u043D\\u044B \\u0446\\u0435\\u043F\\u043E\\u0447\\u043A\\u043E\\u0439: 12 000 \\u043F\\u043E\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043B\\u0435\\u0439 \\xD7 2% \\u0434\\u0430\\u044E\\u0442 240 \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A, 240 \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A \\xD7 25% \\u0434\\u0430\\u044E\\u0442 60 \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439, 60 \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439 \\xD7 4 000 \\u20BD \\u0434\\u0430\\u044E\\u0442 240 000 \\u20BD \\u0434\\u043E\\u0445\\u043E\\u0434\\u0430. \\u041F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u043D\\u0430 \\u0438\\u0442\\u043E\\u0433 \\u043C\\u043E\\u0436\\u043D\\u043E \\u0432\\u043B\\u0438\\u044F\\u0442\\u044C \\u043D\\u0430 \\u043A\\u0430\\u0436\\u0434\\u043E\\u043C \\u0448\\u0430\\u0433\\u0435: \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u043A\\u0430\\u0442\\u044C \\u0431\\u043E\\u043B\\u044C\\u0448\\u0435 \\u0446\\u0435\\u043B\\u0435\\u0432\\u043E\\u0433\\u043E \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A\\u0430, \\u043F\\u043E\\u0434\\u043D\\u0438\\u043C\\u0430\\u0442\\u044C \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E \\u0441\\u0430\\u0439\\u0442\\u0430, \\u043B\\u0443\\u0447\\u0448\\u0435 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0442\\u044C \\u0441 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0430\\u043C\\u0438 \\u0438\\u043B\\u0438 \\u0443\\u0432\\u0435\\u043B\\u0438\\u0447\\u0438\\u0432\\u0430\\u0442\\u044C \\u0441\\u0440\\u0435\\u0434\\u043D\\u0438\\u0439 \\u0447\\u0435\\u043A. \\u0415\\u0441\\u043B\\u0438 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E \\u0432 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443 \\u043F\\u043E\\u0434\\u043D\\u044F\\u0442\\u044C \\u0441 2% \\u0434\\u043E 3%, \\u0442\\u043E \\u043F\\u0440\\u0438 \\u0442\\u043E\\u043C \\u0436\\u0435 \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A\\u0435 \\u0432\\u044B\\u0439\\u0434\\u0435\\u0442 12 000 \\xD7 3% = 360 \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A, \\u0430 \\u043F\\u0440\\u0438 \\u0442\\u043E\\u0439 \\u0436\\u0435 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u0432 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0443 \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439 \\u0431\\u0443\\u0434\\u0435\\u0442 360 \\xD7 25% = 90. \\u041F\\u0440\\u0438 \\u043F\\u0440\\u0435\\u0436\\u043D\\u0438\\u0445 \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u0430\\u0445 CAC \\u0443\\u043F\\u0430\\u0434\\u0451\\u0442 \\u0434\\u043E 300 000 / 90 \\u2248 3 333 \\u20BD.\"), mdx(\"p\", null, \"\\u041F\\u043E \\u043F\\u0435\\u0440\\u0432\\u043E\\u0439 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0435 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433 \\u0443\\u0431\\u044B\\u0442\\u043E\\u0447\\u0435\\u043D: \\u043D\\u0430 \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u0432\\u043B\\u043E\\u0436\\u0435\\u043D\\u043D\\u044B\\u0439 \\u0440\\u0443\\u0431\\u043B\\u044C \\u0432\\u0435\\u0440\\u043D\\u0443\\u043B\\u043E\\u0441\\u044C 80 \\u043A\\u043E\\u043F\\u0435\\u0435\\u043A. \\u0422\\u0435\\u043F\\u0435\\u0440\\u044C \\u0434\\u043E\\u0431\\u0430\\u0432\\u0438\\u043C LTV. \\u0415\\u0441\\u043B\\u0438 \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u044C \\u0441\\u043E\\u0432\\u0435\\u0440\\u0448\\u0430\\u0435\\u0442 \\u0442\\u0440\\u0438 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0438, \\u0434\\u043E\\u0445\\u043E\\u0434 \\u043D\\u0430 \\u043E\\u0434\\u043D\\u043E\\u0433\\u043E \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u0435\\u0442 12 000 \\u20BD, \\u0430 \\u0441\\u043E \\u0432\\u0441\\u0435\\u0445 60 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432 \\u0432\\u043C\\u0435\\u0441\\u0442\\u0435 \\u043F\\u043E\\u043B\\u0443\\u0447\\u0430\\u0435\\u0442\\u0441\\u044F 720 000 \\u20BD. ROMI \\u0441 \\u0443\\u0447\\u0451\\u0442\\u043E\\u043C \\u0442\\u0440\\u0451\\u0445 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043E\\u043A: (720 000 \\u2212 300 000) / 300 000 \\xD7 100% = 140%. \\u041E\\u0434\\u0438\\u043D \\u0438 \\u0442\\u043E\\u0442 \\u0436\\u0435 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433 \\u0432\\u044B\\u0433\\u043B\\u044F\\u0434\\u0438\\u0442 \\u0442\\u043E \\u0443\\u0431\\u044B\\u0442\\u043E\\u0447\\u043D\\u044B\\u043C, \\u0442\\u043E \\u043F\\u0440\\u0438\\u0431\\u044B\\u043B\\u044C\\u043D\\u044B\\u043C, \\u0432 \\u0437\\u0430\\u0432\\u0438\\u0441\\u0438\\u043C\\u043E\\u0441\\u0442\\u0438 \\u043E\\u0442 \\u0442\\u043E\\u0433\\u043E, \\u043A\\u0430\\u043A\\u043E\\u0439 \\u043F\\u0435\\u0440\\u0438\\u043E\\u0434 \\u0438 \\u043A\\u0430\\u043A\\u0438\\u0435 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438 \\u0432 \\u043D\\u0435\\u0433\\u043E \\u0432\\u043A\\u043B\\u044E\\u0447\\u0435\\u043D\\u044B. \\u041F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u0432 \\u043E\\u0442\\u0447\\u0451\\u0442\\u0435 \\u0432\\u0441\\u0435\\u0433\\u0434\\u0430 \\u0443\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442, \\u0437\\u0430 \\u043A\\u0430\\u043A\\u043E\\u0439 \\u0441\\u0440\\u043E\\u043A \\u0441\\u0447\\u0438\\u0442\\u0430\\u043B\\u0438.\"), mdx(\"p\", null, \"\\u0414\\u043B\\u044F \\u043F\\u0440\\u043E\\u0441\\u0442\\u043E\\u0442\\u044B \\u0432 \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440\\u0435 \\u0434\\u043E\\u0445\\u043E\\u0434\\u043E\\u043C \\u0441\\u0447\\u0438\\u0442\\u0430\\u043B\\u0430\\u0441\\u044C \\u0432\\u044B\\u0440\\u0443\\u0447\\u043A\\u0430, \\u043D\\u043E \\u043D\\u0430 \\u043F\\u0440\\u0430\\u043A\\u0442\\u0438\\u043A\\u0435 ROMI \\u043B\\u0443\\u0447\\u0448\\u0435 \\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C \\u043F\\u043E \\u043C\\u0430\\u0440\\u0436\\u0438\\u043D\\u0430\\u043B\\u044C\\u043D\\u043E\\u0439 \\u043F\\u0440\\u0438\\u0431\\u044B\\u043B\\u0438, \\u0442\\u043E \\u0435\\u0441\\u0442\\u044C \\u043F\\u043E\\u0441\\u043B\\u0435 \\u0432\\u044B\\u0447\\u0435\\u0442\\u0430 \\u0441\\u0435\\u0431\\u0435\\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u0438: \\u0441 \\u0432\\u044B\\u0440\\u0443\\u0447\\u043A\\u043E\\u0439 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442 \\u0432\\u044B\\u0445\\u043E\\u0434\\u0438\\u0442 \\u0437\\u0430\\u0432\\u044B\\u0448\\u0435\\u043D\\u043D\\u044B\\u043C. ROMI \\u043E\\u0446\\u0435\\u043D\\u0438\\u0432\\u0430\\u0435\\u0442 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0432\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u044F \\u0432 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433, \\u0430 ROI \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442 \\u043E\\u043A\\u0443\\u043F\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C \\u043B\\u044E\\u0431\\u044B\\u0445 \\u0432\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u0439 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438. \\u0415\\u0441\\u043B\\u0438 \\u0432\\u044B\\u0440\\u0443\\u0447\\u043A\\u0430 \\u0440\\u0430\\u0432\\u043D\\u0430 5 \\u043C\\u043B\\u043D \\u20BD, \\u0430 \\u0432\\u0441\\u0435 \\u0437\\u0430\\u0442\\u0440\\u0430\\u0442\\u044B \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u043B\\u0438 4 \\u043C\\u043B\\u043D \\u20BD, ROI \\u0440\\u0430\\u0432\\u0435\\u043D (5 \\u2212 4) / 4 \\xD7 100% = 25%.\"), mdx(\"h2\", null, \"\\u0421\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E KPI \\u043D\\u0443\\u0436\\u043D\\u043E \\u043E\\u0442\\u0441\\u043B\\u0435\\u0436\\u0438\\u0432\\u0430\\u0442\\u044C \\u0438 \\u043A\\u0430\\u043A \\u0438\\u0445 \\u0432\\u044B\\u0431\\u0440\\u0430\\u0442\\u044C\"), mdx(\"p\", null, \"\\u0414\\u043B\\u044F \\u043E\\u0434\\u043D\\u043E\\u0433\\u043E \\u043E\\u0442\\u0434\\u0435\\u043B\\u0430 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430 \\u0434\\u043E\\u0441\\u0442\\u0430\\u0442\\u043E\\u0447\\u043D\\u043E 5\\u20137 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439. \\u0422\\u0430\\u043A\\u043E\\u0439 \\u043E\\u043F\\u0442\\u0438\\u043C\\u0443\\u043C \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442 \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"https://convertmonster.ru/blog/marketing-blog/chto-takoe-kpi-podrobnoe-rukovodstvo-po-klyuchevym-pokazatelyam-effektivnosti/\"\n }, \"ConvertMonster\"), \" \\u0432 \\u0440\\u0443\\u043A\\u043E\\u0432\\u043E\\u0434\\u0441\\u0442\\u0432\\u0435 \\u043F\\u043E KPI: \\u043F\\u0440\\u0438 \\u0431\\u043E\\u043B\\u044C\\u0448\\u0435\\u043C \\u0447\\u0438\\u0441\\u043B\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439 \\u0432\\u043D\\u0438\\u043C\\u0430\\u043D\\u0438\\u0435 \\u0440\\u0430\\u0441\\u0441\\u0435\\u0438\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F, \\u0430 \\u043A\\u043E\\u043D\\u0442\\u0440\\u043E\\u043B\\u044C \\u0443\\u0441\\u043B\\u043E\\u0436\\u043D\\u044F\\u0435\\u0442\\u0441\\u044F. \\u0415\\u0441\\u043B\\u0438 \\u0438\\u0445 \\u043C\\u0435\\u043D\\u044C\\u0448\\u0435, \\u0447\\u0430\\u0441\\u0442\\u044C \\u044D\\u0442\\u0430\\u043F\\u043E\\u0432 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438 \\u043E\\u0441\\u0442\\u0430\\u0451\\u0442\\u0441\\u044F \\u0431\\u0435\\u0437 \\u0446\\u0438\\u0444\\u0440.\"), mdx(\"p\", null, \"\\u041D\\u0430 \\u043D\\u0430\\u0448 \\u0432\\u0437\\u0433\\u043B\\u044F\\u0434, \\u0447\\u0430\\u0449\\u0435 \\u0432\\u0441\\u0435\\u0433\\u043E \\u043B\\u043E\\u043C\\u0430\\u0435\\u0442\\u0441\\u044F \\u0438\\u043C\\u0435\\u043D\\u043D\\u043E \\u0432\\u044B\\u0431\\u043E\\u0440: \\u0432 \\u043E\\u0442\\u0447\\u0451\\u0442 \\u043F\\u043E\\u043F\\u0430\\u0434\\u0430\\u0435\\u0442 \\u0432\\u0441\\u0451, \\u0447\\u0442\\u043E \\u0443\\u043C\\u0435\\u0435\\u0442 \\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0430 \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0438, \\u0438 \\u0447\\u0435\\u0440\\u0435\\u0437 \\u043C\\u0435\\u0441\\u044F\\u0446 \\u0435\\u0433\\u043E \\u043D\\u0438\\u043A\\u0442\\u043E \\u043D\\u0435 \\u0447\\u0438\\u0442\\u0430\\u0435\\u0442. \\u0427\\u0442\\u043E\\u0431\\u044B \\u043E\\u0442\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438, \\u043F\\u0440\\u043E\\u0439\\u0434\\u0438\\u0442\\u0435 \\u043F\\u043E \\u043A\\u043E\\u0440\\u043E\\u0442\\u043A\\u043E\\u043C\\u0443 \\u0447\\u0435\\u043A-\\u043B\\u0438\\u0441\\u0442\\u0443:\"), mdx(\"ol\", null, mdx(\"li\", {\n parentName: \"ol\"\n }, \"\\u0417\\u0430\\u043F\\u0438\\u0448\\u0438\\u0442\\u0435 \\u0446\\u0435\\u043B\\u044C \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430 \\u043D\\u0430 \\u043F\\u0435\\u0440\\u0438\\u043E\\u0434 \\u0432 \\u0446\\u0438\\u0444\\u0440\\u0430\\u0445: \\u043D\\u0430\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440, 100 \\u043D\\u043E\\u0432\\u044B\\u0445 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432 \\u0432 \\u043C\\u0435\\u0441\\u044F\\u0446 \\u0438\\u043B\\u0438 \\u0440\\u043E\\u0441\\u0442 \\u0432\\u044B\\u0440\\u0443\\u0447\\u043A\\u0438 \\u043D\\u0430 20%.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, \"\\u0420\\u0430\\u0437\\u0431\\u0435\\u0439\\u0442\\u0435 \\u043F\\u0443\\u0442\\u044C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u043D\\u0430 \\u044D\\u0442\\u0430\\u043F\\u044B: \\u043E\\u0445\\u0432\\u0430\\u0442, \\u0437\\u0430\\u044F\\u0432\\u043A\\u0430, \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0430, \\u043F\\u043E\\u0432\\u0442\\u043E\\u0440\\u043D\\u0430\\u044F \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0430.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, \"\\u0412\\u043E\\u0437\\u044C\\u043C\\u0438\\u0442\\u0435 \\u043F\\u043E \\u043E\\u0434\\u043D\\u043E\\u043C\\u0443-\\u0434\\u0432\\u0430 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044F \\u043D\\u0430 \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u044D\\u0442\\u0430\\u043F, \\u043D\\u0430\\u0447\\u0438\\u043D\\u0430\\u044F \\u0441 \\u0442\\u0435\\u0445, \\u0447\\u0442\\u043E \\u0431\\u043B\\u0438\\u0436\\u0435 \\u0432\\u0441\\u0435\\u0433\\u043E \\u043A \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0430\\u043C.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, \"\\u041F\\u0440\\u043E\\u0432\\u0435\\u0440\\u044C\\u0442\\u0435, \\u0447\\u0442\\u043E \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044C \\u043C\\u043E\\u0436\\u043D\\u043E \\u043F\\u043E\\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C \\u0438\\u0437 \\u0443\\u0436\\u0435 \\u0441\\u043E\\u0431\\u0438\\u0440\\u0430\\u0435\\u043C\\u044B\\u0445 \\u0434\\u0430\\u043D\\u043D\\u044B\\u0445, \\u0438 \\u043D\\u0430\\u0437\\u043D\\u0430\\u0447\\u044C\\u0442\\u0435 \\u043E\\u0442\\u0432\\u0435\\u0442\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u043E\\u0433\\u043E.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, \"\\u0417\\u0430\\u0434\\u0430\\u0439\\u0442\\u0435 \\u0446\\u0435\\u043B\\u0435\\u0432\\u043E\\u0435 \\u0437\\u043D\\u0430\\u0447\\u0435\\u043D\\u0438\\u0435 \\u0438 \\u0441\\u0440\\u043E\\u043A, \\u043D\\u0430\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440: CAC \\u043D\\u0435 \\u0432\\u044B\\u0448\\u0435 4 000 \\u20BD \\u043F\\u043E \\u0438\\u0442\\u043E\\u0433\\u0430\\u043C \\u043A\\u0432\\u0430\\u0440\\u0442\\u0430\\u043B\\u0430.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, \"\\u0420\\u0430\\u0437 \\u0432 \\u043C\\u0435\\u0441\\u044F\\u0446 \\u043F\\u0435\\u0440\\u0435\\u0441\\u043C\\u0430\\u0442\\u0440\\u0438\\u0432\\u0430\\u0439\\u0442\\u0435 \\u043D\\u0430\\u0431\\u043E\\u0440 \\u0438 \\u0443\\u0431\\u0438\\u0440\\u0430\\u0439\\u0442\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438, \\u043D\\u0435 \\u043F\\u043E\\u0432\\u043B\\u0438\\u044F\\u0432\\u0448\\u0438\\u0435 \\u043D\\u0438 \\u043D\\u0430 \\u043E\\u0434\\u043D\\u043E \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435.\")), mdx(\"p\", null, \"\\u0426\\u0435\\u043B\\u0435\\u0432\\u044B\\u0435 \\u0437\\u043D\\u0430\\u0447\\u0435\\u043D\\u0438\\u044F \\u0443\\u0434\\u043E\\u0431\\u043D\\u0435\\u0435 \\u0431\\u0440\\u0430\\u0442\\u044C \\u0438\\u0437 \\u0441\\u043E\\u0431\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u043E\\u0439 \\u0438\\u0441\\u0442\\u043E\\u0440\\u0438\\u0438: \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438 \\u043A\\u0430\\u043D\\u0430\\u043B\\u0430 \\u0437\\u0430 \\u043F\\u043E\\u0441\\u043B\\u0435\\u0434\\u043D\\u0438\\u0435 3\\u20136 \\u043C\\u0435\\u0441\\u044F\\u0446\\u0435\\u0432 \\u0434\\u0430\\u044E\\u0442 \\u0442\\u043E\\u0447\\u043A\\u0443 \\u043E\\u0442\\u0441\\u0447\\u0451\\u0442\\u0430. \\u041E\\u0442\\u0440\\u0430\\u0441\\u043B\\u0435\\u0432\\u044B\\u0435 \\u043E\\u0440\\u0438\\u0435\\u043D\\u0442\\u0438\\u0440\\u044B (\\u0431\\u0435\\u043D\\u0447\\u043C\\u0430\\u0440\\u043A\\u0438\\u043D\\u0433) \\u043F\\u043E\\u043C\\u043E\\u0433\\u0430\\u044E\\u0442 \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u0438\\u0442\\u044C \\u043F\\u043E\\u0440\\u044F\\u0434\\u043E\\u043A \\u0432\\u0435\\u043B\\u0438\\u0447\\u0438\\u043D, \\u043D\\u043E \\u0447\\u0443\\u0436\\u0438\\u0435 \\u0446\\u0438\\u0444\\u0440\\u044B \\u043D\\u0435 \\u043F\\u0435\\u0440\\u0435\\u043D\\u043E\\u0441\\u044F\\u0442 \\u043D\\u0430 \\u0441\\u0432\\u043E\\u0439 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441 \\u043D\\u0430\\u043F\\u0440\\u044F\\u043C\\u0443\\u044E, \\u043F\\u043E\\u0442\\u043E\\u043C\\u0443 \\u0447\\u0442\\u043E \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u0432 \\u0440\\u0430\\u0437\\u043D\\u044B\\u0445 \\u043D\\u0438\\u0448\\u0430\\u0445 \\u0437\\u0430\\u043C\\u0435\\u0442\\u043D\\u043E \\u0440\\u0430\\u0437\\u043B\\u0438\\u0447\\u0430\\u0435\\u0442\\u0441\\u044F: \\u0432 \\u043C\\u0435\\u0434\\u0438\\u0446\\u0438\\u043D\\u0435, \\u043F\\u043E \\u043E\\u043F\\u044B\\u0442\\u0443 \\u0440\\u0430\\u0431\\u043E\\u0442\\u044B \\u0441 \\u043A\\u043B\\u0438\\u043D\\u0438\\u043A\\u043E\\u0439 \\u041C\\u0426\\u0420\\u041C, \\u043A\\u043B\\u0438\\u043A \\u043C\\u043E\\u0436\\u0435\\u0442 \\u0441\\u0442\\u043E\\u0438\\u0442\\u044C \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0442\\u044B\\u0441\\u044F\\u0447 \\u0440\\u0443\\u0431\\u043B\\u0435\\u0439.\"), mdx(\"h2\", null, \"\\u041A\\u0430\\u043A \\u043F\\u043E\\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C \\u0434\\u0430\\u0448\\u0431\\u043E\\u0440\\u0434 \\u0438 \\u0441\\u043A\\u0432\\u043E\\u0437\\u043D\\u0443\\u044E \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0443 \\u0434\\u043B\\u044F \\u043A\\u043E\\u043D\\u0442\\u0440\\u043E\\u043B\\u044F KPI\"), mdx(\"p\", null, \"\\u0414\\u0430\\u0448\\u0431\\u043E\\u0440\\u0434 \\u0441\\u043E\\u0431\\u0438\\u0440\\u0430\\u0435\\u0442 \\u0432 \\u043E\\u0434\\u043D\\u0443 \\u043F\\u0430\\u043D\\u0435\\u043B\\u044C \\u0446\\u0438\\u0444\\u0440\\u044B \\u0438\\u0437 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0445 \\u043A\\u0430\\u0431\\u0438\\u043D\\u0435\\u0442\\u043E\\u0432, \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u044B \\u0432\\u0435\\u0431-\\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0438 \\u0438 CRM \\u0438 \\u0430\\u0432\\u0442\\u043E\\u043C\\u0430\\u0442\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438 \\u043F\\u0440\\u0435\\u0432\\u0440\\u0430\\u0449\\u0430\\u0435\\u0442 \\u0438\\u0445 \\u0432 KPI. \\u0421\\u043A\\u0432\\u043E\\u0437\\u043D\\u0430\\u044F \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0430 \\u0441\\u0432\\u044F\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442 \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0439 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442 \\u0441 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0435\\u0439, \\u043F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F \\u0441\\u0447\\u0438\\u0442\\u0430\\u0435\\u0442\\u0441\\u044F \\u043F\\u043E \\u043E\\u043F\\u043B\\u0430\\u0442\\u0438\\u0432\\u0448\\u0438\\u043C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u043C.\"), mdx(\"p\", null, \"\\u0414\\u0430\\u043D\\u043D\\u044B\\u0435 \\u0434\\u043B\\u044F KPI \\u0440\\u0430\\u0437\\u0431\\u0440\\u043E\\u0441\\u0430\\u043D\\u044B \\u043F\\u043E \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u0438\\u043C \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0430\\u043C. \\u0420\\u0430\\u0441\\u0445\\u043E\\u0434\\u044B \\u043B\\u0435\\u0436\\u0430\\u0442 \\u0432 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0445 \\u043A\\u0430\\u0431\\u0438\\u043D\\u0435\\u0442\\u0430\\u0445, \\u0432\\u0438\\u0437\\u0438\\u0442\\u044B \\u0438 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438 \\u0432 \\u0432\\u0435\\u0431-\\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0435, \\u043E\\u043F\\u043B\\u0430\\u0442\\u044B \\u0432 CRM. \\u041F\\u043E\\u043A\\u0430 \\u0438\\u0445 \\u043D\\u0435 \\u0441\\u043E\\u0431\\u0440\\u0430\\u043B\\u0438 \\u0432\\u043C\\u0435\\u0441\\u0442\\u0435, \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433 \\u0441\\u0432\\u043E\\u0434\\u0438\\u0442 \\u043E\\u0442\\u0447\\u0451\\u0442 \\u0432\\u0440\\u0443\\u0447\\u043D\\u0443\\u044E, \\u0438 \\u0446\\u0438\\u0444\\u0440\\u044B \\u0443\\u0441\\u0442\\u0430\\u0440\\u0435\\u0432\\u0430\\u044E\\u0442 \\u0440\\u0430\\u043D\\u044C\\u0448\\u0435, \\u0447\\u0435\\u043C \\u0438\\u0445 \\u0443\\u0441\\u043F\\u0435\\u0432\\u0430\\u044E\\u0442 \\u043E\\u0431\\u0441\\u0443\\u0434\\u0438\\u0442\\u044C.\"), mdx(\"p\", null, \"\\u041A\\u0430\\u043A \\u0441\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C \\u0440\\u0430\\u0431\\u043E\\u0447\\u0438\\u0439 \\u0434\\u0430\\u0448\\u0431\\u043E\\u0440\\u0434:\"), mdx(\"ul\", null, mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0412\\u044B\\u0432\\u0435\\u0434\\u0438\\u0442\\u0435 \\u043D\\u0430 \\u043F\\u0430\\u043D\\u0435\\u043B\\u044C 5\\u20137 KPI\"), \" \\u0438\\u0437 \\u043F\\u0440\\u0435\\u0434\\u044B\\u0434\\u0443\\u0449\\u0435\\u0433\\u043E \\u0440\\u0430\\u0437\\u0434\\u0435\\u043B\\u0430, \\u0431\\u0435\\u0437 \\u0434\\u0435\\u0441\\u044F\\u0442\\u043A\\u043E\\u0432 \\u0432\\u0442\\u043E\\u0440\\u043E\\u0441\\u0442\\u0435\\u043F\\u0435\\u043D\\u043D\\u044B\\u0445 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u0439\\u0442\\u0435 \\u043F\\u043B\\u0430\\u043D \\u0440\\u044F\\u0434\\u043E\\u043C \\u0441 \\u0444\\u0430\\u043A\\u0442\\u043E\\u043C\"), \" \\u0438 \\u0434\\u0438\\u043D\\u0430\\u043C\\u0438\\u043A\\u0443 \\u043A \\u043F\\u0440\\u043E\\u0448\\u043B\\u043E\\u043C\\u0443 \\u043F\\u0435\\u0440\\u0438\\u043E\\u0434\\u0443, \\u0438\\u043D\\u0430\\u0447\\u0435 \\u043D\\u0435\\u043F\\u043E\\u043D\\u044F\\u0442\\u043D\\u043E, \\u0445\\u043E\\u0440\\u043E\\u0448\\u043E \\u0447\\u0438\\u0441\\u043B\\u043E \\u0438\\u043B\\u0438 \\u043F\\u043B\\u043E\\u0445\\u043E.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0414\\u043E\\u0431\\u0430\\u0432\\u044C\\u0442\\u0435 \\u0440\\u0430\\u0437\\u0431\\u0438\\u0432\\u043A\\u0443 \\u043F\\u043E \\u043A\\u0430\\u043D\\u0430\\u043B\\u0430\\u043C:\"), \" \\u0442\\u0430\\u043A \\u0432\\u0438\\u0434\\u043D\\u043E, \\u0433\\u0434\\u0435 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043B\\u0438\\u0434\\u0430 \\u0440\\u0430\\u0441\\u0442\\u0451\\u0442 \\u0438 \\u043A\\u0443\\u0434\\u0430 \\u043F\\u0435\\u0440\\u0435\\u043D\\u0435\\u0441\\u0442\\u0438 \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041D\\u0430\\u0441\\u0442\\u0440\\u043E\\u0439\\u0442\\u0435 \\u043E\\u0431\\u043D\\u043E\\u0432\\u043B\\u0435\\u043D\\u0438\\u0435 \\u0434\\u0430\\u043D\\u043D\\u044B\\u0445\"), \" \\u0445\\u043E\\u0442\\u044F \\u0431\\u044B \\u0440\\u0430\\u0437 \\u0432 \\u0441\\u0443\\u0442\\u043A\\u0438, \\u0447\\u0442\\u043E\\u0431\\u044B \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u044F \\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u043B\\u0438\\u0441\\u044C \\u043D\\u0430 \\u0441\\u0432\\u0435\\u0436\\u0438\\u0445 \\u0446\\u0438\\u0444\\u0440\\u0430\\u0445.\")), mdx(\"p\", null, \"\\u0421\\u043C\\u043E\\u0442\\u0440\\u0435\\u0442\\u044C \\u0434\\u0430\\u0448\\u0431\\u043E\\u0440\\u0434 \\u0441\\u0442\\u043E\\u0438\\u0442 \\u0432 \\u0442\\u0440\\u0451\\u0445 \\u0440\\u0438\\u0442\\u043C\\u0430\\u0445. \\u041A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u0434\\u0435\\u043D\\u044C \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u044F\\u044E\\u0442 \\u043E\\u043F\\u0435\\u0440\\u0430\\u0442\\u0438\\u0432\\u043D\\u044B\\u0435 \\u0446\\u0438\\u0444\\u0440\\u044B \\u043F\\u043E \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F\\u043C: \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434, \\u043A\\u043B\\u0438\\u043A\\u0438, \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438. \\u0420\\u0430\\u0437 \\u0432 \\u043D\\u0435\\u0434\\u0435\\u043B\\u044E \\u0440\\u0430\\u0437\\u0431\\u0438\\u0440\\u0430\\u044E\\u0442 \\u0442\\u0430\\u043A\\u0442\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0435 KPI: CPL, CAC, \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E. \\u0420\\u0430\\u0437 \\u0432 \\u043A\\u0432\\u0430\\u0440\\u0442\\u0430\\u043B \\u043E\\u0446\\u0435\\u043D\\u0438\\u0432\\u0430\\u044E\\u0442 ROMI \\u0438 LTV. \\u0417\\u0430 \\u043A\\u0430\\u0436\\u0434\\u044B\\u043C \\u0440\\u0438\\u0442\\u043C\\u043E\\u043C \\u0437\\u0430\\u043A\\u0440\\u0435\\u043F\\u043B\\u044F\\u044E\\u0442 \\u043E\\u0442\\u0432\\u0435\\u0442\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u043E\\u0433\\u043E, \\u0438 \\u043E\\u043D \\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u0435\\u0442 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u044F \\u043F\\u043E \\u0446\\u0438\\u0444\\u0440\\u0430\\u043C, \\u0438\\u043D\\u0430\\u0447\\u0435 \\u043F\\u0430\\u043D\\u0435\\u043B\\u044C \\u043E\\u0441\\u0442\\u0430\\u0451\\u0442\\u0441\\u044F \\u043A\\u0440\\u0430\\u0441\\u0438\\u0432\\u043E\\u0439 \\u043A\\u0430\\u0440\\u0442\\u0438\\u043D\\u043A\\u043E\\u0439.\"), mdx(\"p\", null, \"\\u0412\\u043E \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043E\\u0431\\u0445\\u043E\\u0434\\u0438\\u0442\\u0441\\u044F \\u043E\\u043F\\u0442\\u0438\\u043C\\u0438\\u0437\\u0430\\u0446\\u0438\\u044F \\u0432\\u0441\\u043B\\u0435\\u043F\\u0443\\u044E, \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u043B \\u043E\\u043F\\u0440\\u043E\\u0441 210 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433\\u043E\\u0432 \\u0431\\u0440\\u0435\\u043D\\u0434\\u043E\\u0432 \\u0438 \\u0430\\u0433\\u0435\\u043D\\u0442\\u0441\\u0442\\u0432, \\u043F\\u0440\\u043E\\u0432\\u0435\\u0434\\u0451\\u043D\\u043D\\u044B\\u0439 Affinity Solutions: \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0442\\u0435\\u0440\\u044F\\u044E\\u0442 \\u0432 \\u0441\\u0440\\u0435\\u0434\\u043D\\u0435\\u043C \\u043D\\u0435 \\u043C\\u0435\\u043D\\u0435\\u0435 11% \\u043C\\u0435\\u0434\\u0438\\u0430\\u0431\\u044E\\u0434\\u0436\\u0435\\u0442\\u043E\\u0432 \\u0438\\u0437-\\u0437\\u0430 \\u0437\\u0430\\u0434\\u0435\\u0440\\u0436\\u0435\\u043A \\u0434\\u0430\\u043D\\u043D\\u044B\\u0445 \\u0438 \\u043D\\u0435\\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u044B\\u0445 \\u0441\\u0438\\u0433\\u043D\\u0430\\u043B\\u043E\\u0432 \\u043E\\u043F\\u0442\\u0438\\u043C\\u0438\\u0437\\u0430\\u0446\\u0438\\u0438 (\", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"https://www.sostav.ru/publication/11-mediabyudzhetov-ukhodyat-vpustuyu-marketologi-teryayut-dengi-iz-za-slepoj-optimizatsii-84017.html\"\n }, \"Sostav\"), \", 22 \\u043C\\u0430\\u044F 2026 \\u0433\\u043E\\u0434\\u0430). \\u0422\\u0430\\u043C \\u0436\\u0435 91% \\u0440\\u0435\\u0441\\u043F\\u043E\\u043D\\u0434\\u0435\\u043D\\u0442\\u043E\\u0432 \\u0441\\u0447\\u0438\\u0442\\u0430\\u044E\\u0442 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0438 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0445 \\u043F\\u043B\\u0430\\u0442\\u0444\\u043E\\u0440\\u043C \\u0437\\u0430\\u0432\\u044B\\u0448\\u0435\\u043D\\u043D\\u044B\\u043C\\u0438. \\u042D\\u0442\\u043E \\u0434\\u043E\\u0432\\u043E\\u0434 \\u0432 \\u043F\\u043E\\u043B\\u044C\\u0437\\u0443 \\u0441\\u043A\\u0432\\u043E\\u0437\\u043D\\u043E\\u0439 \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0438: \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u044F\\u0442\\u044C \\u0434\\u0430\\u043D\\u043D\\u044B\\u0435 \\u043F\\u043B\\u043E\\u0449\\u0430\\u0434\\u043E\\u043A \\u0443\\u0434\\u043E\\u0431\\u043D\\u0435\\u0435 \\u043F\\u043E \\u0435\\u0434\\u0438\\u043D\\u043E\\u043C\\u0443 \\u0438\\u0441\\u0442\\u043E\\u0447\\u043D\\u0438\\u043A\\u0443 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436.\"), mdx(\"h2\", null, \"\\u0427\\u0430\\u0441\\u0442\\u044B\\u0435 \\u043E\\u0448\\u0438\\u0431\\u043A\\u0438 \\u043F\\u0440\\u0438 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0435 \\u0441 KPI \\u0432 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0435\"), mdx(\"p\", null, \"\\u0420\\u0430\\u0431\\u043E\\u0442\\u0443 \\u0441 KPI \\u043F\\u043E\\u0440\\u0442\\u044F\\u0442 \\u0448\\u0435\\u0441\\u0442\\u044C \\u0442\\u0438\\u043F\\u043E\\u0432\\u044B\\u0445 \\u043E\\u0448\\u0438\\u0431\\u043E\\u043A: \\u0441\\u043B\\u0438\\u0448\\u043A\\u043E\\u043C \\u0434\\u043B\\u0438\\u043D\\u043D\\u044B\\u0439 \\u0441\\u043F\\u0438\\u0441\\u043E\\u043A \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439, \\u043E\\u0442\\u0440\\u044B\\u0432 \\u043E\\u0442 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436, \\u0441\\u0440\\u0430\\u0432\\u043D\\u0435\\u043D\\u0438\\u0435 \\u0434\\u0430\\u043D\\u043D\\u044B\\u0445 \\u0437\\u0430 \\u0440\\u0430\\u0437\\u043D\\u044B\\u0435 \\u043F\\u0435\\u0440\\u0438\\u043E\\u0434\\u044B, \\u043E\\u0446\\u0435\\u043D\\u043A\\u0430 \\u043F\\u043E \\u043E\\u0434\\u043D\\u043E\\u043C\\u0443 CPL, \\u043E\\u0442\\u0441\\u0443\\u0442\\u0441\\u0442\\u0432\\u0438\\u0435 \\u0446\\u0435\\u043B\\u0438 \\u0438 \\u043E\\u0442\\u0432\\u0435\\u0442\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u043E\\u0433\\u043E, \\u043E\\u0442\\u0441\\u0443\\u0442\\u0441\\u0442\\u0432\\u0438\\u0435 \\u0440\\u0435\\u0433\\u0443\\u043B\\u044F\\u0440\\u043D\\u043E\\u0433\\u043E \\u043F\\u0435\\u0440\\u0435\\u0441\\u043C\\u043E\\u0442\\u0440\\u0430.\"), mdx(\"ul\", null, mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0421\\u043B\\u0438\\u0448\\u043A\\u043E\\u043C \\u043C\\u043D\\u043E\\u0433\\u043E \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439.\"), \" \\u041A\\u043E\\u0433\\u0434\\u0430 \\u0432 \\u043E\\u0442\\u0447\\u0451\\u0442\\u0435 \\u0434\\u0432\\u0430\\u0434\\u0446\\u0430\\u0442\\u044C \\u0446\\u0438\\u0444\\u0440, \\u043D\\u0438 \\u043E\\u0434\\u043D\\u0430 \\u043D\\u0435 \\u0432\\u043B\\u0438\\u044F\\u0435\\u0442 \\u043D\\u0430 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u044F. \\u041E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u0439\\u0442\\u0435 5\\u20137 \\u0438 \\u0434\\u043E\\u0433\\u043E\\u0432\\u043E\\u0440\\u0438\\u0442\\u0435\\u0441\\u044C, \\u043A\\u0430\\u043A\\u043E\\u0439 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044C \\u0433\\u043B\\u0430\\u0432\\u043D\\u044B\\u0439.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0421\\u0442\\u0430\\u0432\\u043A\\u0430 \\u043D\\u0430 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438 \\u0431\\u0435\\u0437 \\u0441\\u0432\\u044F\\u0437\\u0438 \\u0441 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0430\\u043C\\u0438.\"), \" \\u041E\\u0445\\u0432\\u0430\\u0442, \\u0447\\u0438\\u0441\\u043B\\u043E \\u043F\\u043E\\u0434\\u043F\\u0438\\u0441\\u0447\\u0438\\u043A\\u043E\\u0432 \\u0438 \\u043B\\u0430\\u0439\\u043A\\u0438 \\u0440\\u0430\\u0441\\u0442\\u0443\\u0442 \\u043A\\u0440\\u0430\\u0441\\u0438\\u0432\\u043E, \\u043D\\u043E \\u0441\\u0430\\u043C\\u0438 \\u043F\\u043E \\u0441\\u0435\\u0431\\u0435 \\u043D\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442, \\u043F\\u0440\\u0438\\u043D\\u043E\\u0441\\u0438\\u0442 \\u043B\\u0438 \\u043A\\u0430\\u043D\\u0430\\u043B \\u0434\\u0435\\u043D\\u044C\\u0433\\u0438.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0421\\u0440\\u0430\\u0432\\u043D\\u0435\\u043D\\u0438\\u0435 \\u0434\\u0430\\u043D\\u043D\\u044B\\u0445 \\u0437\\u0430 \\u0440\\u0430\\u0437\\u043D\\u044B\\u0435 \\u043F\\u0435\\u0440\\u0438\\u043E\\u0434\\u044B.\"), \" \\u0420\\u0430\\u0441\\u0445\\u043E\\u0434\\u044B \\u0437\\u0430 \\u043C\\u0435\\u0441\\u044F\\u0446 \\u0438 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u0437\\u0430 \\u043A\\u0432\\u0430\\u0440\\u0442\\u0430\\u043B \\u0434\\u0430\\u044E\\u0442 \\u043D\\u0435\\u043D\\u0430\\u0434\\u0451\\u0436\\u043D\\u044B\\u0439 CPL.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041E\\u0446\\u0435\\u043D\\u043A\\u0430 \\u043F\\u043E \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u0438 \\u043B\\u0438\\u0434\\u0430 \\u0431\\u0435\\u0437 \\u0443\\u0447\\u0451\\u0442\\u0430 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436.\"), \" \\u0414\\u0435\\u0448\\u0451\\u0432\\u0430\\u044F \\u0437\\u0430\\u044F\\u0432\\u043A\\u0430 \\u0431\\u0435\\u0441\\u043F\\u043E\\u043B\\u0435\\u0437\\u043D\\u0430, \\u0435\\u0441\\u043B\\u0438 \\u0438\\u0437 \\u043D\\u0435\\u0451 \\u043D\\u0438\\u043A\\u0442\\u043E \\u043D\\u0435 \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0435\\u0442. \\u0421\\u0432\\u0435\\u0440\\u044F\\u0439\\u0442\\u0435 CPL \\u0441 CAC \\u0438 \\u0441 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0435\\u0439 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u0432 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0443.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041D\\u0435\\u0442 \\u0446\\u0435\\u043B\\u0435\\u0432\\u043E\\u0433\\u043E \\u0437\\u043D\\u0430\\u0447\\u0435\\u043D\\u0438\\u044F \\u0438 \\u043E\\u0442\\u0432\\u0435\\u0442\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u043E\\u0433\\u043E.\"), \" \\u041F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044C \\u0431\\u0435\\u0437 \\u043F\\u043B\\u0430\\u043D\\u0430 \\u0438 \\u0431\\u0435\\u0437 \\u0432\\u043B\\u0430\\u0434\\u0435\\u043B\\u044C\\u0446\\u0430 \\u043E\\u0441\\u0442\\u0430\\u0451\\u0442\\u0441\\u044F \\u043F\\u0440\\u043E\\u0441\\u0442\\u043E \\u0446\\u0438\\u0444\\u0440\\u043E\\u0439.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"KPI \\u043D\\u0435 \\u043F\\u0435\\u0440\\u0435\\u0441\\u043C\\u0430\\u0442\\u0440\\u0438\\u0432\\u0430\\u044E\\u0442.\"), \" \\u0426\\u0435\\u043B\\u0438 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430 \\u043C\\u0435\\u043D\\u044F\\u044E\\u0442\\u0441\\u044F, \\u0438 \\u043D\\u0430\\u0431\\u043E\\u0440 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439 \\u0434\\u043E\\u043B\\u0436\\u0435\\u043D \\u043C\\u0435\\u043D\\u044F\\u0442\\u044C\\u0441\\u044F \\u0432\\u043C\\u0435\\u0441\\u0442\\u0435 \\u0441 \\u043D\\u0438\\u043C\\u0438.\")), mdx(\"p\", null, \"\\u0412 \\u043D\\u0430\\u0448\\u0435\\u043C SEO-\\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u0435 \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"/nuself/\"\n }, \"\\u0438\\u043D\\u0442\\u0435\\u0440\\u043D\\u0435\\u0442-\\u043C\\u0430\\u0433\\u0430\\u0437\\u0438\\u043D\\u0430 Nuself\"), \" \\u043F\\u043E\\u0438\\u0441\\u043A\\u043E\\u0432\\u044B\\u0439 \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A \\u0432\\u044B\\u0440\\u043E\\u0441 \\u043D\\u0430 81%, \\u0430 \\u0447\\u0438\\u0441\\u043B\\u043E \\u043F\\u043E\\u043A\\u0443\\u043F\\u043E\\u043A \\u043D\\u0430 20%. \\u0422\\u0440\\u0430\\u0444\\u0438\\u043A \\u0432\\u044B\\u0440\\u043E\\u0441 \\u0437\\u0430\\u043C\\u0435\\u0442\\u043D\\u043E \\u0441\\u0438\\u043B\\u044C\\u043D\\u0435\\u0435, \\u0447\\u0435\\u043C \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0438, \\u043F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u0432 \\u043E\\u0442\\u0447\\u0451\\u0442\\u0435 \\u043D\\u0443\\u0436\\u043D\\u044B \\u043E\\u0431\\u0435 \\u0446\\u0438\\u0444\\u0440\\u044B.\"), mdx(\"h2\", null, \"\\u0427\\u0430\\u0441\\u0442\\u044B\\u0435 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u044B\"), mdx(\"h4\", null, \"\\u0427\\u0442\\u043E \\u0442\\u0430\\u043A\\u043E\\u0435 KPI \\u043F\\u0440\\u043E\\u0441\\u0442\\u044B\\u043C\\u0438 \\u0441\\u043B\\u043E\\u0432\\u0430\\u043C\\u0438?\"), mdx(\"p\", null, \"KPI (\\u043A\\u043B\\u044E\\u0447\\u0435\\u0432\\u044B\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438 \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u0438) \\u044D\\u0442\\u043E \\u0446\\u0438\\u0444\\u0440\\u044B, \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0449\\u0438\\u0435, \\u0434\\u0432\\u0438\\u0436\\u0435\\u0442\\u0441\\u044F \\u043B\\u0438 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430 \\u043A \\u043F\\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u0435\\u043D\\u043D\\u043E\\u0439 \\u0446\\u0435\\u043B\\u0438. \\u0412 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0435 \\u044D\\u0442\\u043E, \\u043D\\u0430\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440, \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430, \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0438 ROMI.\"), mdx(\"h4\", null, \"\\u041A\\u0430\\u043A \\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C KPI?\"), mdx(\"p\", null, \"\\u041A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044C \\u0441\\u0447\\u0438\\u0442\\u0430\\u0435\\u0442\\u0441\\u044F \\u043F\\u043E \\u0441\\u0432\\u043E\\u0435\\u0439 \\u0444\\u043E\\u0440\\u043C\\u0443\\u043B\\u0435. CAC \\u0440\\u0430\\u0432\\u0435\\u043D \\u0437\\u0430\\u0442\\u0440\\u0430\\u0442\\u0430\\u043C \\u043D\\u0430 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433 \\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438, \\u0434\\u0435\\u043B\\u0451\\u043D\\u043D\\u044B\\u043C \\u043D\\u0430 \\u0447\\u0438\\u0441\\u043B\\u043E \\u043D\\u043E\\u0432\\u044B\\u0445 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432: \\u043F\\u0440\\u0438 \\u0437\\u0430\\u0442\\u0440\\u0430\\u0442\\u0430\\u0445 300 000 \\u20BD \\u0438 60 \\u043D\\u043E\\u0432\\u044B\\u0445 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u0445 \\u043E\\u043D \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u0435\\u0442 5 000 \\u20BD. ROMI \\u0441\\u0447\\u0438\\u0442\\u0430\\u044E\\u0442 \\u0442\\u0430\\u043A: \\u0438\\u0437 \\u0434\\u043E\\u0445\\u043E\\u0434\\u0430 \\u043E\\u0442 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430 \\u0432\\u044B\\u0447\\u0438\\u0442\\u0430\\u044E\\u0442 \\u0437\\u0430\\u0442\\u0440\\u0430\\u0442\\u044B, \\u0434\\u0435\\u043B\\u044F\\u0442 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442 \\u043D\\u0430 \\u0437\\u0430\\u0442\\u0440\\u0430\\u0442\\u044B \\u0438 \\u0443\\u043C\\u043D\\u043E\\u0436\\u0430\\u044E\\u0442 \\u043D\\u0430 100%. \\u0414\\u0430\\u043D\\u043D\\u044B\\u0435 \\u0434\\u043B\\u044F \\u0432\\u0441\\u0435\\u0445 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439 \\u0431\\u0435\\u0440\\u0443\\u0442 \\u0437\\u0430 \\u043E\\u0434\\u0438\\u043D \\u0438 \\u0442\\u043E\\u0442 \\u0436\\u0435 \\u043F\\u0435\\u0440\\u0438\\u043E\\u0434.\"), mdx(\"h4\", null, \"\\u041A\\u0430\\u043A\\u0438\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438 \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u0438 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430 \\u043E\\u0442\\u0441\\u043B\\u0435\\u0436\\u0438\\u0432\\u0430\\u0442\\u044C?\"), mdx(\"p\", null, \"\\u041D\\u0430 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0447\\u0435\\u0441\\u043A\\u043E\\u043C \\u0443\\u0440\\u043E\\u0432\\u043D\\u0435 \\u043E\\u0442\\u0441\\u043B\\u0435\\u0436\\u0438\\u0432\\u0430\\u044E\\u0442 ROMI, ROI \\u0438 LTV, \\u043D\\u0430 \\u0442\\u0430\\u043A\\u0442\\u0438\\u0447\\u0435\\u0441\\u043A\\u043E\\u043C CAC, CPL, CPA, CTR \\u0438 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E. \\u0422\\u043E\\u0447\\u043D\\u044B\\u0439 \\u043D\\u0430\\u0431\\u043E\\u0440 \\u0437\\u0430\\u0432\\u0438\\u0441\\u0438\\u0442 \\u043E\\u0442 \\u0446\\u0435\\u043B\\u0438 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430 \\u0438 \\u0438\\u0441\\u043F\\u043E\\u043B\\u044C\\u0437\\u0443\\u0435\\u043C\\u044B\\u0445 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0445 \\u043A\\u0430\\u043D\\u0430\\u043B\\u043E\\u0432.\"), mdx(\"h4\", null, \"\\u0427\\u0442\\u043E \\u0442\\u0430\\u043A\\u043E\\u0435 KPI \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433\\u0430 \\u0438 \\u043A\\u0430\\u043A\\u0438\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438 \\u0443 \\u043D\\u0435\\u0433\\u043E \\u043E\\u0441\\u043D\\u043E\\u0432\\u043D\\u044B\\u0435?\"), mdx(\"p\", null, \"KPI \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433\\u0430 \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u044E\\u0442 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438 \\u0438\\u0437 \\u0435\\u0433\\u043E \\u0437\\u043E\\u043D\\u044B \\u043E\\u0442\\u0432\\u0435\\u0442\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u043E\\u0441\\u0442\\u0438, \\u043D\\u0430 \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0435 \\u043E\\u043D \\u043C\\u043E\\u0436\\u0435\\u0442 \\u0432\\u043B\\u0438\\u044F\\u0442\\u044C. \\u041E\\u0441\\u043D\\u043E\\u0432\\u043D\\u044B\\u0435 \\u0434\\u043B\\u044F \\u0431\\u043E\\u043B\\u044C\\u0448\\u0438\\u043D\\u0441\\u0442\\u0432\\u0430 \\u0441\\u043F\\u0435\\u0446\\u0438\\u0430\\u043B\\u0438\\u0441\\u0442\\u043E\\u0432: \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043B\\u0438\\u0434\\u0430, \\u0447\\u0438\\u0441\\u043B\\u043E \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A, \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0438 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430, \\u0430 \\u0443 \\u0440\\u0443\\u043A\\u043E\\u0432\\u043E\\u0434\\u0438\\u0442\\u0435\\u043B\\u044F \\u043E\\u0442\\u0434\\u0435\\u043B\\u0430 \\u0434\\u043E\\u0431\\u0430\\u0432\\u043B\\u044F\\u044E\\u0442\\u0441\\u044F ROMI \\u0438 \\u0434\\u043E\\u043B\\u044F \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u0438\\u0437 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430.\"), mdx(\"h4\", null, \"\\u0421\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E KPI \\u043D\\u0443\\u0436\\u043D\\u043E \\u043E\\u0442\\u0441\\u043B\\u0435\\u0436\\u0438\\u0432\\u0430\\u0442\\u044C \\u043E\\u0442\\u0434\\u0435\\u043B\\u0443 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430?\"), mdx(\"p\", null, \"\\u0414\\u043E\\u0441\\u0442\\u0430\\u0442\\u043E\\u0447\\u043D\\u043E 5\\u20137 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439. \\u0422\\u0430\\u043A\\u043E\\u0433\\u043E \\u043E\\u0431\\u044A\\u0451\\u043C\\u0430 \\u0445\\u0432\\u0430\\u0442\\u0430\\u0435\\u0442, \\u0447\\u0442\\u043E\\u0431\\u044B \\u043F\\u043E\\u043A\\u0440\\u044B\\u0442\\u044C \\u0432\\u0441\\u044E \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0443 \\u043E\\u0442 \\u043E\\u0445\\u0432\\u0430\\u0442\\u0430 \\u0434\\u043E \\u043F\\u043E\\u0432\\u0442\\u043E\\u0440\\u043D\\u043E\\u0439 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0438, \\u0438 \\u043E\\u043D \\u043D\\u0435 \\u043F\\u0435\\u0440\\u0435\\u0433\\u0440\\u0443\\u0436\\u0430\\u0435\\u0442 \\u043E\\u0442\\u0447\\u0451\\u0442\\u043D\\u043E\\u0441\\u0442\\u044C.\"), mdx(\"p\", null, \"\\u0415\\u0441\\u043B\\u0438 \\u043D\\u0443\\u0436\\u043D\\u043E \\u043F\\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u0442\\u044C \\u0438\\u0437\\u043C\\u0435\\u0440\\u0438\\u043C\\u044B\\u0435 \\u0446\\u0435\\u043B\\u0438 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430 \\u0438 \\u043F\\u043E\\u0434\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C \\u043F\\u043E\\u0434 \\u043D\\u0438\\u0445 KPI, \\u0440\\u0430\\u0441\\u0441\\u043A\\u0430\\u0436\\u0438\\u0442\\u0435 \\u043D\\u0430\\u043C \\u043E \\u0437\\u0430\\u0434\\u0430\\u0447\\u0435: \\u043F\\u043E\\u043C\\u043E\\u0436\\u0435\\u043C \\u0432\\u044B\\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0443 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439 \\u0432\\u043D\\u0443\\u0442\\u0440\\u0438 \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"/strategy/\"\n }, \"\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u043E\\u0432\\u043E\\u0439 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0438\"), \".\"), mdx(\"h2\", null, \"\\u041F\\u043E\\u0445\\u043E\\u0436\\u0438\\u0435 \\u0441\\u0442\\u0430\\u0442\\u044C\\u0438\"), mdx(\"ul\", null, mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"a\", {\n parentName: \"li\",\n \"href\": \"/blog/marketingovaya-strategiya-dlya-biznesa/\"\n }, 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\\u0440\\u0430\\u0441\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u0438\\u0442\\u044C \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442\"))));\n}\n;\nMDXContent.isMDXComponent = true;","frontmatter":{"title":"KPI в маркетинге: какие метрики отслеживать и как считать эффективность","seo_title":"KPI в маркетинге: какие метрики отслеживать","description":"Разбираем KPI маркетинга: какие показатели считать обязательными, как выбрать 5-7 метрик и посчитать ROMI, CAC и конверсию по формулам.","cover_image":"/images/blog/cover-kpi-v-marketinge-kakie-metriki-otslezhivat.webp","author":"sveta-ishmuratova","tags":"маркетинг, перформанс, стратегия","read_time":14,"collection":"kak-sdelat","is_material":null,"download_url":null,"date":"2026-09-25","faq":[{"question":"Что такое KPI простыми словами?","answer":"KPI (ключевые показатели эффективности) это цифры, показывающие, движется ли работа к поставленной цели. В маркетинге это, например, стоимость привлечения клиента, конверсия и ROMI."},{"question":"Как считать KPI?","answer":"Каждый показатель считается по своей формуле. CAC равен затратам на маркетинг и продажи, делённым на число новых клиентов: при затратах 300 000 ₽ и 60 новых клиентах он составляет 5 000 ₽. ROMI считают так: из дохода от маркетинга вычитают затраты, делят результат на затраты и умножают на 100%. Данные для всех показателей берут за один и тот же период."},{"question":"Какие показатели эффективности маркетинга отслеживать?","answer":"На стратегическом уровне отслеживают ROMI, ROI и LTV, на тактическом CAC, CPL, CPA, CTR и конверсию. Точный набор зависит от цели бизнеса и используемых рекламных каналов."},{"question":"Что такое KPI маркетолога и какие показатели у него основные?","answer":"KPI маркетолога составляют показатели из его зоны ответственности, на которые он может влиять. Основные для большинства специалистов: стоимость лида, число заявок, конверсия и стоимость привлечения клиента, а у руководителя отдела добавляются ROMI и доля продаж из маркетинга."},{"question":"Сколько KPI нужно отслеживать отделу маркетинга?","answer":"Достаточно 5–7 показателей. Такого объёма хватает, чтобы покрыть всю воронку от охвата до повторной покупки, и он не перегружает отчётность."}]},"fields":{"slug":"kpi-v-marketinge-kakie-metriki-otslezhivat","uri":"/blog/kpi-v-marketinge-kakie-metriki-otslezhivat/"}},"allMdx":{"edges":[{"node":{"frontmatter":{"title":"Маркетинг: что это такое простыми словами","cover_image":"/images/blog/cover-chto-takoe-marketing.webp","collection":"kak-sdelat","tags":"маркетинг, стратегия"},"fields":{"slug":"chto-takoe-marketing","uri":"/blog/chto-takoe-marketing/"}}},{"node":{"frontmatter":{"title":"KPI в маркетинге: какие метрики отслеживать и как считать эффективность","cover_image":"/images/blog/cover-kpi-v-marketinge-kakie-metriki-otslezhivat.webp","collection":"kak-sdelat","tags":"маркетинг, перформанс, стратегия"},"fields":{"slug":"kpi-v-marketinge-kakie-metriki-otslezhivat","uri":"/blog/kpi-v-marketinge-kakie-metriki-otslezhivat/"}}},{"node":{"frontmatter":{"title":"Лендинг: что это и как создать продающую посадочную страницу","cover_image":"/images/blog/cover-lending-chto-eto-i-kak-sozdat.webp","collection":"kak-sdelat","tags":"маркетинг, перформанс, дизайн"},"fields":{"slug":"lending-chto-eto-i-kak-sozdat","uri":"/blog/lending-chto-eto-i-kak-sozdat/"}}},{"node":{"frontmatter":{"title":"Лидогенерация: что это и как настроить поток заявок для бизнеса","cover_image":"/images/blog/cover-lidogeneraciya-chto-eto-i-kak-nastroit-potok-zayavok.webp","collection":"kak-sdelat","tags":"маркетинг, перформанс, контекст"},"fields":{"slug":"lidogeneraciya-chto-eto-i-kak-nastroit-potok-zayavok","uri":"/blog/lidogeneraciya-chto-eto-i-kak-nastroit-potok-zayavok/"}}},{"node":{"frontmatter":{"title":"SMM-продвижение: что это и как работает","cover_image":"/images/blog/cover-smm-prodvizhenie-chto-eto-i-kak-rabotaet.webp","collection":"kak-sdelat","tags":"маркетинг, SMM, таргет"},"fields":{"slug":"smm-prodvizhenie-chto-eto-i-kak-rabotaet","uri":"/blog/smm-prodvizhenie-chto-eto-i-kak-rabotaet/"}}},{"node":{"frontmatter":{"title":"Воронка продаж: что это и как построить для бизнеса","cover_image":"/images/blog/cover-voronka-prodazh.webp","collection":"kak-sdelat","tags":"маркетинг, перформанс, стратегия"},"fields":{"slug":"voronka-prodazh","uri":"/blog/voronka-prodazh/"}}},{"node":{"frontmatter":{"title":"Брендинг в сжатые сроки: что можно ускорить, а что лучше не выкидывать","cover_image":"/images/blog/cover-brending-v-szhatye-sroki-chto-mozhno-uskorit-a-chto-luchshe-ne-vykidyvat.webp","collection":"kak-sdelat","tags":"брендинг, стратегия"},"fields":{"slug":"brending-v-szhatye-sroki-chto-mozhno-uskorit-a-chto-luchshe-ne-vykidyvat","uri":"/blog/brending-v-szhatye-sroki-chto-mozhno-uskorit-a-chto-luchshe-ne-vykidyvat/"}}},{"node":{"frontmatter":{"title":"Агентство перестаёт расти там, где фаундер продолжает делать всё сам","cover_image":"/images/blog/cover-agentstvo-perestaet-rasti-tam-gde-faunder-prodolzhaet-delat-vse-sam.webp","collection":"chto-proishodit","tags":"стратегия"},"fields":{"slug":"agentstvo-perestaet-rasti-tam-gde-faunder-prodolzhaet-delat-vse-sam","uri":"/blog/agentstvo-perestaet-rasti-tam-gde-faunder-prodolzhaet-delat-vse-sam/"}}},{"node":{"frontmatter":{"title":"Партнёрки приводят клиентов быстро. 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