{"componentChunkName":"component---src-containers-blog-post-js","path":"/blog/lidogeneraciya-chto-eto-i-kak-nastroit-potok-zayavok/","result":{"data":{"page":{"body":"var _excluded = [\"components\"];\nfunction _extends() { return _extends = Object.assign ? Object.assign.bind() : function (n) { for (var e = 1; e < arguments.length; e++) { var t = arguments[e]; for (var r in t) ({}).hasOwnProperty.call(t, r) && (n[r] = t[r]); } return n; }, _extends.apply(null, arguments); }\nfunction _objectWithoutProperties(e, t) { if (null == e) return {}; var o, r, i = _objectWithoutPropertiesLoose(e, t); if (Object.getOwnPropertySymbols) { var n = Object.getOwnPropertySymbols(e); for (r = 0; r < n.length; r++) o = n[r], -1 === t.indexOf(o) && {}.propertyIsEnumerable.call(e, o) && (i[o] = e[o]); } return i; }\nfunction _objectWithoutPropertiesLoose(r, e) { if (null == r) return {}; var t = {}; for (var n in r) if ({}.hasOwnProperty.call(r, n)) { if (-1 !== e.indexOf(n)) continue; t[n] = r[n]; } return t; }\n/* @jsxRuntime classic */\n/* @jsx mdx */\n\nvar _frontmatter = {\n \"title\": \"Лидогенерация: что это и как настроить поток заявок для бизнеса\",\n \"seo_title\": \"Лидогенерация: что это и как настроить поток заявок\",\n \"description\": \"Что такое лидогенерация: привлечение лидов через рекламу, контент и сайт. Каналы, шаги настройки, CPL и частые ошибки. Опыт Nimax.\",\n \"date\": \"2026-09-25\",\n \"slug\": \"lidogeneraciya-chto-eto-i-kak-nastroit-potok-zayavok\",\n \"cover_image\": \"/images/blog/cover-lidogeneraciya-chto-eto-i-kak-nastroit-potok-zayavok.webp\",\n \"author\": \"nastya-zhlobitskaya\",\n \"tags\": \"маркетинг, перформанс, контекст\",\n \"read_time\": 12,\n \"collection\": \"kak-sdelat\",\n \"faq\": [{\n \"question\": \"Что такое лидогенерация простыми словами?\",\n \"answer\": \"Это способ получать заявки от людей, заинтересованных в вашем продукте. Вы запускаете рекламу или публикуете полезные материалы, человек оставляет телефон или почту, и менеджер продолжает разговор. У бизнеса появляется регулярный поток обращений вместо случайных звонков.\"\n }, {\n \"question\": \"Как работает лидогенерация?\",\n \"answer\": \"Человек видит рекламу, статью или пост, переходит на сайт и оставляет контакт в форме или звонит. Контакт попадает в CRM, менеджер проверяет его и ведёт дальше. Каждый этап можно измерить: показы, клики, заявки, сделки.\"\n }, {\n \"question\": \"Как настроить лидогенерацию для бизнеса?\",\n \"answer\": \"Определите аудиторию и оффер, подготовьте посадочную страницу, запустите один-два канала трафика, подключите CRM и отбор заявок, настройте аналитику и считайте стоимость лида. Каждый шаг разобран в разделе выше.\"\n }, {\n \"question\": \"Какие каналы лидогенерации существуют?\",\n \"answer\": \"Контекстная и таргетированная реклама, SEO, контент-маркетинг, email-рассылки, соцсети, вебинары, чат-боты и холодные продажи. Для быстрого старта обычно берут рекламу, для долгого потока заявок подключают SEO и контент.\"\n }, {\n \"question\": \"Чем лидогенерация в маркетинге отличается от продаж?\",\n \"answer\": \"Лидогенерация отвечает за получение контакта заинтересованного человека. Продажи начинаются, когда менеджер выясняет потребность, делает предложение и доводит человека до оплаты. Между ними стоит квалификация: проверка, подходит ли лид под продукт, бюджет и сроки.\"\n }, {\n \"question\": \"Какие есть способы лидогенерации?\",\n \"answer\": \"Их делят на входящие и исходящие. При входящих клиент сам находит компанию через поиск, рекламу или контент, при исходящих компания сама выходит на контакт звонками и письмами. Чаще всего способы сочетают.\"\n }]\n};\nvar layoutProps = {\n _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n var components = _ref.components,\n props = _objectWithoutProperties(_ref, _excluded);\n return mdx(MDXLayout, _extends({}, layoutProps, props, {\n components: components,\n mdxType: \"MDXLayout\"\n }), mdx(\"p\", null, \"\\u041B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u044F \\u2014 \\u044D\\u0442\\u043E \\u043F\\u0440\\u043E\\u0446\\u0435\\u0441\\u0441 \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F \\u043F\\u043E\\u0442\\u0435\\u043D\\u0446\\u0438\\u0430\\u043B\\u044C\\u043D\\u044B\\u0445 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0435 \\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u043B\\u0438 \\u0441\\u0432\\u043E\\u0438 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u044B \\u0438 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\\u043F\\u0440\\u0438\\u0445\\u043E\\u0434\\u044F\\u0442 \\u043B\\u044E\\u0434\\u0438, \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0441\\u0442\\u043E\\u0438\\u0442 \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442 \\u0438 \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u043E\\u0432 \\u0441\\u0442\\u0430\\u043D\\u043E\\u0432\\u044F\\u0442\\u0441\\u044F \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u043C\\u0438.\"), mdx(\"p\", null, \"\\u041D\\u0438\\u0436\\u0435 \\u0440\\u0430\\u0437\\u043E\\u0431\\u0440\\u0430\\u043D\\u043E, \\u0447\\u0435\\u043C \\u043B\\u0438\\u0434 \\u043E\\u0442\\u043B\\u0438\\u0447\\u0430\\u0435\\u0442\\u0441\\u044F \\u043E\\u0442 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438, \\u043A\\u0430\\u043A\\u0438\\u0435 \\u043A\\u0430\\u043D\\u0430\\u043B\\u044B \\u0434\\u0430\\u044E\\u0442 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u044B \\u0431\\u044B\\u0441\\u0442\\u0440\\u043E, \\u0430 \\u043A\\u0430\\u043A\\u0438\\u0435 \\u043C\\u0435\\u0434\\u043B\\u0435\\u043D\\u043D\\u043E, \\u043A\\u0430\\u043A \\u043D\\u0430\\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C \\u043F\\u043E\\u0442\\u043E\\u043A \\u0437\\u0430 \\u043F\\u044F\\u0442\\u044C \\u0448\\u0430\\u0433\\u043E\\u0432, \\u043A\\u0430\\u043A \\u043F\\u043E\\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C CPL \\u043D\\u0430 \\u0443\\u0441\\u043B\\u043E\\u0432\\u043D\\u043E\\u043C \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440\\u0435 \\u0438 \\u0447\\u0442\\u043E \\u043C\\u044B \\u0443\\u0432\\u0438\\u0434\\u0435\\u043B\\u0438 \\u043D\\u0430 \\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u0430\\u0445 Nimax, \\u0433\\u0434\\u0435 \\u043A\\u0430\\u0447\\u0435\\u0441\\u0442\\u0432\\u043E \\u043B\\u0438\\u0434\\u043E\\u0432 \\u0441\\u0447\\u0438\\u0442\\u0430\\u043B\\u0438 \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u043E \\u043E\\u0442 \\u0438\\u0445 \\u043A\\u043E\\u043B\\u0438\\u0447\\u0435\\u0441\\u0442\\u0432\\u0430.\"), mdx(\"h2\", null, \"\\u0427\\u0442\\u043E \\u0442\\u0430\\u043A\\u043E\\u0435 \\u043B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u044F\"), mdx(\"p\", null, \"\\u041B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u044F (\\u043E\\u0442 \\u0430\\u043D\\u0433\\u043B\\u0438\\u0439\\u0441\\u043A\\u043E\\u0433\\u043E lead generation) \\u043E\\u0437\\u043D\\u0430\\u0447\\u0430\\u0435\\u0442 \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u0435 \\u043B\\u044E\\u0434\\u0435\\u0439, \\u043F\\u0440\\u043E\\u044F\\u0432\\u0438\\u0432\\u0448\\u0438\\u0445 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441 \\u043A \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0443 \\u0438 \\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u0432\\u0448\\u0438\\u0445 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u044B \\u0434\\u043B\\u044F \\u0441\\u0432\\u044F\\u0437\\u0438.\"), mdx(\"p\", null, \"\\u041B\\u0438\\u0434\\u043E\\u043C (lead) \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A\\u0430 \\u0438\\u043B\\u0438 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438, \\u043F\\u0440\\u043E\\u044F\\u0432\\u0438\\u0432\\u0448\\u0438\\u0445 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441: \\u043E\\u043D\\u0438 \\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u043B\\u0438 \\u0442\\u0435\\u043B\\u0435\\u0444\\u043E\\u043D \\u0438\\u043B\\u0438 \\u043F\\u043E\\u0447\\u0442\\u0443, \\u043F\\u043E\\u0437\\u0432\\u043E\\u043D\\u0438\\u043B\\u0438, \\u043D\\u0430\\u043F\\u0438\\u0441\\u0430\\u043B\\u0438 \\u0432 \\u0447\\u0430\\u0442. \\u0417\\u0430\\u044F\\u0432\\u043A\\u0430 \\u0441\\u0447\\u0438\\u0442\\u0430\\u0435\\u0442\\u0441\\u044F \\u0447\\u0430\\u0441\\u0442\\u043D\\u044B\\u043C \\u0441\\u043B\\u0443\\u0447\\u0430\\u0435\\u043C \\u043B\\u0438\\u0434\\u0430, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u043F\\u0440\\u044F\\u043C\\u043E \\u043F\\u0440\\u043E\\u0441\\u0438\\u0442 \\u0440\\u0430\\u0441\\u0447\\u0451\\u0442, \\u043A\\u043E\\u043D\\u0441\\u0443\\u043B\\u044C\\u0442\\u0430\\u0446\\u0438\\u044E \\u0438\\u043B\\u0438 \\u0437\\u0432\\u043E\\u043D\\u043E\\u043A. \\u041B\\u0438\\u0434\\u043E\\u043C \\u043C\\u043E\\u0436\\u0435\\u0442 \\u0441\\u0442\\u0430\\u0442\\u044C \\u0438 \\u0442\\u043E\\u0442, \\u043A\\u0442\\u043E \\u043F\\u0440\\u043E\\u0441\\u0442\\u043E \\u0441\\u043A\\u0430\\u0447\\u0430\\u043B \\u0447\\u0435\\u043A-\\u043B\\u0438\\u0441\\u0442, \\u043F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u043D\\u0435 \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u043B\\u0438\\u0434 \\u0433\\u043E\\u0442\\u043E\\u0432 \\u043A\\u0443\\u043F\\u0438\\u0442\\u044C \\u0441\\u0435\\u0433\\u043E\\u0434\\u043D\\u044F.\"), mdx(\"p\", null, \"\\u041B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u044F \\u0437\\u0430\\u043A\\u0430\\u043D\\u0447\\u0438\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440 \\u0431\\u0435\\u0440\\u0451\\u0442 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442 \\u0432 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0443, \\u0438 \\u0434\\u0430\\u043B\\u044C\\u0448\\u0435 \\u0438\\u0434\\u0443\\u0442 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438. \\u041C\\u0435\\u0436\\u0434\\u0443 \\u043D\\u0438\\u043C\\u0438 \\u0441\\u0442\\u043E\\u0438\\u0442 \\u043A\\u0432\\u0430\\u043B\\u0438\\u0444\\u0438\\u043A\\u0430\\u0446\\u0438\\u044F: \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u043A\\u0430, \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u0438\\u0442 \\u043B\\u0438 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u043F\\u043E\\u0434 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442, \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442 \\u0438 \\u0441\\u0440\\u043E\\u043A\\u0438. \\u041C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433\\u0438 \\u0440\\u0430\\u0437\\u043B\\u0438\\u0447\\u0430\\u044E\\u0442 MQL (\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u043E\\u0432\\u044B\\u0439 \\u043B\\u0438\\u0434 \\u0441 \\u043F\\u043E\\u0434\\u0442\\u0432\\u0435\\u0440\\u0436\\u0434\\u0451\\u043D\\u043D\\u044B\\u043C \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441\\u043E\\u043C, \\u043F\\u0440\\u043E\\u0448\\u0435\\u0434\\u0448\\u0438\\u0439 \\u043F\\u0435\\u0440\\u0432\\u0438\\u0447\\u043D\\u044B\\u0439 \\u043E\\u0442\\u0431\\u043E\\u0440) \\u0438 SQL (\\u043B\\u0438\\u0434, \\u043F\\u0440\\u0438\\u0437\\u043D\\u0430\\u043D\\u043D\\u044B\\u0439 \\u043E\\u0442\\u0434\\u0435\\u043B\\u043E\\u043C \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u0433\\u043E\\u0442\\u043E\\u0432\\u044B\\u043C \\u043A \\u0441\\u0434\\u0435\\u043B\\u043A\\u0435).\"), mdx(\"h2\", null, \"\\u0417\\u0430\\u0447\\u0435\\u043C \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0443 \\u043B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u044F\"), mdx(\"p\", null, \"\\u041B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u044F \\u043F\\u0440\\u0435\\u0432\\u0440\\u0430\\u0449\\u0430\\u0435\\u0442 \\u0441\\u043B\\u0443\\u0447\\u0430\\u0439\\u043D\\u044B\\u0439 \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A \\u0432 \\u0443\\u043F\\u0440\\u0430\\u0432\\u043B\\u044F\\u0435\\u043C\\u044B\\u0439 \\u0438 \\u043F\\u0440\\u0435\\u0434\\u0441\\u043A\\u0430\\u0437\\u0443\\u0435\\u043C\\u044B\\u0439 \\u043F\\u043E\\u0442\\u043E\\u043A \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0439 \\u043C\\u043E\\u0436\\u043D\\u043E \\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C \\u0438 \\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C \\u0432 \\u0434\\u0435\\u043D\\u044C\\u0433\\u0430\\u0445.\"), mdx(\"p\", null, \"\\u0411\\u0435\\u0437 \\u043D\\u0435\\u0451 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438 \\u0434\\u0435\\u0440\\u0436\\u0430\\u0442\\u0441\\u044F \\u043D\\u0430 \\u0441\\u0430\\u0440\\u0430\\u0444\\u0430\\u043D\\u043D\\u043E\\u043C \\u0440\\u0430\\u0434\\u0438\\u043E \\u0438 \\u0443\\u0434\\u0430\\u0447\\u043D\\u044B\\u0445 \\u043D\\u0435\\u0434\\u0435\\u043B\\u044F\\u0445: \\u0441\\u0435\\u0433\\u043E\\u0434\\u043D\\u044F \\u0442\\u0440\\u0438 \\u043E\\u0431\\u0440\\u0430\\u0449\\u0435\\u043D\\u0438\\u044F, \\u0437\\u0430\\u0432\\u0442\\u0440\\u0430 \\u043D\\u0438 \\u043E\\u0434\\u043D\\u043E\\u0433\\u043E, \\u0438 \\u043D\\u0435\\u043F\\u043E\\u043D\\u044F\\u0442\\u043D\\u043E \\u043F\\u043E\\u0447\\u0435\\u043C\\u0443. \\u041A\\u043E\\u0433\\u0434\\u0430 \\u043F\\u043E\\u0442\\u043E\\u043A \\u0432\\u044B\\u0441\\u0442\\u0440\\u043E\\u0435\\u043D, \\u043D\\u0430 \\u043A\\u0430\\u0436\\u0434\\u043E\\u043C \\u0448\\u0430\\u0433\\u0435 \\u0432\\u0438\\u0434\\u043D\\u044B \\u0446\\u0438\\u0444\\u0440\\u044B: \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u0443\\u0432\\u0438\\u0434\\u0435\\u043B\\u0438 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443, \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u0435\\u0440\\u0435\\u0448\\u043B\\u0438 \\u043D\\u0430 \\u0441\\u0430\\u0439\\u0442, \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u043B\\u0438 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442, \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043A\\u0443\\u043F\\u0438\\u043B\\u0438. \\u0422\\u043E\\u0433\\u0434\\u0430 \\u043C\\u043E\\u0436\\u043D\\u043E \\u043F\\u043B\\u0430\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C. \\u0415\\u0441\\u043B\\u0438 \\u043D\\u0443\\u0436\\u043D\\u043E 20 \\u0441\\u0434\\u0435\\u043B\\u043E\\u043A \\u0432 \\u043C\\u0435\\u0441\\u044F\\u0446, \\u0430 \\u0438\\u0437 \\u043B\\u0438\\u0434\\u0430 \\u0432 \\u0441\\u0434\\u0435\\u043B\\u043A\\u0443 \\u043F\\u0440\\u0435\\u0432\\u0440\\u0430\\u0449\\u0430\\u0435\\u0442\\u0441\\u044F \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u0434\\u0435\\u0441\\u044F\\u0442\\u044B\\u0439, \\u043D\\u0443\\u0436\\u043D\\u043E \\u043D\\u0430\\u0431\\u0440\\u0430\\u0442\\u044C 200 \\u043B\\u0438\\u0434\\u043E\\u0432.\"), mdx(\"p\", null, \"\\u0411\\u043E\\u043B\\u044C\\u0448\\u0435 \\u043F\\u043E\\u043B\\u043E\\u0432\\u0438\\u043D\\u044B \\u0440\\u043E\\u0441\\u0441\\u0438\\u0439\\u0441\\u043A\\u043E\\u0433\\u043E \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u043E\\u0433\\u043E \\u0440\\u044B\\u043D\\u043A\\u0430 \\u043F\\u0440\\u0438\\u0445\\u043E\\u0434\\u0438\\u0442\\u0441\\u044F \\u043D\\u0430 \\u0438\\u043D\\u0442\\u0435\\u0440\\u043D\\u0435\\u0442-\\u0441\\u0435\\u0440\\u0432\\u0438\\u0441\\u044B. \\u041F\\u043E \\u0434\\u0430\\u043D\\u043D\\u044B\\u043C \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"https://akarussia.ru/volumes/obem-rossijskogo-reklamnogo-rynka-v-janvare-marte-2026-goda-prevysil-220-mlrd-rublej/\"\n }, \"\\u0410\\u041A\\u0410\\u0420\"), \", \\u0432 \\u043F\\u0435\\u0440\\u0432\\u043E\\u043C \\u043A\\u0432\\u0430\\u0440\\u0442\\u0430\\u043B\\u0435 2026 \\u0433\\u043E\\u0434\\u0430 \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442 \\u0432\\u044B\\u0440\\u043E\\u0441 \\u043D\\u0430 8% \\u0438 \\u0434\\u043E\\u0441\\u0442\\u0438\\u0433 117\\u2013118 \\u043C\\u043B\\u0440\\u0434 \\u0440\\u0443\\u0431., \\u0430 \\u0432\\u0435\\u0441\\u044C \\u0440\\u044B\\u043D\\u043E\\u043A \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u043B \\u043E\\u043A\\u043E\\u043B\\u043E 220 \\u043C\\u043B\\u0440\\u0434 \\u0440\\u0443\\u0431. \\u0438 \\u043F\\u0440\\u0438\\u0431\\u0430\\u0432\\u0438\\u043B 5%. \\u041F\\u0440\\u0438 \\u044D\\u0442\\u043E\\u043C \\u0440\\u043E\\u0441\\u0442 \\u0437\\u0430\\u043C\\u0435\\u0434\\u043B\\u044F\\u043B\\u0441\\u044F: +24% \\u0432 2024 \\u0433\\u043E\\u0434\\u0443, +8,5% \\u0432 2025 \\u0433\\u043E\\u0434\\u0443 \\u0438 +5% \\u0432 \\u043F\\u0435\\u0440\\u0432\\u043E\\u043C \\u043A\\u0432\\u0430\\u0440\\u0442\\u0430\\u043B\\u0435 2026 \\u0433\\u043E\\u0434\\u0430.\"), mdx(\"p\", null, \"\\u041B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u044F \\u0432\\u0445\\u043E\\u0434\\u0438\\u0442 \\u0432 \\u043E\\u0431\\u0449\\u0443\\u044E \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"/blog/marketingovaya-strategiya-dlya-biznesa/\"\n }, \"\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u043E\\u0432\\u0443\\u044E \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044E\"), \": \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F \\u0440\\u0435\\u0448\\u0430\\u0435\\u0442, \\u043A\\u0430\\u043A\\u0438\\u043C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u043C \\u0438 \\u0447\\u0442\\u043E \\u043F\\u0440\\u0435\\u0434\\u043B\\u0430\\u0433\\u0430\\u0442\\u044C, \\u0430 \\u043B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u044F \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u0435\\u0442 \\u0437\\u0430 \\u043F\\u043E\\u043B\\u0443\\u0447\\u0435\\u043D\\u0438\\u0435 \\u043F\\u0435\\u0440\\u0432\\u043E\\u0433\\u043E \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430. \\u0412\\u044B\\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C \\u0442\\u0430\\u043A\\u0443\\u044E \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0443 \\u0446\\u0435\\u043B\\u0438\\u043A\\u043E\\u043C \\u043F\\u043E\\u043C\\u043E\\u0433\\u0430\\u0435\\u0442 \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"/performance/\"\n }, \"\\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u0430 performance-\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430 Nimax\"), \".\"), mdx(\"h2\", null, \"\\u041A\\u0430\\u043A\\u0438\\u0435 \\u0431\\u044B\\u0432\\u0430\\u044E\\u0442 \\u043B\\u0438\\u0434\\u044B\"), mdx(\"p\", null, \"\\u041B\\u0438\\u0434\\u044B \\u0434\\u0435\\u043B\\u044F\\u0442 \\u043F\\u043E \\u0433\\u043E\\u0442\\u043E\\u0432\\u043D\\u043E\\u0441\\u0442\\u0438 \\u043A \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0435, \\u043F\\u043E \\u0442\\u043E\\u043C\\u0443, \\u043A\\u0442\\u043E \\u043D\\u0430\\u0447\\u0430\\u043B \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442, \\u0438 \\u043F\\u043E \\u0442\\u0438\\u043F\\u0443 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430.\"), mdx(\"ul\", null, mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041F\\u043E \\u0433\\u043E\\u0442\\u043E\\u0432\\u043D\\u043E\\u0441\\u0442\\u0438 \\u043A \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0435.\"), \" \\u0425\\u043E\\u043B\\u043E\\u0434\\u043D\\u044B\\u0439 \\u043B\\u0438\\u0434 \\u0437\\u043D\\u0430\\u0435\\u0442 \\u043E \\u0432\\u0430\\u0441 \\u043C\\u0430\\u043B\\u043E: \\u0441\\u043A\\u0430\\u0447\\u0430\\u043B \\u043C\\u0430\\u0442\\u0435\\u0440\\u0438\\u0430\\u043B \\u0438\\u043B\\u0438 \\u043F\\u043E\\u0434\\u043F\\u0438\\u0441\\u0430\\u043B\\u0441\\u044F \\u043D\\u0430 \\u0440\\u0430\\u0441\\u0441\\u044B\\u043B\\u043A\\u0443, \\u043D\\u043E \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0443 \\u043D\\u0435 \\u043E\\u0431\\u0441\\u0443\\u0436\\u0434\\u0430\\u043B. \\u0422\\u0451\\u043F\\u043B\\u044B\\u0439 \\u043B\\u0438\\u0434 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441\\u0443\\u0435\\u0442\\u0441\\u044F \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u043C, \\u0441\\u0440\\u0430\\u0432\\u043D\\u0438\\u0432\\u0430\\u0435\\u0442 \\u0432\\u0430\\u0440\\u0438\\u0430\\u043D\\u0442\\u044B \\u0438 \\u0437\\u0430\\u0434\\u0430\\u0451\\u0442 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u044B. \\u0413\\u043E\\u0440\\u044F\\u0447\\u0438\\u0439 \\u043B\\u0438\\u0434 \\u0433\\u043E\\u0442\\u043E\\u0432 \\u043A\\u0443\\u043F\\u0438\\u0442\\u044C: \\u043F\\u0440\\u043E\\u0441\\u0438\\u0442 \\u0441\\u0447\\u0451\\u0442, \\u043A\\u043E\\u043C\\u043C\\u0435\\u0440\\u0447\\u0435\\u0441\\u043A\\u043E\\u0435 \\u043F\\u0440\\u0435\\u0434\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u0435 \\u0438\\u043B\\u0438 \\u0434\\u0430\\u0442\\u0443.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041F\\u043E \\u0438\\u043D\\u0438\\u0446\\u0438\\u0430\\u0442\\u0438\\u0432\\u0435.\"), \" \\u0412\\u0445\\u043E\\u0434\\u044F\\u0449\\u0438\\u0439 \\u043B\\u0438\\u0434 \\u0441\\u0430\\u043C \\u043D\\u0430\\u0448\\u0451\\u043B \\u0432\\u0430\\u0441 \\u0447\\u0435\\u0440\\u0435\\u0437 \\u043F\\u043E\\u0438\\u0441\\u043A, \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443 \\u0438\\u043B\\u0438 \\u0441\\u043E\\u0446\\u0441\\u0435\\u0442\\u0438. \\u0418\\u0441\\u0445\\u043E\\u0434\\u044F\\u0449\\u0438\\u0439 \\u043B\\u0438\\u0434 \\u043F\\u043E\\u044F\\u0432\\u043B\\u044F\\u0435\\u0442\\u0441\\u044F, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u0441\\u0430\\u043C\\u0430 \\u0432\\u044B\\u0445\\u043E\\u0434\\u0438\\u0442 \\u043D\\u0430 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442: \\u0437\\u0432\\u043E\\u043D\\u0438\\u0442 \\u0438\\u043B\\u0438 \\u043F\\u0438\\u0448\\u0435\\u0442 \\u043F\\u043E \\u0431\\u0430\\u0437\\u0435 \\u043F\\u043E\\u0442\\u0435\\u043D\\u0446\\u0438\\u0430\\u043B\\u044C\\u043D\\u044B\\u0445 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041F\\u043E \\u0442\\u0438\\u043F\\u0443 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430.\"), \" \\u0412 B2C (\\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0430\\u0445 \\u0447\\u0430\\u0441\\u0442\\u043D\\u044B\\u043C \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u044F\\u043C) \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435 \\u043E\\u0431\\u044B\\u0447\\u043D\\u043E \\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u0435\\u0442\\u0441\\u044F \\u0431\\u044B\\u0441\\u0442\\u0440\\u043E. \\u0412 B2B (\\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0430\\u0445 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F\\u043C) \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435 \\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u044E\\u0442 \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A, \\u0430 \\u0441\\u0434\\u0435\\u043B\\u043A\\u0430 \\u043C\\u043E\\u0436\\u0435\\u0442 \\u0442\\u044F\\u043D\\u0443\\u0442\\u044C\\u0441\\u044F \\u043D\\u0435\\u0434\\u0435\\u043B\\u0438 \\u0438 \\u043C\\u0435\\u0441\\u044F\\u0446\\u044B, \\u043F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u043B\\u0438\\u0434\\u0443 \\u043D\\u0443\\u0436\\u043D\\u043E \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043A\\u0430\\u0441\\u0430\\u043D\\u0438\\u0439.\")), mdx(\"p\", null, \"\\u0425\\u043E\\u043B\\u043E\\u0434\\u043D\\u044B\\u0439 \\u043B\\u0438\\u0434 \\u043D\\u0435 \\u0437\\u043D\\u0430\\u0447\\u0438\\u0442 \\u043F\\u043B\\u043E\\u0445\\u043E\\u0439: \\u0435\\u0433\\u043E \\u043F\\u0440\\u043E\\u0433\\u0440\\u0435\\u0432\\u0430\\u044E\\u0442 \\u043F\\u043E\\u043B\\u0435\\u0437\\u043D\\u044B\\u043C\\u0438 \\u043C\\u0430\\u0442\\u0435\\u0440\\u0438\\u0430\\u043B\\u0430\\u043C\\u0438, \\u043E\\u0442\\u0432\\u0435\\u0442\\u0430\\u043C\\u0438 \\u043D\\u0430 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u044B \\u0438 \\u0437\\u0432\\u043E\\u043D\\u043A\\u043E\\u043C \\u0432 \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u044F\\u0449\\u0438\\u0439 \\u043C\\u043E\\u043C\\u0435\\u043D\\u0442. \\u041F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u043F\\u043E\\u0441\\u043B\\u0435 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u043D\\u0443\\u0436\\u043D\\u0430 \\u043D\\u0435 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430, \\u043D\\u043E \\u0438 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430 \\u0441 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u043E\\u043C.\"), mdx(\"h2\", null, \"\\u041A\\u0430\\u043A\\u0438\\u0435 \\u043A\\u0430\\u043D\\u0430\\u043B\\u044B \\u043F\\u0440\\u0438\\u043D\\u043E\\u0441\\u044F\\u0442 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438\"), mdx(\"p\", null, \"\\u0417\\u0430\\u044F\\u0432\\u043A\\u0438 \\u043F\\u0440\\u0438\\u043D\\u043E\\u0441\\u044F\\u0442 \\u043A\\u043E\\u043D\\u0442\\u0435\\u043A\\u0441\\u0442\\u043D\\u0430\\u044F \\u0438 \\u0442\\u0430\\u0440\\u0433\\u0435\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u043D\\u0430\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430, SEO, \\u043A\\u043E\\u043D\\u0442\\u0435\\u043D\\u0442-\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433, email-\\u0440\\u0430\\u0441\\u0441\\u044B\\u043B\\u043A\\u0438, \\u0441\\u043E\\u0446\\u0441\\u0435\\u0442\\u0438, \\u0432\\u0435\\u0431\\u0438\\u043D\\u0430\\u0440\\u044B, \\u0447\\u0430\\u0442-\\u0431\\u043E\\u0442\\u044B \\u0438 \\u0445\\u043E\\u043B\\u043E\\u0434\\u043D\\u044B\\u0435 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438.\"), mdx(\"ul\", null, mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0420\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430.\"), \" \", mdx(\"a\", {\n parentName: \"li\",\n \"href\": \"/context/\"\n }, \"\\u041A\\u043E\\u043D\\u0442\\u0435\\u043A\\u0441\\u0442\\u043D\\u0430\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430\"), \" \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u0442\\u0435\\u043C, \\u043A\\u0442\\u043E \\u0443\\u0436\\u0435 \\u0438\\u0449\\u0435\\u0442 \\u0432\\u0430\\u0448 \\u0442\\u043E\\u0432\\u0430\\u0440 \\u0438\\u043B\\u0438 \\u0443\\u0441\\u043B\\u0443\\u0433\\u0443 \\u0432 \\u043F\\u043E\\u0438\\u0441\\u043A\\u0435, \\u0438 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u043F\\u043E\\u044F\\u0432\\u043B\\u044F\\u044E\\u0442\\u0441\\u044F \\u0443\\u0436\\u0435 \\u0432 \\u043F\\u0435\\u0440\\u0432\\u044B\\u0435 \\u0434\\u043D\\u0438 \\u043F\\u043E\\u0441\\u043B\\u0435 \\u0437\\u0430\\u043F\\u0443\\u0441\\u043A\\u0430. \", mdx(\"a\", {\n parentName: \"li\",\n \"href\": \"/target/\"\n }, \"\\u0422\\u0430\\u0440\\u0433\\u0435\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u043D\\u0430\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430\"), \" \\u043D\\u0430\\u0445\\u043E\\u0434\\u0438\\u0442 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E \\u043F\\u043E \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441\\u0430\\u043C \\u0438 \\u0445\\u0430\\u0440\\u0430\\u043A\\u0442\\u0435\\u0440\\u0438\\u0441\\u0442\\u0438\\u043A\\u0430\\u043C \\u0432 \\u0441\\u043E\\u0446\\u0441\\u0435\\u0442\\u044F\\u0445 \\u0438 \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u0438\\u0442, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u0435\\u0449\\u0451 \\u043D\\u0435 \\u0438\\u0449\\u0435\\u0442 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442, \\u043D\\u043E \\u043C\\u043E\\u0436\\u0435\\u0442 \\u0438\\u043C \\u0437\\u0430\\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441\\u043E\\u0432\\u0430\\u0442\\u044C\\u0441\\u044F.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"SEO.\"), \" \\u041F\\u043E \\u043E\\u043F\\u044B\\u0442\\u0443 Nimax, \", mdx(\"a\", {\n parentName: \"li\",\n \"href\": \"/seo/\"\n }, \"\\u043F\\u043E\\u0438\\u0441\\u043A\\u043E\\u0432\\u043E\\u0435 \\u043F\\u0440\\u043E\\u0434\\u0432\\u0438\\u0436\\u0435\\u043D\\u0438\\u0435\"), \" \\u043F\\u0440\\u0438\\u043D\\u043E\\u0441\\u0438\\u0442 \\u043F\\u0435\\u0440\\u0432\\u044B\\u0435 \\u0437\\u043D\\u0430\\u0447\\u0438\\u043C\\u044B\\u0435 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442\\u044B \\u0447\\u0435\\u0440\\u0435\\u0437 3\\u20136 \\u043C\\u0435\\u0441\\u044F\\u0446\\u0435\\u0432, \\u0437\\u0430\\u0442\\u043E \\u043F\\u043E\\u0442\\u043E\\u043C \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A \\u0438\\u0437 \\u0432\\u044B\\u0434\\u0430\\u0447\\u0438 \\u043D\\u0435 \\u0442\\u0440\\u0435\\u0431\\u0443\\u0435\\u0442 \\u043F\\u043B\\u0430\\u0442\\u044B \\u0437\\u0430 \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u043A\\u043B\\u0438\\u043A.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041A\\u043E\\u043D\\u0442\\u0435\\u043D\\u0442-\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433.\"), \" \\u0421\\u0442\\u0430\\u0442\\u044C\\u0438, \\u0440\\u0443\\u043A\\u043E\\u0432\\u043E\\u0434\\u0441\\u0442\\u0432\\u0430 \\u0438 \\u0438\\u0441\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u044E\\u0442 \\u043D\\u0430 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u044B \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u044F, \\u0430 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u044B \\u0441\\u043E\\u0431\\u0438\\u0440\\u0430\\u044E\\u0442\\u0441\\u044F \\u0432 \\u043E\\u0431\\u043C\\u0435\\u043D \\u043D\\u0430 \\u043F\\u043E\\u043B\\u0435\\u0437\\u043D\\u043E\\u0435: \\u0447\\u0435\\u043A-\\u043B\\u0438\\u0441\\u0442, \\u0448\\u0430\\u0431\\u043B\\u043E\\u043D, \\u0440\\u0430\\u0441\\u0447\\u0451\\u0442. \\u041F\\u0435\\u0440\\u0435\\u0434 \\u043E\\u0431\\u0440\\u0430\\u0449\\u0435\\u043D\\u0438\\u0435\\u043C \\u043A \\u043F\\u0440\\u043E\\u0434\\u0430\\u0432\\u0446\\u0443 B2B-\\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u044C \\u043E\\u0431\\u044B\\u0447\\u043D\\u043E \\u0443\\u0441\\u043F\\u0435\\u0432\\u0430\\u0435\\u0442 \\u0438\\u0437\\u0443\\u0447\\u0438\\u0442\\u044C \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043C\\u0430\\u0442\\u0435\\u0440\\u0438\\u0430\\u043B\\u043E\\u0432, \\u043F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u043F\\u043E\\u043B\\u0435\\u0437\\u043D\\u044B\\u0439 \\u043A\\u043E\\u043D\\u0442\\u0435\\u043D\\u0442 \\u043F\\u0440\\u0438\\u0432\\u043E\\u0434\\u0438\\u0442 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u0435\\u0449\\u0451 \\u0434\\u043E \\u043F\\u0435\\u0440\\u0432\\u043E\\u0433\\u043E \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"Email-\\u0440\\u0430\\u0441\\u0441\\u044B\\u043B\\u043A\\u0438 \\u0438 \\u0432\\u0435\\u0431\\u0438\\u043D\\u0430\\u0440\\u044B.\"), \" \\u0420\\u0430\\u0441\\u0441\\u044B\\u043B\\u043A\\u0430 \\u043F\\u0440\\u043E\\u0433\\u0440\\u0435\\u0432\\u0430\\u0435\\u0442 \\u0442\\u0435\\u0445, \\u043A\\u0442\\u043E \\u0443\\u0436\\u0435 \\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u043B \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442. \\u0412\\u0435\\u0431\\u0438\\u043D\\u0430\\u0440 \\u0441\\u043E\\u0431\\u0438\\u0440\\u0430\\u0435\\u0442 \\u0440\\u0435\\u0433\\u0438\\u0441\\u0442\\u0440\\u0430\\u0446\\u0438\\u0438 \\u0438 \\u0437\\u0430\\u043E\\u0434\\u043D\\u043E \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442 \\u044D\\u043A\\u0441\\u043F\\u0435\\u0440\\u0442\\u0438\\u0437\\u0443 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0421\\u043E\\u0446\\u0441\\u0435\\u0442\\u0438 \\u0438 \\u0447\\u0430\\u0442-\\u0431\\u043E\\u0442\\u044B.\"), \" \\u0421\\u043E\\u0446\\u0441\\u0435\\u0442\\u0438 \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u043A\\u0430\\u044E\\u0442 \\u043F\\u043E\\u0434\\u043F\\u0438\\u0441\\u0447\\u0438\\u043A\\u043E\\u0432, \\u0438 \\u0447\\u0430\\u0441\\u0442\\u044C \\u0438\\u0437 \\u043D\\u0438\\u0445 \\u0434\\u043E\\u0445\\u043E\\u0434\\u0438\\u0442 \\u0434\\u043E \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438. \\u0427\\u0430\\u0442-\\u0431\\u043E\\u0442 \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u0435\\u0442 \\u043D\\u0430 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u044B \\u043A\\u0440\\u0443\\u0433\\u043B\\u043E\\u0441\\u0443\\u0442\\u043E\\u0447\\u043D\\u043E \\u0438 \\u043F\\u0435\\u0440\\u0435\\u0434\\u0430\\u0451\\u0442 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440\\u0443.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0425\\u043E\\u043B\\u043E\\u0434\\u043D\\u044B\\u0435 \\u0437\\u0432\\u043E\\u043D\\u043A\\u0438 \\u0438 \\u043F\\u0438\\u0441\\u044C\\u043C\\u0430.\"), \" \\u042D\\u0442\\u043E \\u0438\\u0441\\u0445\\u043E\\u0434\\u044F\\u0449\\u0438\\u0439 \\u043A\\u0430\\u043D\\u0430\\u043B: \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u0441\\u0430\\u043C\\u0430 \\u043F\\u0438\\u0448\\u0435\\u0442 \\u043F\\u043E\\u0442\\u0435\\u043D\\u0446\\u0438\\u0430\\u043B\\u044C\\u043D\\u044B\\u043C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u043C. \\u041E\\u043D \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u0432 B2B \\u0441 \\u043F\\u043E\\u043D\\u044F\\u0442\\u043D\\u044B\\u043C \\u043A\\u0440\\u0443\\u0433\\u043E\\u043C \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439, \\u043D\\u043E \\u043E\\u0442\\u043A\\u043B\\u0438\\u043A \\u043E\\u0431\\u044B\\u0447\\u043D\\u043E \\u043D\\u0438\\u0436\\u0435, \\u0447\\u0435\\u043C \\u0443 \\u0432\\u0445\\u043E\\u0434\\u044F\\u0449\\u0438\\u0445 \\u043E\\u0431\\u0440\\u0430\\u0449\\u0435\\u043D\\u0438\\u0439, \\u043F\\u043E\\u0442\\u043E\\u043C\\u0443 \\u0447\\u0442\\u043E \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u043D\\u0435 \\u043F\\u0440\\u043E\\u0441\\u0438\\u043B \\u043E \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0435.\")), mdx(\"p\", null, \"\\u0411\\u044B\\u0441\\u0442\\u0440\\u0435\\u0435 \\u0432\\u0441\\u0435\\u0433\\u043E \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u043F\\u0440\\u0438\\u043D\\u043E\\u0441\\u0438\\u0442 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430, \\u0434\\u043E\\u043B\\u044C\\u0448\\u0435 \\u0432\\u0441\\u0435\\u0433\\u043E \\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u0441\\u044F SEO \\u0438 \\u043A\\u043E\\u043D\\u0442\\u0435\\u043D\\u0442. \\u0421\\u0440\\u0430\\u0432\\u043D\\u0438\\u0442\\u044C \\u043A\\u0430\\u043D\\u0430\\u043B\\u044B \\u0443\\u0434\\u043E\\u0431\\u043D\\u0435\\u0435 \\u0432 \\u0442\\u0430\\u0431\\u043B\\u0438\\u0446\\u0435.\"), mdx(\"table\", null, mdx(\"thead\", {\n parentName: \"table\"\n }, mdx(\"tr\", {\n parentName: \"thead\"\n }, mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u0430\\u043D\\u0430\\u043B\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0421\\u043A\\u043E\\u0440\\u043E\\u0441\\u0442\\u044C \\u043F\\u0435\\u0440\\u0432\\u044B\\u0445 \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0414\\u043B\\u044F \\u043A\\u0430\\u043A\\u043E\\u0433\\u043E \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430 \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u0438\\u0442\"))), mdx(\"tbody\", {\n parentName: \"table\"\n }, mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u043E\\u043D\\u0442\\u0435\\u043A\\u0441\\u0442\\u043D\\u0430\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0412 \\u043F\\u0435\\u0440\\u0432\\u044B\\u0435 \\u0434\\u043D\\u0438 \\u043F\\u043E\\u0441\\u043B\\u0435 \\u0437\\u0430\\u043F\\u0443\\u0441\\u043A\\u0430\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0441\\u043E \\u0441\\u043B\\u043E\\u0436\\u0438\\u0432\\u0448\\u0438\\u043C\\u0441\\u044F \\u0441\\u043F\\u0440\\u043E\\u0441\\u043E\\u043C: \\u043B\\u044E\\u0434\\u0438 \\u0443\\u0436\\u0435 \\u0438\\u0449\\u0443\\u0442 \\u0442\\u043E\\u0432\\u0430\\u0440 \\u0438\\u043B\\u0438 \\u0443\\u0441\\u043B\\u0443\\u0433\\u0443\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0422\\u0430\\u0440\\u0433\\u0435\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u043D\\u0430\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041F\\u0435\\u0440\\u0432\\u044B\\u0435 \\u0434\\u043D\\u0438, \\u043F\\u043E\\u0441\\u043B\\u0435 \\u043F\\u043E\\u0434\\u0431\\u043E\\u0440\\u0430 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u0438 \\u043E\\u0431\\u044A\\u044F\\u0432\\u043B\\u0435\\u043D\\u0438\\u0439\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0422\\u043E\\u0432\\u0430\\u0440\\u044B, \\u043A\\u0443\\u0440\\u0441\\u044B \\u0438 \\u0443\\u0441\\u043B\\u0443\\u0433\\u0438 \\u0434\\u043B\\u044F \\u0448\\u0438\\u0440\\u043E\\u043A\\u043E\\u0439 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438, \\u0433\\u0434\\u0435 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435 \\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u044E\\u0442 \\u043F\\u043E \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441\\u0443\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"SEO\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0427\\u0435\\u0440\\u0435\\u0437 3\\u20136 \\u043C\\u0435\\u0441\\u044F\\u0446\\u0435\\u0432\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0411\\u0438\\u0437\\u043D\\u0435\\u0441 \\u0441 \\u0440\\u0430\\u0441\\u0447\\u0451\\u0442\\u043E\\u043C \\u043D\\u0430 \\u043F\\u043E\\u0441\\u0442\\u043E\\u044F\\u043D\\u043D\\u044B\\u0439 \\u043F\\u043E\\u0442\\u043E\\u043A \\u0438 \\u0433\\u043E\\u0442\\u043E\\u0432\\u043D\\u043E\\u0441\\u0442\\u044C\\u044E \\u0432\\u043B\\u043E\\u0436\\u0438\\u0442\\u044C\\u0441\\u044F \\u0437\\u0430\\u0440\\u0430\\u043D\\u0435\\u0435\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u043E\\u043D\\u0442\\u0435\\u043D\\u0442-\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041C\\u0435\\u0441\\u044F\\u0446\\u044B: \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u0440\\u0430\\u0441\\u0442\\u0443\\u0442 \\u043F\\u043E \\u043C\\u0435\\u0440\\u0435 \\u043D\\u0430\\u043A\\u043E\\u043F\\u043B\\u0435\\u043D\\u0438\\u044F \\u043C\\u0430\\u0442\\u0435\\u0440\\u0438\\u0430\\u043B\\u043E\\u0432\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"B2B \\u0438 \\u0434\\u043E\\u0440\\u043E\\u0433\\u0438\\u0435 \\u0442\\u043E\\u0432\\u0430\\u0440\\u044B \\u0441 \\u0434\\u043E\\u043B\\u0433\\u0438\\u043C \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435\\u043C \\u043E \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0435\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"Email \\u0438 \\u0432\\u0435\\u0431\\u0438\\u043D\\u0430\\u0440\\u044B\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0411\\u044B\\u0441\\u0442\\u0440\\u043E, \\u043D\\u043E \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u043E \\u0441\\u043E\\u0431\\u0440\\u0430\\u043D\\u043D\\u043E\\u0439 \\u0431\\u0430\\u0437\\u0435 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u043E\\u0432\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0441 \\u0431\\u0430\\u0437\\u043E\\u0439 \\u043F\\u043E\\u0434\\u043F\\u0438\\u0441\\u0447\\u0438\\u043A\\u043E\\u0432 \\u0438\\u043B\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432 \\u0438 \\u0441\\u043B\\u043E\\u0436\\u043D\\u044B\\u043C \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u043C\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0425\\u043E\\u043B\\u043E\\u0434\\u043D\\u044B\\u0435 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0421\\u0440\\u0430\\u0437\\u0443 \\u043F\\u043E\\u0441\\u043B\\u0435 \\u043F\\u043E\\u0434\\u0433\\u043E\\u0442\\u043E\\u0432\\u043A\\u0438 \\u0431\\u0430\\u0437\\u044B\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"B2B \\u0441 \\u043F\\u043E\\u043D\\u044F\\u0442\\u043D\\u044B\\u043C \\u043A\\u0440\\u0443\\u0433\\u043E\\u043C \\u043F\\u043E\\u0442\\u0435\\u043D\\u0446\\u0438\\u0430\\u043B\\u044C\\u043D\\u044B\\u0445 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432\")))), mdx(\"p\", null, \"\\u041A\\u0430\\u043A \\u0440\\u0430\\u0441\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u0438\\u0442\\u044C \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442 \\u043C\\u0435\\u0436\\u0434\\u0443 \\u043A\\u0430\\u043D\\u0430\\u043B\\u0430\\u043C\\u0438, \\u0440\\u0430\\u0437\\u043E\\u0431\\u0440\\u0430\\u043D\\u043E \\u0432 \\u0441\\u0442\\u0430\\u0442\\u044C\\u0435 \\u043F\\u0440\\u043E \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"/blog/strategiya-prodvizheniya-v-internete-kak-vybrat-kanaly-i-raspredelit-byudzhet/\"\n }, \"\\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044E \\u043F\\u0440\\u043E\\u0434\\u0432\\u0438\\u0436\\u0435\\u043D\\u0438\\u044F \\u0432 \\u0438\\u043D\\u0442\\u0435\\u0440\\u043D\\u0435\\u0442\\u0435\"), \".\"), mdx(\"h2\", null, \"\\u041A\\u0430\\u043A \\u043D\\u0430\\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C \\u043F\\u043E\\u0442\\u043E\\u043A \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A: 5 \\u0448\\u0430\\u0433\\u043E\\u0432\"), mdx(\"p\", null, \"\\u041F\\u043E\\u0442\\u043E\\u043A \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A \\u043D\\u0430\\u0441\\u0442\\u0440\\u0430\\u0438\\u0432\\u0430\\u044E\\u0442 \\u0432 \\u043F\\u044F\\u0442\\u044C \\u0448\\u0430\\u0433\\u043E\\u0432: \\u043E\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u0438\\u0442\\u044C \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E \\u0438 \\u043E\\u0444\\u0444\\u0435\\u0440, \\u043F\\u043E\\u0434\\u0433\\u043E\\u0442\\u043E\\u0432\\u0438\\u0442\\u044C \\u043F\\u043E\\u0441\\u0430\\u0434\\u043E\\u0447\\u043D\\u0443\\u044E \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u0443, \\u0437\\u0430\\u043F\\u0443\\u0441\\u0442\\u0438\\u0442\\u044C \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A, \\u043D\\u0430\\u043B\\u0430\\u0434\\u0438\\u0442\\u044C \\u0441\\u0431\\u043E\\u0440 \\u0438 \\u043A\\u0432\\u0430\\u043B\\u0438\\u0444\\u0438\\u043A\\u0430\\u0446\\u0438\\u044E \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u043E\\u0432, \\u043F\\u043E\\u0434\\u043A\\u043B\\u044E\\u0447\\u0438\\u0442\\u044C \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0443 \\u0438 \\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C CPL (\\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043B\\u0438\\u0434\\u0430).\"), mdx(\"ol\", null, mdx(\"li\", {\n parentName: \"ol\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041E\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u0438\\u0442\\u0435 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E \\u0438 \\u043E\\u0444\\u0444\\u0435\\u0440.\"), \" \\u041E\\u0444\\u0444\\u0435\\u0440\\u043E\\u043C \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u043F\\u0440\\u0435\\u0434\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u0435 \\u0432 \\u043E\\u0431\\u043C\\u0435\\u043D \\u043D\\u0430 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442: \\u0440\\u0430\\u0441\\u0447\\u0451\\u0442 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u0438, \\u043A\\u043E\\u043D\\u0441\\u0443\\u043B\\u044C\\u0442\\u0430\\u0446\\u0438\\u044F, \\u0434\\u0435\\u043C\\u043E\\u043D\\u0441\\u0442\\u0440\\u0430\\u0446\\u0438\\u044F \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430, \\u0447\\u0435\\u043A-\\u043B\\u0438\\u0441\\u0442. \\u041E\\u043F\\u0438\\u0448\\u0438\\u0442\\u0435, \\u043A\\u0442\\u043E \\u0432\\u0430\\u0448 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442, \\u043A\\u0430\\u043A\\u0443\\u044E \\u0437\\u0430\\u0434\\u0430\\u0447\\u0443 \\u043E\\u043D \\u0440\\u0435\\u0448\\u0430\\u0435\\u0442 \\u0438 \\u0447\\u0442\\u043E \\u043C\\u0435\\u0448\\u0430\\u0435\\u0442 \\u0435\\u043C\\u0443 \\u043A\\u0443\\u043F\\u0438\\u0442\\u044C. \\u041E\\u0444\\u0444\\u0435\\u0440 \\u0434\\u043E\\u043B\\u0436\\u0435\\u043D \\u0431\\u044B\\u0442\\u044C \\u043A\\u043E\\u043D\\u043A\\u0440\\u0435\\u0442\\u043D\\u044B\\u043C: \\xAB\\u0440\\u0430\\u0441\\u0441\\u0447\\u0438\\u0442\\u0430\\u0435\\u043C \\u0441\\u043C\\u0435\\u0442\\u0443 \\u0437\\u0430 \\u0434\\u0435\\u043D\\u044C\\xBB \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u043B\\u0443\\u0447\\u0448\\u0435, \\u0447\\u0435\\u043C \\xAB\\u043E\\u0441\\u0442\\u0430\\u0432\\u044C\\u0442\\u0435 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443\\xBB.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041F\\u043E\\u0434\\u0433\\u043E\\u0442\\u043E\\u0432\\u044C\\u0442\\u0435 \\u043F\\u043E\\u0441\\u0430\\u0434\\u043E\\u0447\\u043D\\u0443\\u044E \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u0443.\"), \" \\u0421\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u0430, \\u043A\\u0443\\u0434\\u0430 \\u043F\\u043E\\u043F\\u0430\\u0434\\u0430\\u0435\\u0442 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u043F\\u043E\\u0441\\u043B\\u0435 \\u043A\\u043B\\u0438\\u043A\\u0430 \\u043F\\u043E \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0435, \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u0435\\u0442 \\u043D\\u0430 \\u043E\\u0434\\u0438\\u043D \\u0437\\u0430\\u043F\\u0440\\u043E\\u0441 \\u0438 \\u043F\\u0440\\u0435\\u0434\\u043B\\u0430\\u0433\\u0430\\u0435\\u0442 \\u043E\\u0434\\u043D\\u043E \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0435. \\u042D\\u0442\\u043E \\u043C\\u043E\\u0436\\u0435\\u0442 \\u0431\\u044B\\u0442\\u044C \\u043B\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433, \\u043A\\u0432\\u0438\\u0437 (\\u043A\\u043E\\u0440\\u043E\\u0442\\u043A\\u0438\\u0439 \\u043E\\u043F\\u0440\\u043E\\u0441 \\u0441 \\u0440\\u0430\\u0441\\u0447\\u0451\\u0442\\u043E\\u043C \\u0438\\u043B\\u0438 \\u043F\\u043E\\u0434\\u0431\\u043E\\u0440\\u043A\\u043E\\u0439 \\u0432 \\u043A\\u043E\\u043D\\u0446\\u0435) \\u0438\\u043B\\u0438 \\u0444\\u043E\\u0440\\u043C\\u0430 \\u0441 \\u043B\\u0438\\u0434-\\u043C\\u0430\\u0433\\u043D\\u0438\\u0442\\u043E\\u043C, \\u0442\\u043E \\u0435\\u0441\\u0442\\u044C \\u043F\\u043E\\u043B\\u0435\\u0437\\u043D\\u044B\\u043C \\u043C\\u0430\\u0442\\u0435\\u0440\\u0438\\u0430\\u043B\\u043E\\u043C \\u0432 \\u043E\\u0431\\u043C\\u0435\\u043D \\u043D\\u0430 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442. \\u0424\\u043E\\u0440\\u043C\\u0443 \\u043B\\u0443\\u0447\\u0448\\u0435 \\u0434\\u0435\\u043B\\u0430\\u0442\\u044C \\u043A\\u043E\\u0440\\u043E\\u0442\\u043A\\u043E\\u0439: \\u043A\\u0430\\u0436\\u0434\\u043E\\u0435 \\u043B\\u0438\\u0448\\u043D\\u0435\\u0435 \\u043F\\u043E\\u043B\\u0435 \\u0447\\u0430\\u0441\\u0442\\u043E \\u043E\\u0442\\u043F\\u0443\\u0433\\u0438\\u0432\\u0430\\u0435\\u0442 \\u0447\\u0430\\u0441\\u0442\\u044C \\u043F\\u043E\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043B\\u0435\\u0439. \\u0412 \\u0442\\u0435\\u0441\\u0442\\u0435 \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u043E\\u0432 \\u0434\\u043B\\u044F \\u0418\\u0422-\\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \", mdx(\"a\", {\n parentName: \"li\",\n \"href\": \"/pro32/\"\n }, \"PRO32\"), \" (\\u0442\\u0430\\u0440\\u0433\\u0435\\u0442 \\u0412\\u041A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0435) \\u043B\\u0438\\u0434-\\u0444\\u043E\\u0440\\u043C\\u0430 \\u0441 \\u043C\\u0438\\u043D\\u0438\\u043B\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u043E\\u043C \\u0434\\u0430\\u043B\\u0430 \\u0431\\u043E\\u043B\\u0435\\u0435 \\u0432\\u044B\\u0441\\u043E\\u043A\\u0443\\u044E \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E: 5,12% \\u043F\\u0440\\u043E\\u0442\\u0438\\u0432 2,89%.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0417\\u0430\\u043F\\u0443\\u0441\\u0442\\u0438\\u0442\\u0435 \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A.\"), \" \\u0412\\u044B\\u0431\\u0435\\u0440\\u0438\\u0442\\u0435 \\u043E\\u0434\\u0438\\u043D-\\u0434\\u0432\\u0430 \\u043A\\u0430\\u043D\\u0430\\u043B\\u0430 \\u0438\\u0437 \\u043E\\u0431\\u0437\\u043E\\u0440\\u0430 \\u0432\\u044B\\u0448\\u0435 \\u0438 \\u043D\\u0430\\u0447\\u043D\\u0438\\u0442\\u0435 \\u0441 \\u0442\\u0435\\u0445, \\u0447\\u0442\\u043E \\u0434\\u0430\\u044E\\u0442 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442 \\u0431\\u044B\\u0441\\u0442\\u0440\\u0435\\u0435 \\u043F\\u0440\\u0438 \\u0432\\u0430\\u0448\\u0435\\u043C \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442\\u0435. \\u0417\\u0430\\u043F\\u0443\\u0441\\u043A \\u0432\\u0441\\u0435\\u0445 \\u043A\\u0430\\u043D\\u0430\\u043B\\u043E\\u0432 \\u0441\\u0440\\u0430\\u0437\\u0443 \\u043C\\u0435\\u0448\\u0430\\u0435\\u0442 \\u043F\\u043E\\u043D\\u044F\\u0442\\u044C, \\u043A\\u0430\\u043A\\u043E\\u0439 \\u0438\\u0437 \\u043D\\u0438\\u0445 \\u043F\\u0440\\u0438\\u0432\\u043E\\u0434\\u0438\\u0442 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432. \\u041C\\u0435\\u0442\\u043A\\u0438 \\u0432 \\u0441\\u0441\\u044B\\u043B\\u043A\\u0430\\u0445 (UTM-\\u043C\\u0435\\u0442\\u043A\\u0438) \\u0444\\u0438\\u043A\\u0441\\u0438\\u0440\\u0443\\u044E\\u0442 \\u0438\\u0441\\u0442\\u043E\\u0447\\u043D\\u0438\\u043A \\u043A\\u0430\\u0436\\u0434\\u043E\\u0433\\u043E \\u043F\\u0435\\u0440\\u0435\\u0445\\u043E\\u0434\\u0430, \\u0438 \\u043F\\u043E\\u0442\\u043E\\u043C \\u0432\\u0438\\u0434\\u043D\\u043E, \\u043E\\u0442\\u043A\\u0443\\u0434\\u0430 \\u043F\\u0440\\u0438\\u0448\\u043B\\u0430 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0430.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041D\\u0430\\u0441\\u0442\\u0440\\u043E\\u0439\\u0442\\u0435 \\u0441\\u0431\\u043E\\u0440 \\u0438 \\u043A\\u0432\\u0430\\u043B\\u0438\\u0444\\u0438\\u043A\\u0430\\u0446\\u0438\\u044E \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u043E\\u0432.\"), \" \\u041A\\u0430\\u0436\\u0434\\u0430\\u044F \\u0437\\u0430\\u044F\\u0432\\u043A\\u0430 \\u043F\\u043E\\u043F\\u0430\\u0434\\u0430\\u0435\\u0442 \\u0432 CRM (\\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0443 \\u0443\\u0447\\u0451\\u0442\\u0430 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432), \\u0430 \\u043D\\u0435 \\u0432 \\u0447\\u044C\\u044E-\\u0442\\u043E \\u043B\\u0438\\u0447\\u043D\\u0443\\u044E \\u043F\\u043E\\u0447\\u0442\\u0443. \\u041C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440 \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u0435\\u0442 \\u043A\\u0430\\u043A \\u043C\\u043E\\u0436\\u043D\\u043E \\u0431\\u044B\\u0441\\u0442\\u0440\\u0435\\u0435, \\u043F\\u043E\\u043A\\u0430 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441 \\u043D\\u0435 \\u043E\\u0441\\u0442\\u044B\\u043B. \\u0427\\u0442\\u043E\\u0431\\u044B \\u043E\\u0442\\u0434\\u0435\\u043B\\u0438\\u0442\\u044C \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u044F\\u0449\\u0438\\u0445 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432 \\u043E\\u0442 \\u0441\\u043B\\u0443\\u0447\\u0430\\u0439\\u043D\\u044B\\u0445, \\u0437\\u0430\\u0434\\u0430\\u0439\\u0442\\u0435 \\u0442\\u0440\\u0438-\\u0447\\u0435\\u0442\\u044B\\u0440\\u0435 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u0430: \\u043A\\u0430\\u043A\\u0430\\u044F \\u0437\\u0430\\u0434\\u0430\\u0447\\u0430, \\u043A\\u0430\\u043A\\u043E\\u0439 \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442, \\u043A\\u0430\\u043A\\u0438\\u0435 \\u0441\\u0440\\u043E\\u043A\\u0438, \\u043A\\u0442\\u043E \\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u0435\\u0442 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041F\\u043E\\u0434\\u043A\\u043B\\u044E\\u0447\\u0438\\u0442\\u0435 \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0443 \\u0438 \\u0441\\u0447\\u0438\\u0442\\u0430\\u0439\\u0442\\u0435 CPL.\"), \" \\u041D\\u0430\\u0441\\u0442\\u0440\\u043E\\u0439\\u0442\\u0435 \\u0446\\u0435\\u043B\\u0438 \\u0432 \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0435 \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0438 \\u0438 \\u043A\\u043E\\u043B\\u043B\\u0442\\u0440\\u0435\\u043A\\u0438\\u043D\\u0433 (\\u043F\\u043E\\u0434\\u043C\\u0435\\u043D\\u0443 \\u043D\\u043E\\u043C\\u0435\\u0440\\u0430 \\u0442\\u0435\\u043B\\u0435\\u0444\\u043E\\u043D\\u0430 \\u0434\\u043B\\u044F \\u0443\\u0447\\u0451\\u0442\\u0430 \\u0437\\u0432\\u043E\\u043D\\u043A\\u043E\\u0432). \\u0421\\u043A\\u0432\\u043E\\u0437\\u043D\\u0430\\u044F \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0430 \\u0441\\u0432\\u044F\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443, \\u0437\\u0432\\u043E\\u043D\\u043A\\u0438 \\u0438 \\u0441\\u0434\\u0435\\u043B\\u043A\\u0438 \\u0432 CRM, \\u0438 \\u0442\\u043E\\u0433\\u0434\\u0430 \\u0432\\u0438\\u0434\\u043D\\u043E, \\u043A\\u0430\\u043A\\u043E\\u0439 \\u043A\\u0430\\u043D\\u0430\\u043B \\u043F\\u0440\\u0438\\u043D\\u043E\\u0441\\u0438\\u0442 \\u043D\\u0435 \\u043F\\u0440\\u043E\\u0441\\u0442\\u043E \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u044B, \\u0430 \\u043E\\u043F\\u043B\\u0430\\u0442\\u044B. \\u0420\\u0430\\u0437 \\u0432 \\u043D\\u0435\\u0434\\u0435\\u043B\\u044E \\u0441\\u0432\\u0435\\u0440\\u044F\\u0439\\u0442\\u0435 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043B\\u0438\\u0434\\u0430 \\u043F\\u043E \\u043A\\u0430\\u043D\\u0430\\u043B\\u0430\\u043C \\u0438 \\u043E\\u0442\\u043A\\u043B\\u044E\\u0447\\u0430\\u0439\\u0442\\u0435 \\u0442\\u0435, \\u0447\\u0442\\u043E \\u043D\\u0435 \\u043E\\u043A\\u0443\\u043F\\u0430\\u044E\\u0442\\u0441\\u044F.\")), mdx(\"p\", null, \"\\u041C\\u044B \\u0432 Nimax \\u0441\\u043E\\u0432\\u0435\\u0442\\u0443\\u0435\\u043C \\u043D\\u0430\\u0447\\u0438\\u043D\\u0430\\u0442\\u044C \\u0441 \\u043E\\u0434\\u043D\\u043E\\u0433\\u043E-\\u0434\\u0432\\u0443\\u0445 \\u043A\\u0430\\u043D\\u0430\\u043B\\u043E\\u0432 \\u0438 \\u0434\\u043E\\u0432\\u0435\\u0441\\u0442\\u0438 \\u0438\\u0445 \\u0434\\u043E \\u043F\\u043E\\u043D\\u044F\\u0442\\u043D\\u043E\\u0439 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u0438 \\u043B\\u0438\\u0434\\u0430, \\u0430 \\u043F\\u043E\\u0442\\u043E\\u043C \\u0434\\u043E\\u0431\\u0430\\u0432\\u043B\\u044F\\u0442\\u044C \\u043D\\u043E\\u0432\\u044B\\u0435. \\u0422\\u0430\\u043A \\u043F\\u0440\\u043E\\u0449\\u0435 \\u043F\\u043E\\u043D\\u044F\\u0442\\u044C, \\u0447\\u0442\\u043E \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442, \\u0438 \\u043D\\u0435 \\u0442\\u0440\\u0430\\u0442\\u0438\\u0442\\u044C \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442 \\u043D\\u0430 \\u044D\\u043A\\u0441\\u043F\\u0435\\u0440\\u0438\\u043C\\u0435\\u043D\\u0442\\u044B \\u0432\\u0441\\u043B\\u0435\\u043F\\u0443\\u044E.\"), mdx(\"p\", null, \"\\u0412 \\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u0435 \\u0434\\u043B\\u044F \\u043C\\u0435\\u0436\\u0434\\u0443\\u043D\\u0430\\u0440\\u043E\\u0434\\u043D\\u043E\\u0439 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"/hqts/\"\n }, \"HQTS\"), \" (\\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u043A\\u0430 \\u043F\\u043E\\u0441\\u0442\\u0430\\u0432\\u0449\\u0438\\u043A\\u043E\\u0432 \\u0432 \\u041A\\u0438\\u0442\\u0430\\u0435 \\u0438 \\u042E\\u0433\\u043E-\\u0412\\u043E\\u0441\\u0442\\u043E\\u0447\\u043D\\u043E\\u0439 \\u0410\\u0437\\u0438\\u0438) \\u043C\\u044B \\u043D\\u0430\\u0441\\u0442\\u0440\\u0430\\u0438\\u0432\\u0430\\u043B\\u0438 \\u043A\\u043E\\u043D\\u0442\\u0435\\u043A\\u0441\\u0442\\u043D\\u0443\\u044E \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443 \\u0432 \\u042F\\u043D\\u0434\\u0435\\u043A\\u0441 \\u0414\\u0438\\u0440\\u0435\\u043A\\u0442\\u0435 \\u043D\\u0430 \\u0440\\u043E\\u0441\\u0442 \\u0447\\u0438\\u0441\\u043B\\u0430 \\u043B\\u0438\\u0434\\u043E\\u0432. \\u0411\\u0438\\u0437\\u043D\\u0435\\u0441-\\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044F \\u0438\\u043D\\u043E\\u0433\\u0434\\u0430 \\u043F\\u0440\\u0435\\u0434\\u043F\\u043E\\u0447\\u0438\\u0442\\u0430\\u0435\\u0442 \\u043E\\u0431\\u0441\\u0443\\u0436\\u0434\\u0430\\u0442\\u044C \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u044B \\u043F\\u043E \\u0442\\u0435\\u043B\\u0435\\u0444\\u043E\\u043D\\u0443, \\u043F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u0441 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u044B \\u043C\\u044B \\u043E\\u0442\\u0441\\u043B\\u0435\\u0436\\u0438\\u0432\\u0430\\u043B\\u0438 \\u0447\\u0435\\u0440\\u0435\\u0437 \\u043A\\u043E\\u043B\\u043B\\u0442\\u0440\\u0435\\u043A\\u0438\\u043D\\u0433, \\u0430 \\u0437\\u0430\\u043F\\u0440\\u043E\\u0441\\u044B \\u043F\\u0440\\u043E \\u043F\\u043E\\u0441\\u044B\\u043B\\u043A\\u0438 \\u0441 Aliexpress \\u0438 \\u0440\\u043E\\u0441\\u0442 \\u0446\\u0435\\u043D \\u0432 \\u041A\\u0438\\u0442\\u0430\\u0435 \\u043E\\u0442\\u0441\\u0435\\u043A\\u0430\\u043B\\u0438 \\u043C\\u0438\\u043D\\u0443\\u0441-\\u0441\\u043B\\u043E\\u0432\\u0430\\u043C\\u0438. \\u041A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0432\\u044B\\u0440\\u043E\\u0441\\u043B\\u0430 \\u0432 \\u0434\\u0432\\u0430 \\u0440\\u0430\\u0437\\u0430, \\u0430 CPA (\\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u0446\\u0435\\u043B\\u0435\\u0432\\u043E\\u0433\\u043E \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F) \\u0441\\u043D\\u0438\\u0437\\u0438\\u043B\\u0441\\u044F \\u0432 \\u0434\\u0432\\u0430 \\u0440\\u0430\\u0437\\u0430; \\u043F\\u0440\\u043E\\u0435\\u043A\\u0442 \\u043F\\u043E\\u0434 NDA, \\u043F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u0446\\u0438\\u0444\\u0440\\u0430\\u043C\\u0438 \\u043C\\u044B \\u043F\\u043E\\u0434\\u0435\\u043B\\u0438\\u0442\\u044C\\u0441\\u044F \\u043D\\u0435 \\u043C\\u043E\\u0436\\u0435\\u043C.\"), mdx(\"h2\", null, \"\\u041A\\u0430\\u043A \\u043E\\u0446\\u0435\\u043D\\u0438\\u0442\\u044C \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u044C \\u043B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u0438\"), mdx(\"p\", null, \"\\u042D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u044C \\u043B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u0438 \\u0441\\u0447\\u0438\\u0442\\u0430\\u044E\\u0442 \\u0447\\u0435\\u0440\\u0435\\u0437 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043B\\u0438\\u0434\\u0430 (CPL), \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E \\u0438\\u0437 \\u043B\\u0438\\u0434\\u0430 \\u0432 \\u0441\\u0434\\u0435\\u043B\\u043A\\u0443 \\u0438 \\u0434\\u043E\\u043B\\u044E \\u043B\\u0438\\u0434\\u043E\\u0432, \\u0434\\u043E\\u0448\\u0435\\u0434\\u0448\\u0438\\u0445 \\u0434\\u043E \\u043E\\u043F\\u043B\\u0430\\u0442\\u044B.\"), mdx(\"ul\", null, mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"CPL\"), \" \\u0440\\u0430\\u0432\\u0435\\u043D \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u0430\\u043C \\u043D\\u0430 \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u0435, \\u0434\\u0435\\u043B\\u0451\\u043D\\u043D\\u044B\\u043C \\u043D\\u0430 \\u0447\\u0438\\u0441\\u043B\\u043E \\u043B\\u0438\\u0434\\u043E\\u0432.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F\"), \" \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442 \\u0434\\u043E\\u043B\\u044E \\u043B\\u044E\\u0434\\u0435\\u0439, \\u0441\\u0434\\u0435\\u043B\\u0430\\u0432\\u0448\\u0438\\u0445 \\u043D\\u0443\\u0436\\u043D\\u043E\\u0435 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0435: \\u043F\\u043E\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043B\\u0435\\u0439 \\u0441\\u0430\\u0439\\u0442\\u0430, \\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u0432\\u0448\\u0438\\u0445 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443, \\u0438\\u043B\\u0438 \\u043B\\u0438\\u0434\\u043E\\u0432, \\u043A\\u0443\\u043F\\u0438\\u0432\\u0448\\u0438\\u0445 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0421\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\"), \" \\u0440\\u0430\\u0432\\u043D\\u0430 \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u0430\\u043C, \\u0434\\u0435\\u043B\\u0451\\u043D\\u043D\\u044B\\u043C \\u043D\\u0430 \\u0447\\u0438\\u0441\\u043B\\u043E \\u043E\\u043F\\u043B\\u0430\\u0442\\u0438\\u0432\\u0448\\u0438\\u0445 \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439.\")), mdx(\"p\", null, \"\\u0412\\u043E\\u0437\\u044C\\u043C\\u0451\\u043C \\u0443\\u0441\\u043B\\u043E\\u0432\\u043D\\u044B\\u0439 \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440: \\u043D\\u0430 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443 \\u043F\\u043E\\u0442\\u0440\\u0430\\u0442\\u0438\\u043B\\u0438 100 000 \\u20BD. \\u0412\\u043E\\u0442 \\u0447\\u0442\\u043E \\u043F\\u043E\\u043B\\u0443\\u0447\\u0438\\u043B\\u043E\\u0441\\u044C \\u043D\\u0430 \\u043A\\u0430\\u0436\\u0434\\u043E\\u043C \\u044D\\u0442\\u0430\\u043F\\u0435 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438.\"), mdx(\"table\", null, mdx(\"thead\", {\n parentName: \"table\"\n }, mdx(\"tr\", {\n parentName: \"thead\"\n }, mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u042D\\u0442\\u0430\\u043F \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0423\\u0441\\u043B\\u043E\\u0432\\u043D\\u043E\\u0435 \\u0437\\u043D\\u0430\\u0447\\u0435\\u043D\\u0438\\u0435\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u0430\\u043A \\u0441\\u0447\\u0438\\u0442\\u0430\\u0435\\u0442\\u0441\\u044F\"))), mdx(\"tbody\", {\n parentName: \"table\"\n }, mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041F\\u043E\\u043A\\u0430\\u0437\\u044B\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"100 000\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0421\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0440\\u0430\\u0437 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u043B\\u0438 \\u043E\\u0431\\u044A\\u044F\\u0432\\u043B\\u0435\\u043D\\u0438\\u0435\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u043B\\u0438\\u043A\\u0438\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"2 000\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"CTR (\\u043A\\u043B\\u0438\\u043A\\u0430\\u0431\\u0435\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u044C) 2% = 2 000 / 100 000\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0417\\u0430\\u044F\\u0432\\u043A\\u0438\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"50\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0441\\u0430\\u0439\\u0442\\u0430 2,5% = 50 / 2 000; CPL 2 000 \\u20BD = 100 000 \\u20BD / 50\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0421\\u0434\\u0435\\u043B\\u043A\\u0438\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"5\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0438\\u0437 \\u043B\\u0438\\u0434\\u0430 \\u0432 \\u0441\\u0434\\u0435\\u043B\\u043A\\u0443 10% = 5 / 50; \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 20 000 \\u20BD = 100 000 \\u20BD / 5\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0412\\u044B\\u0440\\u0443\\u0447\\u043A\\u0430\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"250 000 \\u20BD\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"5 \\u0441\\u0434\\u0435\\u043B\\u043E\\u043A \\xD7 50 000 \\u20BD \\u0441\\u0440\\u0435\\u0434\\u043D\\u0435\\u0433\\u043E \\u0447\\u0435\\u043A\\u0430; \\u044D\\u0442\\u043E \\u0432 2,5 \\u0440\\u0430\\u0437\\u0430 \\u0431\\u043E\\u043B\\u044C\\u0448\\u0435 \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u043E\\u0432 \\u043D\\u0430 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443\")))), mdx(\"p\", null, \"\\u0415\\u0441\\u043B\\u0438 \\u0431\\u044B \\u0438\\u0437 \\u0442\\u0435\\u0445 \\u0436\\u0435 50 \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A \\u043A\\u0443\\u043F\\u0438\\u043B\\u0438 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0434\\u0432\\u043E\\u0435, \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u0432\\u044B\\u0440\\u043E\\u0441\\u043B\\u0430 \\u0431\\u044B \\u0434\\u043E 50 000 \\u20BD \\u0438 \\u0441\\u0440\\u0430\\u0432\\u043D\\u044F\\u043B\\u0430\\u0441\\u044C \\u0441\\u043E \\u0441\\u0440\\u0435\\u0434\\u043D\\u0438\\u043C \\u0447\\u0435\\u043A\\u043E\\u043C: \\u0432\\u044B\\u0440\\u0443\\u0447\\u043A\\u0430 \\u0432\\u0435\\u0440\\u043D\\u0443\\u043B\\u0430 \\u0431\\u044B \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u043E\\u0442\\u0440\\u0430\\u0447\\u0435\\u043D\\u043D\\u044B\\u0435 \\u043D\\u0430 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443 100 000 \\u20BD, \\u0445\\u043E\\u0442\\u044F CPL \\u043E\\u0441\\u0442\\u0430\\u043B\\u0441\\u044F \\u0431\\u044B \\u043F\\u0440\\u0435\\u0436\\u043D\\u0438\\u043C. \\u0412\\u0441\\u0435 \\u0446\\u0438\\u0444\\u0440\\u044B \\u0432 \\u044D\\u0442\\u043E\\u043C \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440\\u0435 \\u0443\\u0441\\u043B\\u043E\\u0432\\u043D\\u044B\\u0435: \\u0438\\u0445 \\u043F\\u0440\\u0438\\u0434\\u0443\\u043C\\u0430\\u043B\\u0438 \\u0434\\u043B\\u044F \\u0440\\u0430\\u0441\\u0447\\u0451\\u0442\\u0430, \\u0438 \\u043E\\u043D\\u0438 \\u043D\\u0435 \\u043E\\u0442\\u0440\\u0430\\u0436\\u0430\\u044E\\u0442 \\u0440\\u0435\\u0430\\u043B\\u044C\\u043D\\u044B\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438 \\u0440\\u044B\\u043D\\u043A\\u0430.\"), mdx(\"p\", null, \"CPL \\u0431\\u0435\\u0437 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u0432\\u0432\\u043E\\u0434\\u0438\\u0442 \\u0432 \\u0437\\u0430\\u0431\\u043B\\u0443\\u0436\\u0434\\u0435\\u043D\\u0438\\u0435: \\u0434\\u0435\\u0448\\u0451\\u0432\\u044B\\u0435 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u043C\\u043E\\u0433\\u0443\\u0442 \\u043D\\u0435 \\u043F\\u0440\\u0435\\u0432\\u0440\\u0430\\u0449\\u0430\\u0442\\u044C\\u0441\\u044F \\u0432 \\u043E\\u043F\\u043B\\u0430\\u0442\\u044B. \\u0412 \\u0441\\u043F\\u0438\\u0441\\u043A\\u0435 \\u043F\\u044F\\u0442\\u0438 \\u0433\\u043B\\u0430\\u0432\\u043D\\u044B\\u0445 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433\\u043E\\u0432 2026 \\u0433\\u043E\\u0434\\u0430 \\u043F\\u043E \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"https://www.hubspot.com/marketing-statistics\"\n }, \"\\u0441\\u0432\\u043E\\u0434\\u043A\\u0435 HubSpot\"), \" \\u043A\\u0430\\u0447\\u0435\\u0441\\u0442\\u0432\\u043E \\u043B\\u0438\\u0434\\u043E\\u0432 \\u0438 MQL \\u0441\\u0442\\u043E\\u0438\\u0442 \\u043F\\u0435\\u0440\\u0432\\u044B\\u043C (39% \\u043E\\u043F\\u0440\\u043E\\u0448\\u0435\\u043D\\u043D\\u044B\\u0445), \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0438\\u0437 \\u043B\\u0438\\u0434\\u0430 \\u0432 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u0432\\u0442\\u043E\\u0440\\u044B\\u043C (34%). \\u0413\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u044E \\u043B\\u0438\\u0434\\u043E\\u0432 \\u043F\\u0440\\u0438 \\u044D\\u0442\\u043E\\u043C 30% \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433\\u043E\\u0432 \\u043F\\u043E-\\u043F\\u0440\\u0435\\u0436\\u043D\\u0435\\u043C\\u0443 \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u043E\\u0434\\u043D\\u043E\\u0439 \\u0438\\u0437 \\u0433\\u043B\\u0430\\u0432\\u043D\\u044B\\u0445 \\u0441\\u043B\\u043E\\u0436\\u043D\\u043E\\u0441\\u0442\\u0435\\u0439.\"), mdx(\"p\", null, \"\\u041D\\u0430 \\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u0435 \\u0434\\u043B\\u044F \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"/interleasing/\"\n }, \"\\u043B\\u0438\\u0437\\u0438\\u043D\\u0433\\u043E\\u0432\\u043E\\u0439 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\xAB\\u0418\\u043D\\u0442\\u0435\\u0440\\u043B\\u0438\\u0437\\u0438\\u043D\\u0433\\xBB\"), \" \\u043C\\u044B \\u0432\\u0435\\u043B\\u0438 \\u0442\\u0430\\u0440\\u0433\\u0435\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u043D\\u0443\\u044E \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443, \\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u043F\\u0440\\u043E\\u0441\\u0438\\u043B \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u043D\\u0435 \\u0434\\u043E\\u0440\\u043E\\u0436\\u0435 1 000 \\u0440\\u0443\\u0431\\u043B\\u0435\\u0439 \\u0431\\u0435\\u0437 \\u041D\\u0414\\u0421 \\u0438 \\u043E\\u0431\\u0441\\u043B\\u0443\\u0436\\u0438\\u0432\\u0430\\u043D\\u0438\\u044F. \\u041A\\u043E\\u0433\\u0434\\u0430 \\u043B\\u0438\\u0434\\u043E\\u0432 \\u0441\\u0442\\u0430\\u043B\\u043E \\u0431\\u043E\\u043B\\u044C\\u0448\\u0435, \\u0438\\u0445 \\u043A\\u0430\\u0447\\u0435\\u0441\\u0442\\u0432\\u043E \\u0443\\u043F\\u0430\\u043B\\u043E: \\u043F\\u043E\\u0447\\u0442\\u0438 20% \\u043D\\u0435\\u043A\\u0430\\u0447\\u0435\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u044B\\u0445 \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A \\u043F\\u0440\\u0438\\u0445\\u043E\\u0434\\u0438\\u043B\\u043E\\u0441\\u044C \\u043D\\u0430 \\u0444\\u0438\\u0437\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0445 \\u043B\\u0438\\u0446, \\u0430 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u0441 \\u043D\\u0438\\u043C\\u0438 \\u043D\\u0435 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442. \\u041C\\u044B \\u0443\\u043A\\u0430\\u0437\\u0430\\u043B\\u0438 \\u0432 \\u043E\\u0431\\u044A\\u044F\\u0432\\u043B\\u0435\\u043D\\u0438\\u044F\\u0445, \\u0447\\u0442\\u043E \\u043F\\u0440\\u0435\\u0434\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u0435 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0443\\u0435\\u0442 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0434\\u043B\\u044F \\u044E\\u0440\\u0438\\u0434\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0445 \\u043B\\u0438\\u0446 \\u0438 \\u0418\\u041F, \\u0434\\u043E\\u0431\\u0430\\u0432\\u0438\\u043B\\u0438 \\u0432 \\u043B\\u0438\\u0434\\u0444\\u043E\\u0440\\u043C\\u0443 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441 \\u043E \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u0438 \\u043E\\u0440\\u0433\\u0430\\u043D\\u0438\\u0437\\u0430\\u0446\\u0438\\u0438, \\u0438 \\u0434\\u043E\\u043B\\u044F \\u043A\\u0432\\u0430\\u043B\\u0438\\u0444\\u0438\\u0446\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u043D\\u044B\\u0445 \\u043B\\u0438\\u0434\\u043E\\u0432 \\u0432\\u044B\\u0440\\u043E\\u0441\\u043B\\u0430 \\u0441 21% \\u0434\\u043E 41%. \\u0412\\u0441\\u0435\\u0433\\u043E \\u0441 \\u0430\\u043F\\u0440\\u0435\\u043B\\u044F 2021 \\u0433\\u043E\\u0434\\u0430 \\u043F\\u043E \\u044F\\u043D\\u0432\\u0430\\u0440\\u044C 2022 \\u0433\\u043E\\u0434\\u0430 \\u043C\\u044B \\u0443\\u0432\\u0435\\u043B\\u0438\\u0447\\u0438\\u043B\\u0438 \\u043A\\u043E\\u043B\\u0438\\u0447\\u0435\\u0441\\u0442\\u0432\\u043E \\u043B\\u0438\\u0434\\u043E\\u0432 \\u0432 3,5 \\u0440\\u0430\\u0437\\u0430 \\u0438 \\u0441\\u043D\\u0438\\u0437\\u0438\\u043B\\u0438 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043D\\u0430 40%.\"), mdx(\"h2\", null, \"\\u0427\\u0430\\u0441\\u0442\\u044B\\u0435 \\u043E\\u0448\\u0438\\u0431\\u043A\\u0438 \\u0432 \\u043B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u0438\"), mdx(\"p\", null, \"\\u0413\\u043B\\u0430\\u0432\\u043D\\u0430\\u044F \\u043E\\u0448\\u0438\\u0431\\u043A\\u0430 \\u0432 \\u043B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u0438: \\u043D\\u0435 \\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C CPL \\u0438 \\u043F\\u0443\\u0442\\u0430\\u0442\\u044C \\u043B\\u0438\\u0434 \\u0441 \\u0437\\u0430\\u044F\\u0432\\u043A\\u043E\\u0439, \\u0438\\u0437-\\u0437\\u0430 \\u0447\\u0435\\u0433\\u043E \\u043D\\u0435\\u043F\\u043E\\u043D\\u044F\\u0442\\u043D\\u043E, \\u0437\\u0430 \\u0447\\u0442\\u043E \\u043F\\u043B\\u0430\\u0442\\u0438\\u0442 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441.\"), mdx(\"p\", null, \"\\u041E\\u0441\\u0442\\u0430\\u043B\\u044C\\u043D\\u044B\\u0435 \\u043E\\u0448\\u0438\\u0431\\u043A\\u0438:\"), mdx(\"ul\", null, mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0421\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C \\u043B\\u0438\\u0434\\u043E\\u043C \\u043B\\u044E\\u0431\\u043E\\u0439 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442.\"), \" \\u0421\\u043B\\u0443\\u0447\\u0430\\u0439\\u043D\\u044B\\u0435 \\u0437\\u0432\\u043E\\u043D\\u043A\\u0438, \\u0441\\u043F\\u0430\\u043C \\u0438 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u044B \\u043D\\u0435 \\u043F\\u043E \\u0430\\u0434\\u0440\\u0435\\u0441\\u0443 \\u0440\\u0430\\u0437\\u0434\\u0443\\u0432\\u0430\\u044E\\u0442 \\u0441\\u0442\\u0430\\u0442\\u0438\\u0441\\u0442\\u0438\\u043A\\u0443. \\u0412\\u0435\\u0434\\u0438\\u0442\\u0435 \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u044B\\u0439 \\u0441\\u0447\\u0451\\u0442 \\u0432\\u0441\\u0435\\u0445 \\u043E\\u0431\\u0440\\u0430\\u0449\\u0435\\u043D\\u0438\\u0439 \\u0438 \\u0446\\u0435\\u043B\\u0435\\u0432\\u044B\\u0445 \\u043B\\u0438\\u0434\\u043E\\u0432, \\u043F\\u0440\\u043E\\u0448\\u0435\\u0434\\u0448\\u0438\\u0445 \\u043A\\u0432\\u0430\\u043B\\u0438\\u0444\\u0438\\u043A\\u0430\\u0446\\u0438\\u044E.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0412\\u0435\\u0441\\u0442\\u0438 \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A \\u043D\\u0430 \\u0433\\u043B\\u0430\\u0432\\u043D\\u0443\\u044E \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u0443.\"), \" \\u0427\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u043F\\u0440\\u0438\\u0448\\u0451\\u043B \\u0437\\u0430 \\u0440\\u0430\\u0441\\u0447\\u0451\\u0442\\u043E\\u043C, \\u0430 \\u043F\\u043E\\u043F\\u0430\\u043B \\u043D\\u0430 \\u043E\\u0431\\u0449\\u0438\\u0439 \\u043A\\u0430\\u0442\\u0430\\u043B\\u043E\\u0433 \\u0438 \\u0443\\u0445\\u043E\\u0434\\u0438\\u0442. \\u041F\\u043E\\u0434 \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u043E\\u0444\\u0444\\u0435\\u0440 \\u043D\\u0443\\u0436\\u043D\\u0430 \\u0441\\u0432\\u043E\\u044F \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u0430.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041E\\u0442\\u0432\\u0435\\u0447\\u0430\\u0442\\u044C \\u043D\\u0430 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u0441 \\u043E\\u043F\\u043E\\u0437\\u0434\\u0430\\u043D\\u0438\\u0435\\u043C.\"), \" \\u041F\\u043E\\u043A\\u0430 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440 \\u0440\\u0430\\u0437\\u0431\\u0438\\u0440\\u0430\\u0435\\u0442 \\u043F\\u043E\\u0447\\u0442\\u0443, \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u0443\\u0436\\u0435 \\u043D\\u0430\\u043F\\u0438\\u0441\\u0430\\u043B \\u043A\\u043E\\u043D\\u043A\\u0443\\u0440\\u0435\\u043D\\u0442\\u0430\\u043C.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0422\\u0435\\u0440\\u044F\\u0442\\u044C \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u043C\\u0435\\u0436\\u0434\\u0443 \\u0441\\u0430\\u0439\\u0442\\u043E\\u043C \\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0430\\u043C\\u0438.\"), \" \\u0415\\u0441\\u043B\\u0438 \\u0444\\u043E\\u0440\\u043C\\u044B \\u043D\\u0435 \\u043F\\u043E\\u0434\\u043A\\u043B\\u044E\\u0447\\u0435\\u043D\\u044B \\u043A CRM, \\u0447\\u0430\\u0441\\u0442\\u044C \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u043E\\u0432 \\u043E\\u0441\\u0435\\u0434\\u0430\\u0435\\u0442 \\u0432 \\u0447\\u0443\\u0436\\u0438\\u0445 \\u044F\\u0449\\u0438\\u043A\\u0430\\u0445 \\u0438 \\u043C\\u0435\\u0441\\u0441\\u0435\\u043D\\u0434\\u0436\\u0435\\u0440\\u0430\\u0445, \\u0438 \\u0438\\u0445 \\u043D\\u0438\\u043A\\u0442\\u043E \\u043D\\u0435 \\u0441\\u0447\\u0438\\u0442\\u0430\\u0435\\u0442.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0417\\u0430\\u043F\\u0443\\u0441\\u043A\\u0430\\u0442\\u044C \\u0432\\u0441\\u0435 \\u043A\\u0430\\u043D\\u0430\\u043B\\u044B \\u043E\\u0434\\u043D\\u043E\\u0432\\u0440\\u0435\\u043C\\u0435\\u043D\\u043D\\u043E.\"), \" \\u0411\\u044E\\u0434\\u0436\\u0435\\u0442 \\u0440\\u0430\\u0441\\u043F\\u044B\\u043B\\u044F\\u0435\\u0442\\u0441\\u044F, \\u0430 \\u0441\\u0440\\u0430\\u0432\\u043D\\u0438\\u0442\\u044C \\u043A\\u0430\\u043D\\u0430\\u043B\\u044B \\u043D\\u0435\\u043B\\u044C\\u0437\\u044F: \\u043D\\u0435\\u044F\\u0441\\u043D\\u043E, \\u0447\\u0442\\u043E \\u0441\\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u043B\\u043E.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041E\\u0446\\u0435\\u043D\\u0438\\u0432\\u0430\\u0442\\u044C \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u043E CPL.\"), \" \\u0414\\u0435\\u0448\\u0451\\u0432\\u044B\\u0439 \\u043B\\u0438\\u0434 \\u0431\\u0435\\u0437 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0438 \\u043E\\u0431\\u0445\\u043E\\u0434\\u0438\\u0442\\u0441\\u044F \\u0434\\u043E\\u0440\\u043E\\u0436\\u0435 \\u0434\\u043E\\u0440\\u043E\\u0433\\u043E\\u0433\\u043E \\u043B\\u0438\\u0434\\u0430 \\u0441 \\u043E\\u043F\\u043B\\u0430\\u0442\\u043E\\u0439. \\u0421\\u043C\\u043E\\u0442\\u0440\\u0438\\u0442\\u0435 \\u043D\\u0430 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u0438 \\u043D\\u0430 \\u0434\\u043E\\u043B\\u044E \\u043B\\u0438\\u0434\\u043E\\u0432, \\u0434\\u043E\\u0448\\u0435\\u0434\\u0448\\u0438\\u0445 \\u0434\\u043E \\u043E\\u043F\\u043B\\u0430\\u0442\\u044B.\")), mdx(\"p\", null, \"\\u041F\\u043E\\u0447\\u0442\\u0438 \\u0432\\u0441\\u0435 \\u044D\\u0442\\u0438 \\u043E\\u0448\\u0438\\u0431\\u043A\\u0438 \\u0432\\u043E\\u0437\\u043D\\u0438\\u043A\\u0430\\u044E\\u0442 \\u043D\\u0430 \\u0441\\u0442\\u044B\\u043A\\u0435 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u044B \\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436: \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430 \\u043F\\u0440\\u0438\\u0432\\u043E\\u0434\\u0438\\u0442 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A\\u0430, \\u0430 \\u0434\\u0430\\u043B\\u044C\\u0448\\u0435 \\u0435\\u0433\\u043E \\u0442\\u0435\\u0440\\u044F\\u044E\\u0442.\"), mdx(\"h2\", null, \"\\u0427\\u0430\\u0441\\u0442\\u044B\\u0435 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u044B\"), mdx(\"h4\", null, \"\\u0427\\u0442\\u043E \\u0442\\u0430\\u043A\\u043E\\u0435 \\u043B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u044F \\u043F\\u0440\\u043E\\u0441\\u0442\\u044B\\u043C\\u0438 \\u0441\\u043B\\u043E\\u0432\\u0430\\u043C\\u0438?\"), mdx(\"p\", null, \"\\u042D\\u0442\\u043E \\u0441\\u043F\\u043E\\u0441\\u043E\\u0431 \\u043F\\u043E\\u043B\\u0443\\u0447\\u0430\\u0442\\u044C \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u043E\\u0442 \\u043B\\u044E\\u0434\\u0435\\u0439, \\u0437\\u0430\\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441\\u043E\\u0432\\u0430\\u043D\\u043D\\u044B\\u0445 \\u0432 \\u0432\\u0430\\u0448\\u0435\\u043C \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0435. \\u0412\\u044B \\u0437\\u0430\\u043F\\u0443\\u0441\\u043A\\u0430\\u0435\\u0442\\u0435 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443 \\u0438\\u043B\\u0438 \\u043F\\u0443\\u0431\\u043B\\u0438\\u043A\\u0443\\u0435\\u0442\\u0435 \\u043F\\u043E\\u043B\\u0435\\u0437\\u043D\\u044B\\u0435 \\u043C\\u0430\\u0442\\u0435\\u0440\\u0438\\u0430\\u043B\\u044B, \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u0435\\u0442 \\u0442\\u0435\\u043B\\u0435\\u0444\\u043E\\u043D \\u0438\\u043B\\u0438 \\u043F\\u043E\\u0447\\u0442\\u0443, \\u0438 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440 \\u043F\\u0440\\u043E\\u0434\\u043E\\u043B\\u0436\\u0430\\u0435\\u0442 \\u0440\\u0430\\u0437\\u0433\\u043E\\u0432\\u043E\\u0440. \\u0423 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430 \\u043F\\u043E\\u044F\\u0432\\u043B\\u044F\\u0435\\u0442\\u0441\\u044F \\u0440\\u0435\\u0433\\u0443\\u043B\\u044F\\u0440\\u043D\\u044B\\u0439 \\u043F\\u043E\\u0442\\u043E\\u043A \\u043E\\u0431\\u0440\\u0430\\u0449\\u0435\\u043D\\u0438\\u0439 \\u0432\\u043C\\u0435\\u0441\\u0442\\u043E \\u0441\\u043B\\u0443\\u0447\\u0430\\u0439\\u043D\\u044B\\u0445 \\u0437\\u0432\\u043E\\u043D\\u043A\\u043E\\u0432.\"), mdx(\"h4\", null, \"\\u041A\\u0430\\u043A \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u043B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u044F?\"), mdx(\"p\", null, \"\\u0427\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u0432\\u0438\\u0434\\u0438\\u0442 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443, \\u0441\\u0442\\u0430\\u0442\\u044C\\u044E \\u0438\\u043B\\u0438 \\u043F\\u043E\\u0441\\u0442, \\u043F\\u0435\\u0440\\u0435\\u0445\\u043E\\u0434\\u0438\\u0442 \\u043D\\u0430 \\u0441\\u0430\\u0439\\u0442 \\u0438 \\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u0435\\u0442 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442 \\u0432 \\u0444\\u043E\\u0440\\u043C\\u0435 \\u0438\\u043B\\u0438 \\u0437\\u0432\\u043E\\u043D\\u0438\\u0442. \\u041A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442 \\u043F\\u043E\\u043F\\u0430\\u0434\\u0430\\u0435\\u0442 \\u0432 CRM, \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440 \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u044F\\u0435\\u0442 \\u0435\\u0433\\u043E \\u0438 \\u0432\\u0435\\u0434\\u0451\\u0442 \\u0434\\u0430\\u043B\\u044C\\u0448\\u0435. \\u041A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u044D\\u0442\\u0430\\u043F \\u043C\\u043E\\u0436\\u043D\\u043E \\u0438\\u0437\\u043C\\u0435\\u0440\\u0438\\u0442\\u044C: \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B, \\u043A\\u043B\\u0438\\u043A\\u0438, \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438, \\u0441\\u0434\\u0435\\u043B\\u043A\\u0438.\"), mdx(\"h4\", null, \"\\u041A\\u0430\\u043A \\u043D\\u0430\\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C \\u043B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u044E \\u0434\\u043B\\u044F \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430?\"), mdx(\"p\", null, \"\\u041E\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u0438\\u0442\\u0435 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E \\u0438 \\u043E\\u0444\\u0444\\u0435\\u0440, \\u043F\\u043E\\u0434\\u0433\\u043E\\u0442\\u043E\\u0432\\u044C\\u0442\\u0435 \\u043F\\u043E\\u0441\\u0430\\u0434\\u043E\\u0447\\u043D\\u0443\\u044E \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u0443, \\u0437\\u0430\\u043F\\u0443\\u0441\\u0442\\u0438\\u0442\\u0435 \\u043E\\u0434\\u0438\\u043D-\\u0434\\u0432\\u0430 \\u043A\\u0430\\u043D\\u0430\\u043B\\u0430 \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A\\u0430, \\u043F\\u043E\\u0434\\u043A\\u043B\\u044E\\u0447\\u0438\\u0442\\u0435 CRM \\u0438 \\u043E\\u0442\\u0431\\u043E\\u0440 \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A, \\u043D\\u0430\\u0441\\u0442\\u0440\\u043E\\u0439\\u0442\\u0435 \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0443 \\u0438 \\u0441\\u0447\\u0438\\u0442\\u0430\\u0439\\u0442\\u0435 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043B\\u0438\\u0434\\u0430. \\u041A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u0448\\u0430\\u0433 \\u0440\\u0430\\u0437\\u043E\\u0431\\u0440\\u0430\\u043D \\u0432 \\u0440\\u0430\\u0437\\u0434\\u0435\\u043B\\u0435 \\u0432\\u044B\\u0448\\u0435.\"), mdx(\"h4\", null, \"\\u041A\\u0430\\u043A\\u0438\\u0435 \\u043A\\u0430\\u043D\\u0430\\u043B\\u044B \\u043B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u0438 \\u0441\\u0443\\u0449\\u0435\\u0441\\u0442\\u0432\\u0443\\u044E\\u0442?\"), mdx(\"p\", null, \"\\u041A\\u043E\\u043D\\u0442\\u0435\\u043A\\u0441\\u0442\\u043D\\u0430\\u044F \\u0438 \\u0442\\u0430\\u0440\\u0433\\u0435\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u043D\\u0430\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430, SEO, \\u043A\\u043E\\u043D\\u0442\\u0435\\u043D\\u0442-\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433, email-\\u0440\\u0430\\u0441\\u0441\\u044B\\u043B\\u043A\\u0438, \\u0441\\u043E\\u0446\\u0441\\u0435\\u0442\\u0438, \\u0432\\u0435\\u0431\\u0438\\u043D\\u0430\\u0440\\u044B, \\u0447\\u0430\\u0442-\\u0431\\u043E\\u0442\\u044B \\u0438 \\u0445\\u043E\\u043B\\u043E\\u0434\\u043D\\u044B\\u0435 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438. \\u0414\\u043B\\u044F \\u0431\\u044B\\u0441\\u0442\\u0440\\u043E\\u0433\\u043E \\u0441\\u0442\\u0430\\u0440\\u0442\\u0430 \\u043E\\u0431\\u044B\\u0447\\u043D\\u043E \\u0431\\u0435\\u0440\\u0443\\u0442 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443, \\u0434\\u043B\\u044F \\u0434\\u043E\\u043B\\u0433\\u043E\\u0433\\u043E \\u043F\\u043E\\u0442\\u043E\\u043A\\u0430 \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A \\u043F\\u043E\\u0434\\u043A\\u043B\\u044E\\u0447\\u0430\\u044E\\u0442 SEO \\u0438 \\u043A\\u043E\\u043D\\u0442\\u0435\\u043D\\u0442.\"), mdx(\"h4\", null, \"\\u0427\\u0435\\u043C \\u043B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u044F \\u0432 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0435 \\u043E\\u0442\\u043B\\u0438\\u0447\\u0430\\u0435\\u0442\\u0441\\u044F \\u043E\\u0442 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436?\"), mdx(\"p\", null, \"\\u041B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u044F \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u0435\\u0442 \\u0437\\u0430 \\u043F\\u043E\\u043B\\u0443\\u0447\\u0435\\u043D\\u0438\\u0435 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430 \\u0437\\u0430\\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441\\u043E\\u0432\\u0430\\u043D\\u043D\\u043E\\u0433\\u043E \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A\\u0430. \\u041F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438 \\u043D\\u0430\\u0447\\u0438\\u043D\\u0430\\u044E\\u0442\\u0441\\u044F, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440 \\u0432\\u044B\\u044F\\u0441\\u043D\\u044F\\u0435\\u0442 \\u043F\\u043E\\u0442\\u0440\\u0435\\u0431\\u043D\\u043E\\u0441\\u0442\\u044C, \\u0434\\u0435\\u043B\\u0430\\u0435\\u0442 \\u043F\\u0440\\u0435\\u0434\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u0435 \\u0438 \\u0434\\u043E\\u0432\\u043E\\u0434\\u0438\\u0442 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A\\u0430 \\u0434\\u043E \\u043E\\u043F\\u043B\\u0430\\u0442\\u044B. \\u041C\\u0435\\u0436\\u0434\\u0443 \\u043D\\u0438\\u043C\\u0438 \\u0441\\u0442\\u043E\\u0438\\u0442 \\u043A\\u0432\\u0430\\u043B\\u0438\\u0444\\u0438\\u043A\\u0430\\u0446\\u0438\\u044F: \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u043A\\u0430, \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u0438\\u0442 \\u043B\\u0438 \\u043B\\u0438\\u0434 \\u043F\\u043E\\u0434 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442, \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442 \\u0438 \\u0441\\u0440\\u043E\\u043A\\u0438.\"), mdx(\"h4\", null, \"\\u041A\\u0430\\u043A\\u0438\\u0435 \\u0435\\u0441\\u0442\\u044C \\u0441\\u043F\\u043E\\u0441\\u043E\\u0431\\u044B \\u043B\\u0438\\u0434\\u043E\\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u0438?\"), mdx(\"p\", null, \"\\u0418\\u0445 \\u0434\\u0435\\u043B\\u044F\\u0442 \\u043D\\u0430 \\u0432\\u0445\\u043E\\u0434\\u044F\\u0449\\u0438\\u0435 \\u0438 \\u0438\\u0441\\u0445\\u043E\\u0434\\u044F\\u0449\\u0438\\u0435. \\u041F\\u0440\\u0438 \\u0432\\u0445\\u043E\\u0434\\u044F\\u0449\\u0438\\u0445 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u0441\\u0430\\u043C 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Каналы, шаги настройки, CPL и частые ошибки. Опыт Nimax.","cover_image":"/images/blog/cover-lidogeneraciya-chto-eto-i-kak-nastroit-potok-zayavok.webp","author":"nastya-zhlobitskaya","tags":"маркетинг, перформанс, контекст","read_time":12,"collection":"kak-sdelat","is_material":null,"download_url":null,"date":"2026-09-25","faq":[{"question":"Что такое лидогенерация простыми словами?","answer":"Это способ получать заявки от людей, заинтересованных в вашем продукте. Вы запускаете рекламу или публикуете полезные материалы, человек оставляет телефон или почту, и менеджер продолжает разговор. У бизнеса появляется регулярный поток обращений вместо случайных звонков."},{"question":"Как работает лидогенерация?","answer":"Человек видит рекламу, статью или пост, переходит на сайт и оставляет контакт в форме или звонит. Контакт попадает в CRM, менеджер проверяет его и ведёт дальше. 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