{"componentChunkName":"component---src-containers-blog-post-js","path":"/blog/osnovnye-strategii-brendinga-kak-vybrat-podhodyaschuyu-dlya-svoej-kompanii/","result":{"data":{"page":{"body":"var _excluded = [\"components\"];\nfunction _extends() { return _extends = Object.assign ? Object.assign.bind() : function (n) { for (var e = 1; e < arguments.length; e++) { var t = arguments[e]; for (var r in t) ({}).hasOwnProperty.call(t, r) && (n[r] = t[r]); } return n; }, _extends.apply(null, arguments); }\nfunction _objectWithoutProperties(e, t) { if (null == e) return {}; var o, r, i = _objectWithoutPropertiesLoose(e, t); if (Object.getOwnPropertySymbols) { var n = Object.getOwnPropertySymbols(e); for (r = 0; r < n.length; r++) o = n[r], -1 === t.indexOf(o) && {}.propertyIsEnumerable.call(e, o) && (i[o] = e[o]); } return i; }\nfunction _objectWithoutPropertiesLoose(r, e) { if (null == r) return {}; var t = {}; for (var n in r) if ({}.hasOwnProperty.call(r, n)) { if (-1 !== e.indexOf(n)) continue; t[n] = r[n]; } return t; }\n/* @jsxRuntime classic */\n/* @jsx mdx */\n\nvar _frontmatter = {\n  \"title\": \"Основные стратегии брендинга: как выбрать подходящую для своей компании\",\n  \"seo_title\": \"Стратегии брендинга: виды и как выбрать для бизнеса\",\n  \"description\": \"Разбираем основные стратегии брендинга — какие бывают, чем отличаются и как выбрать подходящую именно вашему бизнесу. Опыт агентства Nimax.\",\n  \"date\": \"2026-08-05\",\n  \"slug\": \"osnovnye-strategii-brendinga-kak-vybrat-podhodyaschuyu-dlya-svoej-kompanii\",\n  \"cover_image\": \"/images/blog/cover-osnovnye-strategii-brendinga.png\",\n  \"author\": \"aksinya-kupina\",\n  \"tags\": \"брендинг, стратегия\",\n  \"read_time\": 10,\n  \"collection\": \"kak-sdelat\",\n  \"faq\": [{\n    \"question\": \"Какие стратегии брендинга существуют?\",\n    \"answer\": \"Четыре основных подхода к архитектуре бренда: единый бренд, отдельные бренды, гибридная стратегия и расширение бренда в новую категорию — плюс отдельно стратегия позиционирования, которая нужна при любом из четырёх подходов.\"\n  }, {\n    \"question\": \"Как понять, что компании пора пересмотреть стратегию брендинга?\",\n    \"answer\": \"Три признака: новый продукт не вписывается в текущую архитектуру бренда, аудитория путает суббренды между собой, или компания растёт быстрее, чем успевает обновлять позиционирование. Любой из них — повод вернуться к стратегии, а не только к визуальному обновлению.\"\n  }, {\n    \"question\": \"Чем стратегия брендинга отличается от стратегии позиционирования?\",\n    \"answer\": \"Позиционирование — это про то, чем бренд отличается от конкурентов в восприятии аудитории. Стратегия брендинга шире: она включает позиционирование, но добавляет к нему решение об архитектуре — сколько имён у компании и как они связаны между собой.\"\n  }]\n};\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n    props = _objectWithoutProperties(_ref, _excluded);\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"\\u0421\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F \\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430 \\u2014 \\u044D\\u0442\\u043E \\u043F\\u043B\\u0430\\u043D, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0439 \\u043E\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u044F\\u0435\\u0442, \\u043A\\u0430\\u043A\\u0438\\u043C \\u0431\\u0440\\u0435\\u043D\\u0434 \\u0441\\u0442\\u0430\\u043D\\u0435\\u0442 \\u0432 \\u0433\\u043E\\u043B\\u043E\\u0432\\u0435 \\u0443 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u0438 \\u043A\\u0430\\u043A \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u0431\\u0443\\u0434\\u0435\\u0442 \\u043A \\u044D\\u0442\\u043E\\u043C\\u0443 \\u043E\\u0431\\u0440\\u0430\\u0437\\u0443 \\u0434\\u0432\\u0438\\u0433\\u0430\\u0442\\u044C\\u0441\\u044F.\"), \" \\u0411\\u0435\\u0437 \\u043D\\u0435\\u0451 \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F \\u0438 \\u0444\\u0438\\u0440\\u043C\\u0435\\u043D\\u043D\\u044B\\u0435 \\u0446\\u0432\\u0435\\u0442\\u0430 \\u043E\\u0441\\u0442\\u0430\\u044E\\u0442\\u0441\\u044F \\u043F\\u0440\\u043E\\u0441\\u0442\\u043E \\u043E\\u0444\\u043E\\u0440\\u043C\\u043B\\u0435\\u043D\\u0438\\u0435\\u043C, \\u0430 \\u043D\\u0435 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u044E\\u0449\\u0438\\u043C \\u0430\\u043A\\u0442\\u0438\\u0432\\u043E\\u043C \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430. \\u0420\\u0430\\u0437\\u0431\\u0438\\u0440\\u0430\\u0435\\u043C, \\u043A\\u0430\\u043A\\u0438\\u0435 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0438 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430 \\u0441\\u0443\\u0449\\u0435\\u0441\\u0442\\u0432\\u0443\\u044E\\u0442 \\u0438 \\u043A\\u0430\\u043A \\u0432\\u044B\\u0431\\u0440\\u0430\\u0442\\u044C \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u044F\\u0449\\u0443\\u044E \\u0438\\u043C\\u0435\\u043D\\u043D\\u043E \\u0432\\u0430\\u0448\\u0435\\u0439 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438.\"), mdx(\"h2\", null, \"\\u0427\\u0442\\u043E \\u0442\\u0430\\u043A\\u043E\\u0435 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F \\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430\"), mdx(\"p\", null, \"\\u0421\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F \\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430 \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u0435\\u0442 \\u043D\\u0430 \\u0442\\u0440\\u0438 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u0430: \\u043A\\u0442\\u043E \\u043C\\u044B \\u0434\\u043B\\u044F \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430, \\u0447\\u0435\\u043C \\u043E\\u0442\\u043B\\u0438\\u0447\\u0430\\u0435\\u043C\\u0441\\u044F \\u043E\\u0442 \\u0434\\u0440\\u0443\\u0433\\u0438\\u0445 \\u0438 \\u043A\\u0430\\u043A \\u043E\\u0431 \\u044D\\u0442\\u043E\\u043C \\u0433\\u043E\\u0432\\u043E\\u0440\\u0438\\u043C \\u043D\\u0430 \\u043A\\u0430\\u0436\\u0434\\u043E\\u0439 \\u0442\\u043E\\u0447\\u043A\\u0435 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430 \\u2014 \\u043E\\u0442 \\u0443\\u043F\\u0430\\u043A\\u043E\\u0432\\u043A\\u0438 \\u0434\\u043E \\u043E\\u0442\\u0432\\u0435\\u0442\\u0430 \\u0441\\u043B\\u0443\\u0436\\u0431\\u044B \\u043F\\u043E\\u0434\\u0434\\u0435\\u0440\\u0436\\u043A\\u0438. \\u0414\\u0435\\u043B\\u043E \\u043D\\u0435 \\u043E\\u0433\\u0440\\u0430\\u043D\\u0438\\u0447\\u0438\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u043A\\u0440\\u0430\\u0441\\u0438\\u0432\\u043E\\u0439 \\u043A\\u0430\\u0440\\u0442\\u0438\\u043D\\u043A\\u043E\\u0439 \\u2014 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F \\u0432\\u043B\\u0438\\u044F\\u0435\\u0442 \\u043D\\u0430 \\u0430\\u0440\\u0445\\u0438\\u0442\\u0435\\u043A\\u0442\\u0443\\u0440\\u0443 \\u043F\\u043E\\u0440\\u0442\\u0444\\u0435\\u043B\\u044F \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u0432, \\u0446\\u0435\\u043D\\u043E\\u043E\\u0431\\u0440\\u0430\\u0437\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0438 \\u0434\\u0430\\u0436\\u0435 \\u043D\\u0430 \\u0442\\u043E, \\u043A\\u0430\\u043A \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u0432\\u044B\\u0445\\u043E\\u0434\\u0438\\u0442 \\u043D\\u0430 \\u043D\\u043E\\u0432\\u044B\\u0435 \\u0440\\u044B\\u043D\\u043A\\u0438.\"), mdx(\"p\", null, \"\\u041C\\u044B \\u0432 Nimax \\u043E\\u0431\\u044B\\u0447\\u043D\\u043E \\u043D\\u0430\\u0447\\u0438\\u043D\\u0430\\u0435\\u043C \\u0440\\u0430\\u0431\\u043E\\u0442\\u0443 \\u0441 \\u0431\\u0440\\u0435\\u043D\\u0434\\u043E\\u043C \\u0438\\u043C\\u0435\\u043D\\u043D\\u043E \\u0441\\u043E \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://www.nimax.ru/brand-platform/\"\n  }, \"\\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0438 \\u0438 \\u0431\\u0440\\u0435\\u043D\\u0434-\\u043F\\u043B\\u0430\\u0442\\u0444\\u043E\\u0440\\u043C\\u044B\"), \", \\u0430 \\u043D\\u0435 \\u0441 \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F\\u0430 \\u2014 \\u0438\\u043D\\u0430\\u0447\\u0435 \\u0434\\u0438\\u0437\\u0430\\u0439\\u043D \\u043F\\u043E\\u043B\\u0443\\u0447\\u0430\\u0435\\u0442\\u0441\\u044F \\u043A\\u0440\\u0430\\u0441\\u0438\\u0432\\u044B\\u043C, \\u043D\\u043E \\u043D\\u0435 \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u044E\\u0449\\u0438\\u043C \\u043D\\u0438 \\u043D\\u0430 \\u043E\\u0434\\u0438\\u043D \\u0438\\u0437 \\u044D\\u0442\\u0438\\u0445 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u043E\\u0432.\"), mdx(\"p\", null, \"\\u041A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0435 \\u043F\\u0440\\u043E\\u043F\\u0443\\u0441\\u043A\\u0430\\u044E\\u0442 \\u044D\\u0442\\u0430\\u043F \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0438 \\u0438 \\u0441\\u0440\\u0430\\u0437\\u0443 \\u0437\\u0430\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F, \\u043E\\u0431\\u044B\\u0447\\u043D\\u043E \\u0432\\u043E\\u0437\\u0432\\u0440\\u0430\\u0449\\u0430\\u044E\\u0442\\u0441\\u044F \\u043A \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u0443 \\u043F\\u043E\\u0437\\u0436\\u0435 \\u2014 \\u043A\\u043E\\u0433\\u0434\\u0430 \\u0431\\u0440\\u0435\\u043D\\u0434 \\u0443\\u0436\\u0435 \\u0432\\u044B\\u0448\\u0435\\u043B \\u043D\\u0430 \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0440\\u044B\\u043D\\u043A\\u043E\\u0432 \\u0438\\u043B\\u0438 \\u0437\\u0430\\u043F\\u0443\\u0441\\u0442\\u0438\\u043B \\u0432\\u0442\\u043E\\u0440\\u043E\\u0439 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442, \\u0430 \\u0430\\u0440\\u0445\\u0438\\u0442\\u0435\\u043A\\u0442\\u0443\\u0440\\u0430 \\u0442\\u0430\\u043A \\u0438 \\u043D\\u0435 \\u0431\\u044B\\u043B\\u0430 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043C\\u0430\\u043D\\u0430. \\u041F\\u0435\\u0440\\u0435\\u0434\\u0435\\u043B\\u044B\\u0432\\u0430\\u0442\\u044C \\u0432 \\u044D\\u0442\\u043E\\u0442 \\u043C\\u043E\\u043C\\u0435\\u043D\\u0442 \\u0434\\u043E\\u0440\\u043E\\u0436\\u0435: \\u043F\\u0440\\u0438\\u0445\\u043E\\u0434\\u0438\\u0442\\u0441\\u044F \\u043C\\u0435\\u043D\\u044F\\u0442\\u044C \\u043D\\u0435 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0434\\u0438\\u0437\\u0430\\u0439\\u043D, \\u043D\\u043E \\u0438 \\u0443\\u0436\\u0435 \\u0441\\u043B\\u043E\\u0436\\u0438\\u0432\\u0448\\u0435\\u0435\\u0441\\u044F \\u0443 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u0432\\u043E\\u0441\\u043F\\u0440\\u0438\\u044F\\u0442\\u0438\\u0435 \\u0438\\u043C\\u0435\\u043D\\u0438.\"), mdx(\"h2\", null, \"\\u041A\\u0430\\u043A\\u0438\\u0435 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0438 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430 \\u0441\\u0443\\u0449\\u0435\\u0441\\u0442\\u0432\\u0443\\u044E\\u0442\"), mdx(\"p\", null, \"\\u0413\\u043E\\u0442\\u043E\\u0432\\u043E\\u0433\\u043E \\u043D\\u0430\\u0431\\u043E\\u0440\\u0430 \\xAB\\u043D\\u0430 \\u0432\\u0441\\u0435 \\u0441\\u043B\\u0443\\u0447\\u0430\\u0438\\xBB \\u043D\\u0435 \\u0431\\u044B\\u0432\\u0430\\u0435\\u0442 \\u2014 \\u0432\\u044B\\u0431\\u043E\\u0440 \\u0437\\u0430\\u0432\\u0438\\u0441\\u0438\\u0442 \\u043E\\u0442 \\u0442\\u043E\\u0433\\u043E, \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u0432 \\u0443 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0438 \\u043D\\u0430\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043E\\u043D\\u0438 \\u0440\\u0430\\u0437\\u043D\\u044B\\u0435 \\u043F\\u043E \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438. \\u0427\\u0435\\u0442\\u044B\\u0440\\u0435 \\u043E\\u0441\\u043D\\u043E\\u0432\\u043D\\u044B\\u0445 \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u0430 \\u043A \\u0430\\u0440\\u0445\\u0438\\u0442\\u0435\\u043A\\u0442\\u0443\\u0440\\u0435 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430:\"), mdx(\"table\", null, mdx(\"thead\", {\n    parentName: \"table\"\n  }, mdx(\"tr\", {\n    parentName: \"thead\"\n  }, mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0421\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0421\\u0443\\u0442\\u044C\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041A\\u043E\\u0433\\u0434\\u0430 \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u0438\\u0442\"))), mdx(\"tbody\", {\n    parentName: \"table\"\n  }, mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0415\\u0434\\u0438\\u043D\\u044B\\u0439 \\u0431\\u0440\\u0435\\u043D\\u0434 (branded house)\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0412\\u0441\\u0435 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u044B \\u0438 \\u043D\\u0430\\u043F\\u0440\\u0430\\u0432\\u043B\\u0435\\u043D\\u0438\\u044F \\u0436\\u0438\\u0432\\u0443\\u0442 \\u043F\\u043E\\u0434 \\u043E\\u0434\\u043D\\u0438\\u043C \\u0438\\u043C\\u0435\\u043D\\u0435\\u043C\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u0441 \\u043E\\u0434\\u043D\\u043E\\u0439 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0435\\u0439 \\u0438 \\u043B\\u043E\\u0433\\u0438\\u0447\\u043D\\u043E\\u0439 \\u043B\\u0438\\u043D\\u0435\\u0439\\u043A\\u043E\\u0439 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u0432 \\u2014 \\u043A\\u0430\\u043A \\u0443 \", mdx(\"a\", {\n    parentName: \"td\",\n    \"href\": \"https://about.google/brand-resource-center/products-and-services/\"\n  }, \"Google \\u0441 Google Maps \\u0438 Google Docs\"))), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u044B\\u0435 \\u0431\\u0440\\u0435\\u043D\\u0434\\u044B (house of brands)\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0423 \\u043A\\u0430\\u0436\\u0434\\u043E\\u0433\\u043E \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430 \\u0441\\u0432\\u043E\\u0451 \\u0438\\u043C\\u044F, \\u043C\\u0430\\u0442\\u0435\\u0440\\u0438\\u043D\\u0441\\u043A\\u0430\\u044F \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u043D\\u0435 \\u043D\\u0430 \\u0432\\u0438\\u0434\\u0443\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041F\\u043E\\u0440\\u0442\\u0444\\u0435\\u043B\\u044C \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u0432 \\u0434\\u043B\\u044F \\u0440\\u0430\\u0437\\u043D\\u044B\\u0445 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0439 \\u2014 \", mdx(\"a\", {\n    parentName: \"td\",\n    \"href\": \"https://us.pg.com/brands/\"\n  }, \"\\u043A\\u043B\\u0430\\u0441\\u0441\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0439 \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440 P&G, \\u0433\\u0434\\u0435 Pampers \\u0438 Gillette\"), \" \\u043D\\u0438\\u043A\\u0430\\u043A \\u043D\\u0435 \\u043F\\u0435\\u0440\\u0435\\u0441\\u0435\\u043A\\u0430\\u044E\\u0442\\u0441\\u044F \\u0432 \\u0432\\u043E\\u0441\\u043F\\u0440\\u0438\\u044F\\u0442\\u0438\\u0438 \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u044F\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0413\\u0438\\u0431\\u0440\\u0438\\u0434\\u043D\\u0430\\u044F \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041C\\u0430\\u0442\\u0435\\u0440\\u0438\\u043D\\u0441\\u043A\\u0438\\u0439 \\u0431\\u0440\\u0435\\u043D\\u0434 \\u043F\\u043E\\u0434\\u0434\\u0435\\u0440\\u0436\\u0438\\u0432\\u0430\\u0435\\u0442 \\u0441\\u0443\\u0431\\u0431\\u0440\\u0435\\u043D\\u0434\\u044B, \\u043D\\u043E \\u043D\\u0435 \\u0440\\u0430\\u0441\\u0442\\u0432\\u043E\\u0440\\u044F\\u0435\\u0442\\u0441\\u044F \\u0432 \\u043D\\u0438\\u0445\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041A\\u0440\\u0443\\u043F\\u043D\\u044B\\u0439 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0439 \\u0432\\u044B\\u0445\\u043E\\u0434\\u0438\\u0442 \\u0432 \\u043D\\u043E\\u0432\\u044B\\u0435 \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u044B, \\u0441\\u043E\\u0445\\u0440\\u0430\\u043D\\u044F\\u044F \\u0434\\u043E\\u0432\\u0435\\u0440\\u0438\\u0435 \\u043A \\u0433\\u043E\\u043B\\u043E\\u0432\\u043D\\u043E\\u043C\\u0443 \\u0438\\u043C\\u0435\\u043D\\u0438\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0420\\u0430\\u0441\\u0448\\u0438\\u0440\\u0435\\u043D\\u0438\\u0435 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430 (brand extension)\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0421\\u0443\\u0449\\u0435\\u0441\\u0442\\u0432\\u0443\\u044E\\u0449\\u0438\\u0439 \\u0431\\u0440\\u0435\\u043D\\u0434 \\u0432\\u044B\\u0445\\u043E\\u0434\\u0438\\u0442 \\u0432 \\u043D\\u043E\\u0432\\u0443\\u044E \\u043A\\u0430\\u0442\\u0435\\u0433\\u043E\\u0440\\u0438\\u044E \\u0442\\u043E\\u0432\\u0430\\u0440\\u043E\\u0432\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0415\\u0441\\u0442\\u044C \\u0441\\u0438\\u043B\\u044C\\u043D\\u043E\\u0435 \\u0434\\u043E\\u0432\\u0435\\u0440\\u0438\\u0435 \\u043A \\u0438\\u043C\\u0435\\u043D\\u0438, \\u0438 \\u043D\\u043E\\u0432\\u0430\\u044F \\u043A\\u0430\\u0442\\u0435\\u0433\\u043E\\u0440\\u0438\\u044F \\u043B\\u043E\\u0433\\u0438\\u0447\\u043D\\u043E \\u043F\\u0440\\u043E\\u0434\\u043E\\u043B\\u0436\\u0430\\u0435\\u0442 \\u0441\\u0442\\u0430\\u0440\\u0443\\u044E\")))), mdx(\"p\", null, \"\\u041E\\u0441\\u043E\\u0431\\u043D\\u044F\\u043A\\u043E\\u043C \\u0441\\u0442\\u043E\\u0438\\u0442 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F \\u2014 \\u043E\\u043D\\u0430 \\u043E\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u044F\\u0435\\u0442 \\u043C\\u0435\\u0441\\u0442\\u043E \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430 \\u0432 \\u0432\\u043E\\u0441\\u043F\\u0440\\u0438\\u044F\\u0442\\u0438\\u0438 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u043E\\u0442\\u043D\\u043E\\u0441\\u0438\\u0442\\u0435\\u043B\\u044C\\u043D\\u043E \\u043E\\u0441\\u0442\\u0430\\u043B\\u044C\\u043D\\u044B\\u0445 \\u0432\\u0430\\u0440\\u0438\\u0430\\u043D\\u0442\\u043E\\u0432 \\u043D\\u0430 \\u0440\\u044B\\u043D\\u043A\\u0435; \\u0430\\u0440\\u0445\\u0438\\u0442\\u0435\\u043A\\u0442\\u0443\\u0440\\u0430 \\u043F\\u043E\\u0440\\u0442\\u0444\\u0435\\u043B\\u044F \\u0437\\u0434\\u0435\\u0441\\u044C \\u043D\\u0438 \\u043F\\u0440\\u0438 \\u0447\\u0451\\u043C \\u2014 \\u044D\\u0442\\u043E \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u044B\\u0439 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441. \\u0411\\u0435\\u0437 \\u043D\\u0435\\u0451 \\u043B\\u044E\\u0431\\u0430\\u044F \\u0438\\u0437 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0439 \\u0432\\u044B\\u0448\\u0435 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u0432\\u0441\\u043B\\u0435\\u043F\\u0443\\u044E: \\u0441\\u043D\\u0430\\u0447\\u0430\\u043B\\u0430 \\u043D\\u0443\\u0436\\u043D\\u043E \\u0440\\u0435\\u0448\\u0438\\u0442\\u044C, \\u0447\\u0435\\u043C \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u043E\\u0442\\u043B\\u0438\\u0447\\u0430\\u0435\\u0442\\u0441\\u044F, \\u0438 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u043E\\u0442\\u043E\\u043C \\u2014 \\u043A\\u0430\\u043A \\u044D\\u0442\\u0443 \\u0440\\u0430\\u0437\\u043D\\u0438\\u0446\\u0443 \\u0443\\u043F\\u0430\\u043A\\u043E\\u0432\\u0430\\u0442\\u044C \\u043E\\u0440\\u0433\\u0430\\u043D\\u0438\\u0437\\u0430\\u0446\\u0438\\u043E\\u043D\\u043D\\u043E.\"), mdx(\"h2\", null, \"\\u041F\\u0440\\u0438\\u043C\\u0435\\u0440\\u044B: \\u043A\\u0430\\u043A \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u044E\\u0442 \\u0440\\u0430\\u0437\\u043D\\u044B\\u0435 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0438 \\u043D\\u0430 \\u043F\\u0440\\u0430\\u043A\\u0442\\u0438\\u043A\\u0435\"), mdx(\"p\", null, \"Google \\u043F\\u0440\\u0438\\u0434\\u0435\\u0440\\u0436\\u0438\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u0435\\u0434\\u0438\\u043D\\u043E\\u0433\\u043E \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430: Google Maps, Google Docs, Google Photos \\u2014 \\u0440\\u0430\\u0437\\u043D\\u044B\\u0435 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u044B, \\u043D\\u043E \\u043E\\u0434\\u043D\\u043E \\u0438\\u043C\\u044F \\u0438 \\u043E\\u0431\\u0449\\u0438\\u0439 \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u044B\\u0439 \\u044F\\u0437\\u044B\\u043A. \\u042D\\u0442\\u043E \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442, \\u043F\\u043E\\u0442\\u043E\\u043C\\u0443 \\u0447\\u0442\\u043E \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044F \\u0443 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u0432 \\u043F\\u0435\\u0440\\u0435\\u0441\\u0435\\u043A\\u0430\\u0435\\u0442\\u0441\\u044F, \\u0438 \\u0434\\u043E\\u0432\\u0435\\u0440\\u0438\\u0435 \\u043A \\u0433\\u043E\\u043B\\u043E\\u0432\\u043D\\u043E\\u043C\\u0443 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0443 \\u043F\\u0435\\u0440\\u0435\\u043D\\u043E\\u0441\\u0438\\u0442\\u0441\\u044F \\u043D\\u0430 \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u043D\\u043E\\u0432\\u044B\\u0439 \\u0441\\u0435\\u0440\\u0432\\u0438\\u0441 \\u0431\\u0435\\u0437 \\u0434\\u043E\\u043F\\u043E\\u043B\\u043D\\u0438\\u0442\\u0435\\u043B\\u044C\\u043D\\u044B\\u0445 \\u0443\\u0441\\u0438\\u043B\\u0438\\u0439. \\u041D\\u0430 \\u0440\\u043E\\u0441\\u0441\\u0438\\u0439\\u0441\\u043A\\u043E\\u043C \\u0440\\u044B\\u043D\\u043A\\u0435 \\u043F\\u043E \\u044D\\u0442\\u043E\\u043C\\u0443 \\u0436\\u0435 \\u043F\\u0440\\u0438\\u043D\\u0446\\u0438\\u043F\\u0443 \\u0436\\u0438\\u0432\\u0451\\u0442 \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://yandex.ru/all\"\n  }, \"\\u042F\\u043D\\u0434\\u0435\\u043A\\u0441\"), \": \\u0422\\u0430\\u043A\\u0441\\u0438, \\u041C\\u0430\\u0440\\u043A\\u0435\\u0442, \\u0415\\u0434\\u0430 \\u0438 \\u0434\\u0435\\u0441\\u044F\\u0442\\u043A\\u0438 \\u0434\\u0440\\u0443\\u0433\\u0438\\u0445 \\u0441\\u0435\\u0440\\u0432\\u0438\\u0441\\u043E\\u0432 \\u043F\\u043E\\u0434 \\u043E\\u0434\\u043D\\u0438\\u043C \\u0438\\u043C\\u0435\\u043D\\u0435\\u043C \\u0438 \\u043E\\u0431\\u0449\\u0438\\u043C \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u044B\\u043C \\u044F\\u0437\\u044B\\u043A\\u043E\\u043C.\"), mdx(\"p\", null, \"P&G, \\u043D\\u0430\\u043E\\u0431\\u043E\\u0440\\u043E\\u0442, \\u0441\\u0442\\u0440\\u043E\\u0438\\u0442 \\u043F\\u043E\\u0440\\u0442\\u0444\\u0435\\u043B\\u044C \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u044B\\u0445 \\u0431\\u0440\\u0435\\u043D\\u0434\\u043E\\u0432: Pampers \\u0434\\u043B\\u044F \\u0440\\u043E\\u0434\\u0438\\u0442\\u0435\\u043B\\u0435\\u0439 \\u0441 \\u043C\\u043B\\u0430\\u0434\\u0435\\u043D\\u0446\\u0430\\u043C\\u0438 \\u0438 Gillette \\u0434\\u043B\\u044F \\u043C\\u0443\\u0436\\u0441\\u043A\\u043E\\u0439 \\u0433\\u0438\\u0433\\u0438\\u0435\\u043D\\u044B \\u2014 \\u0434\\u0432\\u0430 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430, \\u0434\\u0432\\u0435 \\u0441\\u043E\\u0432\\u0435\\u0440\\u0448\\u0435\\u043D\\u043D\\u043E \\u0440\\u0430\\u0437\\u043D\\u044B\\u0435 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438, \\u0438 \\u0431\\u043E\\u043B\\u044C\\u0448\\u0438\\u043D\\u0441\\u0442\\u0432\\u043E \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439 \\u0432\\u043E\\u043E\\u0431\\u0449\\u0435 \\u043D\\u0435 \\u0441\\u0432\\u044F\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0438\\u0445 \\u0441 \\u043E\\u0434\\u043D\\u043E\\u0439 \\u043C\\u0430\\u0442\\u0435\\u0440\\u0438\\u043D\\u0441\\u043A\\u043E\\u0439 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0435\\u0439. \\u0417\\u0434\\u0435\\u0441\\u044C \\u0435\\u0434\\u0438\\u043D\\u044B\\u0439 \\u0431\\u0440\\u0435\\u043D\\u0434 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u043C\\u0435\\u0448\\u0430\\u043B \\u0431\\u044B \\u2014 \\u0441\\u043E\\u043E\\u0431\\u0449\\u0435\\u043D\\u0438\\u0435 \\u0434\\u043B\\u044F \\u043E\\u0434\\u043D\\u043E\\u0439 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u0440\\u0430\\u0437\\u043C\\u044B\\u0432\\u0430\\u043B\\u043E \\u0431\\u044B \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0434\\u043B\\u044F \\u0434\\u0440\\u0443\\u0433\\u043E\\u0439. \\u0420\\u043E\\u0441\\u0441\\u0438\\u0439\\u0441\\u043A\\u0438\\u0439 \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440 \\u0442\\u043E\\u0433\\u043E \\u0436\\u0435 \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u0430 \\u2014 \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://vc.ru/design/247529-teper-bez-retail-x5-group-provedet-pervyi-polnocennyi-rebrending-za-15-let\"\n  }, \"\\u04255\"), \": \\u0445\\u043E\\u043B\\u0434\\u0438\\u043D\\u0433 \\u0443\\u043F\\u0440\\u0430\\u0432\\u043B\\u044F\\u0435\\u0442 \\u0441\\u0435\\u0442\\u044F\\u043C\\u0438 \\u041F\\u044F\\u0442\\u0451\\u0440\\u043E\\u0447\\u043A\\u0430, \\u041F\\u0435\\u0440\\u0435\\u043A\\u0440\\u0451\\u0441\\u0442\\u043E\\u043A \\u0438 \\u0427\\u0438\\u0436\\u0438\\u043A, \\u0443 \\u043A\\u0430\\u0436\\u0434\\u043E\\u0439 \\u0441\\u0432\\u043E\\u0439 \\u0431\\u0440\\u0435\\u043D\\u0434, \\u0441\\u0432\\u043E\\u044F \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044F \\u0438 \\u0441\\u0432\\u043E\\u0439 \\u0446\\u0435\\u043D\\u043E\\u0432\\u043E\\u0439 \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442, \\u0430 \\u043C\\u0430\\u0442\\u0435\\u0440\\u0438\\u043D\\u0441\\u043A\\u0430\\u044F \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u043D\\u0430 \\u0432\\u0438\\u0442\\u0440\\u0438\\u043D\\u0435 \\u043D\\u0435 \\u0432\\u0438\\u0434\\u043D\\u0430.\"), mdx(\"p\", null, \"\\u0413\\u0438\\u0431\\u0440\\u0438\\u0434\\u043D\\u044B\\u0439 \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434 \\u043E\\u0431\\u044B\\u0447\\u043D\\u043E \\u0432\\u044B\\u0431\\u0438\\u0440\\u0430\\u044E\\u0442 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0435 \\u0432\\u044B\\u0445\\u043E\\u0434\\u044F\\u0442 \\u0432 \\u043D\\u043E\\u0432\\u044B\\u0439 \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442, \\u043D\\u043E \\u043D\\u0435 \\u0445\\u043E\\u0442\\u044F\\u0442 \\u0442\\u0435\\u0440\\u044F\\u0442\\u044C \\u0443\\u0437\\u043D\\u0430\\u0432\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C \\u0433\\u043E\\u043B\\u043E\\u0432\\u043D\\u043E\\u0433\\u043E \\u0438\\u043C\\u0435\\u043D\\u0438 \\u2014 \\u043D\\u0430\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440, \\u0431\\u0430\\u043D\\u043A, \\u0437\\u0430\\u043F\\u0443\\u0441\\u043A\\u0430\\u044E\\u0449\\u0438\\u0439 \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u044B\\u0439 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442 \\u043F\\u043E\\u0434 \\u0441\\u0443\\u0431\\u0431\\u0440\\u0435\\u043D\\u0434\\u043E\\u043C, \\u0433\\u0434\\u0435 \\u043C\\u0430\\u0442\\u0435\\u0440\\u0438\\u043D\\u0441\\u043A\\u043E\\u0435 \\u0438\\u043C\\u044F \\u0432\\u0441\\u0451 \\u0435\\u0449\\u0451 \\u0432\\u0438\\u0434\\u043D\\u043E \\u0432 \\u0434\\u0438\\u0437\\u0430\\u0439\\u043D\\u0435 \\u0438 \\u043A\\u043E\\u043C\\u043C\\u0443\\u043D\\u0438\\u043A\\u0430\\u0446\\u0438\\u0438: \\u0442\\u0430\\u043A Nimax \\u0440\\u0430\\u0437\\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u043B \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://www.nimax.ru/corporate-identity/\"\n  }, \"\\u0430\\u0439\\u0434\\u0435\\u043D\\u0442\\u0438\\u043A\\u0443\"), \" \\u0438 \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 Private Banking \\u0434\\u043B\\u044F \\u0411\\u0430\\u043D\\u043A\\u0430 \\u0421\\u0430\\u043D\\u043A\\u0442-\\u041F\\u0435\\u0442\\u0435\\u0440\\u0431\\u0443\\u0440\\u0433.\"), mdx(\"p\", null, \"\\u0420\\u0430\\u0441\\u0448\\u0438\\u0440\\u0435\\u043D\\u0438\\u0435 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u0438\\u043D\\u0430\\u0447\\u0435: \\u0441\\u0443\\u0449\\u0435\\u0441\\u0442\\u0432\\u0443\\u044E\\u0449\\u0435\\u0435 \\u0438\\u043C\\u044F \\u043F\\u0435\\u0440\\u0435\\u043D\\u043E\\u0441\\u044F\\u0442 \\u0432 \\u043D\\u043E\\u0432\\u0443\\u044E \\u0442\\u043E\\u0432\\u0430\\u0440\\u043D\\u0443\\u044E \\u043A\\u0430\\u0442\\u0435\\u0433\\u043E\\u0440\\u0438\\u044E \\u0446\\u0435\\u043B\\u0438\\u043A\\u043E\\u043C, \\u0431\\u0435\\u0437 \\u0441\\u0443\\u0431\\u0431\\u0440\\u0435\\u043D\\u0434\\u0430. \\u0422\\u0430\\u043A \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://www.tbank.ru/about/news/15122017-svyaz-kakoj-ona-dolzhna-byt-gruppa-tinkoff-zapuskaet-virtualnogo-mobilnogo-operatora/\"\n  }, \"\\u0433\\u0440\\u0443\\u043F\\u043F\\u0430 \\xAB\\u0422\\u0438\\u043D\\u044C\\u043A\\u043E\\u0444\\u0444\\xBB \\u0432 2017 \\u0433\\u043E\\u0434\\u0443 \\u0437\\u0430\\u043F\\u0443\\u0441\\u0442\\u0438\\u043B\\u0430 \\u0432\\u0438\\u0440\\u0442\\u0443\\u0430\\u043B\\u044C\\u043D\\u043E\\u0433\\u043E \\u043C\\u043E\\u0431\\u0438\\u043B\\u044C\\u043D\\u043E\\u0433\\u043E \\u043E\\u043F\\u0435\\u0440\\u0430\\u0442\\u043E\\u0440\\u0430 \\xAB\\u0422\\u0438\\u043D\\u044C\\u043A\\u043E\\u0444\\u0444 \\u041C\\u043E\\u0431\\u0430\\u0439\\u043B\\xBB\"), \" (\\u0441\\u0435\\u0439\\u0447\\u0430\\u0441 \\u0422-\\u041C\\u043E\\u0431\\u0430\\u0439\\u043B) \\u2014 \\u0442\\u043E \\u0436\\u0435 \\u0434\\u043E\\u0432\\u0435\\u0440\\u0438\\u0435 \\u043A \\u0431\\u0440\\u0435\\u043D\\u0434\\u0443, \\u043A\\u043E\\u0442\\u043E\\u0440\\u043E\\u0435 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u044B \\u0443\\u0436\\u0435 \\u043F\\u0435\\u0440\\u0435\\u043D\\u0435\\u0441\\u043B\\u0438 \\u043D\\u0430 \\u0431\\u0430\\u043D\\u043A\\u043E\\u0432\\u0441\\u043A\\u0438\\u0435 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u044B, \\u0440\\u0430\\u0441\\u043F\\u0440\\u043E\\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u043B\\u043E\\u0441\\u044C \\u0438 \\u043D\\u0430 \\u0441\\u043E\\u0442\\u043E\\u0432\\u0443\\u044E \\u0441\\u0432\\u044F\\u0437\\u044C.\"), mdx(\"p\", null, \"\\u041A\\u043E\\u0433\\u0434\\u0430 \\u0430\\u0440\\u0445\\u0438\\u0442\\u0435\\u043A\\u0442\\u0443\\u0440\\u0430 \\u0432\\u044B\\u0431\\u0440\\u0430\\u043D\\u0430, \\u0435\\u0451 \\u043D\\u0443\\u0436\\u043D\\u043E \\u0437\\u0430\\u043A\\u0440\\u0435\\u043F\\u0438\\u0442\\u044C \\u0434\\u043E\\u043A\\u0443\\u043C\\u0435\\u043D\\u0442\\u0430\\u043B\\u044C\\u043D\\u043E \\u2014 \\u043F\\u043E\\u0434 \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u0431\\u0440\\u0435\\u043D\\u0434 \\u0438\\u043B\\u0438 \\u0441\\u0443\\u0431\\u0431\\u0440\\u0435\\u043D\\u0434 \\u0441\\u043E\\u0431\\u0438\\u0440\\u0430\\u0435\\u0442\\u0441\\u044F \\u0441\\u0432\\u043E\\u0439 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0431\\u0443\\u043A \\u0441 \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F\\u043E\\u043C, \\u043F\\u0430\\u043B\\u0438\\u0442\\u0440\\u043E\\u0439 \\u0438 \\u0442\\u043E\\u043D\\u043E\\u043C \\u043E\\u0431\\u0449\\u0435\\u043D\\u0438\\u044F, \\u0430 \\u043D\\u0430 \\u0443\\u0440\\u043E\\u0432\\u043D\\u0435 \\u0432\\u0441\\u0435\\u0439 \\u0430\\u0440\\u0445\\u0438\\u0442\\u0435\\u043A\\u0442\\u0443\\u0440\\u044B \\u0444\\u0438\\u043A\\u0441\\u0438\\u0440\\u0443\\u0435\\u0442\\u0441\\u044F, \\u043A\\u0430\\u043A \\u0431\\u0440\\u0435\\u043D\\u0434\\u044B \\u0441\\u043E\\u043E\\u0442\\u043D\\u043E\\u0441\\u044F\\u0442\\u0441\\u044F \\u043C\\u0435\\u0436\\u0434\\u0443 \\u0441\\u043E\\u0431\\u043E\\u0439 \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u043E: \\u0433\\u0434\\u0435 \\u0434\\u043E\\u043F\\u0443\\u0441\\u0442\\u0438\\u043C\\u043E \\u044F\\u0432\\u043D\\u043E \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u0442\\u044C \\u0441\\u0432\\u044F\\u0437\\u044C \\u0441 \\u0433\\u043E\\u043B\\u043E\\u0432\\u043D\\u044B\\u043C \\u0438\\u043C\\u0435\\u043D\\u0435\\u043C, \\u0430 \\u0433\\u0434\\u0435 \\u0441\\u0443\\u0431\\u0431\\u0440\\u0435\\u043D\\u0434 \\u0434\\u043E\\u043B\\u0436\\u0435\\u043D \\u0432\\u044B\\u0433\\u043B\\u044F\\u0434\\u0435\\u0442\\u044C \\u0441\\u0430\\u043C\\u043E\\u0441\\u0442\\u043E\\u044F\\u0442\\u0435\\u043B\\u044C\\u043D\\u044B\\u043C.\"), mdx(\"h2\", null, \"\\u041A\\u0430\\u043A \\u0432\\u044B\\u0431\\u0440\\u0430\\u0442\\u044C \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044E \\u0434\\u043B\\u044F \\u0441\\u0432\\u043E\\u0435\\u0439 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438\"), mdx(\"p\", null, \"\\u0422\\u0440\\u0438 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u0430, \\u0441 \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0445 \\u0441\\u0442\\u043E\\u0438\\u0442 \\u043D\\u0430\\u0447\\u0430\\u0442\\u044C.\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0421\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0443 \\u0432\\u0430\\u0441 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u0432 \\u0438 \\u043D\\u0430\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0440\\u0430\\u0437\\u043D\\u0430\\u044F \\u0443 \\u043D\\u0438\\u0445 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044F. \\u041E\\u0434\\u0438\\u043D \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442 \\u0434\\u043B\\u044F \\u043E\\u0434\\u043D\\u043E\\u0439 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u2014 \\u043E\\u0431\\u044B\\u0447\\u043D\\u043E \\u0434\\u043E\\u0441\\u0442\\u0430\\u0442\\u043E\\u0447\\u043D\\u043E \\u0435\\u0434\\u0438\\u043D\\u043E\\u0433\\u043E \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430. \\u041D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u0432 \\u0434\\u043B\\u044F \\u0440\\u0430\\u0437\\u043D\\u044B\\u0445 \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u043E\\u0432 \\u2014 \\u0441\\u0442\\u043E\\u0438\\u0442 \\u043F\\u0440\\u0438\\u0441\\u043C\\u043E\\u0442\\u0440\\u0435\\u0442\\u044C\\u0441\\u044F \\u043A \", mdx(\"a\", {\n    parentName: \"li\",\n    \"href\": \"https://www.nimax.ru/brands/\"\n  }, \"\\u0430\\u0440\\u0445\\u0438\\u0442\\u0435\\u043A\\u0442\\u0443\\u0440\\u0435 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430\"), \" \\u0441 \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u044B\\u043C\\u0438 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430\\u043C\\u0438 \\u0438\\u043B\\u0438 \\u0433\\u0438\\u0431\\u0440\\u0438\\u0434\\u043E\\u043C.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0421\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0440\\u0435\\u0441\\u0443\\u0440\\u0441\\u043E\\u0432 \\u0435\\u0441\\u0442\\u044C \\u043D\\u0430 \\u043F\\u043E\\u0434\\u0434\\u0435\\u0440\\u0436\\u043A\\u0443 \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u0438\\u0445 \\u0438\\u043C\\u0451\\u043D. \\u041A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u043D\\u043E\\u0432\\u044B\\u0439 \\u0431\\u0440\\u0435\\u043D\\u0434 \\u2014 \\u044D\\u0442\\u043E \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u044B\\u0439 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433 \\u0438 \\u0443\\u0437\\u043D\\u0430\\u0432\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C \\u0441 \\u043D\\u0443\\u043B\\u044F. \\u0415\\u0441\\u043B\\u0438 \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442 \\u043E\\u0433\\u0440\\u0430\\u043D\\u0438\\u0447\\u0435\\u043D, \\u0433\\u0438\\u0431\\u0440\\u0438\\u0434\\u043D\\u0430\\u044F \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F \\u0438\\u043B\\u0438 \\u0435\\u0434\\u0438\\u043D\\u044B\\u0439 \\u0431\\u0440\\u0435\\u043D\\u0434 \\u043E\\u0431\\u043E\\u0439\\u0434\\u0443\\u0442\\u0441\\u044F \\u0434\\u0435\\u0448\\u0435\\u0432\\u043B\\u0435 \\u0432 \\u043F\\u043E\\u0434\\u0434\\u0435\\u0440\\u0436\\u043A\\u0435.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u041A\\u0443\\u0434\\u0430 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u043F\\u043B\\u0430\\u043D\\u0438\\u0440\\u0443\\u0435\\u0442 \\u0440\\u0430\\u0441\\u0442\\u0438. \\u0415\\u0441\\u043B\\u0438 \\u0432 \\u0431\\u043B\\u0438\\u0436\\u0430\\u0439\\u0448\\u0438\\u0435 \\u0433\\u043E\\u0434\\u044B \\u043E\\u0436\\u0438\\u0434\\u0430\\u0435\\u0442\\u0441\\u044F \\u0432\\u044B\\u0445\\u043E\\u0434 \\u0432 \\u0441\\u043C\\u0435\\u0436\\u043D\\u044B\\u0435 \\u043A\\u0430\\u0442\\u0435\\u0433\\u043E\\u0440\\u0438\\u0438, \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044E \\u0441\\u0442\\u043E\\u0438\\u0442 \\u0432\\u044B\\u0431\\u0438\\u0440\\u0430\\u0442\\u044C \\u0441 \\u0437\\u0430\\u043F\\u0430\\u0441\\u043E\\u043C \\u2014 \\u043F\\u043E\\u0434 \\u043D\\u0435\\u0451, \\u0430 \\u043D\\u0435 \\u043F\\u043E\\u0434\\u0433\\u043E\\u043D\\u044F\\u0442\\u044C \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435 \\u0437\\u0430\\u0434\\u043D\\u0438\\u043C \\u0447\\u0438\\u0441\\u043B\\u043E\\u043C, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u043D\\u043E\\u0432\\u044B\\u0439 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442 \\u0443\\u0436\\u0435 \\u0433\\u043E\\u0442\\u043E\\u0432 \\u043A \\u0437\\u0430\\u043F\\u0443\\u0441\\u043A\\u0443.\")), mdx(\"p\", null, \"\\u041E\\u0448\\u0438\\u0431\\u0438\\u0442\\u044C\\u0441\\u044F \\u0441 \\u0432\\u044B\\u0431\\u043E\\u0440\\u043E\\u043C \\u043D\\u0430 \\u0441\\u0442\\u0430\\u0440\\u0442\\u0435 \\u043D\\u0435\\u0434\\u0451\\u0448\\u0435\\u0432\\u043E: \\u0441\\u043C\\u0435\\u043D\\u0430 \\u0430\\u0440\\u0445\\u0438\\u0442\\u0435\\u043A\\u0442\\u0443\\u0440\\u044B \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430 \\u0447\\u0435\\u0440\\u0435\\u0437 \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043B\\u0435\\u0442 \\u043E\\u0437\\u043D\\u0430\\u0447\\u0430\\u0435\\u0442 \\u043D\\u0435 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u043D\\u043E\\u0432\\u044B\\u0439 \\u0434\\u0438\\u0437\\u0430\\u0439\\u043D, \\u043D\\u043E \\u0438 \\u0437\\u0430\\u043D\\u043E\\u0432\\u043E \\u0437\\u0430\\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u043D\\u043D\\u043E\\u0435 \\u0434\\u043E\\u0432\\u0435\\u0440\\u0438\\u0435 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u043A \\u0438\\u0437\\u043C\\u0435\\u043D\\u0438\\u0432\\u0448\\u0435\\u043C\\u0443\\u0441\\u044F \\u0438\\u043C\\u0435\\u043D\\u0438.\"), mdx(\"h2\", null, \"\\u041A\\u0430\\u043A \\u0440\\u0430\\u0437\\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0442\\u044C \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044E \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430: \\u044D\\u0442\\u0430\\u043F\\u044B\"), mdx(\"ol\", null, mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0410\\u043D\\u0430\\u043B\\u0438\\u0437 \\u0440\\u044B\\u043D\\u043A\\u0430 \\u0438 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u2014 \\u043A\\u0442\\u043E \\u043A\\u043E\\u043D\\u043A\\u0443\\u0440\\u0435\\u043D\\u0442\\u044B, \\u0447\\u0442\\u043E \\u0443\\u0436\\u0435 \\u0437\\u0430\\u043D\\u044F\\u0442\\u043E \\u0432 \\u0432\\u043E\\u0441\\u043F\\u0440\\u0438\\u044F\\u0442\\u0438\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432, \\u043A\\u0430\\u043A\\u0430\\u044F \\u043D\\u0438\\u0448\\u0430 \\u0441\\u0432\\u043E\\u0431\\u043E\\u0434\\u043D\\u0430.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0424\\u043E\\u0440\\u043C\\u0443\\u043B\\u0438\\u0440\\u043E\\u0432\\u043A\\u0430 \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F \\u2014 \\u043E\\u0434\\u043D\\u043E \\u0447\\u0451\\u0442\\u043A\\u043E\\u0435 \\u043F\\u0440\\u0435\\u0434\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u0435, \\u0447\\u0435\\u043C \\u0431\\u0440\\u0435\\u043D\\u0434 \\u043E\\u0442\\u043B\\u0438\\u0447\\u0430\\u0435\\u0442\\u0441\\u044F \\u0438 \\u0434\\u043B\\u044F \\u043A\\u043E\\u0433\\u043E \\u043E\\u043D.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0412\\u044B\\u0431\\u043E\\u0440 \\u0430\\u0440\\u0445\\u0438\\u0442\\u0435\\u043A\\u0442\\u0443\\u0440\\u044B \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430 \\u2014 \\u0435\\u0434\\u0438\\u043D\\u044B\\u0439 \\u0431\\u0440\\u0435\\u043D\\u0434, \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u044B\\u0435 \\u0431\\u0440\\u0435\\u043D\\u0434\\u044B \\u0438\\u043B\\u0438 \\u0433\\u0438\\u0431\\u0440\\u0438\\u0434, \\u0438\\u0441\\u0445\\u043E\\u0434\\u044F \\u0438\\u0437 \\u043F\\u043E\\u0440\\u0442\\u0444\\u0435\\u043B\\u044F \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u0432.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0420\\u0430\\u0437\\u0440\\u0430\\u0431\\u043E\\u0442\\u043A\\u0430 \\u043F\\u043B\\u0430\\u0442\\u0444\\u043E\\u0440\\u043C\\u044B \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430 \\u2014 \\u043C\\u0438\\u0441\\u0441\\u0438\\u044F, \\u0446\\u0435\\u043D\\u043D\\u043E\\u0441\\u0442\\u0438, \\u0442\\u043E\\u043D \\u043A\\u043E\\u043C\\u043C\\u0443\\u043D\\u0438\\u043A\\u0430\\u0446\\u0438\\u0438, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0435 \\u043B\\u044F\\u0433\\u0443\\u0442 \\u0432 \\u043E\\u0441\\u043D\\u043E\\u0432\\u0443 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0431\\u0443\\u043A\\u0430 \\u0438 \\u0434\\u0438\\u0437\\u0430\\u0439\\u043D\\u0430.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0422\\u0435\\u0441\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u043D\\u0430 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u2014 \\u043F\\u0440\\u0435\\u0436\\u0434\\u0435 \\u0447\\u0435\\u043C \\u0437\\u0430\\u043A\\u0440\\u0435\\u043F\\u043B\\u044F\\u0442\\u044C \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044E \\u0432 \\u0444\\u0438\\u0440\\u043C\\u0435\\u043D\\u043D\\u043E\\u043C \\u0441\\u0442\\u0438\\u043B\\u0435, \\u0441\\u0442\\u043E\\u0438\\u0442 \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u0438\\u0442\\u044C \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u043D\\u0430 \\u0440\\u0435\\u0430\\u043B\\u044C\\u043D\\u044B\\u0445 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u0445, \\u0430 \\u043D\\u0435 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u043D\\u0430 \\u0432\\u043D\\u0443\\u0442\\u0440\\u0435\\u043D\\u043D\\u0435\\u0439 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u0435.\")), mdx(\"p\", null, \"\\u0420\\u0430\\u0437\\u0440\\u0430\\u0431\\u043E\\u0442\\u043A\\u0430 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0438 \\u043E\\u0431\\u044B\\u0447\\u043D\\u043E \\u0437\\u0430\\u043D\\u0438\\u043C\\u0430\\u0435\\u0442 \\u043E\\u0442 \\u0442\\u0440\\u0451\\u0445 \\u0434\\u043E \\u0448\\u0435\\u0441\\u0442\\u0438 \\u043D\\u0435\\u0434\\u0435\\u043B\\u044C \\u2014 \\u0437\\u0430\\u0432\\u0438\\u0441\\u0438\\u0442 \\u043E\\u0442 \\u0442\\u043E\\u0433\\u043E, \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u0432 \\u0438 \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u043E\\u0432 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u043D\\u0443\\u0436\\u043D\\u043E \\u043F\\u0440\\u043E\\u0430\\u043D\\u0430\\u043B\\u0438\\u0437\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C, \\u0438 \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0440\\u0430\\u0437 \\u043F\\u043E\\u0442\\u0440\\u0435\\u0431\\u0443\\u0435\\u0442\\u0441\\u044F \\u0432\\u0435\\u0440\\u043D\\u0443\\u0442\\u044C\\u0441\\u044F \\u043A \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u044E \\u043F\\u043E\\u0441\\u043B\\u0435 \\u0442\\u0435\\u0441\\u0442\\u0430 \\u043D\\u0430 \\u0440\\u0435\\u0430\\u043B\\u044C\\u043D\\u044B\\u0445 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u0445.\"), mdx(\"p\", null, \"\\u0421\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F \\u0440\\u0435\\u0434\\u043A\\u043E \\u0443\\u0442\\u0432\\u0435\\u0440\\u0436\\u0434\\u0430\\u0435\\u0442\\u0441\\u044F \\u0441 \\u043F\\u0435\\u0440\\u0432\\u043E\\u0433\\u043E \\u0437\\u0430\\u0445\\u043E\\u0434\\u0430 \\u2014 \\u044D\\u0442\\u043E \\u043D\\u043E\\u0440\\u043C\\u0430\\u043B\\u044C\\u043D\\u043E: \\u0432\\u043E\\u0437\\u0432\\u0440\\u0430\\u0442 \\u043A \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u044E \\u043F\\u043E\\u0441\\u043B\\u0435 \\u0442\\u0435\\u0441\\u0442\\u0430 \\u043D\\u0430 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u044D\\u043A\\u043E\\u043D\\u043E\\u043C\\u0438\\u0442 \\u0431\\u043E\\u043B\\u044C\\u0448\\u0435 \\u0432\\u0440\\u0435\\u043C\\u0435\\u043D\\u0438, \\u0447\\u0435\\u043C \\u043F\\u0435\\u0440\\u0435\\u0434\\u0435\\u043B\\u043A\\u0430 \\u0433\\u043E\\u0442\\u043E\\u0432\\u043E\\u0433\\u043E \\u0431\\u0440\\u0435\\u043D\\u0434\\u0431\\u0443\\u043A\\u0430.\"), mdx(\"h2\", null, \"\\u0427\\u0430\\u0441\\u0442\\u044B\\u0435 \\u043E\\u0448\\u0438\\u0431\\u043A\\u0438 \\u043F\\u0440\\u0438 \\u0432\\u044B\\u0431\\u043E\\u0440\\u0435 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0438 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430\"), mdx(\"p\", null, \"\\u041A\\u043E\\u043F\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044E \\u043A\\u043E\\u043D\\u043A\\u0443\\u0440\\u0435\\u043D\\u0442\\u0430 \\u0432\\u043C\\u0435\\u0441\\u0442\\u043E \\u0441\\u0432\\u043E\\u0435\\u0439 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u2014 \\u043F\\u043E\\u0440\\u0442\\u0444\\u0435\\u043B\\u044C \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u0432 \\u0438 \\u0440\\u0435\\u0441\\u0443\\u0440\\u0441\\u044B \\u0443 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0439 \\u0440\\u0430\\u0437\\u043D\\u044B\\u0435, \\u0447\\u0443\\u0436\\u043E\\u0435 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435 \\u0440\\u0435\\u0434\\u043A\\u043E \\u043F\\u0440\\u0438\\u0436\\u0438\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u043E\\u0434\\u0438\\u043D \\u0432 \\u043E\\u0434\\u0438\\u043D.\"), mdx(\"p\", null, \"\\u041C\\u0435\\u043D\\u044F\\u0442\\u044C \\u0430\\u0440\\u0445\\u0438\\u0442\\u0435\\u043A\\u0442\\u0443\\u0440\\u0443 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430 \\u043D\\u0430 \\u0445\\u043E\\u0434\\u0443, \\u0431\\u0435\\u0437 \\u043F\\u0435\\u0440\\u0435\\u0441\\u043C\\u043E\\u0442\\u0440\\u0430 \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F \\u2014 \\u043D\\u043E\\u0432\\u044B\\u0439 \\u0441\\u0443\\u0431\\u0431\\u0440\\u0435\\u043D\\u0434 \\u0431\\u0435\\u0437 \\u0435\\u0434\\u0438\\u043D\\u043E\\u0439 \\u043B\\u043E\\u0433\\u0438\\u043A\\u0438 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0437\\u0430\\u043F\\u0443\\u0442\\u044B\\u0432\\u0430\\u0435\\u0442 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E.\"), mdx(\"p\", null, \"\\u0423\\u0442\\u0432\\u0435\\u0440\\u0436\\u0434\\u0430\\u0442\\u044C \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044E \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0441 \\u0432\\u043D\\u0443\\u0442\\u0440\\u0435\\u043D\\u043D\\u0435\\u0439 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u043E\\u0439, \\u0431\\u0435\\u0437 \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u043A\\u0438 \\u043D\\u0430 \\u0440\\u0435\\u0430\\u043B\\u044C\\u043D\\u044B\\u0445 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u0445 \\u2014 \\u0441\\u043E\\u0442\\u0440\\u0443\\u0434\\u043D\\u0438\\u043A\\u0438 \\u0441\\u043B\\u0438\\u0448\\u043A\\u043E\\u043C \\u0433\\u043B\\u0443\\u0431\\u043E\\u043A\\u043E \\u0432 \\u0442\\u0435\\u043C\\u0435, \\u0447\\u0442\\u043E\\u0431\\u044B \\u0443\\u0432\\u0438\\u0434\\u0435\\u0442\\u044C \\u0431\\u0440\\u0435\\u043D\\u0434 \\u0441\\u0432\\u0435\\u0436\\u0438\\u043C \\u0432\\u0437\\u0433\\u043B\\u044F\\u0434\\u043E\\u043C.\"), mdx(\"p\", null, \"\\u0412\\u0441\\u0435 \\u0442\\u0440\\u0438 \\u043E\\u0448\\u0438\\u0431\\u043A\\u0438 \\u043E\\u0431\\u044A\\u0435\\u0434\\u0438\\u043D\\u044F\\u0435\\u0442 \\u043E\\u0434\\u043D\\u043E: \\u044D\\u043A\\u043E\\u043D\\u043E\\u043C\\u0438\\u044F \\u043D\\u0430 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0438 \\u0432 \\u043C\\u043E\\u043C\\u0435\\u043D\\u0442\\u0435 \\u043E\\u0431\\u043E\\u0440\\u0430\\u0447\\u0438\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u0431\\u043E\\u043B\\u0435\\u0435 \\u0434\\u043E\\u0440\\u043E\\u0433\\u043E\\u0439 \\u043F\\u0435\\u0440\\u0435\\u0434\\u0435\\u043B\\u043A\\u043E\\u0439 \\u043F\\u043E\\u0437\\u0436\\u0435, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u0431\\u0440\\u0435\\u043D\\u0434 \\u0443\\u0436\\u0435 \\u0432\\u044B\\u0440\\u043E\\u0441, \\u0430 \\u0430\\u0440\\u0445\\u0438\\u0442\\u0435\\u043A\\u0442\\u0443\\u0440\\u0430 \\u0442\\u0430\\u043A \\u0438 \\u043D\\u0435 \\u0432\\u044B\\u0434\\u0435\\u0440\\u0436\\u0430\\u043B\\u0430 \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u043A\\u0443 \\u0440\\u0435\\u0430\\u043B\\u044C\\u043D\\u044B\\u043C \\u0440\\u044B\\u043D\\u043A\\u043E\\u043C.\"), mdx(\"p\", null, \"\\u041D\\u0430 \\u043F\\u0440\\u0430\\u043A\\u0442\\u0438\\u043A\\u0435 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435 \\u043E \\u0441\\u043C\\u0435\\u043D\\u0435 \\u0430\\u0440\\u0445\\u0438\\u0442\\u0435\\u043A\\u0442\\u0443\\u0440\\u044B \\u0440\\u0435\\u0434\\u043A\\u043E \\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u044E\\u0442 \\u0437\\u0430\\u0440\\u0430\\u043D\\u0435\\u0435 \\u2014 \\u0447\\u0430\\u0449\\u0435 \\u0443\\u0436\\u0435 \\u043F\\u043E\\u0441\\u0442\\u0444\\u0430\\u043A\\u0442\\u0443\\u043C, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u043F\\u0443\\u0442\\u0430\\u043D\\u0438\\u0446\\u0430 \\u0443 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432 \\u0437\\u0430\\u043C\\u0435\\u0442\\u043D\\u0430 \\u043F\\u043E \\u043E\\u0431\\u0440\\u0430\\u0449\\u0435\\u043D\\u0438\\u044F\\u043C \\u0432 \\u043F\\u043E\\u0434\\u0434\\u0435\\u0440\\u0436\\u043A\\u0443 \\u0438\\u043B\\u0438 \\u043E\\u0442\\u0437\\u044B\\u0432\\u0430\\u043C, \\u0438 \\u044D\\u0442\\u043E \\u0441\\u0430\\u043C\\u044B\\u0439 \\u0434\\u043E\\u0440\\u043E\\u0433\\u043E\\u0439 \\u043C\\u043E\\u043C\\u0435\\u043D\\u0442 \\u0434\\u043B\\u044F \\u043F\\u0435\\u0440\\u0435\\u0441\\u043C\\u043E\\u0442\\u0440\\u0430.\"), mdx(\"p\", null, \"\\u0415\\u0441\\u043B\\u0438 \\u043D\\u0443\\u0436\\u043D\\u043E \\u043E\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u0438\\u0442\\u044C\\u0441\\u044F \\u0441\\u043E \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0435\\u0439 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430 \\u0438\\u043B\\u0438 \\u0440\\u0430\\u0437\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C\\u0441\\u044F, \\u043A\\u0430\\u043A\\u0430\\u044F \\u0430\\u0440\\u0445\\u0438\\u0442\\u0435\\u043A\\u0442\\u0443\\u0440\\u0430 \\u043F\\u043E\\u0434\\u043E\\u0439\\u0434\\u0451\\u0442 \\u0432\\u0430\\u0448\\u0435\\u043C\\u0443 \\u043F\\u043E\\u0440\\u0442\\u0444\\u0435\\u043B\\u044E \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u0432 \\u2014 \", 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