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Object.assign.bind() : function (n) { for (var e = 1; e < arguments.length; e++) { var t = arguments[e]; for (var r in t) ({}).hasOwnProperty.call(t, r) && (n[r] = t[r]); } return n; }, _extends.apply(null, arguments); }\nfunction _objectWithoutProperties(e, t) { if (null == e) return {}; var o, r, i = _objectWithoutPropertiesLoose(e, t); if (Object.getOwnPropertySymbols) { var n = Object.getOwnPropertySymbols(e); for (r = 0; r < n.length; r++) o = n[r], -1 === t.indexOf(o) && {}.propertyIsEnumerable.call(e, o) && (i[o] = e[o]); } return i; }\nfunction _objectWithoutPropertiesLoose(r, e) { if (null == r) return {}; var t = {}; for (var n in r) if ({}.hasOwnProperty.call(r, n)) { if (-1 !== e.indexOf(n)) continue; t[n] = r[n]; } return t; }\n/* @jsxRuntime classic */\n/* @jsx mdx */\n\nvar _frontmatter = {\n  \"title\": \"Ребрендинг компании: что это, когда он нужен и как его провести\",\n  \"seo_title\": \"Ребрендинг компании: зачем нужен и как провести\",\n  \"description\": \"Что такое ребрендинг компании простыми словами, когда он нужен, чем отличается от рестайлинга и редизайна. Этапы, примеры и экспертный разбор Nimax.\",\n  \"date\": \"2026-08-03\",\n  \"slug\": \"rebrending-kompanii-chto-eto-kogda-on-nuzhen-i-kak-ego-provesti\",\n  \"cover_image\": \"/images/blog/cover-rebrending-kompanii-chto-eto-kogda-on-nuzhen-i-kak-ego-provesti.png\",\n  \"author\": \"aksinya-kupina\",\n  \"tags\": \"брендинг, стратегия\",\n  \"read_time\": 11,\n  \"collection\": \"kak-sdelat\",\n  \"faq\": [{\n    \"question\": \"Зачем компании нужен ребрендинг?\",\n    \"answer\": \"Чтобы привести образ компании в соответствие с реальностью: обновить устаревший имидж, отразить новое позиционирование или продукт, выйти на новую аудиторию, объединить бренды после слияния или дистанцироваться от репутационного кризиса. Если бренд работает и растёт, ребрендинг не нужен.\"\n  }, {\n    \"question\": \"Чем ребрендинг отличается от рестайлинга и редизайна?\",\n    \"answer\": \"Проще всего запомнить по объекту изменений: редизайн трогает один носитель (например, только сайт), рестайлинг — весь визуал сразу (логотип, цвета, шрифты), а ребрендинг идёт дальше визуала — меняет то, что бренд обещает аудитории. Спутать легко на словах, но по бюджету и результату это разные по масштабу задачи.\"\n  }, {\n    \"question\": \"Сколько стоит ребрендинг?\",\n    \"answer\": \"Единой цены нет: стоимость зависит от глубины изменений (частичный или полный), размера компании, числа точек контакта и объёма исследований. Порядок цифр по публичным российским кейсам: ребрендинг МТС в 2023 году (разработка логотипа) обошёлся в 20–30 млн рублей, а полный ребрендинг Сбербанка в Сбер в 2020 году компания оценила в 2,5 млрд рублей дополнительных расходов на 5–6 лет — в основном на замену вывесок и оформление отделений. Обе цифры — оценки деловых СМИ, а не официально раскрытые компаниями суммы, поэтому ориентируйтесь на порядок величины, а не на точное значение. Частичное обновление визуала для среднего бизнеса стоит на порядки меньше, чем эти масштабные корпоративные кейсы. Точную вилку под свою задачу называют после аудита.\"\n  }, {\n    \"question\": \"Что такое ребрендинг простыми словами?\",\n    \"answer\": \"Короткий тест на понимание: если поменять только логотип и цвета, а стратегию, тон общения и обещание клиенту оставить прежними — это рестайлинг, не ребрендинг. Настоящий ребрендинг проверяют не по картинке, а по ответу на вопрос «что теперь по-другому обещает компания».\"\n  }, {\n    \"question\": \"Как провести ребрендинг и не потерять клиентов?\",\n    \"answer\": \"Проводить постепенно, сохранять узнаваемые элементы (цвет, форму, часть названия), заранее объяснять аудитории причины изменений и вовлекать сотрудников. Резкая смена всего и сразу без подготовки — главный источник потерь.\"\n  }, {\n    \"question\": \"Какие компании делали ребрендинг?\",\n    \"answer\": \"Из громких российских примеров — Сбер (2020), Т-Банк (2024), МТС; из мировых — Burger King и осторожные обновления Coca-Cola.\"\n  }]\n};\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n    props = _objectWithoutProperties(_ref, _excluded);\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"\\u0420\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u2014 \\u044D\\u0442\\u043E \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0447\\u0435\\u0441\\u043A\\u043E\\u0435 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\\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430.\"), mdx(\"p\", null, \"\\u0411\\u0440\\u0435\\u043D\\u0434 \\u0436\\u0438\\u0432\\u0451\\u0442 \\u0432 \\u0433\\u043E\\u043B\\u043E\\u0432\\u0435 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430: \\u044D\\u0442\\u043E \\u043E\\u0431\\u0440\\u0430\\u0437, \\u0447\\u0443\\u0432\\u0441\\u0442\\u0432\\u043E \\u0438 \\u0430\\u0441\\u0441\\u043E\\u0446\\u0438\\u0430\\u0446\\u0438\\u0438, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0435 \\u0432\\u043E\\u0437\\u043D\\u0438\\u043A\\u0430\\u044E\\u0442 \\u043F\\u0440\\u0438 \\u0432\\u0438\\u0434\\u0435 \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u044F \\u0438\\u043B\\u0438 \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F\\u0430. \\u0420\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043C\\u0435\\u043D\\u044F\\u0435\\u0442 \\u044D\\u0442\\u043E\\u0442 \\u043E\\u0431\\u0440\\u0430\\u0437 \\u043E\\u0441\\u043E\\u0437\\u043D\\u0430\\u043D\\u043D\\u043E \\u0438 \\u043F\\u043E\\u0434 \\u043A\\u043E\\u043D\\u043A\\u0440\\u0435\\u0442\\u043D\\u0443\\u044E \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441-\\u0437\\u0430\\u0434\\u0430\\u0447\\u0443. \\u041F\\u043E\\u0434 \\u0432\\u0438\\u0434\\u0438\\u043C\\u043E\\u0439 \\u0447\\u0430\\u0441\\u0442\\u044C\\u044E \\u2014 \\u043D\\u043E\\u0432\\u044B\\u043C \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F\\u043E\\u043C \\u0438 \\u0446\\u0432\\u0435\\u0442\\u0430\\u043C\\u0438 \\u2014 \\u043B\\u0435\\u0436\\u0430\\u0442 \\u0431\\u043E\\u043B\\u0435\\u0435 \\u0433\\u043B\\u0443\\u0431\\u043E\\u043A\\u0438\\u0435 \\u0441\\u043B\\u043E\\u0438: \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 (\\u043A\\u0430\\u043A\\u043E\\u0435 \\u043C\\u0435\\u0441\\u0442\\u043E \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u0437\\u0430\\u043D\\u0438\\u043C\\u0430\\u0435\\u0442 \\u0432 \\u0441\\u043E\\u0437\\u043D\\u0430\\u043D\\u0438\\u0438 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438), \\u0446\\u0435\\u043D\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0438 \\u043C\\u0438\\u0441\\u0441\\u0438\\u044F, \\u0445\\u0430\\u0440\\u0430\\u043A\\u0442\\u0435\\u0440 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430 \\u0438 \\u0442\\u043E\\u043D \\u043E\\u0431\\u0449\\u0435\\u043D\\u0438\\u044F. \\u0412\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u0443\\u044E \\u0447\\u0430\\u0441\\u0442\\u044C \\u044D\\u0442\\u043E\\u0439 \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u044B \\u0434\\u0438\\u0437\\u0430\\u0439\\u043D\\u0435\\u0440\\u044B \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0430\\u0439\\u0434\\u0435\\u043D\\u0442\\u0438\\u043A\\u043E\\u0439, \\u0438\\u043B\\u0438 \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://www.nimax.ru/corporate-identity/\"\n  }, \"\\u0444\\u0438\\u0440\\u043C\\u0435\\u043D\\u043D\\u044B\\u043C \\u0441\\u0442\\u0438\\u043B\\u0435\\u043C\"), \".\"), mdx(\"p\", null, \"\\u0415\\u0441\\u043B\\u0438 \\u043F\\u043E\\u043C\\u0435\\u043D\\u044F\\u0442\\u044C \\u043A\\u0430\\u0440\\u0442\\u0438\\u043D\\u043A\\u0443, \\u0430 \\u0441\\u0443\\u0442\\u044C \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430 \\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u0442\\u044C \\u043F\\u0440\\u0435\\u0436\\u043D\\u0435\\u0439, \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u044B \\u0431\\u044B\\u0441\\u0442\\u0440\\u043E \\u043F\\u043E\\u0447\\u0443\\u0432\\u0441\\u0442\\u0432\\u0443\\u044E\\u0442 \\u0440\\u0430\\u0437\\u0440\\u044B\\u0432 \\u043C\\u0435\\u0436\\u0434\\u0443 \\u043D\\u043E\\u0432\\u044B\\u043C \\u043E\\u0431\\u0435\\u0449\\u0430\\u043D\\u0438\\u0435\\u043C \\u0438 \\u0441\\u0442\\u0430\\u0440\\u044B\\u043C \\u043E\\u043F\\u044B\\u0442\\u043E\\u043C. \\u041F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u0441\\u0438\\u043B\\u044C\\u043D\\u044B\\u0439 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043D\\u0430\\u0447\\u0438\\u043D\\u0430\\u0435\\u0442\\u0441\\u044F \\u0441\\u043E \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0438, \\u0430 \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F \\u0438 \\u043F\\u0430\\u043B\\u0438\\u0442\\u0440\\u0430 \\u043F\\u043E\\u044F\\u0432\\u043B\\u044F\\u044E\\u0442\\u0441\\u044F \\u0432 \\u043A\\u043E\\u043D\\u0446\\u0435 \\u2014 \\u043A\\u0430\\u043A \\u0441\\u043B\\u0435\\u0434\\u0441\\u0442\\u0432\\u0438\\u0435 \\u043F\\u0440\\u0438\\u043D\\u044F\\u0442\\u044B\\u0445 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0439, \\u0430 \\u043D\\u0435 \\u043A\\u0430\\u043A \\u043E\\u0442\\u043F\\u0440\\u0430\\u0432\\u043D\\u0430\\u044F \\u0442\\u043E\\u0447\\u043A\\u0430.\"), mdx(\"h2\", null, \"\\u0427\\u0435\\u043C \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043E\\u0442\\u043B\\u0438\\u0447\\u0430\\u0435\\u0442\\u0441\\u044F \\u043E\\u0442 \\u0440\\u0435\\u0441\\u0442\\u0430\\u0439\\u043B\\u0438\\u043D\\u0433\\u0430 \\u0438 \\u0440\\u0435\\u0434\\u0438\\u0437\\u0430\\u0439\\u043D\\u0430\"), mdx(\"p\", null, \"\\u0420\\u0435\\u0434\\u0438\\u0437\\u0430\\u0439\\u043D \\u043C\\u0435\\u043D\\u044F\\u0435\\u0442 \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u044B\\u0435 \\u044D\\u043B\\u0435\\u043C\\u0435\\u043D\\u0442\\u044B \\u043E\\u0444\\u043E\\u0440\\u043C\\u043B\\u0435\\u043D\\u0438\\u044F, \\u0440\\u0435\\u0441\\u0442\\u0430\\u0439\\u043B\\u0438\\u043D\\u0433 \\u043E\\u0431\\u043D\\u043E\\u0432\\u043B\\u044F\\u0435\\u0442 \\u0432\\u0441\\u044E \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u0443\\u044E \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0443, \\u0430 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043F\\u0435\\u0440\\u0435\\u0441\\u0442\\u0440\\u0430\\u0438\\u0432\\u0430\\u0435\\u0442 \\u0431\\u0440\\u0435\\u043D\\u0434 \\u0446\\u0435\\u043B\\u0438\\u043A\\u043E\\u043C \\u2014 \\u043E\\u0442 \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F \\u0434\\u043E \\u043A\\u043E\\u043C\\u043C\\u0443\\u043D\\u0438\\u043A\\u0430\\u0446\\u0438\\u0438. \\u0420\\u0430\\u0437\\u043D\\u0438\\u0446\\u0430 \\u0432 \\u0433\\u043B\\u0443\\u0431\\u0438\\u043D\\u0435 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u0439.\"), mdx(\"table\", null, mdx(\"thead\", {\n    parentName: \"table\"\n  }, mdx(\"tr\", {\n    parentName: \"thead\"\n  }, mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041F\\u0430\\u0440\\u0430\\u043C\\u0435\\u0442\\u0440\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0420\\u0435\\u0434\\u0438\\u0437\\u0430\\u0439\\u043D\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0420\\u0435\\u0441\\u0442\\u0430\\u0439\\u043B\\u0438\\u043D\\u0433\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0420\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\"))), mdx(\"tbody\", {\n    parentName: \"table\"\n  }, mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0427\\u0442\\u043E \\u043C\\u0435\\u043D\\u044F\\u0435\\u0442\\u0441\\u044F\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u044B\\u0439 \\u043D\\u043E\\u0441\\u0438\\u0442\\u0435\\u043B\\u044C: \\u0441\\u0430\\u0439\\u0442, \\u0443\\u043F\\u0430\\u043A\\u043E\\u0432\\u043A\\u0430, \\u043E\\u0434\\u0438\\u043D \\u043C\\u0430\\u043A\\u0435\\u0442\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0412\\u0441\\u044F \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u0430\\u044F \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0430: \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F, \\u0446\\u0432\\u0435\\u0442\\u0430, \\u0448\\u0440\\u0438\\u0444\\u0442\\u044B, \\u0433\\u0440\\u0430\\u0444\\u0438\\u043A\\u0430\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435, \\u0446\\u0435\\u043D\\u043D\\u043E\\u0441\\u0442\\u0438, \\u0430\\u0439\\u0434\\u0435\\u043D\\u0442\\u0438\\u043A\\u0430, \\u043A\\u043E\\u043C\\u043C\\u0443\\u043D\\u0438\\u043A\\u0430\\u0446\\u0438\\u044F, \\u0438\\u043D\\u043E\\u0433\\u0434\\u0430 \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u0435\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0413\\u043B\\u0443\\u0431\\u0438\\u043D\\u0430 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u0439\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041F\\u043E\\u0432\\u0435\\u0440\\u0445\\u043D\\u043E\\u0441\\u0442\\u043D\\u0430\\u044F, \\u043A\\u043E\\u0441\\u043C\\u0435\\u0442\\u0438\\u0447\\u0435\\u0441\\u043A\\u0430\\u044F\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0421\\u0440\\u0435\\u0434\\u043D\\u044F\\u044F \\u2014 \\u043E\\u0431\\u043D\\u043E\\u0432\\u043B\\u044F\\u0435\\u0442\\u0441\\u044F \\u0432\\u043D\\u0435\\u0448\\u043D\\u0438\\u0439 \\u0441\\u043B\\u043E\\u0439, \\u0441\\u0443\\u0442\\u044C \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430 \\u0441\\u043E\\u0445\\u0440\\u0430\\u043D\\u044F\\u0435\\u0442\\u0441\\u044F\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0413\\u043B\\u0443\\u0431\\u043E\\u043A\\u0430\\u044F \\u2014 \\u0437\\u0430\\u0442\\u0440\\u0430\\u0433\\u0438\\u0432\\u0430\\u0435\\u0442 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044E \\u0438 \\u0441\\u043C\\u044B\\u0441\\u043B \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041A\\u043E\\u0433\\u0434\\u0430 \\u043F\\u0440\\u0438\\u043C\\u0435\\u043D\\u044F\\u0442\\u044C\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0423\\u0441\\u0442\\u0430\\u0440\\u0435\\u043B \\u043A\\u043E\\u043D\\u043A\\u0440\\u0435\\u0442\\u043D\\u044B\\u0439 \\u043D\\u043E\\u0441\\u0438\\u0442\\u0435\\u043B\\u044C \\u0438\\u043B\\u0438 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0444\\u0435\\u0439\\u0441\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0412\\u0438\\u0437\\u0443\\u0430\\u043B \\u043E\\u0442\\u0441\\u0442\\u0430\\u043B \\u043E\\u0442 \\u0440\\u044B\\u043D\\u043A\\u0430, \\u043D\\u043E \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u043F\\u043E-\\u043F\\u0440\\u0435\\u0436\\u043D\\u0435\\u043C\\u0443 \\u0432\\u0435\\u0440\\u043D\\u043E\\u0435\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0411\\u0440\\u0435\\u043D\\u0434 \\u043F\\u0435\\u0440\\u0435\\u0441\\u0442\\u0430\\u043B \\u043E\\u0442\\u0440\\u0430\\u0436\\u0430\\u0442\\u044C \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044E \\u0438\\u043B\\u0438 \\u043C\\u0435\\u0448\\u0430\\u0435\\u0442 \\u0440\\u043E\\u0441\\u0442\\u0443\")))), mdx(\"p\", null, \"\\u041D\\u0430 \\u043F\\u0440\\u0430\\u043A\\u0442\\u0438\\u043A\\u0435 \\u0433\\u0440\\u0430\\u043D\\u0438\\u0446\\u044B \\u0440\\u0430\\u0437\\u043C\\u044B\\u0442\\u044B: \\u043C\\u043D\\u043E\\u0433\\u0438\\u0435 \\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u044B \\u0441\\u043E\\u0447\\u0435\\u0442\\u0430\\u044E\\u0442 \\u0433\\u043B\\u0443\\u0431\\u0438\\u043D\\u0443 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430 \\u0441 \\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u043D\\u043E\\u0439 \\u043F\\u0435\\u0440\\u0435\\u0440\\u0430\\u0431\\u043E\\u0442\\u043A\\u043E\\u0439 \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u0430. \\u0412\\u0430\\u0436\\u043D\\u043E \\u043E\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u0438\\u0442\\u044C \\u0437\\u0430\\u0434\\u0430\\u0447\\u0443 \\u0434\\u043E \\u0441\\u0442\\u0430\\u0440\\u0442\\u0430 \\u2014 \\u043A\\u043E\\u0441\\u043C\\u0435\\u0442\\u0438\\u043A\\u0430 \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u0430 \\u0438 \\u043F\\u0435\\u0440\\u0435\\u0441\\u043C\\u043E\\u0442\\u0440 \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F \\u0442\\u0440\\u0435\\u0431\\u0443\\u044E\\u0442 \\u0440\\u0430\\u0437\\u043D\\u044B\\u0445 \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442\\u043E\\u0432, \\u0441\\u0440\\u043E\\u043A\\u043E\\u0432 \\u0438 \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u044B.\"), mdx(\"h2\", null, \"\\u041A\\u043E\\u0433\\u0434\\u0430 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u043D\\u0443\\u0436\\u0435\\u043D \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433, \\u0430 \\u043A\\u043E\\u0433\\u0434\\u0430 \\u043D\\u0435\\u0442\"), mdx(\"p\", null, \"\\u0420\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043E\\u043F\\u0440\\u0430\\u0432\\u0434\\u0430\\u043D, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u043E\\u0431\\u0440\\u0430\\u0437 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u0438\\u0442\\u0441\\u044F \\u0441 \\u0440\\u0435\\u0430\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u044C\\u044E: \\u0443\\u0441\\u0442\\u0430\\u0440\\u0435\\u043B, \\u043D\\u0435 \\u043E\\u0442\\u0440\\u0430\\u0436\\u0430\\u0435\\u0442 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442 \\u0438\\u043B\\u0438 \\u043C\\u0435\\u0448\\u0430\\u0435\\u0442 \\u0432\\u044B\\u0445\\u043E\\u0434\\u0443 \\u043D\\u0430 \\u043D\\u043E\\u0432\\u0443\\u044E \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E. \\u041A\\u043E\\u0433\\u0434\\u0430 \\u0431\\u0440\\u0435\\u043D\\u0434 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u0438 \\u0440\\u0430\\u0441\\u0442\\u0451\\u0442, \\u043C\\u0435\\u043D\\u044F\\u0442\\u044C \\u0435\\u0433\\u043E \\u0440\\u0430\\u0434\\u0438 \\u043E\\u0431\\u043D\\u043E\\u0432\\u043B\\u0435\\u043D\\u0438\\u044F \\u2014 \\u0440\\u0438\\u0441\\u043A \\u0431\\u0435\\u0437 \\u0432\\u044B\\u0433\\u043E\\u0434\\u044B.\"), mdx(\"p\", null, \"\\u0421\\u0438\\u0433\\u043D\\u0430\\u043B\\u044B, \\u0447\\u0442\\u043E \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043D\\u0430\\u0437\\u0440\\u0435\\u043B:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0438\\u043C\\u0438\\u0434\\u0436 \\u0443\\u0441\\u0442\\u0430\\u0440\\u0435\\u043B \\u2014 \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u044B\\u0439 \\u044F\\u0437\\u044B\\u043A \\u0438 \\u0442\\u043E\\u043D \\u043E\\u0431\\u0449\\u0435\\u043D\\u0438\\u044F \\u043E\\u0442\\u0441\\u0442\\u0430\\u043B\\u0438 \\u043E\\u0442 \\u0440\\u044B\\u043D\\u043A\\u0430 \\u0438 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438;\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0438\\u0437\\u043C\\u0435\\u043D\\u0438\\u043B\\u043E\\u0441\\u044C \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0438\\u043B\\u0438 \\u0446\\u0435\\u043B\\u0435\\u0432\\u0430\\u044F \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044F \\u2014 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u043F\\u0440\\u043E\\u0434\\u0430\\u0451\\u0442 \\u0434\\u0440\\u0443\\u0433\\u043E\\u0435 \\u0438\\u043B\\u0438 \\u0434\\u0440\\u0443\\u0433\\u0438\\u043C \\u043B\\u044E\\u0434\\u044F\\u043C;\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0432\\u044B\\u0445\\u043E\\u0434 \\u043D\\u0430 \\u043D\\u043E\\u0432\\u044B\\u0435 \\u0440\\u044B\\u043D\\u043A\\u0438, \\u0433\\u0434\\u0435 \\u0442\\u0435\\u043A\\u0443\\u0449\\u0435\\u0435 \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0438\\u043B\\u0438 \\u043E\\u0431\\u0440\\u0430\\u0437 \\u043D\\u0435 \\u0441\\u0447\\u0438\\u0442\\u044B\\u0432\\u0430\\u044E\\u0442\\u0441\\u044F \\u043B\\u0438\\u0431\\u043E \\u0432\\u044B\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u043D\\u0435\\u0432\\u0435\\u0440\\u043D\\u044B\\u0435 \\u0430\\u0441\\u0441\\u043E\\u0446\\u0438\\u0430\\u0446\\u0438\\u0438;\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0441\\u043B\\u0438\\u044F\\u043D\\u0438\\u0435, \\u043F\\u043E\\u0433\\u043B\\u043E\\u0449\\u0435\\u043D\\u0438\\u0435 \\u0438\\u043B\\u0438 \\u0440\\u0430\\u0437\\u0434\\u0435\\u043B\\u0435\\u043D\\u0438\\u0435 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0439 \\u2014 \\u043D\\u0443\\u0436\\u0435\\u043D \\u0435\\u0434\\u0438\\u043D\\u044B\\u0439 \\u0438\\u043B\\u0438, \\u043D\\u0430\\u043E\\u0431\\u043E\\u0440\\u043E\\u0442, \\u0440\\u0430\\u0437\\u0433\\u0440\\u0430\\u043D\\u0438\\u0447\\u0435\\u043D\\u043D\\u044B\\u0439 \\u0431\\u0440\\u0435\\u043D\\u0434;\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0440\\u0435\\u043F\\u0443\\u0442\\u0430\\u0446\\u0438\\u043E\\u043D\\u043D\\u044B\\u0439 \\u043A\\u0440\\u0438\\u0437\\u0438\\u0441, \\u043E\\u0442 \\u043A\\u043E\\u0442\\u043E\\u0440\\u043E\\u0433\\u043E \\u0432\\u0430\\u0436\\u043D\\u043E \\u0434\\u0438\\u0441\\u0442\\u0430\\u043D\\u0446\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C\\u0441\\u044F;\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0440\\u0430\\u0441\\u0448\\u0438\\u0440\\u0435\\u043D\\u0438\\u0435 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u0432\\u043E\\u0439 \\u043B\\u0438\\u043D\\u0435\\u0439\\u043A\\u0438 \\u2014 \\u043F\\u0440\\u0435\\u0436\\u043D\\u0435\\u0435 \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0441\\u0442\\u0430\\u043B\\u043E \\u0443\\u0437\\u043A\\u0438\\u043C \\u0438 \\u043D\\u0435 \\u0432\\u043C\\u0435\\u0449\\u0430\\u0435\\u0442 \\u043D\\u043E\\u0432\\u044B\\u0435 \\u043D\\u0430\\u043F\\u0440\\u0430\\u0432\\u043B\\u0435\\u043D\\u0438\\u044F;\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0441\\u043C\\u0435\\u043D\\u0430 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441-\\u043C\\u043E\\u0434\\u0435\\u043B\\u0438 \\u2014 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u043F\\u0435\\u0440\\u0435\\u0445\\u043E\\u0434\\u0438\\u0442 \\u043E\\u0442 \\u043E\\u0434\\u043D\\u043E\\u0433\\u043E \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430 \\u043A \\u044D\\u043A\\u043E\\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0435 \\u0441\\u0435\\u0440\\u0432\\u0438\\u0441\\u043E\\u0432.\")), mdx(\"p\", null, \"\\u041A\\u043E\\u0433\\u0434\\u0430 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043D\\u0435 \\u0440\\u0435\\u0448\\u0438\\u0442 \\u0437\\u0430\\u0434\\u0430\\u0447\\u0443:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\xAB\\u043F\\u0440\\u043E\\u0441\\u0442\\u043E \\u043D\\u0430\\u0434\\u043E\\u0435\\u043B\\u043E\\xBB \\u0440\\u0443\\u043A\\u043E\\u0432\\u043E\\u0434\\u0441\\u0442\\u0432\\u0443 \\u0438\\u043B\\u0438 \\u0434\\u0438\\u0437\\u0430\\u0439\\u043D\\u0435\\u0440\\u0443 \\u2014 \\u0432\\u043A\\u0443\\u0441\\u043E\\u0432\\u043E\\u0435 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435 \\u0431\\u0435\\u0437 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441-\\u0446\\u0435\\u043B\\u0438 \\u0447\\u0430\\u0449\\u0435 \\u0437\\u0430\\u043F\\u0443\\u0442\\u044B\\u0432\\u0430\\u0435\\u0442 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E, \\u0447\\u0435\\u043C \\u043F\\u043E\\u043C\\u043E\\u0433\\u0430\\u0435\\u0442;\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u043F\\u043E\\u043F\\u044B\\u0442\\u043A\\u0430 \\u0441\\u043A\\u0440\\u044B\\u0442\\u044C \\u043F\\u0440\\u043E\\u0431\\u043B\\u0435\\u043C\\u044B \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430 \\u0438\\u043B\\u0438 \\u0441\\u0435\\u0440\\u0432\\u0438\\u0441\\u0430 \\u2014 \\u0441\\u043C\\u0435\\u043D\\u0430 \\u0432\\u044B\\u0432\\u0435\\u0441\\u043A\\u0438 \\u0438\\u0445 \\u043D\\u0435 \\u0443\\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0442, \\u0437\\u0430\\u0442\\u043E \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0451\\u0442 \\u043A \\u043D\\u0438\\u043C \\u043B\\u0438\\u0448\\u043D\\u0435\\u0435 \\u0432\\u043D\\u0438\\u043C\\u0430\\u043D\\u0438\\u0435;\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0441\\u043B\\u0435\\u043F\\u043E\\u0435 \\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0442\\u0440\\u0435\\u043D\\u0434\\u0443 \\u2014 \\u043C\\u0435\\u043D\\u044F\\u0442\\u044C \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u043E\\u0442\\u043E\\u043C\\u0443, \\u0447\\u0442\\u043E \\u0442\\u0430\\u043A \\u0441\\u0434\\u0435\\u043B\\u0430\\u043B \\u043A\\u043E\\u043D\\u043A\\u0443\\u0440\\u0435\\u043D\\u0442.\")), mdx(\"h2\", null, \"\\u0412\\u0438\\u0434\\u044B \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430: \\u043F\\u043E\\u043B\\u043D\\u044B\\u0439 \\u0438 \\u0447\\u0430\\u0441\\u0442\\u0438\\u0447\\u043D\\u044B\\u0439\"), mdx(\"p\", null, \"\\u0420\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u0431\\u044B\\u0432\\u0430\\u0435\\u0442 \\u043F\\u043E\\u043B\\u043D\\u044B\\u043C, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u043F\\u0435\\u0440\\u0435\\u0441\\u0442\\u0440\\u0430\\u0438\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u0432\\u0441\\u044F \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0430 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430, \\u0438 \\u0447\\u0430\\u0441\\u0442\\u0438\\u0447\\u043D\\u044B\\u043C, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u043E\\u0431\\u043D\\u043E\\u0432\\u043B\\u044F\\u044E\\u0442 \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u044B\\u0435 \\u044D\\u043B\\u0435\\u043C\\u0435\\u043D\\u0442\\u044B, \\u0441\\u043E\\u0445\\u0440\\u0430\\u043D\\u044F\\u044F \\u0443\\u0437\\u043D\\u0430\\u0432\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C. \\u0412\\u044B\\u0431\\u043E\\u0440 \\u0437\\u0430\\u0432\\u0438\\u0441\\u0438\\u0442 \\u043E\\u0442 \\u0442\\u043E\\u0433\\u043E, \\u043D\\u0430\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0441\\u0438\\u043B\\u044C\\u043D\\u043E \\u043E\\u0431\\u0440\\u0430\\u0437 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u0438\\u0442\\u0441\\u044F \\u0441 \\u0437\\u0430\\u0434\\u0430\\u0447\\u0435\\u0439.\"), mdx(\"p\", null, \"\\u041F\\u043E\\u043B\\u043D\\u044B\\u0439 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u0437\\u0430\\u0442\\u0440\\u0430\\u0433\\u0438\\u0432\\u0430\\u0435\\u0442 \\u0432\\u0441\\u0451: \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435, \\u0446\\u0435\\u043D\\u043D\\u043E\\u0441\\u0442\\u0438, \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u0435, \\u0430\\u0439\\u0434\\u0435\\u043D\\u0442\\u0438\\u043A\\u0443 \\u0438 \\u043A\\u043E\\u043C\\u043C\\u0443\\u043D\\u0438\\u043A\\u0430\\u0446\\u0438\\u044E. \\u041A \\u043D\\u0435\\u043C\\u0443 \\u043F\\u0440\\u0438\\u0431\\u0435\\u0433\\u0430\\u044E\\u0442 \\u043F\\u0440\\u0438 \\u0441\\u043C\\u0435\\u043D\\u0435 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441-\\u043C\\u043E\\u0434\\u0435\\u043B\\u0438, \\u0441\\u043B\\u0438\\u044F\\u043D\\u0438\\u0438 \\u0438\\u043B\\u0438 \\u0440\\u0435\\u043F\\u0443\\u0442\\u0430\\u0446\\u0438\\u043E\\u043D\\u043D\\u043E\\u043C \\u043A\\u0440\\u0438\\u0437\\u0438\\u0441\\u0435. \\u042D\\u0442\\u043E \\u0434\\u043E\\u0440\\u043E\\u0433\\u043E\\u0439 \\u0438 \\u0440\\u0438\\u0441\\u043A\\u043E\\u0432\\u0430\\u043D\\u043D\\u044B\\u0439 \\u043F\\u0443\\u0442\\u044C \\u2014 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u0444\\u0430\\u043A\\u0442\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438 \\u0437\\u0430\\u043D\\u043E\\u0432\\u043E \\u0432\\u044B\\u0441\\u0442\\u0440\\u0430\\u0438\\u0432\\u0430\\u0435\\u0442 \\u0443\\u0437\\u043D\\u0430\\u0432\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C, \\u043F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u0442\\u0430\\u043A\\u043E\\u0439 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043F\\u0440\\u043E\\u0432\\u043E\\u0434\\u044F\\u0442 \\u0440\\u0435\\u0434\\u043A\\u043E \\u0438 \\u0441 \\u0441\\u0438\\u043B\\u044C\\u043D\\u043E\\u0439 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0435\\u0439 \\u043D\\u0430 \\u0432\\u0445\\u043E\\u0434\\u0435.\"), mdx(\"p\", null, \"\\u0427\\u0430\\u0441\\u0442\\u0438\\u0447\\u043D\\u044B\\u0439 (\\u044D\\u0432\\u043E\\u043B\\u044E\\u0446\\u0438\\u043E\\u043D\\u043D\\u044B\\u0439) \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043E\\u0431\\u043D\\u043E\\u0432\\u043B\\u044F\\u0435\\u0442 \\u0447\\u0430\\u0441\\u0442\\u044C \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u044B \\u2014 \\u043D\\u0430\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440, \\u043E\\u0441\\u0432\\u0435\\u0436\\u0430\\u0435\\u0442 \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F \\u0438 \\u0442\\u043E\\u043D \\u043E\\u0431\\u0449\\u0435\\u043D\\u0438\\u044F, \\u043D\\u043E \\u0441\\u043E\\u0445\\u0440\\u0430\\u043D\\u044F\\u0435\\u0442 \\u0444\\u0438\\u0440\\u043C\\u0435\\u043D\\u043D\\u044B\\u0439 \\u0446\\u0432\\u0435\\u0442 \\u0438 \\u043A\\u043B\\u044E\\u0447\\u0435\\u0432\\u044B\\u0435 \\u0430\\u0441\\u0441\\u043E\\u0446\\u0438\\u0430\\u0446\\u0438\\u0438. \\u0410\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044F \\u0441\\u0447\\u0438\\u0442\\u044B\\u0432\\u0430\\u0435\\u0442 \\u043F\\u0440\\u0435\\u0435\\u043C\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u043E\\u0441\\u0442\\u044C, \\u0430 \\u0431\\u0440\\u0435\\u043D\\u0434 \\u043F\\u0440\\u0438 \\u044D\\u0442\\u043E\\u043C \\u0432\\u044B\\u0433\\u043B\\u044F\\u0434\\u0438\\u0442 \\u0441\\u043E\\u0432\\u0440\\u0435\\u043C\\u0435\\u043D\\u043D\\u0435\\u0435. \\u0411\\u043E\\u043B\\u044C\\u0448\\u0438\\u043D\\u0441\\u0442\\u0432\\u043E \\u043E\\u0431\\u043D\\u043E\\u0432\\u043B\\u0435\\u043D\\u0438\\u0439 \\u043A\\u0440\\u0443\\u043F\\u043D\\u044B\\u0445 \\u0431\\u0440\\u0435\\u043D\\u0434\\u043E\\u0432 \\u0438\\u0434\\u0443\\u0442 \\u0438\\u043C\\u0435\\u043D\\u043D\\u043E \\u043F\\u043E \\u044D\\u0442\\u043E\\u043C\\u0443 \\u043F\\u0443\\u0442\\u0438: \\u0442\\u0430\\u043A \\u0441\\u043D\\u0438\\u0436\\u0430\\u0435\\u0442\\u0441\\u044F \\u0440\\u0438\\u0441\\u043A \\u043F\\u043E\\u0442\\u0435\\u0440\\u044F\\u0442\\u044C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432.\"), mdx(\"h2\", null, \"\\u042D\\u0442\\u0430\\u043F\\u044B \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430\"), mdx(\"p\", null, \"\\u0420\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043F\\u0440\\u043E\\u0445\\u043E\\u0434\\u0438\\u0442 \\u043F\\u044F\\u0442\\u044C \\u044D\\u0442\\u0430\\u043F\\u043E\\u0432: \\u0430\\u0443\\u0434\\u0438\\u0442 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430, \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F \\u0438 \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435, \\u0440\\u0430\\u0437\\u0440\\u0430\\u0431\\u043E\\u0442\\u043A\\u0430 \\u0430\\u0439\\u0434\\u0435\\u043D\\u0442\\u0438\\u043A\\u0438, \\u043A\\u043E\\u043C\\u043C\\u0443\\u043D\\u0438\\u043A\\u0430\\u0446\\u0438\\u043E\\u043D\\u043D\\u0430\\u044F \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F \\u0438 \\u0432\\u043D\\u0435\\u0434\\u0440\\u0435\\u043D\\u0438\\u0435. \\u041F\\u0440\\u043E\\u043F\\u0443\\u0441\\u043A \\u043B\\u044E\\u0431\\u043E\\u0433\\u043E \\u0438\\u0437 \\u043D\\u0438\\u0445 \\u043F\\u043E\\u0432\\u044B\\u0448\\u0430\\u0435\\u0442 \\u0440\\u0438\\u0441\\u043A \\u043F\\u043E\\u0442\\u0435\\u0440\\u044F\\u0442\\u044C \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E \\u0438\\u043B\\u0438 \\u0434\\u0435\\u043D\\u044C\\u0433\\u0438.\"), mdx(\"ol\", null, mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0410\\u0443\\u0434\\u0438\\u0442 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430. \\u0418\\u0441\\u0441\\u043B\\u0435\\u0434\\u0443\\u044E\\u0442 \\u0440\\u044B\\u043D\\u043E\\u043A, \\u043A\\u043E\\u043D\\u043A\\u0443\\u0440\\u0435\\u043D\\u0442\\u043E\\u0432, \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E \\u0438 \\u0442\\u043E, \\u043A\\u0430\\u043A \\u0432\\u043E\\u0441\\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u0435\\u0442\\u0441\\u044F \\u0442\\u0435\\u043A\\u0443\\u0449\\u0438\\u0439 \\u0431\\u0440\\u0435\\u043D\\u0434. \\u0412 \\u0445\\u043E\\u0434 \\u0438\\u0434\\u0443\\u0442 \\u043E\\u043F\\u0440\\u043E\\u0441\\u044B, \\u0438\\u043D\\u0442\\u0435\\u0440\\u0432\\u044C\\u044E \\u0438 \\u0444\\u043E\\u043A\\u0443\\u0441-\\u0433\\u0440\\u0443\\u043F\\u043F\\u044B. \\u0410\\u0443\\u0434\\u0438\\u0442 \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442, \\u0447\\u0442\\u043E \\u0432 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0435 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u0438 \\u0447\\u0442\\u043E \\u0442\\u043E\\u0440\\u043C\\u043E\\u0437\\u0438\\u0442, \\u2014 \\u0431\\u0435\\u0437 \\u043D\\u0435\\u0433\\u043E \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043F\\u0440\\u0435\\u0432\\u0440\\u0430\\u0449\\u0430\\u0435\\u0442\\u0441\\u044F \\u0432 \\u0443\\u0433\\u0430\\u0434\\u044B\\u0432\\u0430\\u043D\\u0438\\u0435.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0421\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F \\u0438 \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435. \\u0424\\u043E\\u0440\\u043C\\u0443\\u043B\\u0438\\u0440\\u0443\\u044E\\u0442, \\u043A\\u0442\\u043E \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F, \\u0434\\u043B\\u044F \\u043A\\u043E\\u0433\\u043E \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u0438 \\u0447\\u0435\\u043C \\u043E\\u0442\\u043B\\u0438\\u0447\\u0430\\u0435\\u0442\\u0441\\u044F. \\u041D\\u0430 \\u044D\\u0442\\u043E\\u043C \\u044D\\u0442\\u0430\\u043F\\u0435 \\u0444\\u0438\\u043A\\u0441\\u0438\\u0440\\u0443\\u044E\\u0442 \\u0446\\u0435\\u043D\\u043D\\u043E\\u0441\\u0442\\u0438, \\u043C\\u0438\\u0441\\u0441\\u0438\\u044E \\u0438 \\u043E\\u0431\\u0435\\u0449\\u0430\\u043D\\u0438\\u0435 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0443. \\u041F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0441\\u0442\\u0430\\u043D\\u043E\\u0432\\u0438\\u0442\\u0441\\u044F \\u043E\\u043F\\u043E\\u0440\\u043E\\u0439 \\u0434\\u043B\\u044F \\u0432\\u0441\\u0435\\u0445 \\u0434\\u0430\\u043B\\u044C\\u043D\\u0435\\u0439\\u0448\\u0438\\u0445 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0439.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0420\\u0430\\u0437\\u0440\\u0430\\u0431\\u043E\\u0442\\u043A\\u0430 \\u0430\\u0439\\u0434\\u0435\\u043D\\u0442\\u0438\\u043A\\u0438. \\u0421\\u043E\\u0437\\u0434\\u0430\\u044E\\u0442 \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u0443\\u044E \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0443: \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F, \\u0446\\u0432\\u0435\\u0442\\u0430, \\u0448\\u0440\\u0438\\u0444\\u0442\\u044B, \\u0433\\u0440\\u0430\\u0444\\u0438\\u043A\\u0443 \\u0438 \\u0442\\u043E\\u043D \\u043E\\u0431\\u0449\\u0435\\u043D\\u0438\\u044F. \\u0412\\u0441\\u0451 \\u044D\\u0442\\u043E \\u043E\\u043F\\u0438\\u0441\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0432 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0431\\u0443\\u043A\\u0435 \\u2014 \\u0434\\u043E\\u043A\\u0443\\u043C\\u0435\\u043D\\u0442\\u0435 \\u0441 \\u043F\\u0440\\u0430\\u0432\\u0438\\u043B\\u0430\\u043C\\u0438 \\u0438\\u0441\\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430, \\u0447\\u0442\\u043E\\u0431\\u044B \\u0441\\u0442\\u0438\\u043B\\u044C \\u043E\\u0441\\u0442\\u0430\\u0432\\u0430\\u043B\\u0441\\u044F \\u0435\\u0434\\u0438\\u043D\\u044B\\u043C \\u0432\\u043E \\u0432\\u0441\\u0435\\u0445 \\u0442\\u043E\\u0447\\u043A\\u0430\\u0445 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041A\\u043E\\u043C\\u043C\\u0443\\u043D\\u0438\\u043A\\u0430\\u0446\\u0438\\u043E\\u043D\\u043D\\u0430\\u044F \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F. \\u041F\\u043B\\u0430\\u043D\\u0438\\u0440\\u0443\\u044E\\u0442, \\u043A\\u0430\\u043A \\u0438 \\u0432 \\u043A\\u0430\\u043A\\u043E\\u043C \\u043F\\u043E\\u0440\\u044F\\u0434\\u043A\\u0435 \\u0440\\u0430\\u0441\\u0441\\u043A\\u0430\\u0437\\u0430\\u0442\\u044C \\u043E\\u0431 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u044F\\u0445: \\u0447\\u0442\\u043E \\u0441\\u043E\\u043E\\u0431\\u0449\\u0438\\u0442\\u044C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u043C, \\u043F\\u0430\\u0440\\u0442\\u043D\\u0451\\u0440\\u0430\\u043C \\u0438 \\u0441\\u043E\\u0442\\u0440\\u0443\\u0434\\u043D\\u0438\\u043A\\u0430\\u043C, \\u0447\\u0435\\u0440\\u0435\\u0437 \\u043A\\u0430\\u043A\\u0438\\u0435 \\u043A\\u0430\\u043D\\u0430\\u043B\\u044B \\u0438 \\u0441 \\u043A\\u0430\\u043A\\u043E\\u0439 \\u0430\\u0440\\u0433\\u0443\\u043C\\u0435\\u043D\\u0442\\u0430\\u0446\\u0438\\u0435\\u0439. \\u0417\\u0434\\u0435\\u0441\\u044C \\u0436\\u0435 \\u0433\\u043E\\u0442\\u043E\\u0432\\u044F\\u0442 \\u043E\\u0431\\u044A\\u044F\\u0441\\u043D\\u0435\\u043D\\u0438\\u0435, \\u0437\\u0430\\u0447\\u0435\\u043C \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u043C\\u0435\\u043D\\u044F\\u0435\\u0442\\u0441\\u044F.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0412\\u043D\\u0435\\u0434\\u0440\\u0435\\u043D\\u0438\\u0435. \\u041F\\u043E\\u0441\\u0442\\u0435\\u043F\\u0435\\u043D\\u043D\\u043E \\u043F\\u0435\\u0440\\u0435\\u043D\\u043E\\u0441\\u044F\\u0442 \\u043D\\u043E\\u0432\\u044B\\u0439 \\u0431\\u0440\\u0435\\u043D\\u0434 \\u043D\\u0430 \\u0432\\u0441\\u0435 \\u043D\\u043E\\u0441\\u0438\\u0442\\u0435\\u043B\\u0438 \\u2014 \\u0441\\u0430\\u0439\\u0442, \\u0432\\u044B\\u0432\\u0435\\u0441\\u043A\\u0438, \\u0443\\u043F\\u0430\\u043A\\u043E\\u0432\\u043A\\u0443, \\u0434\\u043E\\u043A\\u0443\\u043C\\u0435\\u043D\\u0442\\u044B, \\u0441\\u043E\\u0446\\u0441\\u0435\\u0442\\u0438. \\u041D\\u043E\\u0432\\u043E\\u0435 \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0438 \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F \\u0440\\u0435\\u0433\\u0438\\u0441\\u0442\\u0440\\u0438\\u0440\\u0443\\u044E\\u0442 \\u043A\\u0430\\u043A \\u0442\\u043E\\u0432\\u0430\\u0440\\u043D\\u044B\\u0439 \\u0437\\u043D\\u0430\\u043A, \\u0447\\u0442\\u043E\\u0431\\u044B \\u0437\\u0430\\u0449\\u0438\\u0442\\u0438\\u0442\\u044C \\u0438\\u0445 \\u044E\\u0440\\u0438\\u0434\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438. \\u0421\\u043E\\u0442\\u0440\\u0443\\u0434\\u043D\\u0438\\u043A\\u043E\\u0432 \\u043E\\u0431\\u0443\\u0447\\u0430\\u044E\\u0442 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0442\\u044C \\u0432 \\u043D\\u043E\\u0432\\u043E\\u0439 \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0435. \\u0420\\u0435\\u0437\\u043A\\u0430\\u044F \\u0437\\u0430\\u043C\\u0435\\u043D\\u0430 \\u0432\\u0441\\u0435\\u0433\\u043E \\u0438 \\u0441\\u0440\\u0430\\u0437\\u0443 \\u043F\\u043E\\u0447\\u0442\\u0438 \\u0432\\u0441\\u0435\\u0433\\u0434\\u0430 \\u0434\\u043E\\u0440\\u043E\\u0436\\u0435 \\u0438 \\u0431\\u043E\\u043B\\u0435\\u0437\\u043D\\u0435\\u043D\\u043D\\u0435\\u0435 \\u043F\\u043B\\u0430\\u0432\\u043D\\u043E\\u0433\\u043E \\u043F\\u0435\\u0440\\u0435\\u0445\\u043E\\u0434\\u0430.\")), mdx(\"h2\", null, \"\\u041A\\u0430\\u043A \\u043F\\u0440\\u043E\\u0432\\u0435\\u0441\\u0442\\u0438 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u0438 \\u043D\\u0435 \\u043F\\u043E\\u0442\\u0435\\u0440\\u044F\\u0442\\u044C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432\"), mdx(\"p\", null, \"\\u0427\\u0442\\u043E\\u0431\\u044B \\u0441\\u043E\\u0445\\u0440\\u0430\\u043D\\u0438\\u0442\\u044C \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E, \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043F\\u0440\\u043E\\u0432\\u043E\\u0434\\u044F\\u0442 \\u043F\\u043E\\u0441\\u0442\\u0435\\u043F\\u0435\\u043D\\u043D\\u043E, \\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u044E\\u0442 \\u0443\\u0437\\u043D\\u0430\\u0432\\u0430\\u0435\\u043C\\u044B\\u0435 \\u044D\\u043B\\u0435\\u043C\\u0435\\u043D\\u0442\\u044B \\u0438 \\u0437\\u0430\\u0440\\u0430\\u043D\\u0435\\u0435 \\u043E\\u0431\\u044A\\u044F\\u0441\\u043D\\u044F\\u044E\\u0442 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u043C, \\u0447\\u0442\\u043E \\u0438 \\u0437\\u0430\\u0447\\u0435\\u043C \\u043C\\u0435\\u043D\\u044F\\u0435\\u0442\\u0441\\u044F. \\u0413\\u043B\\u0430\\u0432\\u043D\\u044B\\u0439 \\u0440\\u0438\\u0441\\u043A \\u0437\\u0434\\u0435\\u0441\\u044C \\u2014 \\u0440\\u0430\\u0437\\u0440\\u044B\\u0432 \\u0441\\u0432\\u044F\\u0437\\u0438 \\u0441 \\u0442\\u0435\\u043C\\u0438, \\u043A\\u0442\\u043E \\u0443\\u0436\\u0435 \\u0437\\u043D\\u0430\\u0435\\u0442 \\u0431\\u0440\\u0435\\u043D\\u0434, \\u0430 \\u043D\\u0435 \\u0441\\u0430\\u043C\\u043E \\u043E\\u0431\\u043D\\u043E\\u0432\\u043B\\u0435\\u043D\\u0438\\u0435. \\u041E\\u043F\\u043E\\u0440\\u043E\\u0439 \\u0441\\u043B\\u0443\\u0436\\u0438\\u0442 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043C\\u0430\\u043D\\u043D\\u0430\\u044F \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://www.nimax.ru/brand-platform/\"\n  }, \"\\u0431\\u0440\\u0435\\u043D\\u0434-\\u043F\\u043B\\u0430\\u0442\\u0444\\u043E\\u0440\\u043C\\u0430\"), \" \\u2014 \\u043E\\u043D\\u0430 \\u0437\\u0430\\u0434\\u0430\\u0451\\u0442, \\u0447\\u0442\\u043E \\u0432 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0435 \\u043E\\u0441\\u0442\\u0430\\u0451\\u0442\\u0441\\u044F \\u043D\\u0435\\u0438\\u0437\\u043C\\u0435\\u043D\\u043D\\u044B\\u043C.\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0421\\u043E\\u0445\\u0440\\u0430\\u043D\\u0438\\u0442\\u044C \\u044F\\u043A\\u043E\\u0440\\u043D\\u044B\\u0435 \\u044D\\u043B\\u0435\\u043C\\u0435\\u043D\\u0442\\u044B. \\u0424\\u0438\\u0440\\u043C\\u0435\\u043D\\u043D\\u044B\\u0439 \\u0446\\u0432\\u0435\\u0442, \\u0444\\u043E\\u0440\\u043C\\u0443, \\u0447\\u0430\\u0441\\u0442\\u044C \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u044F \\u0438\\u043B\\u0438 \\u0437\\u043D\\u0430\\u043A \\u0441\\u0442\\u043E\\u0438\\u0442 \\u043F\\u0435\\u0440\\u0435\\u043D\\u043E\\u0441\\u0438\\u0442\\u044C \\u0432 \\u043D\\u043E\\u0432\\u044B\\u0439 \\u0431\\u0440\\u0435\\u043D\\u0434 \\u2014 \\u043E\\u043D\\u0438 \\u0434\\u0435\\u0440\\u0436\\u0430\\u0442 \\u0443\\u0437\\u043D\\u0430\\u0432\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C. \\u041D\\u0430\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440, \\u043F\\u0440\\u0438 \\u043F\\u0435\\u0440\\u0435\\u0445\\u043E\\u0434\\u0435 \\xAB\\u0422\\u0438\\u043D\\u044C\\u043A\\u043E\\u0444\\u0444 \\u2192 \\u0422-\\u0411\\u0430\\u043D\\u043A\\xBB \\u0432 2024 \\u0433\\u043E\\u0434\\u0443 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u043B\\u0430 \\u0436\\u0451\\u043B\\u0442\\u044B\\u0439 \\u0446\\u0432\\u0435\\u0442 \\u0438 \\u0449\\u0438\\u0442, \\u0438 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044F \\u0443\\u0432\\u0438\\u0434\\u0435\\u043B\\u0430 \\u043F\\u0440\\u0435\\u0435\\u043C\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u043E\\u0441\\u0442\\u044C.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0413\\u043E\\u0442\\u043E\\u0432\\u0438\\u0442\\u044C \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E \\u0437\\u0430\\u0440\\u0430\\u043D\\u0435\\u0435. \\u041E\\u0431 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u044F\\u0445 \\u0441\\u043E\\u043E\\u0431\\u0449\\u0430\\u044E\\u0442 \\u0434\\u043E \\u0437\\u0430\\u043F\\u0443\\u0441\\u043A\\u0430, \\u0430 \\u043D\\u0435 \\u043F\\u043E \\u0444\\u0430\\u043A\\u0442\\u0443: \\u0430\\u043D\\u043E\\u043D\\u0441\\u044B, \\u043E\\u0431\\u044A\\u044F\\u0441\\u043D\\u0435\\u043D\\u0438\\u0435 \\u043F\\u0440\\u0438\\u0447\\u0438\\u043D, \\u0432\\u043E\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u0435 \\u043F\\u043E\\u0434\\u043F\\u0438\\u0441\\u0447\\u0438\\u043A\\u043E\\u0432. \\u041A\\u043B\\u0438\\u0435\\u043D\\u0442, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0439 \\u043F\\u043E\\u043D\\u0438\\u043C\\u0430\\u0435\\u0442, \\u0437\\u0430\\u0447\\u0435\\u043C \\u0432\\u0441\\u0451 \\u043C\\u0435\\u043D\\u044F\\u0435\\u0442\\u0441\\u044F, \\u0440\\u0435\\u0430\\u0433\\u0438\\u0440\\u0443\\u0435\\u0442 \\u0441\\u043F\\u043E\\u043A\\u043E\\u0439\\u043D\\u0435\\u0435.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0412\\u043D\\u0435\\u0434\\u0440\\u044F\\u0442\\u044C \\u043F\\u043E\\u044D\\u0442\\u0430\\u043F\\u043D\\u043E. \\u0421\\u043D\\u0430\\u0447\\u0430\\u043B\\u0430 \\u043A\\u043B\\u044E\\u0447\\u0435\\u0432\\u044B\\u0435 \\u0442\\u043E\\u0447\\u043A\\u0438 \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430, \\u0437\\u0430\\u0442\\u0435\\u043C \\u043E\\u0441\\u0442\\u0430\\u043B\\u044C\\u043D\\u044B\\u0435 \\u043D\\u043E\\u0441\\u0438\\u0442\\u0435\\u043B\\u0438. \\u0422\\u0430\\u043A \\u0443 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u0435\\u0441\\u0442\\u044C \\u0432\\u0440\\u0435\\u043C\\u044F \\u043F\\u0440\\u0438\\u0432\\u044B\\u043A\\u043D\\u0443\\u0442\\u044C, \\u0430 \\u0443 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u2014 \\u0437\\u0430\\u043C\\u0435\\u0442\\u0438\\u0442\\u044C \\u0438 \\u0438\\u0441\\u043F\\u0440\\u0430\\u0432\\u0438\\u0442\\u044C \\u043E\\u0448\\u0438\\u0431\\u043A\\u0438.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0412\\u043E\\u0432\\u043B\\u0435\\u043A\\u0430\\u0442\\u044C \\u0441\\u043E\\u0442\\u0440\\u0443\\u0434\\u043D\\u0438\\u043A\\u043E\\u0432. \\u041A\\u043E\\u043C\\u0430\\u043D\\u0434\\u0430 \\u2014 \\u043F\\u0435\\u0440\\u0432\\u044B\\u0439 \\u043D\\u043E\\u0441\\u0438\\u0442\\u0435\\u043B\\u044C \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430. \\u0415\\u0441\\u043B\\u0438 \\u0441\\u043E\\u0442\\u0440\\u0443\\u0434\\u043D\\u0438\\u043A\\u0438 \\u043D\\u0435 \\u043F\\u043E\\u043D\\u0438\\u043C\\u0430\\u044E\\u0442 \\u0438 \\u043D\\u0435 \\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u044E\\u0442 \\u043D\\u043E\\u0432\\u044B\\u0439 \\u043E\\u0431\\u0440\\u0430\\u0437, \\u0434\\u043E \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432 \\u043E\\u043D \\u0434\\u043E\\u0439\\u0434\\u0451\\u0442 \\u0438\\u0441\\u043A\\u0430\\u0436\\u0451\\u043D\\u043D\\u044B\\u043C.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0422\\u0435\\u0441\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C \\u043D\\u0430 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438. \\u041D\\u043E\\u0432\\u044B\\u0435 \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F, \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0438 \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u044F\\u044E\\u0442 \\u043D\\u0430 \\u0444\\u043E\\u043A\\u0443\\u0441-\\u0433\\u0440\\u0443\\u043F\\u043F\\u0430\\u0445 \\u0434\\u043E \\u043F\\u043E\\u043B\\u043D\\u043E\\u0433\\u043E \\u0437\\u0430\\u043F\\u0443\\u0441\\u043A\\u0430 \\u2014 \\u044D\\u0442\\u043E \\u0434\\u0435\\u0448\\u0435\\u0432\\u043B\\u0435, \\u0447\\u0435\\u043C \\u043E\\u0442\\u043A\\u0430\\u0442\\u044B\\u0432\\u0430\\u0442\\u044C \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u044F \\u043F\\u043E\\u0441\\u043B\\u0435 \\u0440\\u0435\\u043B\\u0438\\u0437\\u0430.\")), mdx(\"h2\", null, \"\\u041F\\u0440\\u0438\\u043C\\u0435\\u0440\\u044B \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430: \\u0443\\u0434\\u0430\\u0447\\u043D\\u044B\\u0435 \\u0438 \\u043D\\u0435\\u0443\\u0434\\u0430\\u0447\\u043D\\u044B\\u0435\"), mdx(\"p\", null, \"\\u0423\\u0434\\u0430\\u0447\\u043D\\u044B\\u0439 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u0443\\u0441\\u0438\\u043B\\u0438\\u0432\\u0430\\u0435\\u0442 \\u0431\\u0440\\u0435\\u043D\\u0434 \\u0438 \\u0440\\u0430\\u0441\\u0448\\u0438\\u0440\\u044F\\u0435\\u0442 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E, \\u043D\\u0435\\u0443\\u0434\\u0430\\u0447\\u043D\\u044B\\u0439 \\u2014 \\u0440\\u0430\\u0437\\u043C\\u044B\\u0432\\u0430\\u0435\\u0442 \\u0443\\u0437\\u043D\\u0430\\u0432\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C \\u0438 \\u0432\\u044B\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442 \\u043E\\u0442\\u0442\\u043E\\u0440\\u0436\\u0435\\u043D\\u0438\\u0435. \\u0420\\u0430\\u0437\\u043D\\u0438\\u0446\\u0430 \\u043E\\u0431\\u044B\\u0447\\u043D\\u043E \\u0432 \\u0442\\u043E\\u043C, \\u0431\\u044B\\u043B\\u0430 \\u043B\\u0438 \\u0437\\u0430 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u044F\\u043C\\u0438 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F \\u0438 \\u0441\\u043E\\u0445\\u0440\\u0430\\u043D\\u0438\\u043B\\u0438 \\u043B\\u0438 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044E \\u0441\\u0432\\u044F\\u0437\\u044C \\u0441 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0435\\u0439.\"), mdx(\"table\", null, mdx(\"thead\", {\n    parentName: \"table\"\n  }, mdx(\"tr\", {\n    parentName: \"thead\"\n  }, mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0411\\u0440\\u0435\\u043D\\u0434\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0411\\u044B\\u043B\\u043E \\u2192 \\u0441\\u0442\\u0430\\u043B\\u043E\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0413\\u043E\\u0434\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0427\\u0442\\u043E \\u0438\\u0437\\u043C\\u0435\\u043D\\u0438\\u043B\\u043E\\u0441\\u044C \\u0438 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442\"))), mdx(\"tbody\", {\n    parentName: \"table\"\n  }, mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0421\\u0431\\u0435\\u0440\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0421\\u0431\\u0435\\u0440\\u0431\\u0430\\u043D\\u043A \\u2192 \\u0421\\u0431\\u0435\\u0440\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"2020\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, mdx(\"a\", {\n    parentName: \"td\",\n    \"href\": \"https://www.rbc.ru/finances/24/09/2020/5f6c11709a7947374ee6b0f5\"\n  }, \"\\u0421\\u043E\\u043A\\u0440\\u0430\\u0449\\u0435\\u043D\\u0438\\u0435 \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u044F, \\u043D\\u043E\\u0432\\u044B\\u0439 \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F, \\u0437\\u0435\\u043B\\u0451\\u043D\\u0430\\u044F \\u0433\\u0430\\u043B\\u043E\\u0447\\u043A\\u0430\"), \". \\u0421\\u0438\\u0433\\u043D\\u0430\\u043B \\u043F\\u0435\\u0440\\u0435\\u0445\\u043E\\u0434\\u0430 \\u043E\\u0442 \\u043A\\u043B\\u0430\\u0441\\u0441\\u0438\\u0447\\u0435\\u0441\\u043A\\u043E\\u0433\\u043E \\u0431\\u0430\\u043D\\u043A\\u0430 \\u043A \\u044D\\u043A\\u043E\\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0435 \\u0446\\u0438\\u0444\\u0440\\u043E\\u0432\\u044B\\u0445 \\u0441\\u0435\\u0440\\u0432\\u0438\\u0441\\u043E\\u0432.\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0422-\\u0411\\u0430\\u043D\\u043A\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0422\\u0438\\u043D\\u044C\\u043A\\u043E\\u0444\\u0444 \\u2192 \\u0422-\\u0411\\u0430\\u043D\\u043A\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"2024\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, mdx(\"a\", {\n    parentName: \"td\",\n    \"href\": \"https://www.rbc.ru/finances/05/06/2024/6660012c9a7947089a39bb0d\"\n  }, \"\\u0421\\u043C\\u0435\\u043D\\u0430 \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u044F \\u2014 \\u0447\\u0430\\u0441\\u0442\\u044C \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0438 \\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430 \\u043D\\u0430 \\u043D\\u043E\\u0432\\u044B\\u0445 \\u0440\\u044B\\u043D\\u043A\\u0430\\u0445. \\u0421\\u043E\\u0445\\u0440\\u0430\\u043D\\u0438\\u043B\\u0438 \\u0436\\u0451\\u043B\\u0442\\u044B\\u0439 \\u0446\\u0432\\u0435\\u0442 \\u0438 \\u0449\\u0438\\u0442 \\u2014 \\u0443\\u0437\\u043D\\u0430\\u0432\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C \\u043F\\u043E\\u0447\\u0442\\u0438 \\u043D\\u0435 \\u043F\\u043E\\u0441\\u0442\\u0440\\u0430\\u0434\\u0430\\u043B\\u0430.\"))), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041C\\u0422\\u0421\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041E\\u0431\\u043D\\u043E\\u0432\\u043B\\u0435\\u043D\\u0438\\u0435 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"2023\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, mdx(\"a\", {\n    parentName: \"td\",\n    \"href\": \"https://moskva.mts.ru/about/media-centr/soobshheniya-kompanii/novosti-mts-v-rossii-i-mire/2023-03-30/mts-obyavila-o-globalnom-rebrendinge\"\n  }, \"\\u041D\\u043E\\u0432\\u0430\\u044F \\u0430\\u0440\\u0445\\u0438\\u0442\\u0435\\u043A\\u0442\\u0443\\u0440\\u0430, \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0438 \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u044B\\u0439 \\u044F\\u0437\\u044B\\u043A \\u0432\\u043E\\u043A\\u0440\\u0443\\u0433 \\u0433\\u0438\\u0431\\u043A\\u043E\\u0433\\u043E \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F\\u0430\"), \" \\u2014 \\u043F\\u043E \\u0438\\u0442\\u043E\\u0433\\u0430\\u043C \\u0433\\u043E\\u043B\\u043E\\u0441\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F \\u043D\\u043E\\u0432\\u044B\\u0439 \\u0431\\u0440\\u0435\\u043D\\u0434 \\u043F\\u043E\\u0434\\u0434\\u0435\\u0440\\u0436\\u0430\\u043B\\u0438 71% \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439.\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0422\\u043E\\u0447\\u043A\\u0430\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041E\\u0431\\u043D\\u043E\\u0432\\u043B\\u0435\\u043D\\u0438\\u0435 \\u0430\\u0439\\u0434\\u0435\\u043D\\u0442\\u0438\\u043A\\u0438 \\u0431\\u0430\\u043D\\u043A\\u0430 \\u0434\\u043B\\u044F \\u043F\\u0440\\u0435\\u0434\\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, mdx(\"a\", {\n    parentName: \"td\",\n    \"href\": \"https://www.sostav.ru/publication/tochka-rebrending-56489.html\"\n  }, \"2022\")), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041E\\u0441\\u0432\\u0435\\u0436\\u0435\\u043D\\u0438\\u0435 \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u043E\\u0433\\u043E \\u044F\\u0437\\u044B\\u043A\\u0430 \\u0441 \\u0441\\u043E\\u0445\\u0440\\u0430\\u043D\\u0435\\u043D\\u0438\\u0435\\u043C \\u0445\\u0430\\u0440\\u0430\\u043A\\u0442\\u0435\\u0440\\u0430 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430.\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"Burger King\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0412\\u043E\\u0437\\u0432\\u0440\\u0430\\u0442 \\u043A \\u0440\\u0435\\u0442\\u0440\\u043E-\\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F\\u0443 1969 \\u0433\\u043E\\u0434\\u0430\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"2021\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041F\\u043B\\u043E\\u0441\\u043A\\u0438\\u0439 \\u0434\\u0438\\u0437\\u0430\\u0439\\u043D, \\u0442\\u0451\\u043F\\u043B\\u0430\\u044F \\u043F\\u0430\\u043B\\u0438\\u0442\\u0440\\u0430, \\u043E\\u0442\\u0441\\u044B\\u043B\\u043A\\u0430 \\u043A \\u0438\\u0441\\u0442\\u043E\\u043A\\u0430\\u043C. \\u041F\\u0440\\u0438\\u043C\\u0435\\u0440 \\u0443\\u0434\\u0430\\u0447\\u043D\\u043E\\u0433\\u043E \\u044D\\u0432\\u043E\\u043B\\u044E\\u0446\\u0438\\u043E\\u043D\\u043D\\u043E\\u0433\\u043E \\u043E\\u0431\\u043D\\u043E\\u0432\\u043B\\u0435\\u043D\\u0438\\u044F.\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"Gap\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0421\\u043C\\u0435\\u043D\\u0430 \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F\\u0430 \\u0438 \\u0431\\u044B\\u0441\\u0442\\u0440\\u044B\\u0439 \\u043E\\u0442\\u043A\\u0430\\u0442\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"2010\"), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041D\\u043E\\u0432\\u044B\\u0439 \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F \\u043E\\u0442\\u0432\\u0435\\u0440\\u0433\\u043B\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u044B, \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u0432\\u0435\\u0440\\u043D\\u0443\\u043B\\u0430 \\u043F\\u0440\\u0435\\u0436\\u043D\\u0438\\u0439 \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440\\u043D\\u043E \\u0437\\u0430 \\u043D\\u0435\\u0434\\u0435\\u043B\\u044E. \\u041A\\u043B\\u0430\\u0441\\u0441\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0439 \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430 \\u0431\\u0435\\u0437 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0438 \\u0438 \\u0431\\u0435\\u0437 \\u0443\\u0447\\u0451\\u0442\\u0430 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438.\")))), mdx(\"p\", null, \"\\u041E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u0430\\u044F \\u0438\\u0441\\u0442\\u043E\\u0440\\u0438\\u044F \\u2014 Coca-Cola: \\u0431\\u0440\\u0435\\u043D\\u0434 \\u0434\\u0435\\u0441\\u044F\\u0442\\u0438\\u043B\\u0435\\u0442\\u0438\\u044F\\u043C\\u0438 \\u0434\\u0435\\u0440\\u0436\\u0438\\u0442 \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F \\u0438 \\u043F\\u0430\\u043B\\u0438\\u0442\\u0440\\u0443 \\u043F\\u043E\\u0447\\u0442\\u0438 \\u043D\\u0435\\u0438\\u0437\\u043C\\u0435\\u043D\\u043D\\u044B\\u043C\\u0438, \\u043E\\u0431\\u043D\\u043E\\u0432\\u043B\\u044F\\u044F \\u043B\\u0438\\u0448\\u044C \\u043E\\u0444\\u043E\\u0440\\u043C\\u043B\\u0435\\u043D\\u0438\\u0435. \\u042D\\u0442\\u043E \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440 \\u0441\\u0438\\u043B\\u044B \\u043F\\u0440\\u0435\\u0435\\u043C\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u043E\\u0441\\u0442\\u0438, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0443 \\u0432\\u044B\\u0433\\u043E\\u0434\\u043D\\u0435\\u0435 \\u0443\\u043A\\u0440\\u0435\\u043F\\u043B\\u044F\\u0442\\u044C \\u0443\\u0437\\u043D\\u0430\\u0432\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C, \\u0447\\u0435\\u043C \\u043F\\u0435\\u0440\\u0435\\u0441\\u0442\\u0440\\u0430\\u0438\\u0432\\u0430\\u0442\\u044C \\u0435\\u0451. \\u041E\\u0444\\u0438\\u0446\\u0438\\u0430\\u043B\\u044C\\u043D\\u044B\\u0435 \\u0434\\u0435\\u0442\\u0430\\u043B\\u0438 \\u0440\\u043E\\u0441\\u0441\\u0438\\u0439\\u0441\\u043A\\u0438\\u0445 \\u043A\\u0435\\u0439\\u0441\\u043E\\u0432 \\u0441\\u0432\\u0435\\u0440\\u0435\\u043D\\u044B \\u043F\\u043E \\u043D\\u0435\\u0437\\u0430\\u0432\\u0438\\u0441\\u0438\\u043C\\u044B\\u043C \\u0434\\u0435\\u043B\\u043E\\u0432\\u044B\\u043C \\u0421\\u041C\\u0418 \\u043D\\u0430 \\u0434\\u0430\\u0442\\u0443 \\u043F\\u0443\\u0431\\u043B\\u0438\\u043A\\u0430\\u0446\\u0438\\u0438 (\\u0441\\u0441\\u044B\\u043B\\u043A\\u0438 \\u2014 \\u0432 \\u0442\\u0430\\u0431\\u043B\\u0438\\u0446\\u0435 \\u043A\\u0435\\u0439\\u0441\\u043E\\u0432 \\u0432\\u044B\\u0448\\u0435), \\u0430 \\u043D\\u0435 \\u0432\\u0437\\u044F\\u0442\\u044B \\u0438\\u0437 \\u0432\\u0442\\u043E\\u0440\\u0438\\u0447\\u043D\\u044B\\u0445 \\u043F\\u0435\\u0440\\u0435\\u0441\\u043A\\u0430\\u0437\\u043E\\u0432.\"), mdx(\"h2\", null, \"\\u041A\\u0430\\u043A \\u0438\\u0437\\u043C\\u0435\\u0440\\u0438\\u0442\\u044C \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u044C \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430\"), mdx(\"p\", null, \"\\u042D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u044C \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430 \\u0438\\u0437\\u043C\\u0435\\u0440\\u044F\\u044E\\u0442 \\u043F\\u043E \\u0443\\u0437\\u043D\\u0430\\u0432\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u0438 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430, \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A\\u0443 \\u0438 \\u0443\\u043F\\u043E\\u043C\\u0438\\u043D\\u0430\\u043D\\u0438\\u044F\\u043C, \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438 \\u0438 \\u0438\\u043D\\u0434\\u0435\\u043A\\u0441\\u0443 \\u043B\\u043E\\u044F\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432. \\u0427\\u0442\\u043E\\u0431\\u044B \\u043E\\u0446\\u0435\\u043D\\u043A\\u0430 \\u0431\\u044B\\u043B\\u0430 \\u0447\\u0435\\u0441\\u0442\\u043D\\u043E\\u0439, \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438 \\u0441\\u043D\\u0438\\u043C\\u0430\\u044E\\u0442 \\u0434\\u043E \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430 \\u0438 \\u0441\\u0440\\u0430\\u0432\\u043D\\u0438\\u0432\\u0430\\u044E\\u0442 \\u0441 \\u0434\\u0430\\u043D\\u043D\\u044B\\u043C\\u0438 \\u043F\\u043E\\u0441\\u043B\\u0435. \\u0411\\u0440\\u0435\\u043D\\u0434 \\u2014 \\u0438\\u0437\\u043C\\u0435\\u0440\\u0438\\u043C\\u044B\\u0439 \\u0430\\u043A\\u0442\\u0438\\u0432 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438, \\u0430 \\u043D\\u0435 \\u0430\\u0431\\u0441\\u0442\\u0440\\u0430\\u043A\\u0446\\u0438\\u044F: \\u0435\\u0433\\u043E \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u0435\\u0436\\u0435\\u0433\\u043E\\u0434\\u043D\\u043E \\u043E\\u0446\\u0435\\u043D\\u0438\\u0432\\u0430\\u0435\\u0442 \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://interbrand.com/best-global-brands/global/\"\n  }, \"\\u0440\\u0435\\u0439\\u0442\\u0438\\u043D\\u0433 Interbrand Best Global Brands\"), \".\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0423\\u0437\\u043D\\u0430\\u0432\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430 \\u2014 \\u0434\\u043E\\u043B\\u044F \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438, \\u043A\\u043E\\u0442\\u043E\\u0440\\u0430\\u044F \\u0443\\u0437\\u043D\\u0430\\u0451\\u0442 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044E; \\u0437\\u0430\\u043C\\u0435\\u0440\\u044F\\u044E\\u0442 \\u043E\\u043F\\u0440\\u043E\\u0441\\u0430\\u043C\\u0438 \\u0434\\u043E \\u0438 \\u043F\\u043E\\u0441\\u043B\\u0435.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0422\\u0440\\u0430\\u0444\\u0438\\u043A \\u0438 \\u0431\\u0440\\u0435\\u043D\\u0434\\u043E\\u0432\\u044B\\u0435 \\u0437\\u0430\\u043F\\u0440\\u043E\\u0441\\u044B \\u2014 \\u0440\\u043E\\u0441\\u0442 \\u0447\\u0438\\u0441\\u043B\\u0430 \\u043B\\u044E\\u0434\\u0435\\u0439, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0435 \\u0438\\u0449\\u0443\\u0442 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044E \\u043F\\u043E \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u044E, \\u0438 \\u043F\\u043E\\u0441\\u0435\\u0449\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u0438 \\u0441\\u0430\\u0439\\u0442\\u0430.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u041A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u2014 \\u043A\\u0430\\u043A \\u043E\\u0431\\u043D\\u043E\\u0432\\u043B\\u0451\\u043D\\u043D\\u044B\\u0439 \\u0431\\u0440\\u0435\\u043D\\u0434 \\u0432\\u043B\\u0438\\u044F\\u0435\\u0442 \\u043D\\u0430 \\u0434\\u043E\\u043B\\u044E \\u043F\\u043E\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043B\\u0435\\u0439, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0435 \\u0441\\u0442\\u0430\\u043D\\u043E\\u0432\\u044F\\u0442\\u0441\\u044F \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u043C\\u0438.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0418\\u043D\\u0434\\u0435\\u043A\\u0441 \\u043F\\u043E\\u0442\\u0440\\u0435\\u0431\\u0438\\u0442\\u0435\\u043B\\u044C\\u0441\\u043A\\u043E\\u0439 \\u043B\\u043E\\u044F\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u0438 (NPS) \\u2014 \\u0433\\u043E\\u0442\\u043E\\u0432\\u043D\\u043E\\u0441\\u0442\\u044C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432 \\u0440\\u0435\\u043A\\u043E\\u043C\\u0435\\u043D\\u0434\\u043E\\u0432\\u0430\\u0442\\u044C \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044E.\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0414\\u043E\\u043B\\u044F \\u0440\\u044B\\u043D\\u043A\\u0430 \\u0438 \\u0432\\u044B\\u0440\\u0443\\u0447\\u043A\\u0430 \\u2014 \\u0438\\u0442\\u043E\\u0433\\u043E\\u0432\\u044B\\u0439 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044C, \\u043D\\u0430 \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0439 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u0432\\u043B\\u0438\\u044F\\u0435\\u0442 \\u0432\\u043C\\u0435\\u0441\\u0442\\u0435 \\u0441 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u043C \\u0438 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u043E\\u043C.\")), mdx(\"p\", null, \"\\u0420\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u043D\\u0435 \\u0432 \\u0432\\u0430\\u043A\\u0443\\u0443\\u043C\\u0435: \\u0435\\u0433\\u043E \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442 \\u0443\\u0441\\u0438\\u043B\\u0438\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u043E\\u043D \\u043E\\u043F\\u0438\\u0440\\u0430\\u0435\\u0442\\u0441\\u044F \\u043D\\u0430 \\u043E\\u0431\\u0449\\u0443\\u044E \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://www.nimax.ru/blog/marketingovaya-strategiya-dlya-biznesa/\"\n  }, \"\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u043E\\u0432\\u0443\\u044E \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044E\"), \" \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438, \\u0430 \\u043E\\u0431\\u043D\\u043E\\u0432\\u043B\\u0451\\u043D\\u043D\\u0430\\u044F \\u0430\\u0439\\u0434\\u0435\\u043D\\u0442\\u0438\\u043A\\u0430 \\u043F\\u043E\\u0434\\u0434\\u0435\\u0440\\u0436\\u0430\\u043D\\u0430 \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://www.nimax.ru/blog/dizayn-vne-vremeni-kak-ostavatsya-aktualnym-v-epohu-peremen/\"\n  }, \"\\u0434\\u0438\\u0437\\u0430\\u0439\\u043D\\u043E\\u043C, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0439 \\u043D\\u0435 \\u0443\\u0441\\u0442\\u0430\\u0440\\u0435\\u0435\\u0442 \\u0447\\u0435\\u0440\\u0435\\u0437 \\u0433\\u043E\\u0434\"), \".\"), mdx(\"h2\", null, \"\\u041D\\u0430\\u0448\\u0438 \\u043A\\u0435\\u0439\\u0441\\u044B \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430\"), mdx(\"p\", null, \"Nimax \\u043F\\u0440\\u043E\\u0432\\u043E\\u0434\\u0438\\u043B \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u0434\\u043B\\u044F \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0439 \\u0438\\u0437 \\u0440\\u0430\\u0437\\u043D\\u044B\\u0445 \\u043E\\u0442\\u0440\\u0430\\u0441\\u043B\\u0435\\u0439 \\u2014 \\u043E\\u0442 \\u0431\\u0430\\u043D\\u043A\\u0430 \\u0434\\u043E \\u0434\\u0435\\u0432\\u0435\\u043B\\u043E\\u043F\\u0435\\u0440\\u0430 \\u043D\\u0435\\u0434\\u0432\\u0438\\u0436\\u0438\\u043C\\u043E\\u0441\\u0442\\u0438.\"), mdx(\"table\", null, mdx(\"thead\", {\n    parentName: \"table\"\n  }, mdx(\"tr\", {\n    parentName: \"thead\"\n  }, mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041A\\u043B\\u0438\\u0435\\u043D\\u0442\"), mdx(\"th\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0427\\u0442\\u043E \\u0441\\u0434\\u0435\\u043B\\u0430\\u043B\\u0438\"))), mdx(\"tbody\", {\n    parentName: \"table\"\n  }, mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, mdx(\"a\", {\n    parentName: \"td\",\n    \"href\": \"https://www.nimax.ru/uds/\"\n  }, \"UDS \\u2014 \\u0434\\u0435\\u0432\\u0435\\u043B\\u043E\\u043F\\u0435\\u0440 \\u043D\\u0435\\u0434\\u0432\\u0438\\u0436\\u0438\\u043C\\u043E\\u0441\\u0442\\u0438\")), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0420\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u0441 \\u043F\\u0435\\u0440\\u0435\\u0438\\u043C\\u0435\\u043D\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435\\u043C (\\xAB\\u0423\\u0440\\u0430\\u043B\\u0434\\u043E\\u043C\\u0441\\u0442\\u0440\\u043E\\u0439\\xBB \\u2192 UDS), \\u043D\\u043E\\u0432\\u043E\\u0435 \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435, \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F, \\u0431\\u0440\\u0435\\u043D\\u0434\\u0431\\u0443\\u043A. \\u041A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u0432\\u044B\\u0448\\u043B\\u0430 \\u043D\\u0430 \\u0444\\u0435\\u0434\\u0435\\u0440\\u0430\\u043B\\u044C\\u043D\\u044B\\u0439 \\u0440\\u044B\\u043D\\u043E\\u043A.\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, mdx(\"a\", {\n    parentName: \"td\",\n    \"href\": \"https://www.nimax.ru/pskb/\"\n  }, \"\\u041F\\u0421\\u041A\\u0411 \\u2014 \\u0431\\u0430\\u043D\\u043A \\u0434\\u043B\\u044F \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430\")), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041F\\u0435\\u0440\\u0432\\u044B\\u0439 \\u0437\\u0430 20+ \\u043B\\u0435\\u0442 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u0431\\u0430\\u043D\\u043A\\u0430: \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\xAB\\u0411\\u0430\\u043D\\u043A, \\u0441 \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u043C \\u043F\\u0440\\u043E\\u0441\\u0442\\u043E\\xBB, \\u043D\\u043E\\u0432\\u0430\\u044F \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u0430\\u044F \\u0438\\u0434\\u0435\\u043D\\u0442\\u0438\\u0444\\u0438\\u043A\\u0430\\u0446\\u0438\\u044F \\u0438 \\u0441\\u0430\\u0439\\u0442.\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, mdx(\"a\", {\n    parentName: \"td\",\n    \"href\": \"https://www.nimax.ru/emex/\"\n  }, \"Emex \\u2014 \\u043E\\u043D\\u043B\\u0430\\u0439\\u043D-\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442 \\u0430\\u0432\\u0442\\u043E\\u0437\\u0430\\u043F\\u0447\\u0430\\u0441\\u0442\\u0435\\u0439\")), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u0420\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043E\\u043D\\u043B\\u0430\\u0439\\u043D-\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0430: \\u043D\\u043E\\u0432\\u043E\\u0435 \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0438 \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u0430\\u044F \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0430.\")), mdx(\"tr\", {\n    parentName: \"tbody\"\n  }, mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, mdx(\"a\", {\n    parentName: \"td\",\n    \"href\": \"https://www.nimax.ru/uzhindoma/\"\n  }, \"\\u0423\\u0436\\u0438\\u043D \\u0434\\u043E\\u043C\\u0430 \\u2014 \\u0434\\u043E\\u0441\\u0442\\u0430\\u0432\\u043A\\u0430 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u0432 \\u0438 \\u0440\\u0435\\u0446\\u0435\\u043F\\u0442\\u043E\\u0432\")), mdx(\"td\", {\n    parentName: \"tr\",\n    \"align\": null\n  }, \"\\u041F\\u043E\\u043B\\u043D\\u044B\\u0439 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433: \\u043D\\u043E\\u0432\\u0430\\u044F \\u0430\\u0439\\u0434\\u0435\\u043D\\u0442\\u0438\\u043A\\u0430, \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F, \\u043C\\u0430\\u0441\\u043A\\u043E\\u0442, \\u0443\\u043F\\u0430\\u043A\\u043E\\u0432\\u043A\\u0430. \\u041F\\u043E \\u0441\\u043B\\u043E\\u0432\\u0430\\u043C \\u043E\\u0441\\u043D\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439, \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u044B \\u043F\\u0440\\u0438\\u043D\\u044F\\u043B\\u0438 \\u043D\\u043E\\u0432\\u044B\\u0439 \\u0434\\u0438\\u0437\\u0430\\u0439\\u043D \\u043F\\u043E\\u043B\\u043E\\u0436\\u0438\\u0442\\u0435\\u043B\\u044C\\u043D\\u043E.\")))), mdx(\"p\", null, \"\\u0412 Nimax \\u043C\\u044B \\u0432\\u044B\\u0441\\u0442\\u0440\\u0430\\u0438\\u0432\\u0430\\u0435\\u043C \\u0438 \\u043E\\u0431\\u043D\\u043E\\u0432\\u043B\\u044F\\u0435\\u043C \\u0431\\u0440\\u0435\\u043D\\u0434\\u044B: \\u043F\\u0440\\u043E\\u0432\\u043E\\u0434\\u0438\\u043C \\u0430\\u0443\\u0434\\u0438\\u0442, \\u0441\\u043E\\u0431\\u0438\\u0440\\u0430\\u0435\\u043C \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435, \\u0440\\u0430\\u0437\\u0440\\u0430\\u0431\\u0430\\u0442\\u044B\\u0432\\u0430\\u0435\\u043C \\u0430\\u0439\\u0434\\u0435\\u043D\\u0442\\u0438\\u043A\\u0443 \\u0438 \\u043F\\u043E\\u043C\\u043E\\u0433\\u0430\\u0435\\u043C \\u0432\\u043D\\u0435\\u0434\\u0440\\u0438\\u0442\\u044C \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u044F \\u0442\\u0430\\u043A, \\u0447\\u0442\\u043E\\u0431\\u044B \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u043D\\u0435 \\u0440\\u0430\\u0441\\u0442\\u0435\\u0440\\u044F\\u043B\\u0430 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E.\"), mdx(\"p\", null, \"\\u0415\\u0441\\u043B\\u0438 \\u0447\\u0443\\u0432\\u0441\\u0442\\u0432\\u0443\\u0435\\u0442\\u0435, \\u0447\\u0442\\u043E \\u0431\\u0440\\u0435\\u043D\\u0434 \\u0443\\u0441\\u0442\\u0430\\u0440\\u0435\\u043B \\u0438\\u043B\\u0438 \\u043C\\u0435\\u0448\\u0430\\u0435\\u0442 \\u0440\\u043E\\u0441\\u0442\\u0443, \\u043D\\u043E \\u0431\\u043E\\u0438\\u0442\\u0435\\u0441\\u044C \\u043F\\u043E\\u0442\\u0435\\u0440\\u044F\\u0442\\u044C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432 \\u2014 \\u043E\\u0431\\u0441\\u0443\\u0434\\u0438\\u0442\\u0435 \\u0437\\u0430\\u0434\\u0430\\u0447\\u0443 \\u0441 \\u043D\\u0430\\u043C\\u0438 \\u043D\\u0430 \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u0435 \\u0443\\u0441\\u043B\\u0443\\u0433\\u0438 \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://www.nimax.ru/brands/\"\n  }, \"\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430 \\u0438 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433\\u0430 Nimax\"), \". \\u041D\\u0430\\u0447\\u043D\\u0451\\u043C \\u0441 \\u0430\\u0443\\u0434\\u0438\\u0442\\u0430 \\u0438 \\u0447\\u0435\\u0441\\u0442\\u043D\\u043E \\u0441\\u043A\\u0430\\u0436\\u0435\\u043C, \\u043D\\u0443\\u0436\\u0435\\u043D \\u043B\\u0438 \\u0432\\u0430\\u043C \\u043F\\u043E\\u043B\\u043D\\u044B\\u0439 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u0438\\u043B\\u0438 \\u0434\\u043E\\u0441\\u0442\\u0430\\u0442\\u043E\\u0447\\u043D\\u043E \\u043E\\u0431\\u043D\\u043E\\u0432\\u0438\\u0442\\u044C \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B.\"), mdx(\"h2\", null, \"\\u0427\\u0430\\u0441\\u0442\\u044B\\u0435 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u044B\"), mdx(\"h4\", null, \"\\u0417\\u0430\\u0447\\u0435\\u043C \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u043D\\u0443\\u0436\\u0435\\u043D \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433?\"), mdx(\"p\", null, \"\\u0427\\u0442\\u043E\\u0431\\u044B \\u043F\\u0440\\u0438\\u0432\\u0435\\u0441\\u0442\\u0438 \\u043E\\u0431\\u0440\\u0430\\u0437 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0432 \\u0441\\u043E\\u043E\\u0442\\u0432\\u0435\\u0442\\u0441\\u0442\\u0432\\u0438\\u0435 \\u0441 \\u0440\\u0435\\u0430\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u044C\\u044E: \\u043E\\u0431\\u043D\\u043E\\u0432\\u0438\\u0442\\u044C \\u0443\\u0441\\u0442\\u0430\\u0440\\u0435\\u0432\\u0448\\u0438\\u0439 \\u0438\\u043C\\u0438\\u0434\\u0436, \\u043E\\u0442\\u0440\\u0430\\u0437\\u0438\\u0442\\u044C \\u043D\\u043E\\u0432\\u043E\\u0435 \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u043E\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0438\\u043B\\u0438 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442, \\u0432\\u044B\\u0439\\u0442\\u0438 \\u043D\\u0430 \\u043D\\u043E\\u0432\\u0443\\u044E \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E, \\u043E\\u0431\\u044A\\u0435\\u0434\\u0438\\u043D\\u0438\\u0442\\u044C \\u0431\\u0440\\u0435\\u043D\\u0434\\u044B \\u043F\\u043E\\u0441\\u043B\\u0435 \\u0441\\u043B\\u0438\\u044F\\u043D\\u0438\\u044F \\u0438\\u043B\\u0438 \\u0434\\u0438\\u0441\\u0442\\u0430\\u043D\\u0446\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C\\u0441\\u044F \\u043E\\u0442 \\u0440\\u0435\\u043F\\u0443\\u0442\\u0430\\u0446\\u0438\\u043E\\u043D\\u043D\\u043E\\u0433\\u043E \\u043A\\u0440\\u0438\\u0437\\u0438\\u0441\\u0430. \\u0415\\u0441\\u043B\\u0438 \\u0431\\u0440\\u0435\\u043D\\u0434 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u0438 \\u0440\\u0430\\u0441\\u0442\\u0451\\u0442, \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043D\\u0435 \\u043D\\u0443\\u0436\\u0435\\u043D.\"), mdx(\"h4\", null, \"\\u0427\\u0435\\u043C \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043E\\u0442\\u043B\\u0438\\u0447\\u0430\\u0435\\u0442\\u0441\\u044F \\u043E\\u0442 \\u0440\\u0435\\u0441\\u0442\\u0430\\u0439\\u043B\\u0438\\u043D\\u0433\\u0430 \\u0438 \\u0440\\u0435\\u0434\\u0438\\u0437\\u0430\\u0439\\u043D\\u0430?\"), mdx(\"p\", null, \"\\u041F\\u0440\\u043E\\u0449\\u0435 \\u0432\\u0441\\u0435\\u0433\\u043E \\u0437\\u0430\\u043F\\u043E\\u043C\\u043D\\u0438\\u0442\\u044C \\u043F\\u043E \\u043E\\u0431\\u044A\\u0435\\u043A\\u0442\\u0443 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u0439: \\u0440\\u0435\\u0434\\u0438\\u0437\\u0430\\u0439\\u043D \\u0442\\u0440\\u043E\\u0433\\u0430\\u0435\\u0442 \\u043E\\u0434\\u0438\\u043D \\u043D\\u043E\\u0441\\u0438\\u0442\\u0435\\u043B\\u044C (\\u043D\\u0430\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440, \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0441\\u0430\\u0439\\u0442), \\u0440\\u0435\\u0441\\u0442\\u0430\\u0439\\u043B\\u0438\\u043D\\u0433 \\u2014 \\u0432\\u0435\\u0441\\u044C \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B \\u0441\\u0440\\u0430\\u0437\\u0443 (\\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F, \\u0446\\u0432\\u0435\\u0442\\u0430, \\u0448\\u0440\\u0438\\u0444\\u0442\\u044B), \\u0430 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u0438\\u0434\\u0451\\u0442 \\u0434\\u0430\\u043B\\u044C\\u0448\\u0435 \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u0430 \\u2014 \\u043C\\u0435\\u043D\\u044F\\u0435\\u0442 \\u0442\\u043E, \\u0447\\u0442\\u043E \\u0431\\u0440\\u0435\\u043D\\u0434 \\u043E\\u0431\\u0435\\u0449\\u0430\\u0435\\u0442 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438. \\u0421\\u043F\\u0443\\u0442\\u0430\\u0442\\u044C \\u043B\\u0435\\u0433\\u043A\\u043E \\u043D\\u0430 \\u0441\\u043B\\u043E\\u0432\\u0430\\u0445, \\u043D\\u043E \\u043F\\u043E \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442\\u0443 \\u0438 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442\\u0443 \\u044D\\u0442\\u043E \\u0440\\u0430\\u0437\\u043D\\u044B\\u0435 \\u043F\\u043E \\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0443 \\u0437\\u0430\\u0434\\u0430\\u0447\\u0438.\"), mdx(\"h4\", null, \"\\u0421\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0441\\u0442\\u043E\\u0438\\u0442 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433?\"), mdx(\"p\", null, \"\\u0415\\u0434\\u0438\\u043D\\u043E\\u0439 \\u0446\\u0435\\u043D\\u044B \\u043D\\u0435\\u0442: \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u0437\\u0430\\u0432\\u0438\\u0441\\u0438\\u0442 \\u043E\\u0442 \\u0433\\u043B\\u0443\\u0431\\u0438\\u043D\\u044B \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u0439 (\\u0447\\u0430\\u0441\\u0442\\u0438\\u0447\\u043D\\u044B\\u0439 \\u0438\\u043B\\u0438 \\u043F\\u043E\\u043B\\u043D\\u044B\\u0439), \\u0440\\u0430\\u0437\\u043C\\u0435\\u0440\\u0430 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438, \\u0447\\u0438\\u0441\\u043B\\u0430 \\u0442\\u043E\\u0447\\u0435\\u043A \\u043A\\u043E\\u043D\\u0442\\u0430\\u043A\\u0442\\u0430 \\u0438 \\u043E\\u0431\\u044A\\u0451\\u043C\\u0430 \\u0438\\u0441\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u043D\\u0438\\u0439. \\u041F\\u043E\\u0440\\u044F\\u0434\\u043E\\u043A \\u0446\\u0438\\u0444\\u0440 \\u043F\\u043E \\u043F\\u0443\\u0431\\u043B\\u0438\\u0447\\u043D\\u044B\\u043C \\u0440\\u043E\\u0441\\u0441\\u0438\\u0439\\u0441\\u043A\\u0438\\u043C \\u043A\\u0435\\u0439\\u0441\\u0430\\u043C: \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://www.rbc.ru/technology_and_media/30/03/2023/6422e32d9a7947656f684cb2\"\n  }, \"\\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u041C\\u0422\\u0421 \\u0432 2023 \\u0433\\u043E\\u0434\\u0443 (\\u0440\\u0430\\u0437\\u0440\\u0430\\u0431\\u043E\\u0442\\u043A\\u0430 \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F\\u0430) \\u043E\\u0431\\u043E\\u0448\\u0451\\u043B\\u0441\\u044F \\u0432 20\\u201330 \\u043C\\u043B\\u043D \\u0440\\u0443\\u0431\\u043B\\u0435\\u0439\"), \", \\u0430 \", mdx(\"a\", {\n    parentName: \"p\",\n    \"href\": \"https://www.forbes.ru/finansy-i-investicii/411417-zabudem-kak-strashnyy-son-kak-sberbank-tri-goda-prevrashchalsya-v-sber\"\n  }, \"\\u043F\\u043E\\u043B\\u043D\\u044B\\u0439 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u0421\\u0431\\u0435\\u0440\\u0431\\u0430\\u043D\\u043A\\u0430 \\u0432 \\u0421\\u0431\\u0435\\u0440 \\u0432 2020 \\u0433\\u043E\\u0434\\u0443 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F \\u043E\\u0446\\u0435\\u043D\\u0438\\u043B\\u0430 \\u0432 2,5 \\u043C\\u043B\\u0440\\u0434 \\u0440\\u0443\\u0431\\u043B\\u0435\\u0439 \\u0434\\u043E\\u043F\\u043E\\u043B\\u043D\\u0438\\u0442\\u0435\\u043B\\u044C\\u043D\\u044B\\u0445 \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u043E\\u0432 \\u043D\\u0430 5\\u20136 \\u043B\\u0435\\u0442\"), \" \\u2014 \\u0432 \\u043E\\u0441\\u043D\\u043E\\u0432\\u043D\\u043E\\u043C \\u043D\\u0430 \\u0437\\u0430\\u043C\\u0435\\u043D\\u0443 \\u0432\\u044B\\u0432\\u0435\\u0441\\u043E\\u043A \\u0438 \\u043E\\u0444\\u043E\\u0440\\u043C\\u043B\\u0435\\u043D\\u0438\\u0435 \\u043E\\u0442\\u0434\\u0435\\u043B\\u0435\\u043D\\u0438\\u0439. \\u041E\\u0431\\u0435 \\u0446\\u0438\\u0444\\u0440\\u044B \\u2014 \\u043E\\u0446\\u0435\\u043D\\u043A\\u0438 \\u0434\\u0435\\u043B\\u043E\\u0432\\u044B\\u0445 \\u0421\\u041C\\u0418, \\u0430 \\u043D\\u0435 \\u043E\\u0444\\u0438\\u0446\\u0438\\u0430\\u043B\\u044C\\u043D\\u043E \\u0440\\u0430\\u0441\\u043A\\u0440\\u044B\\u0442\\u044B\\u0435 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F\\u043C\\u0438 \\u0441\\u0443\\u043C\\u043C\\u044B, \\u043F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u043E\\u0440\\u0438\\u0435\\u043D\\u0442\\u0438\\u0440\\u0443\\u0439\\u0442\\u0435\\u0441\\u044C \\u043D\\u0430 \\u043F\\u043E\\u0440\\u044F\\u0434\\u043E\\u043A \\u0432\\u0435\\u043B\\u0438\\u0447\\u0438\\u043D\\u044B, \\u0430 \\u043D\\u0435 \\u043D\\u0430 \\u0442\\u043E\\u0447\\u043D\\u043E\\u0435 \\u0437\\u043D\\u0430\\u0447\\u0435\\u043D\\u0438\\u0435. \\u0427\\u0430\\u0441\\u0442\\u0438\\u0447\\u043D\\u043E\\u0435 \\u043E\\u0431\\u043D\\u043E\\u0432\\u043B\\u0435\\u043D\\u0438\\u0435 \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u0430 \\u0434\\u043B\\u044F \\u0441\\u0440\\u0435\\u0434\\u043D\\u0435\\u0433\\u043E \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430 \\u0441\\u0442\\u043E\\u0438\\u0442 \\u043D\\u0430 \\u043F\\u043E\\u0440\\u044F\\u0434\\u043A\\u0438 \\u043C\\u0435\\u043D\\u044C\\u0448\\u0435, \\u0447\\u0435\\u043C \\u044D\\u0442\\u0438 \\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u043D\\u044B\\u0435 \\u043A\\u043E\\u0440\\u043F\\u043E\\u0440\\u0430\\u0442\\u0438\\u0432\\u043D\\u044B\\u0435 \\u043A\\u0435\\u0439\\u0441\\u044B. \\u0422\\u043E\\u0447\\u043D\\u0443\\u044E \\u0432\\u0438\\u043B\\u043A\\u0443 \\u043F\\u043E\\u0434 \\u0441\\u0432\\u043E\\u044E \\u0437\\u0430\\u0434\\u0430\\u0447\\u0443 \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u043F\\u043E\\u0441\\u043B\\u0435 \\u0430\\u0443\\u0434\\u0438\\u0442\\u0430.\"), mdx(\"h4\", null, \"\\u0427\\u0442\\u043E \\u0442\\u0430\\u043A\\u043E\\u0435 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043F\\u0440\\u043E\\u0441\\u0442\\u044B\\u043C\\u0438 \\u0441\\u043B\\u043E\\u0432\\u0430\\u043C\\u0438?\"), mdx(\"p\", null, \"\\u041A\\u043E\\u0440\\u043E\\u0442\\u043A\\u0438\\u0439 \\u0442\\u0435\\u0441\\u0442 \\u043D\\u0430 \\u043F\\u043E\\u043D\\u0438\\u043C\\u0430\\u043D\\u0438\\u0435: \\u0435\\u0441\\u043B\\u0438 \\u043F\\u043E\\u043C\\u0435\\u043D\\u044F\\u0442\\u044C \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u043B\\u043E\\u0433\\u043E\\u0442\\u0438\\u043F \\u0438 \\u0446\\u0432\\u0435\\u0442\\u0430, \\u0430 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044E, \\u0442\\u043E\\u043D \\u043E\\u0431\\u0449\\u0435\\u043D\\u0438\\u044F \\u0438 \\u043E\\u0431\\u0435\\u0449\\u0430\\u043D\\u0438\\u0435 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0443 \\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u0442\\u044C \\u043F\\u0440\\u0435\\u0436\\u043D\\u0438\\u043C\\u0438 \\u2014 \\u044D\\u0442\\u043E \\u0440\\u0435\\u0441\\u0442\\u0430\\u0439\\u043B\\u0438\\u043D\\u0433, \\u043D\\u0435 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433. \\u041D\\u0430\\u0441\\u0442\\u043E\\u044F\\u0449\\u0438\\u0439 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u044F\\u044E\\u0442 \\u043D\\u0435 \\u043F\\u043E \\u043A\\u0430\\u0440\\u0442\\u0438\\u043D\\u043A\\u0435, \\u0430 \\u043F\\u043E \\u043E\\u0442\\u0432\\u0435\\u0442\\u0443 \\u043D\\u0430 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441 \\xAB\\u0447\\u0442\\u043E \\u0442\\u0435\\u043F\\u0435\\u0440\\u044C \\u043F\\u043E-\\u0434\\u0440\\u0443\\u0433\\u043E\\u043C\\u0443 \\u043E\\u0431\\u0435\\u0449\\u0430\\u0435\\u0442 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F\\xBB.\"), mdx(\"h4\", null, \"\\u041A\\u0430\\u043A \\u043F\\u0440\\u043E\\u0432\\u0435\\u0441\\u0442\\u0438 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u0438 \\u043D\\u0435 \\u043F\\u043E\\u0442\\u0435\\u0440\\u044F\\u0442\\u044C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432?\"), mdx(\"p\", null, \"\\u041F\\u0440\\u043E\\u0432\\u043E\\u0434\\u0438\\u0442\\u044C \\u043F\\u043E\\u0441\\u0442\\u0435\\u043F\\u0435\\u043D\\u043D\\u043E, \\u0441\\u043E\\u0445\\u0440\\u0430\\u043D\\u044F\\u0442\\u044C \\u0443\\u0437\\u043D\\u0430\\u0432\\u0430\\u0435\\u043C\\u044B\\u0435 \\u044D\\u043B\\u0435\\u043C\\u0435\\u043D\\u0442\\u044B (\\u0446\\u0432\\u0435\\u0442, \\u0444\\u043E\\u0440\\u043C\\u0443, \\u0447\\u0430\\u0441\\u0442\\u044C \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u044F), \\u0437\\u0430\\u0440\\u0430\\u043D\\u0435\\u0435 \\u043E\\u0431\\u044A\\u044F\\u0441\\u043D\\u044F\\u0442\\u044C \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438 \\u043F\\u0440\\u0438\\u0447\\u0438\\u043D\\u044B \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u0439 \\u0438 \\u0432\\u043E\\u0432\\u043B\\u0435\\u043A\\u0430\\u0442\\u044C \\u0441\\u043E\\u0442\\u0440\\u0443\\u0434\\u043D\\u0438\\u043A\\u043E\\u0432. \\u0420\\u0435\\u0437\\u043A\\u0430\\u044F \\u0441\\u043C\\u0435\\u043D\\u0430 \\u0432\\u0441\\u0435\\u0433\\u043E \\u0438 \\u0441\\u0440\\u0430\\u0437\\u0443 \\u0431\\u0435\\u0437 \\u043F\\u043E\\u0434\\u0433\\u043E\\u0442\\u043E\\u0432\\u043A\\u0438 \\u2014 \\u0433\\u043B\\u0430\\u0432\\u043D\\u044B\\u0439 \\u0438\\u0441\\u0442\\u043E\\u0447\\u043D\\u0438\\u043A \\u043F\\u043E\\u0442\\u0435\\u0440\\u044C.\"), mdx(\"h4\", null, \"\\u041A\\u0430\\u043A\\u0438\\u0435 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0434\\u0435\\u043B\\u0430\\u043B\\u0438 \\u0440\\u0435\\u0431\\u0440\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433?\"), mdx(\"p\", null, \"\\u0418\\u0437 \\u0433\\u0440\\u043E\\u043C\\u043A\\u0438\\u0445 \\u0440\\u043E\\u0441\\u0441\\u0438\\u0439\\u0441\\u043A\\u0438\\u0445 \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440\\u043E\\u0432 \\u2014 \\u0421\\u0431\\u0435\\u0440 (2020), \\u0422-\\u0411\\u0430\\u043D\\u043A (2024), \\u041C\\u0422\\u0421; \\u0438\\u0437 \\u043C\\u0438\\u0440\\u043E\\u0432\\u044B\\u0445 \\u2014 Burger King \\u0438 \\u043E\\u0441\\u0442\\u043E\\u0440\\u043E\\u0436\\u043D\\u044B\\u0435 \\u043E\\u0431\\u043D\\u043E\\u0432\\u043B\\u0435\\u043D\\u0438\\u044F Coca-Cola. \\u041F\\u043E\\u0434\\u0440\\u043E\\u0431\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0441 \\u0433\\u043E\\u0434\\u0430\\u043C\\u0438 \\u0438 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442\\u0430\\u043C\\u0438 \\u2014 \\u0432 \\u0442\\u0430\\u0431\\u043B\\u0438\\u0446\\u0435 \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440\\u043E\\u0432 \\u0432\\u044B\\u0448\\u0435.\"), mdx(\"h2\", null, \"\\u041F\\u043E\\u0445\\u043E\\u0436\\u0438\\u0435 \\u0441\\u0442\\u0430\\u0442\\u044C\\u0438\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, mdx(\"a\", {\n    parentName: \"li\",\n    \"href\": \"https://www.nimax.ru/blog/marketingovaya-strategiya-dlya-biznesa/\"\n  }, \"\\u041C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u043E\\u0432\\u0430\\u044F \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F \\u0434\\u043B\\u044F \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430: \\u0447\\u0442\\u043E \\u044D\\u0442\\u043E \\u0438 \\u043A\\u0430\\u043A \\u0435\\u0451 \\u0440\\u0430\\u0437\\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0442\\u044C \\u043F\\u043E \\u0448\\u0430\\u0433\\u0430\\u043C\")), mdx(\"li\", {\n    parentName: \"ul\"\n  }, mdx(\"a\", {\n    parentName: \"li\",\n    \"href\": \"https://www.nimax.ru/blog/brendbuk-chto-vhodit-i-zachem-nuzhen-biznesu/\"\n  }, \"\\u0411\\u0440\\u0435\\u043D\\u0434\\u0431\\u0443\\u043A: \\u0447\\u0442\\u043E \\u0432\\u0445\\u043E\\u0434\\u0438\\u0442 \\u0438 \\u0437\\u0430\\u0447\\u0435\\u043C \\u043D\\u0443\\u0436\\u0435\\u043D \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0443\"))));\n}\n;\nMDXContent.isMDXComponent = true;","frontmatter":{"title":"Ребрендинг компании: что это, когда он нужен и как его провести","seo_title":"Ребрендинг компании: зачем нужен и как провести","description":"Что такое ребрендинг компании простыми словами, когда он нужен, чем отличается от рестайлинга и редизайна. Этапы, примеры и экспертный разбор Nimax.","cover_image":"/images/blog/cover-rebrending-kompanii-chto-eto-kogda-on-nuzhen-i-kak-ego-provesti.png","author":"aksinya-kupina","tags":"брендинг, стратегия","read_time":11,"collection":"kak-sdelat","is_material":null,"download_url":null,"date":"2026-08-03","faq":[{"question":"Зачем компании нужен ребрендинг?","answer":"Чтобы привести образ компании в соответствие с реальностью: обновить устаревший имидж, отразить новое позиционирование или продукт, выйти на новую аудиторию, объединить бренды после слияния или дистанцироваться от репутационного кризиса. Если бренд работает и растёт, ребрендинг не нужен."},{"question":"Чем ребрендинг отличается от рестайлинга и редизайна?","answer":"Проще всего запомнить по объекту изменений: редизайн трогает один носитель (например, только сайт), рестайлинг — весь визуал сразу (логотип, цвета, шрифты), а ребрендинг идёт дальше визуала — меняет то, что бренд обещает аудитории. Спутать легко на словах, но по бюджету и результату это разные по масштабу задачи."},{"question":"Сколько стоит ребрендинг?","answer":"Единой цены нет: стоимость зависит от глубины изменений (частичный или полный), размера компании, числа точек контакта и объёма исследований. Порядок цифр по публичным российским кейсам: ребрендинг МТС в 2023 году (разработка логотипа) обошёлся в 20–30 млн рублей, а полный ребрендинг Сбербанка в Сбер в 2020 году компания оценила в 2,5 млрд рублей дополнительных расходов на 5–6 лет — в основном на замену вывесок и оформление отделений. Обе цифры — оценки деловых СМИ, а не официально раскрытые компаниями суммы, поэтому ориентируйтесь на порядок величины, а не на точное значение. Частичное обновление визуала для среднего бизнеса стоит на порядки меньше, чем эти масштабные корпоративные кейсы. Точную вилку под свою задачу называют после аудита."},{"question":"Что такое ребрендинг простыми словами?","answer":"Короткий тест на понимание: если поменять только логотип и цвета, а стратегию, тон общения и обещание клиенту оставить прежними — это рестайлинг, не ребрендинг. Настоящий ребрендинг проверяют не по картинке, а по ответу на вопрос «что теперь по-другому обещает компания»."},{"question":"Как провести ребрендинг и не потерять клиентов?","answer":"Проводить постепенно, сохранять узнаваемые элементы (цвет, форму, часть названия), заранее объяснять аудитории причины изменений и вовлекать сотрудников. Резкая смена всего и сразу без подготовки — главный источник потерь."},{"question":"Какие компании делали ребрендинг?","answer":"Из громких российских примеров — Сбер (2020), Т-Банк (2024), МТС; из мировых — Burger King и осторожные обновления Coca-Cola."}]},"fields":{"slug":"rebrending-kompanii-chto-eto-kogda-on-nuzhen-i-kak-ego-provesti","uri":"/blog/rebrending-kompanii-chto-eto-kogda-on-nuzhen-i-kak-ego-provesti/"}},"allMdx":{"edges":[{"node":{"frontmatter":{"title":"Брендбук: что в него входит и зачем он нужен бизнесу","cover_image":"/images/blog/cover-brendbuk-chto-vhodit-i-zachem-nuzhen-biznesu.png","collection":"kak-sdelat","tags":"брендинг, стратегия"},"fields":{"slug":"brendbuk-chto-vhodit-i-zachem-nuzhen-biznesu","uri":"/blog/brendbuk-chto-vhodit-i-zachem-nuzhen-biznesu/"}}},{"node":{"frontmatter":{"title":"Коммуникационная стратегия бренда: что в неё входит и как её 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