{"componentChunkName":"component---src-containers-blog-post-js","path":"/blog/voronka-prodazh/","result":{"data":{"page":{"body":"var _excluded = [\"components\"];\nfunction _extends() { return _extends = Object.assign ? Object.assign.bind() : function (n) { for (var e = 1; e < arguments.length; e++) { var t = arguments[e]; for (var r in t) ({}).hasOwnProperty.call(t, r) && (n[r] = t[r]); } return n; }, _extends.apply(null, arguments); }\nfunction _objectWithoutProperties(e, t) { if (null == e) return {}; var o, r, i = _objectWithoutPropertiesLoose(e, t); if (Object.getOwnPropertySymbols) { var n = Object.getOwnPropertySymbols(e); for (r = 0; r < n.length; r++) o = n[r], -1 === t.indexOf(o) && {}.propertyIsEnumerable.call(e, o) && (i[o] = e[o]); } return i; }\nfunction _objectWithoutPropertiesLoose(r, e) { if (null == r) return {}; var t = {}; for (var n in r) if ({}.hasOwnProperty.call(r, n)) { if (-1 !== e.indexOf(n)) continue; t[n] = r[n]; } return t; }\n/* @jsxRuntime classic */\n/* @jsx mdx */\n\nvar _frontmatter = {\n \"title\": \"Воронка продаж: что это и как построить для бизнеса\",\n \"seo_title\": \"Воронка продаж: что это и как построить\",\n \"description\": \"Разбираем, что такое воронка продаж, из каких этапов она состоит и как построить её для своего бизнеса: с примером, расчётом конверсии и частыми ошибками.\",\n \"date\": \"2026-09-25\",\n \"slug\": \"voronka-prodazh\",\n \"cover_image\": \"/images/blog/cover-voronka-prodazh.webp\",\n \"author\": \"dasha-glavatskih\",\n \"tags\": \"маркетинг, перформанс, стратегия\",\n \"read_time\": 15,\n \"collection\": \"kak-sdelat\",\n \"faq\": [{\n \"question\": \"Как построить воронку продаж?\",\n \"answer\": \"Опишите клиента и его задачу, распишите путь по этапам, задайте каждому этапу действие и метрику, приведите трафик на верх воронки, зафиксируйте воронку в CRM и раз в месяц улучшайте её по конверсии этапов.\"\n }, {\n \"question\": \"Как выглядит воронка продаж на примере?\",\n \"answer\": \"В условном интернет-магазине на сайт приходят 5000 человек, 400 кладут товар в корзину, 200 начинают оформлять заказ, 100 платят. Общая конверсия составляет 2%, а самый простой резерв роста находится на последнем шаге, между оформлением и оплатой.\"\n }, {\n \"question\": \"Какие бывают воронки продаж?\",\n \"answer\": \"Три основных вида: классическая воронка по модели AIDA для услуг и B2B, автоворонка для недорогих цифровых продуктов и воронка TOFU-MOFU-BOFU для контент-маркетинга с долгим циклом сделки.\"\n }, {\n \"question\": \"Как работает воронка продаж?\",\n \"answer\": \"Воронка ведёт клиента через этапы от знакомства до покупки, и на каждом шаге измеряют, сколько людей дошло до следующего. По этим числам видно, где клиенты уходят, и можно менять именно эту часть пути.\"\n }, {\n \"question\": \"Как настроить воронку продаж в CRM?\",\n \"answer\": \"Создайте в CRM стадии сделки по этапам воронки, назначьте каждой заявке ответственного и срок, добавьте автоматические задачи менеджеру и настройте отчёт по конверсии между стадиями. Так каждая заявка проходит воронку и не теряется.\"\n }, {\n \"question\": \"Зачем нужна воронка продаж бизнесу?\",\n \"answer\": \"Воронка показывает, на каком этапе бизнес теряет клиентов и во что это обходится. Это позволяет планировать бюджет на рекламу и улучшать конкретный шаг пути клиента.\"\n }]\n};\nvar layoutProps = {\n _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n var components = _ref.components,\n props = _objectWithoutProperties(_ref, _excluded);\n return mdx(MDXLayout, _extends({}, layoutProps, props, {\n components: components,\n mdxType: \"MDXLayout\"\n }), mdx(\"p\", null, \"\\u0412\\u043E\\u0440\\u043E\\u043D\\u043A\\u043E\\u0439 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u043C\\u043E\\u0434\\u0435\\u043B\\u044C \\u043F\\u0443\\u0442\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u043E\\u0442 \\u043F\\u0435\\u0440\\u0432\\u043E\\u0433\\u043E \\u0437\\u043D\\u0430\\u043A\\u043E\\u043C\\u0441\\u0442\\u0432\\u0430 \\u0441 \\u0442\\u043E\\u0432\\u0430\\u0440\\u043E\\u043C \\u0438\\u043B\\u0438 \\u0443\\u0441\\u043B\\u0443\\u0433\\u043E\\u0439 \\u0434\\u043E 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\\u041F\\u043E\\u0441\\u043B\\u0435\\u0434\\u043D\\u0438\\u0439 \\u0448\\u0430\\u0433 \\u043B\\u0443\\u0447\\u0448\\u0435 \\u043E\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u0438\\u0442\\u044C \\u0441\\u0442\\u0440\\u043E\\u0433\\u043E.\"), mdx(\"h2\", null, \"\\u0417\\u0430\\u0447\\u0435\\u043C \\u043D\\u0443\\u0436\\u043D\\u0430 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0443\"), mdx(\"p\", null, \"\\u0412\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 \\u043D\\u0443\\u0436\\u043D\\u0430, \\u0447\\u0442\\u043E\\u0431\\u044B \\u0443\\u0432\\u0438\\u0434\\u0435\\u0442\\u044C, \\u043D\\u0430 \\u043A\\u0430\\u043A\\u043E\\u043C \\u0448\\u0430\\u0433\\u0435 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441 \\u0442\\u0435\\u0440\\u044F\\u0435\\u0442 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432 \\u0438 \\u0432\\u043E \\u0447\\u0442\\u043E \\u044D\\u0442\\u043E \\u043E\\u0431\\u0445\\u043E\\u0434\\u0438\\u0442\\u0441\\u044F. \\u0424\\u0440\\u0430\\u0437\\u0430 \\xAB\\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u043C\\u0430\\u043B\\u043E\\xBB \\u043D\\u0438\\u0447\\u0435\\u0433\\u043E \\u043D\\u0435 \\u043E\\u0431\\u044A\\u044F\\u0441\\u043D\\u044F\\u0435\\u0442: \\u043D\\u0435\\u044F\\u0441\\u043D\\u043E, \\u043B\\u044E\\u0434\\u0438 \\u043D\\u0435 \\u043F\\u0440\\u0438\\u0445\\u043E\\u0434\\u044F\\u0442 \\u0438\\u043B\\u0438 \\u043F\\u0440\\u0438\\u0445\\u043E\\u0434\\u044F\\u0442 \\u0438 \\u043D\\u0435 \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u044E\\u0442, \\u0430 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u0435\\u0442 \\u043D\\u0430 \\u044D\\u0442\\u043E \\u0446\\u0438\\u0444\\u0440\\u0430\\u043C\\u0438. \\u0427\\u0442\\u043E \\u043E\\u043D\\u0430 \\u0434\\u0430\\u0451\\u0442 \\u043D\\u0430 \\u043F\\u0440\\u0430\\u043A\\u0442\\u0438\\u043A\\u0435:\"), mdx(\"ul\", null, mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442 \\u0443\\u0437\\u043A\\u043E\\u0435 \\u043C\\u0435\\u0441\\u0442\\u043E.\"), \" \\u0415\\u0441\\u043B\\u0438 \\u0438\\u0437 \\u0441\\u0442\\u0430 \\u043F\\u043E\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043B\\u0435\\u0439 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443 \\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u044E\\u0442 \\u0434\\u0432\\u043E\\u0435, \\u0430 \\u0438\\u0437 \\u0434\\u0435\\u0441\\u044F\\u0442\\u0438 \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u044E\\u0442 \\u0434\\u0435\\u0432\\u044F\\u0442\\u044C, \\u043F\\u0440\\u043E\\u0431\\u043B\\u0435\\u043C\\u0430 \\u0432 \\u0441\\u0430\\u0439\\u0442\\u0435 \\u0438\\u043B\\u0438 \\u043F\\u0440\\u0435\\u0434\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u0438, \\u0430 \\u043E\\u0442\\u0434\\u0435\\u043B \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u0438\\u0441\\u043F\\u0440\\u0430\\u0432\\u043D\\u043E.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0421\\u0447\\u0438\\u0442\\u0430\\u0435\\u0442 \\u0446\\u0435\\u043D\\u0443 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430.\"), \" \\u0420\\u0430\\u0441\\u0445\\u043E\\u0434\\u044B \\u043D\\u0430 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443 \\u0434\\u0435\\u043B\\u044F\\u0442\\u0441\\u044F \\u043D\\u0430 \\u0447\\u0438\\u0441\\u043B\\u043E \\u043B\\u044E\\u0434\\u0435\\u0439 \\u043D\\u0430 \\u043A\\u0430\\u0436\\u0434\\u043E\\u043C \\u0448\\u0430\\u0433\\u0435, \\u0438 \\u0432\\u0438\\u0434\\u043D\\u043E, \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0441\\u0442\\u043E\\u0438\\u0442 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0430 \\u0438 \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0441\\u0442\\u043E\\u0438\\u0442 \\u043E\\u043F\\u043B\\u0430\\u0447\\u0435\\u043D\\u043D\\u044B\\u0439 \\u0437\\u0430\\u043A\\u0430\\u0437. \\u041D\\u0430\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440, 100 000 \\u20BD \\u043D\\u0430 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443 \\u0438 50 \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A \\u0434\\u0430\\u044E\\u0442 2000 \\u20BD \\u0437\\u0430 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443, \\u0430 \\u0435\\u0441\\u043B\\u0438 \\u0438\\u0437 \\u043D\\u0438\\u0445 \\u043E\\u043F\\u043B\\u0430\\u0442\\u0438\\u043B\\u0438 10, \\u043E\\u043F\\u043B\\u0430\\u0447\\u0435\\u043D\\u043D\\u044B\\u0439 \\u0437\\u0430\\u043A\\u0430\\u0437 \\u043E\\u0431\\u0445\\u043E\\u0434\\u0438\\u0442\\u0441\\u044F \\u0432 10 000 \\u20BD (\\u0446\\u0438\\u0444\\u0440\\u044B \\u0443\\u0441\\u043B\\u043E\\u0432\\u043D\\u044B\\u0435).\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041F\\u043E\\u043C\\u043E\\u0433\\u0430\\u0435\\u0442 \\u043F\\u043B\\u0430\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C.\"), \" \\u0415\\u0441\\u043B\\u0438 \\u0438\\u0437 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u0432 \\u043E\\u043F\\u043B\\u0430\\u0442\\u0443 \\u0434\\u043E\\u0445\\u043E\\u0434\\u0438\\u0442 \\u043A\\u0430\\u0436\\u0434\\u0430\\u044F \\u0434\\u0435\\u0441\\u044F\\u0442\\u0430\\u044F, \\u0434\\u043B\\u044F 50 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u043D\\u0443\\u0436\\u043D\\u043E 500 \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A. \\u0411\\u044E\\u0434\\u0436\\u0435\\u0442 \\u043D\\u0430 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443 \\u0441\\u0447\\u0438\\u0442\\u0430\\u0435\\u0442\\u0441\\u044F \\u043E\\u0442 \\u044D\\u0442\\u043E\\u0439 \\u0446\\u0438\\u0444\\u0440\\u044B.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0421\\u0432\\u044F\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433 \\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438.\"), \" \\u041C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433 \\u0438 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440 \\u0441\\u043C\\u043E\\u0442\\u0440\\u044F\\u0442 \\u043D\\u0430 \\u043E\\u0434\\u043D\\u0438 \\u0438 \\u0442\\u0435 \\u0436\\u0435 \\u0447\\u0438\\u0441\\u043B\\u0430. \\u0421\\u043F\\u043E\\u0440 \\xAB\\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430 \\u043F\\u043B\\u043E\\u0445\\u0430\\u044F \\u0438\\u043B\\u0438 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440\\u044B \\u043D\\u0435 \\u0434\\u043E\\u0436\\u0438\\u043C\\u0430\\u044E\\u0442\\xBB \\u0440\\u0435\\u0448\\u0430\\u044E\\u0442 \\u0446\\u0438\\u0444\\u0440\\u044B.\")), mdx(\"p\", null, \"\\u0412\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 \\u0432\\u044B\\u0442\\u0435\\u043A\\u0430\\u0435\\u0442 \\u0438\\u0437 \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"/blog/marketingovaya-strategiya-dlya-biznesa/\"\n }, \"\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u043E\\u0432\\u043E\\u0439 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0438\"), \": \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u0435\\u0442 \\u043D\\u0430 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441, \\u043A\\u043E\\u043C\\u0443 \\u0438 \\u0447\\u0442\\u043E \\u0432\\u044B \\u043F\\u0440\\u043E\\u0434\\u0430\\u0451\\u0442\\u0435, \\u0430 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442, \\u043A\\u0430\\u043A \\u044D\\u0442\\u043E \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u0432 \\u0446\\u0438\\u0444\\u0440\\u0430\\u0445.\"), mdx(\"h2\", null, \"\\u0418\\u0437 \\u043A\\u0430\\u043A\\u0438\\u0445 \\u044D\\u0442\\u0430\\u043F\\u043E\\u0432 \\u0441\\u043E\\u0441\\u0442\\u043E\\u0438\\u0442 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\"), mdx(\"p\", null, \"\\u041A\\u043B\\u0430\\u0441\\u0441\\u0438\\u0447\\u0435\\u0441\\u043A\\u0430\\u044F \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 \\u0441\\u043E\\u0441\\u0442\\u043E\\u0438\\u0442 \\u0438\\u0437 \\u0447\\u0435\\u0442\\u044B\\u0440\\u0451\\u0445 \\u044D\\u0442\\u0430\\u043F\\u043E\\u0432 \\u043F\\u043E \\u043C\\u043E\\u0434\\u0435\\u043B\\u0438 AIDA: \\u0432\\u043D\\u0438\\u043C\\u0430\\u043D\\u0438\\u0435, \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441, \\u0436\\u0435\\u043B\\u0430\\u043D\\u0438\\u0435 \\u0438 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0435. \\u041D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u0435\\u043D\\u043E \\u0438\\u0437 \\u043F\\u0435\\u0440\\u0432\\u044B\\u0445 \\u0431\\u0443\\u043A\\u0432 \\u0430\\u043D\\u0433\\u043B\\u0438\\u0439\\u0441\\u043A\\u0438\\u0445 \\u0441\\u043B\\u043E\\u0432: attention, interest, desire, action.\"), mdx(\"table\", null, mdx(\"thead\", {\n parentName: \"table\"\n }, mdx(\"tr\", {\n parentName: \"thead\"\n }, mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u042D\\u0442\\u0430\\u043F\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0427\\u0442\\u043E \\u043F\\u0440\\u043E\\u0438\\u0441\\u0445\\u043E\\u0434\\u0438\\u0442 \\u0441 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u043C\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0427\\u0442\\u043E \\u0434\\u0435\\u043B\\u0430\\u0435\\u0442 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041F\\u0440\\u0438\\u043C\\u0435\\u0440\"))), mdx(\"tbody\", {\n parentName: \"table\"\n }, mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0412\\u043D\\u0438\\u043C\\u0430\\u043D\\u0438\\u0435\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0412\\u043F\\u0435\\u0440\\u0432\\u044B\\u0435 \\u0443\\u0437\\u043D\\u0430\\u0451\\u0442 \\u043E \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0438\\u043B\\u0438 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0435\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0420\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430, \\u043F\\u043E\\u0438\\u0441\\u043A\\u043E\\u0432\\u0430\\u044F \\u0432\\u044B\\u0434\\u0430\\u0447\\u0430, \\u0441\\u043E\\u0446\\u0441\\u0435\\u0442\\u0438, \\u043F\\u0443\\u0431\\u043B\\u0438\\u043A\\u0430\\u0446\\u0438\\u0438 \\u0432 \\u043C\\u0435\\u0434\\u0438\\u0430\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041E\\u0431\\u044A\\u044F\\u0432\\u043B\\u0435\\u043D\\u0438\\u0435 \\u0432 \\u042F\\u043D\\u0434\\u0435\\u043A\\u0441\\u0435, \\u0441\\u0442\\u0430\\u0442\\u044C\\u044F \\u0432 \\u0431\\u043B\\u043E\\u0433\\u0435\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0418\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0418\\u0437\\u0443\\u0447\\u0430\\u0435\\u0442 \\u043F\\u0440\\u0435\\u0434\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u0435 \\u0438 \\u0441\\u0440\\u0430\\u0432\\u043D\\u0438\\u0432\\u0430\\u0435\\u0442 \\u0441 \\u0434\\u0440\\u0443\\u0433\\u0438\\u043C\\u0438\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0421\\u0430\\u0439\\u0442, \\u043F\\u043E\\u043B\\u0435\\u0437\\u043D\\u044B\\u0439 \\u043A\\u043E\\u043D\\u0442\\u0435\\u043D\\u0442, \\u0440\\u0430\\u0441\\u0441\\u044B\\u043B\\u043A\\u0430\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u0430\\u0440\\u0442\\u043E\\u0447\\u043A\\u0430 \\u0442\\u043E\\u0432\\u0430\\u0440\\u0430, \\u043A\\u0435\\u0439\\u0441\\u044B, \\u0441\\u0440\\u0430\\u0432\\u043D\\u0435\\u043D\\u0438\\u0435 \\u0442\\u0430\\u0440\\u0438\\u0444\\u043E\\u0432\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0416\\u0435\\u043B\\u0430\\u043D\\u0438\\u0435\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0420\\u0435\\u0448\\u0430\\u0435\\u0442, \\u0447\\u0442\\u043E \\u0445\\u043E\\u0447\\u0435\\u0442 \\u043A\\u0443\\u043F\\u0438\\u0442\\u044C \\u0438\\u043C\\u0435\\u043D\\u043D\\u043E \\u0443 \\u0432\\u0430\\u0441\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041E\\u0442\\u0437\\u044B\\u0432\\u044B, \\u043A\\u043E\\u043D\\u0441\\u0443\\u043B\\u044C\\u0442\\u0430\\u0446\\u0438\\u044F, \\u043F\\u0440\\u043E\\u0431\\u043D\\u044B\\u0439 \\u043F\\u0435\\u0440\\u0438\\u043E\\u0434, \\u0432\\u044B\\u0433\\u043E\\u0434\\u043D\\u043E\\u0435 \\u043F\\u0440\\u0435\\u0434\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u0435\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0414\\u0435\\u043C\\u043E\\u043D\\u0441\\u0442\\u0440\\u0430\\u0446\\u0438\\u044F \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430, \\u0441\\u043A\\u0438\\u0434\\u043A\\u0430 \\u043D\\u0430 \\u043F\\u0435\\u0440\\u0432\\u044B\\u0439 \\u0437\\u0430\\u043A\\u0430\\u0437\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0414\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0435\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u0435\\u0442 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443 \\u0438\\u043B\\u0438 \\u043E\\u043F\\u043B\\u0430\\u0447\\u0438\\u0432\\u0430\\u0435\\u0442\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041F\\u0440\\u043E\\u0441\\u0442\\u0430\\u044F \\u0444\\u043E\\u0440\\u043C\\u0430 \\u0437\\u0430\\u043A\\u0430\\u0437\\u0430, \\u0431\\u044B\\u0441\\u0442\\u0440\\u0430\\u044F \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440\\u0430\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041E\\u043F\\u043B\\u0430\\u0442\\u0430 \\u043D\\u0430 \\u0441\\u0430\\u0439\\u0442\\u0435, \\u043F\\u043E\\u0434\\u043F\\u0438\\u0441\\u0430\\u043D\\u0438\\u0435 \\u0434\\u043E\\u0433\\u043E\\u0432\\u043E\\u0440\\u0430\")))), mdx(\"p\", null, \"\\u041F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0430 \\u0447\\u0430\\u0441\\u0442\\u043E \\u043D\\u0435 \\u0437\\u0430\\u043A\\u0430\\u043D\\u0447\\u0438\\u0432\\u0430\\u0435\\u0442 \\u043F\\u0443\\u0442\\u044C. \\u041F\\u043E\\u0441\\u043B\\u0435 \\u043D\\u0435\\u0451 \\u0438\\u0434\\u0443\\u0442 \\u043F\\u043E\\u0432\\u0442\\u043E\\u0440\\u043D\\u044B\\u0435 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0438 \\u0438 \\u0440\\u0435\\u043A\\u043E\\u043C\\u0435\\u043D\\u0434\\u0430\\u0446\\u0438\\u0438, \\u0438 \\u043C\\u043D\\u043E\\u0433\\u0438\\u0435 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0432\\u044B\\u0434\\u0435\\u043B\\u044F\\u044E\\u0442 \\u0438\\u0445 \\u0432 \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u044B\\u0435 \\u044D\\u0442\\u0430\\u043F\\u044B \\u0443\\u0434\\u0435\\u0440\\u0436\\u0430\\u043D\\u0438\\u044F \\u0438 \\u043B\\u043E\\u044F\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u0438. \\u0411\\u0430\\u0437\\u043E\\u0432\\u0430\\u044F \\u0441\\u0445\\u0435\\u043C\\u0430 \\u043F\\u0440\\u0438 \\u044D\\u0442\\u043E\\u043C \\u043D\\u0435 \\u043C\\u0435\\u043D\\u044F\\u0435\\u0442\\u0441\\u044F.\"), mdx(\"h2\", null, \"\\u0412\\u0438\\u0434\\u044B \\u0432\\u043E\\u0440\\u043E\\u043D\\u043E\\u043A \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\"), mdx(\"p\", null, \"\\u0427\\u0430\\u0449\\u0435 \\u0432\\u0441\\u0435\\u0433\\u043E \\u0432\\u0441\\u0442\\u0440\\u0435\\u0447\\u0430\\u044E\\u0442\\u0441\\u044F \\u0442\\u0440\\u0438 \\u0432\\u0438\\u0434\\u0430 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043E\\u043A: \\u043A\\u043B\\u0430\\u0441\\u0441\\u0438\\u0447\\u0435\\u0441\\u043A\\u0430\\u044F \\u043F\\u043E \\u043C\\u043E\\u0434\\u0435\\u043B\\u0438 AIDA, \\u0430\\u0432\\u0442\\u043E\\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 \\u0438 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 \\u043F\\u043E \\u043C\\u043E\\u0434\\u0435\\u043B\\u0438 TOFU-MOFU-BOFU \\u0434\\u043B\\u044F \\u043A\\u043E\\u043D\\u0442\\u0435\\u043D\\u0442-\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430. \\u0412\\u044B\\u0431\\u043E\\u0440 \\u0437\\u0430\\u0432\\u0438\\u0441\\u0438\\u0442 \\u043E\\u0442 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430, \\u0446\\u0435\\u043D\\u044B \\u0438 \\u0442\\u043E\\u0433\\u043E, \\u043A\\u0430\\u043A \\u0434\\u043E\\u043B\\u0433\\u043E \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u0435\\u0442 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435.\"), mdx(\"table\", null, mdx(\"thead\", {\n parentName: \"table\"\n }, mdx(\"tr\", {\n parentName: \"thead\"\n }, mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0412\\u0438\\u0434 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0427\\u0442\\u043E \\u044D\\u0442\\u043E\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0414\\u043B\\u044F \\u043A\\u0430\\u043A\\u043E\\u0433\\u043E \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0427\\u0442\\u043E \\u043D\\u0443\\u0436\\u043D\\u043E\"))), mdx(\"tbody\", {\n parentName: \"table\"\n }, mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u043B\\u0430\\u0441\\u0441\\u0438\\u0447\\u0435\\u0441\\u043A\\u0430\\u044F (AIDA)\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u043F\\u0440\\u043E\\u0445\\u043E\\u0434\\u0438\\u0442 \\u0447\\u0435\\u0442\\u044B\\u0440\\u0435 \\u044D\\u0442\\u0430\\u043F\\u0430, \\u043D\\u0430 \\u043F\\u043E\\u0441\\u043B\\u0435\\u0434\\u043D\\u0438\\u0445 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0423\\u0441\\u043B\\u0443\\u0433\\u0438, \\u0434\\u043E\\u0440\\u043E\\u0433\\u0438\\u0435 \\u0442\\u043E\\u0432\\u0430\\u0440\\u044B, B2B\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"CRM, \\u043E\\u0442\\u0434\\u0435\\u043B \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436, \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0410\\u0432\\u0442\\u043E\\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0426\\u0435\\u043F\\u043E\\u0447\\u043A\\u0430 \\u0430\\u0432\\u0442\\u043E\\u043C\\u0430\\u0442\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0445 \\u0448\\u0430\\u0433\\u043E\\u0432 \\u043E\\u0442 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u0434\\u043E \\u043E\\u043F\\u043B\\u0430\\u0442\\u044B \\u0431\\u0435\\u0437 \\u0443\\u0447\\u0430\\u0441\\u0442\\u0438\\u044F \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440\\u0430\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041E\\u043D\\u043B\\u0430\\u0439\\u043D-\\u043A\\u0443\\u0440\\u0441\\u044B, \\u043D\\u0435\\u0434\\u043E\\u0440\\u043E\\u0433\\u0438\\u0435 \\u0442\\u043E\\u0432\\u0430\\u0440\\u044B, \\u043F\\u043E\\u0434\\u043F\\u0438\\u0441\\u043A\\u0438\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0420\\u0430\\u0441\\u0441\\u044B\\u043B\\u043A\\u0438, \\u0447\\u0430\\u0442-\\u0431\\u043E\\u0442\\u044B, \\u043F\\u043B\\u0430\\u0442\\u0451\\u0436\\u043D\\u0430\\u044F \\u0444\\u043E\\u0440\\u043C\\u0430\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"TOFU-MOFU-BOFU\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0412\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 \\u043F\\u043E \\u043A\\u043E\\u043D\\u0442\\u0435\\u043D\\u0442\\u0443: \\u0432\\u0435\\u0440\\u0445 (TOFU) \\u0437\\u043D\\u0430\\u043A\\u043E\\u043C\\u0438\\u0442, \\u0441\\u0435\\u0440\\u0435\\u0434\\u0438\\u043D\\u0430 (MOFU) \\u0443\\u0431\\u0435\\u0436\\u0434\\u0430\\u0435\\u0442, \\u043D\\u0438\\u0437 (BOFU) \\u043F\\u0440\\u043E\\u0434\\u0430\\u0451\\u0442\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0414\\u043E\\u043B\\u0433\\u0438\\u0439 \\u0446\\u0438\\u043A\\u043B \\u0441\\u0434\\u0435\\u043B\\u043A\\u0438, \\u044D\\u043A\\u0441\\u043F\\u0435\\u0440\\u0442\\u043D\\u044B\\u0435 \\u0443\\u0441\\u043B\\u0443\\u0433\\u0438, B2B\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u043E\\u043D\\u0442\\u0435\\u043D\\u0442-\\u043F\\u043B\\u0430\\u043D, SEO, email-\\u0440\\u0430\\u0441\\u0441\\u044B\\u043B\\u043A\\u0438\")))), mdx(\"p\", null, \"\\u0412\\u0438\\u0434 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438 \\u043F\\u0440\\u043E\\u0449\\u0435 \\u0432\\u044B\\u0431\\u0438\\u0440\\u0430\\u0442\\u044C \\u043F\\u043E \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0443. \\u0415\\u0441\\u043B\\u0438 \\u043E\\u043D \\u0441\\u0442\\u043E\\u0438\\u0442 \\u043D\\u0435\\u0434\\u043E\\u0440\\u043E\\u0433\\u043E \\u0438 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435 \\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u0435\\u0442\\u0441\\u044F \\u0437\\u0430 \\u043E\\u0434\\u0438\\u043D \\u0432\\u0438\\u0437\\u0438\\u0442, \\u0445\\u0432\\u0430\\u0442\\u0438\\u0442 \\u0430\\u0432\\u0442\\u043E\\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438: \\u043E\\u043D\\u0430 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u0431\\u0435\\u0437 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440\\u043E\\u0432 \\u0438 \\u0440\\u0430\\u0441\\u0442\\u0451\\u0442 \\u0432\\u043C\\u0435\\u0441\\u0442\\u0435 \\u0441 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u043C \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442\\u043E\\u043C. \\u041E\\u043D\\u043B\\u0430\\u0439\\u043D-\\u043A\\u0443\\u0440\\u0441 \\u0437\\u0430 \\u043F\\u0430\\u0440\\u0443 \\u0442\\u044B\\u0441\\u044F\\u0447 \\u0440\\u0443\\u0431\\u043B\\u0435\\u0439 \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u044E\\u0442 \\u043F\\u043E\\u0441\\u043B\\u0435 \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u0438\\u0445 \\u043F\\u0438\\u0441\\u0435\\u043C, \\u0438 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440 \\u0434\\u043B\\u044F \\u044D\\u0442\\u043E\\u0433\\u043E \\u043D\\u0435 \\u043D\\u0443\\u0436\\u0435\\u043D. \\u0415\\u0441\\u043B\\u0438 \\u0447\\u0435\\u043A \\u0432\\u044B\\u0441\\u043E\\u043A\\u0438\\u0439, \\u0430 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u0441\\u0440\\u0430\\u0432\\u043D\\u0438\\u0432\\u0430\\u0435\\u0442 \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u043E\\u0441\\u0442\\u0430\\u0432\\u0449\\u0438\\u043A\\u043E\\u0432, \\u0431\\u0435\\u0437 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A\\u0430 \\u0432 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0435 \\u043D\\u0435 \\u043E\\u0431\\u043E\\u0439\\u0442\\u0438\\u0441\\u044C, \\u0438 \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u0438\\u0442 \\u043A\\u043B\\u0430\\u0441\\u0441\\u0438\\u0447\\u0435\\u0441\\u043A\\u0430\\u044F \\u0441\\u0445\\u0435\\u043C\\u0430 \\u0441 CRM \\u0438 \\u043E\\u0442\\u0434\\u0435\\u043B\\u043E\\u043C \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436: \\u043E\\u0431\\u043E\\u0440\\u0443\\u0434\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0432 \\u043B\\u0438\\u0437\\u0438\\u043D\\u0433 \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u044E\\u0442 \\u043F\\u043E\\u0441\\u043B\\u0435 \\u0437\\u0432\\u043E\\u043D\\u043A\\u043E\\u0432 \\u0438 \\u0441\\u043E\\u0433\\u043B\\u0430\\u0441\\u043E\\u0432\\u0430\\u043D\\u0438\\u0439 \\u0432\\u043D\\u0443\\u0442\\u0440\\u0438 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438. \\u041A\\u043E\\u0433\\u0434\\u0430 \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u0438 \\u0435\\u0449\\u0451 \\u043D\\u0435 \\u0437\\u043D\\u0430\\u044E\\u0442, \\u0447\\u0442\\u043E \\u0438\\u043C \\u043D\\u0443\\u0436\\u043D\\u0430 \\u0443\\u0441\\u043B\\u0443\\u0433\\u0430, \\u043D\\u0430\\u0447\\u0438\\u043D\\u0430\\u044E\\u0442 \\u0441 \\u043A\\u043E\\u043D\\u0442\\u0435\\u043D\\u0442\\u0430 \\u043F\\u043E \\u043C\\u043E\\u0434\\u0435\\u043B\\u0438 TOFU-MOFU-BOFU: \\u0441\\u0442\\u0430\\u0442\\u044C\\u0438 \\u0438 \\u043E\\u0431\\u0437\\u043E\\u0440\\u044B \\u043F\\u0440\\u0438\\u0432\\u043E\\u0434\\u044F\\u0442 \\u043B\\u044E\\u0434\\u0435\\u0439 \\u043D\\u0430 \\u0432\\u0435\\u0440\\u0445 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438, \\u0430 \\u0441\\u0440\\u0430\\u0432\\u043D\\u0435\\u043D\\u0438\\u044F \\u0438 \\u043A\\u0435\\u0439\\u0441\\u044B \\u043F\\u043E\\u0434\\u0432\\u043E\\u0434\\u044F\\u0442 \\u043A \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u044E.\"), mdx(\"p\", null, \"B2C \\u0438 B2B \\u0440\\u0430\\u0437\\u043B\\u0438\\u0447\\u0430\\u044E\\u0442\\u0441\\u044F \\u0447\\u0438\\u0441\\u043B\\u043E\\u043C \\u0443\\u0447\\u0430\\u0441\\u0442\\u043D\\u0438\\u043A\\u043E\\u0432 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u044F. \\u0412 B2C \\u0440\\u0435\\u0448\\u0430\\u0435\\u0442 \\u043E\\u0434\\u0438\\u043D \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A, \\u0446\\u0438\\u043A\\u043B \\u043A\\u043E\\u0440\\u043E\\u0442\\u043A\\u0438\\u0439, \\u0438 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 \\u043F\\u043E\\u0447\\u0442\\u0438 \\u0446\\u0435\\u043B\\u0438\\u043A\\u043E\\u043C \\u043F\\u0440\\u043E\\u0445\\u043E\\u0434\\u0438\\u0442 \\u043D\\u0430 \\u0441\\u0430\\u0439\\u0442\\u0435 \\u0438 \\u0432 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0435. \\u0412 B2B \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0443 \\u0441\\u043E\\u0433\\u043B\\u0430\\u0441\\u0443\\u044E\\u0442 \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A, \\u0441\\u0434\\u0435\\u043B\\u043A\\u0430 \\u0442\\u044F\\u043D\\u0435\\u0442\\u0441\\u044F \\u043D\\u0435\\u0434\\u0435\\u043B\\u0438 \\u0438 \\u043C\\u0435\\u0441\\u044F\\u0446\\u044B, \\u043F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u044D\\u0442\\u0430\\u043F\\u043E\\u0432 \\u0431\\u043E\\u043B\\u044C\\u0448\\u0435: \\u043A\\u0432\\u0430\\u043B\\u0438\\u0444\\u0438\\u043A\\u0430\\u0446\\u0438\\u044F \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438, \\u043A\\u043E\\u043C\\u043C\\u0435\\u0440\\u0447\\u0435\\u0441\\u043A\\u043E\\u0435 \\u043F\\u0440\\u0435\\u0434\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u0435, \\u0441\\u043E\\u0433\\u043B\\u0430\\u0441\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0434\\u043E\\u0433\\u043E\\u0432\\u043E\\u0440\\u0430. \\u0412\\u0435\\u0440\\u0445 \\u0442\\u0430\\u043A\\u043E\\u0439 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438 \\u043D\\u0430\\u043F\\u043E\\u043B\\u043D\\u044F\\u044E\\u0442 \\u043A\\u043E\\u043D\\u0442\\u0435\\u043D\\u0442 \\u0438 \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"/seo/\"\n }, \"SEO-\\u043F\\u0440\\u043E\\u0434\\u0432\\u0438\\u0436\\u0435\\u043D\\u0438\\u0435\"), \".\"), mdx(\"p\", null, \"\\u0415\\u0441\\u043B\\u0438 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E \\u043F\\u0440\\u043E\\u0449\\u0435 \\u043D\\u0430\\u0439\\u0442\\u0438 \\u043F\\u043E \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441\\u0430\\u043C, \\u0434\\u043E\\u043B\\u0436\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0438\\u043B\\u0438 \\u0432\\u043E\\u0437\\u0440\\u0430\\u0441\\u0442\\u0443, \\u0447\\u0435\\u043C \\u043F\\u043E \\u043F\\u043E\\u0438\\u0441\\u043A\\u043E\\u0432\\u044B\\u043C \\u0437\\u0430\\u043F\\u0440\\u043E\\u0441\\u0430\\u043C, \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"/target/\"\n }, \"\\u0442\\u0430\\u0440\\u0433\\u0435\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u043D\\u0430\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430\"), \" \\u0432 \\u0441\\u043E\\u0446\\u0441\\u0435\\u0442\\u044F\\u0445: \\u043E\\u0431\\u044A\\u044F\\u0432\\u043B\\u0435\\u043D\\u0438\\u044F \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0442\\u0435\\u043C, \\u043A\\u0442\\u043E \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u0438\\u0442 \\u043F\\u043E\\u0434 \\u0437\\u0430\\u0434\\u0430\\u043D\\u043D\\u044B\\u0435 \\u0443\\u0441\\u043B\\u043E\\u0432\\u0438\\u044F.\"), mdx(\"h2\", null, \"\\u041A\\u0430\\u043A \\u043F\\u043E\\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0443 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436: \\u043F\\u043E\\u0448\\u0430\\u0433\\u043E\\u0432\\u0430\\u044F \\u0438\\u043D\\u0441\\u0442\\u0440\\u0443\\u043A\\u0446\\u0438\\u044F\"), mdx(\"p\", null, \"\\u041F\\u043E\\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0443 \\u043C\\u043E\\u0436\\u043D\\u043E \\u0437\\u0430 \\u0448\\u0435\\u0441\\u0442\\u044C \\u0448\\u0430\\u0433\\u043E\\u0432: \\u043E\\u043F\\u0438\\u0441\\u0430\\u0442\\u044C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430, \\u0440\\u0430\\u0441\\u043F\\u0438\\u0441\\u0430\\u0442\\u044C \\u0435\\u0433\\u043E \\u043F\\u0443\\u0442\\u044C, \\u0437\\u0430\\u0434\\u0430\\u0442\\u044C \\u044D\\u0442\\u0430\\u043F\\u0430\\u043C \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0438, \\u043F\\u0440\\u0438\\u0432\\u0435\\u0441\\u0442\\u0438 \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A, \\u043D\\u0430\\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C \\u0443\\u0447\\u0451\\u0442 \\u0432 CRM \\u0438 \\u0443\\u043B\\u0443\\u0447\\u0448\\u0430\\u0442\\u044C \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0443 \\u043F\\u043E \\u0434\\u0430\\u043D\\u043D\\u044B\\u043C.\"), mdx(\"ol\", null, mdx(\"li\", {\n parentName: \"ol\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041E\\u043F\\u0438\\u0448\\u0438\\u0442\\u0435 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u0438 \\u0435\\u0433\\u043E \\u0437\\u0430\\u0434\\u0430\\u0447\\u0443.\"), \" \\u041A\\u0442\\u043E \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0435\\u0442, \\u043A\\u0430\\u043A\\u0443\\u044E \\u043F\\u0440\\u043E\\u0431\\u043B\\u0435\\u043C\\u0443 \\u0440\\u0435\\u0448\\u0430\\u0435\\u0442, \\u043A\\u0442\\u043E \\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u0435\\u0442 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435. \\u041E\\u0442\\u0432\\u0435\\u0442\\u044B \\u0431\\u0435\\u0440\\u0438\\u0442\\u0435 \\u0438\\u0437 \\u0434\\u0430\\u043D\\u043D\\u044B\\u0445 \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0438 \\u0438 \\u0440\\u0430\\u0437\\u0433\\u043E\\u0432\\u043E\\u0440\\u043E\\u0432 \\u0441 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u043C\\u0438. \\u0425\\u043E\\u0440\\u043E\\u0448\\u043E \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441 \\xAB\\u0427\\u0442\\u043E \\u0432\\u044B \\u0441\\u0440\\u0430\\u0432\\u043D\\u0438\\u0432\\u0430\\u043B\\u0438, \\u043F\\u0440\\u0435\\u0436\\u0434\\u0435 \\u0447\\u0435\\u043C \\u043A\\u0443\\u043F\\u0438\\u0442\\u044C \\u0443 \\u043D\\u0430\\u0441?\\xBB: \\u0432 \\u043E\\u0442\\u0432\\u0435\\u0442\\u0430\\u0445 \\u0437\\u0432\\u0443\\u0447\\u0430\\u0442 \\u043A\\u043E\\u043D\\u043A\\u0443\\u0440\\u0435\\u043D\\u0442\\u044B \\u0438 \\u0441\\u043E\\u043C\\u043D\\u0435\\u043D\\u0438\\u044F, \\u043D\\u0435\\u0438\\u0437\\u0432\\u0435\\u0441\\u0442\\u043D\\u044B\\u0435 \\u043E\\u0442\\u0434\\u0435\\u043B\\u0443 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0420\\u0430\\u0441\\u043F\\u0438\\u0448\\u0438\\u0442\\u0435 \\u043F\\u0443\\u0442\\u044C \\u043F\\u043E \\u044D\\u0442\\u0430\\u043F\\u0430\\u043C.\"), \" \\u041A\\u0430\\u043A \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u0443\\u0437\\u043D\\u0430\\u0451\\u0442 \\u043E \\u0432\\u0430\\u0441, \\u0433\\u0434\\u0435 \\u0438\\u0437\\u0443\\u0447\\u0430\\u0435\\u0442 \\u043F\\u0440\\u0435\\u0434\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u0435, \\u0447\\u0442\\u043E \\u043C\\u0435\\u0448\\u0430\\u0435\\u0442 \\u0435\\u043C\\u0443 \\u0440\\u0435\\u0448\\u0438\\u0442\\u044C\\u0441\\u044F: \\u043D\\u0435\\u043F\\u043E\\u043D\\u044F\\u0442\\u043D\\u0430 \\u0446\\u0435\\u043D\\u0430, \\u043D\\u0435\\u044F\\u0441\\u043D\\u044B \\u0441\\u0440\\u043E\\u043A\\u0438, \\u043D\\u0435\\u0442 \\u043E\\u0442\\u0437\\u044B\\u0432\\u043E\\u0432. \\u041A\\u0430\\u0436\\u0434\\u043E\\u0435 \\u043F\\u0440\\u0435\\u043F\\u044F\\u0442\\u0441\\u0442\\u0432\\u0438\\u0435 \\u0441\\u0442\\u0430\\u043D\\u0435\\u0442 \\u0437\\u0430\\u0434\\u0430\\u0447\\u0435\\u0439 \\u0434\\u043B\\u044F \\u0441\\u0430\\u0439\\u0442\\u0430, \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u044B \\u0438\\u043B\\u0438 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440\\u0430.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0417\\u0430\\u0434\\u0430\\u0439\\u0442\\u0435 \\u043A\\u0430\\u0436\\u0434\\u043E\\u043C\\u0443 \\u044D\\u0442\\u0430\\u043F\\u0443 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0435 \\u0438 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0443.\"), \" \\u0414\\u043B\\u044F \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441\\u0430 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0435\\u043C \\u043C\\u043E\\u0436\\u0435\\u0442 \\u0431\\u044B\\u0442\\u044C \\u043F\\u0435\\u0440\\u0435\\u0445\\u043E\\u0434 \\u043D\\u0430 \\u043A\\u0430\\u0440\\u0442\\u043E\\u0447\\u043A\\u0443 \\u0442\\u043E\\u0432\\u0430\\u0440\\u0430, \\u0434\\u043B\\u044F \\u0436\\u0435\\u043B\\u0430\\u043D\\u0438\\u044F \\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u0435\\u043D\\u043D\\u0430\\u044F \\u0437\\u0430\\u044F\\u0432\\u043A\\u0430, \\u0434\\u043B\\u044F \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F \\u043E\\u043F\\u043B\\u0430\\u0442\\u0430. \\u0411\\u0435\\u0437 \\u0447\\u0451\\u0442\\u043A\\u043E\\u0433\\u043E \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E \\u043D\\u0435 \\u043F\\u043E\\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041F\\u0440\\u0438\\u0432\\u0435\\u0434\\u0438\\u0442\\u0435 \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A \\u043D\\u0430 \\u0432\\u0435\\u0440\\u0445\\u043D\\u0438\\u0439 \\u044D\\u0442\\u0430\\u043F.\"), \" \\u0422\\u043E\\u0447\\u043A\\u043E\\u0439 \\u0432\\u0445\\u043E\\u0434\\u0430 \\u0441\\u043B\\u0443\\u0436\\u0438\\u0442 \\u043B\\u0435\\u043D\\u0434\\u0438\\u043D\\u0433 \\u0438\\u043B\\u0438 \\u043A\\u0430\\u0440\\u0442\\u043E\\u0447\\u043A\\u0430 \\u0442\\u043E\\u0432\\u0430\\u0440\\u0430, \\u043A\\u0443\\u0434\\u0430 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u043F\\u043E\\u043F\\u0430\\u0434\\u0430\\u0435\\u0442 \\u043F\\u043E\\u0441\\u043B\\u0435 \\u043A\\u043B\\u0438\\u043A\\u0430. \\u0411\\u044B\\u0441\\u0442\\u0440\\u044B\\u0435 \\u043F\\u0435\\u0440\\u0432\\u044B\\u0435 \\u043F\\u0435\\u0440\\u0435\\u0445\\u043E\\u0434\\u044B \\u0434\\u0430\\u0451\\u0442 \", mdx(\"a\", {\n parentName: \"li\",\n \"href\": \"/context/\"\n }, \"\\u043A\\u043E\\u043D\\u0442\\u0435\\u043A\\u0441\\u0442\\u043D\\u0430\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430\"), \" \\u043F\\u043E \\u0437\\u0430\\u043F\\u0440\\u043E\\u0441\\u0430\\u043C \\u0441 \\u043D\\u0430\\u043C\\u0435\\u0440\\u0435\\u043D\\u0438\\u0435\\u043C \\u043A\\u0443\\u043F\\u0438\\u0442\\u044C. \\u041F\\u043E\\u0438\\u0441\\u043A\\u043E\\u0432\\u043E\\u0435 \\u043F\\u0440\\u043E\\u0434\\u0432\\u0438\\u0436\\u0435\\u043D\\u0438\\u0435 \\u0438 \\u043A\\u043E\\u043D\\u0442\\u0435\\u043D\\u0442 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u044E\\u0442 \\u0434\\u043E\\u043B\\u044C\\u0448\\u0435, \\u0437\\u0430\\u0442\\u043E \\u0441\\u043E \\u0432\\u0440\\u0435\\u043C\\u0435\\u043D\\u0435\\u043C \\u043D\\u0435 \\u0442\\u0440\\u0435\\u0431\\u0443\\u044E\\u0442 \\u043E\\u043F\\u043B\\u0430\\u0442\\u044B \\u043A\\u0430\\u0436\\u0434\\u043E\\u0433\\u043E \\u043A\\u043B\\u0438\\u043A\\u0430.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0417\\u0430\\u0444\\u0438\\u043A\\u0441\\u0438\\u0440\\u0443\\u0439\\u0442\\u0435 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0443 \\u0432 CRM.\"), \" CRM (\\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0430 \\u0443\\u0447\\u0451\\u0442\\u0430 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432 \\u0438 \\u0441\\u0434\\u0435\\u043B\\u043E\\u043A) \\u043F\\u0440\\u0438\\u0441\\u0432\\u0430\\u0438\\u0432\\u0430\\u0435\\u0442 \\u043A\\u0430\\u0436\\u0434\\u043E\\u0439 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0435 \\u0441\\u0442\\u0430\\u0434\\u0438\\u044E, \\u0441\\u0440\\u043E\\u043A \\u0438 \\u043E\\u0442\\u0432\\u0435\\u0442\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u043E\\u0433\\u043E, \\u0438 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438 \\u043D\\u0435 \\u0442\\u0435\\u0440\\u044F\\u044E\\u0442\\u0441\\u044F. \\u041F\\u043E \\u0438\\u0441\\u0441\\u043B\\u0435\\u0434\\u043E\\u0432\\u0430\\u043D\\u0438\\u044E J'son & Partners, \", mdx(\"a\", {\n parentName: \"li\",\n \"href\": \"https://www.bitrix24.ru/journal/crm-trends-kriterii-vybora-2026/\"\n }, \"\\u043F\\u043E\\u0447\\u0442\\u0438 70% \\u043E\\u043F\\u0440\\u043E\\u0448\\u0435\\u043D\\u043D\\u044B\\u0445 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0439\"), \" \\u043F\\u043E\\u043B\\u044C\\u0437\\u0443\\u044E\\u0442\\u0441\\u044F \\u0442\\u0430\\u043A\\u0438\\u043C\\u0438 \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0430\\u043C\\u0438 \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u0434\\u0435\\u043D\\u044C (\\u0432\\u044B\\u0431\\u043E\\u0440\\u043A\\u0430 1000 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0439, \\u043E\\u043F\\u0440\\u043E\\u0441 \\u0441 \\u043D\\u043E\\u044F\\u0431\\u0440\\u044F 2025 \\u043F\\u043E \\u044F\\u043D\\u0432\\u0430\\u0440\\u044C 2026). \\u0427\\u0430\\u0449\\u0435 \\u0432\\u0441\\u0435\\u0433\\u043E \\u043D\\u0430\\u0437\\u044B\\u0432\\u0430\\u043B\\u0438 \\u0411\\u0438\\u0442\\u0440\\u0438\\u043A\\u044124 (49%), \\u0437\\u0430\\u0442\\u0435\\u043C 1\\u0421:CRM (20%) \\u0438 amoCRM (9%). \\u041D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u044F \\u0434\\u0430\\u043D\\u044B \\u043A\\u0430\\u043A \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440\\u044B: \\u0434\\u043B\\u044F \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438 \\u043F\\u043E\\u0434\\u043E\\u0439\\u0434\\u0451\\u0442 \\u043B\\u044E\\u0431\\u0430\\u044F CRM, \\u0433\\u0434\\u0435 \\u043C\\u043E\\u0436\\u043D\\u043E \\u0437\\u0430\\u0434\\u0430\\u0442\\u044C \\u0441\\u0442\\u0430\\u0434\\u0438\\u0438 \\u0441\\u0434\\u0435\\u043B\\u043A\\u0438, \\u043E\\u0442\\u0432\\u0435\\u0442\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u043E\\u0433\\u043E \\u0438 \\u0441\\u0440\\u043E\\u043A. \\u041D\\u0430 \\u044D\\u0442\\u0430\\u043F\\u0430\\u0445 \\u0436\\u0435\\u043B\\u0430\\u043D\\u0438\\u044F \\u0438 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u044F \\u043C\\u043D\\u043E\\u0433\\u043E\\u0435 \\u0440\\u0435\\u0448\\u0430\\u0435\\u0442 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440: \\u0441\\u043A\\u043E\\u0440\\u043E\\u0441\\u0442\\u044C \\u043E\\u0442\\u0432\\u0435\\u0442\\u0430 \\u043D\\u0430 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443 \\u0438 \\u043A\\u0430\\u0447\\u0435\\u0441\\u0442\\u0432\\u043E \\u0437\\u0432\\u043E\\u043D\\u043A\\u0430. \\u0421\\u043A\\u0440\\u0438\\u043F\\u0442\\u044B \\u0438 \\u043A\\u043E\\u043D\\u0442\\u0440\\u043E\\u043B\\u044C \\u0441\\u0440\\u043E\\u043A\\u043E\\u0432 \\u0432\\u0445\\u043E\\u0434\\u044F\\u0442 \\u0432 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0443 \\u043D\\u0430\\u0440\\u0430\\u0432\\u043D\\u0435 \\u0441 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043E\\u0439.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0418\\u0437\\u043C\\u0435\\u0440\\u044F\\u0439\\u0442\\u0435 \\u0438 \\u0443\\u043B\\u0443\\u0447\\u0448\\u0430\\u0439\\u0442\\u0435.\"), \" \\u0420\\u0430\\u0437 \\u0432 \\u043C\\u0435\\u0441\\u044F\\u0446 \\u0430\\u043D\\u0430\\u043B\\u0438\\u0437\\u0438\\u0440\\u0443\\u0439\\u0442\\u0435 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E \\u044D\\u0442\\u0430\\u043F\\u043E\\u0432, \\u0441\\u0440\\u0430\\u0432\\u043D\\u0438\\u0432\\u0430\\u0439\\u0442\\u0435 \\u0435\\u0451 \\u0441 \\u043F\\u0440\\u043E\\u0448\\u043B\\u044B\\u043C \\u043F\\u0435\\u0440\\u0438\\u043E\\u0434\\u043E\\u043C \\u0438 \\u043C\\u0435\\u043D\\u044F\\u0439\\u0442\\u0435 \\u043F\\u043E \\u043E\\u0434\\u043D\\u043E\\u043C\\u0443 \\u043F\\u0430\\u0440\\u0430\\u043C\\u0435\\u0442\\u0440\\u0443 \\u0437\\u0430 \\u0440\\u0430\\u0437, \\u0438\\u043D\\u0430\\u0447\\u0435 \\u043D\\u0435 \\u043F\\u043E\\u0439\\u043C\\u0451\\u0442\\u0435, \\u0447\\u0442\\u043E \\u0441\\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u043B\\u043E. \\u0422\\u0435\\u0445, \\u043A\\u0442\\u043E \\u0443\\u0448\\u0451\\u043B \\u043D\\u0430 \\u044D\\u0442\\u0430\\u043F\\u0435 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441\\u0430, \\u043C\\u043E\\u0436\\u043D\\u043E \\u0432\\u0435\\u0440\\u043D\\u0443\\u0442\\u044C \\u0440\\u0435\\u0442\\u0430\\u0440\\u0433\\u0435\\u0442\\u0438\\u043D\\u0433\\u043E\\u043C, \\u0442\\u043E \\u0435\\u0441\\u0442\\u044C \\u043F\\u043E\\u043A\\u0430\\u0437\\u043E\\u043C \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u044B \\u043B\\u044E\\u0434\\u044F\\u043C, \\u0443\\u0436\\u0435 \\u043F\\u043E\\u0431\\u044B\\u0432\\u0430\\u0432\\u0448\\u0438\\u043C \\u043D\\u0430 \\u0441\\u0430\\u0439\\u0442\\u0435.\")), mdx(\"h2\", null, \"\\u041A\\u0430\\u043A \\u043F\\u043E\\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u0438 \\u043D\\u0430\\u0439\\u0442\\u0438 \\u0443\\u0437\\u043A\\u043E\\u0435 \\u043C\\u0435\\u0441\\u0442\\u043E\"), mdx(\"p\", null, \"\\u041A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u044D\\u0442\\u0430\\u043F\\u0430 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436, \\u0442\\u043E \\u0435\\u0441\\u0442\\u044C \\u0434\\u043E\\u043B\\u044F \\u043B\\u044E\\u0434\\u0435\\u0439, \\u0434\\u043E\\u0448\\u0435\\u0434\\u0448\\u0438\\u0445 \\u0434\\u043E \\u0441\\u043B\\u0435\\u0434\\u0443\\u044E\\u0449\\u0435\\u0433\\u043E \\u0448\\u0430\\u0433\\u0430, \\u0441\\u0447\\u0438\\u0442\\u0430\\u0435\\u0442\\u0441\\u044F \\u0442\\u0430\\u043A: \\u0447\\u0438\\u0441\\u043B\\u043E \\u043F\\u0435\\u0440\\u0435\\u0448\\u0435\\u0434\\u0448\\u0438\\u0445 \\u0434\\u0435\\u043B\\u0438\\u043C \\u043D\\u0430 \\u0447\\u0438\\u0441\\u043B\\u043E \\u043F\\u0440\\u0438\\u0448\\u0435\\u0434\\u0448\\u0438\\u0445 \\u043D\\u0430 \\u0442\\u0435\\u043A\\u0443\\u0449\\u0435\\u043C \\u044D\\u0442\\u0430\\u043F\\u0435 \\u0438 \\u0443\\u043C\\u043D\\u043E\\u0436\\u0430\\u0435\\u043C \\u043D\\u0430 100%. \\u041F\\u0440\\u0438\\u043C\\u0435\\u0440: \\u043D\\u0430 \\u0441\\u0430\\u0439\\u0442 \\u0437\\u0430\\u0448\\u043B\\u0438 1000 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A, \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443 \\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u043B\\u0438 50, \\u0437\\u043D\\u0430\\u0447\\u0438\\u0442 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0432 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443 \\u0440\\u0430\\u0432\\u043D\\u0430 5%. \\u0418\\u0437 50 \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A \\u043E\\u043F\\u043B\\u0430\\u0442\\u0438\\u043B\\u0438 10, \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0432 \\u043E\\u043F\\u043B\\u0430\\u0442\\u0443 20%. \\u041E\\u0431\\u0449\\u0430\\u044F \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438 \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u0435\\u0442 10 \\u0438\\u0437 1000, \\u0442\\u043E \\u0435\\u0441\\u0442\\u044C 1%.\"), mdx(\"p\", null, \"\\u0423\\u0437\\u043A\\u043E\\u0435 \\u043C\\u0435\\u0441\\u0442\\u043E \\u043D\\u0430\\u0445\\u043E\\u0434\\u044F\\u0442 \\u0441\\u0440\\u0430\\u0432\\u043D\\u0435\\u043D\\u0438\\u0435\\u043C. \\u042D\\u0442\\u0430\\u043F, \\u0433\\u0434\\u0435 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0437\\u0430\\u043C\\u0435\\u0442\\u043D\\u043E \\u043D\\u0438\\u0436\\u0435 \\u043F\\u0440\\u0438\\u0432\\u044B\\u0447\\u043D\\u043E\\u0433\\u043E \\u0443\\u0440\\u043E\\u0432\\u043D\\u044F \\u0438\\u043B\\u0438 \\u043E\\u0440\\u0438\\u0435\\u043D\\u0442\\u0438\\u0440\\u043E\\u0432 \\u0440\\u044B\\u043D\\u043A\\u0430, \\u0438 \\u0435\\u0441\\u0442\\u044C \\u0442\\u043E\\u0447\\u043A\\u0430 \\u0434\\u043B\\u044F \\u0440\\u0430\\u0431\\u043E\\u0442\\u044B. \\u041E\\u0440\\u0438\\u0435\\u043D\\u0442\\u0438\\u0440\\u044B \\u0434\\u043B\\u044F B2B-\\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u0441\\u043E\\u0431\\u0440\\u0430\\u043D\\u044B \\u0432 \\u043E\\u0431\\u0437\\u043E\\u0440\\u0435 \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"https://rechka.ai/blog/srednyaya-konversiya/\"\n }, \"Rechka.ai (2026)\"), \" \\u043D\\u0430 \\u0434\\u0430\\u043D\\u043D\\u044B\\u0445 Digital Bloom 2025 \\u0438 RAIN Group:\"), mdx(\"table\", null, mdx(\"thead\", {\n parentName: \"table\"\n }, mdx(\"tr\", {\n parentName: \"thead\"\n }, mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041F\\u0435\\u0440\\u0435\\u0445\\u043E\\u0434\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0422\\u0438\\u043F\\u0438\\u0447\\u043D\\u0430\\u044F \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F\"))), mdx(\"tbody\", {\n parentName: \"table\"\n }, mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041F\\u043E\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043B\\u044C \\u2192 \\u043B\\u0438\\u0434\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u043E\\u0442 2 \\u0434\\u043E 5%\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041B\\u0438\\u0434 \\u2192 MQL (\\u043B\\u0438\\u0434, \\u0437\\u0430\\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441\\u043E\\u0432\\u0430\\u043D\\u043D\\u044B\\u0439 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u043C)\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u043E\\u0442 30 \\u0434\\u043E 40%\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"MQL \\u2192 SQL (\\u043B\\u0438\\u0434, \\u0433\\u043E\\u0442\\u043E\\u0432\\u044B\\u0439 \\u043A \\u0440\\u0430\\u0437\\u0433\\u043E\\u0432\\u043E\\u0440\\u0443 \\u0441 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440\\u043E\\u043C)\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u043E\\u0442 15 \\u0434\\u043E 21%\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"SQL \\u2192 \\u0432\\u043E\\u0437\\u043C\\u043E\\u0436\\u043D\\u0430\\u044F \\u0441\\u0434\\u0435\\u043B\\u043A\\u0430\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u043E\\u0442 40 \\u0434\\u043E 60%\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0412\\u043E\\u0437\\u043C\\u043E\\u0436\\u043D\\u0430\\u044F \\u0441\\u0434\\u0435\\u043B\\u043A\\u0430 \\u2192 \\u0437\\u0430\\u043A\\u0440\\u044B\\u0442\\u0438\\u0435\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u043E\\u0442 10 \\u0434\\u043E 30%\")))), mdx(\"p\", null, \"\\u0421\\u0440\\u0435\\u0434\\u043D\\u0438\\u0439 win rate, \\u0442\\u043E \\u0435\\u0441\\u0442\\u044C \\u0434\\u043E\\u043B\\u044F \\u0432\\u044B\\u0438\\u0433\\u0440\\u0430\\u043D\\u043D\\u044B\\u0445 \\u0441\\u0434\\u0435\\u043B\\u043E\\u043A, \\u0432 \\u044D\\u0442\\u043E\\u043C \\u043E\\u0431\\u0437\\u043E\\u0440\\u0435 \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u0435\\u0442 \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"https://rechka.ai/blog/srednyaya-konversiya/\"\n }, \"47%\"), \": \\u0438\\u0437 \\u0441\\u0442\\u0430 \\u043A\\u0432\\u0430\\u043B\\u0438\\u0444\\u0438\\u0446\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u043D\\u044B\\u0445 \\u043B\\u0438\\u0434\\u043E\\u0432 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u043C\\u0438 \\u0441\\u0442\\u0430\\u043D\\u043E\\u0432\\u044F\\u0442\\u0441\\u044F 47. \\u041F\\u0435\\u0440\\u0435\\u043C\\u043D\\u043E\\u0436\\u0435\\u043D\\u0438\\u0435 \\u0434\\u0432\\u0443\\u0445 \\u043F\\u043E\\u0441\\u043B\\u0435\\u0434\\u043D\\u0438\\u0445 \\u0441\\u0442\\u0440\\u043E\\u043A \\u0442\\u0430\\u0431\\u043B\\u0438\\u0446\\u044B \\u0434\\u0430\\u0451\\u0442 \\u043E\\u0442 4 \\u0434\\u043E 18%, \\u0442\\u043E \\u0435\\u0441\\u0442\\u044C \\u0437\\u0430\\u043C\\u0435\\u0442\\u043D\\u043E \\u043C\\u0435\\u043D\\u044C\\u0448\\u0435 47%: \\u043E\\u0440\\u0438\\u0435\\u043D\\u0442\\u0438\\u0440\\u044B \\u0432\\u0437\\u044F\\u0442\\u044B \\u0438\\u0437 \\u0440\\u0430\\u0437\\u043D\\u044B\\u0445 \\u0438\\u0441\\u0442\\u043E\\u0447\\u043D\\u0438\\u043A\\u043E\\u0432, \\u0438 \\u0432 \\u043E\\u0434\\u043D\\u0443 \\u0444\\u043E\\u0440\\u043C\\u0443\\u043B\\u0443 \\u0438\\u0445 \\u043B\\u0443\\u0447\\u0448\\u0435 \\u043D\\u0435 \\u0441\\u0432\\u043E\\u0434\\u0438\\u0442\\u044C. \\u0426\\u0438\\u0444\\u0440\\u044B \\u043E\\u0442\\u043D\\u043E\\u0441\\u044F\\u0442\\u0441\\u044F \\u043A B2B \\u0438 \\u0441\\u043B\\u0443\\u0436\\u0430\\u0442 \\u043E\\u0440\\u0438\\u0435\\u043D\\u0442\\u0438\\u0440\\u043E\\u043C: \\u0432 \\u0432\\u0430\\u0448\\u0435\\u0439 \\u043D\\u0438\\u0448\\u0435 \\u043E\\u043D\\u0438 \\u043C\\u043E\\u0433\\u0443\\u0442 \\u0437\\u0430\\u043C\\u0435\\u0442\\u043D\\u043E \\u043E\\u0442\\u043B\\u0438\\u0447\\u0430\\u0442\\u044C\\u0441\\u044F, \\u0430 \\u0433\\u043B\\u0430\\u0432\\u043D\\u044B\\u043C \\u044D\\u0442\\u0430\\u043B\\u043E\\u043D\\u043E\\u043C \\u043E\\u0441\\u0442\\u0430\\u0451\\u0442\\u0441\\u044F \\u0434\\u0438\\u043D\\u0430\\u043C\\u0438\\u043A\\u0430 \\u0441\\u043E\\u0431\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u043E\\u0439 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438 \\u043E\\u0442 \\u043C\\u0435\\u0441\\u044F\\u0446\\u0430 \\u043A \\u043C\\u0435\\u0441\\u044F\\u0446\\u0443.\"), mdx(\"p\", null, \"\\u041A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0443\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442 \\u043B\\u0438\\u0448\\u044C \\u043C\\u0435\\u0441\\u0442\\u043E, \\u0433\\u0434\\u0435 \\u0438\\u0441\\u043A\\u0430\\u0442\\u044C \\u043F\\u0440\\u0438\\u0447\\u0438\\u043D\\u0443. \\u0414\\u0430\\u043B\\u044C\\u0448\\u0435 \\u043F\\u0440\\u0430\\u0432\\u043A\\u0438 \\u0437\\u0430\\u0432\\u0438\\u0441\\u044F\\u0442 \\u043E\\u0442 \\u044D\\u0442\\u0430\\u043F\\u0430:\"), mdx(\"ul\", null, mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0412\\u043D\\u0438\\u043C\\u0430\\u043D\\u0438\\u0435.\"), \" \\u041C\\u0430\\u043B\\u043E \\u043B\\u044E\\u0434\\u0435\\u0439 \\u0434\\u043E\\u0445\\u043E\\u0434\\u0438\\u0442 \\u0434\\u043E \\u0441\\u0430\\u0439\\u0442\\u0430: \\u043F\\u0435\\u0440\\u0435\\u0441\\u043C\\u043E\\u0442\\u0440\\u0438\\u0442\\u0435 \\u043A\\u0430\\u043D\\u0430\\u043B\\u044B, \\u0442\\u0435\\u043A\\u0441\\u0442\\u044B \\u043E\\u0431\\u044A\\u044F\\u0432\\u043B\\u0435\\u043D\\u0438\\u0439 \\u0438 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E, \\u0432\\u044B\\u0431\\u0440\\u0430\\u043D\\u043D\\u0443\\u044E \\u0434\\u043B\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u044B.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0418\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441.\"), \" \\u041F\\u043E\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043B\\u0438 \\u0443\\u0445\\u043E\\u0434\\u044F\\u0442 \\u0441 \\u043F\\u0435\\u0440\\u0432\\u043E\\u0439 \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u044B: \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u044C\\u0442\\u0435, \\u0441\\u043E\\u0432\\u043F\\u0430\\u0434\\u0430\\u0435\\u0442 \\u043B\\u0438 \\u043E\\u0431\\u0435\\u0449\\u0430\\u043D\\u0438\\u0435 \\u0432 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0435 \\u0441 \\u0442\\u0435\\u043C, \\u0447\\u0442\\u043E \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A \\u0432\\u0438\\u0434\\u0438\\u0442 \\u043D\\u0430 \\u0441\\u0430\\u0439\\u0442\\u0435, \\u0438 \\u043F\\u043E\\u043D\\u044F\\u0442\\u043D\\u043E \\u043B\\u0438, \\u0447\\u0442\\u043E \\u0438\\u043C\\u0435\\u043D\\u043D\\u043E \\u0432\\u044B \\u043F\\u0440\\u0435\\u0434\\u043B\\u0430\\u0433\\u0430\\u0435\\u0442\\u0435.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0416\\u0435\\u043B\\u0430\\u043D\\u0438\\u0435.\"), \" \\u041B\\u044E\\u0434\\u0438 \\u0447\\u0438\\u0442\\u0430\\u044E\\u0442, \\u043D\\u043E \\u043D\\u0435 \\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u044E\\u0442 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443: \\u0434\\u043E\\u0431\\u0430\\u0432\\u044C\\u0442\\u0435 \\u043E\\u0442\\u0437\\u044B\\u0432\\u044B, \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440\\u044B \\u0440\\u0430\\u0431\\u043E\\u0442, \\u043F\\u043E\\u043D\\u044F\\u0442\\u043D\\u044B\\u0435 \\u0446\\u0435\\u043D\\u044B \\u0438 \\u0441\\u043F\\u043E\\u0441\\u043E\\u0431 \\u0437\\u0430\\u0434\\u0430\\u0442\\u044C \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441 \\u0434\\u043E \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0438.\"), mdx(\"li\", {\n parentName: \"ul\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0414\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0435.\"), \" \\u0417\\u0430\\u044F\\u0432\\u043A\\u0438 \\u0435\\u0441\\u0442\\u044C, \\u043E\\u043F\\u043B\\u0430\\u0442 \\u043D\\u0435\\u0442: \\u043F\\u043E\\u0441\\u043C\\u043E\\u0442\\u0440\\u0438\\u0442\\u0435 \\u043D\\u0430 \\u0444\\u043E\\u0440\\u043C\\u0443 \\u0437\\u0430\\u043A\\u0430\\u0437\\u0430, \\u0441\\u043A\\u043E\\u0440\\u043E\\u0441\\u0442\\u044C \\u043E\\u0442\\u0432\\u0435\\u0442\\u0430 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440\\u0430 \\u0438 \\u0443\\u0441\\u043B\\u043E\\u0432\\u0438\\u044F, \\u0432\\u0441\\u043F\\u043B\\u044B\\u0432\\u0430\\u044E\\u0449\\u0438\\u0435 \\u0432 \\u043F\\u043E\\u0441\\u043B\\u0435\\u0434\\u043D\\u0438\\u0439 \\u043C\\u043E\\u043C\\u0435\\u043D\\u0442.\")), mdx(\"p\", null, \"\\u0427\\u0442\\u043E\\u0431\\u044B \\u0432\\u0438\\u0434\\u0435\\u0442\\u044C \\u043F\\u0443\\u0442\\u044C \\u043E\\u0442 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u044B \\u0434\\u043E \\u043E\\u043F\\u043B\\u0430\\u0442\\u044B \\u0446\\u0435\\u043B\\u0438\\u043A\\u043E\\u043C, \\u043F\\u043E\\u0434\\u043A\\u043B\\u044E\\u0447\\u0430\\u044E\\u0442 \\u0441\\u043A\\u0432\\u043E\\u0437\\u043D\\u0443\\u044E \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0443: \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u0443, \\u0441\\u0432\\u044F\\u0437\\u044B\\u0432\\u0430\\u044E\\u0449\\u0443\\u044E \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0435 \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u044B \\u0441 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0430\\u043C\\u0438 \\u0432 CRM. \\u0411\\u0435\\u0437 \\u043D\\u0435\\u0451 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043E\\u043B\\u043E\\u0433 \\u0432\\u0438\\u0434\\u0438\\u0442 \\u043A\\u043B\\u0438\\u043A\\u0438, \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440 \\u0432\\u0438\\u0434\\u0438\\u0442 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438, \\u0430 \\u043A\\u0430\\u043A\\u043E\\u0439 \\u043A\\u0430\\u043D\\u0430\\u043B \\u043F\\u0440\\u0438\\u043D\\u0451\\u0441 \\u0434\\u0435\\u043D\\u044C\\u0433\\u0438, \\u043D\\u0435 \\u0432\\u0438\\u0434\\u0438\\u0442 \\u043D\\u0438\\u043A\\u0442\\u043E. \\u041C\\u0438\\u043D\\u0438\\u043C\\u0430\\u043B\\u044C\\u043D\\u044B\\u0439 \\u043D\\u0430\\u0431\\u043E\\u0440 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438: \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u043A\\u0430\\u0436\\u0434\\u043E\\u0433\\u043E \\u044D\\u0442\\u0430\\u043F\\u0430, \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438, \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u0438 \\u0434\\u043B\\u0438\\u0442\\u0435\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u044C \\u0446\\u0438\\u043A\\u043B\\u0430 \\u043E\\u0442 \\u043F\\u0435\\u0440\\u0432\\u043E\\u0433\\u043E \\u043A\\u0430\\u0441\\u0430\\u043D\\u0438\\u044F \\u0434\\u043E \\u043E\\u043F\\u043B\\u0430\\u0442\\u044B.\"), mdx(\"aside\", {\n className: \"blog-post__info\"\n }, mdx(\"span\", {\n className: \"blog-post__label\"\n }, \"\\u041F\\u0440\\u0438\\u043C\\u0435\\u0440 \\u0438\\u0437 \\u043D\\u0430\\u0448\\u0435\\u0439 \\u043F\\u0440\\u0430\\u043A\\u0442\\u0438\\u043A\\u0438\"), mdx(\"p\", null, \"\\u0412 \\u0442\\u0430\\u0440\\u0433\\u0435\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u043D\\u043E\\u0439 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0435 \\u043B\\u0438\\u0437\\u0438\\u043D\\u0433\\u043E\\u0432\\u043E\\u0439 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\xAB\\u0418\\u043D\\u0442\\u0435\\u0440\\u043B\\u0438\\u0437\\u0438\\u043D\\u0433\\xBB \\u043F\\u043E \\u043C\\u0435\\u0440\\u0435 \\u0440\\u043E\\u0441\\u0442\\u0430 \\u0447\\u0438\\u0441\\u043B\\u0430 \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A \\u0437\\u0430\\u043C\\u0435\\u0442\\u043D\\u043E \\u0441\\u043D\\u0438\\u0437\\u0438\\u043B\\u043E\\u0441\\u044C \\u043A\\u0430\\u0447\\u0435\\u0441\\u0442\\u0432\\u043E \\u043B\\u0438\\u0434\\u043E\\u0432, \\u0438 \\u043F\\u043E\\u0447\\u0442\\u0438 20% \\u043D\\u0435\\u043A\\u0430\\u0447\\u0435\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u044B\\u0445 \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A \\u043F\\u0440\\u0438\\u0445\\u043E\\u0434\\u0438\\u043B\\u043E\\u0441\\u044C \\u043D\\u0430 \\u0444\\u0438\\u0437\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0445 \\u043B\\u0438\\u0446, \\u0441 \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u043C\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u043D\\u0435 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442. \\u041C\\u044B \\u0443\\u043A\\u0430\\u0437\\u0430\\u043B\\u0438 \\u0432 \\u043E\\u0431\\u044A\\u044F\\u0432\\u043B\\u0435\\u043D\\u0438\\u044F\\u0445, \\u0447\\u0442\\u043E \\u043F\\u0440\\u0435\\u0434\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u0435 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0443\\u0435\\u0442 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0434\\u043B\\u044F \\u044E\\u0440\\u0438\\u0434\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0445 \\u043B\\u0438\\u0446 \\u0438 \\u0418\\u041F, \\u0438 \\u0434\\u043E\\u0431\\u0430\\u0432\\u0438\\u043B\\u0438 \\u0432 \\u043B\\u0438\\u0434\\u0444\\u043E\\u0440\\u043C\\u0443 \\u043E\\u0442\\u043A\\u0440\\u044B\\u0442\\u044B\\u0439 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441 \\u0441 \\u043D\\u0430\\u0437\\u0432\\u0430\\u043D\\u0438\\u0435\\u043C \\u043E\\u0440\\u0433\\u0430\\u043D\\u0438\\u0437\\u0430\\u0446\\u0438\\u0438. \\u041A\\u0432\\u0430\\u043B\\u0438\\u0444\\u0438\\u043A\\u0430\\u0446\\u0438\\u044E \\u043B\\u0438\\u0434\\u043E\\u0432 \\u0443\\u0434\\u0430\\u043B\\u043E\\u0441\\u044C \\u043F\\u043E\\u0432\\u044B\\u0441\\u0438\\u0442\\u044C \\u0432 2 \\u0440\\u0430\\u0437\\u0430, \\u0441 21% \\u0434\\u043E 41%. \\u0412\\u044B\\u0432\\u043E\\u0434: \\u0447\\u0430\\u0441\\u0442\\u044C \\u043D\\u0435\\u0446\\u0435\\u043B\\u0435\\u0432\\u044B\\u0445 \\u043B\\u044E\\u0434\\u0435\\u0439 \\u043E\\u0442\\u0441\\u0435\\u0438\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u043D\\u0430 \\u0432\\u0435\\u0440\\u0445\\u0443 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438, \\u0432 \\u0442\\u0435\\u043A\\u0441\\u0442\\u0435 \\u043E\\u0431\\u044A\\u044F\\u0432\\u043B\\u0435\\u043D\\u0438\\u044F \\u0438 \\u0432 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u0430\\u0445 \\u0444\\u043E\\u0440\\u043C\\u044B, \\u0438 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440 \\u043D\\u0435 \\u0442\\u0440\\u0430\\u0442\\u0438\\u0442 \\u043D\\u0430 \\u043D\\u0438\\u0445 \\u0432\\u0440\\u0435\\u043C\\u044F. \\u041F\\u043E\\u0434\\u0440\\u043E\\u0431\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0432 \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"/interleasing/\"\n }, \"\\u043A\\u0435\\u0439\\u0441\\u0435 \\xAB\\u0418\\u043D\\u0442\\u0435\\u0440\\u043B\\u0438\\u0437\\u0438\\u043D\\u0433\\u0430\\xBB\"), \".\")), mdx(\"h2\", null, \"\\u041F\\u0440\\u0438\\u043C\\u0435\\u0440 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u043D\\u0430 \\u043F\\u0440\\u0430\\u043A\\u0442\\u0438\\u043A\\u0435\"), mdx(\"p\", null, \"\\u041D\\u0430 \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440\\u0435 \\u0438\\u043D\\u0442\\u0435\\u0440\\u043D\\u0435\\u0442-\\u043C\\u0430\\u0433\\u0430\\u0437\\u0438\\u043D\\u0430 \\u0432\\u0438\\u0434\\u043D\\u043E, \\u0433\\u0434\\u0435 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 \\u043D\\u0430\\u0445\\u043E\\u0434\\u0438\\u0442 \\u043F\\u043E\\u0442\\u0435\\u0440\\u0438: \\u0441\\u0430\\u043C\\u044B\\u0439 \\u0434\\u0435\\u0448\\u0451\\u0432\\u044B\\u0439 \\u0440\\u0435\\u0437\\u0435\\u0440\\u0432 \\u0440\\u043E\\u0441\\u0442\\u0430 \\u043B\\u0435\\u0436\\u0438\\u0442 \\u043C\\u0435\\u0436\\u0434\\u0443 \\u043E\\u0444\\u043E\\u0440\\u043C\\u043B\\u0435\\u043D\\u0438\\u0435\\u043C \\u0437\\u0430\\u043A\\u0430\\u0437\\u0430 \\u0438 \\u043E\\u043F\\u043B\\u0430\\u0442\\u043E\\u0439. \\u0412\\u043E\\u0437\\u044C\\u043C\\u0451\\u043C \\u0443\\u0441\\u043B\\u043E\\u0432\\u043D\\u044B\\u0439 \\u043C\\u0430\\u0433\\u0430\\u0437\\u0438\\u043D \\u043A\\u043E\\u0444\\u0435\\u043C\\u0430\\u0448\\u0438\\u043D: \\u0437\\u0430 \\u043C\\u0435\\u0441\\u044F\\u0446 \\u043D\\u0430 \\u0441\\u0430\\u0439\\u0442 \\u043F\\u0440\\u0438\\u0448\\u043B\\u0438 5000 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A, \\u043E\\u043F\\u043B\\u0430\\u0442\\u0438\\u043B\\u0438 \\u0437\\u0430\\u043A\\u0430\\u0437 100. \\u0426\\u0438\\u0444\\u0440\\u044B \\u043F\\u0440\\u0438\\u0434\\u0443\\u043C\\u0430\\u043D\\u044B \\u0434\\u043B\\u044F \\u0438\\u043B\\u043B\\u044E\\u0441\\u0442\\u0440\\u0430\\u0446\\u0438\\u0438 \\u0438 \\u043D\\u0435 \\u043E\\u0442\\u043D\\u043E\\u0441\\u044F\\u0442\\u0441\\u044F \\u043A \\u0440\\u0435\\u0430\\u043B\\u044C\\u043D\\u044B\\u043C \\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u0430\\u043C.\"), mdx(\"table\", null, mdx(\"thead\", {\n parentName: \"table\"\n }, mdx(\"tr\", {\n parentName: \"thead\"\n }, mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u042D\\u0442\\u0430\\u043F\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0427\\u0442\\u043E \\u043F\\u0440\\u043E\\u0438\\u0441\\u0445\\u043E\\u0434\\u0438\\u0442\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041B\\u044E\\u0434\\u0435\\u0439\"), mdx(\"th\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0432 \\u0441\\u043B\\u0435\\u0434\\u0443\\u044E\\u0449\\u0438\\u0439 \\u0448\\u0430\\u0433\"))), mdx(\"tbody\", {\n parentName: \"table\"\n }, mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0412\\u043D\\u0438\\u043C\\u0430\\u043D\\u0438\\u0435 \\u0438 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041F\\u043E\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043B\\u0438 \\u043F\\u0440\\u0438\\u0448\\u043B\\u0438 \\u0438\\u0437 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u044B \\u0438 \\u043F\\u043E\\u0438\\u0441\\u043A\\u0430\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"5000\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"8%\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0416\\u0435\\u043B\\u0430\\u043D\\u0438\\u0435\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0414\\u043E\\u0431\\u0430\\u0432\\u0438\\u043B\\u0438 \\u0442\\u043E\\u0432\\u0430\\u0440 \\u0432 \\u043A\\u043E\\u0440\\u0437\\u0438\\u043D\\u0443\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"400\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"50%\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0414\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0435: \\u043E\\u0444\\u043E\\u0440\\u043C\\u043B\\u0435\\u043D\\u0438\\u0435\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041D\\u0430\\u0447\\u0430\\u043B\\u0438 \\u043E\\u0444\\u043E\\u0440\\u043C\\u043B\\u044F\\u0442\\u044C \\u0437\\u0430\\u043A\\u0430\\u0437\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"200\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"50%\")), mdx(\"tr\", {\n parentName: \"tbody\"\n }, mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u0414\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0435: \\u043E\\u043F\\u043B\\u0430\\u0442\\u0430\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"\\u041E\\u043F\\u043B\\u0430\\u0442\\u0438\\u043B\\u0438 \\u0437\\u0430\\u043A\\u0430\\u0437\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"100\"), mdx(\"td\", {\n parentName: \"tr\",\n \"align\": null\n }, \"2% \\u043E\\u0442 \\u043F\\u043E\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043B\\u0435\\u0439\")))), mdx(\"p\", null, \"\\u041E\\u0431\\u0449\\u0430\\u044F \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u043C\\u0430\\u0433\\u0430\\u0437\\u0438\\u043D\\u0430 \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u0435\\u0442 2% (100 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043E\\u043A \\u043D\\u0430 5000 \\u043F\\u043E\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043B\\u0435\\u0439). \\u042D\\u0442\\u043E \\u0432 \\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u0430\\u0445 \\u043D\\u043E\\u0440\\u043C\\u044B \\u0434\\u043B\\u044F e-commerce: \\u043F\\u043E \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"https://rechka.ai/blog/srednyaya-konversiya/\"\n }, \"\\u043E\\u0431\\u0437\\u043E\\u0440\\u0443 Rechka.ai (2026)\"), \", \\u0434\\u043B\\u044F \\u0438\\u043D\\u0442\\u0435\\u0440\\u043D\\u0435\\u0442-\\u043C\\u0430\\u0433\\u0430\\u0437\\u0438\\u043D\\u043E\\u0432 \\u043E\\u043D\\u0430 \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u0435\\u0442 \\u043E\\u0442 2 \\u0434\\u043E 3%. \\u0425\\u0443\\u0436\\u0435 \\u0432\\u0441\\u0435\\u0433\\u043E \\u0432\\u044B\\u0433\\u043B\\u044F\\u0434\\u0438\\u0442 \\u043F\\u0435\\u0440\\u0432\\u044B\\u0439 \\u043F\\u0435\\u0440\\u0435\\u0445\\u043E\\u0434: \\u0438\\u0437 5000 \\u043F\\u043E\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043B\\u0435\\u0439 \\u0434\\u043E \\u043A\\u043E\\u0440\\u0437\\u0438\\u043D\\u044B \\u0434\\u043E\\u0445\\u043E\\u0434\\u044F\\u0442 400. \\u041D\\u043E \\u0438\\u043C\\u0435\\u043D\\u043D\\u043E \\u0442\\u0430\\u043C \\u043F\\u0440\\u0430\\u0432\\u043A\\u0438 \\u0434\\u043E\\u0440\\u043E\\u0436\\u0435 \\u0432\\u0441\\u0435\\u0433\\u043E: \\u0447\\u0442\\u043E\\u0431\\u044B \\u043F\\u043E\\u0434\\u043D\\u044F\\u0442\\u044C \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E \\u0432 \\u043A\\u043E\\u0440\\u0437\\u0438\\u043D\\u0443, \\u043D\\u0443\\u0436\\u043D\\u043E \\u043C\\u0435\\u043D\\u044F\\u0442\\u044C \\u0442\\u043E\\u0432\\u0430\\u0440\\u043D\\u044B\\u0435 \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u044B, \\u0446\\u0435\\u043D\\u044B, \\u0444\\u043E\\u0442\\u043E\\u0433\\u0440\\u0430\\u0444\\u0438\\u0438. \\u0414\\u0435\\u0448\\u0435\\u0432\\u043B\\u0435 \\u043D\\u0430\\u0447\\u0430\\u0442\\u044C \\u0441 \\u043D\\u0438\\u0436\\u043D\\u0435\\u0439 \\u0447\\u0430\\u0441\\u0442\\u0438 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438. \\u0418\\u0437 200 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A, \\u043D\\u0430\\u0447\\u0430\\u0432\\u0448\\u0438\\u0445 \\u043E\\u0444\\u043E\\u0440\\u043C\\u043B\\u0435\\u043D\\u0438\\u0435, \\u043F\\u043B\\u0430\\u0442\\u044F\\u0442 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E 100: \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u0432\\u0442\\u043E\\u0440\\u043E\\u0439, \\u043A\\u0442\\u043E \\u0443\\u0436\\u0435 \\u0440\\u0435\\u0448\\u0438\\u043B \\u043A\\u0443\\u043F\\u0438\\u0442\\u044C, \\u0431\\u0440\\u043E\\u0441\\u0430\\u0435\\u0442 \\u0437\\u0430\\u043A\\u0430\\u0437 \\u043D\\u0430 \\u043F\\u043E\\u0441\\u043B\\u0435\\u0434\\u043D\\u0435\\u043C \\u0448\\u0430\\u0433\\u0435. \\u041F\\u0440\\u0438\\u0447\\u0438\\u043D\\u044B \\u043E\\u0431\\u044B\\u0447\\u043D\\u043E \\u043F\\u0440\\u0438\\u0437\\u0435\\u043C\\u043B\\u0451\\u043D\\u043D\\u044B\\u0435: \\u043E\\u0431\\u044F\\u0437\\u0430\\u0442\\u0435\\u043B\\u044C\\u043D\\u0430\\u044F \\u0440\\u0435\\u0433\\u0438\\u0441\\u0442\\u0440\\u0430\\u0446\\u0438\\u044F, \\u043D\\u0435\\u043E\\u0436\\u0438\\u0434\\u0430\\u043D\\u043D\\u0430\\u044F \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u0434\\u043E\\u0441\\u0442\\u0430\\u0432\\u043A\\u0438, \\u043C\\u0430\\u043B\\u043E \\u0441\\u043F\\u043E\\u0441\\u043E\\u0431\\u043E\\u0432 \\u043E\\u043F\\u043B\\u0430\\u0442\\u044B.\"), mdx(\"p\", null, \"\\u0414\\u043E\\u043F\\u0443\\u0441\\u0442\\u0438\\u043C, \\u043F\\u043E\\u0441\\u043B\\u0435 \\u0443\\u043F\\u0440\\u043E\\u0449\\u0435\\u043D\\u0438\\u044F \\u0444\\u043E\\u0440\\u043C\\u044B \\u0437\\u0430\\u043A\\u0430\\u0437\\u0430 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0438\\u0437 \\u043E\\u0444\\u043E\\u0440\\u043C\\u043B\\u0435\\u043D\\u0438\\u044F \\u0432 \\u043E\\u043F\\u043B\\u0430\\u0442\\u0443 \\u0432\\u044B\\u0440\\u043E\\u0441\\u043B\\u0430 \\u0441 50 \\u0434\\u043E 60%. \\u0418\\u0437 \\u0442\\u0435\\u0445 \\u0436\\u0435 200 \\u043E\\u0444\\u043E\\u0440\\u043C\\u043B\\u0435\\u043D\\u0438\\u0439 \\u043C\\u0430\\u0433\\u0430\\u0437\\u0438\\u043D \\u043F\\u043E\\u043B\\u0443\\u0447\\u0438\\u0442 120 \\u0437\\u0430\\u043A\\u0430\\u0437\\u043E\\u0432 \\u0432\\u043C\\u0435\\u0441\\u0442\\u043E 100 \\u0438 \\u043D\\u0435 \\u043F\\u043E\\u0442\\u0440\\u0430\\u0442\\u0438\\u0442 \\u043D\\u0438 \\u0440\\u0443\\u0431\\u043B\\u044F \\u043D\\u0430 \\u0434\\u043E\\u043F\\u043E\\u043B\\u043D\\u0438\\u0442\\u0435\\u043B\\u044C\\u043D\\u0443\\u044E \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443. \\u0427\\u0442\\u043E\\u0431\\u044B \\u0434\\u043E\\u0431\\u0440\\u0430\\u0442\\u044C \\u0442\\u0435 \\u0436\\u0435 20 \\u0437\\u0430\\u043A\\u0430\\u0437\\u043E\\u0432 \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A\\u043E\\u043C \\u043F\\u0440\\u0438 \\u043E\\u0431\\u0449\\u0435\\u0439 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438 2%, \\u043F\\u043E\\u043D\\u0430\\u0434\\u043E\\u0431\\u0438\\u043B\\u043E\\u0441\\u044C \\u0431\\u044B \\u0435\\u0449\\u0451 1000 \\u043F\\u043E\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043B\\u0435\\u0439, \\u0442\\u043E \\u0435\\u0441\\u0442\\u044C \\u043E\\u043F\\u043B\\u0430\\u0442\\u0430 \\u0438\\u0445 \\u043A\\u043B\\u0438\\u043A\\u043E\\u0432.\"), mdx(\"p\", null, \"\\u0422\\u0430\\u043A\\u0443\\u044E \\u043B\\u043E\\u0433\\u0438\\u043A\\u0443 \\u043C\\u044B \\u043F\\u0440\\u0438\\u043C\\u0435\\u043D\\u0438\\u043B\\u0438 \\u0432 \\u043A\\u043E\\u043D\\u0442\\u0435\\u043A\\u0441\\u0442\\u043D\\u043E\\u0439 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0435 \\u044E\\u0432\\u0435\\u043B\\u0438\\u0440\\u043D\\u043E\\u0433\\u043E \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430 MIE: \\u043E\\u0442\\u0441\\u043B\\u0435\\u0436\\u0438\\u0432\\u0430\\u043B\\u0438 \\u043A\\u043B\\u044E\\u0447\\u0435\\u0432\\u044B\\u0435 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0438 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438 \\u0438 \\u043F\\u043E \\u0434\\u0430\\u043D\\u043D\\u044B\\u043C \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0438 \\u0441\\u0430\\u0439\\u0442\\u0430 \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u044F\\u043B\\u0438 \\u0433\\u0438\\u043F\\u043E\\u0442\\u0435\\u0437\\u044B \\u0440\\u043E\\u0441\\u0442\\u0430. \\u0412 \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0435 \\u043C\\u044B \\u0443\\u0432\\u0438\\u0434\\u0435\\u043B\\u0438, \\u0447\\u0442\\u043E \\u0443 \\u043C\\u0443\\u0436\\u0447\\u0438\\u043D \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0432 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0443 \\u0438 \\u0441\\u0440\\u0435\\u0434\\u043D\\u0438\\u0439 \\u0447\\u0435\\u043A \\u0432\\u044B\\u0448\\u0435, \\u0445\\u043E\\u0442\\u044F \\u0431\\u0440\\u0435\\u043D\\u0434 \\u0438\\u0441\\u043A\\u043B\\u044E\\u0447\\u0438\\u0442\\u0435\\u043B\\u044C\\u043D\\u043E \\u0436\\u0435\\u043D\\u0441\\u043A\\u0438\\u0445 \\u0443\\u043A\\u0440\\u0430\\u0448\\u0435\\u043D\\u0438\\u0439: \\u043E\\u043D\\u0438 \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441\\u043E\\u0432\\u0430\\u043B\\u0438\\u0441\\u044C \\u043F\\u043E\\u0434\\u0430\\u0440\\u043A\\u0430\\u043C\\u0438. \\u041C\\u044B \\u0441\\u0442\\u0430\\u043B\\u0438 \\u043F\\u0440\\u0435\\u0434\\u043B\\u0430\\u0433\\u0430\\u0442\\u044C \\u0438\\u043C \\u0431\\u0435\\u0441\\u0442\\u0441\\u0435\\u043B\\u043B\\u0435\\u0440\\u044B \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430, \\u0438 \\u043E\\u043D\\u043B\\u0430\\u0439\\u043D-\\u043F\\u043E\\u043A\\u0443\\u043F\\u043E\\u043A \\u0441\\u0440\\u0435\\u0434\\u0438 \\u043C\\u0443\\u0436\\u0447\\u0438\\u043D \\u0441\\u0442\\u0430\\u043B\\u043E \\u0431\\u043E\\u043B\\u044C\\u0448\\u0435. \\u0420\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442\\u044B \\u0441 \\u0430\\u0432\\u0433\\u0443\\u0441\\u0442\\u0430 \\u043F\\u043E \\u044F\\u043D\\u0432\\u0430\\u0440\\u044C 2023 \\u043F\\u043E \\u0441\\u0440\\u0430\\u0432\\u043D\\u0435\\u043D\\u0438\\u044E \\u0441 \\u0430\\u043D\\u0430\\u043B\\u043E\\u0433\\u0438\\u0447\\u043D\\u044B\\u043C \\u043F\\u0435\\u0440\\u0438\\u043E\\u0434\\u043E\\u043C 2022 \\u0433\\u043E\\u0434\\u0430: \\u0434\\u043E\\u0445\\u043E\\u0434 \\u0432\\u044B\\u0440\\u043E\\u0441 \\u043D\\u0430 32%, \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u0437\\u0430\\u043A\\u0430\\u0437\\u0430 (CPO) \\u0441\\u043D\\u0438\\u0437\\u0438\\u043B\\u0430\\u0441\\u044C \\u043D\\u0430 18%, \\u043A\\u043E\\u043B\\u0438\\u0447\\u0435\\u0441\\u0442\\u0432\\u043E \\u043F\\u043E\\u043A\\u0443\\u043F\\u043E\\u043A \\u0432\\u044B\\u0440\\u043E\\u0441\\u043B\\u043E \\u043D\\u0430 20%. \\u0414\\u043B\\u044F \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438 \\u043E\\u0442\\u0441\\u044E\\u0434\\u0430 \\u0441\\u043B\\u0435\\u0434\\u0443\\u0435\\u0442: \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E \\u0441\\u0442\\u043E\\u0438\\u0442 \\u0441\\u043C\\u043E\\u0442\\u0440\\u0435\\u0442\\u044C \\u043F\\u043E \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u0430\\u043C, \\u043E\\u0431\\u0449\\u0438\\u0439 \\u043F\\u0440\\u043E\\u0446\\u0435\\u043D\\u0442 \\u0441\\u043A\\u0440\\u044B\\u0432\\u0430\\u0435\\u0442 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u044E, \\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u044E\\u0449\\u0443\\u044E \\u043B\\u0443\\u0447\\u0448\\u0435 \\u043E\\u0441\\u0442\\u0430\\u043B\\u044C\\u043D\\u044B\\u0445. \\u041F\\u043E\\u0434\\u0440\\u043E\\u0431\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0432 \", mdx(\"a\", {\n parentName: \"p\",\n \"href\": \"/mie/\"\n }, \"\\u043A\\u0435\\u0439\\u0441\\u0435 MIE\"), \".\"), mdx(\"p\", null, \"\\u0412 B2B \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 \\u0432\\u044B\\u0433\\u043B\\u044F\\u0434\\u0438\\u0442 \\u0438\\u043D\\u0430\\u0447\\u0435: \\u0437\\u0430\\u044F\\u0432\\u043A\\u0430 \\u0441 \\u0441\\u0430\\u0439\\u0442\\u0430, \\u043A\\u0432\\u0430\\u043B\\u0438\\u0444\\u0438\\u043A\\u0430\\u0446\\u0438\\u043E\\u043D\\u043D\\u044B\\u0439 \\u0437\\u0432\\u043E\\u043D\\u043E\\u043A \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440\\u0430, \\u043A\\u043E\\u043C\\u043C\\u0435\\u0440\\u0447\\u0435\\u0441\\u043A\\u043E\\u0435 \\u043F\\u0440\\u0435\\u0434\\u043B\\u043E\\u0436\\u0435\\u043D\\u0438\\u0435, \\u0441\\u043E\\u0433\\u043B\\u0430\\u0441\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0443\\u0441\\u043B\\u043E\\u0432\\u0438\\u0439, \\u0434\\u043E\\u0433\\u043E\\u0432\\u043E\\u0440. \\u041A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u0448\\u0430\\u0433 \\u0437\\u0430\\u043D\\u0438\\u043C\\u0430\\u0435\\u0442 \\u0434\\u043D\\u0438 \\u0438 \\u043D\\u0435\\u0434\\u0435\\u043B\\u0438, \\u043F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0430 \\u043B\\u0435\\u0433\\u043A\\u043E \\u0442\\u0435\\u0440\\u044F\\u0435\\u0442\\u0441\\u044F \\u043C\\u0435\\u0436\\u0434\\u0443 \\u0437\\u0432\\u043E\\u043D\\u043A\\u043E\\u043C \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440\\u0430 \\u0438 \\u0441\\u043E\\u0433\\u043B\\u0430\\u0441\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435\\u043C \\u0432\\u043D\\u0443\\u0442\\u0440\\u0438 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430.\"), mdx(\"h2\", null, \"\\u0427\\u0430\\u0441\\u0442\\u044B\\u0435 \\u043E\\u0448\\u0438\\u0431\\u043A\\u0438 \\u043F\\u0440\\u0438 \\u043F\\u043E\\u0441\\u0442\\u0440\\u043E\\u0435\\u043D\\u0438\\u0438 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\"), mdx(\"p\", null, \"\\u0412 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430\\u0445 \\u0432\\u0441\\u0442\\u0440\\u0435\\u0447\\u0430\\u044E\\u0442\\u0441\\u044F \\u043F\\u044F\\u0442\\u044C \\u0442\\u0438\\u043F\\u0438\\u0447\\u043D\\u044B\\u0445 \\u043E\\u0448\\u0438\\u0431\\u043E\\u043A. \\u041F\\u0440\\u043E\\u0432\\u0435\\u0440\\u044C\\u0442\\u0435 \\u043F\\u043E \\u043D\\u0438\\u043C \\u0441\\u0432\\u043E\\u044E \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0443:\"), mdx(\"ol\", null, mdx(\"li\", {\n parentName: \"ol\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u042D\\u0442\\u0430\\u043F\\u044B \\u043F\\u0440\\u0438\\u0434\\u0443\\u043C\\u0430\\u043D\\u044B \\u0431\\u0435\\u0437 \\u0434\\u0430\\u043D\\u043D\\u044B\\u0445.\"), \" \\u0412\\u043E\\u0440\\u043E\\u043D\\u043A\\u0443 \\u0440\\u0438\\u0441\\u0443\\u044E\\u0442 \\u0437\\u0430 \\u0441\\u0442\\u043E\\u043B\\u043E\\u043C \\u0438 \\u043D\\u0435 \\u0441\\u0432\\u0435\\u0440\\u044F\\u044E\\u0442 \\u0441 \\u0440\\u0435\\u0430\\u043B\\u044C\\u043D\\u044B\\u043C \\u043F\\u043E\\u0432\\u0435\\u0434\\u0435\\u043D\\u0438\\u0435\\u043C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432: \\u043D\\u0430 \\u0441\\u0445\\u0435\\u043C\\u0435 \\u0432\\u0441\\u0451 \\u0441\\u0442\\u0440\\u043E\\u0439\\u043D\\u043E, \\u0430 \\u0432 \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0435 \\u043F\\u0443\\u0442\\u044C \\u0434\\u0440\\u0443\\u0433\\u043E\\u0439.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0421\\u0447\\u0438\\u0442\\u0430\\u044E\\u0442 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0438\\u0442\\u043E\\u0433.\"), \" \\u0417\\u043D\\u0430\\u044E\\u0442, \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u0437\\u0430 \\u043C\\u0435\\u0441\\u044F\\u0446, \\u043D\\u043E \\u043D\\u0435 \\u0437\\u043D\\u0430\\u044E\\u0442 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E \\u043F\\u043E \\u044D\\u0442\\u0430\\u043F\\u0430\\u043C, \\u0438 \\u043D\\u0430\\u0439\\u0442\\u0438 \\u043F\\u0440\\u0438\\u0447\\u0438\\u043D\\u0443 \\u043F\\u0430\\u0434\\u0435\\u043D\\u0438\\u044F \\u043D\\u0435 \\u043F\\u043E\\u043B\\u0443\\u0447\\u0430\\u0435\\u0442\\u0441\\u044F.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0412\\u0435\\u0434\\u0443\\u0442 \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A \\u0432 \\u043D\\u0435\\u0433\\u043E\\u0442\\u043E\\u0432\\u0443\\u044E \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0443.\"), \" \\u041A\\u043E\\u0433\\u0434\\u0430 \\u0444\\u043E\\u0440\\u043C\\u0430 \\u0437\\u0430\\u043A\\u0430\\u0437\\u0430 \\u043B\\u043E\\u043C\\u0430\\u0435\\u0442\\u0441\\u044F \\u0438\\u043B\\u0438 \\u043C\\u0435\\u043D\\u0435\\u0434\\u0436\\u0435\\u0440\\u044B \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u044E\\u0442 \\u0447\\u0435\\u0440\\u0435\\u0437 \\u0441\\u0443\\u0442\\u043A\\u0438, \\u043A\\u0430\\u0436\\u0434\\u044B\\u0439 \\u0440\\u0443\\u0431\\u043B\\u044C \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u044B \\u0442\\u0440\\u0430\\u0442\\u0438\\u0442\\u0441\\u044F \\u0432\\u043F\\u0443\\u0441\\u0442\\u0443\\u044E. \\u0420\\u0430\\u0441\\u0445\\u043E\\u0434\\u044B \\u043D\\u0430 \", mdx(\"a\", {\n parentName: \"li\",\n \"href\": \"/performance/\"\n }, \"performance-\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\"), \" (\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433, \\u0433\\u0434\\u0435 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442 \\u0441\\u0447\\u0438\\u0442\\u0430\\u044E\\u0442 \\u0432 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0430\\u0445 \\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0430\\u0445) \\u043E\\u043A\\u0443\\u043F\\u0430\\u044E\\u0442\\u0441\\u044F, \\u043A\\u043E\\u0433\\u0434\\u0430 \\u043D\\u0438\\u0436\\u043D\\u044F\\u044F \\u0447\\u0430\\u0441\\u0442\\u044C \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438 \\u0433\\u043E\\u0442\\u043E\\u0432\\u0430 \\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u0442\\u044C \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u0422\\u0435\\u0440\\u044F\\u044E\\u0442 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0438.\"), \" \\u0411\\u0435\\u0437 CRM \\u043E\\u0431\\u0440\\u0430\\u0449\\u0435\\u043D\\u0438\\u044F \\u043E\\u0441\\u0435\\u0434\\u0430\\u044E\\u0442 \\u0432 \\u043F\\u043E\\u0447\\u0442\\u0435 \\u0438 \\u043C\\u0435\\u0441\\u0441\\u0435\\u043D\\u0434\\u0436\\u0435\\u0440\\u0430\\u0445, \\u043F\\u043E\\u0432\\u0442\\u043E\\u0440\\u043D\\u044B\\u0435 \\u043A\\u0430\\u0441\\u0430\\u043D\\u0438\\u044F \\u0437\\u0430\\u0431\\u044B\\u0432\\u0430\\u044E\\u0442\\u0441\\u044F, \\u0430 \\u043E\\u0442\\u0432\\u0435\\u0442\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u043E\\u0433\\u043E \\u0437\\u0430 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443 \\u043D\\u0435\\u0442.\"), mdx(\"li\", {\n parentName: \"ol\"\n }, mdx(\"strong\", {\n parentName: \"li\"\n }, \"\\u041D\\u0435 \\u043F\\u0435\\u0440\\u0435\\u0441\\u043C\\u0430\\u0442\\u0440\\u0438\\u0432\\u0430\\u044E\\u0442 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0443.\"), \" \\u041F\\u043E\\u0441\\u043B\\u0435 \\u0441\\u043C\\u0435\\u043D\\u044B \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430, \\u0446\\u0435\\u043D \\u0438\\u043B\\u0438 \\u043A\\u0430\\u043D\\u0430\\u043B\\u043E\\u0432 \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F \\u043F\\u0440\\u0435\\u0436\\u043D\\u0438\\u0435 \\u043E\\u0440\\u0438\\u0435\\u043D\\u0442\\u0438\\u0440\\u044B \\u0443\\u0441\\u0442\\u0430\\u0440\\u0435\\u0432\\u0430\\u044E\\u0442, \\u0438 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0443 \\u043D\\u0443\\u0436\\u043D\\u043E \\u043F\\u0435\\u0440\\u0435\\u0441\\u0442\\u0440\\u0430\\u0438\\u0432\\u0430\\u0442\\u044C.\")), mdx(\"p\", null, \"\\u041F\\u0440\\u043E\\u0432\\u0435\\u0440\\u043A\\u0430 \\u043F\\u043E \\u044D\\u0442\\u043E\\u043C\\u0443 \\u0441\\u043F\\u0438\\u0441\\u043A\\u0443 \\u043D\\u0435 \\u0442\\u0440\\u0435\\u0431\\u0443\\u0435\\u0442 \\u0441\\u043F\\u0435\\u0446\\u0438\\u0430\\u043B\\u044C\\u043D\\u044B\\u0445 \\u0438\\u043D\\u0441\\u0442\\u0440\\u0443\\u043C\\u0435\\u043D\\u0442\\u043E\\u0432: \\u043F\\u043E\\u043D\\u0430\\u0434\\u043E\\u0431\\u044F\\u0442\\u0441\\u044F \\u0432\\u044B\\u0433\\u0440\\u0443\\u0437\\u043A\\u0430 \\u0437\\u0430\\u044F\\u0432\\u043E\\u043A \\u0438\\u0437 CRM \\u0438 \\u043E\\u0442\\u0447\\u0451\\u0442 \\u0438\\u0437 \\u0430\\u043D\\u0430\\u043B\\u0438\\u0442\\u0438\\u043A\\u0438. \\u0418\\u0437 \\u043D\\u0435\\u0451 \\u0432\\u0438\\u0434\\u043D\\u043E, \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0441\\u0442\\u043E\\u0438\\u0442 \\u043A\\u0430\\u0436\\u0434\\u0430\\u044F \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0430 \\u0438 \\u043A\\u0430\\u043A\\u043E\\u0439 \\u043A\\u0430\\u043D\\u0430\\u043B \\u0435\\u0451 \\u043F\\u0440\\u0438\\u043D\\u043E\\u0441\\u0438\\u0442.\"), mdx(\"h2\", null, \"\\u0427\\u0430\\u0441\\u0442\\u044B\\u0435 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441\\u044B\"), mdx(\"h4\", null, \"\\u041A\\u0430\\u043A \\u043F\\u043E\\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u044C \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0443 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436?\"), mdx(\"p\", null, \"\\u041E\\u043F\\u0438\\u0448\\u0438\\u0442\\u0435 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u0438 \\u0435\\u0433\\u043E \\u0437\\u0430\\u0434\\u0430\\u0447\\u0443, \\u0440\\u0430\\u0441\\u043F\\u0438\\u0448\\u0438\\u0442\\u0435 \\u043F\\u0443\\u0442\\u044C \\u043F\\u043E \\u044D\\u0442\\u0430\\u043F\\u0430\\u043C, \\u0437\\u0430\\u0434\\u0430\\u0439\\u0442\\u0435 \\u043A\\u0430\\u0436\\u0434\\u043E\\u043C\\u0443 \\u044D\\u0442\\u0430\\u043F\\u0443 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0435 \\u0438 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0443, \\u043F\\u0440\\u0438\\u0432\\u0435\\u0434\\u0438\\u0442\\u0435 \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A \\u043D\\u0430 \\u0432\\u0435\\u0440\\u0445 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438, \\u0437\\u0430\\u0444\\u0438\\u043A\\u0441\\u0438\\u0440\\u0443\\u0439\\u0442\\u0435 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0443 \\u0432 CRM \\u0438 \\u0440\\u0430\\u0437 \\u0432 \\u043C\\u0435\\u0441\\u044F\\u0446 \\u0443\\u043B\\u0443\\u0447\\u0448\\u0430\\u0439\\u0442\\u0435 \\u0435\\u0451 \\u043F\\u043E \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438 \\u044D\\u0442\\u0430\\u043F\\u043E\\u0432.\"), mdx(\"h4\", null, \"\\u041A\\u0430\\u043A \\u0432\\u044B\\u0433\\u043B\\u044F\\u0434\\u0438\\u0442 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u043D\\u0430 \\u043F\\u0440\\u0438\\u043C\\u0435\\u0440\\u0435?\"), mdx(\"p\", null, \"\\u0412 \\u0443\\u0441\\u043B\\u043E\\u0432\\u043D\\u043E\\u043C \\u0438\\u043D\\u0442\\u0435\\u0440\\u043D\\u0435\\u0442-\\u043C\\u0430\\u0433\\u0430\\u0437\\u0438\\u043D\\u0435 \\u043D\\u0430 \\u0441\\u0430\\u0439\\u0442 \\u043F\\u0440\\u0438\\u0445\\u043E\\u0434\\u044F\\u0442 5000 \\u0447\\u0435\\u043B\\u043E\\u0432\\u0435\\u043A, 400 \\u043A\\u043B\\u0430\\u0434\\u0443\\u0442 \\u0442\\u043E\\u0432\\u0430\\u0440 \\u0432 \\u043A\\u043E\\u0440\\u0437\\u0438\\u043D\\u0443, 200 \\u043D\\u0430\\u0447\\u0438\\u043D\\u0430\\u044E\\u0442 \\u043E\\u0444\\u043E\\u0440\\u043C\\u043B\\u044F\\u0442\\u044C \\u0437\\u0430\\u043A\\u0430\\u0437, 100 \\u043F\\u043B\\u0430\\u0442\\u044F\\u0442. \\u041E\\u0431\\u0449\\u0430\\u044F \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u0435\\u0442 2%, \\u0430 \\u0441\\u0430\\u043C\\u044B\\u0439 \\u043F\\u0440\\u043E\\u0441\\u0442\\u043E\\u0439 \\u0440\\u0435\\u0437\\u0435\\u0440\\u0432 \\u0440\\u043E\\u0441\\u0442\\u0430 \\u043D\\u0430\\u0445\\u043E\\u0434\\u0438\\u0442\\u0441\\u044F \\u043D\\u0430 \\u043F\\u043E\\u0441\\u043B\\u0435\\u0434\\u043D\\u0435\\u043C \\u0448\\u0430\\u0433\\u0435, \\u043C\\u0435\\u0436\\u0434\\u0443 \\u043E\\u0444\\u043E\\u0440\\u043C\\u043B\\u0435\\u043D\\u0438\\u0435\\u043C \\u0438 \\u043E\\u043F\\u043B\\u0430\\u0442\\u043E\\u0439.\"), mdx(\"h4\", null, \"\\u041A\\u0430\\u043A\\u0438\\u0435 \\u0431\\u044B\\u0432\\u0430\\u044E\\u0442 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436?\"), mdx(\"p\", null, \"\\u0422\\u0440\\u0438 \\u043E\\u0441\\u043D\\u043E\\u0432\\u043D\\u044B\\u0445 \\u0432\\u0438\\u0434\\u0430: \\u043A\\u043B\\u0430\\u0441\\u0441\\u0438\\u0447\\u0435\\u0441\\u043A\\u0430\\u044F \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 \\u043F\\u043E \\u043C\\u043E\\u0434\\u0435\\u043B\\u0438 AIDA \\u0434\\u043B\\u044F \\u0443\\u0441\\u043B\\u0443\\u0433 \\u0438 B2B, \\u0430\\u0432\\u0442\\u043E\\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 \\u0434\\u043B\\u044F \\u043D\\u0435\\u0434\\u043E\\u0440\\u043E\\u0433\\u0438\\u0445 \\u0446\\u0438\\u0444\\u0440\\u043E\\u0432\\u044B\\u0445 \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u043E\\u0432 \\u0438 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0430 TOFU-MOFU-BOFU \\u0434\\u043B\\u044F \\u043A\\u043E\\u043D\\u0442\\u0435\\u043D\\u0442-\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430 \\u0441 \\u0434\\u043E\\u043B\\u0433\\u0438\\u043C \\u0446\\u0438\\u043A\\u043B\\u043E\\u043C \\u0441\\u0434\\u0435\\u043B\\u043A\\u0438.\"), mdx(\"h4\", null, \"\\u041A\\u0430\\u043A 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продаж","depth":2},{"value":"Виды воронок продаж","depth":2},{"value":"Как построить воронку продаж: пошаговая инструкция","depth":2},{"value":"Как посчитать конверсию воронки продаж и найти узкое место","depth":2},{"value":"Пример воронки продаж на практике","depth":2},{"value":"Частые ошибки при построении воронки продаж","depth":2},{"value":"Частые вопросы","depth":2},{"value":"Как построить воронку продаж?","depth":4},{"value":"Как выглядит воронка продаж на примере?","depth":4},{"value":"Какие бывают воронки продаж?","depth":4},{"value":"Как работает воронка продаж?","depth":4},{"value":"Как настроить воронку продаж в CRM?","depth":4},{"value":"Зачем нужна воронка продаж бизнесу?","depth":4},{"value":"Похожие статьи","depth":2}],"frontmatter":{"title":"Воронка продаж: что это и как построить для бизнеса","seo_title":"Воронка продаж: что это и как построить","description":"Разбираем, что такое воронка продаж, из каких этапов она состоит и как построить её для своего бизнеса: с примером, расчётом конверсии и частыми ошибками.","cover_image":"/images/blog/cover-voronka-prodazh.webp","author":"dasha-glavatskih","tags":"маркетинг, перформанс, стратегия","read_time":15,"collection":"kak-sdelat","is_material":null,"download_url":null,"date":"2026-09-25","faq":[{"question":"Как построить воронку продаж?","answer":"Опишите клиента и его задачу, распишите путь по этапам, задайте каждому этапу действие и метрику, приведите трафик на верх воронки, зафиксируйте воронку в CRM и раз в месяц улучшайте её по конверсии этапов."},{"question":"Как выглядит воронка продаж на примере?","answer":"В условном интернет-магазине на сайт приходят 5000 человек, 400 кладут товар в корзину, 200 начинают оформлять заказ, 100 платят. Общая конверсия составляет 2%, а самый простой резерв роста находится на последнем шаге, между оформлением и оплатой."},{"question":"Какие бывают воронки продаж?","answer":"Три основных вида: классическая воронка по модели AIDA для услуг и B2B, автоворонка для недорогих цифровых продуктов и воронка TOFU-MOFU-BOFU для контент-маркетинга с долгим циклом сделки."},{"question":"Как работает воронка продаж?","answer":"Воронка ведёт клиента через этапы от знакомства до покупки, и на каждом шаге измеряют, сколько людей дошло до следующего. По этим числам видно, где клиенты уходят, и можно менять именно эту часть пути."},{"question":"Как настроить воронку продаж в CRM?","answer":"Создайте в CRM стадии сделки по этапам воронки, назначьте каждой заявке ответственного и срок, добавьте автоматические задачи менеджеру и настройте отчёт по конверсии между стадиями. Так каждая заявка проходит воронку и не теряется."},{"question":"Зачем нужна воронка продаж бизнесу?","answer":"Воронка показывает, на каком этапе бизнес теряет клиентов и во что это обходится. Это позволяет планировать бюджет на рекламу и улучшать конкретный шаг пути клиента."}]},"fields":{"slug":"voronka-prodazh","uri":"/blog/voronka-prodazh/"}},"allMdx":{"edges":[{"node":{"frontmatter":{"title":"Маркетинг: что это такое простыми словами","description":"Маркетинг простыми словами: что это, зачем он бизнесу и как выглядит на практике. 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