{"componentChunkName":"component---src-containers-blog-post-js","path":"/blog/yunit-ekonomika-v-e-commerce-pochemu-rost-reklamnyh/","result":{"data":{"page":{"body":"var _excluded = [\"components\"];\nfunction _extends() { return _extends = Object.assign ? Object.assign.bind() : function (n) { for (var e = 1; e < arguments.length; e++) { var t = arguments[e]; for (var r in t) ({}).hasOwnProperty.call(t, r) && (n[r] = t[r]); } return n; }, _extends.apply(null, arguments); }\nfunction _objectWithoutProperties(e, t) { if (null == e) return {}; var o, r, i = _objectWithoutPropertiesLoose(e, t); if (Object.getOwnPropertySymbols) { var n = Object.getOwnPropertySymbols(e); for (r = 0; r < n.length; r++) o = n[r], -1 === t.indexOf(o) && {}.propertyIsEnumerable.call(e, o) && (i[o] = e[o]); } return i; }\nfunction _objectWithoutPropertiesLoose(r, e) { if (null == r) return {}; var t = {}; for (var n in r) if ({}.hasOwnProperty.call(r, n)) { if (-1 !== e.indexOf(n)) continue; t[n] = r[n]; } return t; }\n/* @jsxRuntime classic */\n/* @jsx mdx */\n\nvar _frontmatter = {\n  \"title\": \"Юнит-экономика в e-commerce: почему рост рекламных бюджетов не гарантирует прибыль\",\n  \"description\": \"Юнит-экономика в e-commerce: почему рост рекламных бюджетов не гарантирует прибыль и как считать реальную эффективность каналов.\",\n  \"date\": \"2026-04-09\",\n  \"slug\": \"yunit-ekonomika-v-e-commerce-pochemu-rost-reklamnyh\",\n  \"cover_image\": \"/images/blog/cover-04.png\",\n  \"author\": \"nastya-zhlobitskaya\",\n  \"tags\": \"маркетинг, перформанс, контекст\",\n  \"read_time\": 8,\n  \"collection\": \"chto-proishodit\",\n  \"source\": \"sostav.ru\",\n  \"original_url\": \"https://www.sostav.ru/blogs/140578/82777\"\n};\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n    props = _objectWithoutProperties(_ref, _excluded);\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"h2\", null, \"\\u042E\\u043D\\u0438\\u0442-\\u044D\\u043A\\u043E\\u043D\\u043E\\u043C\\u0438\\u043A\\u0430 \\u0432\\xA0e-commerce: \\u043F\\u043E\\u0447\\u0435\\u043C\\u0443 \\u0440\\u043E\\u0441\\u0442 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0445 \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442\\u043E\\u0432 \\u043D\\u0435\\xA0\\u0433\\u0430\\u0440\\u0430\\u043D\\u0442\\u0438\\u0440\\u0443\\u0435\\u0442 \\u043F\\u0440\\u0438\\u0431\\u044B\\u043B\\u044C\"), mdx(\"p\", null, \"\\u0420\\u043E\\u0441\\u0441\\u0438\\u0439\\u0441\\u043A\\u0438\\u0439 e-commerce \\u043F\\u0440\\u043E\\u0434\\u043E\\u043B\\u0436\\u0430\\u0435\\u0442 \\u0440\\u0430\\u0441\\u0442\\u0438: \\u0443\\u0441\\u0438\\u043B\\u0438\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u043A\\u043E\\u043D\\u043A\\u0443\\u0440\\u0435\\u043D\\u0446\\u0438\\u044F, \\u0443\\u0432\\u0435\\u043B\\u0438\\u0447\\u0438\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A\\u0430, \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u043F\\u043B\\u0435\\u0439\\u0441\\u044B \\u043F\\u0435\\u0440\\u0435\\u0440\\u0430\\u0441\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u044F\\u044E\\u0442 \\u0441\\u043F\\u0440\\u043E\\u0441. \\u041D\\u0430 \\u044D\\u0442\\u043E\\u043C \\u0444\\u043E\\u043D\\u0435 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441 \\u0432\\u0441\\u0451 \\u0447\\u0430\\u0449\\u0435 \\u0441\\u0442\\u0430\\u043B\\u043A\\u0438\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u0441 \\u043F\\u0430\\u0440\\u0430\\u0434\\u043E\\u043A\\u0441\\u043E\\u043C: \\u043E\\u0431\\u043E\\u0440\\u043E\\u0442 \\u0440\\u0430\\u0441\\u0442\\u0451\\u0442, \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0435 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442 \\xAB\\u0440\\u044B\\u043D\\u043E\\u0447\\u043D\\u044B\\u0435\\xBB \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438, \\u043D\\u043E \\u043C\\u0430\\u0440\\u0436\\u0438\\u043D\\u0430\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u044C \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430 \\u0441\\u043D\\u0438\\u0436\\u0430\\u0435\\u0442\\u0441\\u044F. \\u041F\\u0440\\u0438\\u0447\\u0438\\u043D\\u0430 \\u2014 \\u0432 \\u0440\\u0430\\u0437\\u0440\\u044B\\u0432\\u0435 \\u043C\\u0435\\u0436\\u0434\\u0443 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u043E\\u0432\\u044B\\u043C\\u0438 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0430\\u043C\\u0438 \\u0438 \\u0440\\u0435\\u0430\\u043B\\u044C\\u043D\\u043E\\u0439 \\u044E\\u043D\\u0438\\u0442-\\u044D\\u043A\\u043E\\u043D\\u043E\\u043C\\u0438\\u043A\\u043E\\u0439.\"), mdx(\"h2\", null, \"\\u0418\\u043B\\u043B\\u044E\\u0437\\u0438\\u044F \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u0438: \\u043A\\u043E\\u0433\\u0434\\u0430 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0438 \\u043D\\u0435 \\u0440\\u0430\\u0432\\u043D\\u044B \\u043F\\u0440\\u0438\\u0431\\u044B\\u043B\\u0438\"), mdx(\"p\", null, \"\\u0426\\u0438\\u0444\\u0440\\u043E\\u0432\\u0430\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430 \\u0438\\u0437\\u043C\\u0435\\u0440\\u0438\\u043C\\u0430. \\u041A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0432\\u0438\\u0434\\u044F\\u0442 CTR, CPC, \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E, CPO, \\u0414\\u0420\\u0420, ROI. \\u042D\\u0442\\u0438 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438 \\u043F\\u043E\\u0437\\u0432\\u043E\\u043B\\u044F\\u044E\\u0442 \\u043E\\u043F\\u0435\\u0440\\u0430\\u0442\\u0438\\u0432\\u043D\\u043E \\u0443\\u043F\\u0440\\u0430\\u0432\\u043B\\u044F\\u0442\\u044C \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A\\u043E\\u043C \\u0438 \\u043E\\u043F\\u0442\\u0438\\u043C\\u0438\\u0437\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438. \\u041E\\u0434\\u043D\\u0430\\u043A\\u043E \\u0441\\u0430\\u043C\\u0438 \\u043F\\u043E \\u0441\\u0435\\u0431\\u0435 \\u043E\\u043D\\u0438 \\u043D\\u0435 \\u043E\\u0442\\u0432\\u0435\\u0447\\u0430\\u044E\\u0442 \\u043D\\u0430 \\u0433\\u043B\\u0430\\u0432\\u043D\\u044B\\u0439 \\u0432\\u043E\\u043F\\u0440\\u043E\\u0441: \\u0441\\u043E\\u0437\\u0434\\u0430\\u0451\\u0442 \\u043B\\u0438 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430 \\u0434\\u043E\\u0431\\u0430\\u0432\\u043B\\u0435\\u043D\\u043D\\u0443\\u044E \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u0434\\u043B\\u044F \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430.\"), mdx(\"p\", null, \"\\u0422\\u0438\\u043F\\u043E\\u0432\\u0430\\u044F \\u0441\\u0438\\u0442\\u0443\\u0430\\u0446\\u0438\\u044F: \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u0437\\u0430\\u043A\\u0430\\u0437\\u0430 \\u0441\\u043E\\u043E\\u0442\\u0432\\u0435\\u0442\\u0441\\u0442\\u0432\\u0443\\u0435\\u0442 \\u0431\\u0435\\u043D\\u0447\\u043C\\u0430\\u0440\\u043A\\u0430\\u043C, \\u0434\\u043E\\u043B\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0445 \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u043E\\u0432 \\u0443\\u043A\\u043B\\u0430\\u0434\\u044B\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u0432 \\u043F\\u043B\\u0430\\u043D, \\u043D\\u043E \\u043F\\u043E \\u0438\\u0442\\u043E\\u0433\\u0430\\u043C \\u043A\\u0432\\u0430\\u0440\\u0442\\u0430\\u043B\\u0430 \\u043F\\u0440\\u0438\\u0431\\u044B\\u043B\\u044C \\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u043D\\u0438\\u0436\\u0435 \\u043E\\u0436\\u0438\\u0434\\u0430\\u043D\\u0438\\u0439. \\u0412 \\u0431\\u043E\\u043B\\u044C\\u0448\\u0438\\u043D\\u0441\\u0442\\u0432\\u0435 \\u0441\\u043B\\u0443\\u0447\\u0430\\u0435\\u0432 \\u044D\\u0442\\u043E \\u043E\\u0437\\u043D\\u0430\\u0447\\u0430\\u0435\\u0442, \\u0447\\u0442\\u043E \\u043E\\u0446\\u0435\\u043D\\u043A\\u0430 \\u0432\\u0435\\u043B\\u0430\\u0441\\u044C \\u0432 \\u0440\\u0430\\u043C\\u043A\\u0430\\u0445 \\u043F\\u0435\\u0440\\u0432\\u043E\\u0433\\u043E \\u0437\\u0430\\u043A\\u0430\\u0437\\u0430, \\u0431\\u0435\\u0437 \\u0443\\u0447\\u0451\\u0442\\u0430 \\u0436\\u0438\\u0437\\u043D\\u0435\\u043D\\u043D\\u043E\\u0433\\u043E \\u0446\\u0438\\u043A\\u043B\\u0430 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430.\"), mdx(\"h2\", null, \"\\u041F\\u0435\\u0440\\u0432\\u044B\\u0439 \\u0437\\u0430\\u043A\\u0430\\u0437 \\u2014 \\u043D\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044C \\u0443\\u0441\\u0442\\u043E\\u0439\\u0447\\u0438\\u0432\\u043E\\u0441\\u0442\\u0438 \\u043C\\u043E\\u0434\\u0435\\u043B\\u0438\"), mdx(\"p\", null, \"\\u0412 e-commerce \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430 \\u0447\\u0430\\u0449\\u0435 \\u0432\\u0441\\u0435\\u0433\\u043E \\u043D\\u0430\\u043F\\u0440\\u0430\\u0432\\u043B\\u0435\\u043D\\u0430 \\u043D\\u0430 \\u0441\\u0442\\u0438\\u043C\\u0443\\u043B\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u0431\\u044B\\u0441\\u0442\\u0440\\u043E\\u0439 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0438. \\u042D\\u0442\\u043E \\u043E\\u0442\\u043B\\u0438\\u0447\\u0430\\u0435\\u0442 \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442 \\u043E\\u0442 B2B-\\u0443\\u0441\\u043B\\u0443\\u0433, \\u0433\\u0434\\u0435 \\u0446\\u0438\\u043A\\u043B \\u0441\\u0434\\u0435\\u043B\\u043A\\u0438 \\u0434\\u043B\\u0438\\u043D\\u043D\\u0435\\u0435 \\u0438 \\u043A\\u043B\\u044E\\u0447\\u0435\\u0432\\u043E\\u0439 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u043E\\u0439 \\u044F\\u0432\\u043B\\u044F\\u0435\\u0442\\u0441\\u044F \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043B\\u0438\\u0434\\u0430. \\u041E\\u0434\\u043D\\u0430\\u043A\\u043E \\u0434\\u043B\\u044F \\u0438\\u043D\\u0442\\u0435\\u0440\\u043D\\u0435\\u0442-\\u043C\\u0430\\u0433\\u0430\\u0437\\u0438\\u043D\\u0430 \\u043F\\u0435\\u0440\\u0432\\u044B\\u0439 \\u0437\\u0430\\u043A\\u0430\\u0437 \\u0440\\u0435\\u0434\\u043A\\u043E \\u043E\\u0442\\u0440\\u0430\\u0436\\u0430\\u0435\\u0442 \\u0440\\u0435\\u0430\\u043B\\u044C\\u043D\\u0443\\u044E \\u044D\\u043A\\u043E\\u043D\\u043E\\u043C\\u0438\\u043A\\u0443. \\u0412\\u043E \\u043C\\u043D\\u043E\\u0433\\u0438\\u0445 \\u043A\\u0430\\u0442\\u0435\\u0433\\u043E\\u0440\\u0438\\u044F\\u0445 \\u043E\\u043D \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u0441 \\u043C\\u0438\\u043D\\u0438\\u043C\\u0430\\u043B\\u044C\\u043D\\u043E\\u0439 \\u043C\\u0430\\u0440\\u0436\\u043E\\u0439 \\u0438\\u043B\\u0438 \\u0431\\u043B\\u0438\\u0437\\u043A\\u043E \\u043A \\u0442\\u043E\\u0447\\u043A\\u0435 \\u0431\\u0435\\u0437\\u0443\\u0431\\u044B\\u0442\\u043E\\u0447\\u043D\\u043E\\u0441\\u0442\\u0438. \\u0424\\u0438\\u043D\\u0430\\u043D\\u0441\\u043E\\u0432\\u044B\\u0439 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442 \\u0444\\u043E\\u0440\\u043C\\u0438\\u0440\\u0443\\u0435\\u0442\\u0441\\u044F \\u0437\\u0430 \\u0441\\u0447\\u0451\\u0442 \\u043F\\u043E\\u0432\\u0442\\u043E\\u0440\\u043D\\u044B\\u0445 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043E\\u043A. \\u041F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u043A\\u043B\\u044E\\u0447\\u0435\\u0432\\u043E\\u0439 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044C \\u2014 \\u043D\\u0435 CPO, \\u0430 \\u0441\\u043E\\u043E\\u0442\\u043D\\u043E\\u0448\\u0435\\u043D\\u0438\\u0435 LTV (Lifetime Value) \\u043A CAC (Customer Acquisition Cost).\"), mdx(\"p\", null, \"\\u041F\\u0440\\u0430\\u043A\\u0442\\u0438\\u043A\\u0430 \\u043F\\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u0435\\u0442, \\u0447\\u0442\\u043E \\u0443\\u0441\\u0442\\u043E\\u0439\\u0447\\u0438\\u0432\\u043E\\u0439 \\u0441\\u0447\\u0438\\u0442\\u0430\\u0435\\u0442\\u0441\\u044F \\u043C\\u043E\\u0434\\u0435\\u043B\\u044C, \\u043F\\u0440\\u0438 \\u043A\\u043E\\u0442\\u043E\\u0440\\u043E\\u0439 LTV \\u043A\\u0430\\u043A \\u043C\\u0438\\u043D\\u0438\\u043C\\u0443\\u043C \\u0432 \\u0442\\u0440\\u0438 \\u0440\\u0430\\u0437\\u0430 \\u043F\\u0440\\u0435\\u0432\\u044B\\u0448\\u0430\\u0435\\u0442 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430. \\u041F\\u0440\\u0438 \\u0437\\u043D\\u0430\\u0447\\u0435\\u043D\\u0438\\u0438 \\u043D\\u0438\\u0436\\u0435 \\u0434\\u0432\\u0443\\u0445 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441 \\u0441\\u0442\\u0430\\u043B\\u043A\\u0438\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u0441 \\u0440\\u0438\\u0441\\u043A\\u043E\\u043C \\u043A\\u0430\\u0441\\u0441\\u043E\\u0432\\u044B\\u0445 \\u0440\\u0430\\u0437\\u0440\\u044B\\u0432\\u043E\\u0432 \\u0438 \\u0432\\u044B\\u043D\\u0443\\u0436\\u0434\\u0435\\u043D \\u043F\\u043E\\u0441\\u0442\\u043E\\u044F\\u043D\\u043D\\u043E \\u0443\\u0432\\u0435\\u043B\\u0438\\u0447\\u0438\\u0432\\u0430\\u0442\\u044C \\u043E\\u0431\\u044A\\u0451\\u043C \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F \\u0434\\u043B\\u044F \\u043F\\u043E\\u0434\\u0434\\u0435\\u0440\\u0436\\u0430\\u043D\\u0438\\u044F \\u043E\\u0431\\u043E\\u0440\\u043E\\u0442\\u0430.\"), mdx(\"p\", null, \"\\u0413\\u043B\\u0430\\u0432\\u043D\\u0430\\u044F \\u0444\\u043E\\u0440\\u043C\\u0443\\u043B\\u0430 e-commerce: LTV / CAC \\u2265 3\"), mdx(\"p\", null, \"\\u0415\\u0441\\u043B\\u0438:\"), mdx(\"ol\", null, mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"2\\u20133 \\u2192 \\u043C\\u043E\\u0436\\u043D\\u043E \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0442\\u044C, \\u043D\\u043E \\u0430\\u043A\\u043A\\u0443\\u0440\\u0430\\u0442\\u043D\\u043E\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"3+ \\u2192 \\u043C\\u043E\\u0436\\u043D\\u043E \\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C\\u0441\\u044F\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"<2 \\u2192 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430 \\u043E\\u043F\\u0430\\u0441\\u043D\\u0430\")), mdx(\"h2\", null, \"\\u0420\\u043E\\u043B\\u044C \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438 \\u0432 \\u0443\\u043F\\u0440\\u0430\\u0432\\u043B\\u0435\\u043D\\u0438\\u0438 \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u044C\\u044E \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\"), mdx(\"p\", null, \"\\u041A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u2014 \\u044D\\u0442\\u043E \\u0431\\u0430\\u0437\\u043E\\u0432\\u044B\\u0439, \\u043D\\u043E \\u0447\\u0430\\u0441\\u0442\\u043E \\u043D\\u0435\\u0434\\u043E\\u043E\\u0446\\u0435\\u043D\\u0451\\u043D\\u043D\\u044B\\u0439 \\u0438\\u043D\\u0434\\u0438\\u043A\\u0430\\u0442\\u043E\\u0440 \\u043A\\u0430\\u0447\\u0435\\u0441\\u0442\\u0432\\u0430 \\u043A\\u043E\\u043C\\u043C\\u0435\\u0440\\u0447\\u0435\\u0441\\u043A\\u043E\\u0439 \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u044B. \\u0412 \\u043E\\u0442\\u043B\\u0438\\u0447\\u0438\\u0435 \\u043E\\u0442 \\u0443\\u0437\\u043A\\u0438\\u0445 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u043E\\u0432\\u044B\\u0445 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A, \\u043E\\u043D\\u0430 \\u043E\\u0442\\u0440\\u0430\\u0436\\u0430\\u0435\\u0442 \\u043E\\u0431\\u0449\\u0443\\u044E \\u0441\\u043F\\u043E\\u0441\\u043E\\u0431\\u043D\\u043E\\u0441\\u0442\\u044C \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430 \\u043F\\u0440\\u0435\\u0432\\u0440\\u0430\\u0449\\u0430\\u0442\\u044C \\u0438\\u043D\\u0442\\u0435\\u0440\\u0435\\u0441 \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u044F \\u0432 \\u0437\\u0430\\u0432\\u0435\\u0440\\u0448\\u0451\\u043D\\u043D\\u043E\\u0435 \\u0446\\u0435\\u043B\\u0435\\u0432\\u043E\\u0435 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0435.\"), mdx(\"h3\", null, \"\\u0417\\u0430\\u0447\\u0435\\u043C \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0443 \\u0430\\u043D\\u0430\\u043B\\u0438\\u0437\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E?\"), mdx(\"p\", null, \"\\u0420\\u0430\\u0431\\u043E\\u0442\\u0430 \\u0441 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0435\\u0439 \\u043F\\u043E\\u043C\\u043E\\u0433\\u0430\\u0435\\u0442 \\u0440\\u0435\\u0448\\u0430\\u0442\\u044C \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0443\\u043F\\u0440\\u0430\\u0432\\u043B\\u0435\\u043D\\u0447\\u0435\\u0441\\u043A\\u0438\\u0445 \\u0437\\u0430\\u0434\\u0430\\u0447:\"), mdx(\"ol\", null, mdx(\"li\", {\n    parentName: \"ol\"\n  }, mdx(\"strong\", {\n    parentName: \"li\"\n  }, \"\\u0421\\u043A\\u043E\\u0440\\u0440\\u0435\\u043A\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0443 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436.\"), \" \\u041A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E \\u043C\\u043E\\u0436\\u043D\\u043E \\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C \\u043D\\u0435 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0434\\u043B\\u044F \\u0432\\u0441\\u0435\\u0439 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0438, \\u043D\\u043E \\u0438 \\u0434\\u043B\\u044F \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u044B\\u0445 \\u0435\\u0451 \\u044D\\u0442\\u0430\\u043F\\u043E\\u0432. \\u041D\\u0430\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440, \\u043E\\u0431\\u044A\\u044F\\u0432\\u043B\\u0435\\u043D\\u0438\\u0435, \\u0432\\u0435\\u0434\\u0443\\u0449\\u0435\\u0435 \\u043D\\u0430 \\u0441\\u0430\\u0439\\u0442, \\u043C\\u043E\\u0436\\u0435\\u0442 \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0442\\u044C \\u0445\\u043E\\u0440\\u043E\\u0448\\u043E \\u0438 \\u043F\\u0440\\u0438\\u0432\\u043E\\u0434\\u0438\\u0442\\u044C \\u043C\\u043D\\u043E\\u0433\\u043E \\u043F\\u043E\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043B\\u0435\\u0439. \\u041D\\u043E \\u0435\\u0441\\u043B\\u0438 \\u043E\\u043D\\u0438 \\u043F\\u043E\\u043A\\u0438\\u0434\\u0430\\u044E\\u0442 \\u0441\\u0430\\u0439\\u0442, \\u043D\\u0435 \\u0441\\u043E\\u0432\\u0435\\u0440\\u0448\\u0438\\u0432 \\u0446\\u0435\\u043B\\u0435\\u0432\\u043E\\u0435 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0435, \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u043F\\u0430\\u0434\\u0430\\u0435\\u0442. \\u0423\\u0445\\u0443\\u0434\\u0448\\u0435\\u043D\\u0438\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439 \\u043D\\u0430 \\u044D\\u0442\\u043E\\u043C \\u044D\\u0442\\u0430\\u043F\\u0435 \\u0441\\u0438\\u0433\\u043D\\u0430\\u043B\\u0438\\u0437\\u0438\\u0440\\u0443\\u0435\\u0442, \\u0447\\u0442\\u043E \\u0435\\u0441\\u0442\\u044C \\u043F\\u0440\\u043E\\u0431\\u043B\\u0435\\u043C\\u0430.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, mdx(\"strong\", {\n    parentName: \"li\"\n  }, \"\\u0421\\u043F\\u043B\\u0430\\u043D\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u0443\\u044E \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u044E.\"), \" \\u041A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u043C\\u043E\\u0436\\u043D\\u043E \\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C \\u0434\\u043B\\u044F \\u0440\\u0430\\u0437\\u043D\\u044B\\u0445 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0445 \\u043A\\u0430\\u043D\\u0430\\u043B\\u043E\\u0432, \\u0447\\u0442\\u043E\\u0431\\u044B \\u043F\\u043E\\u043D\\u044F\\u0442\\u044C, \\u043A\\u0430\\u043A\\u043E\\u0439 \\u0438\\u0437 \\u043D\\u0438\\u0445 \\u043F\\u0440\\u0438\\u0432\\u043E\\u0434\\u0438\\u0442 \\u0431\\u043E\\u043B\\u044C\\u0448\\u0435 \\u043B\\u0438\\u0434\\u043E\\u0432. \\u041D\\u0430 \\u043E\\u0441\\u043D\\u043E\\u0432\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439 \\u0443\\u0434\\u043E\\u0431\\u043D\\u043E \\u0441\\u043E\\u0431\\u0438\\u0440\\u0430\\u0442\\u044C \\u0441\\u0442\\u0430\\u0442\\u0438\\u0441\\u0442\\u0438\\u043A\\u0443 \\u0438 \\u0440\\u0430\\u0441\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u044F\\u0442\\u044C \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442 \\u043C\\u0435\\u0436\\u0434\\u0443 \\u0431\\u043E\\u043B\\u0435\\u0435 \\u0438 \\u043C\\u0435\\u043D\\u0435\\u0435 \\u043F\\u0440\\u0438\\u0431\\u044B\\u043B\\u044C\\u043D\\u044B\\u043C\\u0438 \\u043A\\u0430\\u043D\\u0430\\u043B\\u0430\\u043C\\u0438.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, mdx(\"strong\", {\n    parentName: \"li\"\n  }, \"\\u041F\\u0440\\u043E\\u0442\\u0435\\u0441\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C \\u0433\\u0438\\u043F\\u043E\\u0442\\u0435\\u0437\\u044B.\"), \" \\u041F\\u0440\\u0435\\u0434\\u043F\\u043E\\u043B\\u043E\\u0436\\u0438\\u043C, \\u043D\\u0430 \\u0441\\u0430\\u0439\\u0442\\u0435 \\u0435\\u0441\\u0442\\u044C \\u0444\\u043E\\u0440\\u043C\\u0430, \\u0447\\u0442\\u043E\\u0431\\u044B \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u043C\\u043E\\u0433 \\u043E\\u0441\\u0442\\u0430\\u0432\\u0438\\u0442\\u044C \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443 \\u043D\\u0430 \\u0437\\u0432\\u043E\\u043D\\u043E\\u043A. \\u0412\\u044B \\u0437\\u0430\\u0445\\u043E\\u0442\\u0435\\u043B\\u0438 \\u0441\\u0434\\u0435\\u043B\\u0430\\u0442\\u044C \\u0432\\u0441\\u043F\\u043B\\u044B\\u0432\\u0430\\u044E\\u0449\\u0435\\u0435 \\u043E\\u043A\\u043D\\u043E \\u0441 \\u044D\\u0442\\u043E\\u0439 \\u0444\\u043E\\u0440\\u043C\\u043E\\u0439, \\u043A\\u043E\\u0442\\u043E\\u0440\\u043E\\u0435 \\u043F\\u0435\\u0440\\u0438\\u043E\\u0434\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438 \\u043F\\u043E\\u044F\\u0432\\u043B\\u044F\\u0435\\u0442\\u0441\\u044F \\u043D\\u0430 \\u0441\\u0442\\u0440\\u0430\\u043D\\u0438\\u0446\\u0435. \\u0422\\u0430\\u043A\\u043E\\u0435 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435 \\u043C\\u043E\\u0436\\u0435\\u0442 \\u0431\\u044B\\u0442\\u044C \\u0443\\u0434\\u043E\\u0431\\u043D\\u044B\\u043C \\u0434\\u043B\\u044F \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u044F, \\u0430 \\u043C\\u043E\\u0436\\u0435\\u0442 \\u0438 \\u0440\\u0430\\u0437\\u0434\\u0440\\u0430\\u0436\\u0430\\u0442\\u044C. \\u0427\\u0442\\u043E\\u0431\\u044B \\u044D\\u0442\\u043E \\u043F\\u0440\\u043E\\u0432\\u0435\\u0440\\u0438\\u0442\\u044C, \\u043C\\u043E\\u0436\\u043D\\u043E \\u043F\\u043E\\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044E \\u0432 \\u0437\\u0430\\u044F\\u0432\\u043A\\u0443 \\u0441\\u043E \\u0432\\u0441\\u043F\\u043B\\u044B\\u0432\\u0430\\u044E\\u0449\\u0438\\u043C \\u043E\\u043A\\u043D\\u043E\\u043C \\u0438 \\u0431\\u0435\\u0437 \\u043D\\u0435\\u0433\\u043E.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, mdx(\"strong\", {\n    parentName: \"li\"\n  }, \"\\u041F\\u043E\\u0441\\u0447\\u0438\\u0442\\u0430\\u0442\\u044C \\u0434\\u043E\\u0445\\u043E\\u0434\\u044B \\u0438 \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u044B.\"), \" \\u041A\\u043E\\u0433\\u0434\\u0430 \\u0440\\u0430\\u0441\\u0442\\u0451\\u0442 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F, \\u0443\\u0432\\u0435\\u043B\\u0438\\u0447\\u0438\\u0432\\u0430\\u044E\\u0442\\u0441\\u044F \\u0438 \\u0434\\u043E\\u0445\\u043E\\u0434\\u044B. \\u041D\\u043E \\u043F\\u0440\\u0438\\u0431\\u044B\\u043B\\u044C \\u043C\\u043E\\u0436\\u0435\\u0442 \\u0443\\u043C\\u0435\\u043D\\u044C\\u0448\\u0438\\u0442\\u044C\\u0441\\u044F \\u0438\\u0437-\\u0437\\u0430 \\u0432\\u043E\\u0437\\u0440\\u043E\\u0441\\u0448\\u0438\\u0445 \\u0438\\u0437\\u0434\\u0435\\u0440\\u0436\\u0435\\u043A (\\u043E\\u0441\\u043E\\u0431\\u0435\\u043D\\u043D\\u043E \\u0432 \\u0430\\u043A\\u0446\\u0438\\u0438).\")), mdx(\"p\", null, \"\\u041D\\u0435 \\u0441\\u0443\\u0449\\u0435\\u0441\\u0442\\u0432\\u0443\\u0435\\u0442 \\u0443\\u043D\\u0438\\u0432\\u0435\\u0440\\u0441\\u0430\\u043B\\u044C\\u043D\\u043E\\u0433\\u043E \\u0437\\u043D\\u0430\\u0447\\u0435\\u043D\\u0438\\u044F \\xAB\\u0445\\u043E\\u0440\\u043E\\u0448\\u0435\\u0439\\xBB \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438. \\u042D\\u0442\\u043E\\u0442 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044C \\u0437\\u0430\\u0432\\u0438\\u0441\\u0438\\u0442 \\u043E\\u0442 \\u043E\\u0442\\u0440\\u0430\\u0441\\u043B\\u0438, \\u0446\\u0435\\u043D\\u043E\\u0432\\u043E\\u0433\\u043E \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442\\u0430, \\u043A\\u043E\\u043D\\u043A\\u0443\\u0440\\u0435\\u043D\\u0442\\u043D\\u043E\\u0439 \\u0441\\u0440\\u0435\\u0434\\u044B \\u0438 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0438 \\u043F\\u0440\\u043E\\u0434\\u0432\\u0438\\u0436\\u0435\\u043D\\u0438\\u044F. \\u041D\\u0430\\u043F\\u0440\\u0438\\u043C\\u0435\\u0440, \\u0443\\u0440\\u043E\\u0432\\u0435\\u043D\\u044C \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0439 \\u0441\\u0447\\u0438\\u0442\\u0430\\u0435\\u0442\\u0441\\u044F \\u0432\\u044B\\u0441\\u043E\\u043A\\u0438\\u043C \\u0434\\u043B\\u044F \\u043F\\u0440\\u0435\\u043C\\u0438\\u0430\\u043B\\u044C\\u043D\\u043E\\u0433\\u043E \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430, \\u043C\\u043E\\u0436\\u0435\\u0442 \\u0431\\u044B\\u0442\\u044C \\u043D\\u0435\\u0434\\u043E\\u0441\\u0442\\u0430\\u0442\\u043E\\u0447\\u043D\\u044B\\u043C \\u0434\\u043B\\u044F \\u043C\\u0430\\u0441\\u0441\\u043E\\u0432\\u043E\\u0433\\u043E \\u0440\\u044B\\u043D\\u043A\\u0430. \\u0411\\u043E\\u043B\\u0435\\u0435 \\u0443\\u0441\\u0442\\u043E\\u0439\\u0447\\u0438\\u0432\\u043E\\u0439 \\u043F\\u0440\\u0430\\u043A\\u0442\\u0438\\u043A\\u043E\\u0439 \\u0441\\u0447\\u0438\\u0442\\u0430\\u0435\\u0442\\u0441\\u044F \\u0441\\u0440\\u0430\\u0432\\u043D\\u0435\\u043D\\u0438\\u0435 \\u0441\\u043E\\u0431\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u044B\\u0445 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0435\\u0439 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u0432 \\u0434\\u0438\\u043D\\u0430\\u043C\\u0438\\u043A\\u0435, \\u0447\\u0435\\u043C \\u043E\\u0440\\u0438\\u0435\\u043D\\u0442\\u0430\\u0446\\u0438\\u044F \\u043D\\u0430 \\u043E\\u0442\\u0440\\u0430\\u0441\\u043B\\u0435\\u0432\\u044B\\u0435 \\u0441\\u0440\\u0435\\u0434\\u043D\\u0438\\u0435 \\u0437\\u043D\\u0430\\u0447\\u0435\\u043D\\u0438\\u044F.\"), mdx(\"p\", null, \"\\u0415\\u0441\\u043B\\u0438 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u044F \\u043D\\u0438\\u0437\\u043A\\u0430\\u044F, \\u0441\\u0442\\u043E\\u0438\\u0442 \\u043E\\u0431\\u0440\\u0430\\u0442\\u0438\\u0442\\u044C \\u0432\\u043D\\u0438\\u043C\\u0430\\u043D\\u0438\\u0435 \\u043D\\u0430 \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0432\\u0430\\u0436\\u043D\\u044B\\u0445 \\u0432\\u0435\\u0449\\u0435\\u0439:\"), mdx(\"ol\", null, mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0421\\u0430\\u0439\\u0442 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041E\\u0440\\u0433\\u0430\\u043D\\u0438\\u0437\\u0430\\u0446\\u0438\\u044F \\u0440\\u0430\\u0431\\u043E\\u0442\\u044B \\u043E\\u0442\\u0434\\u0435\\u043B\\u0430 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041E\\u043F\\u043B\\u0430\\u0442\\u0430 \\u0438 \\u0434\\u043E\\u0441\\u0442\\u0430\\u0432\\u043A\\u0430.\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u041C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u043E\\u0432\\u0430\\u044F \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u044F.\")), mdx(\"h2\", null, \"\\u041C\\u0430\\u0440\\u0436\\u0438\\u043D\\u0430\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u044C \\u043A\\u0430\\u043A \\u043E\\u0433\\u0440\\u0430\\u043D\\u0438\\u0447\\u0435\\u043D\\u0438\\u0435 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u043E\\u0439 \\u043D\\u0430\\u0433\\u0440\\u0443\\u0437\\u043A\\u0438\"), mdx(\"p\", null, \"\\u041C\\u0430\\u0440\\u0436\\u0438\\u043D\\u0430\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u044C \\u2014 \\u0444\\u0443\\u043D\\u0434\\u0430\\u043C\\u0435\\u043D\\u0442\\u0430\\u043B\\u044C\\u043D\\u044B\\u0439 \\u043F\\u0430\\u0440\\u0430\\u043C\\u0435\\u0442\\u0440, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0439 \\u043E\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u044F\\u0435\\u0442 \\u0434\\u043E\\u043F\\u0443\\u0441\\u0442\\u0438\\u043C\\u044B\\u0439 \\u0443\\u0440\\u043E\\u0432\\u0435\\u043D\\u044C \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u043E\\u0432\\u044B\\u0445 \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u043E\\u0432.\"), mdx(\"p\", null, \"\\u0415\\u0441\\u043B\\u0438 \\u0432\\u0430\\u043B\\u043E\\u0432\\u0430\\u044F \\u043C\\u0430\\u0440\\u0436\\u0430 \\u0441\\u043E\\u0441\\u0442\\u0430\\u0432\\u043B\\u044F\\u0435\\u0442 20\\u201330%, \\u0430 \\u0434\\u043E\\u043B\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0445 \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u043E\\u0432 \\u043F\\u0440\\u0438\\u0431\\u043B\\u0438\\u0436\\u0430\\u0435\\u0442\\u0441\\u044F \\u043A \\u044D\\u0442\\u0438\\u043C \\u0437\\u043D\\u0430\\u0447\\u0435\\u043D\\u0438\\u044F\\u043C, \\u043F\\u0440\\u043E\\u0441\\u0442\\u0440\\u0430\\u043D\\u0441\\u0442\\u0432\\u043E \\u0434\\u043B\\u044F \\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F \\u043F\\u0440\\u0430\\u043A\\u0442\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438 \\u043E\\u0442\\u0441\\u0443\\u0442\\u0441\\u0442\\u0432\\u0443\\u0435\\u0442. \\u041B\\u044E\\u0431\\u043E\\u0435 \\u0443\\u0432\\u0435\\u043B\\u0438\\u0447\\u0435\\u043D\\u0438\\u0435 \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442\\u0430 \\u0431\\u0435\\u0437 \\u0440\\u043E\\u0441\\u0442\\u0430 LTV \\u043F\\u0440\\u0438\\u0432\\u043E\\u0434\\u0438\\u0442 \\u043A \\u0440\\u0430\\u0437\\u043C\\u044B\\u0432\\u0430\\u043D\\u0438\\u044E \\u043F\\u0440\\u0438\\u0431\\u044B\\u043B\\u0438.\"), mdx(\"p\", null, mdx(\"img\", {\n    parentName: \"p\",\n    \"src\": \"/images/blog/yunit-ekonomika-v-e-commerce-pochemu-rost-reklamnyh/img-02.jpg\",\n    \"alt\": \"Влияние маржинальности на устойчивость рекламной модели и перспективы масштабирования\"\n  })), mdx(\"p\", {\n    className: \"img-caption\"\n  }, \"\\u0412\\u043B\\u0438\\u044F\\u043D\\u0438\\u0435 \\u043C\\u0430\\u0440\\u0436\\u0438\\u043D\\u0430\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u0438 \\u043D\\u0430 \\u0443\\u0441\\u0442\\u043E\\u0439\\u0447\\u0438\\u0432\\u043E\\u0441\\u0442\\u044C \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u043E\\u0439 \\u043C\\u043E\\u0434\\u0435\\u043B\\u0438 \\u0438 \\u043F\\u0435\\u0440\\u0441\\u043F\\u0435\\u043A\\u0442\\u0438\\u0432\\u044B \\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F\"), mdx(\"p\", null, \"\\u0412\\u044B\\u0441\\u043E\\u043A\\u0430\\u044F \\u0434\\u043E\\u043B\\u044F \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0445 \\u0440\\u0430\\u0441\\u0445\\u043E\\u0434\\u043E\\u0432 \\u043C\\u043E\\u0436\\u0435\\u0442 \\u0431\\u044B\\u0442\\u044C \\u043E\\u043F\\u0440\\u0430\\u0432\\u0434\\u0430\\u043D\\u0430 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u0440\\u0438 \\u043D\\u0430\\u043B\\u0438\\u0447\\u0438\\u0438:\"), mdx(\"ol\", null, mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0432\\u044B\\u0441\\u043E\\u043A\\u043E\\u0439 \\u043F\\u043E\\u0432\\u0442\\u043E\\u0440\\u044F\\u0435\\u043C\\u043E\\u0441\\u0442\\u0438 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043E\\u043A,\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u043F\\u043E\\u0434\\u043F\\u0438\\u0441\\u043E\\u0447\\u043D\\u043E\\u0439 \\u0438\\u043B\\u0438 \\u0440\\u0435\\u0433\\u0443\\u043B\\u044F\\u0440\\u043D\\u043E\\u0439 \\u043C\\u043E\\u0434\\u0435\\u043B\\u0438 \\u043F\\u043E\\u0442\\u0440\\u0435\\u0431\\u043B\\u0435\\u043D\\u0438\\u044F,\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0438 \\u0437\\u0430\\u0445\\u0432\\u0430\\u0442\\u0430 \\u0434\\u043E\\u043B\\u0438 \\u0440\\u044B\\u043D\\u043A\\u0430 \\u0441 \\u0433\\u043E\\u0440\\u0438\\u0437\\u043E\\u043D\\u0442\\u043E\\u043C \\u043E\\u043A\\u0443\\u043F\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u0438 \\u0432 \\u043D\\u0435\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u043B\\u0435\\u0442.\")), mdx(\"p\", null, \"\\u0412\\u043E \\u0432\\u0441\\u0435\\u0445 \\u043E\\u0441\\u0442\\u0430\\u043B\\u044C\\u043D\\u044B\\u0445 \\u0441\\u043B\\u0443\\u0447\\u0430\\u044F\\u0445 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430 \\u0434\\u043E\\u043B\\u0436\\u043D\\u0430 \\u0443\\u043A\\u043B\\u0430\\u0434\\u044B\\u0432\\u0430\\u0442\\u044C\\u0441\\u044F \\u0432 \\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u044B \\u043C\\u0430\\u0440\\u0436\\u0438\\u043D\\u0430\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0441 \\u0443\\u0447\\u0451\\u0442\\u043E\\u043C \\u043E\\u043F\\u0435\\u0440\\u0430\\u0446\\u0438\\u043E\\u043D\\u043D\\u044B\\u0445 \\u0437\\u0430\\u0442\\u0440\\u0430\\u0442.\"), mdx(\"h2\", null, \"\\u0414\\u0420\\u0420: \\u043F\\u043E\\u0447\\u0435\\u043C\\u0443 \\u0443\\u043D\\u0438\\u0432\\u0435\\u0440\\u0441\\u0430\\u043B\\u044C\\u043D\\u043E\\u0439 \\u043D\\u043E\\u0440\\u043C\\u044B \\u043D\\u0435 \\u0441\\u0443\\u0449\\u0435\\u0441\\u0442\\u0432\\u0443\\u0435\\u0442\"), mdx(\"p\", null, \"\\u041D\\u0430 \\u0440\\u044B\\u043D\\u043A\\u0435 \\u0447\\u0430\\u0441\\u0442\\u043E \\u0438\\u0441\\u043F\\u043E\\u043B\\u044C\\u0437\\u0443\\u0435\\u0442\\u0441\\u044F \\u0443\\u043F\\u0440\\u043E\\u0449\\u0451\\u043D\\u043D\\u0430\\u044F \\u0438\\u043D\\u0442\\u0435\\u0440\\u043F\\u0440\\u0435\\u0442\\u0430\\u0446\\u0438\\u044F: \\u0414\\u0420\\u0420 \\u043C\\u0435\\u043D\\u0435\\u0435 100% \\u043E\\u0437\\u043D\\u0430\\u0447\\u0430\\u0435\\u0442 \\u043E\\u043A\\u0443\\u043F\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u044C, \\u0432\\u044B\\u0448\\u0435 100% \\u2014 \\u0443\\u0431\\u044B\\u0442\\u043E\\u043A.\"), mdx(\"p\", null, \"\\u041E\\u0434\\u043D\\u0430\\u043A\\u043E \\u0432 e-commerce \\u0442\\u0430\\u043A\\u0430\\u044F \\u043B\\u043E\\u0433\\u0438\\u043A\\u0430 \\u043F\\u0440\\u0438\\u043C\\u0435\\u043D\\u0438\\u043C\\u0430 \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u043A \\u0440\\u0430\\u0437\\u043E\\u0432\\u043E\\u0439 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436\\u0435. \\u0415\\u0441\\u043B\\u0438 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441 \\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u0441\\u044F \\u043D\\u0430 \\u043F\\u043E\\u0432\\u0442\\u043E\\u0440\\u043D\\u044B\\u0445 \\u0442\\u0440\\u0430\\u043D\\u0437\\u0430\\u043A\\u0446\\u0438\\u044F\\u0445, \\u0434\\u043E\\u043F\\u0443\\u0441\\u0442\\u0438\\u043C\\u0430\\u044F \\u0414\\u0420\\u0420 \\u043D\\u0430 \\u043F\\u0435\\u0440\\u0432\\u043E\\u043C \\u0437\\u0430\\u043A\\u0430\\u0437\\u0435 \\u043C\\u043E\\u0436\\u0435\\u0442 \\u0431\\u044B\\u0442\\u044C \\u0441\\u0443\\u0449\\u0435\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u043E \\u0432\\u044B\\u0448\\u0435, \\u043F\\u0440\\u0438 \\u0443\\u0441\\u043B\\u043E\\u0432\\u0438\\u0438 \\u0447\\u0442\\u043E \\u043F\\u043E\\u0441\\u043B\\u0435\\u0434\\u0443\\u044E\\u0449\\u0438\\u0435 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0438 \\u043A\\u043E\\u043C\\u043F\\u0435\\u043D\\u0441\\u0438\\u0440\\u0443\\u044E\\u0442 \\u043F\\u0435\\u0440\\u0432\\u043E\\u043D\\u0430\\u0447\\u0430\\u043B\\u044C\\u043D\\u044B\\u0435 \\u0438\\u043D\\u0432\\u0435\\u0441\\u0442\\u0438\\u0446\\u0438\\u0438.\"), mdx(\"p\", null, \"\\u041A\\u0440\\u0438\\u0442\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438 \\u0432\\u0430\\u0436\\u043D\\u043E \\u0443\\u0447\\u0438\\u0442\\u044B\\u0432\\u0430\\u0442\\u044C retention \\u2014 \\u0434\\u043E\\u043B\\u044E \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u043E\\u0432, \\u0441\\u043E\\u0432\\u0435\\u0440\\u0448\\u0430\\u044E\\u0449\\u0438\\u0445 \\u043F\\u043E\\u0432\\u0442\\u043E\\u0440\\u043D\\u044B\\u0435 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0438, \\u0438 churn \\u2014 \\u0441\\u043A\\u043E\\u0440\\u043E\\u0441\\u0442\\u044C \\u0438\\u0445 \\u043E\\u0442\\u0442\\u043E\\u043A\\u0430. \\u0412\\u044B\\u0441\\u043E\\u043A\\u0438\\u0439 churn \\u0434\\u0435\\u043B\\u0430\\u0435\\u0442 \\u0434\\u0430\\u0436\\u0435 \\xAB\\u0434\\u0435\\u0448\\u0451\\u0432\\u044B\\u0439\\xBB \\u0437\\u0430\\u043A\\u0430\\u0437 \\u044D\\u043A\\u043E\\u043D\\u043E\\u043C\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438 \\u043D\\u0435\\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u044B\\u043C.\"), mdx(\"h2\", null, \"\\u041C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u043A\\u0430\\u043A \\u0444\\u0430\\u043A\\u0442\\u043E\\u0440 \\u0440\\u0438\\u0441\\u043A\\u0430\"), mdx(\"p\", null, \"\\u0420\\u043E\\u0441\\u0442 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430 \\u0447\\u0430\\u0441\\u0442\\u043E \\u0432\\u043E\\u0441\\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u0435\\u0442\\u0441\\u044F \\u043A\\u0430\\u043A \\u0435\\u0441\\u0442\\u0435\\u0441\\u0442\\u0432\\u0435\\u043D\\u043D\\u044B\\u0439 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044C \\u0443\\u0441\\u043F\\u0435\\u0445\\u0430. \\u0423\\u0432\\u0435\\u043B\\u0438\\u0447\\u0435\\u043D\\u0438\\u0435 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u043E\\u0433\\u043E \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442\\u0430, \\u0440\\u0430\\u0441\\u0448\\u0438\\u0440\\u0435\\u043D\\u0438\\u0435 \\u043E\\u0445\\u0432\\u0430\\u0442\\u0430 \\u0438 \\u0443\\u0441\\u043A\\u043E\\u0440\\u0435\\u043D\\u0438\\u0435 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u0441\\u043E\\u0437\\u0434\\u0430\\u044E\\u0442 \\u043E\\u0449\\u0443\\u0449\\u0435\\u043D\\u0438\\u0435 \\u0443\\u0441\\u0442\\u043E\\u0439\\u0447\\u0438\\u0432\\u043E\\u0439 \\u043F\\u043E\\u043B\\u043E\\u0436\\u0438\\u0442\\u0435\\u043B\\u044C\\u043D\\u043E\\u0439 \\u0434\\u0438\\u043D\\u0430\\u043C\\u0438\\u043A\\u0438. \\u041E\\u0434\\u043D\\u0430\\u043A\\u043E \\u0432 \\u0440\\u0435\\u0430\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u0438 \\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u043C\\u043E\\u0436\\u0435\\u0442 \\u0441\\u0442\\u0430\\u043D\\u043E\\u0432\\u0438\\u0442\\u044C\\u0441\\u044F \\u0438\\u0441\\u0442\\u043E\\u0447\\u043D\\u0438\\u043A\\u043E\\u043C \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u043D\\u043E\\u0433\\u043E \\u0440\\u0438\\u0441\\u043A\\u0430, \\u0435\\u0441\\u043B\\u0438 \\u043E\\u043D\\u043E \\u043F\\u0440\\u043E\\u0438\\u0441\\u0445\\u043E\\u0434\\u0438\\u0442 \\u043F\\u0440\\u0438 \\u043D\\u0435\\u043F\\u043E\\u0434\\u0442\\u0432\\u0435\\u0440\\u0436\\u0434\\u0451\\u043D\\u043D\\u043E\\u0439 \\u044E\\u043D\\u0438\\u0442-\\u044D\\u043A\\u043E\\u043D\\u043E\\u043C\\u0438\\u043A\\u0435.\"), mdx(\"p\", null, \"\\u041D\\u0430 \\u0440\\u0430\\u043D\\u043D\\u0438\\u0445 \\u044D\\u0442\\u0430\\u043F\\u0430\\u0445 \\u0437\\u0430\\u043F\\u0443\\u0441\\u043A\\u0430 \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441-\\u043C\\u043E\\u0434\\u0435\\u043B\\u044C \\u043D\\u0435\\u0440\\u0435\\u0434\\u043A\\u043E \\u0434\\u0435\\u043C\\u043E\\u043D\\u0441\\u0442\\u0440\\u0438\\u0440\\u0443\\u0435\\u0442 \\u043E\\u0431\\u043D\\u0430\\u0434\\u0451\\u0436\\u0438\\u0432\\u0430\\u044E\\u0449\\u0438\\u0435 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442\\u044B. \\u042D\\u0442\\u043E \\u0441\\u0432\\u044F\\u0437\\u0430\\u043D\\u043E \\u043D\\u0435 \\u0441\\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0441 \\u0444\\u0443\\u043D\\u0434\\u0430\\u043C\\u0435\\u043D\\u0442\\u0430\\u043B\\u044C\\u043D\\u043E\\u0439 \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u044C\\u044E \\u043F\\u0440\\u043E\\u0434\\u0443\\u043A\\u0442\\u0430, \\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u043E \\u0441 \\u043E\\u0441\\u043E\\u0431\\u0435\\u043D\\u043D\\u043E\\u0441\\u0442\\u044F\\u043C\\u0438 \\u0442\\u0435\\u0441\\u0442\\u043E\\u0432\\u043E\\u0433\\u043E \\u0440\\u0435\\u0436\\u0438\\u043C\\u0430 \\u0440\\u0430\\u0431\\u043E\\u0442\\u044B. \\u0412 \\u043E\\u0433\\u0440\\u0430\\u043D\\u0438\\u0447\\u0435\\u043D\\u043D\\u043E\\u043C \\u044D\\u043A\\u0441\\u043F\\u0435\\u0440\\u0438\\u043C\\u0435\\u043D\\u0442\\u0430\\u043B\\u044C\\u043D\\u043E\\u043C \\u043A\\u043E\\u043D\\u0442\\u0443\\u0440\\u0435 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u043E\\u0431\\u044B\\u0447\\u043D\\u043E \\u043F\\u043E\\u043B\\u0443\\u0447\\u0430\\u044E\\u0442 \\u0434\\u043E\\u0441\\u0442\\u0443\\u043F \\u043A \\u043D\\u0430\\u0438\\u0431\\u043E\\u043B\\u0435\\u0435 \\u043B\\u043E\\u044F\\u043B\\u044C\\u043D\\u043E\\u0439 \\u0438 \\u043C\\u043E\\u0442\\u0438\\u0432\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u043D\\u043E\\u0439 \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438, \\u0433\\u0434\\u0435 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u043D\\u0438\\u0436\\u0435, \\u0430 \\u0432\\u0435\\u0440\\u043E\\u044F\\u0442\\u043D\\u043E\\u0441\\u0442\\u044C \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0438 \\u2014 \\u0432\\u044B\\u0448\\u0435. \\u0410\\u043B\\u0433\\u043E\\u0440\\u0438\\u0442\\u043C\\u044B \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0445 \\u043F\\u043B\\u0430\\u0442\\u0444\\u043E\\u0440\\u043C \\u0442\\u0430\\u043A\\u0436\\u0435 \\u0441\\u043A\\u043B\\u043E\\u043D\\u043D\\u044B \\u0441\\u043D\\u0430\\u0447\\u0430\\u043B\\u0430 \\u043E\\u043F\\u0442\\u0438\\u043C\\u0438\\u0437\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C \\u0434\\u043E\\u0441\\u0442\\u0430\\u0432\\u043A\\u0443 \\u043F\\u043E\\u043A\\u0430\\u0437\\u043E\\u0432 \\u043A \\u043F\\u043E\\u043B\\u044C\\u0437\\u043E\\u0432\\u0430\\u0442\\u0435\\u043B\\u044F\\u043C \\u0441 \\u043C\\u0430\\u043A\\u0441\\u0438\\u043C\\u0430\\u043B\\u044C\\u043D\\u043E\\u0439 \\u043F\\u0440\\u0435\\u0434\\u0440\\u0430\\u0441\\u043F\\u043E\\u043B\\u043E\\u0436\\u0435\\u043D\\u043D\\u043E\\u0441\\u0442\\u044C\\u044E \\u043A \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438.\"), mdx(\"p\", null, \"\\u041F\\u0440\\u043E\\u0431\\u043B\\u0435\\u043C\\u0430 \\u0432\\u043E\\u0437\\u043D\\u0438\\u043A\\u0430\\u0435\\u0442 \\u0432 \\u043C\\u043E\\u043C\\u0435\\u043D\\u0442 \\u043F\\u0435\\u0440\\u0435\\u0445\\u043E\\u0434\\u0430 \\u043E\\u0442 \\u0442\\u0435\\u0441\\u0442\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F \\u043A \\u0430\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u043C\\u0443 \\u0440\\u043E\\u0441\\u0442\\u0443. \\u041F\\u0440\\u0438 \\u0440\\u0430\\u0441\\u0448\\u0438\\u0440\\u0435\\u043D\\u0438\\u0438 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0445 \\u0438\\u043D\\u0432\\u0435\\u0441\\u0442\\u0438\\u0446\\u0438\\u0439:\"), mdx(\"ol\", null, mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0440\\u0430\\u0441\\u0442\\u0451\\u0442 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F,\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0443\\u0445\\u0443\\u0434\\u0448\\u0430\\u0435\\u0442\\u0441\\u044F \\u043A\\u0430\\u0447\\u0435\\u0441\\u0442\\u0432\\u043E \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438,\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0443\\u0434\\u043B\\u0438\\u043D\\u044F\\u0435\\u0442\\u0441\\u044F \\u0441\\u0440\\u043E\\u043A \\u043E\\u043A\\u0443\\u043F\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u0438,\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0443\\u0441\\u0438\\u043B\\u0438\\u0432\\u0430\\u0435\\u0442\\u0441\\u044F \\u0434\\u0430\\u0432\\u043B\\u0435\\u043D\\u0438\\u0435 \\u043D\\u0430 \\u043E\\u0431\\u043E\\u0440\\u043E\\u0442\\u043D\\u044B\\u0439 \\u043A\\u0430\\u043F\\u0438\\u0442\\u0430\\u043B.\")), mdx(\"p\", null, \"\\u041F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u043F\\u0435\\u0440\\u0435\\u0434 \\u043F\\u0435\\u0440\\u0435\\u0445\\u043E\\u0434\\u043E\\u043C \\u043A \\u0430\\u0433\\u0440\\u0435\\u0441\\u0441\\u0438\\u0432\\u043D\\u043E\\u043C\\u0443 \\u0440\\u043E\\u0441\\u0442\\u0443 \\u043D\\u0435\\u043E\\u0431\\u0445\\u043E\\u0434\\u0438\\u043C\\u043E \\u0443\\u0431\\u0435\\u0434\\u0438\\u0442\\u044C\\u0441\\u044F \\u0432 \\u0441\\u0442\\u0430\\u0431\\u0438\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u0438 \\u043A\\u043B\\u044E\\u0447\\u0435\\u0432\\u044B\\u0445 \\u043F\\u0430\\u0440\\u0430\\u043C\\u0435\\u0442\\u0440\\u043E\\u0432 \\u044D\\u043A\\u043E\\u043D\\u043E\\u043C\\u0438\\u043A\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430: \\u0431\\u0435\\u0437 \\u043A\\u043E\\u043D\\u0442\\u0440\\u043E\\u043B\\u044F LTV \\u0438 \\u0441\\u0440\\u043E\\u043A\\u0430 \\u0432\\u043E\\u0437\\u0432\\u0440\\u0430\\u0442\\u0430 \\u0438\\u043D\\u0432\\u0435\\u0441\\u0442\\u0438\\u0446\\u0438\\u0439 \\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u0435 \\u043F\\u0440\\u0435\\u0432\\u0440\\u0430\\u0449\\u0430\\u0435\\u0442\\u0441\\u044F \\u0432 \\u0443\\u0441\\u043A\\u043E\\u0440\\u0435\\u043D\\u0438\\u0435 \\u0443\\u0431\\u044B\\u0442\\u043A\\u043E\\u0432.\"), mdx(\"h2\", null, \"KPI \\u0434\\u043B\\u044F e-commerce: \\u0441\\u043C\\u0435\\u0449\\u0435\\u043D\\u0438\\u0435 \\u0444\\u043E\\u043A\\u0443\\u0441\\u0430\"), mdx(\"p\", null, \"\\u0420\\u043E\\u0441\\u0442 \\u043A\\u043E\\u043D\\u043A\\u0443\\u0440\\u0435\\u043D\\u0446\\u0438\\u0438 \\u0432 \\u044D\\u043B\\u0435\\u043A\\u0442\\u0440\\u043E\\u043D\\u043D\\u043E\\u0439 \\u043A\\u043E\\u043C\\u043C\\u0435\\u0440\\u0446\\u0438\\u0438 \\u043F\\u0440\\u0438\\u0432\\u043E\\u0434\\u0438\\u0442 \\u043A \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u044E \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434\\u0430 \\u043A \\u0443\\u043F\\u0440\\u0430\\u0432\\u043B\\u0435\\u043D\\u0438\\u044E \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u044C\\u044E \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430. \\u0415\\u0441\\u043B\\u0438 \\u043D\\u0430 \\u0440\\u0430\\u043D\\u043D\\u0438\\u0445 \\u044D\\u0442\\u0430\\u043F\\u0430\\u0445 \\u0440\\u0430\\u0437\\u0432\\u0438\\u0442\\u0438\\u044F \\u0440\\u044B\\u043D\\u043A\\u0430 \\u043E\\u0441\\u043D\\u043E\\u0432\\u043D\\u043E\\u0435 \\u0432\\u043D\\u0438\\u043C\\u0430\\u043D\\u0438\\u0435 \\u0443\\u0434\\u0435\\u043B\\u044F\\u043B\\u043E\\u0441\\u044C \\u043B\\u043E\\u043A\\u0430\\u043B\\u044C\\u043D\\u043E\\u0439 \\u043E\\u043F\\u0442\\u0438\\u043C\\u0438\\u0437\\u0430\\u0446\\u0438\\u0438 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u043E\\u0432\\u044B\\u0445 \\u043A\\u0430\\u043C\\u043F\\u0430\\u043D\\u0438\\u0439, \\u0442\\u043E \\u0432 \\u0434\\u043E\\u043B\\u0433\\u043E\\u0441\\u0440\\u043E\\u0447\\u043D\\u043E\\u0439 \\u043F\\u0435\\u0440\\u0441\\u043F\\u0435\\u043A\\u0442\\u0438\\u0432\\u0435 \\u0443\\u0441\\u0442\\u043E\\u0439\\u0447\\u0438\\u0432\\u043E\\u0441\\u0442\\u044C \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438 \\u043E\\u043F\\u0440\\u0435\\u0434\\u0435\\u043B\\u044F\\u0435\\u0442\\u0441\\u044F \\u043A\\u0430\\u0447\\u0435\\u0441\\u0442\\u0432\\u043E\\u043C \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0441\\u043A\\u043E\\u0439 \\u044D\\u043A\\u043E\\u043D\\u043E\\u043C\\u0438\\u043A\\u0438, \\u0430 \\u043D\\u0435 \\u0442\\u043E\\u0447\\u043D\\u043E\\u0441\\u0442\\u044C\\u044E \\u043D\\u0430\\u0441\\u0442\\u0440\\u043E\\u0439\\u043A\\u0438 \\u043E\\u0442\\u0434\\u0435\\u043B\\u044C\\u043D\\u044B\\u0445 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0445 \\u043F\\u0430\\u0440\\u0430\\u043C\\u0435\\u0442\\u0440\\u043E\\u0432.\"), mdx(\"p\", null, \"\\u0412 \\u0443\\u0441\\u043B\\u043E\\u0432\\u0438\\u044F\\u0445 \\u0440\\u0430\\u0441\\u0442\\u0443\\u0449\\u0435\\u0439 \\u043A\\u043E\\u043D\\u043A\\u0443\\u0440\\u0435\\u043D\\u0446\\u0438\\u0438 \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u044F\\u043C \\u0446\\u0435\\u043B\\u0435\\u0441\\u043E\\u043E\\u0431\\u0440\\u0430\\u0437\\u043D\\u043E \\u0441\\u043C\\u0435\\u0449\\u0430\\u0442\\u044C \\u0444\\u043E\\u043A\\u0443\\u0441 \\u0441 \\u0442\\u0430\\u043A\\u0442\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0445 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A \\u043D\\u0430 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u0438:\"), mdx(\"ol\", null, mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"LTV / CAC,\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0441\\u0440\\u043E\\u043A \\u043E\\u043A\\u0443\\u043F\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430,\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"retention \\u043D\\u0430 \\u0433\\u043E\\u0440\\u0438\\u0437\\u043E\\u043D\\u0442\\u0435 60\\u2013180 \\u0434\\u043D\\u0435\\u0439,\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0434\\u043E\\u043B\\u044F \\u043F\\u043E\\u0432\\u0442\\u043E\\u0440\\u043D\\u044B\\u0445 \\u0437\\u0430\\u043A\\u0430\\u0437\\u043E\\u0432,\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0414\\u0420\\u0420 \\u0441 \\u0443\\u0447\\u0451\\u0442\\u043E\\u043C \\u0436\\u0438\\u0437\\u043D\\u0435\\u043D\\u043D\\u043E\\u0433\\u043E \\u0446\\u0438\\u043A\\u043B\\u0430 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430.\")), mdx(\"p\", null, \"CPC \\u0438 CTR \\u043E\\u0441\\u0442\\u0430\\u044E\\u0442\\u0441\\u044F \\u0438\\u043D\\u0441\\u0442\\u0440\\u0443\\u043C\\u0435\\u043D\\u0442\\u0430\\u043C\\u0438 \\u043E\\u043F\\u0442\\u0438\\u043C\\u0438\\u0437\\u0430\\u0446\\u0438\\u0438, \\u043D\\u043E \\u043D\\u0435 \\u0438\\u043D\\u0434\\u0438\\u043A\\u0430\\u0442\\u043E\\u0440\\u0430\\u043C\\u0438 \\u0444\\u0438\\u043D\\u0430\\u043D\\u0441\\u043E\\u0432\\u043E\\u0433\\u043E \\u0437\\u0434\\u043E\\u0440\\u043E\\u0432\\u044C\\u044F \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430.\"), mdx(\"h2\", null, \"\\u0412\\u044B\\u0432\\u043E\\u0434\\u044B\"), mdx(\"p\", null, \"\\u0420\\u043E\\u0441\\u0442 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0445 \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442\\u043E\\u0432 \\u0441\\u0430\\u043C \\u043F\\u043E \\u0441\\u0435\\u0431\\u0435 \\u043D\\u0435 \\u0441\\u043E\\u0437\\u0434\\u0430\\u0451\\u0442 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u0431\\u0438\\u0437\\u043D\\u0435\\u0441\\u0430. \\u0412 e-commerce \\u0444\\u0438\\u043D\\u0430\\u043D\\u0441\\u043E\\u0432\\u044B\\u0439 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442 \\u0444\\u043E\\u0440\\u043C\\u0438\\u0440\\u0443\\u0435\\u0442\\u0441\\u044F \\u043D\\u0435 \\u043D\\u0430 \\u044D\\u0442\\u0430\\u043F\\u0435 \\u043F\\u0435\\u0440\\u0432\\u043E\\u0433\\u043E \\u0437\\u0430\\u043A\\u0430\\u0437\\u0430, \\u0430 \\u043D\\u0430 \\u0433\\u043E\\u0440\\u0438\\u0437\\u043E\\u043D\\u0442\\u0435 \\u0436\\u0438\\u0437\\u043D\\u0435\\u043D\\u043D\\u043E\\u0433\\u043E \\u0446\\u0438\\u043A\\u043B\\u0430 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430 \\u2014 \\u0437\\u0430 \\u0441\\u0447\\u0451\\u0442 \\u043F\\u043E\\u0432\\u0442\\u043E\\u0440\\u043D\\u044B\\u0445 \\u043F\\u043E\\u043A\\u0443\\u043F\\u043E\\u043A, \\u0443\\u0434\\u0435\\u0440\\u0436\\u0430\\u043D\\u0438\\u044F \\u0438 \\u043A\\u043E\\u043D\\u0442\\u0440\\u043E\\u043B\\u0438\\u0440\\u0443\\u0435\\u043C\\u043E\\u0433\\u043E \\u0441\\u0440\\u043E\\u043A\\u0430 \\u043E\\u043A\\u0443\\u043F\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u0438 \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F. \\u0418\\u043C\\u0435\\u043D\\u043D\\u043E \\u043F\\u043E\\u044D\\u0442\\u043E\\u043C\\u0443 \\u0438\\u043D\\u0442\\u0435\\u0440\\u043D\\u0435\\u0442-\\u0442\\u043E\\u0440\\u0433\\u043E\\u0432\\u043B\\u044F \\u0442\\u0440\\u0435\\u0431\\u0443\\u0435\\u0442 \\u0438\\u043D\\u043E\\u0439 \\u043B\\u043E\\u0433\\u0438\\u043A\\u0438 \\u043E\\u0446\\u0435\\u043D\\u043A\\u0438 \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u0438, \\u0447\\u0435\\u043C \\u0441\\u0435\\u0433\\u043C\\u0435\\u043D\\u0442 \\u0443\\u0441\\u043B\\u0443\\u0433.\"), mdx(\"p\", null, \"\\u0412 \\u0443\\u0441\\u043B\\u0443\\u0433\\u0430\\u0445 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430 \\u0447\\u0430\\u0449\\u0435 \\u0432\\u0441\\u0435\\u0433\\u043E \\u043D\\u0430\\u0446\\u0435\\u043B\\u0435\\u043D\\u0430 \\u043D\\u0430 \\u0433\\u0435\\u043D\\u0435\\u0440\\u0430\\u0446\\u0438\\u044E \\u043B\\u0438\\u0434\\u0430. \\u0414\\u0430\\u043B\\u044C\\u043D\\u0435\\u0439\\u0448\\u0438\\u0439 \\u0440\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442 \\u0437\\u0430\\u0432\\u0438\\u0441\\u0438\\u0442 \\u043E\\u0442 \\u043A\\u0432\\u0430\\u043B\\u0438\\u0444\\u0438\\u043A\\u0430\\u0446\\u0438\\u0438 \\u043E\\u0431\\u0440\\u0430\\u0449\\u0435\\u043D\\u0438\\u044F, \\u0440\\u0430\\u0431\\u043E\\u0442\\u044B \\u043E\\u0442\\u0434\\u0435\\u043B\\u0430 \\u043F\\u0440\\u043E\\u0434\\u0430\\u0436 \\u0438 \\u0434\\u043B\\u0438\\u0442\\u0435\\u043B\\u044C\\u043D\\u043E\\u0441\\u0442\\u0438 \\u0441\\u0434\\u0435\\u043B\\u043A\\u0438. \\u041A\\u043B\\u044E\\u0447\\u0435\\u0432\\u0430\\u044F \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A\\u0430 \\u2014 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u044C \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F \\u043B\\u0438\\u0434\\u0430 (CPA), \\u0430 \\u044D\\u043A\\u043E\\u043D\\u043E\\u043C\\u0438\\u0447\\u0435\\u0441\\u043A\\u0430\\u044F \\u043C\\u043E\\u0434\\u0435\\u043B\\u044C \\u0441\\u0442\\u0440\\u043E\\u0438\\u0442\\u0441\\u044F \\u0432\\u043E\\u043A\\u0440\\u0443\\u0433 \\u043A\\u043E\\u043D\\u0432\\u0435\\u0440\\u0441\\u0438\\u0438 \\u0438\\u0437 \\u043E\\u0431\\u0440\\u0430\\u0449\\u0435\\u043D\\u0438\\u044F \\u0432 \\u043A\\u043E\\u043D\\u0442\\u0440\\u0430\\u043A\\u0442.\"), mdx(\"p\", null, \"\\u0412 e-commerce \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0430 \\u0447\\u0430\\u0449\\u0435 \\u0432\\u0441\\u0435\\u0433\\u043E \\u043F\\u0440\\u0438\\u0432\\u043E\\u0434\\u0438\\u0442 \\u043A \\u0442\\u0440\\u0430\\u043D\\u0437\\u0430\\u043A\\u0446\\u0438\\u0438 \\u043D\\u0430\\u043F\\u0440\\u044F\\u043C\\u0443\\u044E: \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435 \\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u0435\\u0442\\u0441\\u044F \\u0431\\u044B\\u0441\\u0442\\u0440\\u0435\\u0435, \\u043F\\u043E\\u043A\\u0443\\u043F\\u043A\\u0430 \\u0441\\u043E\\u0432\\u0435\\u0440\\u0448\\u0430\\u0435\\u0442\\u0441\\u044F \\u043E\\u043D\\u043B\\u0430\\u0439\\u043D. \\u041E\\u0434\\u043D\\u0430\\u043A\\u043E \\u044D\\u0442\\u0430 \\xAB\\u043F\\u0440\\u044F\\u043C\\u043E\\u043B\\u0438\\u043D\\u0435\\u0439\\u043D\\u043E\\u0441\\u0442\\u044C\\xBB \\u0441\\u043E\\u0437\\u0434\\u0430\\u0451\\u0442 \\u0438\\u043B\\u043B\\u044E\\u0437\\u0438\\u044E \\u043F\\u0440\\u043E\\u0437\\u0440\\u0430\\u0447\\u043D\\u043E\\u0441\\u0442\\u0438. \\u041E\\u0446\\u0435\\u043D\\u043A\\u0430 \\u044D\\u0444\\u0444\\u0435\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u0438 \\u043F\\u043E \\u043F\\u0435\\u0440\\u0432\\u043E\\u043C\\u0443 \\u0437\\u0430\\u043A\\u0430\\u0437\\u0443 \\u0438 \\u0441\\u0442\\u043E\\u0438\\u043C\\u043E\\u0441\\u0442\\u0438 \\u0435\\u0433\\u043E \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F \\u0431\\u0435\\u0437 \\u0443\\u0447\\u0451\\u0442\\u0430 LTV \\u0438 retention \\u0438\\u0441\\u043A\\u0430\\u0436\\u0430\\u0435\\u0442 \\u0440\\u0435\\u0430\\u043B\\u044C\\u043D\\u0443\\u044E \\u044D\\u043A\\u043E\\u043D\\u043E\\u043C\\u0438\\u043A\\u0443 \\u0438 \\u043C\\u043E\\u0436\\u0435\\u0442 \\u043F\\u0440\\u0438\\u0432\\u0435\\u0441\\u0442\\u0438 \\u043A \\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u043E\\u0432\\u0430\\u043D\\u0438\\u044E \\u0443\\u0431\\u044B\\u0442\\u043E\\u0447\\u043D\\u043E\\u0439 \\u043C\\u043E\\u0434\\u0435\\u043B\\u0438.\"), mdx(\"p\", null, \"\\u0420\\u0430\\u0437\\u043B\\u0438\\u0447\\u0438\\u0435 \\u043B\\u043E\\u0433\\u0438\\u043A\\u0438 \\u0445\\u043E\\u0440\\u043E\\u0448\\u043E \\u0432\\u0438\\u0434\\u043D\\u043E \\u043D\\u0430 \\u0443\\u0440\\u043E\\u0432\\u043D\\u0435 \\u043A\\u043B\\u044E\\u0447\\u0435\\u0432\\u044B\\u0445 \\u043F\\u0430\\u0440\\u0430\\u043C\\u0435\\u0442\\u0440\\u043E\\u0432: \\u0435\\u0441\\u043B\\u0438 \\u0434\\u043B\\u044F \\u0443\\u0441\\u043B\\u0443\\u0433 \\u0446\\u0435\\u043D\\u0442\\u0440\\u043E\\u043C \\u043C\\u043E\\u0434\\u0435\\u043B\\u0438 \\u044F\\u0432\\u043B\\u044F\\u0435\\u0442\\u0441\\u044F \\u043B\\u0438\\u0434 \\u0438 \\u0435\\u0433\\u043E \\u043E\\u0431\\u0440\\u0430\\u0431\\u043E\\u0442\\u043A\\u0430, \\u0442\\u043E \\u0434\\u043B\\u044F \\u0438\\u043D\\u0442\\u0435\\u0440\\u043D\\u0435\\u0442-\\u043C\\u0430\\u0433\\u0430\\u0437\\u0438\\u043D\\u0430 \\u2014 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442 \\u0438 \\u0435\\u0433\\u043E \\u043F\\u043E\\u0432\\u0442\\u043E\\u0440\\u043D\\u0430\\u044F \\u043C\\u043E\\u043D\\u0435\\u0442\\u0438\\u0437\\u0430\\u0446\\u0438\\u044F. \\u041E\\u0442\\u0441\\u044E\\u0434\\u0430 \\u0438 \\u0440\\u0430\\u0437\\u043B\\u0438\\u0447\\u0438\\u0435 \\u0432 KPI.\"), mdx(\"p\", null, \"\\u0414\\u043B\\u044F e-commerce \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0447\\u0435\\u0441\\u043A\\u0438 \\u0437\\u043D\\u0430\\u0447\\u0438\\u043C\\u044B\\u043C\\u0438 \\u0441\\u0442\\u0430\\u043D\\u043E\\u0432\\u044F\\u0442\\u0441\\u044F:\"), mdx(\"ol\", null, mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"LTV / CAC \\u043A\\u0430\\u043A \\u0438\\u043D\\u0434\\u0438\\u043A\\u0430\\u0442\\u043E\\u0440 \\u0443\\u0441\\u0442\\u043E\\u0439\\u0447\\u0438\\u0432\\u043E\\u0441\\u0442\\u0438 \\u043C\\u043E\\u0434\\u0435\\u043B\\u0438,\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"retention \\u043D\\u0430 \\u0433\\u043E\\u0440\\u0438\\u0437\\u043E\\u043D\\u0442\\u0435 60\\u201390 \\u0434\\u043D\\u0435\\u0439,\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"churn \\u0432 \\u0434\\u0438\\u043D\\u0430\\u043C\\u0438\\u043A\\u0435 6\\u201312 \\u043C\\u0435\\u0441\\u044F\\u0446\\u0435\\u0432,\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0414\\u0420\\u0420 \\u0441 \\u0443\\u0447\\u0451\\u0442\\u043E\\u043C \\u0436\\u0438\\u0437\\u043D\\u0435\\u043D\\u043D\\u043E\\u0433\\u043E \\u0446\\u0438\\u043A\\u043B\\u0430 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430,\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"CPO \\u2014 \\u043D\\u043E \\u043A\\u0430\\u043A \\u043F\\u0435\\u0440\\u0435\\u043C\\u0435\\u043D\\u043D\\u0430\\u044F \\u0432\\u0435\\u043B\\u0438\\u0447\\u0438\\u043D\\u0430, \\u0437\\u0430\\u0432\\u0438\\u0441\\u044F\\u0449\\u0430\\u044F \\u043E\\u0442 \\u0441\\u0435\\u0437\\u043E\\u043D\\u0430, \\u043A\\u043E\\u043D\\u043A\\u0443\\u0440\\u0435\\u043D\\u0446\\u0438\\u0438 \\u0438 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u0439 \\u0432 \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u043D\\u044B\\u0445 \\u0430\\u043B\\u0433\\u043E\\u0440\\u0438\\u0442\\u043C\\u0430\\u0445.\")), mdx(\"p\", null, \"\\u041F\\u0440\\u0438 \\u044D\\u0442\\u043E\\u043C \\u0432\\u044B\\u0431\\u043E\\u0440 \\u043C\\u0435\\u0442\\u0440\\u0438\\u043A \\u0437\\u0430\\u0432\\u0438\\u0441\\u0438\\u0442 \\u0438 \\u043E\\u0442 \\u043A\\u0430\\u043D\\u0430\\u043B\\u0430 \\u043F\\u0440\\u043E\\u0434\\u0432\\u0438\\u0436\\u0435\\u043D\\u0438\\u044F: \\u043C\\u0435\\u0434\\u0438\\u0439\\u043D\\u0443\\u044E \\u0440\\u0435\\u043A\\u043B\\u0430\\u043C\\u0443 \\u043D\\u0435\\u043B\\u044C\\u0437\\u044F \\u043E\\u0446\\u0435\\u043D\\u0438\\u0432\\u0430\\u0442\\u044C \\u043F\\u043E \\u0442\\u0435\\u043C \\u0436\\u0435 \\u043F\\u043E\\u043A\\u0430\\u0437\\u0430\\u0442\\u0435\\u043B\\u044F\\u043C, \\u0447\\u0442\\u043E \\u0438 \\u043F\\u0435\\u0440\\u0444\\u043E\\u0440\\u043C\\u0430\\u043D\\u0441-\\u0438\\u043D\\u0441\\u0442\\u0440\\u0443\\u043C\\u0435\\u043D\\u0442\\u044B, \\u043F\\u043E\\u0441\\u043A\\u043E\\u043B\\u044C\\u043A\\u0443 \\u0438\\u0445 \\u0440\\u043E\\u043B\\u044C \\u0432 \\u0432\\u043E\\u0440\\u043E\\u043D\\u043A\\u0435 \\u0440\\u0430\\u0437\\u043B\\u0438\\u0447\\u0430\\u0435\\u0442\\u0441\\u044F.\"), mdx(\"p\", null, \"\\u0422\\u0430\\u043A\\u0438\\u043C \\u043E\\u0431\\u0440\\u0430\\u0437\\u043E\\u043C, \\u0432 \\u0443\\u0441\\u043B\\u043E\\u0432\\u0438\\u044F\\u0445 \\u0443\\u0434\\u043E\\u0440\\u043E\\u0436\\u0430\\u043D\\u0438\\u044F \\u0442\\u0440\\u0430\\u0444\\u0438\\u043A\\u0430 \\u0438 \\u0432\\u044B\\u0441\\u043E\\u043A\\u043E\\u0439 \\u043A\\u043E\\u043D\\u043A\\u0443\\u0440\\u0435\\u043D\\u0446\\u0438\\u0438 \\u0443\\u0441\\u0442\\u043E\\u0439\\u0447\\u0438\\u0432\\u044B\\u043C\\u0438 \\u043E\\u043A\\u0430\\u0437\\u044B\\u0432\\u0430\\u044E\\u0442\\u0441\\u044F \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0435:\"), mdx(\"ol\", null, mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0440\\u0430\\u0441\\u0441\\u0447\\u0438\\u0442\\u044B\\u0432\\u0430\\u044E\\u0442 \\u044D\\u043A\\u043E\\u043D\\u043E\\u043C\\u0438\\u043A\\u0443 \\u043D\\u0430 \\u0443\\u0440\\u043E\\u0432\\u043D\\u0435 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430,\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u043A\\u043E\\u043D\\u0442\\u0440\\u043E\\u043B\\u0438\\u0440\\u0443\\u044E\\u0442 \\u0441\\u0440\\u043E\\u043A \\u043E\\u043A\\u0443\\u043F\\u0430\\u0435\\u043C\\u043E\\u0441\\u0442\\u0438 \\u0438\\u043D\\u0432\\u0435\\u0441\\u0442\\u0438\\u0446\\u0438\\u0439,\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u043D\\u043E \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u044E\\u0442 \\u0441 \\u0432\\u043E\\u0437\\u0432\\u0440\\u0430\\u0442\\u043E\\u043C \\u0430\\u0443\\u0434\\u0438\\u0442\\u043E\\u0440\\u0438\\u0438,\"), mdx(\"li\", {\n    parentName: \"ol\"\n  }, \"\\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u0443\\u044E\\u0442 \\u0431\\u044E\\u0434\\u0436\\u0435\\u0442\\u044B \\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u043F\\u0440\\u0438 \\u043F\\u043E\\u0434\\u0442\\u0432\\u0435\\u0440\\u0436\\u0434\\u0451\\u043D\\u043D\\u043E\\u0439 \\u044E\\u043D\\u0438\\u0442-\\u044D\\u043A\\u043E\\u043D\\u043E\\u043C\\u0438\\u043A\\u0435.\")), mdx(\"p\", null, \"\\u042E\\u043D\\u0438\\u0442-\\u044D\\u043A\\u043E\\u043D\\u043E\\u043C\\u0438\\u043A\\u0430 \\u0432 \\u044D\\u0442\\u043E\\u043C \\u043A\\u043E\\u043D\\u0442\\u0435\\u043A\\u0441\\u0442\\u0435 \\u2014 \\u043D\\u0435 \\u0438\\u043D\\u0441\\u0442\\u0440\\u0443\\u043C\\u0435\\u043D\\u0442 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433\\u0430, \\u0430 \\u044D\\u043B\\u0435\\u043C\\u0435\\u043D\\u0442 \\u0441\\u0442\\u0440\\u0430\\u0442\\u0435\\u0433\\u0438\\u0447\\u0435\\u0441\\u043A\\u043E\\u0433\\u043E \\u0443\\u043F\\u0440\\u0430\\u0432\\u043B\\u0435\\u043D\\u0438\\u044F. \\u041E\\u043D\\u0430 \\u043F\\u043E\\u0437\\u0432\\u043E\\u043B\\u044F\\u0435\\u0442 \\u043E\\u0442\\u0434\\u0435\\u043B\\u0438\\u0442\\u044C \\u0440\\u043E\\u0441\\u0442 \\u043E\\u0431\\u043E\\u0440\\u043E\\u0442\\u0430 \\u043E\\u0442 \\u0440\\u043E\\u0441\\u0442\\u0430 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