{"componentChunkName":"component---src-containers-projects-js","path":"/steinmann-kraft/","result":{"data":{"page":{"frontmatter":{"title":"Брендинг для Steinmann Kraft","announce_title":null,"full_title":"Разработка фирменного стиля и визуальной системы для Steinmann Kraft","tags":"стратегия,позиционирование,брендинг,айдентика,носители,гайдлайн,медицина,медтех","logo":null,"announce":null,"site":null,"og":"/projects/steinmann-kraft/00-cover.png","description":"Кейс ребрендинга Steinmann Kraft: как переопределить роль бренда на рынке медицинского оборудования — от дистрибьютора к технологичному партнёру клиник — и построить визуальную систему на стыке редакционной выразительности и инженерной точности.","seo_title":null,"seo_h1":"Разработка фирменного стиля и визуальной системы для поставщика медицинского оборудования Steinmann Kraft","heading_text":null},"body":"var _excluded = [\"components\"];\nfunction _extends() { return _extends = Object.assign ? Object.assign.bind() : function (n) { for (var e = 1; e < arguments.length; e++) { var t = arguments[e]; for (var r in t) ({}).hasOwnProperty.call(t, r) && (n[r] = t[r]); } return n; }, _extends.apply(null, arguments); }\nfunction _objectWithoutProperties(e, t) { if (null == e) return {}; var o, r, i = _objectWithoutPropertiesLoose(e, t); if (Object.getOwnPropertySymbols) { var n = Object.getOwnPropertySymbols(e); for (r = 0; r < n.length; r++) o = n[r], -1 === t.indexOf(o) && {}.propertyIsEnumerable.call(e, o) && (i[o] = e[o]); } return i; }\nfunction _objectWithoutPropertiesLoose(r, e) { if (null == r) return {}; var t = {}; for (var n in r) if ({}.hasOwnProperty.call(r, n)) { if (-1 !== e.indexOf(n)) continue; t[n] = r[n]; } return t; }\n/* @jsxRuntime classic */\n/* @jsx mdx */\n\nvar _frontmatter = {\n  \"title\": \"Брендинг для Steinmann Kraft\",\n  \"full_title\": \"Разработка фирменного стиля и визуальной системы для Steinmann Kraft\",\n  \"seo_h1\": \"Разработка фирменного стиля и визуальной системы для поставщика медицинского оборудования Steinmann Kraft\",\n  \"description\": \"Кейс ребрендинга Steinmann Kraft: как переопределить роль бренда на рынке медицинского оборудования — от дистрибьютора к технологичному партнёру клиник — и построить визуальную систему на стыке редакционной выразительности и инженерной точности.\",\n  \"filters\": \"Брендинг;m/Брендинг\",\n  \"tags\": \"стратегия,позиционирование,брендинг,айдентика,носители,гайдлайн,медицина,медтех\",\n  \"image\": \"/projects/steinmann-kraft/12-equipment-branding.gif\",\n  \"og\": \"/projects/steinmann-kraft/00-cover.png\",\n  \"theme\": \"dark\"\n};\nvar makeShortcode = function makeShortcode(name) {\n  return function MDXDefaultShortcode(props) {\n    console.warn(\"Component \" + name + \" was not imported, exported, or provided by MDXProvider as global scope\");\n    return mdx(\"div\", props);\n  };\n};\nvar Figure = makeShortcode(\"Figure\");\nvar Columns = 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{\n    image: \"/projects/steinmann-kraft/06-tablet-process.png\",\n    mdxType: \"Figure\"\n  })]), mdx(Columns, {\n    mdxType: \"Columns\"\n  }, [mdx(Figure, {\n    image: \"/projects/steinmann-kraft/07-phone-stat.png\",\n    mdxType: \"Figure\"\n  }), mdx(Figure, {\n    image: \"/projects/steinmann-kraft/08-tablet-siemens.png\",\n    mdxType: \"Figure\"\n  })]), mdx(Columns, {\n    mdxType: \"Columns\"\n  }, [mdx(Figure, {\n    image: \"/projects/steinmann-kraft/10-content-grid.gif\",\n    mdxType: \"Figure\"\n  }), mdx(Figure, {\n    image: \"/projects/steinmann-kraft/11-stories.gif\",\n    mdxType: \"Figure\"\n  })]), mdx(\"h1\", null, \"\\u0420\\u0435\\u0437\\u0443\\u043B\\u044C\\u0442\\u0430\\u0442\"), mdx(\"p\", null, \"\\u041F\\u043E\\u0441\\u043B\\u0435 \\u0432\\u043D\\u0435\\u0434\\u0440\\u0435\\u043D\\u0438\\u044F \\u0430\\u0439\\u0434\\u0435\\u043D\\u0442\\u0438\\u043A\\u0438:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0441\\u0442\\u0430\\u043B\\u043E \\u043F\\u0440\\u043E\\u0449\\u0435 \\u0432\\u044B\\u0441\\u0442\\u0440\\u0430\\u0438\\u0432\\u0430\\u0442\\u044C \\u043A\\u043E\\u043C\\u043C\\u0443\\u043D\\u0438\\u043A\\u0430\\u0446\\u0438\\u044E \\u0441\", \"\\xA0\", \"\\u043D\\u043E\\u0432\\u044B\\u043C\\u0438 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u043C\\u0438 \\u0438\", \"\\xA0\", \"\\u043E\\u0431\\u044A\\u044F\\u0441\\u043D\\u044F\\u0442\\u044C \\u0446\\u0435\\u043D\\u043D\\u043E\\u0441\\u0442\\u044C \\u043A\\u043E\\u043C\\u043F\\u0430\\u043D\\u0438\\u0438,\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u0443\\u0441\\u0438\\u043B\\u0438\\u043B\\u0430\\u0441\\u044C \\u043F\\u043E\\u0437\\u0438\\u0446\\u0438\\u044F \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430 \\u0432\", \"\\xA0\", \"\\u043F\\u0435\\u0440\\u0435\\u0433\\u043E\\u0432\\u043E\\u0440\\u0430\\u0445 \\u0438\", \"\\xA0\", \"\\u043F\\u0440\\u0435\\u0437\\u0435\\u043D\\u0442\\u0430\\u0446\\u0438\\u044F\\u0445,\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"\\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433 \\u043D\\u0430\\u0447\\u0430\\u043B \\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0442\\u044C \\u043A\\u0430\\u043A \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u043D\\u044B\\u0439 \\u043A\\u0430\\u043D\\u0430\\u043B \\u043F\\u0440\\u0438\\u0432\\u043B\\u0435\\u0447\\u0435\\u043D\\u0438\\u044F, \\u0430\", \"\\xA0\", \"\\u043D\\u0435\", \"\\xA0\", \"\\u043D\\u0430\\u0431\\u043E\\u0440 \\u0440\\u0430\\u0437\\u0440\\u043E\\u0437\\u043D\\u0435\\u043D\\u043D\\u044B\\u0445 \\u0430\\u043A\\u0442\\u0438\\u0432\\u043D\\u043E\\u0441\\u0442\\u0435\\u0439.\")), mdx(\"h1\", null, \"\\u041E\\u0442\\u0437\\u044B\\u0432 \\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\"), mdx(\"style\", null, \"\\n  .steinmann-comment .comment__wrapper { border-bottom: none; }\\n\"), mdx(Comment, {\n    authors: ['abbyasov-shamil'],\n    className: 'steinmann-comment',\n    mdxType: \"Comment\"\n  }, mdx(\"p\", null, \"\\u0420\\u0430\\u0431\\u043E\\u0442\\u0430 \\u0441\\xA0Nimax \\u0441\\u0442\\u0430\\u043B\\u0430 \\u0434\\u043B\\u044F\\xA0\\u043D\\u0430\\u0441 \\u043D\\u0435\\xA0\\u043F\\u0440\\u043E\\u0441\\u0442\\u043E \\u0440\\u0435\\u0434\\u0438\\u0437\\u0430\\u0439\\u043D\\u043E\\u043C, \\u0430\\xA0\\u043F\\u0435\\u0440\\u0435\\u043E\\u0441\\u043C\\u044B\\u0441\\u043B\\u0435\\u043D\\u0438\\u0435\\u043C \\u0440\\u043E\\u043B\\u0438 \\u0431\\u0440\\u0435\\u043D\\u0434\\u0430.\"), mdx(\"p\", null, \"\\u0414\\u043E\\xA0\\u043F\\u0440\\u043E\\u0435\\u043A\\u0442\\u0430 \\u043C\\u044B\\xA0\\u0432\\u043E\\u0441\\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u043B\\u0438\\u0441\\u044C \\u043A\\u0430\\u043A \\u043E\\u0434\\u0438\\u043D \\u0438\\u0437\\xA0\\u043F\\u043E\\u0441\\u0442\\u0430\\u0432\\u0449\\u0438\\u043A\\u043E\\u0432 \\u043C\\u0435\\u0434\\u0438\\u0446\\u0438\\u043D\\u0441\\u043A\\u043E\\u0433\\u043E \\u043E\\u0431\\u043E\\u0440\\u0443\\u0434\\u043E\\u0432\\u0430\\u043D\\u0438\\u044F, \\u0438\\xA0\\u043D\\u0430\\u0448\\u0430 \\u044D\\u043A\\u0441\\u043F\\u0435\\u0440\\u0442\\u0438\\u0437\\u0430 \\u043D\\u0435\\xA0\\u0441\\u0447\\u0438\\u0442\\u044B\\u0432\\u0430\\u043B\\u0430\\u0441\\u044C \\u0432\\xA0\\u043F\\u043E\\u043B\\u043D\\u043E\\u0439 \\u043C\\u0435\\u0440\\u0435. \\u041A\\u043E\\u043C\\u0430\\u043D\\u0434\\u0435 \\u0443\\u0434\\u0430\\u043B\\u043E\\u0441\\u044C \\u0442\\u043E\\u0447\\u043D\\u043E \\u0443\\u043B\\u043E\\u0432\\u0438\\u0442\\u044C \\u044D\\u0442\\u043E\\u0442 \\u0440\\u0430\\u0437\\u0440\\u044B\\u0432 \\u0438\\xA0\\u043F\\u0440\\u0435\\u0434\\u043B\\u043E\\u0436\\u0438\\u0442\\u044C \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435, \\u043A\\u043E\\u0442\\u043E\\u0440\\u043E\\u0435 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0438\\u043B\\u043E \\u043F\\u043E\\u0434\\u0445\\u043E\\u0434 \\u043A\\xA0\\u043A\\u043E\\u043C\\u043C\\u0443\\u043D\\u0438\\u043A\\u0430\\u0446\\u0438\\u0438 \\u0432\\xA0\\u0446\\u0435\\u043B\\u043E\\u043C.\"), mdx(\"p\", null, \"\\u0412\\u043C\\u0435\\u0441\\u0442\\u043E \\u0442\\u043E\\u0447\\u0435\\u0447\\u043D\\u044B\\u0445 \\u0438\\u0437\\u043C\\u0435\\u043D\\u0435\\u043D\\u0438\\u0439 \\u043C\\u044B\\xA0\\u043F\\u043E\\u043B\\u0443\\u0447\\u0438\\u043B\\u0438 \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u043D\\u0443\\u044E \\u043F\\u043B\\u0430\\u0442\\u0444\\u043E\\u0440\\u043C\\u0443, \\u043A\\u043E\\u0442\\u043E\\u0440\\u0430\\u044F \\u043F\\u043E\\u043C\\u043E\\u0433\\u0430\\u0435\\u0442 \\u043D\\u0430\\u043C \\u0433\\u043E\\u0432\\u043E\\u0440\\u0438\\u0442\\u044C \\u0441\\xA0\\u0440\\u044B\\u043D\\u043A\\u043E\\u043C \\u043D\\u0430\\xA0\\u0434\\u0440\\u0443\\u0433\\u043E\\u043C \\u0443\\u0440\\u043E\\u0432\\u043D\\u0435\\xA0\\u2014 \\u043A\\u0430\\u043A \\u0441\\xA0\\u043F\\u0430\\u0440\\u0442\\u043D\\u0451\\u0440\\u0430\\u043C\\u0438, \\u0430\\xA0\\u043D\\u0435\\xA0\\u043A\\u0430\\u043A \\u0441\\xA0\\u043F\\u043E\\u043A\\u0443\\u043F\\u0430\\u0442\\u0435\\u043B\\u044F\\u043C\\u0438.\"), mdx(\"p\", null, \"\\u041D\\u043E\\u0432\\u0430\\u044F \\u0430\\u0439\\u0434\\u0435\\u043D\\u0442\\u0438\\u043A\\u0430 \\u043D\\u0435\\xA0\\u0442\\u043E\\u043B\\u044C\\u043A\\u043E \\u0432\\u044B\\u0434\\u0435\\u043B\\u044F\\u0435\\u0442 \\u043D\\u0430\\u0441 \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u043E, \\u043D\\u043E\\xA0\\u0438\\xA0\\u0440\\u0430\\u0431\\u043E\\u0442\\u0430\\u0435\\u0442 \\u043A\\u0430\\u043A \\u0438\\u043D\\u0441\\u0442\\u0440\\u0443\\u043C\\u0435\\u043D\\u0442: \\u0443\\u043F\\u0440\\u043E\\u0449\\u0430\\u0435\\u0442 \\u043A\\u043E\\u043C\\u043C\\u0443\\u043D\\u0438\\u043A\\u0430\\u0446\\u0438\\u044E \\u0441\\xA0\\u043A\\u043B\\u0438\\u0435\\u043D\\u0442\\u0430\\u043C\\u0438, \\u0443\\u0441\\u0438\\u043B\\u0438\\u0432\\u0430\\u0435\\u0442 \\u043F\\u0440\\u0435\\u0437\\u0435\\u043D\\u0442\\u0430\\u0446\\u0438\\u0438 \\u0438\\xA0\\u043F\\u0435\\u0440\\u0435\\u0433\\u043E\\u0432\\u043E\\u0440\\u044B, \\u0434\\u0435\\u043B\\u0430\\u0435\\u0442 \\u043C\\u0430\\u0440\\u043A\\u0435\\u0442\\u0438\\u043D\\u0433 \\u0431\\u043E\\u043B\\u0435\\u0435 \\u0446\\u0435\\u043B\\u043E\\u0441\\u0442\\u043D\\u044B\\u043C \\u0438\\xA0\\u0443\\u043F\\u0440\\u0430\\u0432\\u043B\\u044F\\u0435\\u043C\\u044B\\u043C.\"), mdx(\"p\", null, \"\\u041E\\u0441\\u043E\\u0431\\u0435\\u043D\\u043D\\u043E \\u0446\\u0435\\u043D\\u043D\\u043E, \\u0447\\u0442\\u043E \\u043A\\u043E\\u043C\\u0430\\u043D\\u0434\\u0430 \\u043F\\u0440\\u0435\\u0434\\u043B\\u043E\\u0436\\u0438\\u043B\\u0430 \\u043D\\u0435\\xA0\\u043F\\u0440\\u043E\\u0441\\u0442\\u043E \\u0432\\u0438\\u0437\\u0443\\u0430\\u043B\\u044C\\u043D\\u043E\\u0435 \\u0440\\u0435\\u0448\\u0435\\u043D\\u0438\\u0435, \\u0430\\xA0\\u043F\\u043E\\u0434\\u0445\\u043E\\u0434, \\u043A\\u043E\\u0442\\u043E\\u0440\\u044B\\u0439 \\u043C\\u043E\\u0436\\u043D\\u043E \\u043C\\u0430\\u0441\\u0448\\u0442\\u0430\\u0431\\u0438\\u0440\\u043E\\u0432\\u0430\\u0442\\u044C \\u0438\\xA0\\u0440\\u0430\\u0437\\u0432\\u0438\\u0432\\u0430\\u0442\\u044C \\u0434\\u0430\\u043B\\u044C\\u0448\\u0435.\"), mdx(\"p\", null, \"\\u0421\\u0435\\u0433\\u043E\\u0434\\u043D\\u044F \\u0431\\u0440\\u0435\\u043D\\u0434 Steinmann Kraft \\u0432\\u043E\\u0441\\u043F\\u0440\\u0438\\u043D\\u0438\\u043C\\u0430\\u0435\\u0442\\u0441\\u044F \\u0431\\u043E\\u043B\\u0435\\u0435 \\u0441\\u043E\\u0432\\u0440\\u0435\\u043C\\u0435\\u043D\\u043D\\u044B\\u043C, \\u0443\\u0432\\u0435\\u0440\\u0435\\u043D\\u043D\\u044B\\u043C \\u0438\\xA0\\u043D\\u0430\\u0434\\u0451\\u0436\\u043D\\u044B\\u043C, \\u0430\\xA0\\u043A\\u043E\\u043C\\u043C\\u0443\\u043D\\u0438\\u043A\\u0430\\u0446\\u0438\\u044F \\u0441\\u0442\\u0430\\u043B\\u0430 \\u0441\\u0438\\u0441\\u0442\\u0435\\u043C\\u043D\\u043E\\u0439 \\u0438\\xA0\\u0443\\u0437\\u043D\\u0430\\u0432\\u0430\\u0435\\u043C\\u043E\\u0439.\")), mdx(ProjectTeamNew, {\n    team: [{\n      spec: 'Старший стратег',\n      list: ['Сергей Чулков']\n    }, {\n      spec: 'Бренд-стратег',\n      list: ['Аксинья Купина']\n    }, {\n      spec: 'Арт-директор',\n      list: ['Ника Тропцева']\n    }, {\n      spec: 'Бренд-дизайнеры',\n      list: ['Никита Комаров', 'Нина Чистилина']\n    }, {\n      spec: 'Продюсер',\n      list: ['Ангелина Сарибекян']\n    }, {\n      spec: 'PR и сборка кейса',\n      list: ['Анаит Саркисян']\n    }],\n    mdxType: \"ProjectTeamNew\"\n  }));\n}\n;\nMDXContent.isMDXComponent = 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